Brand Guidelines
Contents
1
1.0 2.0
Brand Overview Logo
3.0
Color Palette
4.0 5.0 6.0
Typography Grid System Web
7.0
Design Examples
2.1 Primary 2.2 Construction 2.3 Secondary 2.4 Sizing & detalization level 2.5 Wrong usage 3.1 Primary 3.2 Secondary 3.3 Accent
6.1 Colors 6.2 Typography 6.3 Links 6.4 Form elements 6.5 Photo display 7.1 Business card 7.2 Poster 7.3 Email design
Brand Overview
1.0
2
Brand
Overview These are the brand guidelines which explain how to use visual identity with confidence and clarity. The guidelines have been designed to ensure consistency within our brands, helping to create a strong and recognizable communications. The following pages demonstrate flexibility within the identity and should be used to inspire and motivate creative expression. Our unique identity, color palette and typographic style creates a distinctive framework for our brands which helps us stand out from our competitors.
Logo
2.1
3
Logo
Primary The logo is an important part of an identity and should serve as a foundation for all our visual communications.
Logo
4
2.2
Logo
2.3
Logo
Construction
Secondary
Logo
2.4
5
Logo
Sizing & detalization level Normal
Small
Extra Small
Logo
2.5
6
Logo
Wrong usage Do not stretch the logo
Do not use any side colors
Do not change the position of the elements
Do not add any effects
Color Palette
3.1
3.2
7
Color
Primary CMYK RGB #
0/0/0/100 0/0/0 000000
Black
CMYK RGB #
0/0/0/0 255/255/255 FFFFFF
White
0/0/0/90 65/64/66 414042
Dark gray
CMYK RGB #
0/100/45/72 100/0/28 64001C
Deep purple-red
CMYK RGB #
0/87/98/0 240/73/37 F04925
Pomegranate
CMYK RGB #
98/86/40/35 26/46/82 1A2E52
Deep blue
Color
Secondary CMYK RGB #
3.3
Color
Accent
Typography
4.0
9
Typography
SF UI Text Font This is our corporate font. It should be used everywhere where typography is required. It is a simple, clean and legible typeface that compliments our logos.
LIGHT
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 &@?!/+(.,:;)
REGULAR
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 &@?!/+(.,:;)
MEDIUM
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 &@?!/+(.,:;)
SEMIBOLD abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 &@?!/+(.,:;)
BOLD
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 &@?!/+(.,:;)
HEAVY
abcdefghijklmnopqrstuvwxyz ABCDEFGHIJKLMNOPQRSTUVWXYZ 1234567890 &@?!/+(.,:;)
Grid System
The Grid System
It is important that all communications are designed using the specific grid system. It allows various layout versions when designing a presentation. The use of a grid will help to keep a constant look and ensure that all type and graphic elements line up correctly.
3 mm
5.0
10
27 mm
Web
6.1
11
Web
Colors
Gray #414042, #6D6E71, #939598
Deep Purple-red #391215, #64001C, #D7A0AE
Pomegranate #BF4C28, #F04925, #EDBDB4
Deep blue #091B3D, #1A2E52, #566A8E
6.2
Web
Typography Titles & Headings
Body Text
Commorant Garamond
Roboto
Heading 48 px - Light
Apparently we had reached a great height in the atmosphere, for the sky was a dead black, and the stars had ceased to twinkle.
Heading 32 px - Light Heading 26 px - Regular Heading 20 px - Semibold Heading 18 px - Bold Heading 16 px - Bold
Medium / Bold / Italic / Hyperlink
Web
6.3
12
Web Links
Normal
Normal
Hover
Hover
Active
Active
Active Normal Hover Normal
6.4
Web
Form elements Search
Text Field Select Box Text Area
Web
6.5
12
Web
Photo Display Normal
#2D2415, 25% Trancparency
Interior Decor Active
Design Examples
7.1
13
Company
Business Card
Заходь за подарунком!
10 mm
Шоу-рум
50 mm вул. Драгомирова, 12 ЖК Новопечерські Липки тел.: (094) 838 38 91 kdecorshop@gmail.com
10 mm
90 mm
Design Examples
7.2
14
Poster
Дизайн інтер’єру Пошив штор Декорування
Текстиль Посуд Кухні
Подарунки Світло Меблі
Реставрація Перетяжка Try & buy
New Collection
2017
вул. Драгомирова, 12 ЖК Новопечерські Липки тел.: (094) 838 38 91 decorshop.com.ua
Design Examples
7.3
15
E-mail Design
НОВА КОЛЕКЦІЯ
НО КОЛЕ
Ще більше а вашої затиш
Ще більше аксесуарів для вашої затишної домівки
Пледи Посуд Вази
Прикраси Дзеркала Рамки
Прикраси Дзеркала Рамки
Перейти д
Перейти до магазину
01103, Україна, Київ вул. Драгомирова, 12 Відписатися
decorshop.com
01103, Україна, Київ вул. Драгомирова, 12 Відписатися
Design Examples
7.4
А ЦІЯ
рів для мівки
Пледи Посуд Вази
ну
decorshop.com
Packaging Paper bags
16
Design Examples
7.5
Stamp
17
Created by Avantage Agency Kyiv, Ukraine 2017