Product Designer
+ 886 909296989
Taipei, Taiwan
s11015044@gmail.com
Product Design portfolio by Ming-Wei, Xiao
Behance
About About me Curriculum Vitae
Design for Brand Cha Tzu Tang: Brand Packing 3.0
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Taiwanese Camellia Oil Cha tzu tang Spoon
FARCENT: CILCLEY
(Strategy Concept)
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Dehumidification & Fragrance
GQ Taiwan: 2020 GQ Of The Year
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GOTY Trophies Design
Design for Culture Re-presso Spoon
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Stage Series
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TCCF: Taiwan HYPE Show
Multifunctional Furniture Collection
蕭銘緯
Ming-Wei Xiao
I widely dipped into different design challenges and manufacturings. In my career, I have designed bottleware packaging, various special spoons, furniture, accessories, and trophy,which involve glass manufacturing, wood processing, and plastic production. In addition, I am also keen on speculative design, image narrative and digital art.
The following list shows the skills I am good at...... # UCD # Modeling & Rendering
# Glass / Wood / Plastic Production
蕭銘緯
Ming-Wei Xiao Product Designer Taipei, Taiwan
+ 886 909296989 s11015044@gmail.com
工作經驗
30 Design Co. Ltd. Design Intern
July 2016 - January 2017 | Taiwan
After School Institute 1 year
Freelance Designer
September 2017 - 2018 | Taiwan
1 year 4 months
學歷
Piliwu - design 無氏製作 Product Designer
October 2019 - February 2021 | Taiwan
National Taichung University of Science and Technology 創意商品設計學士
Taiwan
成就 & 獎項 2013 2014 2015 2017
2014 Lexus Design Award Workshop (高雄) 新北市鶯歌陶瓷文創伴手禮設計競賽 三義木雕文創商品設計競賽
2017 A+創意季 工業設計類
106級臺中科技大學創意商品設計系畢業展評選 後浪來襲- 新生代設計聯展
銀獎 銀獎 特獎 入圍 金獎 入選
2019
鴻海獎學鯨計畫
強項
Rhino
3ds Max
Photoshop
Keyshot
Corona
Illustrator
Solidworks
Figma
Lightroom
入選
特殊經驗 2013
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2015
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Lexus Design Award Workshop 2014
得獎作品翻拍為Lexus Design Award官方宣傳廣告
Mini West Hotel CIS 設計產學案 2015 臺日設計交流營:
札幌市立大學、北海道大學、東京明星大學、臺中科技大學及華梵大學
與北海道地方政府合作，提出壯瞥町地區觀光提案
2016
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2016 Debut x Luxgen 汽車設計工作營
2017
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設立 After School Institute 設計研究室
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學校3D數位建模助教
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Luxgen x 交通大學 x ArtCenter College of Design
創辦校外設計研究室，設計接案、工作營、創作計畫
After School Institute 臺中科大 x 東海大學 設計工作營
工作營籌備負責 Design Thinking & Brainstorming 主持
2018
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道禾國際文化事業- 道禾三代塾規劃設計
2019
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泰興狗屋家具設計產學案
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2020
東莞三星燈飾 吊燈設計開發
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蘇州國際設計周 桃花塢木刻年畫賦興計劃
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遠見雜誌 2020大學暨技職入學指南 專訪收錄 https://www.gvm.com.tw/article/71148
2021
證書
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茶籽堂 3.0 產品整合設計
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TCCF: Taiwan HYPE 第二湯匙計畫
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2020 GQ of The Year 獎盃設計
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2021台東形象月曆「Found Taitung」精裝設計
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日本能作 NOUSAKU 新產品開發
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Auto CAD
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3ds Max
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Photoshop
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Introduction to Human-Centered Design
August , 2013 November , 2013 September , 2013 October , 2018
Online Course by +Acumen & IDEO ●
TOEIC 藍色證書 (820)
April , 2019
Cha Tzu Tang Brand Packing 3.0 Taiwanese Camellia Oil / Cha tzu tang Spoon
The first chapter "籽之萃" recreates a brand new oil bottle and exclusive spoon of Taiwanese Camellia Oil to bring the spirit of hand-made craftsmanship into mass production. Collaborating with "Hwa-Hsia Glass" and "Spring Pool Glass" to challenge the extremes of glass craftsmanship. Find the organic curve and mellow feeling in nature.
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Client: Cha tzu tang Brand Integration: PiliWu-Design Production: Hwa-Hsia Glass｜ Spring Pool Glass PM: Ching-Chi Huang｜Yu-Chia Ting Product Design: Ming-Wei Xiao｜Wan-ru Lee Visual Design: Pin-Xian Lu Photographer: Yu-Cheng Studio
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Design Requirements ． Survey of cooking oil competing products to analyze the product positioning of Cha tzu tang 3.0 ． Reduce the use of redundant materials and consumables, increase the use of recycled materials ． Camellia oil is positioned as the core product for the brand. Make luxurious and high-quality image ． Natural, organic and round design elements Use dark glass to block sunlight and prevent oxidation ． Add the information of the origin label and the annual limited serial number ． Design a special spoon, which have the "comma" recognition, for sipping camellia oil to enhance the sense of ritual
Cha tzu tang 2.0 Emotion of land
Cha tzu tang 3.0 Emotional life
The Eastern spirit of "compliance with nature" and "live at the mercy of the weather", which is a rare attitude in western society, is deeply embedded in people's daily lives.
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“ Grown by nature and crafted by man ” Cha tzu tang insist on telling local stories and circular econmy. This 3.0 oil bottle design does not strengthen the so-called "cherish the land", but strengthen the "praising life". To be proud and honorable to Taiwan.
Emotion of land
Back to essence
Treat well together
GROW
SET SEEDS
RIPE
山之淨
籽之萃
土之饒
Toiletries
Camellia oil
Skin care
After a long discussion, we defined three chapters for Cha tzu tang: “ 籽之萃- Camellia Oil Rejuvenation ” “ 山之淨- Healing Toiletries ”
“ 土之饒- Nourishment Series ” From going back to the land to explore, bringing more people back to connect with the land of Taiwan, and moving towards the brand in the next decade.
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籽之萃
Fresh preservation / Tactile texture
The first chapter "籽之萃" recreates a brand new oil bottle and exclusive spoon of Taiwanese Camellia Oil to bring the spirit of hand-made craftsmanship into mass production. Find the organic curve and mellow feeling in nature.
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Collaborating with "Hwa-Hsia Glass" and "Spring Pool Glass" to challenge the extremes of glass craftsmanship. This project took more than a year for us to design the appearance of a bottle that is different from the traditional type.
The three-dimensional curve of the bottle finally converged and transformed into the brand’s representative image- "comma" , which symbolizes preserving the pure Camellia Oil and the nutrients from the land in Taiwan.
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Based on the "comma" image of Cha tzu tang, we designed a simple oil spoon, hand-casted with 100% recycled glass from Spring Pool Glass to achieve the goal of environmental friendliness and sustainable development.
The shape is comfortable and easy to hold,
The origin label indicates the farms
and the special nozzle design makes it
in different regions (Yilan, Hualien, etc.)
very convenient to pour oil
Seal sticker with the limited serial number
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The gift package maintains the dark color that the brand has always used, combining the curves of the oil bottle and the spoon with classic printmaking elements to blur the boundary between modernity and tradition. Cha tzu tang is consistently committed to delivering good values and blessings, and dedicated the beauty of Taiwan to everyone in this land.
LET GOOD THINGS HAPPEN!
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FARCENT: CILCLEY (Strategy Concept) Dehumidification & Fragrance
CILCLEY, a new subscription service of dehumidification & fragrance, combines the existing e-commerce model to solve the troubles about forgetting or purchasing the replacement. At the same time, it redefine dehumidification & aromatic productsn to meet the needs of young people.
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The Core Competencie
Enhance competitiveness and expand scope
Quanyin Factory Xiamen Factory
Mergers
Strategic
Acquisitions
Alliance
OEM
Brand
Professionalism
Management
Product Development Brand Representation
Taiwan China Thailand
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Brand Positioning
Company Size
Products Deployment
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The main market area Taiwan & Thailand ( The both countraies average humidity of up to 75 degree above. )
TAIWAN
THAILAND
Assumed Target Group ．Young people who are accustomed to online shopping and love to try new things ．Pursue a quality life and personal style, like to use fragrance products at home to relax the body and release work pressure
Reverse the bad impression of the original product scent to satisfy the modern young people’s scent preference
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Interview Based on the previously assumed customer groups and main markets, we conducted qualitative interviews with young and middle-aged people to understand how consumers use dehumidification products, how often they replace refill packs, and what they expect from the products.
Young people
Middle-aged
．Good-looking
．Large size
．Small storage
．Convenient
．Repeatability ．Natural Scents
Common points
Functional / Low-end necessities / Do not pay attention
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． Multi-purpose design ． Subscription businesses
(to prevent forgetting to replace)
． Variety of scent choices / Festival & limited editions
Inspire from Cicely Mary Barker’s notable work CilCLEY inspires from the the 19-20 century well-known illustrator Cicely Mary Barker’s series of work-Flower Fairies. From the four seasons flower fairies, CILCLEY launch exclusive period and festival limited fragrance edition to deliver to user’s house every period.
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CILCLEY, a new subscription service of dehumidification & fragrance, combines the existing e-commerce model to solve the troubles about forgetting or purchasing the replacement. At the same time, it redefine dehumidification & aromatic products to meet the needs of young people.
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1
108
.50
233
70
R0
3
.2
60
°
2.60
130
90
125
R0
R2
18 25
28
100
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GQ Taiwan 2020 GQ Of The Year GOTY Trophies Design
For 2020, GQ Taiwan exceeded the previous annual “Man of the year (MOTY)” award by announcing the world’s first “GQ of the year (GOTY),” which eliminates all personal and gender criteria to select unique leading individuals, groups, brands, and incidents from our island of freedom, redefining the legacy of GQ’s major annual event.
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Client: GQ Taiwan Project Design: PiliWu-Design Production: W Glass Project Product Design: Ming-Wei Xiao Visual Design: Pin-Xian Lu Photographer: Shou-ya Sung Photo Credit: GQ Taiwan
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Design Requirements
． Design a new visual identity for GOTY ． Use recycled glass material ． In line with the style of the ceremony, with "black" and "luminous" as the key concepts ． Considering the effect of on-site shooting, the logo“GOTY” on the trophy should be prominent ． The trophy must be easy for the winner to carry home
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"Change Taiwan with lifestyle" The new design concept of “GQ of the year” is based on the four letters G, O, T, and Y. The silhouettes of the letters convey the ceremonial imagery of “the light of opportunity seeping through the cracks.”
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The moment the baton lands in your hands is the moment to start racing at full speed. The sprint ends when the energy is drained and the baton is handed over to the next person. This is a dedication to all those leading the way in the dark. The transparent glass trophies are sandblasted to create a matte surface that allows light to pass through while emitting the black tone underneath, symbolling the recipients’ luminosity amid the gloominess of 2020 and their ability to guide us out of the darkness and into the light.
Cannular
Solid Bottom
100% recycled glass from
The GOTY decal uses an artificial gold
the factory's mug inventory
(Real gold require high temperature heating, but the trophies are too thick to be heated again)
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As for the trophy, this year’s design is inspired by the idea of the relay race. Collaborating with the seasoned craftsmanship of Spring Pool Glass, the black and transparent glass particles are slowly crafted into cylinder shapes using methods including glassblowing and hand-pulling. Then, sections are divided according to their common difference to produce 18 individual GOTY trophies.
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Re-presso Spoon TCCF: Taiwan HYPE Show
Presenting authentic Taiwan through a creative mixture of folklore, technology and digital art, Taiwan HYPE is a futuristic temple — people gather at temples during important festivals, praying to deities with great sincerity and offering delicacies prepared with care. Focusing on the people’s sincerity and hospitality, the pavilion embodies Taiwanese temple culture and language through its modern design.
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Client: JL DESIGN, TAICCA Project Design: PiliWu-Design Production: MINIWIZ Designer: Wan-ru Lee｜Ming-Wei Xiao Special Thanks: Yu-Cheng Studio｜ ORDYNARI PEOPLE｜Howie Lee
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Design Requirements
． In line with the theme of the future temples in Taiwan, inspired by the locals, mixed with new cultural languages ． Collaborate with the “TRASHPRESSO”, MINIWIZ mobile recycling plant, to give new value of discarded plastic ． Can be mass-produced and distributed to visitors on site as event promotion
Taiwan HYPE: The futuristic Temple The traditional five types of sacrifices — rooster, pig, fish, duck and squid — are made into symbols representing the crossover between culture and technology. Selected Taiwanese phonetic symbols — ㄊ, ㄨ, ㄏ, ㄆ — are adopted as the primary elements of design. Visually, part of the animals are integrated with phonetic symbols to form “a new breed.”
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GREEN TECH
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INDUSTRIAL DESIGN
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TAIWAN SNACKS CULTURE
With aesthetics as its basis, and eco-friendliness as core,a cutlery item is reimagined with Taiwanese food culture in mind, taking on a new form aptly named Re-presso Spoon. So bring home a "trash" made new, and rethink how we look at waste and its possibilities.
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X
Re-presso Spoon, a co-creation by eco-friendly-tech company MINIWIZ, uses the flat-bottomed spoon, a cutlery of choice in Taiwan culture.
With the help of TRASHPRESSO, MINIWIZ’s mobile recycling plant, the artwork adds value to single-use plastic by playfully branding it with different usage and in different sizes - the basic Jiáo (dumpling), the bowl-shaped Wán (ball) and the plate-shaped Bāo (bun). This newly shaped spoon looks at how culture can be combined with everyday objects and how the future can be shaped through value-added reusage.
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The Jiao spoon preserves the thickness and durability of traditional porcelain spoon and the simplicity of metal flat spoon; a shape that informs its culture and function.
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The Wan spoon is shaped to fit ball-shaped (wan) food that are commonly found in Taiwan and helping to prevent ball-shaped food rolling out of the spoon.
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The Bao spoon has a comparatively wider bottom to hold Chinese buns (bao) and the gravy that may seep through the buns.
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TAIWAN CREATIVE CONTENT FEST
Taiwan HYPE Date｜11/17 - 11/21（10:00 - 21:00） Place｜Vie Show Cinemas Taipei Xinyi
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Photo Credit: JL Design
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Stage Series Chinese Craft Gallery Multifunctional Furniture Collection
The collection design for Natural Way 3-Generation Academy to accompany farmers market and exhibition in the new campus in Zhubei, Hsinchu. This work needs to be convenient for various purposes and activities, and to make a diverse combination to easily set up in different areas of the campus, like outdoor, squares, workshops and classrooms.
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Client: Natural Way 3-Generation Academy Project Design: 8F Design Studio Designer: Ming-Wei Xiao Photographer: Zhi-Duan Zhang
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Thanks for your reading
Instagram the.black.watchdogs
Phone + 886 909296989 (Taiwan)
E-mail s11015044@gmail.com
Behance
Ming-Wei Xiao Portfolio 2021