S P R I N G
2 0 2 0
2020
Fashion
TREND FORECASTING PROJECT FASH 503 | FORECASTING AND BUSINESS TRENDS | SPRING 2020 PROF. KIRSTY WARD BY ZIYI WANG
2020
EXECUTIVE SUMMARY
As Coronavirus has spread all over the world since winter 2019, every aspect of society will be ineluctable different post-COVID-19. The waves caused by the pandemic will result in changes for many years. Uncertainty is the theme of the whole world. People are anxious because it’s easy to lose money, jobs, freedom at any time. At this time, consumers are looking for reassurance. I think soft colors, comfortable silhouettes, and mysterious patterns will be three trends during this pandemic period. Thus, this project will forecast these three trends through mood board, target consumers, fabric & color inspiration, and other details.
WGSN Pinterest
TABLE OF CONTENTS
MOOD BOARD TARGET CONSUMERS
04
TREND 1 - PASTELS
FABRIC & COLOR INSPIRATION
MOOD BOARD
12
TREND 2 - MYSTERIOUS LOUNGEWEAR TARGET CONSUMERS FABRIC & COLOR INSPIRATION
MOOD BOARD TARGET CONSUMERS FABRIC & COLOR INSPIRATION
16
TREND 3 - ELEGANT COMFORT
PASTELS The natural soft hues are comfortable colors at a time of uncertainty when people are looking for calming and comforting. This trend will be essential to suits, one-piece dresses, as well as loungewear, which will bring a fresh and new atmosphere.
04
@lauraokita_official
Louis Vuitton
@the_gentlewoman
MOOD BOARD
WGSN
Stella M c C artney
SHEILA WESTERA
Jacquemus
05
@esmesdrawertoo
Geijoeng
Jacquemus
@unparelldarquitectes
Alberta Ferretti
06
Jacquemus
Jil Sander
Rouje
WGSN
Hobeika
RUS
07
Target Consumers @french__toasts
@jeannedamas
08
@french__toasts
Rouje
Rouje
Naturae Sacra
@cerealmag
09
RAKESPROGRESS
Fabric & Color Inspiration
10
Vogue
11
MYSTERIOUS LOUNGEWEAR Due to coronavirus, people often need to stay at home for a long time, which Loungewear will become a new trend. Mysterious Loungewear explores the fuse heritage with contemporary relevance in this increasingly fractious globalized world.
Carine Gilson
MONDO MONDO
Mame Kurogouchi
12
Mame Kurogouchi
Mame Kurogouchi
GUDU EYGLO
MOOD BOARD
EVA OLGA BUL
OLG AB ULE VA
Janine Partington
13
Target Consumers
Jean-Paul Donadini
MONDO MONDO
MONDO MONDO
@les_store
14
@simihaze
Fabric & Color Inspiration @le_journal_lingerie / Ciaran Moore
15
ELEGANT COMFORT
Sacai
Due in part to the demand for comfort as the growth of consumers working from the home increase, elegant comfort will cater to a balance between work and life. Minimalist is the key point of this trend, and the earthy color series of this trend will bring a sense of calm and release.
Mame Kurogouchi
16
Christian Wijnants
Jil Sander
SERAYA MAX MARA
SON NDER N & SA INGTO CUNN
Mood Board TRINITY SQUARE STATION
17
Target Consumers
d Rus The Bran
er e Birg Malen
Lemaire
Robynn Storgaard
18
@the_gentlewoman
Kajsa Melchior
Fabric & Color Inspiration
WGSN
19
S P R I N G
2 0 2 0
2020
Fashion
TREND FORECASTING PROJECT
FASH 503 | FORECASTING AND BUSINESS TRENDS | SPRING 2020 | PROF. KIRSTY WARD | BY ZIYI WANG
2020