4.6 Early messaging

Early messaging will be cultivated in our discovery meeting the week of April 18th. We love to draw from our experience and pull meaningful off the cuff ideas from our brainstorming sessions!

For example, before starting work with Benedictine University, affectionately named BenU for short, we developed an initial campaign concept:

“We’ve been you. We’re BenU.”

We understand that intensive strategy can stall any campaign shooting for a quick launch and we’re terrific at producing interim playbooks, messaging and executing on those while we build out the greater goals.