O'NEILL SS18 MAGAZINE

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“As a man, Jack O’Neill has demonstrated the fluidity of a Zen master in bringing soul to the marketplace and wit to a world that would have been way more boring without him.”

Roll on Spring & Summer Spring and summer come rolling in like fast, fun waves. Time to kick back in boardies and bikinis and drink in life like it’s the last cocktail of a monumental summer festival. Find freedom. Get creative. Have fun. These are the brass tacks of our 2018 spring and summer collections. Check out our fiercely functional surf shorts, built to make getting wet fun and free. Or our super stretchy Stretch Shorts and technical Hyperfreaks for popping airs and getting radical. And we even created the world’s first denim boardshort, for that rock & roll style, in and out of the water. For the fairer sex we’ve created a smorgasbord of active bikinis, with a fit for every body shape and style. And we have a range of boho beachwear, for that 24/7 festival feeling. Also if you’re looking for active wardrobe that fits adventure living then look no further than our versatile Active line, for fun and freedom on both the wet and dry side of the tide line. Last but not least, we’ve revived some truly bodacious classics from O’Neill’s 80s closet and given them a 2018 twist. Think thrusters, go-faster fonts, neon, lashings of zinc and DK cracked up to 11 on the Walkman. Are you having fun yet? Come join the O’Neill wave cult.

04. JACK O’NEILL

32. LIVE THE BEACH

52. O’NEILL ACTIVE

06. HYPERFREAK BOARDIES

37. O’NEILL HYBRID DENIM SHORTS

57. O’NEILL HYBRID

14. STRETCH SHORTS

42. O’NEILL X MARISSA QUINN

60. RE-ISSUE

20. BIKINI FESTIVAL

44. O’NEILL X OLIVER HIBERT

68. O’NEILL BLUE

28. TRANS-SEASONAL

46. SUMMER FESTIVAL

70. FLIP-FLOP REVOLUTION

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