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Jan | 09
Wednesday, 19 May 2010
Deeds not words . . .
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Jan | 09
Wednesday, 19 May 2010
THE AGE OF STUPID Crowd-funding: Raised one million pounds. Global distribution: Released in over 700 cinemas. Indie Screenings: Over 1,500 local screenings organised. Official screenings: In the UN, the World Bank, the EPA, five UK govt departments, and eight parliaments including the UK, Australian, Swedish, Canadian, Australian and Dutch. Kofi Annan personally hosted a screening at the Global Humanitarian Forum. -> "Think 'An Inconvenient Truth' with a personality" – LA Times -> "An emergency wake-up call to do everything possible to avert impending catastrophe." - New York Times -> "Captivating and constantly surprising... the first successful dramatisation of climate change to reach the big screen" - The Guardian (George Monbiot) -> "A Deeply Inconvenient Kick Up the Backside... Wednesday, 19 May 2010
Press coverage: 6.5 million references to the film online. Featured on: BBC News, Channel 4, BBC Radio 2, 3 & 4, Newsnight, CNN, Time magazine, Vogue, Harpers Bazaar, Sydney Morning Herald, NY Times (front page), Newsweek, Sunday Times, Telegraph, The Sun, BBC Breakfast, GMTV, Financial Times, Time Out, TV3, TV1, and so on. P:3
Jan | 09
UK PREMIERE Eco premiere: - Only 1% of the emissions of a typical Hollywood style premiere - Entirely powered by solar. Not plugged into mains for power. - Celebrities arrived by bike, solar powered car, by foot and public transport. - New Guinness World Record (for largest ever simultaneous screening.)
P:4
Jan | 09
Wednesday, 19 May 2010
UK PREMIERE
Gillian Anderson (X Files) arrives in a Greenpeace Van powered by used chip fat. P:5
Jan | 09
Wednesday, 19 May 2010
UK PREMIERE
The solar car arrives in London’s Leicester Square.
P:6
Jan | 09
Wednesday, 19 May 2010
THE MALDIVES CONNECTION
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Jan | 09
Wednesday, 19 May 2010
GLOBAL PREMIERE - Over one million people in 63 countries
- Partnered with hundreds of organisations around the world including Greenpeace, GCCA and Moveon.org - Moby and Radiohead’s Thom Yorke - Kofi Annan spoke live - Live satellite linkup with Shekah Kapur (Director of Elizabeth) in Himalayas - Hubs and hosts in various countries ran their own ‘eco premieres” with green carpets, eco arrivals etc - Broke own Guinness World Record P:8
Jan | 09
Wednesday, 19 May 2010
THE GLOBAL PREMIERE: SERBIA
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Jan | 09
Wednesday, 19 May 2010
THE GLOBAL PREMIERE: ARGENTINA
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Jan | 09
Wednesday, 19 May 2010
THE GLOBAL PREMIERE: BEIRUT
P : 11
Jan | 09
Wednesday, 19 May 2010
THE GLOBAL PREMIERE: SAUDI ARABIA
P : 12
Jan | 09
Wednesday, 19 May 2010
THE GLOBAL PREMIERE: MADRID & BRUSSELS
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Jan | 09
Wednesday, 19 May 2010
Copenhagen . . .
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Jan | 09
Wednesday, 19 May 2010
Actual emissions cuts . . .
P : 15
Jan | 09
Wednesday, 19 May 2010
Campaigning post-Copenhagen
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Jan | 09
Wednesday, 19 May 2010
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Jan | 09
Wednesday, 19 May 2010
SO, WHY 10:10? -
Impt to move to near term targets and take action now
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In line with the science
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Easy to understand
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Relatively easy for people, organisations and businesses to achieve. Low hanging fruit.
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Potential gamechanger because it gives politicians a popular mandate to make climate friendly policies
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Achievable but meaningful
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Personal and political
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Unites businesses, individuals, schools, councils
P : 18
Jan | 09
Wednesday, 19 May 2010
10:10 SUCCESS TO DATE Signups so far: after little more than four months, we have signed up: > 2100 businesses, including: Adidas | Aviva | B&Q | Ipsos MORI | Microsoft | Land Securities | Logica | O2 | Ocado | Oracle | PrĂŞt A Manger | Royal Mail | T Mobile > 54,000 individuals, including: Gordon Brown | David Cameron | Nick Clegg Sara Cox | Richard Curtis | Colin Firth Ian McEwan | Delia Smith | Kevin Spacey Vivienne Westwood | Nicholas Stern > 1 in 3 UK councils representing 20 million people > Thousands of schools, colleges and universities > Hundreds of hospitals, NGOs, sport clubs and other organisations
Media coverage > We have had extensive coverage in local and national press, with many articles in: Reuters | BBC | The Independent | The Sun The Guardian | The Telegraph | The Times The Mirror | The Observer ‌ and even The New York Times and The Sydney Morning Herald
P : 19
Jan | 09
Wednesday, 19 May 2010
Drivers and behaviours – unmet needs
Se<lers -‐ need for security driven: safety, security, iden?ty belonging. Keep things small, local, avoid risk
Prospectors – outer directed: need for success, esteem of others then self esteem. Acquire and display symbols of success.
Pioneers – inner directed. Need to connect ac?ons with values, explore ideas, experiment. Networking, interests, ethics, innova?on
campaignstrategy.org Wednesday, 19 May 2010
Actions / opinions
Age of Stupid
10:10
P : 21
Jan | 09
Wednesday, 19 May 2010
10:10 Global Strategy……is to work with key partners to roll out the campaign around the world.
10:10 Global - shares tools, resources, success of UK model with country Hubs - creates global movement by signing up people - co-ordinates national campaigns and brings them together around key dates - communicates stories from national Hubs to build story of momentum building -signs up global icons, like the Oscars, to add prestige to the campaign
Country Hubs – carry out the national campaigns
P : 22
Jan | 09
Wednesday, 19 May 2010
10:10 and HUBS Media partner / exposure Action for members Positive, successful campaign Corporate partners Reach new audience Lead by example Fundraisin g
Actual cut in emissions
P : 23
Jan | 09
Wednesday, 19 May 2010
Country update Going strong: Germany, France, Netherlands, Ghana, New Zealand, Australia, Norway, Ireland, Portugal
Coming soon: India, China, Brazil, South Africa, USA, Canada, Hungary, Mexico, Nepal, Zimbabwe, Belgium Anyone, anywhere can do 10:10.
P : 24
Jan | 09
Wednesday, 19 May 2010
10:10:10 - Biggest ever day of climate action - Partnering with 350.org - Day of action -People actually doing something practical to cut emissions - Huge media coverage
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Jan | 09
Wednesday, 19 May 2010
10:10 & Mexico
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Jan | 09
Wednesday, 19 May 2010
What unites climate activists and football clubs?
P : 27
Jan | 09
Wednesday, 19 May 2010