Collection 2015 SPRING / SUMMer
original buff, S.A. C/ Franรงa 16, 08700 Igualada Barcelona (Spain) tel.: +34 93 805 48 61 fax: +34 93 804 47 02 buff@buff.eu www.buff.eu
AR N DW E L E C T I O A E H L CO K& 15 N EC S O R IE S e r 2 0 M ES AC C G / S U M IN SPR
INDE X
SPRING-SUMMER
Original Buff, S.A. is a company located in Barcelona that created “the original multifunctional seamless headwear” in 1992, and became renowned in the sports industry under the brand name BUFF®. With products being sold in over 70 countries,the brand expanded and bloomed into the fashion industry with BUFF® Urban in 2010. The lifestyle branch of the company is known for merging style and practicality; BUFF® Urban offers cutting edge designs along with the easy-to-wear system of snoods, making its pieces stylish yet functional. C/França, 16, 08700 Igualada (Barcelona - Spain) tel.: +34 93 805 48 61 · fax.: +34 93804 47 02 · buff@buff.eu · www.buff.eu BUFF® and Flat is Boring® are registered trademarks property of Original Buff, S.A.
2015
1-The Urban Community
3
2-Look Book • Infinity Scarf • Bandana • Wrap • Square Scarf • Scarf
23
3-Inspiration Overview
133
4-Collaborations
135
5-Product Summary
137
6-Communication Strategy
147
7-Merchandising
153
INDE X
SPRING-SUMMER
Original Buff, S.A. is a company located in Barcelona that created “the original multifunctional seamless headwear” in 1992, and became renowned in the sports industry under the brand name BUFF®. With products being sold in over 70 countries,the brand expanded and bloomed into the fashion industry with BUFF® Urban in 2010. The lifestyle branch of the company is known for merging style and practicality; BUFF® Urban offers cutting edge designs along with the easy-to-wear system of snoods, making its pieces stylish yet functional. C/França, 16, 08700 Igualada (Barcelona - Spain) tel.: +34 93 805 48 61 · fax.: +34 93804 47 02 · buff@buff.eu · www.buff.eu BUFF® and Flat is Boring® are registered trademarks property of Original Buff, S.A.
2015
1-The Urban Community
3
2-Look Book • Infinity Scarf • Bandana • Wrap • Square Scarf • Scarf
23
3-Inspiration Overview
133
4-Collaborations
135
5-Product Summary
137
6-Communication Strategy
147
7-Merchandising
153
STUDIO honors a legacy of elegance, experience, and style through pieces designed with character and top quality materials.
3
STUDIO honors a legacy of elegance, experience, and style through pieces designed with character and top quality materials.
3
STUDIO
5
STUDIO
5
STUDIO
7
STUDIO
7
STUDIO
9
STUDIO
9
VARSITY ventures towards originality in style and visual impact with unique prints, daring designs, and statement pieces.
11
VARSITY ventures towards originality in style and visual impact with unique prints, daring designs, and statement pieces.
11
VARSITY
13
VARSITY
13
VARSITY
15
VARSITY
15
VARSITY
17
VARSITY
17
VARSITY
19
VARSITY
19
VARSITY
21
VARSITY
21
LEWIS COMPOSITION: 96% POLYESTER 4% ELASTAN
1765.775 AQUA HAZE
Infinity · Varsity
1765.419 BLOSSOM
23
LEWIS COMPOSITION: 96% POLYESTER 4% ELASTAN
1765.775 AQUA HAZE
Infinity · Varsity
1765.419 BLOSSOM
23
DR AW Infinity · Varsity
1763.419 BLOSSOM
1763.838 MERMAID
models marked with
will be used in campaign images.
COMPOSITION: 96% POLYESTER 4% ELASTAN
25
DR AW Infinity · Varsity
1763.419 BLOSSOM
1763.838 MERMAID
models marked with
will be used in campaign images.
COMPOSITION: 96% POLYESTER 4% ELASTAN
25
BRUSH Infinity · Varsity
1766.838 MERMAID
1766.840 SEA GREEN
models marked with
will be used in campaign images.
COMPOSITION: 96% POLYESTER 4% ELASTAN
27
BRUSH Infinity · Varsity
1766.838 MERMAID
1766.840 SEA GREEN
models marked with
will be used in campaign images.
COMPOSITION: 96% POLYESTER 4% ELASTAN
27
LOOKOUT Infinity · Varsity
1777.771 PATRIOT BLUE
models marked with
will be used in campaign images.
COMPOSITION: 96% POLYESTER 4% ELASTAN
29
LOOKOUT Infinity · Varsity
1777.771 PATRIOT BLUE
models marked with
will be used in campaign images.
COMPOSITION: 96% POLYESTER 4% ELASTAN
29
PART Y COMPOSITION: 96% POLYESTER 4% ELASTAN
Infinity · Varsity
1769.002 EGRET
31
PART Y COMPOSITION: 96% POLYESTER 4% ELASTAN
Infinity · Varsity
1769.002 EGRET
31
CYCLE COMPOSITION: 100% COTTON
Infinity · Varsity
1764.525 LILAC SNOW
1764.770 BLUE GLASS
33
CYCLE COMPOSITION: 100% COTTON
Infinity · Varsity
1764.525 LILAC SNOW
1764.770 BLUE GLASS
33
ALUM COMPOSITION: 100% COTTON
1122.630 VIOLET ICE
Infinity · Studio
1122.925 DARK GULL GREY
1122.769 DRESS BLUES
1122.012 NIMBUS CLOUD
35
ALUM COMPOSITION: 100% COTTON
1122.630 VIOLET ICE
Infinity · Studio
1122.925 DARK GULL GREY
1122.769 DRESS BLUES
1122.012 NIMBUS CLOUD
35
VELA COMPOSITION: 100% COTTON
Infinity · Varsity
1101.527 BEAUJOLAIS
1101.773 MAJOLICA BLUE
37
VELA COMPOSITION: 100% COTTON
Infinity · Varsity
1101.527 BEAUJOLAIS
1101.773 MAJOLICA BLUE
37
AY UN Infinity · Varsity
1768.839 BASIL
1768.418 MARSALA
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON
39
AY UN Infinity · Varsity
1768.839 BASIL
1768.418 MARSALA
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON
39
FANA COMPOSITION: 91% COTTON 9% POLYAMIDE
1108.510 HOT PINK
Infinity · Varsity
1108.830 GREEN SEA SPRAY
41
FANA COMPOSITION: 91% COTTON 9% POLYAMIDE
1108.510 HOT PINK
Infinity · Varsity
1108.830 GREEN SEA SPRAY
41
CROW COMPOSITION: 91% COTTON 9% POLYAMIDE
1772.830 GREEN SEA SPRAY
Infinity · Varsity
1772.510 HOT PINK
43
CROW COMPOSITION: 91% COTTON 9% POLYAMIDE
1772.830 GREEN SEA SPRAY
Infinity · Varsity
1772.510 HOT PINK
43
PONCA COMPOSITION: 45% VISCOSE 55% LINEN
1771.776 MOONLIGHT BLUE
Infinity · Studio
1771.632 MAROON
45
PONCA COMPOSITION: 45% VISCOSE 55% LINEN
1771.776 MOONLIGHT BLUE
Infinity · Studio
1771.632 MAROON
45
ATAC AMA COMPOSITION: 45% VISCOSE 55% LINEN
1604.002 EGRET
Infinity · Studio
1604.903 GUNMETAL
47
ATAC AMA COMPOSITION: 45% VISCOSE 55% LINEN
1604.002 EGRET
Infinity · Studio
1604.903 GUNMETAL
47
BLOCK COMPOSITION: 96% POLYESTER 4% ELASTAN
bandana · Varsity
1770.116 LIME LIGHT
49
BLOCK COMPOSITION: 96% POLYESTER 4% ELASTAN
bandana · Varsity
1770.116 LIME LIGHT
49
BOUQUET COMPOSITION: 96% POLYESTER 4% ELASTAN
bandana · Varsity
1767.775 AQUA HAZE
51
BOUQUET COMPOSITION: 96% POLYESTER 4% ELASTAN
bandana · Varsity
1767.775 AQUA HAZE
51
WAD COMPOSITION: 100% COTTON
wrap · Studio
1085.838 MERMAID
1085.526 ORCHID TINT
53
WAD COMPOSITION: 100% COTTON
wrap · Studio
1085.838 MERMAID
1085.526 ORCHID TINT
53
BRAKE square scarf · Varsity
1788.401 RED CRIMSON
1788.771 PATRIOT BLUE
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 57 x 57 cm
55
BRAKE square scarf · Varsity
1788.401 RED CRIMSON
1788.771 PATRIOT BLUE
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 57 x 57 cm
55
IS ATIS square scarf · Studio
1760.742 DUSTY BLUE
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 58 x 58 cm
57
IS ATIS square scarf · Studio
1760.742 DUSTY BLUE
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 58 x 58 cm
57
OPTICAL square scarf · Studio
1780.999 BLACK
1780.775 AQUA HAZE
models marked with
will be used in campaign images.
COMPOSITION: 100% SILK size: 65 x 65 cm
59
OPTICAL square scarf · Studio
1780.999 BLACK
1780.775 AQUA HAZE
models marked with
will be used in campaign images.
COMPOSITION: 100% SILK size: 65 x 65 cm
59
ROSE COMPOSITION: 100% COTTON size: 67 x 67 cm
square scarf · Studio
1810.504 LOBSTER
61
ROSE COMPOSITION: 100% COTTON size: 67 x 67 cm
square scarf · Studio
1810.504 LOBSTER
61
PHOEBE COMPOSITION: 100% COTTON size: 67 x 67 cm
square scarf · Studio
1817.506 CORAL
63
PHOEBE COMPOSITION: 100% COTTON size: 67 x 67 cm
square scarf · Studio
1817.506 CORAL
63
SPECKLE square scarf · Studio
will be used in campaign images.
COMPOSITION: 62% COTTON 38% SILK size: 67 x 67 cm
1808.511 HONEYSUCKLE
models marked with
SQUARE
65
SPECKLE square scarf · Studio
will be used in campaign images.
COMPOSITION: 62% COTTON 38% SILK size: 67 x 67 cm
1808.511 HONEYSUCKLE
models marked with
SQUARE
65
FLORAL COMPOSITION: 62% COTTON 38% SILK size: 67 x 67 cm
square scarf · Studio
1812.717 MIDNIGHT
67
FLORAL COMPOSITION: 62% COTTON 38% SILK size: 67 x 67 cm
square scarf · Studio
1812.717 MIDNIGHT
67
SQUARE
WONDERLAND
COMPOSITION: 100% SILK size: 67 x 67 cm
square scarf · Studio
1806.703 SKYDIVER
69
SQUARE
WONDERLAND
COMPOSITION: 100% SILK size: 67 x 67 cm
square scarf · Studio
1806.703 SKYDIVER
69
XANTHE COMPOSITION: 100% SILK size: 67 x 67 cm
square scarf · Studio
1811.408 HIBISCUS
71
XANTHE COMPOSITION: 100% SILK size: 67 x 67 cm
square scarf · Studio
1811.408 HIBISCUS
71
ANGELIQUE square scarf · Varsity TWO LAYER DESIGN
1792.502 FUCHSIA
models marked with
will be used in campaign images.
COMPOSITION: 100% POLYESTER size: 114 x 114 cm
73
ANGELIQUE square scarf · Varsity TWO LAYER DESIGN
1792.502 FUCHSIA
models marked with
will be used in campaign images.
COMPOSITION: 100% POLYESTER size: 114 x 114 cm
73
NEAH square scarf · Varsity
1796.716 MAZARINE
models marked with
will be used in campaign images.
COMPOSITION: 100% POLYESTER size: 114 x 114 cm
75
NEAH square scarf · Varsity
1796.716 MAZARINE
models marked with
will be used in campaign images.
COMPOSITION: 100% POLYESTER size: 114 x 114 cm
75
KAIBAB square scarf · Varsity
1815.706 TEAL
models marked with
will be used in campaign images.
COMPOSITION: 100% POLYESTER size: 114 x 114 cm
77
KAIBAB square scarf · Varsity
1815.706 TEAL
models marked with
will be used in campaign images.
COMPOSITION: 100% POLYESTER size: 114 x 114 cm
77
BANNOCK square scarf · Varsity
1791.506 CORAL
1791.729 RIVIERA
models marked with
will be used in campaign images.
COMPOSITION: 100% POLYESTER size: 114 x 114 cm
79
BANNOCK square scarf · Varsity
1791.506 CORAL
1791.729 RIVIERA
models marked with
will be used in campaign images.
COMPOSITION: 100% POLYESTER size: 114 x 114 cm
79
GOUACHE COMPOSITION: 100% COTTON size: 114 x 114 cm
square scarf · Studio
1786.771 PATRIOT BLUE
81
GOUACHE COMPOSITION: 100% COTTON size: 114 x 114 cm
square scarf · Studio
1786.771 PATRIOT BLUE
81
TARBUCK square scarf · Studio
1787.506 CORAL
1787.771 PATRIOT BLUE
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 114 x 114 cm
83
TARBUCK square scarf · Studio
1787.506 CORAL
1787.771 PATRIOT BLUE
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 114 x 114 cm
83
LARGE
ROSE
COMPOSITION: 100% COTTON size: 114 x 114 cm
square scarf · Studio
1809.504 LOBSTER
85
LARGE
ROSE
COMPOSITION: 100% COTTON size: 114 x 114 cm
square scarf · Studio
1809.504 LOBSTER
85
LARGE
PHOEBE
COMPOSITION: 100% COTTON size: 114 x 114 cm
square scarf · Studio
1816.506 CORAL
87
LARGE
PHOEBE
COMPOSITION: 100% COTTON size: 114 x 114 cm
square scarf · Studio
1816.506 CORAL
87
STREET square scarf · Studio
1778.508 PALE
models marked with
will be used in campaign images.
COMPOSITION: 100% SILK size: 114 x 114 cm
89
STREET square scarf · Studio
1778.508 PALE
models marked with
will be used in campaign images.
COMPOSITION: 100% SILK size: 114 x 114 cm
89
BALSAM square scarf · Studio TWO LAYER DESIGN
1779.401 RED CRIMSON
models marked with
will be used in campaign images.
COMPOSITION: 100% SILK size: 114 x 114 cm
91
BALSAM square scarf · Studio TWO LAYER DESIGN
1779.401 RED CRIMSON
models marked with
will be used in campaign images.
COMPOSITION: 100% SILK size: 114 x 114 cm
91
MON TANA square scarf · Studio TWO LAYER DESIGN
1758.524 BEETROOT
1758.730 ESTATE BLUE
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 130 x 130 cm
93
MON TANA square scarf · Studio TWO LAYER DESIGN
1758.524 BEETROOT
1758.730 ESTATE BLUE
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 130 x 130 cm
93
SHAKE COMPOSITION: 100% POLYESTER size: 140 x 46 cm
1790.006 CREAM
scarf · Varsity
1790.730 ESTATE BLUE
95
SHAKE COMPOSITION: 100% POLYESTER size: 140 x 46 cm
1790.006 CREAM
scarf · Varsity
1790.730 ESTATE BLUE
95
HOOVER COMPOSITION: 100% POLYESTER size: 140 x 46 cm
1793.406 GRENADINE
scarf · Varsity
1793.910 GARGOYLE
97
HOOVER COMPOSITION: 100% POLYESTER size: 140 x 46 cm
1793.406 GRENADINE
scarf · Varsity
1793.910 GARGOYLE
97
LAREDOI scarf · Varsity
1794.506 CORAL
1794.730 ESTATE BLUE
models marked with
will be used in campaign images.
COMPOSITION: 100% POLYESTER size: 140 x 69 cm
99
LAREDOI scarf · Varsity
1794.506 CORAL
1794.730 ESTATE BLUE
models marked with
will be used in campaign images.
COMPOSITION: 100% POLYESTER size: 140 x 69 cm
99
PRIMROSE COMPOSITION: 100% POLYESTER size: 140 x 69 cm
1795.712 CARIBBEAN
scarf · Varsity
1795.501 ORCHID
101
PRIMROSE COMPOSITION: 100% POLYESTER size: 140 x 69 cm
1795.712 CARIBBEAN
scarf · Varsity
1795.501 ORCHID
101
ASPEN COMPOSITION: 100% Linen size: 170 x 64 cm
1782.771 PATRIOT BLUE
scarf · Studio
1782.772 CERULEAN
1782.837 ELEPHANT SKIN
1782.420 CALYPSO CORAL
1782.000 WHITE
1782.631 KEEPSAKE
103
ASPEN COMPOSITION: 100% Linen size: 170 x 64 cm
1782.771 PATRIOT BLUE
scarf · Studio
1782.772 CERULEAN
1782.837 ELEPHANT SKIN
1782.420 CALYPSO CORAL
1782.000 WHITE
1782.631 KEEPSAKE
103
LUPINE scarf · Studio
1789.607 ORCHID
1789.401 RED CRIMSON
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 180 x 65 cm
105
LUPINE scarf · Studio
1789.607 ORCHID
1789.401 RED CRIMSON
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 180 x 65 cm
105
IVE COMPOSITION: 100% COTTON size: 180 x 65 cm
scarf · Studio
1785.404 BOSSANOVA
1785.771 PATRIOT BLUE
107
IVE COMPOSITION: 100% COTTON size: 180 x 65 cm
scarf · Studio
1785.404 BOSSANOVA
1785.771 PATRIOT BLUE
107
MINERVA COMPOSITION: 100% COTTON size: 180 x 65 cm
scarf · Varsity
1784.000 WHITE
109
MINERVA COMPOSITION: 100% COTTON size: 180 x 65 cm
scarf · Varsity
1784.000 WHITE
109
CURIOUS scarf · Varsity
1797.303 DESERT
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 180 x 65 cm
111
CURIOUS scarf · Varsity
1797.303 DESERT
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 180 x 65 cm
111
IKARA scarf · Studio
1781.508 PALE
1781.999 BLACK
models marked with
will be used in campaign images.
COMPOSITION: 70% COTTON 30% SILK size: 180 x 65 cm
113
IKARA scarf · Studio
1781.508 PALE
1781.999 BLACK
models marked with
will be used in campaign images.
COMPOSITION: 70% COTTON 30% SILK size: 180 x 65 cm
113
SCARF
SPECKLE
COMPOSITION: 62% COTTON 38% SILK size: 180 x 65 cm
scarf · Studio
1807.511 HONEYSUCKLE
115
SCARF
SPECKLE
COMPOSITION: 62% COTTON 38% SILK size: 180 x 65 cm
scarf · Studio
1807.511 HONEYSUCKLE
115
WONDERLAND scarf · Studio
will be used in campaign images.
COMPOSITION: 100% SILK size: 180 x 65 cm
1805.703 SKYDIVER
models marked with
SCARF
117
WONDERLAND scarf · Studio
will be used in campaign images.
COMPOSITION: 100% SILK size: 180 x 65 cm
1805.703 SKYDIVER
models marked with
SCARF
117
LADIES COMPOSITION: 99% COTTON 1% POLYESTER size: 180 x 65 cm
scarf · Varsity
1761.000 WHITE
119
LADIES COMPOSITION: 99% COTTON 1% POLYESTER size: 180 x 65 cm
scarf · Varsity
1761.000 WHITE
119
TRINITY scarf · Studio
1762.506 CORAL
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 180 x 65 cm
121
TRINITY scarf · Studio
1762.506 CORAL
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 180 x 65 cm
121
AZURE COMPOSITION: 100% COTTON size: 180 x 65 cm
scarf · Studio
1759.742 DUSTY BLUE
123
AZURE COMPOSITION: 100% COTTON size: 180 x 65 cm
scarf · Studio
1759.742 DUSTY BLUE
123
SAILORS COMPOSITION: 99% COTTON 1% POLYESTER size: 180 x 65 cm
scarf · Varsity
1755.001 ASPARAGOUS
125
SAILORS COMPOSITION: 99% COTTON 1% POLYESTER size: 180 x 65 cm
scarf · Varsity
1755.001 ASPARAGOUS
125
TEAL COMPOSITION: 100% COTTON size: 180 x 65 cm
scarf · Studio
1754.766 DARK DENIM
127
TEAL COMPOSITION: 100% COTTON size: 180 x 65 cm
scarf · Studio
1754.766 DARK DENIM
127
SAPHIRE scarf · Studio
1756.730 ESTATE BLUE
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 180 x 70 cm
129
SAPHIRE scarf · Studio
1756.730 ESTATE BLUE
models marked with
will be used in campaign images.
COMPOSITION: 100% COTTON size: 180 x 70 cm
129
ROSET TE scarf · Studio
1783.730 ESTATE BLUE
1783.806 IVY
models marked with
will be used in campaign images.
COMPOSITION: 100% Linen size: 170 x 125 cm
131
ROSET TE scarf · Studio
1783.730 ESTATE BLUE
1783.806 IVY
models marked with
will be used in campaign images.
COMPOSITION: 100% Linen size: 170 x 125 cm
131
INSPIR ATION
OVERVIEW
BLACK
ELEGANCE
1788.401/BRAKE
INDIGO
ARTISTIC
1781.999/IKARA
RED CRIMSON
1763.419/DRAW BLOSSOM
1766.840/BRUSH
1762.506/trinity
1780.999/OPTICAL
SEA GREEN
1781.508/IKARA
BLACK
1786.771/GOUACHE
CORAL
PALE
PATRIOT BLUE
1787.771/TARBUCK PATRIOT BLUE
1765.419/LEWIS BLOSSOM
1770.116/BLOCK LIME LIGHT
1789.607/LUPINE ORCHID
1785.404/IVE
1780.775/OPTICAL
BOSSANOVA
AQUA HAZE
1791.729/BANNOCK RIVIERA
1756.730/SAPHIRE ESTATE BLUE
1791.506/BANNOCK
FLORAL
NATIVE
CORAL
1767.775/BOUQUET AQUA HAZE
1792.502/ANGELIQUE
1793.406/HOOVER GRENADINE
MARSALA
FUCHSIA
1789.401/LUPINE
1768.418/AYUN 1796.716/NEAH MAZARINE
RED CRIMSON
1779.401/BALSAM RED CRIMSON
133
INSPIR ATION
OVERVIEW
BLACK
ELEGANCE
1788.401/BRAKE
INDIGO
ARTISTIC
1781.999/IKARA
RED CRIMSON
1763.419/DRAW BLOSSOM
1766.840/BRUSH
1762.506/trinity
1780.999/OPTICAL
SEA GREEN
1781.508/IKARA
BLACK
1786.771/GOUACHE
CORAL
PALE
PATRIOT BLUE
1787.771/TARBUCK PATRIOT BLUE
1765.419/LEWIS BLOSSOM
1770.116/BLOCK LIME LIGHT
1789.607/LUPINE ORCHID
1785.404/IVE
1780.775/OPTICAL
BOSSANOVA
AQUA HAZE
1791.729/BANNOCK RIVIERA
1756.730/SAPHIRE ESTATE BLUE
1791.506/BANNOCK
FLORAL
NATIVE
CORAL
1767.775/BOUQUET AQUA HAZE
1792.502/ANGELIQUE
1793.406/HOOVER GRENADINE
MARSALA
FUCHSIA
1789.401/LUPINE
1768.418/AYUN 1796.716/NEAH MAZARINE
RED CRIMSON
1779.401/BALSAM RED CRIMSON
133
LIBERTY
1810.504/ROSE
LOBSTER/SIZE: 67 x 67 cm
COLL ABOR ATIONS
OF
1817.506/PHOEBE
CORAL/SIZE: 67 x 67 cm
LONDON
1808.511/SQUARE SPECKLE HONEYSUCKLE/SIZE: 67 x 67 cm
1812.717/FLORAL
MIDNIGHT/SIZE: 67 x 67 cm
©
1806.703/SQUARE WONDERLAND SKYDIVER/SIZE: 67 x 67 cm
DISNEY
1784.000/MINERVA
WHITE/SIZE: 180 x 65 cm
This emblematic English brand is synonym of style, fashion legacy, and classic character. Liberty of London’s legendary fabrics are renowned all around the world and BUFF® has created an exclusive set of scarves that embody the elegance and excellence of the London based brand founded in 1875.
1811.408/XANTHE
HIBISCUS/SIZE: 67 x 67 cm
1809.504/LARGE ROSE LOBSTER/SIZE: 114 x 114 cm
1797.303/CURIOUS
DESERT/SIZE: 180 x 65 cm
Founded in the 1920s, ©Disney is a world famous brand with and extremely rich history of entertainment, emotions and, of course, icons. BUFF® has created a series of scarves depicting epic images of Mickey and Minnie Mouse bringing back the classics in a current and original fashion.
1816.506/LARGE PHOEBE CORAL/SIZE: 114 x 114 cm
1769.002/PARTY
models marked with
EGRET
will be used in campaign images.
COLL ABOR ATIONS
1807.511/SCARF SPECKLE
HONEYSUCKLE/SIZE: 180 x 65 cm
1805.703/SCARF WONDERLAND SKYDIVER/SIZE: 180 x 65 cm
HANTAG INCLUDED
1777.771/LOOKOUT PATRIOT BLUE
135
LIBERTY
1810.504/ROSE
LOBSTER/SIZE: 67 x 67 cm
COLL ABOR ATIONS
OF
1817.506/PHOEBE
CORAL/SIZE: 67 x 67 cm
LONDON
1808.511/SQUARE SPECKLE HONEYSUCKLE/SIZE: 67 x 67 cm
1812.717/FLORAL
MIDNIGHT/SIZE: 67 x 67 cm
©
1806.703/SQUARE WONDERLAND SKYDIVER/SIZE: 67 x 67 cm
DISNEY
1784.000/MINERVA
WHITE/SIZE: 180 x 65 cm
This emblematic English brand is synonym of style, fashion legacy, and classic character. Liberty of London’s legendary fabrics are renowned all around the world and BUFF® has created an exclusive set of scarves that embody the elegance and excellence of the London based brand founded in 1875.
1811.408/XANTHE
HIBISCUS/SIZE: 67 x 67 cm
1809.504/LARGE ROSE LOBSTER/SIZE: 114 x 114 cm
1797.303/CURIOUS
DESERT/SIZE: 180 x 65 cm
Founded in the 1920s, ©Disney is a world famous brand with and extremely rich history of entertainment, emotions and, of course, icons. BUFF® has created a series of scarves depicting epic images of Mickey and Minnie Mouse bringing back the classics in a current and original fashion.
1816.506/LARGE PHOEBE CORAL/SIZE: 114 x 114 cm
1769.002/PARTY
models marked with
EGRET
will be used in campaign images.
COLL ABOR ATIONS
1807.511/SCARF SPECKLE
HONEYSUCKLE/SIZE: 180 x 65 cm
1805.703/SCARF WONDERLAND SKYDIVER/SIZE: 180 x 65 cm
HANTAG INCLUDED
1777.771/LOOKOUT PATRIOT BLUE
135
PRODUCT
SUMMARY
LOOKOUT
P: 29 Varsity
COMP: 96% POLYESTER 4% ELASTAN
PART Y
P: 31 Varsity
COMP: 96% POLYESTER 4% ELASTAN
1777.771
1769.002
PATRIOT BLUE
EGRET
INFINITY SCARF P: 23 Varsity
COMP: 96% POLYESTER 4% ELASTAN
1765.775
AQUA HAZE
DR AW
P: 25 Varsity
1763.838
BLOSSOM
BRUSH
MERMAID
P: 27 Varsity
COMP: 96% POLYESTER 4% ELASTAN
P: 33 Varsity
1763.419 BLOSSOM
1764.770
BLUE GLASS
ALUM
P: 35 STUDIO
COMP: 100% COTTON
COMP: 100% COTTON
COMP: 96% POLYESTER 4% ELASTAN
1765.419
CYCLE
1122.630
1764.525
VIOLET ICE
LILAC SNOW
VELA
P: 37 Varsity
COMP: 100% COTTON
1122.925
DARK GULL GREY
1122.769
DRESS BLUES
AY UN
1122.012
NIMBUS CLOUD
P: 39 Varsity
models marked with
COMP: 100% COTTON
will be used in campaign images.
LEWIS
1766.840 SEA GREEN
1766.838 MERMAID
1101.527
BEAUJOLAIS
1101.773
MAJOLICA BLUE
1768.839 BASIL
1768.418 MARSALA
137
PRODUCT
SUMMARY
LOOKOUT
P: 29 Varsity
COMP: 96% POLYESTER 4% ELASTAN
PART Y
P: 31 Varsity
COMP: 96% POLYESTER 4% ELASTAN
1777.771
1769.002
PATRIOT BLUE
EGRET
INFINITY SCARF P: 23 Varsity
COMP: 96% POLYESTER 4% ELASTAN
1765.775
AQUA HAZE
DR AW
P: 25 Varsity
1763.838
BLOSSOM
BRUSH
MERMAID
P: 27 Varsity
COMP: 96% POLYESTER 4% ELASTAN
P: 33 Varsity
1763.419 BLOSSOM
1764.770
BLUE GLASS
ALUM
P: 35 STUDIO
COMP: 100% COTTON
COMP: 100% COTTON
COMP: 96% POLYESTER 4% ELASTAN
1765.419
CYCLE
1122.630
1764.525
VIOLET ICE
LILAC SNOW
VELA
P: 37 Varsity
COMP: 100% COTTON
1122.925
DARK GULL GREY
1122.769
DRESS BLUES
AY UN
1122.012
NIMBUS CLOUD
P: 39 Varsity
models marked with
COMP: 100% COTTON
will be used in campaign images.
LEWIS
1766.840 SEA GREEN
1766.838 MERMAID
1101.527
BEAUJOLAIS
1101.773
MAJOLICA BLUE
1768.839 BASIL
1768.418 MARSALA
137
WRAP
FANA
P: 41 Varsity
COMP: 91% COTTON 9% POLYAMIDE
1108.510
P: 43 Varsity
COMP: 91% COTTON 9% POLYAMIDE
1108.830
HOT PINK
CROW
P: 53 STUDIO
COMP: 100% COTTON
1772.830
GREEN SEA SPRAY
WAD
1772.510
GREEN SEA SPRAY
1085.526
HOT PINK
ORCHID TINT
1085.838 MERMAID
SQUARE SCARF P: 45 STUDIO
COMP: 45% VISCOSE 55% LINEN
ATAC AMA
P: 47 STUDIO
COMP: 45% VISCOSE 55% LINEN
1771.776
1771.632
MOONLIGHT BLUE
P: 55 Varsity
COMP: 100% COTTON
1604.002
MAROON
BRAKE
1604.903
EGRET
1788.401
GUNMETAL
RED CRIMSON
SIZE: 57 x 57 cm
ISATIS
P: 57 STUDIO
COMP: 100% COTTON
1788.771
SIZE: 58 x 58 cm
1760.742
PATRIOT BLUE
DUSTY BLUE
BANDANA
BLOCK
P: 49 Varsity
P: 51 Varsity
COMP: 96% POLYESTER 4% ELASTAN
OPTICAL
P: 59 STUDIO
COMP: 100% SILK
SIZE: 65 x 65 cm
ROSE
P: 61 STUDIO
COMP: 100% COTTON
SIZE: 67 x 67 cm
models marked with
COMP: 96% POLYESTER 4% ELASTAN
BOUQUET
will be used in campaign images.
PONCA
1770.116 LIME LIGHT
1767.775
AQUA HAZE
1780.999 BLACK
1780.775
AQUA HAZE
1810.504 LOBSTER
139
WRAP
FANA
P: 41 Varsity
COMP: 91% COTTON 9% POLYAMIDE
1108.510
P: 43 Varsity
COMP: 91% COTTON 9% POLYAMIDE
1108.830
HOT PINK
CROW
P: 53 STUDIO
COMP: 100% COTTON
1772.830
GREEN SEA SPRAY
WAD
1772.510
GREEN SEA SPRAY
1085.526
HOT PINK
ORCHID TINT
1085.838 MERMAID
SQUARE SCARF P: 45 STUDIO
COMP: 45% VISCOSE 55% LINEN
ATAC AMA
P: 47 STUDIO
COMP: 45% VISCOSE 55% LINEN
1771.776
1771.632
MOONLIGHT BLUE
P: 55 Varsity
COMP: 100% COTTON
1604.002
MAROON
BRAKE
1604.903
EGRET
1788.401
GUNMETAL
RED CRIMSON
SIZE: 57 x 57 cm
ISATIS
P: 57 STUDIO
COMP: 100% COTTON
1788.771
SIZE: 58 x 58 cm
1760.742
PATRIOT BLUE
DUSTY BLUE
BANDANA
BLOCK
P: 49 Varsity
P: 51 Varsity
COMP: 96% POLYESTER 4% ELASTAN
OPTICAL
P: 59 STUDIO
COMP: 100% SILK
SIZE: 65 x 65 cm
ROSE
P: 61 STUDIO
COMP: 100% COTTON
SIZE: 67 x 67 cm
models marked with
COMP: 96% POLYESTER 4% ELASTAN
BOUQUET
will be used in campaign images.
PONCA
1770.116 LIME LIGHT
1767.775
AQUA HAZE
1780.999 BLACK
1780.775
AQUA HAZE
1810.504 LOBSTER
139
P: 63 STUDIO
COMP: 100% COTTON
SIZE: 67 x 67 cm
SQUARE COMP: 62% COTTON 38% SILK
1817.506
SIZE: 67 x 67 cm
SQUARE WONDERLAND COMP: 100% SILK
1812.717
COMP: 100% POLYESTER
P: 69 STUDIO SIZE: 67 x 67 cm
COMP: 100% POLYESTER
COMP: 100% POLYESTER
P: 73 Varsity SIZE: 114 x 114 cm
TEAL
P: 79 Varsity
COMP: 100% POLYESTER
CORAL
SIZE: 114 x 114 cm
1815.706
BANNOCK
1791.506
P: 77 Varsity
SIZE: 114 x 114 cm
GOUACHE COMP: 100% COTTON
1791.729
PATRIOT BLUE
P: 83 STUDIO
COMP: 100% COTTON
SIZE: 114 x 114 cm
1786.771
RIVIERA
TARBUCK
P: 81 STUDIO
SIZE: 114 x 114 cm
LARGE
ROSE
COMP: 100% COTTON
P: 85 STUDIO SIZE: 114 x 114 cm
models marked with
SIZE: 67 x 67 cm
ANGELIQUE
SIZE: 114 x 114 cm
KAIBAB
MAZARINE
SKYDIVER
P: 71 STUDIO
COMP: 100% SILK
P: 75 Varsity
1796.716
1806.703
MIDNIGHT
XANTHE
SIZE: 67 x 67 cm
NEAH
HONEYSUCKLE
P: 67 STUDIO
COMP 62% COTTON 38% SILK
P: 65 STUDIO
1808.511
CORAL
FLORAL
SPECKLE
will be used in campaign images.
PHOEBE
1811.408 HIBISCUS
1792.502 FUCHSIA
1787.771
PATRIOT BLUE
1787.506 CORAL
1809.504 LOBSTER
141
P: 63 STUDIO
COMP: 100% COTTON
SIZE: 67 x 67 cm
SQUARE COMP: 62% COTTON 38% SILK
1817.506
SIZE: 67 x 67 cm
SQUARE WONDERLAND COMP: 100% SILK
1812.717
COMP: 100% POLYESTER
P: 69 STUDIO SIZE: 67 x 67 cm
COMP: 100% POLYESTER
COMP: 100% POLYESTER
P: 73 Varsity SIZE: 114 x 114 cm
TEAL
P: 79 Varsity
COMP: 100% POLYESTER
CORAL
SIZE: 114 x 114 cm
1815.706
BANNOCK
1791.506
P: 77 Varsity
SIZE: 114 x 114 cm
GOUACHE COMP: 100% COTTON
1791.729
PATRIOT BLUE
P: 83 STUDIO
COMP: 100% COTTON
SIZE: 114 x 114 cm
1786.771
RIVIERA
TARBUCK
P: 81 STUDIO
SIZE: 114 x 114 cm
LARGE
ROSE
COMP: 100% COTTON
P: 85 STUDIO SIZE: 114 x 114 cm
models marked with
SIZE: 67 x 67 cm
ANGELIQUE
SIZE: 114 x 114 cm
KAIBAB
MAZARINE
SKYDIVER
P: 71 STUDIO
COMP: 100% SILK
P: 75 Varsity
1796.716
1806.703
MIDNIGHT
XANTHE
SIZE: 67 x 67 cm
NEAH
HONEYSUCKLE
P: 67 STUDIO
COMP 62% COTTON 38% SILK
P: 65 STUDIO
1808.511
CORAL
FLORAL
SPECKLE
will be used in campaign images.
PHOEBE
1811.408 HIBISCUS
1792.502 FUCHSIA
1787.771
PATRIOT BLUE
1787.506 CORAL
1809.504 LOBSTER
141
PHOEBE
COMP: 100% COTTON
P: 87 STUDIO SIZE: 114 x 114 cm
STREET COMP: 100% SILK
SIZE: 114 x 114 cm
1816.506
LAREDOI
P: 91 STUDIO SIZE: 114 x 114 cm
1779.401
1758.730
RED CRIMSON
ESTATE BLUE
P: 93 STUDIO SIZE: 130 x 130 cm
1758.524
1795.712
P: 103 STUDIO SIZE: 170 x 64 cm
1782.772 CERULEAN
1782.837
ELEPHANT SKIN
1782.631 KEEPSAKE
SIZE: 140 x 69 cm
1795.501
CARIBBEAN
COMP: 100% Linen
PATRIOT BLUE
P: 101 Varsity
COMP: 100% POLYESTER
CORAL
ASPEN
1782.771
BEETROOT
PRIMROSE
1794.506
ESTATE BLUE
MONTANA COMP: 100% COTTON
SIZE: 140 x 69 cm
1794.730
PALE
BALSAM
P: 99 Varsity
COMP: 100% POLYESTER
1778.508
CORAL
COMP: 100% SILK
P: 89 STUDIO
1782.420
CALYPSO CORAL
ORCHID
LUPINE COMP: 100% COTTON
1782.000 WHITE
1789.607 ORCHID
P: 105 STUDIO SIZE: 180 x 65 cm
1789.401
RED CRIMSON
SCARF
SHAKE
SIZE: 140 x 46 cm
HOOVER COMP: 100% POLYESTER
P: 97 Varsity SIZE: 140 x 46 cm
IVE
P: 107 STUDIO
COMP: 100% COTTON
SIZE: 180 x 65 cm
MINERVA
P: 109 Varsity
COMP: 100% COTTON
SIZE: 180 x 65 cm
models marked with
COMP: 100% POLYESTER
P: 95 Varsity
will be used in campaign images.
LARGE
1790.730
ESTATE BLUE
1790.006 CREAM
1793.910 GARGOYLE
1793.406 GRENADINE
1785.404
BOSSANOVA
1785.771
PATRIOT BLUE
1784.000 WHITE
143
PHOEBE
COMP: 100% COTTON
P: 87 STUDIO SIZE: 114 x 114 cm
STREET COMP: 100% SILK
SIZE: 114 x 114 cm
1816.506
LAREDOI
P: 91 STUDIO SIZE: 114 x 114 cm
1779.401
1758.730
RED CRIMSON
ESTATE BLUE
P: 93 STUDIO SIZE: 130 x 130 cm
1758.524
1795.712
P: 103 STUDIO SIZE: 170 x 64 cm
1782.772 CERULEAN
1782.837
ELEPHANT SKIN
1782.631 KEEPSAKE
SIZE: 140 x 69 cm
1795.501
CARIBBEAN
COMP: 100% Linen
PATRIOT BLUE
P: 101 Varsity
COMP: 100% POLYESTER
CORAL
ASPEN
1782.771
BEETROOT
PRIMROSE
1794.506
ESTATE BLUE
MONTANA COMP: 100% COTTON
SIZE: 140 x 69 cm
1794.730
PALE
BALSAM
P: 99 Varsity
COMP: 100% POLYESTER
1778.508
CORAL
COMP: 100% SILK
P: 89 STUDIO
1782.420
CALYPSO CORAL
ORCHID
LUPINE COMP: 100% COTTON
1782.000 WHITE
1789.607 ORCHID
P: 105 STUDIO SIZE: 180 x 65 cm
1789.401
RED CRIMSON
SCARF
SHAKE
SIZE: 140 x 46 cm
HOOVER COMP: 100% POLYESTER
P: 97 Varsity SIZE: 140 x 46 cm
IVE
P: 107 STUDIO
COMP: 100% COTTON
SIZE: 180 x 65 cm
MINERVA
P: 109 Varsity
COMP: 100% COTTON
SIZE: 180 x 65 cm
models marked with
COMP: 100% POLYESTER
P: 95 Varsity
will be used in campaign images.
LARGE
1790.730
ESTATE BLUE
1790.006 CREAM
1793.910 GARGOYLE
1793.406 GRENADINE
1785.404
BOSSANOVA
1785.771
PATRIOT BLUE
1784.000 WHITE
143
P: 111 Varsity
COMP: 100% COTTON
SIZE: 180 x 65 cm
IKARA COMP: 70% COTTON 30% SILK
1797.303
SPECKLE
COMP: 62% COTTON 38% SILK
P: 115 STUDIO
COMP: 100% SILK
COMP: 99% COTTON 1% POLYESTER
P: 117 STUDIO SIZE: 180 x 65 cm
COMP: 100% COTTON
1755.001
ASPARAGOUS
TEAL
P: 127 STUDIO
COMP: 100% COTTON
SIZE: 180 x 65 cm
1754.766
SIZE: 180 x 65 cm
SAPHIRE
P: 129 STUDIO
COMP: 100% COTTON
SIZE: 180 x 70 cm
1756.730
DARK DENIM
P: 121 STUDIO
SIZE: 180 x 65 cm
ESTATE BLUE
ROSET TE
P: 131 STUDIO
COMP: 100% Linen
SIZE: 170 x 125 cm
models marked with
SIZE: 180 x 65 cm
TRINITY
P: 125 Varsity
COMP: 99% COTTON 1% POLYESTER
1759.742
SKYDIVER
P: 119 Varsity
SIZE: 180 x 65 cm
SAILORS
DUSTY BLUE
1805.703
HONEYSUCKLE
P: 123 STUDIO
COMP: 100% COTTON
PALE
SCARF WONDERLAND
1807.511
AZURE
1781.508
BLACK
SIZE: 180 x 65 cm
LADIES
SIZE: 180 x 65 cm
1781.999
DESERT
SCARF
P: 113 STUDIO
will be used in campaign images.
CURIOUS
1761.000 WHITE
1762.506 CORAL
1783.730
ESTATE BLUE
1783.806 IVY
145
P: 111 Varsity
COMP: 100% COTTON
SIZE: 180 x 65 cm
IKARA COMP: 70% COTTON 30% SILK
1797.303
SPECKLE
COMP: 62% COTTON 38% SILK
P: 115 STUDIO
COMP: 100% SILK
COMP: 99% COTTON 1% POLYESTER
P: 117 STUDIO SIZE: 180 x 65 cm
COMP: 100% COTTON
1755.001
ASPARAGOUS
TEAL
P: 127 STUDIO
COMP: 100% COTTON
SIZE: 180 x 65 cm
1754.766
SIZE: 180 x 65 cm
SAPHIRE
P: 129 STUDIO
COMP: 100% COTTON
SIZE: 180 x 70 cm
1756.730
DARK DENIM
P: 121 STUDIO
SIZE: 180 x 65 cm
ESTATE BLUE
ROSET TE
P: 131 STUDIO
COMP: 100% Linen
SIZE: 170 x 125 cm
models marked with
SIZE: 180 x 65 cm
TRINITY
P: 125 Varsity
COMP: 99% COTTON 1% POLYESTER
1759.742
SKYDIVER
P: 119 Varsity
SIZE: 180 x 65 cm
SAILORS
DUSTY BLUE
1805.703
HONEYSUCKLE
P: 123 STUDIO
COMP: 100% COTTON
PALE
SCARF WONDERLAND
1807.511
AZURE
1781.508
BLACK
SIZE: 180 x 65 cm
LADIES
SIZE: 180 x 65 cm
1781.999
DESERT
SCARF
P: 113 STUDIO
will be used in campaign images.
CURIOUS
1761.000 WHITE
1762.506 CORAL
1783.730
ESTATE BLUE
1783.806 IVY
145
COMMUNIC ATION SPRING-SUMMER
2015
S T R AT EG Y
B U F F®
A RTIS T
COLL A BOR ATOR
FERNANDO
BR AMBILL A
MESSAGE: Flat is Boring® #CHANGEYOURATTITUDE At BUFF® we believe in conveying a message where we encourage people to be unique and avoid boredom at all costs. We communicate #CHANGEOURATTITUDE because by doing so, we go through different experiences, develop new tastes, and ultimately, we acquire appreciation for the world that surrounds us. Our communication campaign aims to reinforce appreciation for style, and we have focused on three main areas that nurture it: music, art and urban sports. These three environments enrich the fashion industry with culture and beauty, and at BUFF® we’re working to do so as well through several actions: -
Collaborating with artists who have created exclusive designs for the brand Representing the brand with ambassadors who are renowned professional athletes and style icons Organizing urban sport events Creating music events
IMAGE
Fernando “Bramby” Brambilla is a self-taught artist from Buenos Aires, Argentina, who has collaborated with BUFF® to create 6 unique pieces. His style is inspired by Indigo and vintage culture, punk rock, and old school skater urbanity, which translate into raw, daring, and bold hand-drawn illustrations with character. Bramby submerges himself in the world of “custom made” craftsmanship, presenting his illustrations with a touch of self-taught technique, and above all, uniqueness.
To visually support the message of Flat is Boring® #CHANGEYOURATTITUDE, we have created a campaign with images that reflect unique individuals who spend their time enjoying a life full of style, culture, and urban sports. These images show people who change their attitude everyday, so that each moment can become a Non Flat and exciting memory. The campaign images appear from pages 2 to 21 in this catalogue, and will be used in adverts in top fashion and lifestyle magazines. These photos will also be used in POS material like image displays, which can be found on page 152, and will serve as a communication tool during any events or PR actions taking place during the Spring-Summer 2015 season. The products that appear in the Spring-Summer 2015 campaign images mentioned above, used in adverts, image displays, and other marketing supports, are marked with the camera symbol throughout this catalogue. 1788.401/BRAKE
1787.506/TARBUCK CORAL
1785.404/IVE
RED CRIMSON
1788.771/BRAKE
1787.771/TARBUCK
1785.771/IVE
PATRIOT BLUE
PATRIOT BLUE
BOSSANOVA
PATRIOT BLUE
147
COMMUNIC ATION SPRING-SUMMER
2015
S T R AT EG Y
B U F F®
A RTIS T
COLL A BOR ATOR
FERNANDO
BR AMBILL A
MESSAGE: Flat is Boring® #CHANGEYOURATTITUDE At BUFF® we believe in conveying a message where we encourage people to be unique and avoid boredom at all costs. We communicate #CHANGEOURATTITUDE because by doing so, we go through different experiences, develop new tastes, and ultimately, we acquire appreciation for the world that surrounds us. Our communication campaign aims to reinforce appreciation for style, and we have focused on three main areas that nurture it: music, art and urban sports. These three environments enrich the fashion industry with culture and beauty, and at BUFF® we’re working to do so as well through several actions: -
Collaborating with artists who have created exclusive designs for the brand Representing the brand with ambassadors who are renowned professional athletes and style icons Organizing urban sport events Creating music events
IMAGE
Fernando “Bramby” Brambilla is a self-taught artist from Buenos Aires, Argentina, who has collaborated with BUFF® to create 6 unique pieces. His style is inspired by Indigo and vintage culture, punk rock, and old school skater urbanity, which translate into raw, daring, and bold hand-drawn illustrations with character. Bramby submerges himself in the world of “custom made” craftsmanship, presenting his illustrations with a touch of self-taught technique, and above all, uniqueness.
To visually support the message of Flat is Boring® #CHANGEYOURATTITUDE, we have created a campaign with images that reflect unique individuals who spend their time enjoying a life full of style, culture, and urban sports. These images show people who change their attitude everyday, so that each moment can become a Non Flat and exciting memory. The campaign images appear from pages 2 to 21 in this catalogue, and will be used in adverts in top fashion and lifestyle magazines. These photos will also be used in POS material like image displays, which can be found on page 152, and will serve as a communication tool during any events or PR actions taking place during the Spring-Summer 2015 season. The products that appear in the Spring-Summer 2015 campaign images mentioned above, used in adverts, image displays, and other marketing supports, are marked with the camera symbol throughout this catalogue. 1788.401/BRAKE
1787.506/TARBUCK CORAL
1785.404/IVE
RED CRIMSON
1788.771/BRAKE
1787.771/TARBUCK
1785.771/IVE
PATRIOT BLUE
PATRIOT BLUE
BOSSANOVA
PATRIOT BLUE
147
B U F F®
A m ba s s a d o r
An ton
K r u p i c ka
B U F F®
A m ba s s a d o r
Anne-Flore
Ma r x e r
Anton Krupicka is an American elite athlete that practices ultra-trail running, which are non-stop races with distances over 150km long. He’s one of the best in his discipline, and his style, on and off the trails, is highly influential.
Born and raised in Switzerland, this world renowned snowboarder is passionate, young and daring. Three elements that make up for a perfect BUFF® ambassador.
Also known as Tony ‘Naked Guy’ Krupicka, he’s recognized for his amazing results as well as his authentic image: long hair and beard, topped off with a minimalist approach, as he always runs with the bare minimum.
Anne-Flore lives between the rush found in the practice of extreme sport, but transmits the same passions through her lifestyle off the mountains and into an urban environment as well. She’s feminine and stylish, yet carries a strength through her athletic career admired by many.
The personality he transmits through his appearance while running, as well as his lifestyle look, probably makes him one of the most renowned trail runners at the moment. This BUFF® ambassador is laid back, charming and passionate. A true Non Flat individual that lives everyday doing what he loves, showing that taking the tough rout can be very rewarding.
She challenges herself to new adventures everyday, has no fear to face the unknown, and makes sure to take every step, on and off the board, like it was the most exciting one yet to come. Anne-Flore is natural and extreme like a tropical storm, she’s 100% Non Flat.
149
B U F F®
A m ba s s a d o r
An ton
K r u p i c ka
B U F F®
A m ba s s a d o r
Anne-Flore
Ma r x e r
Anton Krupicka is an American elite athlete that practices ultra-trail running, which are non-stop races with distances over 150km long. He’s one of the best in his discipline, and his style, on and off the trails, is highly influential.
Born and raised in Switzerland, this world renowned snowboarder is passionate, young and daring. Three elements that make up for a perfect BUFF® ambassador.
Also known as Tony ‘Naked Guy’ Krupicka, he’s recognized for his amazing results as well as his authentic image: long hair and beard, topped off with a minimalist approach, as he always runs with the bare minimum.
Anne-Flore lives between the rush found in the practice of extreme sport, but transmits the same passions through her lifestyle off the mountains and into an urban environment as well. She’s feminine and stylish, yet carries a strength through her athletic career admired by many.
The personality he transmits through his appearance while running, as well as his lifestyle look, probably makes him one of the most renowned trail runners at the moment. This BUFF® ambassador is laid back, charming and passionate. A true Non Flat individual that lives everyday doing what he loves, showing that taking the tough rout can be very rewarding.
She challenges herself to new adventures everyday, has no fear to face the unknown, and makes sure to take every step, on and off the board, like it was the most exciting one yet to come. Anne-Flore is natural and extreme like a tropical storm, she’s 100% Non Flat.
149
B U F F®
URBAN
FIXIE
SP ORT
E VEN T S
RIDE S
B U F F®
URBA N
FIXIE
SP ORT
E VEN T S
RIDE S
URBAN LIFESTYLE:
FIXIE WORLD:
Urban sports, go beyond the mere “workout” routine; they stand for a healthy and active lifestyle, while also fostering culture, art, fashion and music. They encourage individuals to become part of a movement with a philosophy where fun and exciting sports take place in a metropolitan setting.
A continuously growing urban sport is the well-known fixed gear “fixie” bike. This sport started in the streets of New York and is now present in every major city in the world. Around the fixie bicycle itself, a whole lifestyle has developed. Its users are known to have great passion not only for the biking activity itself, but for design, music, and art as well.
At BUFF® we want to motivate people to live a Non Flat life in the city by experiencing sport, culture, art, and style all at the same time. We contribute and encourage this message, by organizing and participating in art, music, and urban sport events.
At BUFF® we’ve organized several urban bike rides promoting this way of life where appreciation for style, whether it’s in music, art or fashion, it encouraged. As a brand, we want to give our support towards those individuals who strive for an active and culturally rich life in a hectic and fast paced world.
151
B U F F®
URBAN
FIXIE
SP ORT
E VEN T S
RIDE S
B U F F®
URBA N
FIXIE
SP ORT
E VEN T S
RIDE S
URBAN LIFESTYLE:
FIXIE WORLD:
Urban sports, go beyond the mere “workout” routine; they stand for a healthy and active lifestyle, while also fostering culture, art, fashion and music. They encourage individuals to become part of a movement with a philosophy where fun and exciting sports take place in a metropolitan setting.
A continuously growing urban sport is the well-known fixed gear “fixie” bike. This sport started in the streets of New York and is now present in every major city in the world. Around the fixie bicycle itself, a whole lifestyle has developed. Its users are known to have great passion not only for the biking activity itself, but for design, music, and art as well.
At BUFF® we want to motivate people to live a Non Flat life in the city by experiencing sport, culture, art, and style all at the same time. We contribute and encourage this message, by organizing and participating in art, music, and urban sport events.
At BUFF® we’ve organized several urban bike rides promoting this way of life where appreciation for style, whether it’s in music, art or fashion, it encouraged. As a brand, we want to give our support towards those individuals who strive for an active and culturally rich life in a hectic and fast paced world.
151
MERCHANDISING campaign DISPLAYs - Display of 30cm height and 42 cm width. - Cardboard Display to use on a shelf or on a desk.
WOODEN HOOK IMAGE DISPLAY VARSITY SS15 Reference: 519496 / SIDE A & B
WOODEN HANGER - Hanger of 23,5 cm height and 24,5 cm width Reference: 508434
- Hanger of 15 cm height and 14,5 cm width Reference: 518275
IMAGE DISPLAY STUDIO SS15 Reference: 519495 / SIDE A & B
leather clasp
BRANDING DISPLAY
Reference: 518865
- Wooden display of 30 cm height, to use on a shelf or on a desk. Reference: 515627
IMAGE DISPLAY LIBERTY OF LONDON SS15 Reference: 519498 / SIDE A & B
IMAGE DISPLAY DISNEY SS15 Reference: 519497/ SIDE A & B
DISPLAYS
SIDE “A”
SIDE “B”
Anne-Flore Marxer Ref: 519500
Trinity: 1762.506
Balsam: 1779.401
Anton Krupicka Ref: 519499
Brake: 1788.771
Montana: 1758.730
* Displayed images are not the official campaign photos.
GIFT BOX
*IMAGE DISPLAY ANTON KRUPICKA SS15 Reference: 519499
*IMAGE DISPLAY ANNE-FLORE MARXER SS15 Reference: 519500
COUNTER PRODUCT DISPLAY
- Box of 21 cm depth and 26 cm width Reference: 503718
- Display of 59 cm height and 35 cm width Reference: 508587
153
MERCHANDISING campaign DISPLAYs - Display of 30cm height and 42 cm width. - Cardboard Display to use on a shelf or on a desk.
WOODEN HOOK IMAGE DISPLAY VARSITY SS15 Reference: 519496 / SIDE A & B
WOODEN HANGER - Hanger of 23,5 cm height and 24,5 cm width Reference: 508434
- Hanger of 15 cm height and 14,5 cm width Reference: 518275
IMAGE DISPLAY STUDIO SS15 Reference: 519495 / SIDE A & B
leather clasp
BRANDING DISPLAY
Reference: 518865
- Wooden display of 30 cm height, to use on a shelf or on a desk. Reference: 515627
IMAGE DISPLAY LIBERTY OF LONDON SS15 Reference: 519498 / SIDE A & B
IMAGE DISPLAY DISNEY SS15 Reference: 519497/ SIDE A & B
DISPLAYS
SIDE “A”
SIDE “B”
Anne-Flore Marxer Ref: 519500
Trinity: 1762.506
Balsam: 1779.401
Anton Krupicka Ref: 519499
Brake: 1788.771
Montana: 1758.730
* Displayed images are not the official campaign photos.
GIFT BOX
*IMAGE DISPLAY ANTON KRUPICKA SS15 Reference: 519499
*IMAGE DISPLAY ANNE-FLORE MARXER SS15 Reference: 519500
COUNTER PRODUCT DISPLAY
- Box of 21 cm depth and 26 cm width Reference: 503718
- Display of 59 cm height and 35 cm width Reference: 508587
153
MERCHANDISING OPTIONAL PIECES WOODEN PANELS - Wooden panels in 4 sizes for Gondola Sales Display or Wall Display, to replace in case of damage. 1 - Reference: 515912 2 - Reference: 510243 3 - Reference: 510242 4 - Reference: 510245
4
1
2 2
WOODEN TOTEM
3
3
- Display of 190 cm height and 60 cm width Reference: 508436
gondola sales display
OPTIONAL PIECES
wall display
OPTIONAL PIECES
metal fLOOR DISPLAY
- Display of 140 cm height and 116 cm width and 70 cm depth. - 2 sides.
GONDOLA WHEELS - Pack of 4 wheels - 2 of them with brakes. Reference: 515877
- Display of 180 cm height, 116 cm width and 53,5 cm depth. - 1 side.
DISPLAY LIGHT Reference: 508034
- Display of 150 cm height, 34 cm width and 54 cm depth. - 2 sides.
This display includes: - A metal structure with 6 wooden panels, a base and a cover. - 24 hooks. - 2 metal logos on the top of the display. - It comes in one box of 155 cm height, 122,2 cm width and 72 cm depth. - Weight: 70 Kg Reference: 508029
HOOK PACK - Pack of 10 hooks Reference: 515876
This display includes: - A metal structure with 3 wooden panels and a base. - 16 hooks. - A metal logo on the top of the display. - It comes in one box of 96 cm height x 112 cm width x 38 cm depth. - Weight: 65 Kg. Reference: 503733
WOODEN SHELF WITH HOOK Reference: 508030
This rotating display includes: - Wooden shelf on the top. - The metal structure is divided in 2 pieces to be packed in a smaller box. - 8 hooks, including 16 rubber ends, that allow to display product on each side. - 4 wheels (2 of them with brakes). - It comes in one box of 80 cm height, 35cm width and 50 cm depth.
OPTIONAL PIECES FOR REPLACEMENTS PLASTIC RUBBER ENDS (pack of 20 pieces) Reference: 503893
BASE WITH WHEELS - A metal base with 4 wheels. - They can be used on all the metal displays. Reference: 515964
HOOKS Reference: 503948
WOODEN SHELF Reference: 503719
FLOOR WHEELS - Pack of 4 wheels (2 of them with brakes). Reference: 515878
Reference: 515879
155
MERCHANDISING OPTIONAL PIECES WOODEN PANELS - Wooden panels in 4 sizes for Gondola Sales Display or Wall Display, to replace in case of damage. 1 - Reference: 515912 2 - Reference: 510243 3 - Reference: 510242 4 - Reference: 510245
4
1
2 2
WOODEN TOTEM
3
3
- Display of 190 cm height and 60 cm width Reference: 508436
gondola sales display
OPTIONAL PIECES
wall display
OPTIONAL PIECES
metal fLOOR DISPLAY
- Display of 140 cm height and 116 cm width and 70 cm depth. - 2 sides.
GONDOLA WHEELS - Pack of 4 wheels - 2 of them with brakes. Reference: 515877
- Display of 180 cm height, 116 cm width and 53,5 cm depth. - 1 side.
DISPLAY LIGHT Reference: 508034
- Display of 150 cm height, 34 cm width and 54 cm depth. - 2 sides.
This display includes: - A metal structure with 6 wooden panels, a base and a cover. - 24 hooks. - 2 metal logos on the top of the display. - It comes in one box of 155 cm height, 122,2 cm width and 72 cm depth. - Weight: 70 Kg Reference: 508029
HOOK PACK - Pack of 10 hooks Reference: 515876
This display includes: - A metal structure with 3 wooden panels and a base. - 16 hooks. - A metal logo on the top of the display. - It comes in one box of 96 cm height x 112 cm width x 38 cm depth. - Weight: 65 Kg. Reference: 503733
WOODEN SHELF WITH HOOK Reference: 508030
This rotating display includes: - Wooden shelf on the top. - The metal structure is divided in 2 pieces to be packed in a smaller box. - 8 hooks, including 16 rubber ends, that allow to display product on each side. - 4 wheels (2 of them with brakes). - It comes in one box of 80 cm height, 35cm width and 50 cm depth.
OPTIONAL PIECES FOR REPLACEMENTS PLASTIC RUBBER ENDS (pack of 20 pieces) Reference: 503893
BASE WITH WHEELS - A metal base with 4 wheels. - They can be used on all the metal displays. Reference: 515964
HOOKS Reference: 503948
WOODEN SHELF Reference: 503719
FLOOR WHEELS - Pack of 4 wheels (2 of them with brakes). Reference: 515878
Reference: 515879
155
Collection 2015 SPRING / SUMMer
original buff, S.A. C/ Franรงa 16, 08700 Igualada Barcelona (Spain) tel.: +34 93 805 48 61 fax: +34 93 804 47 02 buff@buff.eu www.buff.eu
AR N DW E L E C T I O A E H L CO K& 15 N EC S O R IE S e r 2 0 M ES AC C G / S U M IN SPR