12_SPY_SUNGLASSES

EYEWEAR COLLECTION

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EYEWEAR COLLECTION You should be really stoked right now. Normally, right here is where some advertising agency copy jockey usually lays-down some over-the-top BS about how what is contained in this catalog is ground breaking; how “the brand” has outdone itself; how it’s blend of design innovation, extraterrestrial materials and coolerthan-now styles are going to rock you like a hurricane; so much so, in fact, that you will Facebook about it when you are done perusing the glorious pages of this here life-changing publication. So, as mentioned previously, you should be really jacked-up right now.

“Why?” you ask.

Well, yeah, we do have some kickass products to show you—shades that embody what SPY is all about, but also make you look more cool, smart and hip than you already are; and, importantly, allow you to do the things that you love to do most with style, comfort and confidence. (Yes, we know, you don’t need more confidence.)

But we aren’t going to babble on about any of that, because we want the excitement you are feeling right now to be channeled into joyous exclamations as you turn the page shouting, to no one in particular, phrases like “No way!”, “Holy shit!”, “Wicked!”, “Sick!”, “Filthy!” and “Right?!”

You are excited right now because you get to see something new and exciting from yer ol’ buddies at SPY, without all the mucky muck. Know that we are happy to surprise you and promise to do so repeatedly in our own twisted way.

Read on, rock on, revel on, right on.

02 / S P Y 1 2

contents_ 02 ABOUT SPY (This history of us and the future of you)

04 COLLECTIONS (Primer, Dale Earnhardt Jr. 88)

06 SIGNATURE SPY+ SERIES (SPY+ John Florence, SPY+ Louie Vito)

10 LOOK SERIES (Bowery, Flynn, Blok, Fiona, Borough, Mayson, Touring)

20 METAL SERIES (Parker, Kaori, Showtime, Weller, Wilshire)

26 ADDICT SERIES (Tice, Kubrik, Farrah, Murena, Lacrosse, Haymaker, Dirk)

38 STEADY SERIES (Kash, Dirty Mo, McCoy, Logan, Cooper XL)

48 PERFORMANCE SERIES (Alpha, Quanta)

52 LENS & FRAME TECHNOLOGY (We only make the good stuff )

54 PRODUCT MATRIX (See the entire SPY line)

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PRIMER fine tuned perfection

racing is bloodline

Top to Bottom: McCoy, Quanta, Dirty Mo, Farrah.

Additional Colorways Available.

*

Top to Bottom: Haymaker, Touring, Tice, Logan, McCoy. Not Pictured: Flynn, Dirty Mo, Dirk.

04 / S P Y 1 2

PREMIUM COLLECTIONS

SPY premium COLLECTIONS_ PRIMER COLLECTION. Pull out the Murray’s pomade, roll up your sleeves and get ready to work on vintage rides. We fine-tuned the Primer Collection with slickedback style in a sleek matte grey frame and gloss black accented details.

DALE JR. 88 COLLECTION. Racing is in the bloodline.

The Dale Earnhardt Jr. Signature 88 eyewear collection compliments the lifestyle of this modern day American hero. The all new McCoy, Quanta and Farrah along with the popular Dirty Mo frames, feature Earnhardt’s new pad print 88 signature logo on the inside temple. We waved the flag high for this premium collection by Dale.

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SPY TEAM RIDERS_ SURF. John John Florence / Clay Marzo / Wade Goodall / Alana Blanchard / Parker Coffin / Ben Bourgeois / Mike Losness / Torrey Meister / Cody Thompson / Evan Thompson / Nick Rupp / Dorian Blanchard WAKE. Parks Bonifay / Shane Bonifay / Tom Fooshee / Danny Harf / Jimmy La Riche / Chad Sharpe / Melissa Marquardt WAKE SKATE. Travis Doran / Grant Roberts MOTO. Jeremy McGrath / Kevin Windham / Antonio Cairoli / Andre Villa / Babbitts Monster Energy Kawasaki Arenacross Team / Ricky Dietrich / Chris Plouffe / Tyler Bereman / Blake Green / Luke Purther / Amanda Maheu / Mitchell Falk / Derek Drake MOTORSPORTS. Dale Earnhardt Jr. / Ken Block / Collin Edwards / JR Hildebrand / Matt Crafton MOUNTAIN BIKE. Sam Hill / Mike Montgomery SNOCROSS. Tucker Hibbert SNOWBOARD. Louie Vito / Darrell Mathes / Eero Niemela / DCP / Stevie Bell / Will Lavigne / Danny Larsen / Sarka Pancochova SKI. Ahmet Dadali / JF Houle / Wiley Miller / Adam Delorme / Charles Gagnier / Duncan Adams / Vincent Gagnier / Corey Vanular / Kelly Sildaru / Logan Imlach

06 / S P Y 1 2

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SPY +

SIGNATURE SERIES

SPY + JOHN JOHN FLORENCE

rock on the rock.

THE JOHN JOHN KUBRIK. Two first names are always better than one. Inspired by classic rock and life on The Rock, his signature Kubrik features a matte black frame, matte grey temples with gunmetal accents and bold black mirror lens. Native to the North Shore, John John knows how to live the life.

SPY + signature SERIES_

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SPY + LOUIE VITO

SPY +

SIGNATURE SERIES

STEEZ BEFORE DEGREES.

THE LOUIE BOROUGH. Pro shredder Louie Vito holds nothing back whether he is destroying half pipes or setting new standards of expression on the dance floor. From the whites of the mountains to the hot lights of a city that doesn’t sleep, Vito’s 2012 Signature Borough has you dialed 24-7. It is pure floss in a matte translucent frame with LV signature script arm ink.

SPY + signature SERIES_

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LOOK IS SPY’S PREMIUM SERIES. SHOWCASING OUR MOST FORWARD THINKING DESIGNS, WE EXPERIMENT WITH THE LATEST CUTTING EDGE TECHNOLOGIES AND USE ONLY THE FINEST MATERIALS. THIS IS WHERE WE EXPLORE NEW TERRITORIES AND EXERCISE OUR PASSION FOR PUSHING THE LIMITS OF ACCEPTED STYLING.

THE BOWERY IN MATTE BLACK W / TORTOISE

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LOOK SERIES

bowerY_ 5

COLORWAYS 01

02

03

BWBS94 Black Lens: Bronze Fade Delivery 11/1

BWAT09 Matte Army Tortoise Lens: Grey Green Delivery 11/1

BWKT00 Matte Black/ Tortoise Lens: Grey Green Delivery 11/1

Like a Ramones back beat, this frame is so solid you can feel it from East 4th to all the way to Chinatown. You want some of this?

FEATURES Hand crafted from luxurious acetate / 6-base CR39 lenses / Custom metal details / 100% UV protection.

04_05

FRAME MEASUREMENTS Frame measures: 54-18-145 BWBS00 Black Lens: Grey BWBS2N Lens: Grey Polarized Delivery 11/1

WHO WEARS IT ™

Eero Niemela, Wade Goodall, Darrell Mathes, Andre Villa.

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LOOK SERIES

flynn_ 5

COLORWAYS 01

02

03

FYWG69 Cedar w/ Black Lens: Grey w/Black Mirror Delivery 11/1

FYPY9M Primer Grey Lens: Grey w/ Blue Spectra™ Delivery 11/1

FYBW130 Black w/ White Lens: Grey w/ Red Flash Mirror

04

05

FYKT69 Black w/ Tortoise Lens: Grey w/ Black Mirror

FYBSK00 Black w/ Matte Black Lens: Grey

you don’t need a passport to pimp these oversized shades. suit up in your brightest banana hammock or monokini and future shock the funk out of your face.

FEATURES Hand crafted from luxurious acetate revealing unexpected logo details / 4-base nylon mono lens / Five barrel hinge system / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 134-NA-140.

WHO WEARS IT Shane Bonifay, Cody Thompson, Melissa Marquardt, Ricky Dietrich.

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LOOK SERIES

blok_ It’s all about working the angles while keeping your game butter smooth. solution—rock out with your Blok out.

4

COLORWAYS 01

02

03_04

BKBK66 Matte Black Lens: Grey w/ Multi Layered Pink

BKBK00 Matte Black Lens: Grey

BKBS09 Black Lens: Grey Green BKBS9N Lens: Grey Green Polarized

FEATURES ™

Custom-built from high quality Propionate / 6-Base lenses / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 57-16-123.

WHO WEARS IT Ben Bourgeois, Kevin Windham, Louie Vito.

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LOOK SERIES

fiona_ 5

COLORWAYS 01

02

03

FNMF3N Mint Chip Fade Lens: Bronze Fade Delivery 11/1

FNSF77 SugarPlum Fade Lens: Merlot Fade Delivery 11/1

FNTE35 Translucent Teal w/ Clear Lens: Black Fade

04

05

Bold up front, dangerous CuRvES out back and fun all over. for that "damn girl, your're killing it” kind of look.

FEATURES Built from bomb-proof Grilamid™ / 6-Base lenses / Three barrel hinge system / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 61-13-130.

FNTGB94 Black w/ Clear Lens: Merlot Fade

FNKC77 Classic Tort w/ Clear Brown Lens: Bronze Fade

WHO WEARS IT Alana Blanchard, Melissa Marquardt.

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LOOK SERIES

borough_ 6

COLORWAYS 01

02

03

BHWG00 Cedar w/ Black Lens: Grey Green Delivery 11/1

BHLV00 SPY + Louie Vito Lens: Grey

BH2C26 Matte Black w/ Stripes Lens: Burgandy

04

05

06

take over one borough at a time. Secure your territory... secure your turf... because it's all your turf. warriors come out and play.

FEATURES Custom-built from high quality Propionate / 6-Base lenses / Durable metal hinges / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS BHTGA01 Matte Tortoise w/ Aqua Lens: Bronze

BHBF00 Black Fade Lens: Grey

BHBS09 Black Lens: Grey Green

Frame measures: 54-16-145.

WHO WEARS IT Louie Vito, Wade Goodall, Darrell Mathes, Parker Coffin.

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LOOK SERIES

mayson_ 3

COLORWAYS 01

02

03

others just scream, WE respect the past while proudly and loudly crafting the future brick by brick.

FEATURES

MYAT00 Army Tortoise Lens: Grey

MYBS00 Black Lens: Grey

MYYT01 Yellow Tortoise w/ Black Lens: Bronze

Built from acetate and forged Monel Alloy / 6-Base lenses / Durable metal hinges / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 55-18-133.

WHO WEARS IT Ben Bourgeois, Eero Niemela, Wiley Miller.

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LOOK SERIES

touring_ 6

COLORWAYS 01

02

03

TOBK8M Matte Black Lens: Grey w/ Blue Spectra™ Delivery 9/1

TOPY9M Primer Grey Lens: Grey w/ Blue Spectra™ Delivery 11/1

TOBS09 Black Lens: Grey Green

04_05

06

yo boss, you want a rolls royce for your face? then get these. large and in charge would be an understatement.

FEATURES Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / 8mm hinge / Sturdy temples and metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 61-14.5-122.

TOTG01 Brown Stripe Tortoise Lens: Bronze

TOBK00 Matte Black Lens: Grey TOBK2N Lens: Grey Polarized

WHO WEARS IT Clay Marzo, Antonio Cairoli, DCP.

™

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OUR METAL SERIES FORGES CLASSIC DESIGN WITH MODERN CONSTRUCTION FOR A LOOK THAT WILL TAKE YOU INTO THE FUTURE.

THE PARKER IN SILVER

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METAL SERIES

parker_ 5

COLORWAYS 01

02

03

PKQS69 Antique Silver Lens: Grey w/ Black Mirror

PKGL01 Gold Lens: Bronze

PKQG09 Antique Gold Lens: Grey Green

04_05

No Parker posers allowed— think about that, then get back to your desk job in the valley where you came from.

FEATURES Forged Monel Alloy frame / Flared temple detailing / 6-Base lenses / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 60-14-135.

PKSI09 Silver Lens: Grey Green PKSI09N Lens: Grey Green Polarized

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WHO WEARS IT Alana Blanchard, Parker Coffin, Kevin Windham, Eero Niemela. ™

METAL SERIES

showtime_ 01

02

03

7-time world champ Jeremy McGrath saturatED these timeless STUNNERS WITH enough swagger to KEEP your tank FULL FOR a dozen motos...AT LEAST. .

SHK9300 Matte Black w/ ‘93 Helmet Lens: Grey Delivery 11/1

SHGG01 Gold w/ Classic Tortoise Lens: Bronze Delivery 11/1

SHQSB2N Antique Silver w/ Black Lens: Grey Polarized ™ Delivery 11/1

FEATURES

4

COLORWAYS

04

Hand crafted from Grilamid™ and forged Monel Alloy / 8 x 4 PC lenses / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS SHVK09 Silver w/ Black Lens: Grey Green Delivery 11/1

Frame measures: 54-18-145.

WHO WEARS IT Jeremy McGrath.

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METAL SERIES

weller_ 2

COLORWAYS 01

02

RWST09 Silver w/ Black Tortoise Lens: Grey Green

RWGG01 Gold w/ Classic Tortoise Lens: Bronze

Fear and Loathing met Sundays in East Hampton, had a cocktail and called it the weller.

FEATURES Hand crafted from luxurious acetate and forged Monel Alloy / 6-Base lenses / Five barrel hinge system / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 64-13-140.

WHO WEARS IT Kevin Windham, Wiley Miller, Torrey Meister.

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METAL SERIES

wilshire_ 3

COLORWAYS 01_02

03

WICR09 Silver Lens: Grey Green

WI2F69 Brushed Gunmetal w/ Silver Temples Lens: Black Mirror

WICR9N Lens: Grey Green Polarized

™

life's a destination. Grand is where it starts, Ocean is where it ends, potholes and a-holes litter the road along the way. That’s Wilshire.

FEATURES Forged Monel Alloy frame / 8x4 base toric ARC® lenses / Aviator styling / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 65-12-130.

WHO WEARS IT Wiley Miller, Melissa Marquardt, Andre Villa.

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THIS SERIES IS THE CORE OF SPY OPTIC. HIGH END MATERIALS AND FASHION FORWARD FORMS MAKE ADDICT, THE SERIES THAT KEEPS THEM COMING BACK FOR MORE. TICE, KUBRIK AND MURENA MAY HAVE RAISED EYEBROWS WHEN INTRODUCED, BUT WERE CATALYSTS THEN AND STAPLES NOW.

THE MURENA IN TRANSLUCENT GREY

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ADDICT SERIES

murena_ 3

COLORWAYS 01

02

you don't like taking orders do you? then drive yourself.

03

FEATURES MUWG09 Wood Grain Tortoise Lens: Grey Green Delivery 11/1

MUGT9M Translucent Grey Lens: Grey w/ Blue Spectra™

MUBS09 Black Lens: Grey Green

Handcrafted from luxurious acetate / Crystal clear 6-base CR39 lenses / Durable metal hinges / Wirecore temples / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 58-17-140.

WHO WEARS IT John John Florence, Ken Block.

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ADDICT SERIES

kubrik_ 5

COLORWAYS 01

02

03

KBJJ69 SPY + John John Florence Lens: Grey w/ Black Mirror Delivery 9/1

KBKH01 Black w/ Horn Lens: Bronze

KBTG09 Dark Tortoise Lens: Grey Green

do you know anything about dreams? fIND fANTASY IN THE MuNDANE and create your own perfect ending.

FEATURES Hand crafted from luxurious acetate / 6-Base lenses / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS 04_05

Frame measures: 55-21-140.

WHO WEARS IT KBBS00 Black Lens: Grey KBBS2N Lens: Grey Polarized

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John John Florence, Wade Goodall, Evan Thompson.

™

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ADDICT SERIES

Farrah_ 5

COLORWAYS 01

02

03

FHBS2N Black Lens: Grey Polarized Delivery 11/1

FHBS77 Black Lens: Merlot Fade Delivery 11/1

FHTG01 Classic Tortoise Lens: Bronze Delivery 11/1

04

™

05

you won't escape the paparazzi in these over-sized gems, so relax glamorously by the pool and accept the fact that everyone is looking.

FEATURES Custom-built from high quality Propionate / 8-Base PC lenses / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS FHMF94 Mint Chip Fade Lens: Bronze Fade Delivery 11/1

FHSF77 SugarPlum Fade Lens: Merlot Fade Delivery 11/1

Frame measures: 62-15-125.

WHO WEARS IT Alana Blanchard, Melissa Marquardt

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ADDICT SERIES

lacrosse_ 6

COLORWAYS 01_02

03_04

05

LCBK00 Matte Black Lens: Grey

LCBS00 Black Lens: Grey

LCTG01 Brown Stripe Tortoise Lens: Bronze

LCBK2N Lens: Grey Polarized

06

™

LCBS2N Lens: Grey Polarized

™

STEALTHY, SLEEK AND vERSATILE LINES KEEP YOuR INTENTIONS A MYSTERY. MORE COvERAgE, STRONg WRAP AND AN EvERYMAN fIT.

FEATURES Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 59-18-121.

LCWH00 Shiny White Lens: Grey

WHO WEARS IT Kevin Windham, Tucker Hibbert, JR Hildebrand.

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ADDICT SERIES

haymaker_ 5

COLORWAYS 01

02

03

HMPY9M Primer Grey Lens: Grey w/ Blue Spectra™ Delivery 11/1

HMCS9M Clear Smoke Lens: Grey W/ Blue Spectra™

HMBK00 Matte Black Lens: Grey

04

05

dropping bombs on your moms. the haymaker is swinging for the fences and connecting on the reg.

FEATURES Built from bomb-proof Grilamid™ / 6-base ARC® shield / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 125-NA-115.

HMBS00 Black Lens: Grey

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HMCN94 Coconut Crème Fade Lens: Bronze Fade

WHO WEARS IT Shane Bonifay, Eero Niemela.

ADDICT SERIES

dirk_ 9

COLORWAYS 01

02

MAMA DIDN’T RAISE A YES MAN...

PUT SOME TOUGH ON YOUR FACE.

03

FEATURES DRMC01 Matte Camo Tortoise Lens: Bronze Delivery 9/1

DRBF00 Black Fade Lens: Grey Delivery 9/1

Built from bomb-proof Grilamid™ / Custom metal details / 8-Base lenses / Built-in hinge system / 100% UV protection.

DRPY00 Primer Grey Lens: Grey Delivery 11/1

FRAME MEASUREMENTS 04

04

06_07

DRCR9M Matte Clear Lens: Grey W/ Blue Spectra™

DRWH00 Matte White Lens: Grey

DRBK00 Matte Black Lens: Grey

Frame measures: 64-16-125.

WHO WEARS IT

DRBK2N Lens: Grey Polarized

08

09

DRZF01 Bronze Fade Lens: Bronze

DRBS00 Black Lens: Grey

JR Hildebrand, Clay Marzo.

™

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ADDICT SERIES

tice_ 6

COLORWAYS 01

02_03

vINTAgE STYLINg MEETS EYE TO EYE WITH a modern day rocker.

04

FEATURES TCPY00 Primer Grey Lens: Grey Delivery 11/1

TCBK00 Matte Black Lens: Grey TCBK2N Lens: Grey Polarized

05_06

TCBA00 Black w/ Smoke Crystal Lens: Grey

™

Custom-built from high quality Propionate / 6-Base lenses / Three barrel hinge system / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 55-17-135.

WHO WEARS IT TCBS00 Black Lens: Grey TCBS2N Lens: Grey Polarized

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Clay Marzo, Louie Vito.

™

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TRIED AND TRUE MODELS THAT ARE STILL AT THE FRONT OF TRENDS– OUR BREAD AND BUTTER PIECES ARE STILL A STEP ABOVE THE REST. STEADY MODELS WILL CHECK OUT SO FAST YOU’LL LOSE TRACK OF WHETHER THEY EVER HIT THE SHELF AT ALL.

THE DIRTY MO IN BROWN STRIPED TORT

34 / S P Y 1 2

STEADY SERIES

dirty mo_ 7

COLORWAYS 01

02

03

DVPY00 Primer Grey Lens: Grey Delivery 11/1

DVCR9M Matte Clear Lens: Grey W/ Blue Spectra™

DVGF00 Grey Crystal Fade Lens: Bronze Fade

04

05

You may not top 200 mph in a stock car or effortlessly pull waitresses out of a Wafflehouse, but you can wear the same glasses that Dale Jr. wears, Which is nice.

FEATURES Custom-built from high quality Propionate / 8 x 4 base toric ARC® lenses / Custom metal details / 8 mm stop hinge / 100% UV protection.

06_07

FRAME MEASUREMENTS DVBK00 Matte Black Lens: Grey

DVTG01 Brown Stripe Tortoise Lens: Bronze

DVBS00 Black Lens: Grey DVBS2N Lens: Grey Polarized

Frame measures: 59-18-121.

WHO WEARS IT ™

Dale Earnhardt Jr.

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STEADY SERIES

logan_ Thick where you want it, sleek where you need it, Logan is a functional workhorse. Ride hard.

Ride Logan.

15

COLORWAYS 01

02

03

04

LOPY00 Primer Grey Lens: Grey Delivery 11/1

LOCR19 Matte Clear Lens: Bronze w/ Green Spectra™

LOBK131 Matte Black Lens: Grey w/ Red Spectra™

LOBF00 Black Fade Lens: Grey

05_06

07_08_09

10_11_12

13_14_15

FEATURES Built from bomb-proof Grilamid™ / 8-base ARC® lenses / Built-in hinge system / 100% UV protection.

FRAME MEASUREMENTS LOBK00 Matte Black Lens: Grey

LOTG01 Brown Stripe Tortoise Lens: Bronze

LOBS00 Black Lens: Grey

LOWH00 White Lens: Grey

LOBK2N Lens: Grey Polarized

LOTG3N Lens: Bronze Polarized

LOBS2N Lens: Grey Polarized

LOWH2N Lens: Grey Polarized

™

™

™

LOBS2NP LOTG2NP Lens: Grey Lens: Grey Polarized photocromic Polarized photocromic

36 / S P Y 1 2

LOWH2NP Lens: Grey Polarized photocromic

Frame measures: 60-15-121.5.

WHO WEARS IT ™

Everybody.

STEADY SERIES

kash_ 6

COLORWAYS 01

02_03

04_05

KSWH00 White Lens: Grey

KSBS00 Black Lens: Grey

KSBK00 Matte Black Lens: Grey

KSBS2N Lens: Grey Polarized

KSBK2N Lens: Grey Polarized

06

™

Kash is king, standard issue all-day, every-day shades in a low volume, lightweight package. Cha-Ching!

FEATURES

™

Custom-built from high quality Propionate / 8-base ARC® lenses / Five barrel hinge system / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 61-15-125.

KSTG01 Classic Tortoise Lens: Bronze

WHO WEARS IT Everybody.

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XL

STEADY SERIES

cooper XL_ 8

COLORWAYS 01

02

03

CXCS40 Clear Smoke Lens: Grey w/Silver Mirror

CXWH00 White Lens: Grey

CXBF00 Black Fade Lens: Grey

04

05_06

07_08

A SuPER SIZED vERSION Of THE COOPER, so all the rad shit we said about that... double it.

FEATURES Custom-built from high quality Propionate / 8-base ARC® lenses / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 59-17-142.

CXBS00 Black Lens: Grey

CXTG01 Brown Stripe Tortoise Lens: Bronze CXTG3N Lens: Bronze Polarized

38 / S P Y 1 2

CXBK00 Matte Black Lens: Grey ™

CXBK2N Lens: Grey Polarized

WHO WEARS IT Everybody. ™

STEADY SERIES

mccoy_ 7

COLORWAYS 01

02

03_04

MOPY00 Primer Grey Lens: Grey Delivery 11/1

MOWH00 Matte White Lens: Grey Delivery 11/1

MOBS00 Black Lens: Grey MOBS2N Lens: Grey Polarized Delivery 11/1

05_06

07

moonshine, muscle cars and long nights fueled the birth of NASCAR. jumpstart your hustle

by Smuggling a pair of Mccoys.

FEATURES

™

Custom-built from high quality Propionate / 8-Base PC lenses / Custom metal details / 100% UV protection.

FRAME MEASUREMENTS Frame measures: 63-17-120.

MOZF01 Bronze Fade Lens: Bronze

MOBK00 Matte Black Lens: Grey MOBK2N Lens: Grey Polarized Delivery 11/1

WHO WEARS IT Everybody.

™

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FUEL YOUR PURSUIT OF GOING FAST. IT TOOK ONLY 3,000 HOURS TO MAKE GOOD-LOOKING EYEWEAR THAT’S VIRTUALLY INDESTRUCTIBLE. ADD IN 16+ YEARS OF R&D, THE PERFORMANCE SERIES IS DESIGNED FOR THOSE SPORTS ENTHUSIASTS THAT ENDURE THE CHALLENGE.

THE QUANTA IN TRANSLUCENT BLACK

40 / S P Y 1 2

PERFORMANCE SERIES

alpha_ 01

02

03

It took only 3,000 hours to make good-looking eyewear that’s virtually indestructible with lenses that are interchangeable, shatter-proof, and fog and glare resistant.

PSBK669W Matte Black Lens: Rose w/ Blue Mirror

PSBS69 Black Lens: Grey w/ Black Mirror

PSMS8M Metallic Silver Lens: Grey w/ Blue Spectra™

FEATURES

7

COLORWAYS

04

Built from high quality Grilamid™ / Signature patented Scoop® Venting System / 8-Base ARC® (Accurate Radius Curvature) Impact Resistant Polycarbonate Lenses / Hytrel™ Rubber Nose Pads and Temple Tips / 100% UV protection.

05

FRAME MEASUREMENTS PSBK69 Matte Black Lens: Grey w/ Black Mirror

Frame measures: 68-14-125.

PSTW01 Translucent Brown Lens: Bronze

06

07

PSBS669W Black t Rose w/ Blue Mirror / VLT 29.3 t Grey w/ Black Mirror / VLT 13.0 t Yellow / VLT 31.0

PSBS69M Black t Grey w/ Polarized Black Mirror / VLT 13.3 t Rose w/ Blue Mirror / VLT 29.3

REPLACEMENT LENSES t SPA00006 / Bronze / VLT 10.6 t SPA00004 / Clear / VLT 100.0 t SPA00015 / Grey / VLT 15.3 t SPA00016 / Grey Polarized / VLT 13.3 ™ t SPA00001 / Grey w/ Black Mirror / VLT 13.0 t SPA00002 / Grey Polarized w/ Black Mirror / VLT 13.3 t SPA00007 / Grey w/ Blue Spectra™ / VLT 13.4 t SPA00005 / Rose w/ Blue Mirror / VLT 29.3 t SPA00003 / Yellow / VLT 31.0

™

™

WHO WEARS IT Jeremy McGrath, Mike Montgomery, Sam Hill, Troy Brosnan, Eero Niemela.

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PERFORMANCE SERIES

Quanta_ 6

COLORWAYS 01

02

03_04

QAWH19 Matte White Lens: Bronze w/ Green Spectra™

QATK669W Translucent Black Lens: Rose w/ Blue Mirror

QABK00 Matte Black Lens: Grey QABK2N Lens: Grey Polarized

05

06

This is what you get after 16 years of R&D: stylish, functional eyewear that can endure a world of abuse and won’t allow anything to get in the way of clear vision, fit or comfort.

FEATURES

™

Built from high quality Grilamid™ / Signature patented Scoop® Venting System / 8-Base ARC® (Accurate Radius Curvature) Impact Resistant Polycarbonate Lenses / Hytrel™ Rubber Nose Pads and Temple Tips / 100% UV protection.

FRAME MEASUREMENTS QATW01 Translucent Brown Lens: Bronze

QABS69 Black Lens: Grey w/ Black Mirror

Frame measures: 64-18-125.

REPLACEMENT LENSES t SPA00013 / Bronze / VLT 10.6 t SPA00014 / Bronze w/ Green Spectra™ / VLT 11.8 t SPA00011 / Clear / VLT 100.0 t SPA00017 / Grey / VLT 15.3 t SPA00009 / Grey Polarized / VLT 13.3 ™ t SPA00012 / Rose w/ Blue Mirror / VLT 29.3 t SPA00010 / Yellow / VLT 29.3

WHO WEARS IT Jeremy McGrath, Mike Montgomery, Sam Hill, Troy Brosnan, Eero Niemela.

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TECHNOLOGY/REFERENCE GUIDE

WITHOUT TRIDENT POLARIZED

WITH TRIDENT POLARIZED

TRIDENT POLARIZED LENSES_ ™

All of SPY’s polarized sunglasses feature premium injected Trident lenses. Trident lenses diffuse glare through the use of an integrated polarizing filter layered within the injected lens, allowing incredible clarity even in the harshest conditions. Trident Polarized lenses are of the highest quality available, and effectively eliminates more than 99% of blinding glare.

Polarized lenses act like slatted window blinds—when light hits a reflective surface it bounces and scatters, reducing contrast and clarity. The “blinds” in our Trident lenses block scattered light rays but let in the “right” light, allowing you to see clearly and fight eye fatigue.

REPLACEMENT LENSES_ Replacement lenses are sold separately for the Performance Series. The Alpha “Commando Kit” options include various lens color combinations and a custom micro fiber carrying bag. The Visual Light Transmission (VLT) range for our lenses goes from ‘100’ (100% of light goes through) to ‘0’ (no light comes through). Clear lenses get a rating of ‘100’ but still offer 100% UV protection.

Full Sunshine — VLT Range: 10-14 Overcast/Partly Cloudy — VLT: 29.3 Low/Flat Light — VLT: 29.3 Night — VLT: 100

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ARC® LENS TECHNOLOGY_

LENS MATERIALS_

SPY’s ARC® (Accurate Radius Curvature) lenses are used in to provide the highest quality and most optically correct, distortion-free vision. ARC® lenses are decentered, eliminating distortion and allowing true clarity. All ARC® lenses are Optical Class 1 quality.

POLYCARBONATE. Shield glare while maximizing optical quality lenses that are ultra tough and shatter resistant.

NYLON. Lightweight premium optical quality lenses that are virtually impervious to cracking.

CR39. Rich color tinting and scratch resistance while keeping true optical accuracy.

BASE CURVATURE_

LENS CURVATURE_

SPY’s spherical sunglasses are available in 4, 6, 8, or 9-Base. “Base curve” refers to the amount of “wrap” that a lens has, which in turn affects the curvature of the frame. A flatter lens—such as a 4-Base—will create a much flatter, squared frame shape, whereas a higher base number will cause a sleek, wraparound fit.

SPHERICAL. Traditional spherical lenses have a consistent vertical and horizontal curve in the lens. If the edge of the lens were to continue around back to itself, it would form a spherical shape. All SPY lenses use this common method unless otherwise noted.

4 BASE. As flat as it gets, our 4-base lenses are for straight-up fashion purists.

6 BASE. A middle-ground curve, not too little, not to much. For that “classic” style.

8 BASE. A good strong wrap that works well for both function and fashion.

9 BASE. The strongest curvature we offer for a sleek, athletic and functional fit.

4

6

8

TORIC. A Toric lens has differing horizontal and vertical base curves—meaning that vertically the curvature is different than the horizontal curvature. This shape of lens allows a unique appearance that is very wearable and gives larger, high-wrap frames a modern look and feel.

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TECHNOLOGY/REFERENCE GUIDE

SCOOP® VENTING SYSTEM_

HYTREL™ RUBBER_

SPY’s patented Scoop® venting system combats lens fogging by promoting airflow between the lens and the wearer’s face. Scoop® forces air through strategically placed vents of varying aperture on the frame, effectively shutting down fog and keeping your vision clear.

The Hytrel™ rubber found on Scoop® frame nose pieces and temples is a unique hydrophilic compound that increases in tackiness when introduced to moisture. When you sweat, Hytrel™ keeps your shades firmly in place and ensures a longer ride.

100% UVA, B & C PROTECTION_

All SPY lenses feature 100% UVA, B & C protection. We’ve got you covered so get out there and play.

UVA. Absorbed by the lens of the eye and has permanent aging effects on the retina, can cause aging of the eye.

UVB. High-energy wavelengths, sun’s “tanning rays,” absorbed by the cornea and causes temporary damage, but cornea is the fastest healing organ in body and repairs itself within 48 hours.

UVC. Most dangerous rays, are absorbed by the earth’s ozone layer, where there is still ozone!

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GRILAMID™ FRAMES_

PROPIONATE FRAMES_

SPY uses flexible Grilamid™ in its Scoop® Series and other sport-friendly styles. Grilamid™ frames are shatter-resistant, comfortable, and ready to take on the world in any climate condition.

SPY is one of a few elite manufacturers to offer frames crafted in premium Propionate. Frames constructed fashioned in Propionate have a sleek, dense finish that is modern, comfortable, and durable.

MONEL ALLOY_

PREMIUM HANDMADE ACETATE_

Monel is an engineered alloy of Nickel, Silver and Copper that creates a lightweight, yet extremely durable frame. Monel Alloy is malleable, corrosionresistant and hypo-allergenic for well-fitting and long-wearing shades.

Premium handmade acetate offers a high-end feel and allows for unique color combinations and styles. Most of our acetate frames are built with adjustable wire-core temples for a custom fit and extra style.

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PRODUCT MATRIX

LOOK SERIES

BOWERY_

FLYNN_

BLOK_

FIONA_

BOROUGH_

Like a Ramones back beat, this frame is so solid you can feel it from East 4th to all the way to Chinatown.

You don’t need a passport to pimp these oversized shades.

It’s all about working the angles while keeping your game butter smooth.

Bold up front, dangerous curves out back and fun all over.

Take over one borough at a time.

Built from bomb-proof Grilamid™ t #BTF MFOTFT t 5ISFF CBSSFM IJOHF TZTUFN t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

Built from bomb-proof Grilamid™ t #BTF MFOTFT t 5ISFF CBSSFM IJOHF TZTUFN t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

Hand crafted from luxurious acetate t #BTF OZMPO NPOP MFOT t 'JWF CBSSFM IJOHF TZTUFN t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT /"

Hand crafted from luxurious acetate t #BTF OZMPO NPOP MFOT t 'JWF CBSSFM IJOHF TZTUFN t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT /"

MAYSON_

TOURING_

Crafting the future brick by brick.

Yo boss, you want a rolls royce for your face?

Hand crafted from luxurious acetate t #BTF OZMPO NPOP MFOT t 'JWF CBSSFM IJOHF TZTUFN t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT /"

Custom-built from high quality Propionate t #BTF MFOTFT t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

Custom-built from high quality Propionate t 9 #BTF 5PSJD "3$ÂĽ MFOTFT t )VHF UFNQMFT XJUI TQPJMFS BOE NFUBM EFUBJMT t .. IJOHF t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

METAL SERIES

PARKER_

SHOWTIME_

WELLER_

WILSHIRE_

No Parker posers allowed.

7-time world champ Jeremy McGrath signature model.

Fear and Loathing met Sundays in East Hampton, had a cocktail and called it the Weller.

Life’s a destination. Grand is where it starts, Ocean is where it ends, potholes and a-holes litter the road along the way.

Forged Monel Alloy frame t #BTF MFOTFT t 'MBSFE UFNQMF EFUBJMJOH t 67 QSPUFDUJPO t 'SBNF .FBTVSFT

Hand crafted from Grilamid™ and forged Monel Alloy t Y 1$ MFOTFT t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF .FBTVSFT

Hand crafted from luxurious acetate and forged Monel Alloy t #BTF MFOTFT t 'JWF CBSSFM IJOHF TZTUFN t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

Forged Monel Alloy frame t 9 #BTF 5PSJD "3$ÂĽ MFOTFT t "WJBUPS TUZMJOH t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

ADDICT SERIES

MURENA_

KUBRIK_

FARRAH_

LACROSSE_

HAYMAKER_

You don’t like taking orders do you? Then drive yourself.

Find fantasy in the mundane and create your own perfect ending.

You won’t escape the paparazzi in these over-sized gems.

Handcrafted from luxurious acetate t $SZTUBM DMFBS #BTF $3 MFOTFT t %VSBCMF NFUBM IJOHFT t 8JSF DPSF UFNQMFT t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

Hand crafted from luxurious acetate t #BTF MFOTFT t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF .FBTVSFT

Custom-built from high quality Propionate t #BTF 1$ MFOTFT t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

Stealthy, sleek and versatile lines keep your intentions a mystery.

More coverage, strong wrap and an everyman ďŹ t.

Dropping bombs on your moms. the Haymaker is swinging for the fences and connecting on the reg.

DIRK_

TICE_

Mama didn’t raise a yes man... put some tough on your face.

Vintage styling meets eye to eye with a modern day rocker.

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Custom-built from high quality Propionate t #BTF MFOTFT t 0WFSMBQQJOH UISFF CBSSFM IJOHF TZTUFN t 67 QSPUFDUJPO t 'SBNF .FBTVSFT

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Custom-built from high quality Propionate t Y #BTF 5PSJD "3$ÂĽ MFOTFT t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

Built from bomb-proof Grilamid™ t *OUFHSBUFE IJOHF t #BTF "3$¼ TIJFME t "EKVTUBCMF NFUBM OPTF QJFDF t 67 QSPUFDUJPO t 'SBNF NFBTVSFT / "

STEADY SERIES

DIRTY MO_

LOGAN_

KASH_

COOPER XL_

McCOY_

Dale Earnhardt Jr. signature model.

Thick where you want it, sleek where you need it, Logan is a functional workhorse.

Kash is king, standard issue all-day, every-day shades.

A super sized version of the cooper, so all the rad shit we said about that... double it.

Jumpstart your hustle by smuggling a pair of McCoys.

Custom-built from high quality Propionate t 9 #BTF 5PSJD "3$Â¥ MFOTFT t $VTUPN NFUBM EFUBJMT t .. TUPQ IJOHF t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

Built from bomb-proof Grilamidâ„¢ t #BTF "3$Â¥ MFOTFT t #VJMU JO IJOHF TZTUFN t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

Custom-built from high quality Propionate t #BTF "3$Â¥ MFOTFT t 'JWF CBSSFM IJOHF TZTUFN t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

Custom-built from high quality Propionate t #BTF "3$Â¥ MFOTFT t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

Custom-built from high quality Propionate t #BTF 1$ MFOTFT t $VTUPN NFUBM EFUBJMT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

PERFORMANCE SERIES

ALPHA_

QUANTA_

It took only 3,000 hours to make good-looking eyewear that’s virtually indestructible.

This is what you get after 16 years of R&D.

Built from high quality Grilamid™ t #BTF MFOTFT t 4JHOBUVSF QBUFOUFE 4DPPQ¥ 7FOUJOH 4ZTUFN t #BTF "3$¥ *NQBDU 3FTJTUBOU Polycarbonate Lenses t )ZUSFM™ 3VCCFS /PTF 1BET BOE 5FNQMF 5JQT t 67 QSPUFDUJPO t 'SBNF .FBTVSFT

Built from high quality Grilamid™ t #BTF MFOTFT t 4JHOBUVSF QBUFOUFE 4DPPQ¥ 7FOUJOH 4ZTUFN t #BTF "3$¥ *NQBDU 3FTJTUBOU Polycarbonate Lenses t )ZUSFM™ 3VCCFS /PTF 1BET BOE 5FNQMF 5JQT t 67 QSPUFDUJPO t 'SBNF NFBTVSFT

SPY USA_ ORANGE 21 NORTH AMERICA INC. 2070 LAS PALMAS DRIVE CARLSBAD, CA 92011 USA 1) t 1) t '9

SPY EUROPE_ ORANGE 21 EUROPE S.R.L. VIA VAJONE 2 - 21020 GALLIATE LOMBARDO (VA) ITALY 1) t 1) t '9

marketing@orange21europe.com

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NOTE

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CATSUNSPR12

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