Product Designer
+ 886 909296989
Taipei, Taiwan
s11015044@gmail.com
Product Design portfolio by Ming-Wei, Xiao
Behance
About About me Curriculum Vitae
Design for Culture Cha Tzu Tang: Brand Packing 3.0
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Taiwanese Camellia Oil Cha tzu tang Spoon
Re-presso Spoon
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TCCF: Taiwan HYPE Show
Design for Culture Sleep Nomad
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Airport sleeping cart system
FARCENT: CILCLEY
(Strategy Concept)
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Dehumidification & Fragrance
Petstation Concept Design in 2015
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蕭銘緯
Ming-Wei Xiao
I widely dipped into different design challenges and manufacturings. In my career, I have designed bottleware packaging, various special spoons, furniture, accessories, and trophy,which involve glass manufacturing, wood processing, and plastic production. In addition, I am also keen on speculative design, image narrative and digital art.
The following list shows the skills I am good at...... # UCD # Modeling & Rendering
# Glass / Wood / Plastic Production
蕭銘緯
Ming-Wei Xiao Product Designer Taipei, Taiwan
+ 886 909296989 s11015044@gmail.com
工作經驗
30 Design Co. Ltd. Design Intern
July 2016 - January 2017 | Taiwan
After School Institute 1 year
Freelance Designer
September 2017 - 2018 | Taiwan
1 year 4 months
學歷
Piliwu - design 無氏製作 Product Designer
October 2019 - February 2021 | Taiwan
National Taichung University of Science and Technology 創意商品設計學士
Taiwan
成就 & 獎項 2013 2014 2015 2017
2014 Lexus Design Award Workshop (高雄) 新北市鶯歌陶瓷文創伴手禮設計競賽 三義木雕文創商品設計競賽
2017 A+創意季 工業設計類
106級臺中科技大學創意商品設計系畢業展評選 後浪來襲- 新生代設計聯展
銀獎 銀獎 特獎 入圍 金獎 入選
2019
鴻海獎學鯨計畫
強項
Rhino
3ds Max
Photoshop
Keyshot
Corona
Illustrator
Solidworks
Figma
Lightroom
入選
特殊經驗 2013
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2015
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Lexus Design Award Workshop 2014
得獎作品翻拍為Lexus Design Award官方宣傳廣告
Mini West Hotel CIS 設計產學案 2015 臺日設計交流營:
札幌市立大學、北海道大學、東京明星大學、臺中科技大學及華梵大學
與北海道地方政府合作，提出壯瞥町地區觀光提案
2016
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2016 Debut x Luxgen 汽車設計工作營
2017
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設立 After School Institute 設計研究室
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學校3D數位建模助教
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Luxgen x 交通大學 x ArtCenter College of Design
創辦校外設計研究室，設計接案、工作營、創作計畫
After School Institute 臺中科大 x 東海大學 設計工作營
工作營籌備負責 Design Thinking & Brainstorming 主持
2018
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道禾國際文化事業- 道禾三代塾規劃設計
2019
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泰興狗屋家具設計產學案
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2020
東莞三星燈飾 吊燈設計開發
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蘇州國際設計周 桃花塢木刻年畫賦興計劃
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遠見雜誌 2020大學暨技職入學指南 專訪收錄 https://www.gvm.com.tw/article/71148
2021
證書
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茶籽堂 3.0 產品整合設計
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TCCF: Taiwan HYPE 第二湯匙計畫
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2020 GQ of The Year 獎盃設計
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2021台東形象月曆「Found Taitung」精裝設計
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日本能作 NOUSAKU 新產品開發
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Auto CAD
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3ds Max
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Photoshop
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Introduction to Human-Centered Design
August , 2013 November , 2013 September , 2013 October , 2018
Online Course by +Acumen & IDEO ●
TOEIC 藍色證書 (820)
April , 2019
Cha Tzu Tang Brand Packing 3.0 Taiwanese Camellia Oil / Cha tzu tang Spoon
The first chapter "籽之萃" recreates a brand new oil bottle and exclusive spoon of Taiwanese Camellia Oil to bring the spirit of hand-made craftsmanship into mass production. Collaborating with "Hwa-Hsia Glass" and "Spring Pool Glass" to challenge the extremes of glass craftsmanship. Find the organic curve and mellow feeling in nature.
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Client: Cha tzu tang Brand Integration: PiliWu-Design Production: Hwa-Hsia Glass｜ Spring Pool Glass PM: Ching-Chi Huang｜Yu-Chia Ting Product Design: Ming-Wei Xiao｜Wan-ru Lee Visual Design: Pin-Xian Lu Photographer: Yu-Cheng Studio
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Design Requirements ． Survey of cooking oil competing products to analyze the product positioning of Cha tzu tang 3.0 ． Reduce the use of redundant materials and consumables, increase the use of recycled materials ． Camellia oil is positioned as the core product for the brand. Make luxurious and high-quality image ． Natural, organic and round design elements Use dark glass to block sunlight and prevent oxidation ． Add the information of the origin label and the annual limited serial number ． Design a special spoon, which have the "comma" recognition, for sipping camellia oil to enhance the sense of ritual
Cha tzu tang 2.0 Emotion of land
Cha tzu tang 3.0 Emotional life
The Eastern spirit of "compliance with nature" and "live at the mercy of the weather", which is a rare attitude in western society, is deeply embedded in people's daily lives.
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“ Grown by nature and crafted by man ” Cha tzu tang insist on telling local stories and circular econmy. This 3.0 oil bottle design does not strengthen the so-called "cherish the land", but strengthen the "praising life". To be proud and honorable to Taiwan.
Emotion of land
Back to essence
Treat well together
GROW
SET SEEDS
RIPE
山之淨
籽之萃
土之饒
Toiletries
Camellia oil
Skin care
After a long discussion, we defined three chapters for Cha tzu tang: “ 籽之萃- Camellia Oil Rejuvenation ” “ 山之淨- Healing Toiletries ”
“ 土之饒- Nourishment Series ” From going back to the land to explore, bringing more people back to connect with the land of Taiwan, and moving towards the brand in the next decade.
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籽之萃
Fresh preservation / Tactile texture
The first chapter "籽之萃" recreates a brand new oil bottle and exclusive spoon of Taiwanese Camellia Oil to bring the spirit of hand-made craftsmanship into mass production. Find the organic curve and mellow feeling in nature.
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Collaborating with "Hwa-Hsia Glass" and "Spring Pool Glass" to challenge the extremes of glass craftsmanship. This project took more than a year for us to design the appearance of a bottle that is different from the traditional type.
The three-dimensional curve of the bottle finally converged and transformed into the brand’s representative image- "comma" , which symbolizes preserving the pure Camellia Oil and the nutrients from the land in Taiwan.
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Based on the "comma" image of Cha tzu tang, we designed a simple oil spoon, hand-casted with 100% recycled glass from Spring Pool Glass to achieve the goal of environmental friendliness and sustainable development.
The shape is comfortable and easy to hold,
The origin label indicates the farms
and the special nozzle design makes it
in different regions (Yilan, Hualien, etc.)
very convenient to pour oil
Seal sticker with the limited serial number
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The gift package maintains the dark color that the brand has always used, combining the curves of the oil bottle and the spoon with classic printmaking elements to blur the boundary between modernity and tradition. Cha tzu tang is consistently committed to delivering good values and blessings, and dedicated the beauty of Taiwan to everyone in this land.
LET GOOD THINGS HAPPEN!
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Re-presso Spoon TCCF: Taiwan HYPE Show
Presenting authentic Taiwan through a creative mixture of folklore, technology and digital art, Taiwan HYPE is a futuristic temple — people gather at temples during important festivals, praying to deities with great sincerity and offering delicacies prepared with care. Focusing on the people’s sincerity and hospitality, the pavilion embodies Taiwanese temple culture and language through its modern design.
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Client: JL DESIGN, TAICCA Project Design: PiliWu-Design Production: MINIWIZ Designer: Wan-ru Lee｜Ming-Wei Xiao Special Thanks: Yu-Cheng Studio｜ ORDYNARI PEOPLE｜Howie Lee
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Design Requirements
． In line with the theme of the future temples in Taiwan, inspired by the locals, mixed with new cultural languages ． Collaborate with the “TRASHPRESSO”, MINIWIZ mobile recycling plant, to give new value of discarded plastic ． Can be mass-produced and distributed to visitors on site as event promotion
Taiwan HYPE: The futuristic Temple The traditional five types of sacrifices — rooster, pig, fish, duck and squid — are made into symbols representing the crossover between culture and technology. Selected Taiwanese phonetic symbols — ㄊ, ㄨ, ㄏ, ㄆ — are adopted as the primary elements of design. Visually, part of the animals are integrated with phonetic symbols to form “a new breed.”
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GREEN TECH
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INDUSTRIAL DESIGN
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TAIWAN SNACKS CULTURE
With aesthetics as its basis, and eco-friendliness as core,a cutlery item is reimagined with Taiwanese food culture in mind, taking on a new form aptly named Re-presso Spoon. So bring home a "trash" made new, and rethink how we look at waste and its possibilities.
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Re-presso Spoon, a co-creation by eco-friendly-tech company MINIWIZ, uses the flat-bottomed spoon, a cutlery of choice in Taiwan culture.
With the help of TRASHPRESSO, MINIWIZ’s mobile recycling plant, the artwork adds value to single-use plastic by playfully branding it with different usage and in different sizes - the basic Jiáo (dumpling), the bowl-shaped Wán (ball) and the plate-shaped Bāo (bun). This newly shaped spoon looks at how culture can be combined with everyday objects and how the future can be shaped through value-added reusage.
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The Jiao spoon preserves the thickness and durability of traditional porcelain spoon and the simplicity of metal flat spoon; a shape that informs its culture and function.
The Wan spoon is shaped to fit ball-shaped (wan) food that are commonly found in Taiwan and helping to prevent ball-shaped food rolling out of the spoon.
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The Bao spoon has a comparatively wider bottom to hold Chinese buns (bao) and the gravy that may seep through the buns.
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TAIWAN CREATIVE CONTENT FEST
Taiwan HYPE Date｜11/17 - 11/21（10:00 - 21:00） Place｜Vie Show Cinemas Taipei Xinyi
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Photo Credit: JL Design
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Sleep Nomad Airport sleeping cart system
Nomads migrate between continents, just like travelers now day. The concept of "Sleep Nomad" is adopted from the way nomad lives, provides a comfort and temporary residence which fits in different rest requirements. "Sleep Nomad" is a resting rental system in airports. Travelers now can easily use mobile payment and QR code scanning with only an app, to rent a private, comfortable and a excellent sleeping experience in airports.
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We found that the majority of airport in the world lacks comfortable resting public facilities or more limited in the control area, often see the passengers sleep in uncomfortable seats or floor, Resulting in Landside visitors lack of intimate and comfortable services and facilities, increase travel fatigue.
In order to gain a deeper understanding of airport facilities and passengers' rest requirement, we have visited the airports in different countries for more comprehensive investigation and analysis to find out the differences between airports in different scales and the influence of national culture.
Design Ethnography Observation- 15 travelers information
Taiwan Taoyuan International Airport- 4 times
Participate observation- 3 members information
Taichung International Airport- 1 time
Shadowing- 2 travelers information
Hong Kong International Airport- 1 time Kalibo International Airport- 1 time
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Design Research Triangulation & Design Thinking
The project took 5 months to conduct research and in-depth investigations, including the Design Ethnography, interviews and questionnaires. Our team also went to the International airport several times to experience and find out the potential problems about resting and sleeping in public spaces. we carry out the process of design thinking from a large amount of valuable data collected, such as Affinity Diagram, Competitor Analysis, Thematic Network, Persona and User journey, etc.
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Thematic Network & Content-strategy Rest at ease Travellers must be alert at all times, and many factors may affect passengers' feelings and experiences. The impact factors can be divided into four main points: property and personal safety, psychological barriers, personal privacy and fatigue. Travel represents "feeling cultural differences and new knowledge", but this intention needs to be based on the underlying needs of "easy and less burden".
Comfortable experience A relaxing and enjoyable trip is what every traveler pursues, expecting a break from rest and energy. Today's flight culture is based on convenience. The cost of a comfortable experience often costs a lot of money, so that most passengers put up with uncomfortable environment and product services, consuming more time and physical strength, and increasing the fatigue in travel.
Planned journey Unexpected situations or inadequate preparations affect the itinerary, which is undesirable for travellers. "Don't want to waste unnecessary time" and "improve the smoothness of the trip", passengers usually prepare a lot of preparations in advance, do everything possible to eliminate any factors that may affect the journey, and make corresponding decisions. Everyone expects every trip to be smooth, safety, and memorable for taking a break.
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Airport sleeping cart system "Sleep Nomad" is a resting service systems and new business models that provide travelers with a break overnight in airport. This service system divided into two parts, Landside and Airside area. providing affordable services to meet the basic needs, and services travelers in any urgent situation.
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Do obeisance a technology grant, people travel a lot between countries. But the lack of resting facilities, the high payment of good resting facilities are the results why passengers cannot get proper rest, increase the tire of trip. "Sleep nomad" is made up of improved luggage carts, with rental bedding to achieve the rest and overnight needs. The rental process only use app and QR code to complete the lease, return, view and credit card payment, so that it more common, convenient and fast.
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FARCENT: CILCLEY (Strategy Concept) Dehumidification & Fragrance
CILCLEY, a new subscription service of dehumidification & fragrance, combines the existing e-commerce model to solve the troubles about forgetting or purchasing the replacement. At the same time, it redefine dehumidification & aromatic productsn to meet the needs of young people.
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The Core Competencie
Enhance competitiveness and expand scope
Quanyin Factory Xiamen Factory
Mergers
Strategic
Acquisitions
Alliance
OEM
Brand
Professionalism
Management
Product Development Brand Representation
Taiwan China Thailand
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Brand Positioning
Company Size
Products Deployment
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The main market area Taiwan & Thailand ( The both countraies average humidity of up to 75 degree above. )
TAIWAN
THAILAND
Assumed Target Group ．Young people who are accustomed to online shopping and love to try new things ．Pursue a quality life and personal style, like to use fragrance products at home to relax the body and release work pressure
Reverse the bad impression of the original product scent to satisfy the modern young people’s scent preference
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Interview Based on the previously assumed customer groups and main markets, we conducted qualitative interviews with young and middle-aged people to understand how consumers use dehumidification products, how often they replace refill packs, and what they expect from the products.
Young people
Middle-aged
．Good-looking
．Large size
．Small storage
．Convenient
．Repeatability ．Natural Scents
Common points
Functional / Low-end necessities / Do not pay attention
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． Multi-purpose design ． Subscription businesses
(to prevent forgetting to replace)
． Variety of scent choices / Festival & limited editions
Inspire from Cicely Mary Barker’s notable work CilCLEY inspires from the the 19-20 century well-known illustrator Cicely Mary Barker’s series of work-Flower Fairies. From the four seasons flower fairies, CILCLEY launch exclusive period and festival limited fragrance edition to deliver to user’s house every period.
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CILCLEY, a new subscription service of dehumidification & fragrance, combines the existing e-commerce model to solve the troubles about forgetting or purchasing the replacement. At the same time, it redefine dehumidification & aromatic products to meet the needs of young people.
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Petstation Concept Design in 2015
Petstation is a smart and interactive device that takes a good care of pets remotely for pet owners when they leave home for a long period of time. Connecting with mobile device, Petstation uses remote control to supply pets with food and water. Its online video and simple interactive games satisfy pets both with physical and psychological demands.
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Petstation The smooth ABS surface of Petstaion furnishes with pet-friendly appearance and simple visual style. Pets have a feeling of companion in the night through thewarm light emitted from lower outlet. The upper half of Petstation divided into two segments as reservoir of food and water respectively. Pet owners can replenishabundant food and water from the top and simply set up appropriate time and feeding quantity for pets through mobile APP designed with interesting and dynamic icons.
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A suction pad located under the dinner plate is used to fix the plate position and avoid dislocation caused by pet’s movement. Two areas are arranged in the plate to separate food and water supply. The food area is higher to isolate water and keep food dryness. Its indent side is especially convenient for pets to bend their head during meals.
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Petstation achieves various functions setup by mobile APP where main page presents the concept of pet-centered design including versatile living demand for pets. The lower page shows real-time interface of feeding selection and quick inquiry. Other functions are also provided such as interactive game, normal video, photo upload and connection with pet communities. It actually plays as a total platform of taking care of pets and let owners naturally interact with their pets in dailt relaxations.
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Petstaion can be expanded as a base and installed at public space or famous landmark near community. This design concept switches remote interaction focus to a convenient and feeding-oriented purpose instead. Its architecture forms a similat DNA of household Petstation to respond to the attractive appearance that provides pets with familiar image and memory. Members of this Petstation base can link their relevant feeding data as reference through online synchronization when they take their pets to this base.
The food and drink selection is performed and charged based on registered records. Windows located at the top of the base takes advantage of natural lighting and the center area provides pets and their owners with a good place of social connection.
In summary, the Petstation base solves pet owners’ problem of long-period home leaving without giving trouble to others.Food and water supply for several days are no longer worry to pet owners. Futhermore, the Petstation base offers a great opportunity to pet owners to have a vacation with their lovely pets without inconvenient and bother some preparation of pet food and water.
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Thanks for your reading
Instagram the.black.watchdogs
Phone + 886 909296989 (Taiwan)
E-mail s11015044@gmail.com
Behance
Ming-Wei Xiao Portfolio 2021