2.2 About zö

zö agency

zö agency is a full service advertising agency that serves as the marketing department for small to midsize businesses and non-profits nationwide. As a full service agency, zö agency fulfills any needs any organization may have, as if the marketing department existed in house. This begins with strategy. zö agency either develops or works with existing brand guides to deepen the experience of the business’s potential clients as they interact with the business. zö agency works with all sizes of clients and their budgets. Armed with a brand guide, vision, mission and strategy, zö agency is able to bring measurable ROI to its partners, year over year. While we gladly work project by project, zö agency is best utilized as a complete partner in strategy, such that we are the guiding force behind the efforts made to attain agreed upon goals and objectives.

The following 2022-23 proposal plan and strategy was developed for CCR by the zö agency team. In the following pages we outline the best practices for identifying your clients, where they are in their buying cycle, the types of advertising that will engage them in their journey and the implementation outline for these. We take into consideration the main stakeholders CCR serves.

We will advise on the communications plan, stakeholder positioning, types of mediums and marketing for each audience and develop materials for these for CCR, for your 2022-23 campaign. We’ll deliver on our objective of enlisting 750+ schools to the REACH program. We know how.