Systems + Farmscape + Experience

Kimmie Lockett Karol Massa Zach Nilsson Seth Ross

The Innovation

This system offers a mutually beneficial structure that creates jobs for the new generation of farmers offering a service that narrows the localization of food down to your front or backyard.

G N I D L I U T B TEN N O C S

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S HE

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THE URBAN GARDENING COMMUNITY CULTURE PROVIDES QUALITY, HEALTHY AND ORGANIC FOOD PRODUCE, STABILIZING A MUTUALLY BENEFICIAL NETWORK. Farmscape establishes relationships between farmers and local communities, employing a social network, and laying the groundwork for knowledge share and skill share.

THE SYSTEM OF OFFERING THE DESIGN, THE INSTALLATION, AND THE MAINTENANCE OF COMMUNITY GARDENS, CREATING A NETWORK OF URBAN FARMS. Farmscape provides a service that brings gardening into the lives of “everyday” people by connecting them with urban gardening experts or a new generation of farmers that become the vigilance that’s required to maintain a successful garden, enabling them to have a food supply in their backyard and making gardening a big part of their lives.

SECONDARY RESEARCH We organized our secondary research through the lens of heterogeneous engineering.

sharing experiences with each other

personal interactions b/w producer and consumer

social

establishing relationships between farmers and the community

“glocal� vs. global method

urban gardening community culture

yelp reviews

knowledge construction knowledge sharing creative outcomes validated by a field of experts who recognize the innovation (trends) slow food movement, organics, buy local, nature study

participatory learning - tailored to the those learning

loss of sensitivity to seasonal food due to international import practices and genetic intervention

physically illustrate steps required, showcase new ideas in their physical form, speak directly

story telling - the core process behind creative DIY sharing

radical living, learning, and knowledge sharing vs a dominant, corporate driven consumer society

knowing what the finish product will look like can be a motivator to complete a project

social (agents)

technology

environment

physical

fs farmer - knowledgeable individual to be the vigilance required in maintaining garden

mobilization of localization

california

aesthetic landscape vs. eatable cultivation development

fs service user - participate as little or much as they want

onsite installations - fs will do everything that is needed with/for their customers

customer’s property

(products) toolkits and planter boxes

independent learning - being in charge of what and how you learn

dynamic harmony of collective action in small groups finding common ground

cooperative learning in community, rather than individual

“urban farmer� user knowledge/skill share

natural pest/disease control, crop rotations, and irrigation maintenance

quality - healthy - organic produce!

FARMSCAPE BRINGS TOGETHER SEVERAL DIFFERENT TECHNOLOGIES, SKILL SETS, SPECIFIC KNOWLEDGE AND MATERIALS NECESSARY TO DESIGN, BUILD, PLANT AND MAINTAIN VEGETABLE GARDENS. They also leverage the skills and knowledge of the farmers they employ in order to provide useful and valuable services. The successful combination of these various entities is indicative of a stable network created through heterogeneous engineering, in which customers are able to experience connection to their food source in a manner that fits the framework of the Nature Study Movement.

THE PROCESS OF DIFFUSION AS IT RELATES TO FARMSCAPE IS PRIMARILY THROUGH STORYTELLING. The founders of Farmscape are able to relate their successes to potential clients through videos of past client testimonials on their website. Satisfied users of Farmscape’s services share their personal stories with friends. Many of Farmscape’s customers learn enough skills to take over maintenance of their own gardens. This leads to another series of success stories.

FERTILIZING THE FIELD

PLANNING

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Visually portraying the Farmscape process, step by step, in order to gain a deeper understanding on how they work, operate and interact, both internally as well as externally.

STORYBOARDING

GARDEN OF WEEDIN’

TARGETING

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QUAD A DIAGNOSTIC

Activities

Ambitions

Gardening

Health Food Home Grown

Anxieties

Atitudes

Lack of knowledge prevents one from gardening

“Iʼm not an expert.

I need help”.

In order to understand and target our constituents we developed a Mental Model and a QUAD A Framework. By doing this, we were able to illustrate our process thinking and as a result, we realized our users expectations and narrowed down the Farmscape proposal.

HARVESTING THE FRUITS

IMMERSION INTERACTIONS OF OUR LABOR

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ACTIVITY USING PLANTING AS A METAPHOR TO REPRESENTS SYSTEMS THEORY Heterogeneous engineering theory associate entities, including: people, skills, artifacts and natural phenomena. They are successful only, if built socio-technical networks that remain stable in spite of attempts of other entities to dissociate them. Articulating the social, the technological, and the natural (in our case environment and physical), altogether.

POT - defines the environmental boundaries in which the system takes place.

DIRT - defines physical elements around you that you interact with.

SEED - defined as the technology. The (seed) makes this whole system possible, it interacts with the physical (dirt) within the environment (pot) WATER - is defined as the social aspect in this system that enables a relationship. The physical interaction becomes deeper as the (water) becomes the medium that transfers nutrients from the soil to the seed solidifying the bond between the (seed) and (dirt).

PEOPLE - We are the social agents that drive the entire system validating it along the way.

None of this is going to happen without a little TLC, we have to have the knowledge and skills - emotional attention to make it work.

N W O D G

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Presentation - We are applying systems theory to an in-class activity using planting as a metaphor to showcase heterogenous engineering and Farmscape. We called it: Getting down and dirty, planting the seed of knowledge