CHAPTER 16
STEP 6• Make Disappointment Your Strength ho do you become when things do not go the way you want? When I left the Marine Corps my rich dad recommended I get a job that taught me to sell. He knew I was shy. Learning to sell was the last thing in the world I wanted to do. For two years I was the worst salesman in my company. I could not sell a life preserver to a drowning man. My shyness was painful not only to me but also to the customers I was trying to sell to. For those two years I was on and off probation which meant I was always on the verge of being fired. Often I would blame the economy or the product I was selling, or even the customers, as the reasons for my lack of success. Rich dad had another way of looking at it. He would say, "When people are lame, they love to blame." This meant that the emotional pain from the disappointment was so strong that the individual with the pain wants to push the pain onto someone else through blame. In order to learn to sell, I had to come face to face with the pain of disappointment. In the process of learning to sell, I found a priceless lesson: how to tum disappointment into an asset rather than a liability,
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