EASTPAK Spring Summer 2015
NEOTHENTIC
SS15
EASTPAK Spring Summer 2015
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Neothentic
NEOTHENTIC MERGE
The early nineties are back! And this time, they’ve brought nylon with them. Which we’ve turned into these retro-styled backpacks reminiscent of the look that defined a decade, with a few contemporary features thrown in just to bring everything up to speed. Designed for people, in other words, who like to look back while still moving forward. These Eastpak re-issues are sure to be the next big thing!
EASTPAK Spring Summer 2015
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GAZEBO
NEOTHENTIC
Outdoorsy yet city-like, that’s the best way to describe our new Neothentic Gazebo. This backpack has the shape and the rope closure of an alpine bag but is equipped with a laptop sleeve inside. The nylon fabric gives this Gazebo an eighties feel. It’s the backpack for young city seekers with no direction home.
Gazebo, Neo Green #EK41101J
EASTPAK Spring Summer 2015
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LOY
Loy, Neo Red #EK85A02J
NEOTHENTIC
The Loy is a handy shoulder bag that is up for every situation, from running through the streets to reposing at the beach. It is roomier than a purse and ideal to tuck away your laptop or beach towel. The handy side-pockets with rope closures give it an Indian touch, the cool nylon fabric shouts out ‘eighties’. Loy is a girl’s best friend.
EASTPAK Spring Summer 2015
A big rowdy outdoorsy backpack with a nineties twist, that’s the Neothentic Killington. Its design is an ode to the vintage mountaineer’s pack, with a nicely padded back and two nifty zipper-locked side pockets . The Neothentic nylon fabric give it an eighties twist. A laptop has been added inside. Ideal for hopping through the city with the sun-glasses put on.
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KILLINGTON
NEOTHENTIC
Killington, Neo Black #EK08399I
EASTPAK Spring Summer 2015
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PADDED PAK’R®
NEOTHENTIC
Padded Pak’r®, Neo Black #EK62099I
Every year we redesign our iconic Padded Pak’r® based on a new collection. This year’s result is the Neothentic Padded Pak’r®. The shape remains the same, a simple one compartment backpack with a small front pocket and a laptop sleeve inside, but the fabric has been altered to a silky nylon. Very eighties and quite awesome.
EASTPAK Spring Summer 2015
13 CLIMBER
The Climber is a modern fashion icon of old school nylon. It’s the real deal for urban trendsetters and personalities with a daring taste. *Limited edition: 500 pieces worldwide.
NEOTHENTIC
Climber, Neo Mix #EK84A03J
EASTPAK Spring Summer 2015
15 INDEX
PRESS AGENCIES FRANCE Zmirov Communication 64 rue Jean-Jaques Rousseau 75001 Paris France +33 155 34 37 97 vincent.varache@zmirov.com
#EK41101J GAZEBO, NEO GREEN P. 4 — 5
#EK41102J GAZEBO, NEO RED P. 4 — 5
#EK41199I GAZEBO, NEO BLACK P. 4 — 5
#EK85A99I LOY, NEO BLACK P. 6 — 7
#EK08399I KILLINGTON, NEO BLACK P. 8 — 9
Listenup Ankerrui 9 2000 Antwerp Belgium +32 3 294 6067 carolien@listenup.be
ITALY
#EK08302J KILLINGTON, NEO RED P. 8 — 9
#EK62099I PADDED PAK’R ®, NEO BLACK P. 10 — 11
#EK62001J PADDED PAK’R ®, NEO GREEN P. 10 — 11
#EK84A03J CLIMBER, NEO MIX P. 13
#EK62002J PADDED PAK’R ®, NEO RED P. 10 — 11
Radiator PR 8 Northington Street WC1N 2JG London United Kingdom +44 207 400 1120 becca@radiatorpr.com
SPAIN Teresa Tarragó PR n°5, 3°D Calle Marqués de Valdeiglesias 28004 Madrid Spain +34 91 522 5721 alberto@ttarrago.com
Lea Revon - Digital PR 5 rue Pajou 75016 Paris France lea@learevon.fr
BELGIUM
#EK85A02J LOY, NEO RED P. 6 — 7
UNITED KINGDOM
Probeat Agency 4 Via Pietro Panzeri 20123 Milano Italy +39 02 89422558 paolo@probeatagency.com or priviera@probeatagency.com
THE NETHERLANDS Back To Back PR Rapenburgerstraat 109 1011 VL Amsterdam The Netherlands +31 6 41670716 maureen@backtobackpr.com
HEADQUARTERS Eastpak HQ Brand Marketing manager Femke Brouns femke_brouns@vfc.com
GERMANY Styleheads GmbH 5 Pfuelstraße 5 Aufgang 6 10997 Berlin Germany +49 30 69 59 72 41 roth@styleheads.de
EASTPAK Spring Summer 2015
SHE WEARS
SS15
EASTPAK Spring Summer 2015
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She Wears Flask, Silver Spark #EK85890I
SHE WEARS
This year’s collections are all about going places and looking good at the same time. About having the courage of your convictions and not being afraid to show it. Our lifestyle bags for her are very much in line with both the practical needs and aesthetic choices of today’s urban youngsters. And as always, there’s a wide selection of styles (from shoppers to backpacks), prints (some as wild as you are) and colors (soft, pure and primary) to choose from. And because fashion is as much about feeling good as looking good, all our materials beg to be touched, from naturally soft fabrics to vegetable tanned leathers.
EASTPAK Spring Summer 2015
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Flask, Superb Dot #EK85833J
SHE WEARS
She Wears timeless classics for the urban Fashionista.
EASTPAK Spring Summer 2015
Plica, Outwards Tropic #EK93314J
Talky, Sunday Grey #EK773363
SHE WEARS
Spinnerz M, Midnight #EK404154
EASTPAK Spring Summer 2015
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She Wears a wide selection of styles.
SHE WEARS Flask, Palmoco #EK85804J
Flay, Klatch Beige #EK31038J
EASTPAK Spring Summer 2015
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SHE WEARS
Fluster, Beige #EK18A34J
Floid, Black #EK20107I
EASTPAK Spring Summer 2015
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SHE WEARS
Padded Pak 速, Smudge #EK62088I
She Wears with natural flair and urban chic.
Soukie, Dotster #EK85789I
EASTPAK Spring Summer 2015
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SHE WEARS
Trans4 S, Palm Glow #EK80A25J
EASTPAK Spring Summer 2015
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Blonton, Lifelike Printed Navy #EK83A97I
SHE WEARS
EASTPAK Spring Summer 2015
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Transverz S, Sanfranpinko #EK66152I
Padded Pak’®, Black #EK620008
SHE WEARS
Transverz S, Fishgold #EK66181I
EASTPAK Spring Summer 2015
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She Wears the freedom to experience the city.
Buddy, Chuppachop Red #EK72453B
Compact, Sunday Grey #EK102363
SHE WEARS
Springer, Mexigold #EK07417J
EASTPAK Transverz S, Plume Grey #EK66158I Spring Summer 2015
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SHE WEARS
EASTPAK Spring Summer 2015
25 SHE WEARS
SHE WEARS
#EK85833J FLASK, SUPERB DOT P. 6
#EK93314J PLICA, OUTWARDS TROPIC P. 6
#EK83A97I BLONTON, LIFELIKE PRINTED NAVY P. 16
#EK66152I TRANVERZ S, SANFRANPINKO P. 18
#EK66181I TRANVERZ S, FISHGOLD P. 18
#EK773363 TALKY, SUNDAY GREY P. 7
#EK404154 SPINNERZ M, MIDNIGHT P. 7
#EK31038J FLAY, KLATCH BEIGE P. 8
#EK620008 PADDED PAK’R®, BLACK P. 19
#EK07417J SPRINGER, MEXIGOLD P. 20
#EK72453B BUDDY, CHUPPACHOP RED P. 20
#EK85804J FLASK, PALMOCO P. 9
#EK18A_34J FLUSTER, BEIGE P. 10
#EK20107I FLOID, BLACK P. 11
#EK102363 COMPACT, SUNDAY GREY P. 21
#EK66158I TRANVERZ S, PLUME GREY P. 23
#EK62088I PADDED PAK’R®, SMUDGE P. 12
#EK85789I SOUKIE, DOTSTER P. 13
#EK80A25J TRANS4 S, PALM GLOW P. 14
SHE INDEX WEARS
#EK85890I FLASK, SILVER SPARK P. 5
EASTPAK Spring Summer 2015
27 PRESS AGENCIES
FRANCE Zmirov Communication 64 rue Jean-Jaques Rousseau 75001 Paris France +33 155 34 37 97 vincent.varache@zmirov.com
UNITED KINGDOM Radiator PR 8 Northington Street WC1N 2JG London United Kingdom +44 207 400 1120 becca@radiatorpr.com
CREDITS SPAIN Teresa Tarragó PR n°5, 3°D Calle Marqués de Valdeiglesias 28004 Madrid Spain +34 91 522 5721 alberto@ttarrago.com
Photography by Mous Lamrabat Styling by Charlotte Arts MU&H by Gina Van den Bergh Design by Mirror Mirror
Lea Revon - Digital PR 5 rue Pajou 75016 Paris France lea@learevon.fr
BELGIUM Listenup Ankerrui 9 2000 Antwerp Belgium +32 3 294 6067 carolien@listenup.be
THE NETHERLANDS Back To Back PR Rapenburgerstraat 109 1011 VL Amsterdam The Netherlands +31 6 41670716 maureen@backtobackpr.com
GERMANY Styleheads GmbH 5 Pfuelstraße 5 Aufgang 6 10997 Berlin Germany +49 30 69 59 72 41 roth@styleheads.de
#eastpak www.eastpak.com Facebook Facebook.com/eastpak Instagram Instagram.com/eastpak Youtube Youtube.com/eastpakeurope
ITALY Probeat Agency 4 Via Pietro Panzeri 20123 Milano Italy +39 02 89422558 paolo@probeatagency.com or priviera@probeatagency.com
HEADQUARTERS Eastpak HQ Brand Marketing manager Femke Brouns femke_brouns@vfc.com