12SU_NIXON_WATCHES

SUMMER / bts 2012 WATCHES

SEASON 12-2

Nixon Inc. © 2012

SEASON 12-2 Every watch we make is a reflection of who we are. That’s why Nixon is committed to the highest standards of quality. It’s why we build character and creativity into everything that bears the Nixon name. And this new collection is an expression of who we are: unique individuals with unique tastes. There’s nothing generic, no bland catch-alls. Instead, we aim for the exceptional. And in doing so, we continue our legacy of combining distinctive, globally-inspired design with the highest quality craftsmanship. Fresh flavors like leopard print acetate, shocking neon orange and dreamy rose gold, make this collection a sharp reflection of the present moment. This is Nixon now. Nice to meet you.

CONTENTS Elite (page 6), New Models (page 8), Collections (page 18), SKU Manager (page 42) NIXON NORTH AMERICA 701 South Coast Hwy, Encinitas CA 92024 USA PH 760.944.0900

nixonnow.com

SEASON 12-2 Every watch we make is a reflection of who we are. That’s why Nixon is committed to the highest standards of quality. It’s why we build character and creativity into everything that bears the Nixon name. And this new collection is an expression of who we are: unique individuals with unique tastes. There’s nothing generic, no bland catch-alls. Instead, we aim for the exceptional. And in doing so, we continue our legacy of combining distinctive, globally-inspired design with the highest quality craftsmanship. Fresh flavors like leopard print acetate, shocking neon orange and dreamy rose gold, make this collection a sharp reflection of the present moment. This is Nixon now. Nice to meet you.

CONTENTS Elite (page 6), New Models (page 8), Collections (page 18), SKU Manager (page 42) NIXON NORTH AMERICA 701 South Coast Hwy, Encinitas CA 92024 USA PH 760.944.0900

nixonnow.com

ELITE Elegant, refined, and utterly indestructible, the Elite collection represents the pinnacle of quality and precision from Nixon. These watches are all made in Switzerland, the global epicenter of watch design and craftsmanship. Achieving the prestigious “Swiss Made” imprint requires that each watch in this collection is built to the exacting standards of Swiss law. Designs must be of superior technical and aesthetic quality, as well as following strict codes for manufacturing and assembly within Swiss borders. The results of this process speak for themselves.

The ‘Swiss Made’ Elite collection is truly world-class.

ELITE Elegant, refined, and utterly indestructible, the Elite collection represents the pinnacle of quality and precision from Nixon. These watches are all made in Switzerland, the global epicenter of watch design and craftsmanship. Achieving the prestigious “Swiss Made” imprint requires that each watch in this collection is built to the exacting standards of Swiss law. Designs must be of superior technical and aesthetic quality, as well as following strict codes for manufacturing and assembly within Swiss borders. The results of this process speak for themselves.

The ‘Swiss Made’ Elite collection is truly world-class.

SEASON 12-2

elite

ELITE Elegant, refined, and utterly indestructible, the Elite collection represents the pinnacle of quality and precision from Nixon. These watches are all made in Switzerland, the global epicenter of watch design and craftsmanship. Achieving the prestigious “Swiss Made” imprint requires that each watch in this collection is built to the exacting standards of Swiss law. Designs must be of superior technical and aesthetic quality, as well as following strict codes for manufacturing and assembly within Swiss borders. The results of this process speak for themselves.

The ‘Swiss Made’ Elite collection is truly world-class.

ELITE Elegant, refined, and utterly indestructible, the Elite collection represents the pinnacle of quality and precision from Nixon. These watches are all made in Switzerland, the global epicenter of watch design and craftsmanship. Achieving the prestigious “Swiss Made” imprint requires that each watch in this collection is built to the exacting standards of Swiss law. Designs must be of superior technical and aesthetic quality, as well as following strict codes for manufacturing and assembly within Swiss borders. The results of this process speak for themselves.

The ‘Swiss Made’ Elite collection is truly world-class.

THE AUTOMATIC elite

Fashions come, fashions go. Today’s hip is tomorrow’s cautionary tale. But quality doesn’t have an expiration date.

Neither does style—real style. You don’t buy a Swiss-made watch without knowing this. The Automatic represents everything that you expect in a luxury timepiece. Elegant, simple. Clean, perfect. Built to last, every detail accounted for. It’s the essence of luxurious simplicity, and it will never let you down. Its mechanics are flawless, its design ageless.

It’s style, not fashion. And it’ll be here for years to come. It’s Automatic. a209 MOVEMENT: Swiss Made mechanical automatic with day and date and sweeping seconds.

CASE: Custom 200 meter, 44 mm stainless steel case with scratch resistant coating. Sapphire crystals and tungsten top-ring. Tungsten capped custom stainless steel crown.

BAND: Custom solid stainless steel 3 link bracelet with stainless steel solid bar double locking clasp.

All Black / 001

Black / 000

White / 100

THE AUTOMATIC elite

Fashions come, fashions go. Today’s hip is tomorrow’s cautionary tale. But quality doesn’t have an expiration date.

Neither does style—real style. You don’t buy a Swiss-made watch without knowing this. The Automatic represents everything that you expect in a luxury timepiece. Elegant, simple. Clean, perfect. Built to last, every detail accounted for. It’s the essence of luxurious simplicity, and it will never let you down. Its mechanics are flawless, its design ageless.

It’s style, not fashion. And it’ll be here for years to come. It’s Automatic. a209 MOVEMENT: Swiss Made mechanical automatic with day and date and sweeping seconds.

CASE: Custom 200 meter, 44 mm stainless steel case with scratch resistant coating. Sapphire crystals and tungsten top-ring. Tungsten capped custom stainless steel crown.

BAND: Custom solid stainless steel 3 link bracelet with stainless steel solid bar double locking clasp.

All Black / 001

Black / 000

White / 100

THE CAPITAL AUTOMATIC elite

You’ve got nothing to hide, and neither does your watch. It’s showing you its Swiss-Made mechanics right down to the 25 jewels that adorn it. What you’re seeing is the culmination of 400 years of Swiss watchmaking on display as each second ticks past. It may require a double take, but it’s not some cocky show-off. Instead, it’s a product of quality construction. The Capital Automatic is a watch for those who appreciate craftsmanship—a watch that can’t help that it looks this good. It knows what it’s got and isn’t afraid to show it. a089 MOVEMENT: 3 hand Swiss Made mechanical, automatic winding with sweeping seconds and 25 jewels. CASE: Custom 100 meter stainless steel with scratch resistant domed sapphire crystal, custom numbered caseback with hardened mineral crystal window and custom oversize enamel fill bezel and triple gasket enamel fill crown.

BAND: Custom solid stainless steel with solid bar double locking clasp.

All Gold / Black / 510

All Black / 001

Black / 000

THE CAPITAL AUTOMATIC elite

You’ve got nothing to hide, and neither does your watch. It’s showing you its Swiss-Made mechanics right down to the 25 jewels that adorn it. What you’re seeing is the culmination of 400 years of Swiss watchmaking on display as each second ticks past. It may require a double take, but it’s not some cocky show-off. Instead, it’s a product of quality construction. The Capital Automatic is a watch for those who appreciate craftsmanship—a watch that can’t help that it looks this good. It knows what it’s got and isn’t afraid to show it. a089 MOVEMENT: 3 hand Swiss Made mechanical, automatic winding with sweeping seconds and 25 jewels. CASE: Custom 100 meter stainless steel with scratch resistant domed sapphire crystal, custom numbered caseback with hardened mineral crystal window and custom oversize enamel fill bezel and triple gasket enamel fill crown.

BAND: Custom solid stainless steel with solid bar double locking clasp.

All Gold / Black / 510

All Black / 001

Black / 000

THE CERAMIC 42-20 elite

Maybe you can have flash without being flashy, can have the benefit of quality without the strain of austerity. The Ceramic 42-20 is an achievement of modern luxury, combining a unique mix of materials to create a timepiece that fuses 21st century aesthetics to the highest quality watchmaking tradition in the world. Its stainless steel and ceramic casing make it strong, its design makes it unique, and its Swiss Made movement makes it precise. The result is an utterly distinguished creation, inside and out. a148 MOVEMENT: 3 hand Swiss Made mechanical with date, automatic winding with sweeping seconds and 25 jewels. CASE: Custom 200 meter solid ceramic body with stainless steel skeleton, external rotating ceramic bezel withcountdown timer, scratch resistant sapphire crystal, custom numbered caseback with hardened mineral crystal window and ceramic screw crown at 9 O’clock position. BAND: Custom solid ceramic with individual screw pin links and custom solid stainless steel butterfly buckle. 21mm wide.

All Black / 001

All White / 126

THE CERAMIC 42-20 elite

Maybe you can have flash without being flashy, can have the benefit of quality without the strain of austerity. The Ceramic 42-20 is an achievement of modern luxury, combining a unique mix of materials to create a timepiece that fuses 21st century aesthetics to the highest quality watchmaking tradition in the world. Its stainless steel and ceramic casing make it strong, its design makes it unique, and its Swiss Made movement makes it precise. The result is an utterly distinguished creation, inside and out. a148 MOVEMENT: 3 hand Swiss Made mechanical with date, automatic winding with sweeping seconds and 25 jewels. CASE: Custom 200 meter solid ceramic body with stainless steel skeleton, external rotating ceramic bezel withcountdown timer, scratch resistant sapphire crystal, custom numbered caseback with hardened mineral crystal window and ceramic screw crown at 9 O’clock position. BAND: Custom solid ceramic with individual screw pin links and custom solid stainless steel butterfly buckle. 21mm wide.

All Black / 001

All White / 126

THE CERAMIC 51-30 elite

Singularity. A nice thought, but even better when it means something. Maybe you want your own watch, not some boilerplate “luxury” pop-out. But maybe this doesn’t mean that you’ve got to strap some showy toy to your wrist just to check the time. The 51-30 is virtually indestructible on the exterior—water resistant to 300 meters, with a ceramic body and a stainless steel skeleton—while containing the most precise mechanisms on the inside. All this in a statement-making design that’s entirely modern, yet utterly timeless. a147 MOVEMENT: 3 hand Swiss Made mechanical with date, automatic winding with sweeping seconds and 25 jewels. CASE: Custom 300 meter solid ceramic body with stainless steel skeleton, external rotating ceramic bezel with countdown timer, scratch resistant sapphire crystal, custom numbered caseback with hardened mineral crystal window and ceramic screw crown at the 9 O’clock position. BAND: Custom solid ceramic with individual screw pin links and custom solid stainless steel butterfly buckle. 25mm wide.

All Black / 001

All White / 126

THE CERAMIC 51-30 elite

Singularity. A nice thought, but even better when it means something. Maybe you want your own watch, not some boilerplate “luxury” pop-out. But maybe this doesn’t mean that you’ve got to strap some showy toy to your wrist just to check the time. The 51-30 is virtually indestructible on the exterior—water resistant to 300 meters, with a ceramic body and a stainless steel skeleton—while containing the most precise mechanisms on the inside. All this in a statement-making design that’s entirely modern, yet utterly timeless. a147 MOVEMENT: 3 hand Swiss Made mechanical with date, automatic winding with sweeping seconds and 25 jewels. CASE: Custom 300 meter solid ceramic body with stainless steel skeleton, external rotating ceramic bezel with countdown timer, scratch resistant sapphire crystal, custom numbered caseback with hardened mineral crystal window and ceramic screw crown at the 9 O’clock position. BAND: Custom solid ceramic with individual screw pin links and custom solid stainless steel butterfly buckle. 25mm wide.

All Black / 001

All White / 126

THE CERAMIC PLAYER elite

The pinnacle of design achievement. The Ceramic Player is doused in confidence, forged in the belief that true style comes from knowing there’s nothing more to be taken away. It’s a watch that says everything that needs to be said, without ever saying a thing. Its origins are as pure as its styling—built in the country that invented the game, and constructed with the most exacting standards. It’s the culmination of years of thinking, and represents an achievement in design, inspired by the person it was built for. a145 MOVEMENT: 3 hand Swiss Made mechanical, automatic winding with sweeping seconds and 25 jewels.

CASE: Custom 100 meter solid ceramic body with stainless steel skeleton, scratch resistant sapphire crystal with anti-glare treatment, custom numbered caseback and triple gasket ceramic crown.

BAND: Custom solid ceramic with individual screw pin links and custom solid stainless steel butterfly buckle.

All Black / 001

All White / 126

THE CERAMIC PLAYER elite

The pinnacle of design achievement. The Ceramic Player is doused in confidence, forged in the belief that true style comes from knowing there’s nothing more to be taken away. It’s a watch that says everything that needs to be said, without ever saying a thing. Its origins are as pure as its styling—built in the country that invented the game, and constructed with the most exacting standards. It’s the culmination of years of thinking, and represents an achievement in design, inspired by the person it was built for. a145 MOVEMENT: 3 hand Swiss Made mechanical, automatic winding with sweeping seconds and 25 jewels.

CASE: Custom 100 meter solid ceramic body with stainless steel skeleton, scratch resistant sapphire crystal with anti-glare treatment, custom numbered caseback and triple gasket ceramic crown.

BAND: Custom solid ceramic with individual screw pin links and custom solid stainless steel butterfly buckle.

All Black / 001

All White / 126

THE MAGNACON Who decided that luxury means extravagance? Where is it written that a luxurious thing must be a precious thing?

The Magnacon indulges itself only in its mechanics—its six hand chronograph movement, its precision time-tracking.

It’s a watch built for the person who knows that the world doesn’t slow down, who wears a timepiece not to be seen, but because there are tasks that need to be performed. And yet, for all of its utility, it contains a simple, durable beauty— elegance built on efficiency, on the knowledge that it won’t be outworked.

elite

A079 MOVEMENT: 6 hand Swiss Made chronograph with day and date.

CASE: Custom 100 meter titanium carbide coated stainless steel with scratch resistant sapphire crystal and double gasket screw crown.

BAND: Custom developed ballistic nylon with imported full grain leather trims or custom injected silicone and custom Titanium Carbide coated buckle.

All Black / 001

All Black / Black / 1147

Matte Black / Surplus / 1042

THE MAGNACON Who decided that luxury means extravagance? Where is it written that a luxurious thing must be a precious thing?

The Magnacon indulges itself only in its mechanics—its six hand chronograph movement, its precision time-tracking.

It’s a watch built for the person who knows that the world doesn’t slow down, who wears a timepiece not to be seen, but because there are tasks that need to be performed. And yet, for all of its utility, it contains a simple, durable beauty— elegance built on efficiency, on the knowledge that it won’t be outworked.

elite

A079 MOVEMENT: 6 hand Swiss Made chronograph with day and date.

CASE: Custom 100 meter titanium carbide coated stainless steel with scratch resistant sapphire crystal and double gasket screw crown.

BAND: Custom developed ballistic nylon with imported full grain leather trims or custom injected silicone and custom Titanium Carbide coated buckle.

All Black / 001

All Black / Black / 1147

Matte Black / Surplus / 1042

THE MAGNACON SS elite

Everything you need, for everywhere you go. The Magnacon SS is an elite watch for people who don’t do outfit changes, who don’t have the time or the desire to put on a new look for each new outing. A watch for people who don’t neatly divide their lives into separate categories, but who want one distinct, well-crafted design to see them through it all. Its movement is precise, its aesthetics are distinguished, and its construction means that it can handle everything you throw at it. a154 MOVEMENT: 6 hand Swiss Made chronograph with day and date.

CASE: Custom 100 meter titanium carbide coated stainless steel with scratch resistant sapphire crystal, custom numbered caseback and double gasket screw crown.

BAND: Custom solid stainless steel with double locking clasp.

All Black / 001

Dark Wood / Black / 1107

Matte Black / Gold / 1041

All Gunmetal / 632

White SR / 199

THE MAGNACON SS elite

Everything you need, for everywhere you go. The Magnacon SS is an elite watch for people who don’t do outfit changes, who don’t have the time or the desire to put on a new look for each new outing. A watch for people who don’t neatly divide their lives into separate categories, but who want one distinct, well-crafted design to see them through it all. Its movement is precise, its aesthetics are distinguished, and its construction means that it can handle everything you throw at it. a154 MOVEMENT: 6 hand Swiss Made chronograph with day and date.

CASE: Custom 100 meter titanium carbide coated stainless steel with scratch resistant sapphire crystal, custom numbered caseback and double gasket screw crown.

BAND: Custom solid stainless steel with double locking clasp.

All Black / 001

Dark Wood / Black / 1107

Matte Black / Gold / 1041

All Gunmetal / 632

White SR / 199

THE REGENT The Regent looked good when your grandfather wore it, better when your old man wore it, and best as you move it through the world. It will still be in style by the time your boy wears it, but what’s better—what’s more important—is that it will still be running when he hands it off to his son. Everything under the casing is exact and seamless, and the exterior glows with the kind of understated cool that means it’ll be around for generations to come.

elite

a126 MOVEMENT: 3 hand Swiss Made mechanical, automatic winding with date, customized 6 O’clock day position, sweeping seconds and 25 jewels. CASE: Custom 100 meter stainless steel with domed scratch resistant sapphire crystal and date magnifier, anti-scratch treatment, custom numbered caseback with hardened mineral crystal window, and triple gasket crown.

BAND: Genuine Italian crocodile leather with custom stainless steel buckle.

Black / 000

THE REGENT The Regent looked good when your grandfather wore it, better when your old man wore it, and best as you move it through the world. It will still be in style by the time your boy wears it, but what’s better—what’s more important—is that it will still be running when he hands it off to his son. Everything under the casing is exact and seamless, and the exterior glows with the kind of understated cool that means it’ll be around for generations to come.

elite

a126 MOVEMENT: 3 hand Swiss Made mechanical, automatic winding with date, customized 6 O’clock day position, sweeping seconds and 25 jewels. CASE: Custom 100 meter stainless steel with domed scratch resistant sapphire crystal and date magnifier, anti-scratch treatment, custom numbered caseback with hardened mineral crystal window, and triple gasket crown.

BAND: Genuine Italian crocodile leather with custom stainless steel buckle.

Black / 000

THE TRADER elite

Capable of nailing the time to a tenth of second, and yet it doesn’t scream to the world that it’s a sports watch.

Instead, it’s tough without being a bully, stylish without being a dandy. It’s a damn capable watch without looking so dreadfully…functional. Essentially bombproof—a mix of strong elements in titanium carbide, stainless steel and sapphire crystal—and yet dripping with stealth style. Its seven hand movement means you’ll never be at a loss, and its dark styling means that it’ll never go out of style. a153 MOVEMENT: 7 hand Swiss Made quartz chronograph with day, date and month. CASE: Custom 200 meter titanium carbide coated and scratch resistant stainless steel with scratch resistant sapphire crystal, custom numbered caseback, and custom levered screw crown and pushers. BAND: Custom titanium carbide coated stainless steel with solid bar double locking butterfly clasp and inter-changeable fireproof nylon band with stainless steel buckle.

All Black / 001

THE TRADER elite

Capable of nailing the time to a tenth of second, and yet it doesn’t scream to the world that it’s a sports watch.

Instead, it’s tough without being a bully, stylish without being a dandy. It’s a damn capable watch without looking so dreadfully…functional. Essentially bombproof—a mix of strong elements in titanium carbide, stainless steel and sapphire crystal—and yet dripping with stealth style. Its seven hand movement means you’ll never be at a loss, and its dark styling means that it’ll never go out of style. a153 MOVEMENT: 7 hand Swiss Made quartz chronograph with day, date and month. CASE: Custom 200 meter titanium carbide coated and scratch resistant stainless steel with scratch resistant sapphire crystal, custom numbered caseback, and custom levered screw crown and pushers. BAND: Custom titanium carbide coated stainless steel with solid bar double locking butterfly clasp and inter-changeable fireproof nylon band with stainless steel buckle.

All Black / 001

Founded in Encinitas, California in 1998.

nixon.com

Founded in Encinitas, California in 1998.

nixon.com

THE QUAD When you know what’s important, less really is more. With its minimalist design and basic analog functions, The Quad represents the essence of simplicity. Like an all white board or plain black shades, substance takes the place of frills and flash. In the water or on dry land, the elements of style are pure and simple. Keep it that way.

All Black /Dark Red Nylon / 1167

Surplus / Black Nylon / 1151

Navy / Red Nylon / 1152

A344 MOVEMENT: 3 hand Japanese quartz. CASE: 39mm diameter, 10 ATM / 100 meter custom stainless steel. Our new unibody construction provides strength and durability. The case features a low profile domed hardened mineral crystal with flush enamel filled color popped crown. BAND: Nylon webbing with custom stainless steel buckle and keepers.

EXTRAS: Second hand design inspired by surfboard fins.

Neon Orange Nylon / 1178

White / Black Nylon / 1177

NEW WATCHES 9

THE QUAD When you know what’s important, less really is more. With its minimalist design and basic analog functions, The Quad represents the essence of simplicity. Like an all white board or plain black shades, substance takes the place of frills and flash. In the water or on dry land, the elements of style are pure and simple. Keep it that way.

All Black /Dark Red Nylon / 1167

Surplus / Black Nylon / 1151

Navy / Red Nylon / 1152

A344 MOVEMENT: 3 hand Japanese quartz. CASE: 39mm diameter, 10 ATM / 100 meter custom stainless steel. Our new unibody construction provides strength and durability. The case features a low profile domed hardened mineral crystal with flush enamel filled color popped crown. BAND: Nylon webbing with custom stainless steel buckle and keepers.

EXTRAS: Second hand design inspired by surfboard fins.

Neon Orange Nylon / 1178

White / Black Nylon / 1177

NEW WATCHES 9

THE RIDE SS For that long haul down the road less traveled, the Ride SS is a trustworthy companion. Bold, durable and yet refined, it combines high-output engineering with the reliability of a daily driver. Up the interstate or off the grid, the Ride SS carries intrepid travelers far beyond the boundaries of boring. Now rendered in a full stainless steel chassis, this road-tested timepiece upshifts into a class all its own.

A347 MOVEMENT: 6 hand Japanese quartz chronograph with wide eye subdials and date.

CASE: 49 mm diameter, 10 ATM / 100 meter custom coated stainless steel with carbite texture. Raised bezel designed to protect the hardened mineral crystal in a sandwich construction.

BAND: 23mm wide, 3 link stainless steel tapered band with beveled edge links.

All Black / 001

Black / 000

White / 100

NEW WATCHES 11

THE RIDE SS For that long haul down the road less traveled, the Ride SS is a trustworthy companion. Bold, durable and yet refined, it combines high-output engineering with the reliability of a daily driver. Up the interstate or off the grid, the Ride SS carries intrepid travelers far beyond the boundaries of boring. Now rendered in a full stainless steel chassis, this road-tested timepiece upshifts into a class all its own.

A347 MOVEMENT: 6 hand Japanese quartz chronograph with wide eye subdials and date.

CASE: 49 mm diameter, 10 ATM / 100 meter custom coated stainless steel with carbite texture. Raised bezel designed to protect the hardened mineral crystal in a sandwich construction.

BAND: 23mm wide, 3 link stainless steel tapered band with beveled edge links.

All Black / 001

Black / 000

White / 100

NEW WATCHES 11

THE CORPORAL SS The new stainless steel Corporal SS takes command. Stripped of all but the essential function of keeping true time, the Corporal distinguishes itself as a leader. The strategic blend of high-caliber construction and disciplined design result in a forceful display of superior style.

All Black / 001

Matte Black / Matte Gunmetal / 1062

White / 100

A346 MOVEMENT: 3 hand Japanese quartz. CASE: 48 mm diameter, 10 ATM / 100 meter stainless steel with enamel filled crown. Raised bezel designed to protect the hardened mineral crystal. BAND: 23mm wide, 3 link stainless steel tapered band with beveled edge links.

NEW WATCHES 13

THE CORPORAL SS The new stainless steel Corporal SS takes command. Stripped of all but the essential function of keeping true time, the Corporal distinguishes itself as a leader. The strategic blend of high-caliber construction and disciplined design result in a forceful display of superior style.

All Black / 001

Matte Black / Matte Gunmetal / 1062

White / 100

A346 MOVEMENT: 3 hand Japanese quartz. CASE: 48 mm diameter, 10 ATM / 100 meter stainless steel with enamel filled crown. Raised bezel designed to protect the hardened mineral crystal. BAND: 23mm wide, 3 link stainless steel tapered band with beveled edge links.

NEW WATCHES 13

THE CAMDEN Go for glamour; make some noise. Put the top down and soak up the sun because this journey is a joyride. And whether tonight’s your night to be the party queen or the designated driver, the Camden rides shotgun in style.

All Black / Black Crystal / 1150

All Rose Gold / 897

All Gold / 502

A343 MOVEMENT: 3 hand Japanese quartz. CASE: 42 mm, 10 ATM, 100 meter custom stainless steel case with custom faceted crown and hardened mineral crystal. Diamond positioned on the dial at 12 hour. BAND: Custom 3 link band with a double locking deployant buckle.

White / 100

NEW WATCHES 15

THE DIVVY The fine lines of The Divvy are engaging. Its balanced, minimalist design takes the appreciation of fine art beyond the four white walls of the gallery space and into the real world. Smart, subtle details overlay a classic silhouette for a look that is familiar yet fresh. Beneath the smooth, numberless face, our proven internal mechanics make The Divvy a work of enduring quality.

All Gold / 502

All Black / Leopard / 1153

White Granite / 1029

A345 MOVEMENT: 3 hand Japanese quartz. CASE: 40 mm diameter, 5 ATM / 50 meter custom stainless steel case with hardened mineral crystal and acetate top ring. Dial has a unique two level designs. Cut out hour disk reveals dial texture. BAND: Custom stainless steel band with deployant buckle.

NEW WATCHES 17

THE DIVVY The fine lines of The Divvy are engaging. Its balanced, minimalist design takes the appreciation of fine art beyond the four white walls of the gallery space and into the real world. Smart, subtle details overlay a classic silhouette for a look that is familiar yet fresh. Beneath the smooth, numberless face, our proven internal mechanics make The Divvy a work of enduring quality.

All Gold / 502

All Black / Leopard / 1153

White Granite / 1029

A345 MOVEMENT: 3 hand Japanese quartz. CASE: 40 mm diameter, 5 ATM / 50 meter custom stainless steel case with hardened mineral crystal and acetate top ring. Dial has a unique two level designs. Cut out hour disk reveals dial texture. BAND: Custom stainless steel band with deployant buckle.

NEW WATCHES 17

the CHRONICLE

the sentry leather

A127

A105

Pinstripe / 850

Pinstripe / 850

the MELLOR

THE TIME TELLER

A129

A045

Pinstripe / 850

Pinstripe / 850

THE RAIDER

the WIT

A317

A318

Pinstripe / 850

Pinstripe / 850

PINSTRIPE Clean and classic, the cool blue hue of our Pinstripe collection puts a fresh twist on proper prep style. Think seersucker minus the sucker.

Laid-back luxury. With crisp white faces encased in shimmering stainless, these watches project timeless class and casual sophistication from the Hamptons to Harvard yard.

COLLECTIONS 19

the CHRONICLE

the sentry leather

A127

A105

Pinstripe / 850

Pinstripe / 850

the MELLOR

THE TIME TELLER

A129

A045

Pinstripe / 850

Pinstripe / 850

THE RAIDER

the WIT

A317

A318

Pinstripe / 850

Pinstripe / 850

PINSTRIPE Clean and classic, the cool blue hue of our Pinstripe collection puts a fresh twist on proper prep style. Think seersucker minus the sucker.

Laid-back luxury. With crisp white faces encased in shimmering stainless, these watches project timeless class and casual sophistication from the Hamptons to Harvard yard.

COLLECTIONS 19

THE CAMDEN Go for glamour; make some noise. Put the top down and soak up the sun because this journey is a joyride. And whether tonight’s your night to be the party queen or the designated driver, the Camden rides shotgun in style.

All Black / Black Crystal / 1150

All Rose Gold / 897

All Gold / 502

A343 MOVEMENT: 3 hand Japanese quartz. CASE: 42 mm, 10 ATM, 100 meter custom stainless steel case with custom faceted crown and hardened mineral crystal. Diamond positioned on the dial at 12 hour. BAND: Custom 3 link band with a double locking deployant buckle.

White / 100

NEW WATCHES 15

the FALCON

the PLATFORM

A195

A272

Sanded Steel / White / 1166

Sanded Steel / White / 1166

the PLAYER

the MANUAL

SANDED STEEL / WHITE Reflecting the glass and steel of the urban landscape, this collection goes citywide with raw, determined elegance. Shimmering steel is stripped and sanded then double-coated to lock in a matte metallic luster. Deconstruction becomes redefinition as material quality exposes the power of pure design.

the 51-30

the CHRONICLE SS

A057

A198

A140

A244

Sanded Steel / White / 1166

Sanded Steel / White / 1166

Sanded Steel / White / 1166

Sanded Steel / White / 1166

the AXIS

THE SPUR

the QUATRO

A324

A263

A013

Sanded Steel / White / 1166

Sanded Steel / White / 1166

Sanded Steel / White / 1166

COLLECTIONS 21

the FALCON

the PLATFORM

A195

A272

Sanded Steel / White / 1166

Sanded Steel / White / 1166

the PLAYER

the MANUAL

SANDED STEEL / WHITE Reflecting the glass and steel of the urban landscape, this collection goes citywide with raw, determined elegance. Shimmering steel is stripped and sanded then double-coated to lock in a matte metallic luster. Deconstruction becomes redefinition as material quality exposes the power of pure design.

the 51-30

the CHRONICLE SS

A057

A198

A140

A244

Sanded Steel / White / 1166

Sanded Steel / White / 1166

Sanded Steel / White / 1166

Sanded Steel / White / 1166

the AXIS

THE SPUR

the QUATRO

A324

A263

A013

Sanded Steel / White / 1166

Sanded Steel / White / 1166

Sanded Steel / White / 1166

COLLECTIONS 21

ALL BLACK NYLON Jail House Tee The 51-30 Depot iPhone4 Case

Wrap Leather iPad2 Case The Axe The Mirco Blaster

Phase 4 Zip Wallet Field Backpack

Simply put, black is necessary. It is foundational. Everlasting. There is no other tone in the visible spectrum that speaks with the understated authority of almighty black. It is serious and severe yet subtle. This collection avoids detection, revealing itself in ballistic nylon and blackened steel.

ALL BLACK NYLON Jail House Tee The 51-30 Depot iPhone4 Case

Wrap Leather iPad2 Case The Axe The Mirco Blaster

Phase 4 Zip Wallet Field Backpack

Simply put, black is necessary. It is foundational. Everlasting. There is no other tone in the visible spectrum that speaks with the understated authority of almighty black. It is serious and severe yet subtle. This collection avoids detection, revealing itself in ballistic nylon and blackened steel.

the 51-30

the AXE

A057

A322

All Black Nylon / 1148 Band: Ballistic Nylon

All Black Nylon / 1148 Band: Nylon

the SENTRY A027 All Black Nylon / 1148 Band: Nylon

ABOVE: The 51-30.

COLLECTIONS 25

the 51-30

the AXE

A057

A322

All Black Nylon / 1148 Band: Ballistic Nylon

All Black Nylon / 1148 Band: Nylon

the SENTRY A027 All Black Nylon / 1148 Band: Nylon

ABOVE: The 51-30.

COLLECTIONS 25

THE AXE

the Sentry

A322

A027

Surplus / Black Nylon / 1151

Surplus / Black Nylon / 1151

THE MELLOR

the QUAD

A129

A344

Surplus / Black Nylon / 1151

Surplus / Black Nylon / 1151

THE TIME TELLER A045 Surplus / Black Nylon / 1151

SURPLUS / BLACK NYLON Whether you’re off on a mission for waves or work, the military-inspired Surplus Collection supports all of your tactical operations. Marked by advanced ability in all environments, it leads you fearlessly forward. The strategic pairing of deep olive green and badass black combine to deliver government-issue durability backed by civilian style.

COLLECTIONS 27

THE AXE

the Sentry

A322

A027

Surplus / Black Nylon / 1151

Surplus / Black Nylon / 1151

THE MELLOR

the QUAD

A129

A344

Surplus / Black Nylon / 1151

Surplus / Black Nylon / 1151

THE TIME TELLER A045 Surplus / Black Nylon / 1151

SURPLUS / BLACK NYLON Whether you’re off on a mission for waves or work, the military-inspired Surplus Collection supports all of your tactical operations. Marked by advanced ability in all environments, it leads you fearlessly forward. The strategic pairing of deep olive green and badass black combine to deliver government-issue durability backed by civilian style.

COLLECTIONS 27

the RUBBER 51-30

the SENTRY

A236

A027

Navy / 307

Navy / Red Nylon / 1152

the MELLOR

the QUAD

A129

A344

Navy / Red Nylon / 1152

Navy / Red Nylon / 1152

the TIME TELLER A045 Navy / Red Nylon / 1152

NAVY Cold and deep like the seven seas, our new Navy Collection is a nod to the nautical. A blue of boat trips and barrels; where the horizon blurs between sea and sky. Classic and cool. Refined but relaxed. With contrast details of bright white and safety red, this collection captures the true colors of the life aquatic.

COLLECTIONS 29

the RUBBER 51-30

the SENTRY

A236

A027

Navy / 307

Navy / Red Nylon / 1152

the MELLOR

the QUAD

A129

A344

Navy / Red Nylon / 1152

Navy / Red Nylon / 1152

the TIME TELLER A045 Navy / Red Nylon / 1152

NAVY Cold and deep like the seven seas, our new Navy Collection is a nod to the nautical. A blue of boat trips and barrels; where the horizon blurs between sea and sky. Classic and cool. Refined but relaxed. With contrast details of bright white and safety red, this collection captures the true colors of the life aquatic.

COLLECTIONS 29

ORANGE BANG The Wire The Time Teller P The Lodown

The Unit The Trooper

Built on ideas of wild individualism and always losing stuff, the Neon Orange Collection takes the powerful pop of neon orange from construction zones and hunter safety, and puts it on you. Even when it’s cold, it’s hot and no matter where you roam, it will never get lost.

ORANGE BANG The Wire The Time Teller P The Lodown

The Unit The Trooper

Built on ideas of wild individualism and always losing stuff, the Neon Orange Collection takes the powerful pop of neon orange from construction zones and hunter safety, and puts it on you. Even when it’s cold, it’s hot and no matter where you roam, it will never get lost.

the UNIT

the LODOWN

A197

A530

Neon Orange / 1156

Neon Orange / 1156

the small LODOWN

THE QUAD

A498

A344

Neon Orange / 1156

Neon Orange Nylon / 1178

the TIME TELLER P A119 Neon Orange / 1156

ABOVE: The Time Teller P.

COLLECTIONS 33

the UNIT

the LODOWN

A197

A530

Neon Orange / 1156

Neon Orange / 1156

the small LODOWN

THE QUAD

A498

A344

Neon Orange / 1156

Neon Orange Nylon / 1178

the TIME TELLER P A119 Neon Orange / 1156

ABOVE: The Time Teller P.

COLLECTIONS 33

the CAMDEN

THE 51-30

A343

A057

All Black / Black Crystal / 1150

All Black / Black Crystal / 1150

the 42-20

THE SPUR

A035

A263

All Black / Black Crystal / 1150

All Black / Black Crystal / 1150

THE MONOPOLY

the KENSINGTON

A325

A099

All Black / Black Crystal / 1150

All Black / Black Crystal / 1150

ALL BLACK / BLACK CRYSTAL Black is the total absence of light. It is a moonless midnight; a dark mystery that draws us in. And taking this theme a step further still, our All Black / Black Crystal Collection puts black on top of black for the ultimate in murdered-out stealth styling. But look closely, icy black crystal jewels add a subtle splash of luxury to this dark display.

COLLECTIONS 35

the CAMDEN

THE 51-30

A343

A057

All Black / Black Crystal / 1150

All Black / Black Crystal / 1150

the 42-20

THE SPUR

A035

A263

All Black / Black Crystal / 1150

All Black / Black Crystal / 1150

THE MONOPOLY

the KENSINGTON

A325

A099

All Black / Black Crystal / 1150

All Black / Black Crystal / 1150

ALL BLACK / BLACK CRYSTAL Black is the total absence of light. It is a moonless midnight; a dark mystery that draws us in. And taking this theme a step further still, our All Black / Black Crystal Collection puts black on top of black for the ultimate in murdered-out stealth styling. But look closely, icy black crystal jewels add a subtle splash of luxury to this dark display.

COLLECTIONS 35

ROSE GOLD & CHOCOLATE The Apollo 3-Button Mic The Mellor Superstition Wallet

Fleet Low Slung Hobo The Raider The Player

Expanding the boundaries of what it means to be both modern and classic, our Rose Gold and Chocolate Collection tips a champagne toast to the past while rushing headlong into the future. It is refinement redefined. Crossing campus or cooling down over cocktails, this lush color combination always demands a doubletake.

ROSE GOLD & CHOCOLATE The Apollo 3-Button Mic The Mellor Superstition Wallet

Fleet Low Slung Hobo The Raider The Player

Expanding the boundaries of what it means to be both modern and classic, our Rose Gold and Chocolate Collection tips a champagne toast to the past while rushing headlong into the future. It is refinement redefined. Crossing campus or cooling down over cocktails, this lush color combination always demands a doubletake.

THE CAMDEN

the PLAYER

the MELLOR

the CERAMIC TIME TELLER

A343

A140

A129

A250

All Rose Gold / 897

All Rose Gold / 897

Chocolate Pinstripe / 1155

Cherry Chocolate / 1192

the KENSINGTON

the SMALL PLAYER

A099

A300

All Rose Gold / 897

All Rose Gold / 897

the RAIDER A317 Chocolate Pinstripe / 1155

COLLECTIONS 39

THE CAMDEN

the PLAYER

the MELLOR

the CERAMIC TIME TELLER

A343

A140

A129

A250

All Rose Gold / 897

All Rose Gold / 897

Chocolate Pinstripe / 1155

Cherry Chocolate / 1192

the KENSINGTON

the SMALL PLAYER

A099

A300

All Rose Gold / 897

All Rose Gold / 897

the RAIDER A317 Chocolate Pinstripe / 1155

COLLECTIONS 39

the 51-30 CHRONO

the 42-20 chrono

A083

A037

All Black / Leopard / 1153

All Black / Leopard / 1153

the Divvy

the time teller acetate

A345

A327

All Black / Leopard / 1153

Leopard / 1157

LEOPARD Our new Leopard Collection springs forth from the shadows with sleek, feline efficiency to attack dull conformity. The spots you see are created through an exclusive process in which acetate is imprinted with unique natural patterns. Each piece is one-of-a-kind and the results are totally wild. Welcome to the jungle.

COLLECTIONS 41

the 51-30 CHRONO

the 42-20 chrono

A083

A037

All Black / Leopard / 1153

All Black / Leopard / 1153

the Divvy

the time teller acetate

A345

A327

All Black / Leopard / 1153

Leopard / 1157

LEOPARD Our new Leopard Collection springs forth from the shadows with sleek, feline efficiency to attack dull conformity. The spots you see are created through an exclusive process in which acetate is imprinted with unique natural patterns. Each piece is one-of-a-kind and the results are totally wild. Welcome to the jungle.

COLLECTIONS 41