Zohier Designo, Graphic Design book

Zohier Designo

GRAPHIC DesigN . .. e c n e il s in s n io t u finding sol

Brothers & sisters, I decided to write this simple book, which talks about a field of very great importance in the current modern world, and in the future, it is graphic design. who does not know the majority of people, even though they encounter daily, in the newspaper they buy in the morning to popcorn packaging that opens at night to watch an amazing film, that without the graphic designers will not be this extravaganza.

Well, in this book, I will put into it all my experience in this field, from the working way , how to deal with customers, how to get solutions and avoid fatigue and entering into a spiral of boredom You will find a lot of inspiration in this book, it is a graphic designer lover summary simply.

In Clients Mind.

01

FINDING SOLUTIONS IN SILENCE

"The good apology is, when you accepts responsibility, offers real details of what had actually happened, and what it will do to prevent a recurrence in the future."

This talk may be logical if you are sure that your company is in charge of error, but the problem appears when you begin to apologize for a mistake that you are not responsible for it you or your company, and it will seem like you accept the blame directed to you by the client. You can say, for example: "I am very sorry you feel so" or "I'm sorry, 'because you do not like our design," and what it means that you do not apologize for what happened with the client (because it is not your fault), but what he feels to you or to your product.

Express sympathy and good morals of embryogenesis may prevent the worst situations with a happy ending to the story.

PRESENTED A SOLUTION TO THE PROBLEM

THE CLIENT'S MIND! What will be talking about is the walrus client, Because the graphic designer problems come from him. Sometimes sufficient for a single call or perhaps a comment or even one word from rude client, to disturb the whole day, and extinguish your desire to get the job done.

Here are some tips that will help you overcome this tragedy, but before embarking on so I would like to talk a little bit about one sentence I think they are coming to your hearing all the time.

This may be the most difficult thing that could happen to you, especially if you do not feel comfortable with the client, but your work in customer service requires you to help all customers, without exception, without considering the feelings that you carried to them.

In addition to the lack of solutions for the walrus client, he will be tempted to come back to you again and may be more angry this time, and this is what you do not want certainly. So, listen to the client and thought to help him, but if you feel you are unable to provide adequate support, please feel free to contact your boss and brief him on the details.

Remember: the speed of the termination of the debate unwanted depends directly by the speed of your solution to the problem, and will be able to relax as soon as possible.

‘’ Do not take this on a personal level ’’ Dear people; Stop saying these words please !

If someone told me that my performance at work was terrible, it meant me personally, if someone told me I am not a professional, that meant me personally, if someone told me what I did not train very well and I have bad manners, it also meant me personally.

This is really painful, because of what it means those not "Oh my God, this company are not credible," but "you ignorant foolish, why this company give you a salary?"

Back to our topic, there are several things that will help you out, which could befall you from bad events with the least possible losses.

CONTROL YOURSELF AND STAY CALM

GO OUT AND WALK A BIT

You may wonder: "But how can I stay calm during the storm?"

This review useful dramatically, Walking for 20 minutes will raise the level of happiness you have, what the brain begins to secrete endorphins begin until the latter to protect your body from stress and tension will feel comfortable and happy. This talk looks good in theory, but is there a real benefit could be discerned on the real situation?

When I get a break after a discussion or an interview with a stubborn customer, I leave the building and start walking, and forced myself to focus on anything except work and I try to enjoy the day as much as possible, by myself or with my friends, I've accustomed myself to the liquidation of my mind, but I noticed quickly when I go back to working again, I enjoy greater tranquility and activity as much.

I assure you that you will see the bright side of life when you return to your business again.

It is natural that you feel resentment and anger when dealing with rude client, this is human nature, but Staying calm does not mean to be peaceful during the battle , And you can show all your feelings at that moment, but not in front of the customer. Remember this important rule: do not show your feelings to customers, Often it increases a person gets angry when he sees the opposite is also angry, and for this reason, the calm does not just make you look like a professional, but also it will be personal for your benefit.

As long as you do not want to deal with someone fuming, then you should give the counterparty impression that you are quiet and polite, and this means that you if you seek peace, not war, you should never argue with, Remain calm and neutrality may be difficult initially, but it will become a part of your nature if committed for some time, and I assure you that it is an effective way will protect you from the rudeness of clients.

APOLOGISE An apology is important but difficult at the same time, when you apologized to the client, You offer him a dose to calm his anger, And he feel that you are completely understands what is going through at that moment. This could calms down a little bit.

Jason Fried and David Hansson in their book "Rework" Considered a good apology when it is as follows :

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DO NOT LET THEM CONTROL YOU Graphic designer will meet all kinds of customers, you can not avoid it, however, there is what you can do to prevent them from controlling you: you have to understand the people who are trying to spoil your day.

After all, It depends on the way you think and your outlook on things, and I am sure that if were not my advice may Like you will find appropriate ways that will help you increase your ability to withstand these customers, and when controls on this you will see that these customers are not bad, but they are people faced some problems in life, and you'll see as well as your ability to handle all situations with ease.

02

Inspiration, without it we can not find ways or solutions for your problems, sometimes we feel that there is a shortage in it, loss of inspiration is normal. We all get to such a situation at some point, no one never feels comfortable in such a situation. Then you begin to worry and you lose the desire to complete the work sometimes.

What to do to get out of this impasse?

Whatching old classic movies; sometimes through the viewing of an old movie, revives feelings and sensations within you, Because it is simply free of visual effects and does not contain complex stories, as in modern movies.

Visit a shop selling souvenirs in your city or vegetable and fruit market, the market is, for example, through the forms and colors and smells of vegetables is a new world for you, you can not imagine how this affects you, just remember to live that moment.

Traveling to new places change much in your creative ability, if you are able to travel, you should do. Remember, it should not be traveling to the other side of the planet, weekly holiday to the house of your grandfather, or drive your car to the nearby town is all it takes.

Exploring your home, this may seem strange, but sometimes you may find inspiration in one home decorations, or by browsing an album of old pictures of your family.

Creative minds often inspired by music, if you are like me tire of the same playlist, which you listening every day? , then you have to do something about it.

Look online to find peoples favorite playlists in youtube for example, to find artists and songs did not hear it before. There are no limits to what you'll find.

Make a list of absurd ideas; As much as that idea sounds weird, but this is a benefit many people. I maked a list of spupid ideas just for fun. And these ridiculous ideas ran some good ideas right. Try it, you might surprise you.

Explore YouTube, it gives you many ways to see things. Enjoy music, short films, new friends, a wonderful educational films help sometimes be stuck in trouble.

Opportunities is endless. YouTube also has unlimited amounts of clips may laugh or maybe even cry. Mark your mind open and explored the world through the giant window.

03

Sigmund Freud and other later psychologists located inspiration in the inner psyche of the artist. The artist's inspiration came out of unresolved psychological conflict or childhood trauma. Further, inspiration could come directly from the subconscious. Like the Romantic genius theory and the revived notion of "poetic phrenzy," Freud saw artists as fundamentally special, and fundamentally wounded. Because Freud situated inspiration in the subconscious mind, Surrealist artists sought out this form of inspiration by turning to dream diaries and automatic writing, the use of Ouija boards and found poetry to try to tap into what they saw as the true source of art. Carl Gustav Jung's theory of inspiration reiterated the other side of the Romantic notion of inspiration indirectly by suggesting that an artist is one who was attuned to something impersonal, something outside of the individual experience: racial memory. wikipedia

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Developed a new hobby; hobbys help to get Relax, which is very important for creative minds. Your mind can not work in the most efficient skills for 24 hours a day, 7 days a week forever. Many creative people have hobbies are relevant to their work, such as X and graphic design and programming, my advice to find a new hobby a little different. It can also be creative, but in a different domain. like traditional drawing or guitar.

A new hobby may help you to see things from a different perspective, perhaps also you find many new ideas for projects currently you working on.

Read biographies; Reading about other people and their suffering and their chances and how they were able to solve problems and do great things is very inspiring. It is very unremunerated learn from the success of others and their ideas.

If you are experiencing a period of vibrant creative ideas, it can be the perfect opportunity to take a break and play with some of the new programs that you always want to learn, i remember myself when I started design, i used sofware called Photoimpact, and did not want to change it with any other program because I believe he's better than Photoshop, but at some point I found myself tied to this program and i did not evolve so much, so I decided to change to Photoshop and then I regretted very much because I did not do this for a while.

Changing the decor; If you feel like you're stuck in the same old things you should consider doing something about it. Re-decorating your desk, get another chair for the office, suspend some new images, and moving the office to another interface. And you will be surprised of what you can increase your creativity. Change the curtains, as well as an aquarium or repainting the walls. Use your creativity to create a new workspace.

Stay away from the computer for one day at least, it helps to have some creative energy, the meeting with friends and go out to the wilderness, you can write your thoughts in a notebook during this period but never used computer.

Do something different; Do something completely out of character. If you hate rap music, try listening to it. I go to visit a museum or some of the local attractions in your area. Gather some friends and go to fishing, and wear a little better than usual, Mark dinner better than a habit, go out to lunch with someone you have not seen for a while.

Many times you can find inspiration in the least expected places.

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Talk with other creative peoples; Sharing your expertise with other creative peoples can be very valuable - in both directions. These peoples understand and may have faced tough days as well. Maybe they have some great ideas new for you or some of the value of views on how you work, where you can find inspiration. Interviewed in person if you can, or search in the forums. This can save you hours of frustration, you get new friends and more.

Visit the cafe and look at the people around you; Go to a cafe, ask for coffee and just sit there! Take a look at the people around you enjoy coffee and absorbed everything around you only. You may see the wonderful characteristics that can inspire you to get ideas for new things just by relaxing.

Read new books or old, different from the design field, or close to it, such as marketing and programming, reading about something new can make you think about things in new ways and see it from a different point of view.

Take pictures, it is not necessary to have expensive equipment, just by your phone you can take pictures of amazing places and inspirational moments.

Opinions and criticisms, you can publish your arts in the deferants web sites such as Behance, Deviantart, dribbble... and get the views of nnovator peoples from all over the world, personally I have accounts in most of creative web sites, this increases the chances of friction other people & get amazing ideas from, just you must learn how to avoid destructive criticism, from some weak souls, youtube channel is useful also if you have time, you can share your lessons or Speed Art for people to see how you work in the deferant programs, and possibly get new ideas except for the comments, it may be there is an easy ways to do something and you are still doing with the hard way, this provides a lot of time and effort.

04

05

Don’t Tell Me What To Do !

FINDING SOLUTIONS IN SILENCE

B

ut, all this descends to a dangerous level when someone begins to interfere in the work of the designer, and often this person is creative director, client, friend,,, in spelling the designer what to do, make a larger logo, I do not like this colors, Make thick text to be read, at this moment the designer switches off a part responsible for creativity in his brain, and only logical part stay working, and then begin a series of reactions from the designer; defense of his ideas, the attack on the intervenor, and finally he surrender & When creative people surrender and simply do what someone says to do, they turn into robots that can only do as instructed, And lose the desire to find new solutions to the customer and lose the responsibility of the final results of their work, and do not become enjoy what they are doing.

If you want the designer to think and innovate, give him the leadership of the project, do not give him instructions, well, how do you avoid falling into this position?

You must comment, commented a lot and do not hesitate, and tell what’s working and what’s not? What feels good and what’s uncomfortable? And what is written in brief, and what is outside of the corporate identity, Part of a creative professional’s job is to ask the right questions and get the right responses. So, we should ask lots of questions to make sure we hear you right.

During my career, I made Logo for production company, I got up making more than 20 Logos for this company and each time they change their minds, and the strange thing is that everyone intervenes in, even friends and director family..., finally the director of this company draw Logo on the paper and he said to me, this is it! And the big problem is, that there are 5 secondary affiliated companies must think about making Logo for, and must be similar to the first, in addition to thinking about the brand identity.

This is something really tiring and frustrating, there are managers & directors of companies do not have a marketing plan, and they are still ignorant of the meaning of corporate identity, although we in 2017.

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06

How to

brainstorming Creative ideas 07

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Sometimes, you stuck in finding inspiration, or the idea of the project would like to start, and begin to look for a suitable angle, to see the idea properly, do not feel bad, your brain needs electric shock, to begin with ideas to flow, this happens to most creative designers as well Meet other creators and talk about the weird and crazy ideas, is one of the things that salutes ideas inside of you, meet and bring laptops & notebooks to jot down ideas and notes, These meetings, also make you catch up, by talking about Design News.

Choose the right time is also an important thing, most of us agree that the best time to open up ideas is early in the morning, The beginning of the week, after a rest at the weekend is also suitable, This is not necessarily the base should work out, but it's better to exploit this for times to find an idea, do better than doing something else.

Try to find inspiration elsewhere, outside the type design that are working on. It's good to be aware of what is happening in the field of graphic design, but other areas of knowledge that allows you to expand your ideas more and more, for example, if you have a project to design magazine cover, do not start searching for inspiration by watching others magazines covers, in order to be an original idea, start looking in your mind before searching in Google.

Disclose everything, everyone wants to develop ideas for a particular project, he has to know everything about it, and what I mean as Graphic Designer is, the brief provided by the client, it must be detailed and be full transparency between the designer and the customer, or the mediator in the case of a Director technician, there could be important information in the creative process, the client is unaware of its importance, so you should ask a lot of questions, to detect everything.

If there is a team leader, and team work, meetings could be organized, where the leader is talking about the projects and ideas, and the team writes individually, this allows more time for each one to think of their ideas. The presence of people in a small team, away from distraction and public opinion, allows the creation of an exclusive and original ideas, so these meetings are very important. Only must choose the right time, when the pressure at workk is a low, and not at its peak Back to the basics, such as using brushes to paint, instead of a digital pen and tablet, it gives you a new feeling, and look from another angle more realistic.

Be honest, if your friend came to you with genius idea, you should encourage him to do it, especially if the idea was original, participation and sharing is to cool, and give you a good feeling.

Stefan Kendal Gordy, CEO of LaFreak Clothing Line & Party Rock Records

Teams default, become inevitable, in some environments, through the evolution of e-mail, and smart applications, but it becomes a problem for some when this team needs new ideas, thoughts move back and forth, through the communication tools, which makes archiving difficult, for your reference while we need.

One of the clients of wrike.com, use this web site to exchange ideas and music, and clothing ideas, of his multiple companies, he created ideas folder, where it can be recorded and shared with the team, in this way, are archived all the ideas in one central location and can be referenced easily. There are many other online collaboration tools and exercises out there that can help you capture ideas as they surface, Where it can be resorted to, to capture ideas that may help you in your project.

Rapid perception, sometimes narrow time help generate ideas quickly, you can try this out by doing a virtual project with your team, set a time period of five minutes to an hour at the most, depending on the complexity of the project, and do an experience to get solutions and ideas for this project.

Should not worry about filtering your ideas at every time, sometimes you need to brainstorm with your team to get ideas that can be customizable to meet the needs of the team and project.

Brainstorming circle, This technique helps a lot, if there are members in the team, remain silent during the regular meetings, this technique is based on giving the role of each individual to talk about ideas, it is important to evaluate all the ideas in order to give an opportunity for all, if one is reshaping the idea of someone else, for team captain, that says to him, for example - a good idea, but try and find more ideas, we will come back to you at the end - this allows him more time, to make a greater effort to find a new idea, rather than rewriting the idea of his friend.

Ask questions, before the start of the project, technique, based on asking questions about the project, questions beginning with who, what, where, when and why? This method is good for teams who tend to overlook some of the aspects of the project and ends with a rush to get things done in the last minute.

Him ideas, this technique is based on the principle of contributing individually, so that users are not affected by the ideas of each other, where they are sharing a particular topic with everyone in the room, and then enter only two peoples for discussion on the subject, after a certain time third person enter in the discussion, And then the fourth and fifth even enter everyone.

This helps to encourage shy people in the group to share their ideas without feeling i ntimidated.

This strategy is very effective to stimulate brainstorming, and are very successful in groups of between five and fifteen people, Once the group gets larger however, it takes much longer and may become unwieldy.

In addition to all this, try to identify the main goals from the very beginning, which is trying to search for him and the thing you want to find a solution for it, When doing meetings, try to give each one a chance and avoid the dominance of a particular person on the discussion.

Try to focus on quality, not on quantity at the beginning, do one project and focus on it, to bring in new clients.

Read this : https://www.wrike.com/customers/redfoo

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08

BOSS WHAT DO YOU WANT ?

Employers, all of whom agree to provide some skills in graphic designer, it is true that it is important to possess a killer portfolio, But that's not all he wants employers to you, Knowing little about programming, and marketing, for example, something important to add to your resume, if you want to make yourself the most desirable candidate for an upcoming project or new job opportunity? This is what employers want to see.

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Let's start with the programs, which it is advisable to know the graphic designer, First, the basic software, and is well-known, Adobe Creative Cloud (Photoshop, Illustrator, InDesign, etc.) In real if you do not have mastered these programs you can not call yourself a graphic designer.

Work on some content management platforms like WordPress, Drupal and Some knowledge of programming languages, like (CSS, HTML, or JavaScript). Animation programs, and video, you should know some of them, such as Adobe after effect & flash animation. In addition to office software, Office PowerPoint, Word, and Excel.

Non-Software Skills Employers Want to See in the graphic designer; In addition to skills in software, Employers want to see some of the other skills in your resume, in order to increase the likelihood of your employment in the company, Attention to detail, making sure of them, so as not to fall in typos, they are the number one enemy for you, on the one hand appear on that you are not efficient, and cost the company financial losses when re-correct and print again, In addition to dissatisfaction and anger of clients because of the delays.

Creativity, it is important to possess creative skills, even your ideas stay fresh. Running time, it does not matter the number of projects you are working on, it is important that your business is going to allow the extradition on time.

You must be familiar with, typo marketing techniques, I mean, prices, and how to make deals with the printing presses to obtain pricing and good quality for printing.

In addition to some other skills, such as drawing and making infographics, icons & Typography.

Keep in mind also that, employers care about the culture skills too, employers want to know if your talent have been exploited in other companies, and is been so successful, and how was your past with a company that you have worked before.

It is important to continue to refine and add skills, it is very important to stay connected and permanent learning if you're working in a digital field such as graphic design, because we are in the era of speed, everything passes quickly and remain stagnant for a short period of time cause you backward and you can not catching up easily. There are several ways to learn in this field, and to stay ahead of the curve, always tried to try new things and to keep learning about your career field.

Don’t forget your resume and portfolio are living, breathing documents, so always be updating them. It’s important to keep growing, and if you’ve learned a new skill, show it off.

THE TOP CREATIVE JOBS IN 2017 Email designer — $57,250–$78,750 Front-end web developer (1 to 3 years of experience) — $56,500–$80,500 Graphic designer (5+ years of experience) — $67,500–$93,000 Interaction designer (1 to 5 years of experience) — $60,750–$90,750 Mobile designer — $80,000–$121,500 Multimedia designer — $63,500–$92,750 User experience (UX) designer (3 to 5 years of experience) — $75,750–$103,000 Video producer — $69,250–$102,250 Visual designer — $66,000–$99,250 Web designer (5+ years of experience) — $83,250–$118,000

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10

WE Must Say

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N

o one likes to cut ties with the people, but in the case of a person who wishes to cut the relationship with him, makes your life a living hell, In case you're a graphic designer, Is it possible to cut off your relationship with the client?

Yes it can, and sometimes in some cases is a new opportunity for both of you to begin a new experience with a different person, Breaking up doesn’t always mean something has gone wrong, It is possible that the reason is, that the customer has grown and become more demanding, or vice versa your company grew up, and you want new customers that bring you more business to move to the next level. When the client grows, and it becomes a requirement, and you & your team can not to meet all their needs, in which case it may mean it's time to change the customer, before problems began to occur. Customer service beyond the working hours of the most important factors in this regard, Also, if your company shifted focus to a particular specialty, then, it should be seen in the list of your customers as well, For example, if you decide to focus on Web Design, you can terminate the relationship with customers who you're working with them in the printing services, A lot of work to the point where you have to hire someone in-house.

If, cut the relationship with the customer is inevitable, if things are going to go wrong, before doing this' must review some things so as not to make the mistake of client loss, , Things that force you to change the client as well, do not match your way with customer expectations, meaning that work with a particular customer does not connect you to your goals.

The client does not pay enough money, for the conduct of your budget, this is a foregone conclusion, even if the customer is justified. Trade is trade, There is no room for debate on this.

If there is a lack of communication between the client and you, that's wasted a lot of time and you do not want, of course.

A client who does not see the value in investing in marketing and branding materials, should terminate the contract with him also.

You and your team make effort to do the best possible for the customer, and you are proud of the final result of what you've done, then the customer comes and starts to make fun of your business, and he micromanaged your efforts and your creativity, the customer does not respect you, you must cut off the relationship with him, and sometimes there are keep up and screaming over the phone or when you meet you directly, do not hesitate to get rid of it immediately.

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Eggs have no business dancing with stones.

Italien Proverb.

12

How TO Attract Your Own Clients

What if, stayed away from work in the agencies, and were freed to work with your clients, and start your small business, It will be good.

Right ?

Most graphic designers when they finish the study they looking for work, through advertising agencies, and communication boxes, This is very logical, through of my knowledge, the years spent by the designer in the study and graduation, will allow you to fill in your mind techniques and how to deal with different programs, and printing techniques and some of the practical work, and a lot of theoretical, But there are some things that will not deal with it at school, like the real deal with customers, marketing, and how to get raw materials at competitive prices. This resort everyone to work in agencies, first to get experience, and secondly to avoid making mistakes that could cost them the loss of their careers.

Well, does this mean that the designer must stay to work for agencies throughout his life? Of course no !

If the work in the agencies is inevitable, here's some ways to escape its grip; Work short-term contracts, in different agencies in your city , at the start that's what you needs to be done, work in a multi-agency allows you to meet a very wide range of customers, and forming relationships with them, this is not a process to steal customers from agencies, but only to give an opportunity for yourself In the latter, this trade, & Stay there for the better.

During this period, you should allow yourself to work in freelance, Work on small projects, through the extra scope of work times, in order to earn the confidence of customers,they may be your permanent clients in the future, Start also create relationships with those in your specialty, & your professional level at the same time, these are often co-workers and who have the same ambitions, this is to form a work team, creating your own business needs a team, you can not work alone, At this stage, you can share ideas, talk about how to form a team and work plan, and the division of tasks...

During the year of freelancing, sometimes you help each other out or brainstorm ideas together for our projects. It will not be long time until you realize that you made a great team. ans you must join forces to create a company, pitch new work together, collaborate on projects together and combine our portfolios. You will be your biggest step.

When creating your own agency, small businesses will start, in the ways of your door, and here i will return you to the point where you were working in the other agencies, and the customers who you are dealing with them, you may follow you, if they found that your job well done, creative and unique. You immediately gain more respect, more trust and more attention from small businesses. They feel more trusting of your abilities and that you’re not going anywhere.

13

At this stage, comes the role of identity-making and search for your status in the labor market, Like any freelance graphic designer, or working full-time at the agency, we focus on the completion of our work well, but when it comes to create your own business, you should start as a businessman before to be a graphic designer.

Your website, is the best way to promote yourself, and to attract more customers, regardless of your goals, there are tons of freelancers and agencies out there all doing the same exact thing as you, So what makes you different from them?

You know the type of clients, and industries that would like to work with them, so you can make more targeted business strategy, and knowing that the corner should look through them to get new customers, according to your strategy. finding your status, it helps you build your name very quickly.

Through our experiences, we like to do things like creating visual identities, marketing, designing websites, printed collateral, and even packaging. And we have learned that this is the best way to put our hands on all that stuff is to start at the beginning. And we chose to focus on building brand identities, startups, which is trying to remake its identity, from the beginning to the end, we only show that type of work in our portfolio and we speak to that throughout our website to attract those types of clients and projects.

Well, now look at Your portfolio ! Is it the kind of work you want to be getting? Does it relate to the type of clients you hope to attract? You show your business that will bring you targeted clients, What people see is what they want.

For example, a client owns a small business and is in the process of search for a designer, looking at Google, and your site is shown with the search results. The client enters your site and start browsing your old work, If all they see is big brands you did at your old job, he might not be able to picture what you would do for him or he might think that he is not ‘big enough’ to work with you. For this, you put a lot of work for small companies and a few large companies, to highlight your business and get customers from different grades, or as you wish.

Now, you have obtained a list of customers, and the companies that work with them according to your strategy, you should maintain them and make attention to the maximum extent. Treatment, place your own way to respond to emails, Be friendly. Be positive. Make jokes ... Be responsive. Never wait more than 24 hours to respond to an email.

If you treated them well, and you kept them in your eyes all the time, and kept on schedule, deliver projects, then you’re golden. That will lead to more projects with them, and they’ll tell everyone they know about you.

In addition to this, there is time tracking, estimates, invoicing and managing your finances, The use of certain applications, and Web sites to communicate is very important, like, Dropbox or mediafire to send files, & social media apps to communicate. If you applied all of this, in addition to other wonderful ideas, & I am sure that most graphic designers, they have innovative ideas not only on the side of the design, but in all cheesed off, because they have creative minds, and open to all that is new and strange somewhat, allowing them an opportunities to create successful companies.

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If you want, spoiling a chance to get a joB ?

DO THIS !

If you will be interviewed job soon, you should well prepare for this. Most people do not appreciate the importance of this day, which could change the course of their lives fully, and may corrupt the opportunity of a lifetime, with a stupid and fatal mistake.

Mobile phone, you must put it in silent mode, before entering the building, to give the person who will be offset, full attention.

Come late in deadline, you should be planned to get to the interview, because the late arrival for the director could mean you will not wear out attention to this date, or may have a specific timetable to be followed.

Attendance empty hands, is not a good idea you need to print copies of your resume, and Bring your laptop or tablet, with some of your projects, to be submitted to the Director upon request or need, and put a copy of your portfolio in PDF, For easy access without the need for Internet.

Should think about what you will wear, because you go wearing athletic pants, it may mean that you do not respect the rules of the

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company, and especially This is your first day, in which you will meet the director.

You complain about your previous job, to start cursing, the old boss or creative director, former co-workers, or even the clients, it is doubtful, in you are capable of coping in the company, and the extent of your interaction with co-workers and customers.

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You remember, the time you were little and your imagination was overflowing? Unfortunately, things have changed.

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ears are certainly the biggest barriers to creativity, and there are different forms. Fear of white paper, fear of judgment, fear of not pleasing, etc. But unfortunately, creativity and fear are strangely linked and are difficult to dissociate. One seeks to be creative rather than killing those fears. This is how we should think: kill creative fear.

The first fear is the fear of not being creative, People who have this fear think that they are not creative people. They are convinced that they are not part of the group they would like to join: creative people. They generally see themselves as too rational to pretend to be creative and persuade themselves by saying, "I do not have the creative mind."

These people do not see how creative they are on a daily basis. Indeed, creativity is an extremely vague word. We are not talking about creativity in the sense of "taking a sheet and starting to draw something". One can be creative in its daily life, dressing, styling or cooking. For example, to have a creative action can be summarized to create shorts with an old jeans that one no longer puts. It may seem insignificant but it is a creative action, and you must be proud of your little creation.

In this case, the most important thing is not to try to be creative, but to try to regain the trust you had when you were a child. Begin by reviewing your definition of creativity. Look around for the difficulties you face on a daily basis and look above all how creative you are to overcome them: how do you replace a missing ingredient for your dish? How do you repair your computer that is starting to bug?

How do you organize your shopping?

You are certainly not the next Pablo Picasso, but all these little actions make you a creative person, be sure. Learn to take them up and you will see that you are among the creative people.

There is also, The fear of missing. In Algeria in particular, you get a lot of criticism when you fail something. From a very young age one gets caught on the fingers when one is wrong, and in any situation. As time went by, we began to be afraid to miss and we do not even try because of this fear. Yes, we have a lot of pressure on failure: fail these exams and we will never have a job. Fail in his job and lose his lifestyle.

Yet failure is an integral part of our lives. The biggest in this world fail every day, but that's how they learn. They have developed an ability to cooperate with failure and to understand that to learn, one must fail. You will learn to fail.

Find a way to try new things and do not think about failure. These means, you will call them "experiments" and you will not think in any way of the consequences of the failure of these actions. Keep the result for yourself, do not think of others. You will test new things and above all, learn. This is also called curiosity. You see, everything is bound.

Know that great mistakes have made it possible to invent things so mundane today. For example chips were invented by a cook who lost his cool when a customer found his potatoes not thin enough. He cut them so thin and fried them so strong that he got the first crisps.

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The post-it was invented by a researcher of the 3M company who could not create a glue powerful enough. The one he had created was tied only to small objects, was easily detachable and left no trace.

Do not be afraid of the unknown, creativity is not something finished. Generally, when you start creating something, the result is never what you expected when you started. To take an example known to all, Facebook resembled the base more to a Tinder for academic than to the social network that we know today. Ideas form and deform as they go along.

To make your creativity and your project travel, do not give too much importance to the basic idea, let your imagination do the rest. It's complicated to put in place, especially today when our lives are paced at Google Calendar and social networks.

Learn to do things without a plan. Start walking in a new city without a plan, start writing about a subject that is close to your heart, just for you. Get out of your comfort zone. If you wait to get the right idea to start, you will never start. The best idea is to start.

Take action.

The fear of being irrational and illogical is normal! But it is important to create logical connections between what we think and our world, we must not forget the creative side of our brain.

"Logic will take you from point A to point B. Imagination will take you everywhere. "Said Albert Einstein. Do not try to create and analyze at the same time. Start by first using your creative mind to generate a huge number of ideas. Then use your logical mind to sort them.

Fear of being judged by the others, we have all experienced a time when we have been judged for what we are or for what we have done. And it's never very nice.

As a result, the only solution that has been found in this situation is to ensure that nothing is done that can be judged. But in doing this, we do not evolve, we remain small, we do not express our personality. The potential of each one is out of breath because of these fears.

And the most terrible thing is that it's usually you, your worst enemy. Yes, one is generally harder towards oneself than the others are. By criticizing ourselves, we try to protect ourselves from the judgment of others. But the problem with doing this is that we do not take risks anymore and we do not try new things.

Like the fear of being irrational and illogical, let your creativity go where it should go, without thinking of anything else. Do not bridle, you will change your work later.

And most importantly, when you evaluate your work, pay attention to the language you use. Stop saying "it's shit", try to find out why it does not suit you and make the changes it takes to make it acceptable.

The fear of being revealed, of being vulnerable, Creativity can be something very personal and can make you feel vulnerable if you show it to others. The more you worked on something, the more you moved away from your comfort zone and the harder it became to accept the criticism of others.

The post-it was invented by a researcher of the 3M company who could not create a glue powerful enough. The one he had created was tied only to small objects, was easily detachable and left no trace.

The more your work counts for you, the more vulnerable you will be to the criticisms of others. Rather than be afraid of this vulnerability, try instead to think about why this project matters to you. Be proud of what you are doing and use it to keep moving.

The fear of being rejected, the human being is a social creature that needs others to live.

Loneliness can cause both mental and physical problems, such as drastically shortening our life expectancy. So it is logical that we do not want to be rejected. Often, creative people are seen as outsiders, social norms. For example, Van Gogh, in his lifetime, sold only one painting.

Galileo was forced to admit that he had lied when he claimed that the earth turned around the sun, and not the other way round.

We have a considerable advantage today compared to our ancestors: internet. It has made the world smaller and connections easier. When you are alone at home, you can still exchange and communicate. To overcome this fear, it is best to do so step by step. It is necessary to begin by creating for oneself, and then to enlarge the circle more and more.

Starting for example by a small group of people (3-4) who share the same interest. Once you have gained confidence in yourself, you will be able to broaden this circle more and more.

The fear of not making money, the image of the misunderstood artist who must "prostitute" to end the end of the month is only an urban legend (or almost). But behind this image lies something more serious: creativity leads us only to a difficult, dark and wealthless life.

Thus, our logical and rational mind takes over and we choose then a more conventional business as in business, law or medicine. A job that reassures. Security. Remember that the people you admire are people with a creative career. The directors, the advertisers, the designers and others got there because they made creative choices. Of course, there is a share of luck (and talent), because not all directors or painters are millionaires. But try to combine creativity and work that pays, especially when you manage. A director will not necessarily make the next blockbuster but can create movies for small brands.

The fear of getting started, starting and certainly the hardest thing, for anything in our life. The anticipation of events to overcome usually slows many people to get started. The fear of the blank page is a known phenomenon, but it is not exclusive to the profession of writer. As we have seen above, the main thing is to start. But only the action to start, not necessarily the beginning. That is, you can start your project, your book, your article, your painting, your score in the middle. The goal is simply to start putting words on what you want to do, even if it makes no sense.

The mere fact of doing the beginning action will unlock little by little these fears that prevents you from starting your project. Keep in mind that you will always be able to change and return to your choices later.

FINDING SOLUTIONS IN SILENCE

Do, graphic designer need to learn

Marketing?

The question is, does a graphic designer needs a good knowledge of marketing? The answer: Absolutely .. you may not need to learn the planning and management of complex advertising campaigns. But learning the basics of marketing is very necessary.

You might think that building a great product is the biggest challenge for any business. This is true in part: It's very difficult to be mastered, put a good concept for a product, but it is harder to formulate the application itself and the process of dealing with the launch and support of this product issues.

The real fundamental challenge for any entrepreneur is to achieve sales. Cash flow, is the oxygen of commercial projects. It does not matter if the product is spectacular The project will die if no one buy it.

The majority of designers, especially those who work under the team, in the company, they do not have a clue about marketing.

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Does the idea of selling something, make you anxious and scared?

So, you might think that marketing is about some of the tricks. And that it requires a kind of characters that you do not own, where you're a creative personal introverts.

All of these concepts are common wrong. And the right marketing, like design and development, is a profession, its basis in making full compatibility and harmony between the buyer and the seller.

Through my experience in freelance, I learned some of the basics of marketing, and how to deal with different customers, Recently i obtained a certificate of digital marketing from Google, this type of marketing is very important too, I learned a lot from this certificate, can be obtained for free, it is in French. https://pourlespros.withgoogle.com

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HOW TO

PRESENT

YOUR DESIGNS TO YOUR CLIENTS

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At the time, the idea of a "complete graphic identity" applied almost exclusively to the major brands, those that benefited from large-scale marketing strategies and substantial budgets. The others managed to do so with a simple logo, which was sometimes found on letterhead or in the form of a stamp.

Today, even the smallest companies do not escape and they have to think about their image from the start of their project. The identity of brands must be consistent from one medium to the other, whether it be a website, social networks, packaging or promotional items. Not to mention the letterhead and business cards of course.

And it's you, the graphic designer, who will have to find a design to do all that. Yes, now you can start to panic.

If you want to present your business to your client ideally, you should follow some important steps, first, you need to illustrate your concept,if we take the new identity of

the Yerba Buena Center for the Arts of San Francisco as an example. At first glance, it is a simple polygon. But in reality, the form is modeled on the unique architecture of the center itself, also supposed to represent a double arrow echoing development. The concept behind this logo is a little less obvious than the previous one, which is why they added an interactive map that fulfills its function very well.

Explain your creative process, As many art lovers will tell you, knowing the story behind a work can really change the way you perceive it. The same applies to the visual identity of a trademark. DesignBridge has embarked on an impressive process to create the new Guinness logo. They went to the UK to spend time in one of the oldest harp factories, to become familiar with the instrument and capture its visual essence. They take great care to highlight this approach when they present the mark and add sketches produced during this trip.

Interbrand chose a simple but effective approach to present AT & T. They simply added a selection of photos to illustrate the creative process they followed. Thanks to this, we understand better the many repetitions by which they passed before arriving at the final result.

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Compare the old and the new, If a company hires you to achieve their very first brand identity, you start from scratch and can create as you see fit. But if you need to change an already existing identity, you will have to be more creative in producing a final result that is even better than the previous one.

Can you tell us where the Australian Design Center logo is made by Interbrand Australia?

The new design by Interbrand for AT & T is very close to the old one. The mission here was not to undertake a complete overhaul of the identity, but rather to make small changes to bring the original logo back to life. Thus, Interbrand chose to juxtapose the old and the new design and indicate the improvements made.

Bring attention to details, Logos based on simple typography require extreme attention to detail. Unfortunately, in such cases, ordinary mortals generally do not recognize the work of the graphic designer and think that the designer has done nothing but select a nice font. To show that this is not the case, do as Uber: draw attention to the work you have done using a grid, to set the differences in deviations, widths and heights that make Of your design a success.

It is the third from the left, consisting of three simple rectangles crowned with a triangle.

The genius of this design lies in its versatility: the logo can be "deployed" to add other graphic and textual elements, or on the contrary to "retract" to fit in smaller spaces, such as smartphone screens for example. If the designer had only presented the first basic form to his client, it might not have been as successful. It is by realizing its versatility that one understands the concept.

Prove its adaptability, Admittedly, adaptability may seem rather close to the versatility that was mentioned just before. But it is not quite the same thing. A flexible logo is a logo that has the ability to change shape to fit different media. An adaptable logo is a logo that does not change shape, but that, used in different environments, maintains its integrity.

Explain the choice of colors, The choice of colors is one of the most difficult aspects of the designer's work. It is also one of the most important aspects to create a real brand identity. There are dozens of studies on the psychology of colors (more or less reliable), but in the end, it is mainly a matter of good taste. The difficulty is then to explain your choices to customers. Drop the Pantone samples and give concrete examples.

Uber has taken a more original approach: the color palette and the design change according to the country in which the user is located.

Given that we can only see the colors of our country, they did well to make this small model to build the concept concretely. Each of these collages corresponds to a city, to which corresponds a design or a landscape.

Next, we added the colors chosen to evoke these attributes.

Show the versatility, You recognize this hex?

This is the outline of the logo created by Manuel for the Yerba Buena Center for Arts which we have already mentioned. This image is a mock-up made to show how the logo could be adapted to suit the different forms of advertising of the center. The versatility of a logo is a major asset these days in branding.

You have everything to gain by showing that your design can be used in a variety of ways to meet complex needs.

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Present packagings in context, packagings are particularly difficult to highlight because you have to account for a three-dimensional object by using only two. Of course, make a presentation of your flat model. But also think about giving an idea of the final rendering.

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In this very interesting intervention, designer Chris Do tries to answer, with his public, the question: "How much does a logo cost? ". It is a question that is also asked regularly and to which I answer more or less in the same way. The stages of his reflection in turn address the fact that some logos are worth more for certain companies, the fact that it is necessary to invoice the client, not the work but also the way to quantify his work with a client. Because yes, if we are good and we have studied enormously or if we have exercised a lot, we will go much faster in our work. So if we follow the reflection of compensation on time, it would mean that the better we are, the less money we earn?

That does not hold and Chris Do explains why.

The Format

Vertical or horizontal? It does not matter. The horizontal business card allows you to organize your information on the right and left parts of it, while the vertical business card requires you to place the information one below the other.

The most common format is the standard size of a bank card, 8.5 cm x 5.4 cm. Practical because it allows to fit into any wallet! The +: without distorting the standard format (and its advantages), it is possible to choose corners rounded on 1, 2 or 4 sides.

The double card format is printed on both sides and therefore allows to communicate on a double surface. Beware, however, of devoting one side to the essential information for your business card to be effective.

More personal, business cards in square format (either dimensions 70 x 70 mm or 55 x 55 mm) are more worked. They are often the subject of a specific graphic design and a harmonious organization of their content.

The Paper

What? Specify the activity of your company and your function. If possible, describe your "Unique Selling Proposal", that is, how your business is different from others.

How? Fill in your contact information to reach your business and your contact information.

To avoid : - Your business card is not an advertising insert, go to the basics.

- The term "manager" is not a function, rather use commercial director, general manager ...

- Put your photo on the business card, unless you are an artist and your face is your product.

Design The design also reveals the identity of your company. So that your customers recognize you, it is essential to use the same graphic for all your commercial documents. This graphic chart is represented by a set of color codes, readable fonts and a layout.

Thus, the colors to use depend on your logo. We strongly recommend that you choose a color that reflects your field of activity. As for example, green for ecology. To do this, do not hesitate to refer to our graphic on the meaning of the colors. There is no need to use a rainbow of colors and too many different fonts at the risk of having the opposite result of the desired one.

Finishes

The paper you choose for your business card is of capital importance as it conveys the image of the business. For a pleasant feel and good grip, choose a coated paper (glossy or matt) with a thickness of 300gr minimum. For a more institutional activity like that of lawyer, physiotherapist, notary ... your choice can be oriented towards a textured paper.

To differentiate yourself from your competitors, you can choose different finishes such as a matt or glossy coating or a selective varnish. Think, however, that with a finish on your business card, you will not be able to write on it with the pen !

The matt or glossy coating is applied over the entire card, thus reinforcing its rigidity. It allows several renderings: - If it is dull, the general rendering will be softer, ideal for activities of well-being, health, nature ...

- If it is bright, the colors will be bright and bright.

The selective varnish will highlight some key elements of your business card, such as your logo. Depending on your activity, you can also afford some distinctive elements like silver or gold gilding, translucent PVC printing, etc.

To avoid : - Low-end papers or too fine papers.

- Bristol which is slippery to write.

- Printing and cutting "home".

The Contents Regarding the content of your business card, it is necessary to limit itself to the essential information. They must answer three main questions: Who? What? How? Who ? Enter the name of your company, your surname and first name.

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WHAT IS THE ROLE OF THE GRAPHIC DESIGNER? The graphic designer is above all a draftsman and an image designer.

He draws inspiration from visual codes and his in-depth knowledge of the image that comes from multiple manipulations and experiments. He is a creative master of graphic design and graphic design software.

Media can be very varied: from paper to digital and from publishing to audiovisual. Autonomous, he demonstrates initiative, creativity and a high level of expertise to provide a graphic solution adapted to the various problems exposed.

WHY WORK WITH A GRAPHIC DESIGNER? The designer is in the best position to determine and design a visual or video that will embody your brand and its values. Indeed, it has a graphic culture specific to the trade, which goes beyond the simple arrangement of tastes and colors. Like every professional, he daily keeps an eye on the trends of the moment and knows perfectly the characteristics of the perfect logo.

And since he has a step back on your situation, he is able to offer you the right balance between what you want and what you need. Moreover, the market is very strict. You risk losing your time and money breaking the layout rules and technical constraints that you do not have.

WHAT IS THE SECRET OF SUCCESSFUL COLLABORATION? When you decide to work with a graphic designer, everything results in the specifications that you will provide. Indeed, this document aims to clarify your need and allow the graphic designer to get a precise idea of your expectations and requirements. For a graphic designer, nothing is more difficult than working with a client who does not know what he wants, so do not hesitate to provide any details you deem useful.

For example, if you want to create a logo, explain what your industry is, what are the strengths of your structure, which graphic styles inspire you, what colors or shapes you thought of, and so on. A precise specification avoids many returns afterwards.

WHERE TO FIND THE IDEAL GRAPHIC DESIGNER? A good graphic designer is to be seen as a craftsman who makes "tailor-made", which realizes your projects according to your desires and your ideas. It is therefore much more interesting for you and for him to work in real collaboration.

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DOES THE GRAPHIC DESIGNER HAVE TO BE

POLYVALENT

?

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If there is one point of recurring disagreement in our trades, it is the question of whether a graphic designer must know how to create on all media (print or web) or integrate itself his design.

Already, let us agree on what is "multi-skills" So I'm going to talk about the versatility from a creative graphic designer's point of view. What print designer has never had a web request? Which webdesigner has never applied for integration? Etc. Let us analyze the pros and cons of knowing how to do everything, or at least of proposing everything.

The great interest of proposing web works, print, and integration is that we are sure to be able to respond to all requests. Obviously, there are always subjects that are better mastered than others, but many assume that the more services are offered, the better the overall demand will be met. This is a laudable point of view, quite justifiable but has its limits. Indeed, most of the time, being versatile means being average everywhere. Fortunately, this is not the case for everyone (I know DAs who ensure both print and web + inter), but in general, a creative will never have the same expertise as A developer whose job it is and who will master his subject, since in theory, the latter will always be on the watch, will be able to update himself on the new technologies and especially, will be able to understand them and apply them more quickly.

In general, I have often read that versatility is the opposite of expertise.

Indeed, expertise relies on the mastery of a particular subject, whereas versatility is the knowledge of several related subjects. Between knowledge and mastery there is an enormous gulf, for it is evident that one can not be master of everything.

However, it is questionable whether expertise is really necessary and if lesser knowledge but on several subjects is not more relevant according to the projects.

Finally, it is a matter of choosing the right people for the right projects: a versatile graphic designer may suffice and call on several experts can sometimes be too much. Everything is a question of balance and good sense.

On the other hand, a graphic designer is a graphic designer. As such, and in my opinion, a creative should know how to work both for print and for the web. Of course, the constraints of the support are not the same, but they are easily assimilable. Our creative profession is knowing how to compose, to know typography, color, balance, turning white, and, in a global way, to be able to transmit a message, communicate visually and what, what The media.

I have a hard time imagining a graphic designer who would create a graphic chart without thinking about its Pantone / CMYK (for a webeux) or RGB / Hexa (for a printeux) variations. Our businesses are so interchangeable, customers require a presence on the canvas as well as in your magazines and we should be able to master all the communication media on which our creations will appear.

The professional is the one who knows where his limits are, when to delegate but also who knows what he does best and what he is good for.

This raises the question of integration. Should it be done by a developer? Is it necessary for the graphic designer to know how to integrate?

Should we divide the trades so as to ignore what his colleague is doing?

There are no easy answers. They vary according to the skills of each other. But in general, it is certain that in any trade, one must know a minimum how the one who precedes us or the one who succeeds us, in order to have a better understanding of the project as a whole. Indeed, in my opinion it is not necessary that the crea knows how to integrate its design into the pixel, but on the other hand, he must have tried, have HTML / CSS (minimal!) Notions to know the constraints that go ' Self-imposed at the time of integration. For example, designer for the web without knowing its typographical possibilities is an aberration.

Not knowing how to code a skinned form is another: if we know what is possible, we have already done half the way.

Therefore, knowing how to delegate means focusing on what you can do best, and mastering your subject. Spend more time doing what you love and why you are good, without restricting yourself (what crea-who-made-of-the-body did not already say "I will not know Code, I will drop. ").

Also, the integrator must know how to communicate with his designer before taking liberties with his model. Obviously, on large projects, the graphic designer may have left some inconsistencies or even fuzzy, and the integrator will know how to highlight them and communicate to them so that they find a solution together. A strong and united team is important because it is not a matter of delegating, forgetting one's share of responsibility: you must also know how to work with your team and understand the cravings and constraints of each job. The design designer, integrator integrates but reassure us: an exchange based on trust is possible, and even indispensable.

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PREJUDICES Since my entry into the joyful world of graphic design, I have seen through the experiences and my various professional relationships that the prejudices on the graphic artists remain stuck to the skin like a bad tattoo in Comic Sans.

Indeed, we are not left behind regarding lists of clichĂŠs more or less true to our profession, which bloom here and there.

If there is one thing against which I am trying to fight, it is the generalities, and I must say that on a daily basis it is not easy, especially when you are in a profession where everything is so divided that you are, We are quickly cataloged.

You're an artist, you heard that often? The graphic designer is not an artist, he has an artistic sensibility, which is significantly different. So yes, most often, the graphic designer comes out of a school of applied arts or fine arts, with very advanced courses in art history. These courses help to forge an artistic culture, to understand the creative process and the different currents. They also allow us to study the codes and trends of the past in order to analyze those to come, and to propose relevant and meaningful creations to their clients.

What distinguishes the artist from the designer is the "why" of creation.

The graphic designer enters into a commercial process, once he has a brief, a communication objective and his work is part of a communication strategy that is not his own.

The artist uses his creations as a medium of expression, ideally without any commercial significance (at least until he sells himself). We often oppose this argument, that of the great painters who acted within the framework of orders. This is not an antinomy, because it is a bit like the graphic designer who responds to a demand in his job, and who, in his spare time, makes personal creations to indulge himself and perhaps free himself, A frame a bit too oppressive.

The graphic designer does not care about technique, in the idea of the graphic artist, there is the idea of the graphic designer who does not like to be shit and who does nothing but his head. This prejudice is still very anchored Among the professionals of the technique in direct contact with the designer (the printer or the integrator to name but a few). The graphic designer can not work with constraints and force those who pass after him to "do the chop job".

Except that not. Many graphic designers are really passionate about technique. The prints could spend hours in a printing museum and dream of leaving with their fine cast-iron characters that they would proudly put on their Ikea shelf. Number of webeux are html / css because it is very frustrating to create the design of a site and not know how to integrate it.

is now a non-choice, a lack of risk-taking by a graphic designer little ambitious who yields to the facility. Indeed, the choice of a typography is entirely part of the profession of designer: each font or family of font makes sense and allows to support a message. Helvetica was created for the sole purpose of being functional, readable, balanced, "straight to the point".

The graphic designer works on mac, it's no shame to say what we work with, whether it's Mac or Windows, Photoshop or Gimp, that we create sites with Photoshop or Fireworks. Historically, the Mac has established itself as the best computer for graphic design and, over the years, the Mac has become "the computer of the graphic designer". Many PC-users designers have machines that are quite equivalent to Macs in terms of performance, often at a lower price. Everyone finds his account, far from me then the idea of troller on this subject. Also, I have often heard, from people who are not in the communication field: "But you have a Mac?" Oh yes, normal, you're a graphic designer. " No, we do not have a Mac because we are a graphic designer, just as we do not have a Hugo Boss because we are commercial or a BlackBerry because we are CEOs. We have a material because it corresponds to us and we chose it in relation to another. A graphic designer on a PC is not a sub-designer.

The graphic designer is free, the graphic artist loves his job, which allows him to earn a living, who let him wander in his creative delusions and for which hanging out on social networks is part of his daily watch.

Except at the end of 2 months to drag the same project, with his other back and forth that contradict each other, a project manager then a client who curb his creativity "because he would see that well", the graphic designer Rather want to become a seller of sandwiches as during all his years of study.

Remember: the designer is not an artist, he creates for the s o l e purpose of selling and, in a utopian world, h e only starts working when the down payment has been paid I often hear that the job of graphic designer is a profession of wankers and hipsters. Unfortunately, the reality is different and we do not all walk with a Moleskine, a MacBook Pro and Rotrings, and in general, we do not count our hours and sleepless nights are commonplace in our business.

Obviously, there are always those who do not care or give up because they prefer to keep all the fun and get rid of the constraints. But for the most part, creativity is born of coercion, and it is by knowing its tools and its material that we can do a good job.

The graphic designer is head in the air! it happens, yes. The graphic artist is head in the air, bordeaux, badly organized. He could not manage a schedule and it would always be because of him that the deadlines are not respected. Hmm. Talk to freelance graphic designers who have to deal with prospecting, creation, their clients and accountants, or the graphic designers who are informed 2 hours before the deadline of a brief that is in the cartons of the project manager since 2 weeks. Not to mention the fact that it is a real intellectual gymnastics to know how to juggle various projects on demand, sometimes a website for a culinary workshop, then a brochure for a salesman of windows by way of a flash banner, all for this Evening please.

The problem of the graphic designer is that he is at the end of the chain and he picks up the broken pots ... but since a graphic designer is a bit maso, he knows when he signs, Do not complain too much.

Well, sometimes he forgets stuff, but that's because he already has full brain then he has the right.

The graphic designer loves Helvetica, unfortunately over-used, the Helvetica is a bit like "make by default" for designers in bad inspiration.

It is a beautiful typography, well designed, as there are 100 others.

She imposes it, for on it hangs a kind of impenetrable aura. "Everything looks better with Helvetica". Except that by its intensive use,Helvitica

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Establishing a quote is a critical step in entering into a contract.

It's important for the customer than for the graphic designer. It provides a precise framework for the performance and ensures that each party is protected.

The estimate helps the graphic designer to list all the stages of the project in order to evaluate the cost as well as possible and allows the client to be reassured about the professionalism of the service provider.

So how do we develop it as well as possible, not to mention the most important mentions?

Required information, first of all, whatever the proposed service, the estimate must contain mandatory information: The mention "Quotation".

The name of the graphic designer and the address of his company The Serie.

Customer details (name, first name, address).

The validity date of the quotation The rate of VAT and the amounts HT and TTC. Furthermore, it is recommended that the graphic designer also add his / her email address and telephone number so that the customer can easily contact him or her in case of questions or remarks.

The stages of realization of the project. Among the compulsory mentions, a quotation of graphic designer must include the title of each service carried out. You must be as specific as possible and write one line per mission: creation of logo, modernization of graphic charter, creation of a Facebook cover, design of a cover page, layout of a brochure, etc.

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Avoid specifying a general package! This allows you to better calculate the time required to carry out the client's work and therefore to accurately evaluate the tariff.

Do not hesitate to write a brief description for each mission, to detail what you will provide exactly.

The number of hours per step and the hourly cost. Generally, the billing of the service is done in hours. Simpler to calculate your remuneration, but it also justifies the rate with the customer.

Indicate the number of hours required beside each assignment and the hourly cost. The software you choose to write the quote will do the total calculation.

client for the first time and the mission is long enough, it is advisable to ask for a deposit of at least 30%.

In all cases, it will be necessary to specify it on your estimate, as well as the period of payment of the invoice corresponding to the total delivery of the project.

Be aware that the signed quote has a contract value.

The more detailed it is, the more it will protect you against bad payers, but also the bad faith of some customers.

In addition, this allows the project proponent to judge your professionalism and also to verify that you have understood the scope of your missions.

The time limit for completion!

Among the mentions to envisage on your quotation of graphic designer, think to indicate a delivery time.

You can either do it by document, if you have to perform several tasks, or give a deadline for the global order.

This then allows you to plan your actions, but also to avoid that the customer calls you every 5 minutes to know where you are.

A little advice: always plan a few more days in case of unexpected!

Better to make the project ahead, than delay.

Terms of payment are very important you must always specify the means of payment accepted.

This makes it possible to be clear with the customer from the beginning and he will have no excuse to drag the settlement of the bill.

Think of the down payment as well! If you are working with this

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Your design is finally ready. It breaks the screen, is really nice and you can not wait to see it lying on paper. However, will it go out as well to printing? A few years ago (and not so long ago), there existed the "exe" position. It was the one that prepared all the files before printing, which managed the layouts and all the technical preparation of the files to be printed. Unfortunately, this post no longer exists, the designer being supposed to prepare the files before printing and see the prerequisites directly with the printer.

Spelling. Well, yeah !! Has anyone re-read what we have written? And when I say "reread", I do not want to talk about a diagonal replay, in a hurry. This is one of the things that I recommend you delegate to the customer.

Lost and technical margin. This is the number one error encountered on the files sent for printing. All the images, backgrounds, and elements that reach the limits of the document will be integrated into the lost background (2 mm all around the doc). This area of bleed is mandatory, knowing that the cutter will go through there to cut the document. And similarly, a technical margin is to be expected. It is a margin in which no important element (information, text, logo, etc.) should appear. It is an additional safety in case the cutter moves a few millimeters. All the printing works today demand to respect these 2 zones. Be careful, when saving the file as a PDF, do not check mark and losing background options, as these are usually already provided in the format requested for printing. The printers shoot their hair with these options of cutting strokes, lost bottoms, etc. . So if you want to make it easier for the printer, do not check anything.

I vectorized the typographies? Yes, I know, some graphic artists will be offended. I hear them already say to me "we do not vectorize a typography but we integrate the typographies to the design. But in all transparency, this methodology is not applicable in an online printer making amalgam. We recommend you to vectorize your fonts, so that the final rendering matches what you imagine, and that there is no automatic replacement of fonts, and that you end up with an "Arial" instead of 'An' Arimo’’ Am I able to set sizes and proportions directly on the screen? If this is not the case, it is recommended that you print a layout on your desktop printer. If it is a complex document such as a folder or a flap folder, the printing of a mock-up is almost mandatory unless you control the subject perfectly. Do not hesitate to use the templates made available to the client by the printer, they will avoid many nasty surprises.

Orientation of pages. It seems obvious, but one must be vigilant and think well of the organization of the pages of the document.

For a standard document reading, the top of the document will always be the top of the file sent (unless you want a particular and different reading). When you create a flyer you must send 2 files: the front and back, on which you will combine the different panes.

Do not be mistaken, if it is a 1-fold flyer, on the front, the cover of the flyer will be right of the fold line, and the back will be left. Make a small paper model to check that everything is in its place. And a mockup attached on the email to ensure.

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Cutting, selective varnish, serigraphy ...

Ultimately, for all finishes extra. If you do not know how it works, it is best to ask directly from your printer. Each printing house has its own manias and its way forward, according to its machines and its way of functioning.

Some will prefer that you send each file separately (the file indicating the form of cut & file to print), others you include everything in the same PDF. Here are the typical errors. Avoid them by reviewing all your projects before sending them to your printer. These are the most common mistakes, because if you really want to be fussy, there would be many other things to consider. And as you can imagine, it's not the same to make a flyer printed on one side only to make an art catalog. And although it sounds strange, the most common errors are found on the most basic documents.

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Everyone may not be an editor.

But we all have good reasons for wanting to put forward a book. This can be a white paper, a publication to accompany special events or a free ebook offered to prospects. In any case, if the content is important, the coverage is just as important. While presenting it will make your product even more attractive ... and so will you.

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book cover is a form of communication. In the same way as for a graphic chart, it is necessary to determine to whom and how you address yourself.

You will not use the same presentation if you want to give an impression of seriousness or if you prefer humorous tones.

Coverage is usually built after the content is written. It must be representative of the text, which will already give you good indications on the type of message you want to pass.

Everything is therefore prepared upstream, but it is necessary to keep a guideline under the penalty of destabilizing the readers.

If you intend to propose several works, even didactic ones, it may be interesting to take the time to establish a code that allows to connect them. This can be the way of writing the title or its positioning on the cover, which will always be identical.

You will create a collection effect that will contribute to your own identity.

Ideally, you should at least plan to use your logo at one place or the other of the cover.

Clarity above all! The title of the book, its subject, must be clearly visible ... and readable. Leave aside fonts that are too thin or difficult to read. Especially if it is a digital book: the cover must be displayed on screens of various sizes. It must therefore be pleasant to the eye and understandable even in small size.

In the same way, do a preview test in black and white to check that the cover remains legible and that the contrasts are apparent: many readers can not present the colors.

Photos or illustrations, the choice is open. Do it. And, above all, keep only one image. Overly charged coverage will be unpleasant to watch. Even the mosaics are more entertaining than truly impressive. A single drawing, or a single shot, will be more effective and more meaningful. And then, nothing prevents you from using the other visuals of your selection inside the book, to embellish the different chapters, for example.

You can, however, set up "moodboards" which give a guideline to guide you towards the final tone of your cover or to guide the graphic designer who will compose it.

Paper printing does not have the same imperatives as digital printing. In the first case, the file will have to be four-color (or CMYK) and the image density will be at least 300 dpi. It will also take into account the lost funds and the lines of cut, so as not to see its text truncated. For digital printing, RGB will be preferred and a density of 72 dpi will be sufficient. The presentation of an ebook offered or a booklet available in store will therefore not quite identical.

If the cover is important, do not forget the back cover, the back of the book, especially for paper printing. If the volume is thick, it will also be necessary to think of its slice.

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All colors are important. The chromatic prism is very wide and perceived differently according to people and cultures. Thus, a graphic artist will evoke many shades of blue and green (much more than you can imagine), while many Asian languages, like Vietnamese, do not even have different words for these two tints.

Each color conveys a different feeling and message. You have probably taken this notion into account when creating your logo, perhaps even instinctively. It's time to look a little closer at swatches and examine how a hue can influence a consumer.

Each color gives an imotion, The symbolism of the colors evolves according to the cultures. Black is not everywhere the color of mourning (it is white for the Chinese).

Red is thus a marker of energy, when green is, for its part, more soothing. In recent years, this tinge has become more and more associated with ecological reflections, in a reassuring spirit.

Many logos are monochromatic. For a simple reason: they are thus quicker to recognize.

The brain does not need to sort in several different hues, nor to re-translate the messages associated with it. That's why it's all the more important to choose the right shade. However, nothing can prevent you from playing on the range of colors, for advertisements or various messages, whether in print or web.

This can be an opportunity to reach new customers, to offer new products that are intended for a different audience ... There are plenty of opportunities to discard some new inks.

Other colors have also largely influenced the world of logos: blue transmits confidence above all, pink translates inventiveness and imagination, the orange is friendly and rather warm, the yellow is optimistic and effective ...

These are the messages transmitted by the colors. But it may be equally interesting to observe which types of buyers will be attracted by these colors: the pink has in vain express the inventiveness, it may not seduce lovers of customized motorcycles.

What color for which consumer? All human beings are different. It is always difficult to avoid conflict when one wants to predict their behavior.

Thus we know that black is rather well seen in the field of luxury. But have you noticed how often blue is used by financial specialty brands? This color, it should be remembered, inspires confidence ... and all the areas that need to reassure their customers have an interest in putting it forward. This tint, just like the green, reinforces customers who are attentive to their budget. They give them the impression that they get what they pay for.

For an ephemeral advertising, and to transmit a state of emergency, we often prefer the red (often used to signal balances, for example).

Orange, for its part, would be particularly effective for calls to action.

These colors speak a language that is mainly understood by impulsive consumers, Pink and pastel shades, even though they are more feminine in essence, induce more purchasing acts of calmer, even older customers, who appreciate to make their purchases in peace, taking their time.

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You have already noticed these little icons that invade our websites, as for example, one of the most widespread, this small magnifying glass () that replaces all the search buttons. The icons are more and more present, either on the web or on the printed visuals. Their popularity especially on the Internet is partly due to the growth of navigation on the mobile with the responsive design that seeks to purify pages as much as possible. Icons are a simple and effective way to attract users to the content of your site. You have decided to share it with your supporters, I will explain how to do it!

How do I use an icon?

The icons are the ideal solution to explain visually, quickly and in a minimum of space, an idea.

These icons allow for a faster understanding of the message, such as on the Internet where they can be navigated more quickly. Internet users have become accustomed to look for these icons to find their way, it is important to adapt to their new practices. Even if using icon can not completely replace the use of text, they will allow you to lighten your visuals. There are two types of icons on the web, navigation icons (with the famous hamburger menu, magnifying glass, or sharing arrows) but also the information icons that will visually detail a service. Today the icons can be integrated on all communication media: Business cards, Flyers, Websites...

How to obtain icons?

There are several ways to get icons for small projects. Printed materials can rely on free-of-charge icon banks such as Flaticon, which offers quick and easy access to the most common icons. For the needs focused, web, fonts of icons such as FontAwesome, have been developed in order to allow you to integrate icons on your Internet pages.

However, the golden rule in the use of icons is uniformity, if you need a multitude of icons, you need to look for consistency in style. To be sure to get an icon pack in your image, you have to turn to the custom.

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Customize icons For your larger projects, it is important to surround yourself with professionals capable of confronting their creativity skills with the trends of the moment. It is therefore advisable to go to a graphic designer to make a custom icon pack. These tailor-made icons will allow you to differentiate yourself thanks to pictograms that respect the spirit of your company with, for example, compliance with your graphic charter.

The tailor-made creations will be more powerful in the eyes of your target.

Icons are part of the elements that visitors will easily memorize, so they are very important. Most social networks have opted for their own icons, some have even become almost as strong as a logo, much like Facebook and its famous thumb.

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Before

everything

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As graphic designers. Most of our time is in front of the computer, and in the sitting position, for long periods. This is what causes us health damage, at the eye level due to the radiation caused by computer screens. The statistics say that Between 30% and 40% of screen users complain of visual fatigue: tingling eyes, dry or red eye, blurred vision, headaches.

According to some researchers, staying long sitting would be as harmful as smoking. Bad news, especially for us graphic designers.

At the level of our brains, Sitting for a long time, the blood circulation and the influx of oxygen to the brain slow down, which makes our thoughts less and less clear. Such a situation is not ideal if you have to constantly find new ideas. You will prefer your brainstorming sessions after a jog or a walk, as did Steve Jobs. Be sharp and do not hesitate to walk from time to time or disconnect completely.

A person who takes bad habits in terms of mobility will suffer more quickly from back problems. Your muscles relax, your stability is affected and you are struggling to keep your back as well as the rest of your body in a straight position. The solution is also to move, so that your vertebrae can be in motion.

You often tend to unconsciously overload the muscles of your shoulders as you keep them elevated and tense. Indeed, you often position yourself above your computer keyboard, which is far from the most natural position.

The neck and shoulders, the muscles of your shoulders will thank you if you vary your positions and adopt a better posture. You often tend to unconsciously overload the muscles of your shoulders as you keep them elevated and tense. Indeed, you often position yourself above your computer keyboard, which is far from the most natural position.

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a h t i w g f workin

o s t i f e n e The b

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. s i x i l b u P # om Publixis.c

W

always come to the right time to choose an agency in advertising, graphic design or communication to accompany you in the creation of promotional press tools in order to let you know more. In many cases, there are several options available to you: freelancers, agencies, online services, etc. The important thing is to be confident with the chosen team and that this team understands your needs and objectives.

Once a few achievements, it is possible to try to work with other teams to develop new projects.

Unless you are dissatisfied with the work done, why change? In fact, here are some reasons why it is rather beneficial to continue and develop your working relationship with the same agency.

Ensure the consistency of your image !

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Developing all your communication tools with the same agency helps to keep a coherence in your key messages, your visuals, and to ensure a guideline in the actions and the strategies implemented. Deploying a brand image on different media is a crucial step in marketing. The agency that helps you to implement these tools knows very well the foundations and the philosophy of your company or your organization. It will then clearly understand your needs and transpose them while respecting the brand image. As a customer, you avoid wasting time re-explaining your approach (your objectives, the tools put in place, etc.) during new projects. And in business ... time is money!

Save money and time, And since we're talking about money ... You worked for several months to deploy a promotional campaign on different platforms (print, web, etc.).

You have invested a lot of money in creating ads, web banners or other tools. Thus, over time and projects, the agency that accompanies you accumulates a large number of archives and graphic models that have all been developed according to your objectives and your image.

In this way, you gain in terms of creation time and speed of execution and understanding of mandates.

Developing a bond of trust and a human relationship !

In our society where performance and money economy are put forward, it is often forgotten that human relationships can also often make a big difference.

Each customer has his own personality, his tastes, his expectations. The team that will develop a personalized and unique relationship with you will be able to better serve you and understand your needs much more effectively. It will create a bond of trust.

Finally, working with an agency means working with a team that is complemented by knowledge and skills. It allows you, through a project that can appear simple, to offer you a 360-degree vision and consulting services. She can make you evolve, follow you from the beginning of this beautiful adventure that is the start of business !

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The Artistic Director In an agency, in any graphic or web design project, the graphic design team is led by a creative leader called the artistic director. The latter assumes a very important role within the organization for several reasons.

This trade, which is not exclusive to the graphic arts, affects several sectors, including advertising, publishing, the performing arts, video games, dance, fashion and others. In the field of communication, the artistic director ensures, among other things, that the visual identity of a company is respected through various tools (printed media, advertisements, posters, campaigns, etc.). He may also lead a team of photographers or videographers in the production of images used for a promotional campaign. In the context of a photo or video session he directs, he can intervene in the choice of clothes, sets, outdoor environments, music, etc.

He guides his team on the graphic guidelines to follow. Compliance and quality are two watchwords that he will make sure to respect. Often, the artistic director begins with the production of sketches to guide the graphic designers in the shapes to be composed. Then, it can define several elements: colors, typography, style (clean, splintered, conservative, modern, etc.), image selection, composition, key messages and hierarchy of information. It will thus ensure that the objectives of the customer are achieved in the final product.

All graphic and visual production must be approved by the artistic director before being presented to the client. It is also he who will defend the project before the client and develop the arguments. Despite the fact that he will often be perceived as the custodian of visual identities, such as an artist or an interpreter, he will sometimes allow himself to add to the projects some graphic or conceptual elements with his own signature. Thus, this creative orchestration creates a harmonious symphony within the framework of any realized project!

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GRAPHIC DesigN . .. e c n e il s in s n io t u l finding so NAOUI ZOHEIR NAOUI ZOHEIR NAISSANCE

06-04-1988 Ă Oran - Dz

CONTACT

Tel : +213 (0) 552 008 911 Gmail : zohierdesigno

PROFESSION

Infographe & informaticien.

I have finished this book, & i am convinced that it will be useful to graphic designers and others, because I tried to focus on things related to work in the field of graphic design, more than technical things. Such as dealing with customers, and the right way to get into this fun and profitable business at the same time.

I am very grateful to the advertising agency I work in (Publixis), under the leadership of Mr Amine Zater, and the teamwork.