My first portfolio

AYSE GOKCE BOR

PORTFOLIO

CURRICULUM VITAE

WORK EXPERIENCE July 2009 – August 2010 Turkish Aerospace Industries, Inc. (TAI), Ankara MRB-CA QA Engineer

EDUCATION 2010 – Present Umeå Institute of Design, Umeå , Sweden Industrial Design Introduction

February 2008 – January 2009 ANI Cinko Oksit ve Metal San.Tic.Ltd Şti, Ankara Business Development Engineer September 2007 – January 2008 ABAKÜS Kültür ve Sanat Ürünleri LTD.ŞTİ, Ankara Sales Team Manager

2002 – 2006 Middle East Technical University, Ankara, B.S. in Metallurgical and Materials Engineering CGPA: 2, 69 (over 4.00)

September 2005 – Present Freelance Translator English-Turkish, Turkish-English translations

1999 – 2002 Middle East Technical University (METU) Development Foundation School, Ankara

July 2005 – September 2005 GKSS Research Institute, Hamburg, GERMANY Summer Practice March 2003 – August 2004 PAINTSIGN, Ankara Paintball Referee

SKILLS Adobe Photoshop, Illustrator, InDesign Autodesk 3dsmax Keyshot Rhinoceros 3d Microsoft Windows & Office

LANGUAGE An excellent command of written and oral English (TOEFL Score : 116/120 IBT, Jan.2009) Intermediate French Basic Italian Basic Swedish

ACTIVITIES 2010 Certified Yoga Alliance Teacher 1999 – 2006 Membership of METU Basketball Team 2004 –2006 Membership of METU Scuba Diving Society (SAT) • Membership of Cave Diving Sub-society in METU Diving Society • Organizing meetings arranged by METU Diving Society • Open Water diving education from METU Diving Society • Attended First Aid and Pre-Hospital Emergency Care Training • 2003 Fall Membership of Ice Hockey Club 2003 Summer Belgium Work Camp (GSM International Work Camps in Europe) Building of a rest area; shelter, benches, barbeque place 2002 Summer Germany Work Camp (GSM International Work Camps in Europe) Restoration of Neugattersleben Ecological Station

+46(0)722181990 aysegokcebor@gmail.com www.wix.com/aysegokcebor/portfolio

FUN-G

UMEDALEN SKULPTUR

SQUID

HEART OF THE HOUSE

FORM PROJECT

OWN PROJECTS

01 PUMP SPRAYER

CONTENTS

02 03 04 05 06 07

Sustainable Design Project

Fun-G

Sketchbook Goal : Requirements : Challenge : Date : Duration :

Designing the ultimate sketchbook and writing aid Cradle to cradle material flow Using only 3 materials September ‘10 1 week

with; Martin Willers PeoplePeople, Strategist

Sustainable Brainstorming & Research

Waste Management

Directly from nature Paper

Materials and Design

Long life products

Paper

Birch polypore.

Ink

Leather

Soy

Clay

Plastic bags

Wax

PU foam

Lawstone

Henna Blood

Mushroom

Bottle caps Bamboo

Shells Magnet + Iron Filings Diamond

Sewing

Corn Plastic Pen

Sketch Pad

Thick layer of birch polypore over mushroom paper.

Cut in desired shape after drying.

What about mushroom?

After a brainstorming session with my classmates I did an extensive research focusing on different aspects and discovered that mushroomt can be used for both making paper and ink!

As mushroom picking is a very common activity in northern Sweden I decided to convert my sketchbook into a more personal experience for the kids.

String

The cut of parts of the natural hemp strings from the industry.

I believe sustainability should be implemented from childhood so with this project I aimed to provide children awareness and understanding a sustainable future by letting them do their own sustainable Sketch Books and Crayons.

Crayon

Pigment:Inky cap mushrooms Binder: Jelly tooth mushrooms The resulting dough is hand formed.

When rolled open, the cover becomes a solid surface to sketch on due to the design of the sketchbook

! n u f s i n e e r g g n i e b e s Becau

References Elisabeth B책책th - Ume책 University Liza Johansson - SOMA

Ergonomic Design Project

Gardena Pump Sprayer

Redesigning Gardena Pump Sprayer for better ergonomics In line with Gardena design philiosphy A transparent stripe with capacity indicator High end Ergonomics Self explanotary use November ‘10 Goal :

Requirements :

Challenge :

Date :

PUMP SPRAYER TASK ANALYSIS

Hold the pump sprayer

Screw open the container using your other hand

Do you want to fill a measured amount?

NO

Fill the water

Screw close the container

Hold the bottle with trigger under your fingers

Spray

Is the spray angle suitable for you?

NO

Continue spraying

Do you want to empty the contents?

NO

Put the container aside

YES

YES

YES

with; Jens Naslund Gardena, Brand Design Manager Measure the water level

Adjust using the nozzle tip

Screw open the container

Empty the contents

PUM

User testing Finalizing

Measure the water level

NO Fill the container Screw close the container Hold the bottle without pressing the trigger Spray

Brand Analysis Inspiring

Scenario Spray angle OK?

YES Adjust nozzle

Conventional NO Continue Spraying

Intelligent

Fit Together

Brand Values Leah is suffering from wrist pain and her hands are not as strong as they used to be. She is willing to invest on a pump sprayer that will confort her during her hobby gardening.

Empty the contents?

YES

NO Put the container aside

Screw open Empty

Spray

Sketches and concept development

Nowadays her best momens are when her grandchildren join her during gardening.

YES

Adjust using the nozzle tip

Design Process

Leah loves spending time in her garden and sharing the fresh organic tomatoes from her garden with her family.

Fill a measured amount?

YES

Problems and Possible Solutions

Leah M端ller

Screw open

Is the spray angle suitable for you?

Ergonomics Scenario Function Analysis / Flowchart

NO

NO

Current Product Analysis

She likes reading, occasional crafting and being out in nature.She is delighted that the house they bought has a lovely garden.

Is it full?

Screw open the container

Target Group Analysis / Persona

YES

Empty the contents

She is 58 and she is enjoying her retirement with her husband in their new house in Munich.

Continue spraying

YES

Brand Analysis

NO

Take the pump sprayer

Meet Leah.

Do you want to empty the contents?

Flowchart

Put the container aside

Persona

PUM

REAR SUPPORT

NOZZLE

Use the effort distance to ensure use of stronger finders Rear support placed lower than trigger

Not supporting the hand

Larger area for support

Can not be adjusted by one hand

Non slip materials for easier turn by one finger

No indicator of spray angle

Mist indicator

Drips and falls off

Turn easily till one point, click force to take it off Adjustable by gloves

Center of gravity Water Bottle

Hinge point Wrist joint

Bigger nozzle

Spray

TRIGGER FORCE

Stronger fingers are used less effective

Make the bottle easier to handle by adjusting to grip size

Adjust using the nozzle tip

Make rear side of the bottle following the handle curve

YES

Not easy to handle SYMMETRICAL Restricts the move when BOTTLE used from top

Elbow: Due to avoiding the back of the bottle touching the arm, elbow can be twisted causing extensive joint stress

Fingers: Trigger size, position and prolonged usage can cause problems on the fingers.

Make the trigger smaller

Screw open the container

Wrist: Wrist is the mostly affected joint. Can cause pain and joint problems when the bottle weight is not aligned to the wrist point.

Leaves lttle space to hold the sprayer

Is the spray angle suitable for you?

YES

Shoulder: While spraying far corners or up, the shoulder may experience pain.

Adjust it to fit all hand sizes Empty the contents

TRIGGER

Grip size is large

NO

POSSIBLE SOLUTIONS

Continue spraying

NO

PROBLEMS

Do you want to empty the contents?

Problems & Possible Solutions

Put the container aside

Ergonomic Analysis

PUM

Concept #3

Thumb trigger

This concept developed based on the fact that thumb is the strongest finger and may reduce the amount of stress during spraying.

Spray

This concept was developed aiming to use natural hand motion to spray and lowering ergonomic problems.

Adjust using the nozzle tip

This concept was developed to minimize the distance between center of gravity and the wrist.

Water glove

Screw open the container

Upper bottle

After presenting our concepts we got some feedback and run some user tests.

As a result I abandoned my concepts and came up with a new solution.

YES

YES

Empty the contents

Concept #1

Concept #2

Final Concept Detachable container

Is the spray angle suitable for you?

“I use two fingers regardless of the trigger size�

NO

Continue spraying

NO

Do you want to empty the contents?

Modelling &User Testing

Put the container aside

Ideation Sketches

PUM

Gardena

Fit Together

Intelligent

Spray

Convenient

Adjust using the nozzle tip

Inspiring

Detachable water container solves the ergonomic problem of watering the bottom of the plant with a different approach.

YES

Intersecting volumes Chamfer Use Color Semantics Geometrical and sturdy look

Is the spray angle suitable for you?

Screw open the container

Final Product

Water container with large opening

Easy filling

Easy cleaning

Possibility to use as a watercan

Volume indicator

Thinner sides for easy handling

NO

YES

Rubber grips

Easy handling

Non slip surface

Empty the contents

Trigger and rear hand support

Support from the hand

Use of power fingers

Use of power distance

Continue spraying

Do you want to empty the contents?

NO

Put the container aside

Nozzle

Easy to use even with gloves

Possibility to adjust with one hand

Spray mist indicator

Design Management Project

Umedalen Skulptur

Service Improvement Goal : Requirements :

Challenge : Date :

Improving the service of Umedalen Skulptur Mapping customer journey Understanding the brand identity Outdoor user experience mapping at -15oC November ‘10

with; Robert Bau ErgonomiDesign, Brand&Design Strategist

The Beginning

Customer Journey

During this project we were introduced the basics of design management, design strategy and thinking. We worked as a group of seven in order to understand and improve the experience of Umedalen Skulptur.

In order to understand the current position of the park, we did research, brand identity analysis and brand positioning. We talked to the people who has been there before and never heard of it to get a clear view of the brand image for the customers. To experience the journey and conduct interviews, we went to the sculpture park where we analysed the key touch points and interactions.

Going on-site gave us first hand valuable information about how the park operates in winter, what are the gaps in customer perception vs. reality and frozen fingers.

Get Information

Travel to park

Experience the park

Hotel reception Website Map

Vasaplan Bus number 1

Walk around Take pictures Go to gallery

Continue experience

Travel back

Artist information Share experience

Find bus stop Vasaplan

Customer Needs NEEDS

Fulfilled Partially fulfilled

Implicit

Unfulfilled needs

Functional

• • • • • •

Emotional

• • •

Explicit

Toilet Being warm Shelter Easy to get there Good Food

•

Impressing your friends Get fit + Healthy Feeling safe Not feeling lost

• • •

• • • • •

•

Get information about the sculpture park Café Gallery Signs for guidance Being outdoors Transportation Inspiration Well Lit Increasing cultural awareness Enjoy Sculptures

Final Proposal A strong visual brand identity (Website and logotype) Improved park promotion - Special bus and tickets

- Seasonal events, competitions Barbeque and picnic areas / Shelters Indoor sculpture workshops in winter Iphone application that enables to get more information and guidance in the sculpture park

Experience Design Workshop

SQUID

Student Quest UID Goal : Requirements : Challenge : Date : Duration :

with; Ming K. Leung

Creating an experience for the visitors in UID Introducing UID to future students Giving the students an experience they will not forget January ‘11 5 days

SQUID What is SQUID

SQUID is an annual “Treasure Hunting” game in UID giving the future students a chance to explore UID with an unforgettable experience.

The aim of SQUID is to Complete the UID map given to you in the package in the shortest time possible. First Q- Card which contains the first question is also given in the package. First question for each group is different so everyone follows a different route.

When a group finds the answer and goes to the check point the responsible student checks if the answer is correct and gives them a side quest or the next Q-Card.

Getting to school - Pick up service from airport at specified time Arriving at the school Get information Get your package

We were lectured about what experience design in the beginning and after that did some brainstorming about creating an experience for the visitors in UID and pedestrians of a bridge in Umeå.

For the rest of the week I developed a conceptual experience design project for students that visit UID. My aim was to create a fun experience while giving the future students a chance to experience UID from the inside.

Package Contents

Start the quest.

The “Treasure” Map with important places cut off “A foreigner’s guide to the UID” - Information booklet about the quest Brochure about UID Card to get in and out of the school Coffee key - If requested The first “Q-Card” Names and numbers of contact students

Solve the first Q-Card & continue Do side quests on the way Take pictures and upload them in the computer next to the auditorium Complete the map Fika

During Prototyping the Future week I attended the Experience Design Workshop with Ming K. Leung.

The Aim of the game

Register from the UID website as a group for annual Student Quest UID

Workshop

Scoring Complete Map First group to bring the complete map Photos:

Best photo of the “Best Place”

Best photo of the “Worst Place” Extra quests

: 100 points : +10 points : +10 points : +10 points : +10 points each

First Q-Card

The one year course in UID that prepares student with different backgrounds to an industrial design education.

Find the studio and talk to the students to get the next question.

Good Luck!

v

The Design Process

Kitchen Timer

Bang & Olufsen Goal : Requirements : Challenge : Date : Duration :

with Per Sihlen

Designing a kitchen timer for Bang&Olufsen Understanging the design process The first project of my life as a designer September ‘10 4 Weeks

Brand Analysis

Concept Development

Ideation

Bang & Olufsen manufactures a highly distinctive and exclusive range of televisions, music systems, loudspeakers, telephones, and multimedia products that combine technological excellence with emotional appeal.

Strong

Sleek

Zen

Nowadays spending time in the kitchen, to cook or enjoy food is considerably decreased as people have busy lives.

I decided to base my timer on the concept of Kitchen is the Heart of a house. A kitchen timer – opposite to others, that aims to increase the time spend at the kitchen and give quality to that time providing a warm environment and make the kitchen heart of the house again.

Luxury

Persona Yuki

Olivia

Ben

Ben and Olivia are a newly wed couple. They love spending time with each other but their long and different working hours don’t allow them so much. Even when they are home at the same time, they rarely enjoy a dinner together as each has other work to do.

Olivia loves listening to music when she is doing other things.Ben is a Bang&Olufsen fan. He still has the classic parts that he brought back from the house he grew up in.

Their passion to music is even shared by their cat, Yuki. She is annoyed by sudden sharp noises but love soft music around the house.

his B&0 t h t i w p u “I grew it! I love e v a h l il t s I 4002 and the quality!”

Main Interface

Remote Interface

Use the media player buttons to control the music.

Click to Music and choose the record using the wheel Click on Timer and adjust the alarm using the side buttons

Click to Light and choose the color of the light using the wheel

Click to Timer and adjust the alarm using the wheel

Push the Find Me button to send signals to the remote in case of losing or misplacing it

Click on Clock to display date and time.

Extra Features The screen displays date and time when there is no alarm or music.

Use the slider to control the brightness of the light and the volume of the music

Signals the mp3 player and the car when the meal is almost ready, allowing the couple to enjoy a dinner together

Connected to the kitchen appliences allowing remote preheating and avoiding accidents

User Scenarios

BEFORE “Heart of the house” Cooking was a boring, even hazardous experience!

Eating meant only chewing and digesting.

AFTER “Heart of the house”

Now cooking is fun with the music and the ambience light of Heart of the House that fills gradually as the food gets ready creating an ambience for a romantic dinner.

Form Project

BUG to HAMMOCK Extra Curricular Project Goal : Requirements : Challenge : Date : Duration :

with; Tony Catignani

Taking inspiration from a bug to create a form The final form to give the feeling of the start point Letting the mind go off track January ‘11 10 weeks

The Jewel Bug

This project was quite challenging and at times frustrating, but developed into something fun and quite rewarding in the end.

It started with sketching the rough form of the Jewel bug just to represent its character or stance. This was followed by looking into its environment to capture some interesting aspects of it.

What looked like 2 distorted ellipses in the begining started developing into a shell kind of structure as I started thinking about how the hard outer shell of the bug protects its soft internal organs. This became the primary theme of my concept sketches.

With this central idea of a shell protection the form gradually developed into a hammock which is stays true with the functional and aesthetic aspect of the Jewel bug.

OWN PROJECTS

Polymer Clay

Wood Carving

Ceramic Mask

Inspiration: The Mask

Mini Projects Mp3 player integrated headphones.

While I was working as an engineer in a large factory came up with this concept.

The armless clock aka History of data storage

I observed the workers and

This idea was created during a semi=brainstorming talks among the friends. I decided to make a model and test the concept.

For safety reasons, the workers have to use ear protectors in the work environment.

But as I observed, even when they had the protectors on, they had a tape player with loud music on.

The big opening on the clock shows the hour and the small opening shows the minutes. The back plate is stable whereas the red part and black part rotates with time.

I combined the two, and designed a headphone mp3 player which can be adjusted quite easily, protect the ears while letting the worker listen to his favorite music without any cables obstructing him to do his work.

This was the first thing l built that actually worked (aside from lagging due to the weight of added materials). As I built the mock up I realised it was also showing the history of data storage as I used a disk, couple of CDs and couple of casettes.

Ayse Gokce Bor Phone: +460722181990 aysegokcebor@gmail.com www.wix.com/aysegokcebor/portfolio Gluntens V채g 9 - 0204 90737 Ume책 Sweden