3.2 Stakeholder voice plan

Great communication does not start with great words and design, it starts with great understanding. In order to have the most powerful and long lasting impact with our desired audiences, we have to understand not only their view of the world and what matters, but our own why and how so we can affect meaningful change through robust communication that sticks.

The most intimate way to do this is through our brand workshop that elicits all of these conversations and deeply defines who we’re talking to and why it matters to them. In this way, we strengthen our communication to specifically ignite, address and respond to each audience segment for maximum impact.

Our brand strategist will work with the REACH team to identify, cull and sharpen our focus so our messaging embeds with just the right stakeholder.