SHORTLINE WINTER 2011

SHORTLINE

ACTION WATER SPORTS WINTER 2011 NEWSLETTER

MoonLight

MADNESS 6 -11

NOVEMBER 25 PM

PM

FENTON AND HUDSONVILLE ONLY

1ST 25 PURCHASES OVER $20 GET

FREE SANDALS FROM OR

BUY 1 GET

50% OFF SECOND ITEM

(Second item must be of equal or lesser value than the regular priced item. Good on pro shop items only. One coupon per family, sale items excluded, valid through December 3, 2011)

NEW PRIZE

MACHINE Win a chance to step into the AWS prize machine and try to win free prizes and AWS bucks to put towards your purchases!

2

MOONLIGHT MADNESS | 6PM - 11PM | FRIDAY, NOVEMBER 25

NEW GIFTS FOR

2012

your active lifestyle with twice the GoPro power!

HD HERO2 Capture

The new GoPro HD Hero2 packs twice the punch in almost every way! This rugged pocket sized camera outshines the competition in almost all conditions and is used regularly for skydiving, scuba diving, moto, and of course, your watersports of choice!

upgraded 11MB image sensor upgraded 2X Sharper Glass Lens Supports 32GB SD cards Upgraded low light performance New Easy to use built in LCD Interface LED Record lights on both sides Wi-Fi Compatable Even More photo & video settings than before

HO TRIUMPH MSRP $430 NOW $379.95

NOW $439.95

HO S2

RONIX ONE WAKEBOARD ATR

MSRP $1400

MSRP $510 NOW $479.95 The New Ronix One and One ATR wakeboards have been overhauled for the 2012 season for a quicker, looser feel on the water. Our team athletes were testing this wakeboard all September and it’s been getting great reviews.

RONIX ONE BOOT MSRP $510 NOW $439.95

SHOW YOUR PRIDE! AWS, COBALT & MASTERCRAFT APPAREL FOR EVERYONE!

2011

NEW HD HERO2 FEATURES

RONIX ONE WAKEBOARD MSRP $470

WINTER

The S2 is new for 2012 featuring a quicker turn shape than the A2 while maintaining the stability Syndicate skis are known for. Add the step concave technology developed from the Coefficient X and you’ve created a 34 mph ski ready to attack the slalom course.

NOW $1249.95

HO ATTACK BOOT MSRP $195 NOW $169.95

WINTER

DOOR BUSTER DEAL

DOOR BUSTER DEAL

WAS $70 NOW $

SAVE

RONIX WAKEBOARD HANDLE WAS $120 NOW $

19.95

50!

DOOR BUSTER DEAL BUY TWO

$

ADULT/CHILD/YOUTH

DOOR BUSTER DEAL OBRIEN SCREAMER

$

70!

SAVE

55!

DOOR BUSTER DEAL BOARDSHORTS $

DOOR BUSTER DEAL

$

LIMIT 5 PER STORE

40!

ONLY FIRST 10 SOLD, LIMIT 2 PER FAMILY

20 TO 40!

SAVE $

WAS $50-$70 NOW $

30.00

DOOR BUSTER DEAL GOPRO HELMET HERO

RANDOM BUCKET OF GLOVES $

30 TO 40!

DOOR BUSTER DEAL

SAVE

$

SLALOM SKIER THREE FOR ALL

BUY ANY HANDLE, ROPE AND GLOVE FOR $130

UP TO $80 IN SAVINGS

DOOR BUSTER DEAL

34.95

SAVE

79.95

19.95

WAS $90 NOW $

SAVE

WAS $120 NOW $

WAS $50-$60 NOW $

70!

DOOR BUSTER DEAL HORNET TUBE

HO NEOPRENE LIFE JACKETS

GET ONE FREE

$

49.95

SAVE

WAS $299.95 NOW $

199.95

$

LIMIT 5 PER STORE

SAVE

100!

DOOR BUSTER DEAL HAT & TSHIRT COMBO PACK

WAS $55 NOW $

29.95

FREE CARBON PADDLE W/ PURCHASE OF PADDLE BOARD $250 VALUE WHILE SUPPLIES LAST

$

SAVE

20!

DOOR BUSTER DEALS

HYPERLITE SWEATSHIRTS $

3

A L W A Y S O P E N A T W W W. A C T I O N W A T E R . C O M

2011

4

GIFTS UNDER $

30

WINTER

MOONLIGHT MADNESS | 6PM - 11PM | FRIDAY, NOVEMBER 25

GIFTS UNDER

GIFTS UNDER

$

$

DVD’s 30 Clothing

30 Gas Siphons Fill your gas tank just like you’re at the gas station!

Hats | Tshirts | Wallets | Sandals

GIFTS UNDER

GIFTS UNDER

GIFTS UNDER

$

$

$

60

Sanuks

60

Hoodies

60 Gloves

GIFTS UNDER

GIFTS UNDER

GIFTS UNDER

$

$

$

100 Wetsuits GIFTS FOR YOUR BOAT Anchors, Bumpers

& Dock Lines

T F GI RDeSin bl unt A a l i C va o A y Am An

100 GIFTS FOR YOUR BOAT

Ropes & Handles

Cleaning Kits S5 D R A 9.9 O 2 3 $ B AT E K WSTAARTING

2011

100 Adult Life Jackets GIFTS FOR YOUR BOAT

Cruise Control, Bimini Tops & Towers

S D R A O B E E N K 95 .

9 $9 Sta

at g rtin

WINTER

5

A L W A Y S O P E N A T W W W. A C T I O N W A T E R . C O M

2011

EXPERIENCE THE NEW MASTERCRAFT TOWERS 2012 ZFT5P POWER TOWER

Raise and lower your tower with the push of a button. Your tower folds itself neatly while still retaining access to your compartments and swivel board racks!

2012 ZFT2 NON-POWERED TOWER

This brand new tower comes standard on all MasterCraft X-Series boats and folds conveniently with just one person. Locked in place with two simple screws, the new ZFT2 tower is the easiest manual tower to fold in MasterCraft history.

Watch the video of the towers folding in our showroom at www.actionwater.com/towers now!

THE HISTORY OF THE X-STAR

1996

2000

‘96

‘99

“Reality is better than your dreams with this wake.” - Nicola Butler

2004

2008

‘03

‘09-11

2012 ‘12 MasterCraft unveils the 4th all new 2012 X-Star to a packed crowd at Surf Expo, in Orlando Florida

MasterCraft introduces the X-Star Project and becomes the official towboat of the X-Games

The X-Star sees revolutionary changes including the V-drive engine configuration.

“With this innovation in boat design, MasterCraft has single handedly reinvented what’s possible on a wakeboard.”

Andrew Adkison

MasterCraft redefines the sport of wakeboarding with the industry’s first true wake boat 100% designed for wakeboarding. This new X-Star also popularizes the pickle-fork twin-tip bow design that has since been heavily imitated by other boat manufacturers.

“The new X-Star is absolutely amazing - there will be more progression behind this boat than any other.”

Rusty Malinoski

After an unprecedented run of Rider’s Choice Awards, and named the only towboat of choice for the Pro Wakeboard Tour and X-Games, MasterCraft takes the X-Star project back to R&D. A team of MasterCraft engineers and team athletes sworn to secrecy begin testing prototypes of the new next gen X-Star to again redefine the watersports industry.

We met up with team rider Zane Schwenk to checkout and discuss the new boat.

2012 X-STAR INTERVIEW a bigger wake! How would you describe it to be exciting to see where this boat takes us.

Besides the wake, what is your favorite feature WITH MASTERCRAFT TEAM compared to the previous X-Star?

ZS- As the X-Star has continued to evolve, so has on the new boat?

RIDER ZANE SCHWENK

the sport in general. When we look back to the 2001 X-Star, there was an emphasis on cutting as hard as possible going big out into the flats. The 3rd generation X-Star had a perfect ramp for that.

As the sport continued to evolve with tricks like 1080s, and wake-to-wake double flips, we need a wake shape with a How long has the little more punch off “The new X-Star is absolutely 4th Generation X-Star been under the top of the wake. wraps and how many prototype boats amazing - there will be more This wake is all around progression behind this boat bigger, but it has did you guys get on the water? that extra lip at the ZS- The 4th Generation X-Star has than any other.” top of the wake that over 2 years of development between - Rusty Malinoski makes the difference. engineering, testing, building, and Comparatively, the prototyping.

2 different prototypes were built for testing and a lot of time was spent stock wake on the new boat is larger as well. moving the engine around to provide as much The Wake is so big that I’ve broken 3 decks while seating room as possible while still maintaining prototyping! And after 7 knee surgeries, I don’t typically break boards any more. (laughs) When the signature X-Star wake. you look back at the sport each generation of the It’s pretty well known the new boat is pushing X-Star has propelled our sport forward, its going While the new boat won’t arrive until spring, we caught up with Zane to ask a couple questions about the revolutionary new boat.

ZS- The 4th Generation X-Star is very user friendly. With all the action going on behind the boat we put an emphasis on rear facing seats.

There are multiple seats in the boat “The first time I got up to that can be adjusted speed I had to turn around to face backwards to see if what I was seeing for passengers to comfortably watch in the mirror was actually the action. That and the new touch real.” - Travis Moye screen dash systems are extremely easy to use. Anyone can sit down and figure out how to operate the boat’s ballast, stereo, and cruise control systems.

See the rest of our interview with Zane and a video of the new boat at actionwater.com/xstar.

6

MOONLIGHT MADNESS | 6PM - 11PM | FRIDAY, NOVEMBER 25

WINTER

2011

COBALTNEW FOR 2012 COBALT

COBALT

220

In the sleek new Cobalt 220, interior space is beyond anything ever imagined a 22 footer should, or even could be – until now. Cobalt’s unique new interior design, the function of reduced gunwale thickness which has been carefully engineered for optimum use of the space between interior and exterior walls simply amounts to improved room and comfort. The 220’s stadium style seating is not only stylish, but the open forum interior configuration provides expansive walk-about, sit-about, and lounge-about spaciousness.

273

The brand new Cobalt 273, a boat that does it all, has it all, subsumes it all. In the 273, the proven successes of the 243 and the 276 combine, resulting in a blend of luxury, utility, convenience, comfort, and windblown, full-sun performance that speak to the needs of essentially every owner. To frame the discussion another way, think of the 273 as a 243 forward, a 276 aft. And, obviously, with all the smoothness of ride, stability of handling, and roominess of interior spaces that the 273’s extended length implies. The 273 promises genuine long-term value for its lucky owners while offering every sort of enjoyment to everyone aboard.

COBALT With the introduction of the Cobalt A Series, perceptions of what a boat can be will be changed forever. Now comes the A28, the second of the A Series boats. And, like its sister ship the A25, this larger, even roomier, more powerful Cobalt A boat has been built for those who know. Here is pure Cobalt luxury on a scale that enables an easy relaxation, an unspoken certainty that every on-the-water need for comfort has been anticipated with a quiet elegance and a scientific sense of convenience.

COBALT

26SD

The sun is shining, the living is easy, and the 26SD is bound for a far horizon. A genuine hybrid — a runabout that feels like the ultimate deck boat with full, rich adaptability for people who know the difference between surface gloss and genuine innovation. For people who know themselves and their changing needs in all the seasons of their lives. The 26SD welcomes a dozen family and friends aboard, guests who will then enjoy all the room and openness of a deckboat, all the necessary performance of a sportboat, with plenty of power.

WINTER

7

A L W A Y S O P E N A T W W W. A C T I O N W A T E R . C O M

2011

2012 BOAT SHOWS

Feb 15-19, 2012 Grand Rapids Boat Show www.showspan.com/grb

Feb 16-19, 2012 Fenton In-House Boat Show

www.actionwater.com/fentonboatshow

Mar 17-20, 2012 Spring Boating Expo in Novi www.springboatingexpo.net

2012 AWS CALENDAR

April 8-10, 2012 Traverse City Boat Show

Submit your photos of your family on or behind your boat for the 2012 Calendar!

www.traversecityboatshow.com

Send photos to calendar@actionwater.com. We choose the best high resolution photos and assemble the free calendar for the boat show season.

THE NEW ACTIONWATER.COM

actionwater.com is reloaded for 2012! Checkout the new site on your mobile phones

USED BOATS

Action will assist you with financing a new or used boat purchase. Contact your local Action for the most current great rates!

MASTERCRAFT X-SERIES WAKEBOARD BOATS

MASTERCRAFT DIRECT DRIVE -cont

2011 MasterCraft X-2 2007 MasterCraft X-1 2007 MasterCraft X-1 2007 MasterCraft X-45 2006 MasterCraft X-1 2005 MasterCraft X-45 2004 MasterCraft X-Star 2001 MasterCraft X-9

2008 MasterCraft ProStar 197 2008 MasterCraft ProStar 214 SOLD! 2004 MasterCraft ProStar 197 SOLD! 2001 MasterCraft PorStar 190 LTD 1998 MasterCraft ProStar 205 1988 MasterCraft ProStar 190

SOLD!

$63,900 $38,900 $37,900 $64,900 $36,500 $51,900 $43,900 $26,500

MASTERCRAFT MARISTAR V-DRIVES 2005 MasterCraft MariStar 210 VRS

MASTERCRAFT DIRECT DRIVE SOLD!

2011 MasterCraft ProStar 197 2011 MasterCraft ProStar 197 2010 MasterCraft ProStar 190 2009 MasterCraft ProStar 197

$29,900 $49,500 $49,900 $43,900 $41,900

INBOARD/OUTBOARDS -cont $39,900 $43,900 $29,900 $21,900 $18,900 $9,299

2007 Tahoe 195 I/O 2006 Crownline 220 1995 Duffy 16 Lake Cruiser

$29,900 $17,900 $11,000 $7,900

OUTBOARDS

OTHER INBOARDS 2007 Moomba Outback LS 1999 Ski Nautique 1994 Malibu Echelon 1989 Ski Supreme

INBOARD/OUTBOARDS 2010 Stingray 205LR/ LS/ LX 2008 Four Winns H200 2007 Cobalt 272

$28,900 $28,900 $69,900

$22,900 $31,900 $12,900

CRUSIERS & CUDDYS 1999 Sea Ray 190 1998 Four Winns 205 Sundowner 1996 Avanti 3488 1957 Wagemaker Wolverine 1957 Johnson 5.5 (all original)

$14,900 $14,900 $39,900 $8,900 $1,095

View photos, options, hours, and condition of all used boats at www.actionwater.com

FALL BUYING SEASON & BEST DISCOUNTS OF THE YEAR

PRSRT STD

ENDING SOON!

Fall is the best time to buy a boat! We can guarantee you the best price of the year with better than boat show savings but you need to act quickly! Purchase a boat by December 31 and receive added factory rebates on top of the boat show special. Call your nearest AWS location for details.

U.S. POSTAGE PAID HOLLAND, MI PERMIT NO. 45

4155 32nd Ave. Hudsonville, MI 49426 616-896-3100 800-394-3227 www.actionwater.com connect with us online at www.actionwater.com Facebook.com/actionwater Twitter.com/actionwater actionwater.com/blog

MoonLight

MADNESS

NOVEMBER 25

6PM - 11PM

FENTON AND HUDSONVILLE ONLY

BIGGEST DEALS OF THE YEAR! GAMES & PRIZES, HOT DOGS & HOT CHOCOLATE TAIL GATING AT 5PM. GET HERE EARLY! Don’t miss CYBER MONDAY DEALS online at TheWakeHouse.com A C T I O N WAT E R S P O R T S W I N T E R 2 0 1 1 N E W S L E T T E R

SHORTLINE