Brand Book SS17
« H OW M A N Y D OU C H E BAG S D OE S I T TA K E T O C A R RY YOU R G E A R ? »
« H OW M A N Y D OU C H E BAG S D OE S I T TA K E T O C A R RY YOU R G E A R ? »
ABOUT DB EQUIPMENT Db is a Norwegian company specializing in smart travel gear for the action sports community. Founded in 2012 by the Swedish freeski legend Jon Olsson and the Norwegian product engineer Truls Brataas, the company has in less than four years established itself as a globally recognized brand within sport & lifestyle travel gear. An impressive team of ambassadors constantly travels the world with our- award-winning bags, living the company mission of making better journeys through smarter travel gear.
We want people to be able to travel however they want, whilst bringing whatever they need. We develop travel gear for the athletes, the rebels, the creatives – the passionate people who travel the world in search of adventure. Happy travels!
Founder & CEO Truls Brataas
Founder & CVO Jon Olsson
Photo by Oskar Bakke 4
5
ABOUT DB EQUIPMENT Db is a Norwegian company specializing in smart travel gear for the action sports community. Founded in 2012 by the Swedish freeski legend Jon Olsson and the Norwegian product engineer Truls Brataas, the company has in less than four years established itself as a globally recognized brand within sport & lifestyle travel gear. An impressive team of ambassadors constantly travels the world with our- award-winning bags, living the company mission of making better journeys through smarter travel gear.
We want people to be able to travel however they want, whilst bringing whatever they need. We develop travel gear for the athletes, the rebels, the creatives – the passionate people who travel the world in search of adventure. Happy travels!
Founder & CEO Truls Brataas
Founder & CVO Jon Olsson
Photo by Oskar Bakke 4
5
STADT, NORWAY
WHERE THE J O U R N E Y S TA RT E D Hoddevika, Stadt: The Db concept was born in the summer of 2009 during a week of sunny glacier skiing and epic surf in the beautiful West part of Norway. During that week, twin-tip legend Jon Olsson met up with product engineer and entrepreneur Truls Brataas, and the two discovered a mutual passion for action sports, traveling and smart product design. With the exclusive goal of creating outstanding products, the two embarked on the Douchebags journey.
Photo by Mads Oftedal Schwencke 6
7
STADT, NORWAY
WHERE THE J O U R N E Y S TA RT E D Hoddevika, Stadt: The Db concept was born in the summer of 2009 during a week of sunny glacier skiing and epic surf in the beautiful West part of Norway. During that week, twin-tip legend Jon Olsson met up with product engineer and entrepreneur Truls Brataas, and the two discovered a mutual passion for action sports, traveling and smart product design. With the exclusive goal of creating outstanding products, the two embarked on the Douchebags journey.
Photo by Mads Oftedal Schwencke 6
7
T H E AC E FLARE AND FUNCTION
Your new city life sidekick, The Ace is equipped to handle the everyday grind with convenience and style. With room for a 15’’ laptop and plenty more pleasures, The Ace is your ticket to embracing or escaping the urban hustle. Take it to the streets, the beach and beyond!
Photo by Oskar Bakke 8
9
T H E AC E FLARE AND FUNCTION
Your new city life sidekick, The Ace is equipped to handle the everyday grind with convenience and style. With room for a 15’’ laptop and plenty more pleasures, The Ace is your ticket to embracing or escaping the urban hustle. Take it to the streets, the beach and beyond!
Photo by Oskar Bakke 8
9
Photo by Oskar Bakke 10
11
Photo by Oskar Bakke 10
11
T H E A RT I S T U R B A N S O P H I S T I CAT I O N
Big personality in a little package for the urban explorer in you, The Artist takes on the world with flare and style. The smaller sibling to The Ace, this bag packs the essentials — including an 13” inch laptop — with unmatched stylish convenience. Great things come in small packages!
Photo by Oskar Bakke 12
13
T H E A RT I S T U R B A N S O P H I S T I CAT I O N
Big personality in a little package for the urban explorer in you, The Artist takes on the world with flare and style. The smaller sibling to The Ace, this bag packs the essentials — including an 13” inch laptop — with unmatched stylish convenience. Great things come in small packages!
Photo by Oskar Bakke 12
13
Photo by Oskar Bakke 14
15
Photo by Oskar Bakke 14
15
T H E AV I AT O R F O R T H AT F I R S T C L A S S F E E L I N G
Step aside please – an extraordinary carry-on is coming through. Oozing of style and experience, this jetsetter likes to stand out in the crowd. Its unique Unicast ABS shell is topped off with a smooth, vacuum-finished coating. Let one of the lightest carry on bags around roll your way into the lounge where you can bask in the glory of this stunning piece of luggage.
Photo by Oskar Bakke 16
17
T H E AV I AT O R F O R T H AT F I R S T C L A S S F E E L I N G
Step aside please – an extraordinary carry-on is coming through. Oozing of style and experience, this jetsetter likes to stand out in the crowd. Its unique Unicast ABS shell is topped off with a smooth, vacuum-finished coating. Let one of the lightest carry on bags around roll your way into the lounge where you can bask in the glory of this stunning piece of luggage.
Photo by Oskar Bakke 16
17
Photo by Oskar Bakke 18
19
Photo by Oskar Bakke 18
19
THE B A S TA R D S 6 0 L / 9 0 L F O R T H E LO N G A DV E N T U R E S
These guys make up the very corner stone of any serious travel setup. Big wheels and a sturdy handle allows for smooth navigation, whilst the hook-up system lets you easily attach your backpack for a lighter travel experience. Not too big, and not too small – the Little Bastard 60L beautifully covers the need to bring much (but not all) of your gear. And for the long adventures, the Big Bastard 90L lets you bring it all. Designed as a large cargo room built into a steady roller, this bag is meant to be loaded. Let’s roll!
Photo by Oskar Bakke 20
21
THE B A S TA R D S 6 0 L / 9 0 L F O R T H E LO N G A DV E N T U R E S
These guys make up the very corner stone of any serious travel setup. Big wheels and a sturdy handle allows for smooth navigation, whilst the hook-up system lets you easily attach your backpack for a lighter travel experience. Not too big, and not too small – the Little Bastard 60L beautifully covers the need to bring much (but not all) of your gear. And for the long adventures, the Big Bastard 90L lets you bring it all. Designed as a large cargo room built into a steady roller, this bag is meant to be loaded. Let’s roll!
Photo by Oskar Bakke 20
21
« W H E N YOU R BAG I S YOU R H OM E , YOU B ET T E R HAV E A PR ET T Y G O OD BAG ! » JON OLSSON, FOUNDER & C H I E F V I S I O N A RY O F F I C E R
Photo by Oskar Bakke 22
23
« W H E N YOU R BAG I S YOU R H OM E , YOU B ET T E R HAV E A PR ET T Y G O OD BAG ! » JON OLSSON, FOUNDER & C H I E F V I S I O N A RY O F F I C E R
Photo by Oskar Bakke 22
23
THE H UG G E RS 30 L / 6 0 L RO OM F O R CA RG O
Right in the intersection of handy duffle bag, durable gear bag and smart backpack, stands the Hugger 30L. Smart features like the easily accessible PC pocket makes it a handy carry-on bag, while the large compartment carries anything from your beloved sports gear to your weekend essentials. The Hugger 60L on the other hand, is notoriously carved out by the needs of hardcore alpine racers and mountain bikers. Favored by athletes who need room for bulky training gear, the whole bag opens in one single motion – almost like having your own little cargo container on the go.
Photo by Håkon Jørgensen 24
25
THE H UG G E RS 30 L / 6 0 L RO OM F O R CA RG O
Right in the intersection of handy duffle bag, durable gear bag and smart backpack, stands the Hugger 30L. Smart features like the easily accessible PC pocket makes it a handy carry-on bag, while the large compartment carries anything from your beloved sports gear to your weekend essentials. The Hugger 60L on the other hand, is notoriously carved out by the needs of hardcore alpine racers and mountain bikers. Favored by athletes who need room for bulky training gear, the whole bag opens in one single motion – almost like having your own little cargo container on the go.
Photo by Håkon Jørgensen 24
25
Photo by Oskar Bakke 26
27
Photo by Oskar Bakke 26
27
sports del
THE BASE 15L F O R T H E U R B A N A DV E N T U R E S
Jokke Sommer, one of the world’s most extreme base jumpers and wingsuit proximity flyers, regularly puts his life in a backpack and jumps off a cliff. Needless to say, Jokke knows a lot about backpacks. We teamed up with Jokke and together we created the ultimate everyday backpack – combining the structure and comfort of base rigs, with the freedom to access your essential daily gear in a new and easy way.
Photo by Oskar Bakke 28
29
sports del
THE BASE 15L F O R T H E U R B A N A DV E N T U R E S
Jokke Sommer, one of the world’s most extreme base jumpers and wingsuit proximity flyers, regularly puts his life in a backpack and jumps off a cliff. Needless to say, Jokke knows a lot about backpacks. We teamed up with Jokke and together we created the ultimate everyday backpack – combining the structure and comfort of base rigs, with the freedom to access your essential daily gear in a new and easy way.
Photo by Oskar Bakke 28
29
« W H E N YOU D O 2 0 0 S H OW S A Y E A R , T H E MO ST I M P ORTA N T PA RT I S T O HAV E AW E S OM E T R AV E L G E A R » M AT O M A , D J
Photo by Marcus Rönne
Photo by Stian Reinhartsen 30
31
« W H E N YOU D O 2 0 0 S H OW S A Y E A R , T H E MO ST I M P ORTA N T PA RT I S T O HAV E AW E S OM E T R AV E L G E A R » M AT O M A , D J
Photo by Marcus Rönne
Photo by Stian Reinhartsen 30
31
« B E I N G A B I K E R I DE R R E QU I R E S A LOT OF H E AV Y LU G G AG E . A F T E R M A N Y Y E A R S OF T R AV E L I N G I F I NA L LY F OU N D T H E PE R F E C T S ET OF BAG S T O L I G H T E N U P M Y T R I P S ! » MAX FREDRIKSSON, MTB SLOPEST YLE
Photo by Oskar Bakke 32
33
« B E I N G A B I K E R I DE R R E QU I R E S A LOT OF H E AV Y LU G G AG E . A F T E R M A N Y Y E A R S OF T R AV E L I N G I F I NA L LY F OU N D T H E PE R F E C T S ET OF BAG S T O L I G H T E N U P M Y T R I P S ! » MAX FREDRIKSSON, MTB SLOPEST YLE
Photo by Oskar Bakke 32
33
T H E T RA I L F O R T H E FA S T A N D T H E F U R I O US
For the savages, those who kick ass and take names leaving regrets behind, The Trail is perfectly tailored for mountain bikers. It is durable, enduring and functional with a lightweight compressible build to take your mind off the travelling so you can focus on the mountains.
Photo by Oskar Bakke 34
35
T H E T RA I L F O R T H E FA S T A N D T H E F U R I O US
For the savages, those who kick ass and take names leaving regrets behind, The Trail is perfectly tailored for mountain bikers. It is durable, enduring and functional with a lightweight compressible build to take your mind off the travelling so you can focus on the mountains.
Photo by Oskar Bakke 34
35
« I T ’ S T H E F R E E D OM I F I N D ON M Y B I K E , I C A N R I DE I T W H E N EV E R I WA N T W I T H W H OM EV E R I WA N T. I F E E L L I K E I ’ V E F I NA L LY F OU N D T R AV E L BAG S T O C OM PL I M E N T T HAT, M A K E S I T A L L S O M U C H E AS I E R A N D MOR E E N J OYA B L E . » – ANTON THELANDER, MTB SLOPEST YLE
Photo by Oskar Bakke 36
37
« I T ’ S T H E F R E E D OM I F I N D ON M Y B I K E , I C A N R I DE I T W H E N EV E R I WA N T W I T H W H OM EV E R I WA N T. I F E E L L I K E I ’ V E F I NA L LY F OU N D T R AV E L BAG S T O C OM PL I M E N T T HAT, M A K E S I T A L L S O M U C H E AS I E R A N D MOR E E N J OYA B L E . » – ANTON THELANDER, MTB SLOPEST YLE
Photo by Oskar Bakke 36
37
THE TOUR T H E O P E N ROA D AWA I T S
A bag that truly cares as much about the adventure as you, The Tour is your ticket to the open road. Fully protective, The Tour is a lightweight, compressible and functional road bike bag designed to take the stress off your hands so you can embrace the freedom and just enjoy the ride!
Photo by Oskar Bakke 38
39
THE TOUR T H E O P E N ROA D AWA I T S
A bag that truly cares as much about the adventure as you, The Tour is your ticket to the open road. Fully protective, The Tour is a lightweight, compressible and functional road bike bag designed to take the stress off your hands so you can embrace the freedom and just enjoy the ride!
Photo by Oskar Bakke 38
39
STUBAI, AUSTRIA
« W H E N I T R AV E L , I WA N T T O M A K E SU R E M Y BA B Y W I L L A R R I V E S A F E A N D S OU N D ! W I T H T H E T OU R PR OT E C T I N G M Y B I K E I N EV E RY WAY, I C A N R E L AX DU R I N G M Y T R AV E L S K N OW I N G T HAT I T ’ S S A F E F R OM DE N T S A N D S C R AT C H E S . » – M A R I K A WA G N E R , A D V E N T U R E R A C E R
Photo by Oskar Bakke 40
41
STUBAI, AUSTRIA
« W H E N I T R AV E L , I WA N T T O M A K E SU R E M Y BA B Y W I L L A R R I V E S A F E A N D S OU N D ! W I T H T H E T OU R PR OT E C T I N G M Y B I K E I N EV E RY WAY, I C A N R E L AX DU R I N G M Y T R AV E L S K N OW I N G T HAT I T ’ S S A F E F R OM DE N T S A N D S C R AT C H E S . » – M A R I K A WA G N E R , A D V E N T U R E R A C E R
Photo by Oskar Bakke 40
41
S M A RT F E AT U R E S
H O O K- U P S Y S T E M C O N N E C T I N G A N Y B AC K PAC K T O A N Y RO L L E R B AG
Because beauty is not enough. In everything we do, our aim is to make better journeys through smarter travel gear.
A WA R D S
42
43
S M A RT F E AT U R E S
H O O K- U P S Y S T E M C O N N E C T I N G A N Y B AC K PAC K T O A N Y RO L L E R B AG
Because beauty is not enough. In everything we do, our aim is to make better journeys through smarter travel gear.
A WA R D S
42
43
COMPRESSION & LIGHTWEIGHT
R I B CAG E
M A X I M U M S TO RAG E E F F I C I E N CY W H I L S T N OT I N US E PAT T E N T P E N D I N G
I N T E G RAT E D P RO T E C T I V E R I B S F O R S A F E T RA N S P O RTAT I O N
44
45
COMPRESSION & LIGHTWEIGHT
R I B CAG E
M A X I M U M S TO RAG E E F F I C I E N CY W H I L S T N OT I N US E PAT T E N T P E N D I N G
I N T E G RAT E D P RO T E C T I V E R I B S F O R S A F E T RA N S P O RTAT I O N
44
45
W H E R E A R E M Y D OUC H E B AG S ? DISTRIBUTOR LIST
C OU N T RY
C OM PA N Y
J A PA N
RC T S Y S T E M S
J A PA N @ D O U C H E B A G S . C O M
KO R E A
R U G O C OM PA N Y
KOR E A @ D OU C H E BAG S . C OM
AU S T RA L I A
B E N T S Q UA R E
AU S T R A L I A @ D O U C H E B A G S . C O M
NEW ZEALAND
SUMMIT COLLECTIVE
N EW Z E A L A N D @ D OU C H E BAG S . C OM
DENMARK
P L AYG RO U N D
DE N M A R K @ D OU C H E BAG S . C OM
SWITZERLAND
A I RT O O L
S W I T Z E R L A N D @ D OU C H E BAG S . C OM
G E R M A N Y & AUS T R I A
E. TREMMEL MARKETING
G E R M A N Y @ D OU C H E BAG S . C OM
UK
G RO OV E A R M A DA
U K @ D OU C H E BAG S . C OM
F RA N C E
J AW S
F R A N C E @ D OU C H E BAG S . C OM
BENELUX
B I R N S TA R
B E N E LU X @ D OU C H E BAG S . C OM
S PA I N
G E N E RA L O U T D O O R
S PA I N @ D O U C H E B A G S . C O M
F I N L A N D & B A LT I C S
E X T R E M E S P O RT S
F I N L A N D @ D OU C H E BAG S . C OM
I TA LY
SUMMIT SRL
I TA LY @ D O U C H E B A G S . C O M
N O RWAY
D O U C H E B AG S
N O RWAY @ D O U C H E B A G S . C O M
SWEDEN
D O U C H E B AG S
S W E DE N @ D OU C H E BAG S . C OM
U. S . A
D O U C H E B AG S
U S A @ D OU C H E BAG S . C OM
CA N A DA
D O U C H E B AG S
C A NA DA @ D OU C H E BAG S . C OM
46
47
W H E R E A R E M Y D OUC H E B AG S ? DISTRIBUTOR LIST
C OU N T RY
C OM PA N Y
J A PA N
RC T S Y S T E M S
J A PA N @ D O U C H E B A G S . C O M
KO R E A
R U G O C OM PA N Y
KOR E A @ D OU C H E BAG S . C OM
AU S T RA L I A
B E N T S Q UA R E
AU S T R A L I A @ D O U C H E B A G S . C O M
NEW ZEALAND
SUMMIT COLLECTIVE
N EW Z E A L A N D @ D OU C H E BAG S . C OM
DENMARK
P L AYG RO U N D
DE N M A R K @ D OU C H E BAG S . C OM
SWITZERLAND
A I RT O O L
S W I T Z E R L A N D @ D OU C H E BAG S . C OM
G E R M A N Y & AUS T R I A
E. TREMMEL MARKETING
G E R M A N Y @ D OU C H E BAG S . C OM
UK
G RO OV E A R M A DA
U K @ D OU C H E BAG S . C OM
F RA N C E
J AW S
F R A N C E @ D OU C H E BAG S . C OM
BENELUX
B I R N S TA R
B E N E LU X @ D OU C H E BAG S . C OM
S PA I N
G E N E RA L O U T D O O R
S PA I N @ D O U C H E B A G S . C O M
F I N L A N D & B A LT I C S
E X T R E M E S P O RT S
F I N L A N D @ D OU C H E BAG S . C OM
I TA LY
SUMMIT SRL
I TA LY @ D O U C H E B A G S . C O M
N O RWAY
D O U C H E B AG S
N O RWAY @ D O U C H E B A G S . C O M
SWEDEN
D O U C H E B AG S
S W E DE N @ D OU C H E BAG S . C OM
U. S . A
D O U C H E B AG S
U S A @ D OU C H E BAG S . C OM
CA N A DA
D O U C H E B AG S
C A NA DA @ D OU C H E BAG S . C OM
46
47
AMBASSADORS Passionate people inspire us. They travel the world in the pursuit of adventure – pushing the limits of what they do and redefining what is possible. These are some of the people we are proud to call our Ambassadors.
A L E I X E S PA RGA RÓ | G P CA S E Y V E G G I E | A RT I S T A L E X A N D RA B R I N G | F I T N E S S MAX FREDRIKSSON | MTB M AT OM A | D J REOLF THEUNISSEN | MODEL RO B R I C H E S | F I T N E S S S A M P I LG R I M | M T B TEAM SKY | ROA D R AC I N G JT HOLMES | SKI, BASE AND WINGSUIT O L I V E R W E B B | AU T O R A C I N G CA RO L I N E M A RT E N S | G O L F C E D R I C G RAC I A | M T B J O K K E S OM M E R | W I N G S U I T F LY I N G AT H E RT O N RAC I N G | M T B M A D S ” M A K K E N ” H AU G E N | M T B G O P RO B OM B S Q UA D | H U M A N F L I G H T L I S A O L S S O N | FA S H I O N B L O G Z Y R K E N | PA R K O U R E S P E N FA D N E S | W I N G S U I T F LY I N G J A N N I D E L É R | FA S H I O N B L O G RILEY HARPER | STUNTMAN/PHOTO GR APHY A KO RA H I M | F I T N E S S GAU T I E R PAU L I N | M O T O R C R O S S L U KA S H Ö G B E RG | C R O S S F I T M A R I KA WAG N E R | A D V E N T U R E R A C E / S W I M RU N ANTON THELANDER | MTB SLOPEST YLE MAX FREDRIKSSON | MTB SLOPEST YLE S T E F FA N B J Ö R K L U N D | A D V E N T U R E R A C E R A K S E L L U N D S V I N DA L | A L P I N E S K I M AT H I L DA RA PA P O RT | F R E E R I D E S K I ETC..
48
49
AMBASSADORS Passionate people inspire us. They travel the world in the pursuit of adventure – pushing the limits of what they do and redefining what is possible. These are some of the people we are proud to call our Ambassadors.
A L E I X E S PA RGA RÓ | G P CA S E Y V E G G I E | A RT I S T A L E X A N D RA B R I N G | F I T N E S S MAX FREDRIKSSON | MTB M AT OM A | D J REOLF THEUNISSEN | MODEL RO B R I C H E S | F I T N E S S S A M P I LG R I M | M T B TEAM SKY | ROA D R AC I N G JT HOLMES | SKI, BASE AND WINGSUIT O L I V E R W E B B | AU T O R A C I N G CA RO L I N E M A RT E N S | G O L F C E D R I C G RAC I A | M T B J O K K E S OM M E R | W I N G S U I T F LY I N G AT H E RT O N RAC I N G | M T B M A D S ” M A K K E N ” H AU G E N | M T B G O P RO B OM B S Q UA D | H U M A N F L I G H T L I S A O L S S O N | FA S H I O N B L O G Z Y R K E N | PA R K O U R E S P E N FA D N E S | W I N G S U I T F LY I N G J A N N I D E L É R | FA S H I O N B L O G RILEY HARPER | STUNTMAN/PHOTO GR APHY A KO RA H I M | F I T N E S S GAU T I E R PAU L I N | M O T O R C R O S S L U KA S H Ö G B E RG | C R O S S F I T M A R I KA WAG N E R | A D V E N T U R E R A C E / S W I M RU N ANTON THELANDER | MTB SLOPEST YLE MAX FREDRIKSSON | MTB SLOPEST YLE S T E F FA N B J Ö R K L U N D | A D V E N T U R E R A C E R A K S E L L U N D S V I N DA L | A L P I N E S K I M AT H I L DA RA PA P O RT | F R E E R I D E S K I ETC..
48
49
D E S I G N & S T O RY T E L L I N G | L I D & W I K E N A S PA P E R | S C A N D I A 2 0 0 0 W H I T E P RO D U C T I O N | F L A D B Y A S
WHOLESALE INQUIRIES | K I R ST E N M EY R kirsten@douchebags.com | +47 900 61 466 PRESS INQUIRIES | J E S S I C A L I N D E R jessica@douchebags.com +47 919 06 122 G E N E RA L I N Q U I R I E S | hello@douchebags.com +47 240 77 077
DB EQUIPMENT AS To r d e n s k i o l d s g a t e 3 0160 Oslo, Norway
w w w. d o u c h e b a g s . c o m @douchebags #Dbtravel
D E S I G N & S T O RY T E L L I N G | L I D & W I K E N A S PA P E R | S C A N D I A 2 0 0 0 W H I T E P RO D U C T I O N | F L A D B Y A S
WHOLESALE INQUIRIES | K I R ST E N M EY R kirsten@douchebags.com | +47 900 61 466 PRESS INQUIRIES | J E S S I C A L I N D E R jessica@douchebags.com +47 919 06 122 G E N E RA L I N Q U I R I E S | hello@douchebags.com +47 240 77 077
DB EQUIPMENT AS To r d e n s k i o l d s g a t e 3 0160 Oslo, Norway
w w w. d o u c h e b a g s . c o m @douchebags #Dbtravel
EQUIPMENT 52