P OR T FOL IO LEONG SWEE JIN
INDEX CV
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MAISON RAYSON LIMITED 2015-2017
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JONATHAN SIMKHAI NYFW
PAGE 3-16 “EXTREMOPHILE”, “NIPPON-IKI” , “SCRIBBLES”
PAGE 17-32 “SPRING/SUMMER RTW 2016”
2016
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CENTRAL SAINT MARTINS COLLEGE OF ART & DESIGN
4 2012
PAGE 1-2
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TRIUMPH INSPIRATION AWARD
PAGE 41-44 “ICONS”
2009
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SHU UEMURA
PAGE 45-48 “THE BIGGEST LOSER”
2011
PAGE 33-36 “MELTING COATS” “YAYOI KUSAMA”
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SAMSUNG S3 LAUNCH
PAGE 49-52 “GEORGANIC”
2010
2014
DIESEL
PROFILE
PAGE 37-40 “PIMP MY JEANS”
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MYDC MALAYSIAN
YOUNG DESIGNER AWARDS MERCEDES BENZ FASHION WEEK 2009
PAGE 53-56 “REVENGE OF THE DIVORCEE“
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LEONG SWEE JIN FA S HIO N DES IG NER
CO N TACT A3-10-2, 28 Mont Kiara No.32, Jalan Kiara 50480,
EDU C ATI ON CENTRAL SAINT MARTINS ( LONDON, UNITED KINGDOM ) FASHION GRADUATE DIPLOMA // SEPTEMBER 2013- JUNE 2014 (WITH DISTINCTION)
Kuala Lumpur, Malaysia.
SML FASHION ACADEMY ( KUALA LUMPUR, MALAYSIA )
T : +6019 648 7195 (Malaysia)
PROFESSIONAL PATTERN DRAPING // 2012-2013
+44 7743 985177 (United Kingdom) E : jleong.julia@gmail.com
SML FASHION ACADEMY ( KUALA LUMPUR, MALAYSIA ) DIPLOMA IN FASHION DESIGN // JANUARY 2009- JUNE 2011 (WITH DISTINCTION)
PER S O NAL D.O.B : 18 November 1989 Nationality : Malaysian
CLIFFORD INTERNATIONAL HIGH SCHOOL ( GUANGZHOU, CHINA ) CANADIAN HIGH SCHOOL DIPLOMA // JUNE 2004-JUNE 2007
WOR K E X P E R I E NC E
Languages English Malay Mandarin Cantonese
PATTERNMAKER/ ASSISTANT DESIGNER- WOMENSWEAR JONATHAN SIMKHAI,NEW YORK // 2014 • Co-designed and drafted garment patterns for the Spring/Summer 2016 collection for New York Fashion Week (NYFW). • Coordinated embroidery placements. • Assisted in custom made pieces for celebrities for events including CFDA Vogue Fashion Fund.
LEONG SWEE JIN
CV PROFILE
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EXPE RIE NCE PATTERNMAKER, DESIGNER & BRANDING - MENSWEAR JOECHIA, KUALA LUMPUR // 2012 • Drafting, sewing, co-designing alongside Joe Chia for company’s 1st and 2nd collection • Planning, developing and implementing PR strategies for the company. • liaising with production team, sponsors, retail companies and event organizations.
PUBLIC RELATIONS EXECUTIVE (PROJECT TO PROJECT BASIS, 2011) ANDREWSMODELS , EAST ORION MALAYSIA // 2011 • planning, developing and implementing PR strategies for fashion and lifestyle events. • liaising with colleagues, key spokespeople, media, sponsors and organizations. • writing and editing speeches, articles, press releases and post-mortem reports Events coordinated : Chanel Cruise Fashion Show 2012, Batik Is My Soul (BIMS) Launch and Exhibiton 2011, Andrewsmodels Fall Party 2011, Malaysia Tourism Megasale Launch 2011
ACCOM PLISHM E NTS / CO M PE TITIONS ASIAN HAIR FESTIVAL 2011 MACAU AWARDED CHAMPION
DIESEL ‘PIMP MY JEANS’ COMPETITION FINALIST
SML FASHION GRADUATION SHOW 2011 ‘ WITHIN THE SEAMS’ AWARDED BEST EVENING WEAR DESIGNER AWARD
MALAYSIAN HAIR TATTOO COMPETITION 2011 (DESIGNED & PRODUCED OUTFIT & SHOES FOR FRIZZ SALON)
AWARDED 1ST RUNNER UP
MFDC 2010 MALAYSIAN FOOTWEAR DESIGNER COMPETITION FINALIST
TRIUMPH INSPIRATION AWARD 2009 FINALIST
MODA 2009 MALAYSIAN YOUNG DESIGNERS COMPETITIONFINALIST
MIFA 2008 MALAYSIAN INTERNATIONAL FASHION ALLIANCE AWARDED BEST CASUAL WEAR DESIGNER AWARD
LEONG SWEE JIN
MAISON RAYSON LIMITED
MAISON RAYSON LIMITED “EXTREMOPHILE”, “NIPPON-IKI”, & “SCRIBBLES” Maison de Rayson is the conceptual new ready to wear/demi-couture fashion label conceived by designers Jonathan Coleman and Leong Swee Jin, both graduates of London’s prestigious fashion institution Central Saint Martins. The duo have under taken a thorough two year period of market due diligence and research of the UK and US markets, coupled with an intensive calculated design period of several exciting main line collections; With an ultimate aim to establish the brand as a successful permanent fixture on the London fashion week calendar and be represented in numerous key doors and points of sale, including prestigious department stores such as Selfridges and Harrods of London.
2015-2017
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EXTREMOPHILE
DETAILING
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DETAILING
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NIPPON-IKI
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SCRIBBLES
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DETAILING
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JONATHAN SIMKHAI NYFW
JONATHAN SIMKHAI “SPRING/SUMMER RTW 2016”
Established in 2010, the Jonathan Simkhai brand provides luxury ready-to-wear for the modern woman. The core aesthetic philosophy plays with the tension of feminine strength and sensuality; this is reflected in the employment of customized fabrics, romantic detailing, linear lines, and contoured silhouettes. As a 2015 winner of the prestigious CFDA/Vogue Fashion Fund, Jonathan Simkhai continues to redefine the 21st century wardrobe and reinvigorate American fashion.
WORKING WITH JONATHAN SIMKHAI During my time at Jonathan Simkhai, I was very much given the opportunity to be as hands-on as possible. I worked alongside the design and production team and Jonathan himself to produce the Spring/Summer 2016 which was showcased at Milk Studios, NYC during New York Fashion Week in September 2015. Technical lace, embroidered macramé, and bonded burnout were rendered into figure-hugging cocktail frocks inspired by the tropes city-dwellers overlook every day—skyscrapers, subway grates, and scaffolding. The collection obtained rave reviews from the industry’s leading fashion publication; VOGUE. I was also given the chance to produce garments that was worn by numerous celebrities such as Sandra Bullock, Kendall Jenner, Gigi Hadid, Cate Blanchett, Demi Lovato and Scarlett Johansson.
2016
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COLLECTIONS
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GARMENTS SOLD ONLINE
Bergdorf Goodman is a luxury goods department store based on Fifth Avenue in Midtown Manhattan in New York City. The company was founded in 1899 by Herman Bergdorf and was later owned and managed by Edwin Goodman, and later his son Andrew Goodman. A New York landmark since 1901, Bergdorf Goodman represents the pinnacle of style, service, and modern luxury. Located at 5th Avenue and 58th Street, it is the leading fashion authority and a singular destination for the most discerning customers from around the world.
WWW.BERGDORFGOODMAN.COM
$ 1,295
$ 445
$ 435
$ 595
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Founded in 2010 by Lauren Santo Domingo and Aslaug Magnusdottir, Moda Operandi is an on line lu x u r y fashion reta i ler t hat a l lows customers to preorder looks directly from designers, immediately after their runway show. The concept, which was conceived of by Magnusdottir in 2009, gives
“women the power to choose from the full
collection.
WWW.MODAOPERANDI.COM
$ 1,595
$ 395
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Selfridges, also known as Selfridges & Co., is a chain of high end department stores in the United Kingdom. It was founded by Harry Gordon Selfridge. The f lagship store on London’s Oxford Street is the second largest shop in the UK (after Harrods) and opened 15 March 1909. The only store to be named the Best Department Store in the World three times, Selfridges today is more than just the sum of its products - it’s a shopping experience that promises to surprise, amaze and amuse its customers by delivering extraordinary customer experiences.
WWW.SELFRIDGES.COM
Since launching in June 2000, NET-A-PORTER has established itself as the world’s premier luxury fashion destination. A pioneer of innovation, NET-APORTER speaks to a monthly audience of over 6 m i l l ion v i a a g lo b a l mu lt i- c h a n ne l e c o s y s t e m , including The EDIT digital magazine, PORTER maga zine, the social shopping app NET-A-PORTER is now part of the YOOX NET-A-PORTER GROUP, following the merger of YOOX Group and THE NETA-PORTER GROUP in October 2015
WWW.NET-A-PORTER.COM
LEONG SWEE JIN
JONATHAN SIMKHAI NYFW
WORN BY CELEBRITIES
SCALLOP DRESS WORN BY CATE BLANCHETT
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(from left to right) 1. Jonathan Simkhai Mesh dress worn by Kerry Washington on the cover page of Hollywood reporter May 2016 Issue 2. Jonathan SImkhai Scallop trimmed dress worn by actress Sandra Bullock on the Jimmy Fallon Show, New york. 3. Jonathan Simkhai Mesh dress worn by Scarlett Johannsson on the Cover of Cosmopolitan 4. Jonathan Simkhai Mesh dress worn by Rachel Mcadams
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CENTRAL SAINT MARTINS
CENTRAL SAINT MARTINS COLLEGE OF ART & DESIGN “MELTING COATS” & “YAYOI KUSAMA” Central Saint Martins is a world famous arts and design college and part of University of the Arts London. The College’s alumni include artists and designers who have challenged and shaped the world around . To name a few ; The late Alexander Mcqueen, Stella Mccartney, John Galliano, Phoebe Philo, Ricardo Tisci, and Christopher Kane. I graduated from Central Saint Martins in year 2014 with a Graduate Diploma in Fashion Studies with Distinction Honours. During my time there, I was exposed to the makers and players of the fashion industry in London. Among my many collections that I have produced during my time there, ‘Melting Coats’ and ‘ Yayoi Kusama’ were my two favourites . MELTING COATS This collection touches on the ongoing process of an object melting and freezing. Inspired by artist Livia Marin, who made ceramics look like it was melting, I then applied it to clothes.; from melting houndstooth to plaids and embossing parts of deconstructed form of a coat. Imagine a coat melting into a dress. or perhaps, a dress melting into a coat, or even a corset melting into a dress? The many possibilites of new patterns and forms by merging two solid objects by liquidfication. YAYOI KUSAMA Wholly inspired by her work and Yayoi Kusama herself, I designed a collection that tells the story of how she is as a person. She is infamous for her polka dots and her collaboration with Louis Vuittion in 2012 which launched her to worldwide fame. Though being a public figure, Yayoi is very much an isolated creature; often camouflaging herself in her work. I created a print illusion by deconstruting the sizes of the polka dots and by carefully arranging them . Materials used were neoprene, scuba and foam.
2014
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MELTING COATS
DETAILING
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DETAILING
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DIESEL
DIESEL “PIMP MY JEANS” Diesel is an innovative international lifestyle company, producing a wide-ranging collection of jeans, clothing and accessories. Since its creation in 1978, Diesel has experienced extraordinary growth and has evolved from being a leading pioneer in denim into the world of premium casual wear, becoming a true alternative to the established luxury market. PIMP MY JEANS COMPETITION 2012 In year 2012, Diesel launched a competition ‘ Pimp my Jeans’ . We were given pairs of jeans from Diesel and were told to transform the jeans into a new creation. The only rule was to use at least 80% Diesel jeans for the creation. My idea was to create a handbag camouflaged as a jacket. I then developed the idea OF having it reversible so that it can be worn on the right and left side. Each sides is a different design. I used PVC black leather in the design to compliment the jeans material.
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TRIUMPH
TRIUMPH INSPIRATION AWARD “ICONS” It all began in a barn: The transformation of Triumph International from a tiny Southern German corset factory back in 1886 into one of the world’s leading manufacturers of lingerie and underwear is a global success story. Triumph today enjoys a presence in over 120 countries all across the world. For its brands Triumph and sloggi the company develops, produces and sells underwear, lingerie, sleepwear and swimwear, fusing excelling quality in workmanship, unrivalled fit and the latest in fashionable design.
MANDELA’S TRIUMPH FOR TRIUMPH INSPIRATION AWARD 2009 The competition’s theme given was ‘Icons’. I picked Nelson Mandela. Dealing with the issue of Apartheid, I played with the elements of black and white, interpreting racism while using literal shapes of hands to portray the struggle between the two races. I used the form of hands to represent the races; black and white. Nelson Mandela was not only an icon, he was a savior.
2009
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SHU UEMURA
SHU UEMURA “BREAKING ALL BOUNDARIES IN COLOR CREATION” Shu uemura, named after its founder and legendary japanese make-up artist mr. shu uemura, has been breaking the boundaries of beauty creation for over 50 years. Inspired by a professional spirit of makeup artistry, shu uemura was shaped on the founder’s holistic philosophy that “beautiful make-up starts with beautiful skin.” steeped in the tradition that quality skincare is essential to creating artistic make-up expression, shu uemura uses only the most innovative skincare formulas and breakthrough technologies to reveal every woman’s inner beauty.
THE BIGGEST LOSER GRADUATION COLLECTION I was invited by Shu Uemura to showcase my graduate collection alongside Shu Uemura’s Tokyo Lash Bar 2011 Launch. This collection touches on the sensitive issue of weight loss. Inspired by the famous tv show, ‘ The Biggest Loser’, bone structures and drapes were used to tell the story of a person, be it female or male, during the process of losing weight. Materials used were organza, stretch fabric, felt , PU leather, and lycra. Dedicated to those who struggled with this issue and have overcome or are overcoming it.
2011
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DETAILING
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SHU UEMURA TO
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OKYO LASH BAR 2011
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SAMSUNG S3 LAUNCH
SAMSUNG S3 LAUNCH “GEORGANIC” For over 70 years, Samsung has been dedicated to making a better world through diverse businesses that today span advanced technology, semiconductors, skyscraper and plant construction, petrochemicals, fashion, medicine, finance, hotels, and more. Our f lagship company, Samsung Electronics, leads the global market in high-tech electronics manufacturing and digital media. Through innovative, reliable products and services, talented people, a responsible approach to business and global citizenship, and collaboration with our partners and customers, Samsung is taking the world in imaginative new directions.
SAMSUNG S3 LAUNCH 2010 IN ASSOCIATION WITH MALAYSIAN OFFICIAL DESIGNERS ASSOCIATION (MODA) Mixing organic shapes with symmetric geometry, my collection entitled ‘Georganic’ was inspired by the combination of nature within modernism that exists in the world today. The focus on nature in this man-made environment induces a non-stress atmosphere, in which plays a crucial objective into producing the collection. Orchids, waves, pebbles and leaves were the primary shapes that I’ve played around in creating 3D dimension-inspired looks to exude the same euphoric atmosphere. The materials used are felt and net. All looks are top to toe in one colour. The colours used are neon pink, neon green and bright purple.The collection is light, beautiful and exudes nothing but constant euphoria.
2010
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MYDC
MALAYSIAN YOUNG DESIGNERS AWARDS ( MYDC) YOUNG DESIGNER AWARDS MERCEDES BENZ FA SHION WEEK
“REVENGE OF THE DIVORCEE “ Founded in 1990, The Malaysian Official Designers Association M(ODA), a non-profit organization marked its 26th Anniversary in 2016. The association represents the interest of fashion designers to help nurture the growth of this industry in Malaysia as well as to provide a platform for Malaysian fashion designers.
This collection tells a personal story of a divorce. To evoke the emotions of a woman experiencing divorce, I twisted menswear into wearable womenswear. By deconstructing collars, menswear patterns and placards, this collection is dedicated to all the strong women in the world today. Fabric used was 100% cotton.
2009
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