400 000 magazines are distributed to loyal Club members of the JD Group stores nationwide. Our Club magazines are individually branded for Barnetts, Price ‘n Pride, Supreme (LSM 2–6), and Bradlows, Electric Express, Joshua Doore, Morkels, and Russells (LSM 4–8). This is a very unique segment of the market and, for many, this is one of the few (if not the only) publication they will read regularly. These magazines, together with a number of other Club benefits, encourages customer loyalty from Club members. Surveys have shown that the Club members hold it in high esteem and many of the readers collect each issue. The content of these magazines are highly diverse, focusing mainly on décor and homemaking articles as well as lifestyle articles, such as parenting, health, relationships and a monthly feature on a local celebrity.
