Protfolio 2015, Zoey Lou, English Ver.

Page 1

Unlimited

Zoey Lou Portfolio



In the limited world, we are as unlimited as smoke.


Contents


Product Design 03 - 22

Brand and Marketing 23 - 44

Graphic 45 - 50

Multimedia 51 - 60


About Zoey

Zoey Lou Birthday / 1994.01.21 Cellphone / 0987-800245 E-mail / teresa830121@hotmail.com Department of Industrial Design, Cheng Kung National University (2012-)

Language Chinese English

Skills

Sketch Hand Craft

1


About Zoey

Experience 2012

2013

2014

2015

NCKU Pop Dance /

NCKU ID Camp /

Franceverte /

Member

Activity Group

Part Time

SSSH Alumni Night/

TwoTigers Ad / Summer Internship

Convener

JWT Ad / Winter Internship

NCKU ID Freshman Camp /

NCKU ID Student Association /

Graduation Design /

Dance Leader

ID Movie Leader

Multimedia Leader

2


Product Design



Product Design

Touch the Code Unlock Your Bike in Dark Easily

5



Product Design

1/ Find the Problem When we want to unlock bikes at night, we can't see the code clearly and can't unlock it quickly. It's really inconvenient.

2/ Solve the Problem We can't see clearly at night. Think from another perspective, just use our hand, instead of our eyes, to unlock it. Maybe it's a good idea.

3/ Design "Touch the Code" simplifies the codes into 4 different shapes. You can touch and recognize them without looking at it. Although we have less kinds of codes, it's still save. There are 256 possibilities of combinations of codes.

7


Product Design

How to Use Touch Feel Unlock

the code the shape your bike

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Product Design

9


Product Design

10


Product Design

Hearing Rabbit Speaker in Shape of Rabbit Ears

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Product Design

1/ Idea

Speakers

13

Auditory

Ears

Rabbits

Rabbits' Ears Shape


Product Design

2/ Model Making Rabbit's ear is in an irregular shape. I need a material which is easy to be shaped. I chose ABS and shape it with heat gun. By testing, I found that the shape of ears can make the sound of speakers better. I sprayed paint which imitated stones on it. Soft outward and seemingly hard looks make the product more interesting.

14


Product Design

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Product Design

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Product Design

Before Dream Warm Light Brings You Sweet Dreams

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Product Design

19


Product Design

1/ Background Light influences atmosphere and people's mood. I want to make a light which can make peaple peaceful. With the light, people can relax and sleep a sound sleep.

2/ Design Lampshade made by hand with hemp ropes forms beautiful shadows on the wall. The idea of lighthouse is from lights on streets. It lowers its head peacefully, as if it is guarding people in sleep. People can adjust the brightness by turnig the knob on it. In dark, "Before Dream" makes a serene atmosphere with the warm light and mottled shadows. People can have a sweet dream with it.

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Product Design

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Product Design

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Brand and Marketing


Brand and Marketing

Warm!ng Br!ef We change the pessimistic established impression of global warming. Now Warm!ng are telling you, on the heating globe, what will happen to the cute animals?

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Brand and Marketing

26


Brand and Marketing

Character Design Warm!ng are going to show you what will happen to animals when it get hotter and hotter. We want to use a interesting way. As a result, we spent a lot of time on discussing the characteristic of the roles.

27


Brand and Marketing

Character Design - Final Decision

Egg with 5 nostril

Cheers!

Good Johnson

Justice Zadi

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Brand and Marketing

Character Design - Final Decision

29

Egg became a poacked egg when he

Zadi asked Mr. Red Beans to transform

hatched.

his body into red bean paste. He share

One day, he passed by the table corner,

the tasty warm red bean paste with

and felt something different.

children who are starving or bullied.

"Oh! Looking form a different angle

Because of Zadi, children believe there

makes my life different!" he praised.

are still hope in the world.


Brand and Marketing

Three penguins won on a draft in 2004,

Johnson had complex past, but he had

and comprised a idol group --Cheers.

quit. He still loves riding motorcycles,

10 years passed by, they can sing and act

but focuses on safety now.

perfectly. Undoubtedly, they are super

You can see him with goggles, scarf and

idols now.

helmet all the time.

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Brand and Marketing

Product After researching and investigating, we decided to make T-shirt and special cards as Warm!ng products. We designed 4 kinds of T-shirt. You can see the characteristic of animals on them.

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Brand and Marketing

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Brand and Marketing

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Brand and Marketing

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Brand and Marketing

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Brand and Marketing

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Brand and Marketing

Product We linked the card to temperature and designed a special card named WarmCard. We printed pattern on canvas, and painted temperature-sensitibe on it. It is not only a bag for disposable heat pad but also a card. After heat it, you can see the hidden greetings. With WarmCard, you can convey blessing in your heart and the heat in hands.

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Brand and Marketing

38


Brand and Marketing

Marketing -- Propaganda First, we had to raise awareness of Warm!ng in NCKU. We built a page on Facebook. Illustrators are popular nowadays. As a result, we posted interesting pictures and wrote funny stories to catch poeple's eyes. We introduced the roles one by one in the beginning. After that, we make vedios to attract attention. We also wrote a song named Warm!ng for Cheers. It was posted at Christmas. [ Cheers -- Warm!ng Link: https://goo.gl/P3M42g ]

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Brand and Marketing

Marketing -- Propaganda In the market, people could add our location on their Facebook post to get discounts. It makes Warm!ng be seen more on Facebook. To make it more interesting, we made interactive brands of the animals. The brands not only brought us more attention but also gave people joy.

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Brand and Marketing

Marketing -- Goods Profit

T-shirt Costs 215 NT Selling price 580-600 NT Main profit source

WarmCard Costs 138 NT Selling price 150 Catch people's eyes

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Brand and Marketing

Marketing -- Package

We use black paper bags with Warm!ng stickers. WarmCard is packed by kraft and sealed by the sticker.

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Brand and Marketing

43


Brand and Marketing

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Graphic



Graphic

CIS of Cowfee C 36 M 44 Y 56 K 60 Cowfee is a Cookie. Cowfee is Crispy. Cowfe makes you Cool.

the Color of Coffee C 36 M 44 Y 56 K 16 the Color of Cookie C 04 M 04 Y 04 K 00 the Color of Milk

Envelope

CD Label

Name Card

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Graphic

Coffee Falls of Cowfee DM

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Graphic

Cowfee's Horn Night Poster

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Graphic

Banner for NTU EMBA Super Runners

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Multimedia


Multimedia

2014 NCKU ID Semester Exhibition - Product Design

A man drifted to a uninhabited island. He used what he got to slove problems. It's the initial idea of design. He solved prolem of water, furniture and medical. These are our projects in the semester.

https://youtu.be/B5phUwq77rM Software: Final Cut Pro

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Multimedia

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Multimedia

Warm!ng Vedio - Egg

The first Warm!ng vedio! It's getting hotter and hotter. What will happen in the hot day?

https://youtu.be/1cz8LYx0tT8 Software: Final Cut Pro縲、fter Effect

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Multimedia

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Multimedia

2014 NCKU ID Christmas Party ď˝œ Deer John

The party dress code is to dress in contrast color. We shot a stop motion vedio, and turn something we can get every where into food. The chef used the magical method to cook three dishes in the certain colors.

https://youtu.be/i1Rqz6UBDNs Software: Final Cut Pro

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Multimedia

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Multimedia

2015 NCKU ID Semester Exhibition "Winter Exhibition"

We shot the process of design. You can see what we do in the semester in the vedio.

https://youtu.be/KhdJ-Fw9AwA Software: Final Cut Pro縲、fter Effect

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Multimedia

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I'm free, and I'm going up.


Zoey Lou

0987-800245 teresa830121@hotmail.com


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