10:10’s big dream is to get every sector of society cutting their carbon emissions by 10% in a year, starting in 2010. And it’s working. Since its launch in September 2009, more than 80,000 individuals and 3,000 businesses have joined the 10:10 movement, each cutting their emissions by 10%. Massive organisations like the Science Museum, Citizens’ Advice Bureau, The Women’s Institute and Tottenham Hotspur Football Club, plus 1,600 schools, colleges and universities, are also on board. Just 24 hours after coming to power, UK prime minister David Cameron committed the entire government estate to a 10% reduction – the equivalent of taking 50,000 cars off the road, or all of Liverpool cutting its 10%.
93,549 3,156 1,841 1,972 41
THE STORY
SO FAR Meanwhile, almost half of all the UK’s local councils are doing 10:10 which means 25 million people will get their public services with 10% less carbon this year. London Underground (the Tube) is cutting emissions at ten of its busiest Underground stations (including Victoria and Bank) simply by turning off escalators and elevators during off-peak hours. And festivals including Reading & Leeds, Lovebox, Latitude, Big Chill and Bestival are doing 10:10 with all kinds of clever ideas, from composting toilets to solar-powered stages.
More than 6,000 people are already wearing the 10:10 tag, the physical symbol of the campaign, made from a recycled Boeing 747 jet. Celebrities including Sienna Miller, Hugh Jackman and Daisy Lowe have been spotted wearing the tag, bringing it to the UK’s fashion pages and making it the essential fashion accessory of the summer reinforcing 10:10’s core message that “everybody’s at it”. While 10:10 started out as a UK-based campaign, within hours of launch requests were flooding in from other countries, with people asking how they could start their own local campaigns. Using an open-source model there are now active 10:10 campaigns in 40 countries, including Norway, Mexico, Ghana and Russia.
PEOPLE
BUSINESSES
ORGANISATIONS SCHOOLS
IN
COUNTRIES
* Global figures as of August 23, 2010 From low-carbon menus in the canteens of University College London Hospital, to the City of Oslo using
renewable power in all school buildings, organisations big and small are getting behind 10:10 and making a positive difference. Why not join them? What happens at the end of 2010?
10:10 was originally concieved as a 2010 campaign, but due to popular demand we have decided to keep it going indefinitely. Nothing will change next year: people and organisations will be encouaged to cut their carbon by 10% in a year; and those who have already hit 10% will be given support to go even further.
Why 10% in a year?
Cutting carbon emissions by 10% in one year is a bold target, but for most of us it’s an achievable one. It’s also in line with what scientists say we need right now, and 10:10 is supported by leading experts working at the
forefront of climate science, politics and economics, including Sir Nicholas Stern, author of the influential Stern Review.
WHAT IS 10:10:10? On 10th October 2010, thousands of individuals, families, schools, businesses and other organisations worldwide will take simple steps to save energy and reduce their emissions. These ordinary actions, combined with iconic events, will make an extraordinary difference. Not only will they cut carbon directly; they will also send a powerful message to world leaders that people and organisations everywhere are ready to tackle climate change. The focus is all about positive, practical action. There are already 1,300 events registered, from bike repair workshops in San Francisco to solar panel installations in Nairobi, Kenya. Meanwhile a series
of bold, high-profile events are being hatched to show the diversity of people rolling up their sleeves and solving the problem. For example, world leaders will be installing solar panels on their houses, celebrities will be eco-retrofitting their homes, and more governments will hopefully follow the UK’s lead and commit to cut their emissions by 10%. In Holland, a national TV show will ask the public to phone in with carbon-cutting pledges and adding up the total carbon saved, in the spirit of cashraising telethons. Here in the UK, from Cosmopolitan magazine and hit TV shows, to your local church or pub, everyone will be taking practical steps to cut their carbon. 10th October will also be marked by cinemas, cameramen, theatres, technicians and big names from the world of showbiz signing up to do 10:10, setting a new benchmark for the arts. On the big day, we’ll be live streaming your carboncuting actions, both online, through major media sites, and on screens in public landmarks.
COMING UP 10:10:10 Some ideas to get you started 10:10:10 is all about bringing people together around immediate, practical action to cut emissions. Turn the page for a list of ways you or your organisation could mark 10:10:10 – or the week leading up to it.
1
Lowcarbon cooking
Take a leaf out of University College London Hospital’s (cook) book. It’s introduced a low-carbon menu in its catering outlets, promoting locally sourced, seasonal food. It’s an idea which is also going down a storm in the restaurant at Sony UK’s offices in Weybridge, Surrey. Why not try it in your staff canteen leading up to 10th October?
2
Lend out your learning
Finished with your copy of How Bad Are Bananas? Then why not set up a green library in your workplace where staff can lend each other their environmental tomes? You could even lend out energy monitors so employees can do a quick audit at home and work out how they can cut energy use away from the office.
SOME IDEAS TO GET YOU
STARTED
15
Cut food waste
Make sure there’s less food going to waste at work by making sure colleagues think about what goes into their workplace fridges.
16
Lunch local
Is there a café near you that does a great job of sourcing local, seasonal food? Why not recommend them on your staff intranet?
3
Call it fete
Why not organise a low-carbon school fete in the grounds of your school for 10:10:10? Use it to raise awareness of the great work your school is doing to reduce emissions, and to encourage more families to sign up?
9
Stick it on
Create a lasting legacy after 10:10:10 by taking time out around 10:10:10 to put ‘switch-off’ stickers on light switches, plugs and phone chargers.
17
Make tracks
10:10:10 is the ideal opportunity to rethink your approach to company travel. So why not commit to taking the train for a year, instead of making short-haul flights?
4
Liftshare
10:10:10 is the perfect opportunity to change the way your staff travel to work. Why not set up a liftshare scheme which helps match up team members who live close to each other?
10
Reward Green Champions
5
Create a legacy
10:10:10 could be the day your family changes its approach to energy use. Maybe you could promise yourself a family treat, like a day out, as a reward to aim for in three or six months time if you hit your target.
11
20-minute audit
Hold an awards ceremony in your workplace where staff members who have helped change the culture of your organisation are recognised and rewarded.
Look around your workplace. Have all the light bulbs been changed to energy-saving models? Are there machines left on during quiet times, evenings or weekends?
18
19
D.I.S.C.O.2
Celebrate all your hard work with a disCO2. OK, so it doesn’t reduce carbon – but it’s great for spreading the word!
Do lunch
Rather than all heading out for a sandwich, why not get each of your team to bring in a different salad ingredient and share lunch. (Remember to use reusable packaging!)
6
Swish
With the autumn/winter season approaching, freshen up your wardrobe for free by encouraging staff to bring unwanted items of clothing in to swap.
12
Share a lift
After getting settled into the new school year, October is a great time to think about lift sharing and how you can team up with other parents to ferry each others’ kids to school.
7
Play draughts
Working in a draughty old building? Using a lit incense stick, search out the places where draughts are compromising your workplace’s energy efficiency. Look for the glow… and plug those gaps!
13
Challenge!
If you’re about to start your second action year, why not challenge a neighbouring organisation in a similar building to spur both of you on?
20 21 Amen to that
Are you a faith organisation signed up to 10:10? Maybe talk about your efforts to your congregation in a 10:10:10-themed service.
Aircon off
October is also a great month to switch off the aircon, which may well have been running all summer.
8
Wet wet wet
Veto that vending machine and go old school with a water fountain – or kit everyone out with a reusable water bottle.
14
Go public
If you dare to bare, why not take a leaf out of DECC and the Home Office’s book and publish your energy use online or on your staff intranet?
22
Parking space… to park!
Select a parking space at your workplace and a la musical chairs, remove it by making it into a garden or allotment.
23 24 25 26 27 28 29 30 Saddle Up
Why not use the week of 10:10:10 to launch a ‘cycle to work’ scheme? Look into offering employees interest-free loans on bicycles, install a bike rack for staff, give away cycling route maps and get a bike maintenance expert to come in and give a talk.
Spread the word
If you do one thing for 10:10:10, take time out to tell ten friends about what you’ve been doing to reduce your emissions and the positive effect it has had on your life. This could be a good time to work out how much money you’ve saved on your energy bills and treat yourself with the proceeds?
Poster power
We’ll be launching a very exciting 10:10:10 poster maker online which will enable you to tell everyone at your school, business, organisation – or even your family(!) – about the steps you’re taking to cut your emissions. Watch out for it launching soon!
Veg out
Reducing your meat intake is a great way to reduce your emissions – so why not make sure your Sunday roast on Sunday 10th October is meat free? Check out the Meat-Free Mondays website for some great tips.
Get composting
Follow the great example of businesses like The National Magazine Company and compost food waste created by your workplace. Did you know that food waste counts for as much as two tonnes of each person’s emissions?
Celebrate!
This is your day to show off all the great work you’ve been doing to cut your carbon this year. So upload videos, pictures, and case studies to the 10:10:10 site and we’ll add them to our global scrapbook. More on this soon.
Work from home
Work Work Over from from to home you... home
Home working is a great way to reduce your office power use, and the footprint of your employees who won’t have to burn fuel commuting! Vivid Consultancy in Gloucestershire has a ‘Work From Home Friday – why not give it a go?
Home working is a great way to reduce your office power use, and the footprint of your employees who won’t have to burn fuel commuting! Vivid Consultancy in Gloucestershire have a Work From Home Friday – why not give it a go?
YOUR IDEA HERE
10:10:10 AROUND THE WORLD
Royal Mail will be franking millions of pieces of post with the 10:10 logo in the UK In LONDON UK, a couple are planning a low-carbon wedding on 10:10:10. Guests will use public transport, receive 10:10 tags as favours, wear vintage clothes and eat and drink low-carbon food and wine.
In DEVON, UK, community group Greener Teign is holding an eco fashion event offering on-thespot customisation of clothing, T-shirt screen printing, a catwalk show and an auction of vintage clothing.
In the NETHERLANDS, there will be a two-hour carboncutting telethon on mainstream telly.
10,000 schools planting 101,010 trees in RUSSIA and CROATIA
Families across the UK will be holding low carbon Sunday lunches.
Campaigners are working hard to ensure MEXICO CITY will commit to a 10% cut in the cities carbon emissions on 10:10:10.
University College London Hospital and other hospitals across the UK will be offering a lowcarbon menu to its patients.
BEIJING, CHINA: an environmental arts group Greening The Beige will be exhibiting a collection of artworks themed around 10:10:10
In JAPAN, sumo wrestlers will cycle to training instead of driving.
There are tree plantings planned in every African country. In YOUR CITY, what are you doing?
In AJIJIC, MEXICO, A solarpowered fish and vegetable farm will be opened.
In the MALDIVES President Mohammed Nasheed will put up solar panels on his house.
BUDAPEST, HUNGARY is host to a party in a bath.
BRITISH schools will have Fuel Free Fridays and students will compete to design the best eco school.
Cosmo magazine will feature tips for a low carbon sex life.
A rural hospital in ZIMBABWE is installing solar panels. In BUENOS AIRES, ARGENTINA, free workshops, a swapping fair, and celebs talking about how they’ve cut their own carbon.
There will be a 10:10:10 concert in OSLO celebrating the city’s success at meeting their 10% target.
CHRISTCHURCH, NEW ZEALAND: the City Institute of Technology will screen a selection of eco films on 10:10:10. In NORTH SYDNEY, AUSTRALIA, a wildlife corridor will be planted.
JUST A FEW OF THE EVENTS ALREADY PLANNED FOR ...
In AUCKLAND, NEW ZEALAND, Josie and her crew will be fixing every single bike they can get their hands on.