contents brief 2 - 3
inspiration 4 - 15
development 16 - 29
final line up 30 - 31
toiling 32 - 79
reflection 80 - 81
bibliography 82 - 83
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powe r ‘Power’ is a highly contemporary and bold collection that allows us not to be dictated by society’s gender rules. Society tells us what is attractive and desirable about men and women’s bodies but punishes us with insults when we expose too much of ourselves. The collection consists of six outfits; three womenswear which are paired with three menswear. Each pair is fundamentally the same with street inspired silhouettes hanging casually and effortlessly. Simple garments are combined with innovative design features. Outfits are not clear-cut or entirely as they seem; relating to the way gender is. Block like panels and cutouts are applied directly to each pair to point out the different features society forces to be noticed. These stamped-on shapes show us that no matter what area is exposed anyone can wear the garments and feel confident and empowered. ‘Power’ is targeted at men and women aged between 18 and 25, this relates directly to the body pressures and negativity young people face every day. 2
Key inspiration for surface detail comes from the constant battle of exposing yourself too much versus not showing enough. Negative connotations and words that come from this end up defining us. ‘Power’ boldly brands these insults by laser-cutting them in areas we are criticized for revealing. Symbolizing the complete ownership and empowerment of them. Inspired by AW15/16 trend ‘Intuitive’, fabrics are a modern mix of high fashion and streetwear. The street aesthetic is realised with the use of performance fabrics; neoprene and power mesh, whilst a high-end luxury feel is achieved with leather and silk crepe de chine. The weight of these fabrics is essential to the relaxed, effortless feel of the collection whilst the contrasting texture of each adds another dimension to the all black color palette. The conscious decision to completely exclude colour adds impact and allows the exposed skin from the cutouts to be emphasised even more. All black shows the confidence behind the collection where no colour is needed. 3
“Feminist: a person who believes in the social, economic and political equality of the sexes.� (Ngozi Adichie, 2013). Feminism was the starting point of my concept. My interest in this is what made me notice the difference between menswear and womenswear, it began to bother me that the two were so separate. I decided that with my concept I would look into this further and my ultimate aim would be to create a collection which highlights how society thinks men and women differ whilst making it completely acceptable for people to wear whatever they want regardless of gender.
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inspiration My first source of inspiration was gender. There were a lot of areas I felt I could focus on for this so decided to narrow it down to three parts to look at in more depth. These were body image and pressures; gender neutral parenting; and stereotypes. Taking body image and pressures first; this was something which really stuck out for me as soon as I thought about gender. Men and women are physically different but with more and more people not identifying with a specific gender there isn’t a clear-cut view of what a man or woman should look like. However society still treats each other as if we are completely opposite. The media also plays a huge part in deciding what we should all look like; they decide and continuously change what is acceptable and what we should find attractive about each other. With the growth of social networks the media has been given even more power to pressure us into looking a certain way. I feel that younger generations have a particularly hard time with this and the latest pressure isn’t so much about being thin enough but instead sexy. There’s a very fine line between being too sexy and considered a “slut” and not “slutty” enough. I felt the topic of body pressures was really interesting but at the time decided to look into other areas as well.
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The next area I looked into was gender-neutral parenting. I felt that to understand gender better I would need to look into where it begins. Is it something that is completely biological or is it more about the way we are raised and what we are exposed to? I read the book ‘Parenting Beyond Pink and Blue’ by Christia Spears Brown (Spears Brown, 2014) (2). The book explores how parents can be gender neutral with their children as gender is something that is learned. It is normally learned through stereotyping with simple things such as the colour of clothes, the toys they play with and the
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way they are told boys and girls normally behave. This stereotyping from a young age can affect children in their futures in things like the type of jobs they will aim for, for example girls might think only men can become doctors and women nurses. Spears Brown talks about how as humans we like to categorize everything so gender is just another way to group people. These categories and stereotypes lead to rivalry and opposition similar to how football teams/supporters can be with each other. Spears Brown’s research has found that there are very few actual differences between boys and girls.
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The research into children led me to think more about stereotypes that you would associate with men and women. I wanted to either compare one stereotype such as the way people are viewed by the media, with each gender. So for that I looked into the differences between how women and men are objectified. There was a huge amount more of imagery for women which was really telling of the gap between the two sexes. For some stereotypes I would look at something like a housewife then find the male alternative to go with it, which was unemotional businessman. This worked better for some than others, I found that it was difficult to get imagery for some of them so at this point I decided to go a different route with stereotypes. I began my sketchbook by generally looking into what
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is considered feminine and then what is considered masculine as I felt this would cover lots of stereotypes we associate with gender. Whilst researching images I came across an article on BuzzFeed (Wilder, 2014) (3) with examples of sexist advertising, one of the images was of a pack of magnetic words- one for boys and one for girls. The girls’ one included words like glitter, fluff, pink, princess and angel and the boys’ had mud, dinosaur, running, money and racing. I found it shocking that whole genders could be summed up in a handful of words, and thought how damaging this could be. So I thought I would sum up my research with a list of words associated with men and women. I felt that when you saw all the imagery together it still looked very pretty and harmless but when you say all of the words aloud it can be quite shocking.
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From the initial images and words I went on to look at them more in depth and tried to contextualise them. I found that the ‘girly girl’ images of pink and fluffy things translated well into surface embellishment and textures. I found it a lot harder to get silhouettes from this other than simple, child-like ones. Through doing this more in depth research I found that my research was like a journey from being a little girl to an adult woman. I moved onto loss of innocence with images that appeared innocent but were starting to have a slightly more sexual edge with more skin on show and things alluring to sexuality. I found that I really liked the idea of cutouts alluring to something behind. This developed into body pressures of how to be “sexy” and “desirable” which then lead to promiscuity. I found the idea of what people consider being “slutty” very interesting. Although I had only looked into the feminine side of it at this point I could already see the huge difference between society’s reaction to women and men when it came to this topic. The last step in the women’s journey in my research was objectification, particularly in advertising. I found that again there were huge differences between women and men here.
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I then moved on to looking more closely at the masculine side. I wanted to follow the same idea as before and have a journey of a small boy into an adult man. I think I started to have a lot of difficulties with my project at this point, I was finding it a lot harder to see things from a man’s point of view. It came so much easier with the feminine side as it was everything that I have experienced and witnessed growing up as a woman. I started to feel at this point that I was taking my research in the wrong direction and was unclear as to how it was all going to come together but I felt that I had to continue with it in hope that I would be able to make it all work in my designs. This is why I feel that this section of my sketchbook is weak and the research is less in depth. I started by looking at the kind of toys boys are given to play with. All were full of action and very colourful. Some of these toys, such as video games, meant that children were exposed to violence from a very young age and it became the norm for them. I looked a little deeper into video games and the very graphic nature of them and questioned if that was how children could become aggressive in adolescence, turning them into thugs. I got a lot of inspiration from looking at thugs. I really liked the sporty street style and details. It also gave me an idea for my colour palette; soft baby blues and greys leading into dark, deep navy and black. I felt I could find a way to mix this with the colours from my female research. I then looked into the transition from teenage thug into what young men are expected to be. So I took images from professional men and businessmen. I took a lot of inspiration from shirts as I felt they were almost the symbol of a businessman. These gave me lots of design ideas for details. I then looked into male objectification as I felt the pressure to be successful in the professional world would lead to the pressure of looking like the perfect man too. There were considerably fewer images on male objectification but the recurring theme in the results was body pressures. I then thought about how we make womenswear to flatter the female body, we use things like panels, embellishment and colour to emphasise desirable features but why doesn’t this happen with menswear? I found this a really interesting concept that inspired some ideas for silhouette. 13
I found designing my collection very difficult. I felt that even after all of my research and contextualisation that it was very difficult to bring all of the elements together that I wanted to show. There were too many small sources of inspiration instead of a few clear elements coming through. None of my ideas felt strong enough to be translated into a full collection that worked for both men and women whilst really conveying the ideas of my theme. My first line up feels rushed and a bit lifeless and boring.
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development At this point I decided to go back and re-think my concept so that I could re-design my collection. I felt that stereotypes really weren’t working so focused on body pressures again. There were areas in my sketchbook where I’d looked a bit at this already and these pages felt much stronger than anything else I’d done. I decided to think more about the features that society tells us we should find desirable and attractive on each sex. From my research I found these to be areas like legs, bottom, hips, waist, breasts, back and
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collar bones on women; and calves, bottom, Adonis lines, chest, biceps and shoulders on men. I also decided at this point to change from unisex outfits to paired outfits. I would design two outfits that were fundamentally the same but one would have cutouts and panels to highlight desirable areas on a man and the other a woman. I felt that this would be a really successful way to emphasise the differences society finds in men and woman whilst also making it acceptable for any kind of garment to be worn by either gender.
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In the workshop I experimented with drape to expose these different areas of the body, this gave me really interesting ideas for silhouette and shapes but I found that drape was too subtle. I decided I would have bold, sharp cut-outs instead to really make an impact.
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I also wanted to look into how society reacts to this kind of exposure often with negativity. It was at this point I came across a photographer and artist called Lauren Renner who did a project called ‘In Others’ Words’. She got volunteers to make a list of everything positive and
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negative that they’d ever been called and then in pairs she got them to write the words on each other’s bodies as an act of symbolizing the ownership of the words that had defined them for so long. I found it really inspiring how she had taken insults and turned them into something that these people could feel empowered by.
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I really considered my target market at this point; my collection would be aimed at men and women aged between 18 and 25 and would sit within the mid-level designer market. This became key to the design process and when re-designing I decided to go for a more youthful, street inspired aesthetic. This was also partly influenced by my research into the AW15/16 trend Intuitive from WGSN. I felt that my ideas really related to this trend with elements like confident self-expression; strong graphic effects; modern mix of high fashion and streetwear and street inspired lounge aesthetic. I also took my colour palette from this trend; blacks and charcoals with bright pops of blue, green, yellow, red and pink. I decided that the fabric would all be charcoal and black but the colours would come into the prints.
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For the prints I took inspiration from Lauren Renner’s ‘In Others’ Words’ project, I wanted to have big bold words printed in areas that I was emphasising. The words came from the research I’d done into the difference between how men and women are perceived for being promiscuous. I noticed how big a gap there is between men and women on this, men are cheered on and praised for their sexual behavior whilst women are often totally slated and put down. I decided to have the words on the womenswear outfits negative and the menswear ones positive; the prints would be single words in different desirable areas. For my masterpiece outfits I wrote a short story/statement pointing out the differences; each statement was the same but with negative words for women and positive for men. I was a lot happier with my second line-up, I felt it conveyed my theme much more clearly and fitted with the target market much better. I began toiling some of my looks but then decided to redesign again. I felt that a lot of the garments were too simple; the looks mainly consisted of trousers and t-shirts, which on reflection weren’t pushing any boundaries with gender-neutral clothing. I changed the first two looks into jumpsuits and added in extra panels to emphasise desirable areas more. I also changed looks three and four, they were originally trousers with a long dress over the top but I made them into jumpsuits with dress fronts. Then looks five and six became skirts instead of trousers, I layered a jumper over the top which has panels extended down to resemble trouser legs which would zip onto the sides of the skirt. I liked the idea of some of my outfits not being entirely as they seem, for me this related back to the whole concept of gender.
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Throughout the toiling process each outfit changed a lot, which I will talk more specifically about in the toiling section. One of the main overall changes was the decision to use lasercut instead of digital print. I realized that I wouldn’t be able to print on several of my fabrics like neoprene and synthetic satin as the printing ink only takes to natural fabrics. I feel this is one of the strongest decisions I made as using lasercut made so much more sense with my concept as the cut out words would reveal and expose the body beneath. I also decided at this point to change the words I had used, whilst I felt that promiscuity was an interesting thing to look at I wanted to show the pressures that both women and men face. I thought about
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how society tends to respond really negatively to people who wear revealing clothing. I made a short online survey asking people to give positive and negative words they would use to describe first a women then a man who wore clothes that revealed some or a lot of their body. I took the responses and applied the negative words to my garments where the print had been. For my masterpiece outfits I realized that a story/statement wouldn’t work anymore so I covered the dress fronts in all of the most popular words to really make an impact. I wanted all of the words to be negative as I had taken my inspiration from the Lauren Renner project and wanted the people wearing my clothes to take ownership of them and feel empowered by these insults.
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Changing the print to lasercut also effectively removed all colour from my collection other than black. I am happy with this decision as I feel it makes my collection look more contemporary and high end. There is more of a focus on the different textures in each fabric rather that colour which might distract from the words and the impact of them. I felt that with such bold words and cut outs it was more effective to keep my colour palette simple. Another main change I made was to the fabrics I’d chosen, before they were silk crepe de chine, organza, knit, satin and neoprene. I changed the organza to power mesh as I felt this worked much better with the streetwear aesthetic whilst still giving the sheerness I wanted. I replaced the satin as it didn’t look high end or
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luxurious enough and instead used leather; this really improved the overall look of the collection and brought it up to the market level I have aimed for. I also took away the knit as it didn’t fit with the rest of the collection anymore. Each of my outfits has words that needed to be in an exact position on the garment to correspond with a cutout on the layer above or to highlight a specific area. Therefore I decided it would be most accurate if I digitised my patterns using Lectra. I found this quite challenging as I had never used this program before, it took quite a long time to digitise all patterns but made the process of cutting out a lot quicker once it was being lasercut. I also digitised my two jacket patterns as the cutouts on them needed to have a really clean edge since I would be using neoprene and leaving it raw. I feel this was a strong decision as I wouldn’t have been able to get such a professional finish if I had done it by hand.
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toiling
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Look 1
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The original design for this look was trousers, t-shirt and jacket. This changed to a jumpsuit, jumper and jacket before toiling. It’s paired with look two so, to match, I had planned to have a rectangular cut out on the front below where the print would be. Also matching with look two I didn’t want the jumpsuit attached at waist on the back.
I didn’t feel this toile was successful, the back sat really strangely and looked unfinished and the cut out at the front didn’t work well either. I changed it to a full jumpsuit instead.
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The jacket toile was fairly successful but I wasn’t happy with the overall appearance, like look two jacket it would cover up the print beneath so I removed it.
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After re-designing this look slightly I added in panels on the legs to compliment the ‘V’ shape on look two, I also thought the unusual shapes and corners would challenging me whilst sewing. I also added a panel to the back of the lower legs to emphasise the calves. Then I made the panel on the top bigger so that it showed the whole area of the chest.
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I was much happier with this toile, the overall design of it worked much better. The panels at the waist/legs needed to be wider though and the fit wasn’t quite right so I lengthened the body and lowered the crotch by 3cm. I was happier with the fit of the second toile.
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The make of this outfit was successful, I had planned on lining the jumpsuit but with the lasercut and sheer panels this wasn’t possible. Instead I finished the seams using an overlocker, double turned the armholes and bound the neckline. I left the trouser hems raw as I used neoprene and power mesh which don’t fray. I feel this look has worked out successfully, I’m pleased with the fit, the only thing I am disappointed with is that writing on the top gets slightly pulled down and distorted with the weight of the neoprene and silk causing the mesh to stretch. If I was to do this outfit again I would have found a way to stop that from happening during the toiling process.
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Look 2
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As soon as I began toiling look 2 I started to develop my design. The original trousers and t-shirt turned into a jumpsuit, I wanted to practice more difficult pattern cutting so developed it into a garment that was a jumpsuit at the front but not joined at the back so that it still looked like trousers and a t-shirt. I kept the cropped jumper as I felt that finishing the cut out shape would challenge me. I looked back at my research and found that females are often represented by a ‘V’ shape so I added panels into the trousers section to link back to this. I also added in a tube-like garment for round the waist to highlight the cut out on the jumper and the print below on the jumpsuit. I also added a rectangular cut out just below where the print would sit as an interesting way to expose more of the body and would challenge my finishing skills.
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Once toiled I removed the waist garment, I didn’t feel like it was adding anything and it covers up the cut out and zip detail on the jumpsuit. The jumpsuit needed to be made a bit boxier and I had took the side seam out from the trousers as it would have interfered with the print. I changed the design of the jacket slightly, I made the pockets an extended panel that hung down and weren’t attached at the sides, I thought this would create an interesting silhouette and would reveal more of the body underneath. After toiling the jacket I wasn’t happy with it, I felt that it only looked good when it was fastened at the front but this would cover all of the detail of the jumpsuit so I removed it.
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The jumpsuit didn’t work as well as I thought it would, it was difficult to get the fit I wanted without the back being joined at the waist and I didn’t feel like this detail was adding much to the overall look. I decided to join it all like a regular jumpsuit so that I could concentrate on the silhouette. I also took away the cut out from my design, to get the boxy fit I wanted would mean the cut out would always sit funny. It also felt like an unnecessary detail which would distract from the print above.
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I couldn’t seem to get look 2 to work well, so I redesigned it and thought a lot more carefully about fabric choices. As planned before I would make the jumpsuit from a silk crepe de chine but decided to add in organza panels in the areas where the lettering would be. I chose to have the words lasercut instead of printed as the lasercut would expose more of the body and also seeing the skin through the cut outs would add another dimension to my colour palette.
I was much happier with this toile, the fit was good and the panels worked well. I decided to lower the top organza panel by 3.5cm as this area is meant to be exposing the desirable area of the breasts so I didn’t want it to be subtle.
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Shortly after this toile I re-thought my fabrics again and decided to make the leg panels from neoprene to get more of a contrast in textures and change the organza for power mesh. I felt that the mesh fitted better with the youthful, street-wear aesthetic. I then did some samples of the lasercut words; I had a problem with the power mesh as it was too flimsy to hold its shape. I knew that the weight of the silk and neoprene would pull the mesh down and distort the words. My solution was to use plastic instead as it would hold its shape better when cut and was still sheer like the mesh.
I re-toiled with the plastic and the neoprene leg panels, I was happy with this toile. Shortly after, I found out that it wouldn’t be possible to lasercut plastic so found the solution to back the power mesh with a structured but very sheer organza using Bondaweb to bind them.
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The make of look two went well. I had originally planned to line the jumpsuit but finished it the same way as look one. I also coverstitched the seam joining the neoprene to the lasercut leg panels to hold them in place and I felt this added to the sports aesthetic. The only problem I encountered with this look was the way the lasercut letters sat, the way the trouser leg sat made them stick straight out and I had the same issue with the lettering on the top. I overcame this by using a chain stitch to link the letters and hold them in place.
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Overall I think that this outfit is very successful. I am pleased with the way the fabrics all work together and the fit is good. I think the lasercut on the top is particularly striking and works well to convey my theme at a glance.
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Look 3
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My masterpiece outfits are the paired looks 3 and 4. My initial design was to have a mid-length dress over trousers. This look was my masterpiece as the front of the dress would be printed and lasercut with a story that summed up my whole concept. Before I began toiling this look I changed the design, I decided to create a new innovative garment, which would be trousers/ jumpsuit at the back and a dress at the front. I felt this would work better as having the dress just at the front would really draw attention to it. As I started toiling this look I re-thought my design again, I had highlighted that the back and bottom were desirable features in both men and women but hadn’t exposed these areas in any of my looks. I decided to add organza (which was later changed to mesh) panels going down the back and across the bottom. I felt this would add some interest to the previously plain back of the jumpsuit but it wouldn’t take any attention away from the front of the dress. I had decided that the jumpsuit would be made from a heavy weight satin and the dress front would be silk crepe de chine as I liked the idea of the front flowing as someone walked around in it.
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After I’d toiled this look I had re-thought parts of my concept which meant that the idea to have the story on the dress front wouldn’t work. I instead decided to use the words I had collected from my survey and have them lasercut. I also realised that as someone walks in this outfit the silk might be too light for it to stay flat, it could be blown to the side and distort the words. It was suggested I could solve this by having it anchored slightly at the sides. I decided shortly after this to change my fabrics. I felt that the satin looked too cheap so decided to make the jumpsuit from silk crepe de chine instead. This meant that I would have to make the front from something else, which is why I thought of leather. I felt that leather would work really well with my collection. It would add another texture and make it more high end. After doing some samples with lasercut I really liked the results and knew this would make the words stand out much better and there would be no issue with the front being too light and distorting the words.
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The make of this look went really well, I had very few problems other than having to go back over some seams with the cover-stitch machine to make sure they were held down flat. I felt that this added to the sports aesthetic even more so was a good decision. The only other issue I had was with some of the words, some of the letters wouldn’t stay in place and would flop over making the word difficult to read. I solved this the same was as I did with the other looks by chain-stitching to link letters together and hold them in place. Like with looks one and two I had planned to line this garment but again with the sheer panels this wasn’t possible so I finished the seams using the overlocker, double turned the trouser legs, bound the jumpsuit neckline and armholes and left the leather raw. The handle of silk crepe de chine meant that the jumpsuit could be taken on an off with ease so lining wasn’t necessary anyway. I’m pleased with the overall look of this outfit, I really like how bold the lasercut words are and I think the paneling at the back is strong.
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Look 4
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Looks three and four are the most similar of all of the paired outfits with the only difference being the lasercut words and then the blocks used for patterns were menswear for one and womenswear for the other. I was pleased with this toile as the fit was really good and I liked the positioning of the panels.
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The make of this outfit went well, like with look three I had to coverstitch some areas to hold down seams and I chain-stitched the letters on the leather front to hold them in place as well. I found that with making two outfits so similar by the second time making it I felt it was better quality, it was difficult at times though trying to ensure that I constructed and finished everything in the same way so that the would completely match. I’m really happy with this outfit, they fit is good and the paneling sits exactly as I wanted it. I think this pair of outfits look really strong when they are side by side.
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Look 5
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My original design for this outfit was cropped, flared trousers with a t-shirt and jumper. Before toiling I re-designed it into a skirt instead, and added panels to the jumper which extended down to look like trouser legs which would zip on to hold in place. Like looks three and four I wanted a combination of garments meaning it wasn’t entirely as it seems which reflected my thoughts on gender. I had only toiled the skirt for this look when I decided change my designs slightly. I turned the jumper into a hooded jacket instead with an organza t-shirt underneath which would have words lasercut from it.
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These toiles were reasonably successful however I had some issues with the fit of the skirt. I had also made the made the jacket a little bit too cropped and the cutouts on were to long. At this point I decided to use leather for the skirt instead of satin as I felt it was much more high end. I re-toiled using faux leather and improved the fit by moving the darts at the back into the panels. The fit of the skirt was much better and worked well. The jacket also worked better being less cropped with slightly shorter panels. Although there was no neoprene fabric to toile with so the jacket didn’t quite sit right but I was confident it would work in my final.
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The make of this went well, I did have a problem with the jacket though. I had digitized my patterns with Lectra for everything with lasercut words so I could get the placement right so I used it again for the jacket so I could get a really clean edge on the cutouts. I had problems using Lectra and ended up making the cut-outs at the
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shoulders 1cm bigger all round, this meant the final jacket wouldn’t sit flat at the shoulders, neck line and arm. I managed to overcome this by cover-stitching the seams down round these areas, this stopped the seams from turning up and being visible on the outside of the garment.
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Look 6
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My original designs for this look were flared, cropped trousers with a printed t-shirt and jumper over the top. I began toiling the trousers and was really pleased with the overall look and fit of them. I was
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also pleased with how the jumper turned out, I liked the cut of the neckline which really emphasized the shape of the collar bones.
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Soon after toiling I re-designed this look. Like the paired look five I changed it into a skirt and jumper with extended panels. This toile went well; I was happy with the overall look and felt the way the panels draped down looked very contemporary. I had an issue with the fit of the skirt and wanted the neckline to be slightly lower.
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At this point I re-thought some of my outfits and felt that this look would work better as a jacket instead of a jumper. I added a zip down the center front and a hood on the back to give a more sporty/ streetwear feel. I also re-thought my fabrics, I felt neoprene would work well for the jacket as it would have enough structure for the cut-outs. I changed
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the skirt from a polyester satin to leather as this felt much more high end and the tshirt underneath would be bonded power mesh on the front to work with the lasercut words. I first toiled the skirt in moleskin fabric so that I could get the fit right. I moved the darts into the panels on the front and back which gave a really good fit. I then toiled in faux leather.
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I successfully toiled the full outfit and was happy with the fit so moved on to the finals. The make of this outfit went reasonably well. The jacket was straightforward to construct but I realized after that I hadn’t matched up the darts in the hood with the shoulder seams so had to unpick and sew back together correctly.
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I also had issues with the construction of the skirt. I found leather very challenging to work with, especially when trying to put in an invisible zip on the center back. I sewed the zip in too close so after zipping the skirt up and down a few times it had broken and had to be replaced. This also meant unpicking part of the topstitching so I’m not completely happy with the finish of this garment.
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Overall I think this is a really successful outfit, the cutouts on the jacket work really well with the paneling and words underneath.
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reflection On reflection I am really happy with my collection. I think the overall aesthetic conveys my concept well and each look is cohesive to the whole collection. Features I am particularly pleased about are the lasercut words; they are really bold and make such an impact when you see them all together. I also think the paneling works well on each of the jumpsuits; the contrast of fabrics adds extra interest. If I could do anything differently I would have liked to have started making my final garments sooner, I feel the time I spent on toiling was essential for development though. If I had managed my time better I could have spent time on development but given myself more time for making finals. I also would have decided on fabrics sooner, I’m really happy with the way it turned out but I wish I’d had this planned sooner so I could have had more time to source them. I feel excited about my collection and feel it represents the way the fashion industry is going, so hope that I can continue to develop my concept further. 81
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bibliography 1. Ngozi Adichie, C. (2013) We Should All Be Feminists 12 April 2. Spears Brown, C. (2014) Parenting Beyond Pink and Blue: How to Raise Your Kids Free of Gender Stereotypes. First. USA: Ten Speed Press. 3. Wilder, R. (2014) BuzzFeed. Available at: http://www. buzzfeed.com/robynwilder/ridiculously-sexist-and-racist-ad verts-from-the-present-d (Accessed: 8 December 2014)
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