Winter Newsletter 2012

SHORTLINE

ACTION WATER SPORTS WINTER 2012 NEWSLETTER

F R I DAY, N O V E M B E R 2 3 | 6 PM - 1 1 PM

MoonLight MoonLight MoonLight MADNESS F E N T O N A N D H U D S O N V I L L E O N LY

FIRST 25 PURCHASES OVER $20 GET

SANDALS

DOOR BUSTER DEAL

BOARD SHORTS BUY 1 GET 1 FREE

DOOR BUSTER DEAL

RONIX CRU

HO & CONNELLY TUBES

WAS $50 NOW $19.99

FREE or

DOOR BUSTER DEAL

DOOR BUSTER DEAL

limit 5 / store

DOOR BUSTER DEAL

DOOR BUSTER DEAL

HYPERLITE PREMIER WAKEBOARD PKG.

RADAR EXTEND HANDLE

WAS $450 NOW $299

WAS $69.99 NOW $39.99

DOOR BUSTER DEAL

DOOR BUSTER DEAL

RADAR SENATE SLALOM SKI PACKAGE WAS $700 NOW $399

WAS $80 NOW $39.99

HO BLAST COMBO SKIS RONIX NORTH HANDLE PKG. (W/ BLUE R8)

WAS $160 NOW $89.99

WAS $170 NOW $99

limit 5 / store

BUY 1 GET 50% OFF SECOND ITEM (Second item must be of equal or lesser value than the regular priced item. Good on pro shop items only. One coupon per family, sale items excluded, valid through December 1, 2012.)

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MOONLIGHT MADNESS | 6PM - 11PM | FRIDAY, NOVEMBER 23

WINTER

2012

NEW FOR clothing

2013

WABOBA BALLS “The more powerful GoPro Black Edition is head and shoulders the best sports camera on the market today” –CNET”

Waboba Balls bounce and skip across the surface of the water and make great stocking stuffers for the holidays. Look for them at Action Water Sports today!

The newly released GoPro HERO3 cameras are 30% smaller, 25% lighter, and feature built in Wi-Fi. Transmit a live preview, change camera settings, and start and stop recording all from the GoPro app on your Android or iPhone.

NEW FREESKI INSPIRED SLALOM SKIS HO FREERIDE

The new HERO3: Black Edition camera is the most advanced GoPro ever! New features include a 2x faster processor, 30frames per second burst shot, higher resolution video settings, and an included $80 waterproof remote. See our detailed review and complete specs at www.actionwater.com/gopro

Ski anywhere, anytime with the new 2013 HO Freeride slalom ski. The Freeride features design elements from wakeboard and surfboard shapes to build a more relaxed forgiving slalom ski. The Freeride’s new Clean Edge Technology reduces drag by 50% making the ski handle well at slower speeds of 26 or 28 mph. The new HO Freeride is available in 65”, 67”, 69”, or 71” lengths.

RADAR SATORI

Black Edition

$399

Silver Edition

$299

The new Satori features a wide wood core with controlled Tru- Flex tip to tail to keep the skier’s weight centered over the ski. The Satori flexes similar to the newer style hybrid wakeboards on the market for a surf inspired feel at slower wakeboard speeds of 20-24 mph.

WINTER

R

UNDE $

2012

Quiksilver & Roxy

30 Backpacks UNDER $

60

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A L W A Y S O P E N A T W W W. A C T I O N W A T E R . C O M

R

$

GoPro 30 Camera Mounts R

UNDE

UNDE

Lines 30 &Dock Bumpers

$

UNDER $

UNDER

60

$

60

Clothing

Boardshorts Hoodies & Sanuks

Ski Gloves

Kids Life Jackets POPULAR GIFT IDEAS

POPULAR GIFT IDEAS

POPULAR GIFT IDEAS

POPULAR GIFT IDEAS

POPULAR GIFT IDEAS

POPULAR GIFT IDEAS

Wakeboard & Waterski Bags

Kneeboards

Sunglasses & Watches

Wake Skates

Ropes & Handles

Ballast Bags & Pumps

Don’t forget CYBER MONDAY online at WakeHouse.com

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WINTER

MOONLIGHT MADNESS | 6PM - 11PM | FRIDAY, NOVEMBER 23

2012

The X10s hull features a flatter stern providing tighter and improved handling while keeping the deep dead rise in the bow for a smooth ride in rough waters. We took our first X10 out on the water this past October and were very impressed with how smooth the boat handled. The boat features a sportier ride while providing large bow and cockpit space.

AUTO LAUNCH

STANDARD GPS CRUISE

The new Auto Launch feature intelligently controls your attitude plate to get the boat on plane faster while simultaneously reducing unwanted bow rise. Simply throttle up like normal and the tab will deploy to provide lift and then retract once the boat is on plane. That tab auto launches when decelerating as well to reduce bow rise while dropping off plane. In our tests, the auto launch feature reduced time to plane by 50% of our 2013 XStar.

Standard GPS Cruise

ILMOR ENGINEERING

SURF TABS

Ilmor High performance engines are more efficient than the competition and extremely powerful. Ilmor’s award winning history and reputation for winning both on the racetrack and in the water have been transplanted into each 2013 MasterCraft boat.

MasterCraft’s exclusive surf tabs allow you to adjust and customize the shape of the surf wake to surf farther back behind your boat. Surf tabs will help turn most any new MasterCraft boat wake into a great surf wake.

Zero Off GPS based Cruise Control is now standard on all 2013 MasterCraft boats. Spend your time driving the lake and watching the action while your boat maintains perfect towing speeds. No more paddle wheel problems, the ZERO Off GPS cruise provides an even more consistent pull than ever before..

WINTER

A L W A Y S O P E N A T W W W. A C T I O N W A T E R . C O M

2012

COBALT

COBALT

5

336

5

Introducing the newest series from Cobalt, The R5... offering free space utilization to gain 11” of interior cockpit space between the windshield wings. The entire cockpit is remarkably spacious and luxurious. Yacht style port side seating is the result of the extra interior width. Standard features include the patented swim step, integrated platform, head compartment with porta-potti, and the 6” instrument package! The new features of the R5 combined with Cobalt’s proven running surface make the new R5 a great new boat for 2013.

Combine the legendary ride and handling characteristics of the Cobalt 323 with the spacious seating benefits of a bowrider, and you have the new Cobalt 336. The unique cabin and head compartment offer the necessary features of a full cabin without wasting the space needed to provide room for the crew in the expansive open bow.

The 336 is available with many options including generator, air conditioning, bimini, hard top, and arch to customize the boat to fit your family.

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WINTER

MOONLIGHT MADNESS | 6PM - 11PM | FRIDAY, NOVEMBER 23

2012

HERB OBRIEN 1944 – 2012

Chances are if you’ve tried waterskiing or wakeboarding, you can credit some of your fun to the hard work of Herb O’Brien. Herb began shaping waterskis as a teenager in his parent’s garage. His unique concave bottom slalom ski was a hit and put O’Brien waterskis on the map in the 1970s. Herb would later sell the company and start anew with H.O. Sports in the 1990s.

As wakeboarding grew in popularity, Herb would be credited with designing the first compression-molded wakeboard, launching the well-known Hyperlite brand. He most recently founded Ronix Wakeboards and Radar Skis continuing a 50-year legacy of waterski innovation. Herb passed away this past October at the age of 68, and we’d like to say, “Thank you,” to Herb for many years of friendship and your endless contributions to the watersports community. You will truly be missed by many here at Action water Sports.

2012 AWARDS

AWS is #1 in America

Action Water Sports was recently named the #1 dealer in America from MasterCraft boat company, and has been ranked one of the top 25 boat dealers for the last 7 consecutive years from Boating Industry. We recognize these awards not as trophies, but as inspiration and benchmarks to continue to provide the best customer service and experiences for our customers. We have a lot in store for the off-season to improve on and help make 2013 your best summer ever.

Thank you so much for your business and support.

“Outstanding Service Award”

“Top Marketing Dealer”

“#1 Dealer in America”

“Top 100 Dealer”

– Cobalt Boat Company

– MasterCraft Boat Company

– MasterCraft Boat Company

– Boating Industry Magazine

Team AWS Athletes wrapped up another exciting summer on both the local and national levels NOTABLE FINISHES

Ben Herrema

Doug and Amy Rooker and Mark Johnson

Steve Jesionowski

Ron Blouw

2nd Place Mens 1 WWA Nationals and WWA Worlds 2nd Michigan State Wakeboard Championships

MidWest Regional 3-Event 4th at Footstock

WINTER

2012

2013 BOAT SHOWS

Feb 13-17, 2013 Grand Rapids Boat Show

www.showspan.com/grb

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A L W A Y S O P E N A T W W W. A C T I O N W A T E R . C O M

Feb 21-24, 2013 Fenton In-House Boat Show www.actionwater.com/ fentonboatshow

Mar 13-17, 2013 Spring Boating Expo in Novi www.springboatingexpo.net

April 5-7, 2013 Traverse City Boat Show www.traversecityboatshow.com

USED BOATS Action will assist you with financing a new or used boat purchase.

Contact your local Action for the most current great rates!

2013 AWS Calendar

Submit photos of your best crashes, pets, friends, and family fun with your boat for the 2013 Calendar! Send photos to calendar@actionwater.com and include the names of the skiers, wakeboarders, and name of the lake.

We choose the best high-resolution photos and assemble the free calendar for the boat show season.

1996 Avanti Cruiser 3488

1996 Powerquest Vyper 340 2007 Cobalt 272 Bowrider 1994 Four Winns Liberator 221 2002 Mastercraft Maristar 230 VRS 2002 Mastercraft Maristar 230 VRS 2003 Mastercraft Maristar 230 VRS 1994 Mastercraft Maristar 225 VRS 2005 Mastercraft X-Star 2008 Mastercraft Anniversary X-Star 2010 Mastercraft X-25 1998 Supra Santera V-Drive 2011 Mastercraft X-14 DEPOSIT

$37,500.00 $49,900.00 $67,900.00 $14,900.00 $28,900.00 $26,900.00 $29,900.00 $16,900.00 $49,900.00 $67,900.00 $70,000.00 $18,900.00 $53,900.00

2012 Mastercraft Prostar 214 $56,900.00 2010 Stingray 205 LX Open Bow $25,500.00 2010 Sea Doo Wake 210 $36,900.00 2005 Sea Doo Challenger X $12,900.00 2004 Malibu LXI Response $28,900.000 2012 Mastercraft X-2 $71,900.00 2012 Mastercraft Prostar 197 TT $49,900.00 1993 Correct Craft Ski Nautique $10,900.00 1986 Mastercraft 19 Skier $8,795.00 1998 Mastercraft Prostar 190 $17,900.00 1988 Mastercraft Tristar 190 Closed Bow $8,500.00 1997 Sea Ray 280 Sunsport $26,900.00 View photos, options, hours, and condition of all used boats at www.actionwater.com

AWS of Fenton

AWS of Hudsonville

AWS of Traverse City AWS of W. Bloomfield

8051 Old US-23 4155 32nd Ave 988 W. Commerce Dr 3599 Orchard Lake Rd Fenton, MI 48430 Hudsonville MI 49426 Traverse City, MI 49684 West Bloomfield, MI 48324 (810) 629-1342 (616) 896-3100 (231) 943-3434 (248) 682-2180

PRSRT STD U.S. POSTAGE PAID

FALL BUYING SEASON & BEST DISCOUNTS OF THE YEAR

HOLLAND, MI PERMIT NO. 45

ENDING SOON! Fall is the best time to buy a boat! We can guarantee you the best price of the year with better than boat show savings but you need to act quickly! Purchase a boat by December 31st and receive added factory rebates in addition to the boat show special. Call your nearest AWS location for details.

4155 32nd Ave. Hudsonville, MI 49426 616-896-3100 800-394-3227 www.actionwater.com

connect with us online at www.actionwater.com Facebook.com/actionwater Twitter.com/actionwater Blog.actionwater.com

F R I DAY, N O V E M B E R 2 3 | 6 PM - 1 1 PM

MoonLight MoonLight MoonLight MADNESS F E N T O N A N D H U D S O N V I L L E O N LY

IZES, R P , S GAME OGS & D T O H LATE O C O H HOT C

BIGGEST DEALS OF THE YEAR!

G TAILGATIN

AT E5REPEM ARLY

GET H

Don’t miss CYBER MONDAY DEALS online at WakeHouse.com A C T I O N WAT E R S P O R T S W I N T E R 2 0 1 2 N E W S L E T T E R

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