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$$% The Sage Gateshead arts venue unveils a giant 10:10 tag outside their building.

The Sage Gateshead arts venue unveils a giant 10:10 tag outside their building.

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It’s simple:

We all cut our carbon by 10% this year. You, me, your work, your school, the council, the church, the chip shop. Everyone. In our homes, in our workplaces, and in our hospitals, our galleries and football clubs and universities, we’ll be helping each other take the first steps towards a better future. Don’t worry if 10% sounds tricky – we’re working with the best in the business to make sure you get the help you need. Join us for practical advice and inspiration on bikes, boilers and everything in between.

1010uk.org

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Franny Armstrong, director of The Age Of Stupid, comes up with the idea of 10:10 while strolling through Regents Park, London, en route to a debate with the then UK Climate and Energy Secretary Ed Miliband. The recent Climate Safety Report had identified a 10% cut by the end of 2010 as the kind of target we should be aiming for to maximise our chances of avoiding a climate catastrophe.

10:10 Ireland launches. Guests include senior execs from Facebook, the environment minister... and a pair of polar bears!

October 2009

10:10 launches Lighter Later, a bold initiative to move the clocks forward by one hour to GMT+2 in summer and GMT+1 in winter. The move would reduce the UK’s CO2 emissions by 500,000 tonnes, prevent 100 road deaths per year and give the leisure industry a £3bn boost. Within a month, 10,000 people sign up to the campaign.

March 2010

10:10 Netherlands launches. On its first day it signs up 2,000 people, schools, two cities, MTV Netherlands, a kindergarten and a gaggle of famous faces including politicians, climate scientists and comedians.

The Royal Mail franks 36 million letters with the 10:10 logo as part of its 10:10 commitment.

18 May 2010

18 April 2010

14 May 2010

June 2009

!!!

1 September 2009 10:10 launches with a party at Tate Modern’s Turbine Hall and takes over the Guardian’s G2 supplement. In the first 24 hours alone, 10,000 people sign up.

1010uk.org

The new coalition government commits the whole government estate to 10:10 – our biggest sign up so far! A 10% saving equates to around 600,000 tonnes of CO2 each year – equivalent to taking more than 50,000 cars offthe road. David Cameron announces the pledge during his first visit to the Department for Energy & Climate Change.

March 2010 October 2009 Nina Dessau launches our first country hub, 10:10 Norway.

February 2010 Yann Arthus-Bertrand, the man behind the Earth from Above photobooks seen by 120 million people worldwide, is inspired to front 10:10 France.

The Foreign and Commonwealth Office becomes the fourth government department to sign up.

March 2010 The 10:10 Tags go on sale at 1010uk.org/mytag. Within a month 3,000 have been sold.

4 June 2010

10 June 2010

21 June 2010

Sweden, Bangladesh, Mexico and Argentina prepare to launch on October 10th

15 August 2010

2 June 2010

10:10 joins forces with international campaigning giants 350 to organise the world’s biggest-ever day of action on climate change, 10:10:10.

10 October 2010

3 August 2010

5 June 2010 30 May 2010 10:10 Netherlands signs up politicians from all the major political parties prompting massive media coverage.

6 July 2010 The Guardian publishes a special edition of its G2 supplement. Named 10:10 The Story So Far, it charts the success of our key sign-ups.

The first inter-10:10 football match is held as UK sign-up Tottenham Hotspur play Portugese Benfica FC at Portugal’s Estadio da Luz. (Spurs win 0-1).

The number of 10:10 councils signed up hits 175, that means 28 million UK residents are now covered by 10:10 councils – or 45.5% of the population.

2 September 2010 The first of a series of 10:10 advertisements runs in Good Housekeeping magazine as part of 10:10’s media partnership with The National Magazine Company. Adverts and editorial in Esquire, Cosmopolitan, Company, Country Living and Harper’s Bazaar follow. The ads are seen by 1.5 million people.

1010uk.org

In Paris, 10:10 France launches officially, and the French Tennis Federation announce live at the televised final of the French Open that they’ll be joining 10:10. They join massive French signups including L’Oreal, Sony, Saint Etienne FC, and the mayors of Lille, and Paris, which lines the approach to the Arc de Triomphe with 10:10 posters!

15 August 2010

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London Underground announces that ten stations are on board, including Earl’s Court and Hyde Park Corner.

On the same day the cities of Paris, Mexico City and Amsterdam sign up, with Zagreb soon to follow

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Famous UK DJ Tom Middleton’s track dedicated to the campaign and called 10:10 is released.

10:10 announes that ten UK festivals including Isle Of Wight, Reading, Latitude and Bestival, have joined the campaign thanks to a partnership with Julie’s Bicycle.

On the summer solstice, 10:10’s Lighter Later campaign presents a petition signed by 12,000 people to 10 Downing Street, before holding a parliamentary event to explain the benefits of changing the clocks to a gathering of MPs.

The Guardian | Wednesday 2 September 2009

Thousands take emission cut vows in cathedral of modern art

Technology

Scientists urge investment in geoengineering as safety net Alok Jha Green technology correspondent Experiments on giant sunshades for the Earth and vast forests of artificial trees must be set up immediately to ensure such mega-engineering plans are a safety net in case global talks to combat climate change fail, claims the Royal Society. Scientists who spent a year assessing geoengineering technologies – planetscale interventions that attempt to counteract global warming – have concluded that immediate investment is required. “Unless the world community can do better at cutting emissions, we fear we will need additional techniques such as geoengineering to avoid very dangerous climate change in the future,” said John Shepherd of the University of Southampton, who chaired the Royal Society geoengineering report. The report, Geoengineering the climate: science, governance and uncertainty, which was published yesterday, says some approaches, such as the capture of carbon dioxide from the atmosphere through the use of synthetic “trees”, or the shooting of tiny particles into the upper atmosphere to reflect away sunlight, looked promising, but that all geoengineering techniques carried uncertainties regarding their own environmental impacts. The Royal Society considered two main categories of the technology. One involves reflecting a small amount, around 2%, of the solar radiation that reaches the Earth, thus preventing the planet from warming up. The other category involves removing greenhouse gases from the atmosphere. “CO2 removal methods are preferable because removing greenhouse gases from

Tate’s former power station provides apt backdrop for millions of tiny pledges Patrick Barkham

Which of these statements most closely resembles your own view?

As a cathedral to the concept of cutting emissions, Tate Modern in London could not be bettered. Where four vast oil-fired generators once churned out greenhouse gases, thousands of people yesterday pledged millions of tiny gestures to collectively cut carbon emissions. Holding a flurry of personal pledges on pink card, families, celebrities and businesses celebrated the launch of the 10:10 campaign by promising to “turn my heating down”, “fly less”, “love jumpers”, “eat less cheese” and “learn to ride a bike”. The grassroots campaign, in which individuals and institutions make a personal vow to cut their carbon emissions by 10% in 2010, in a first step to try to stop runaway climate change, attracted 5,000 signatures in the hours following its launch. The number of people altering their lives in small ways was far higher, however, as large organisations such as Guy’s and St Thomas’ hospitals, with 10,000 employees and vast buildings, joined celebrities including the music producer Mark Ronson and Stella McCartney signing up to the campaign on its first day. It was not just Tate Modern’s past as Bankside power station that made it a particularly symbolic place to begin tackling our excessive carbon emissions. The sign-up and free concert from Stornoway, and Reverend and the Makers, was on the Thames tidal flood plain and would almost certainly be inundated by the close of the century under projections for sea level rise unless the Thames Barrier were massively reinforced. The spirit of the mass sign-up was not one of doom and gloom, however. There was cheery determination about the ingenious ways people were not just going to cut their carbon emissions but improve the quality of their lives. Catharine Dooley, a learning support assistant from south London, said she had dug up her patio and started a vegetable garden and would be trying to walk more. Zach Scott-Grey, 12, and his sister, Yasmin, 11, pledged to eat less junk food and more organic, local produce. “It’s going to be a major challenge,” said their dad, Chris Scott-Grey. He plans to cut down on his petrol by driving them about less. Many people spoke of hoping to persuade friends, neighbours and their employers to join the campaign. Anna Post, a mother from Battersea, south London, hoped to persuade her church to sign up. She compared the issue of combating global warming to the slave trade; like tackling climate change, it was feared that the abolition of the slave trade would ruin the US economy. “Now it wouldn’t occur to us to have a slave trade. I’ve always thought wasting things is a moral issue, not just an economic issue. It’s immoral to be wasteful and the church really has a role to play,” she said.

I do some “green” things but I know I could do more

Yes

75%

1010uk.org

The Guardian | Wednesday 2 September 2009

10:10 campaign

% No

25% Would you buy a smaller, more fuel-efficient car?

Would you buy less nonEuropean food that had travelled by air? Yes

83%

% No

17%

Don’t know I don’t do any “green” things

SOURCE: ICM

1% 7%

61%

% 32% I think my behavior is already “green” – by and large I do my bit

As writer Sarah Waters, the artists Cornelia Parker and Anthony Gormley joined the sign-up, the discussion among public figures was the pressing challenge of scaling back excessive air travel. “I’d be quite pleased because I loath travel,” said Mike Figgis, the film director. “I could say, ‘I’m sorry, I’ve got to the end of my quota and I can’t come’ when I am asked to another pointless business meeting in America.” The artist Bob and Roberta Smith had turned down an invite to the premiere of a show he put on in South Korea to make the 10:10 pledge instead. He said other artists could follow the lead: he designed his artwork but had it built on site in Seoul to his instructions and so did not even visit the country to install the work. “The international art world does not need to fly about. All these biennials don’t need to happen. We can all look at it on the net.” He said 10:10 was an “important political movement” and called for political action to enforce compliance with a 10% emissions cut. “A night in the cells would be good for people who own a 4x4.” More significant than celebrity travel plans were the institutions and businesses committing to a 10% cut at the mass signup. Islington council, in north London, is planning free showings in the borough of The Age of Stupid, the climate-change drama documentary created by 10:10 organiser Franny Armstrong. “We have to do it together, residents and the council,” said Greg Foxsmith, a councillor. As an open letter was sent out to all 1.3 million staff in the NHS, the biggest employer in Europe, Patrick Geoghegan, chief executive of South Essex Partnership University Foundation Trust, said all health trusts and hospitals should join them in signing up to 10:10. “Health should sign up to this. If we’re looking after people we’ve got to look after the environment because it impacts on people’s health. It’s complimentary to what we are trying to do in the NHS.” Performing to a crowd that grew as the evening went on, Jon McClure, the lead singer of Reverend and the Makers, said: “I hope you all get on with your 10% cut, I’ll buy you a pint if you get to 20%.” Despite criticism over the lack of leadership from politicians on tackling climate change, the Liberal Democrat climate change spokesman, Simon Hughes, turned up and said he hoped to persuade his party to commit all Lib Dem councils, members and the party as a whole to a 10% cut in 2010. Ken Livingstone, the former mayor of London, said the person he most hoped would sign up was not his successor, Boris Johnson, but Gordon Brown. “The Labour government has said everything correctly internationally going right back to Kyoto.

LINDA NYLIND

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The early adopters • Organisations National Museum of Science and Industry (includes Science Museum, National Railway Museum, National Media Museum), Tate, Tottenham Hotspur football club, Royal Society of Arts, Women’s Institute, British Fashion Council, Business in the Community, Mumsnet, Sage Gateshead, Julie’s Bicycle and Arcola Theatre • Businesses Oracle, Co-operative, Logica, Colliers, Ocado, Guardian/Observer, Adnams Brewery, Olswang Law, Honeybuns Bakery, Ogilvy PR, Eaga, Nova, British Gas, EDF, E.ON and Scottish & Southern • Charities signing up for launch Comic Relief, ActionAid, Global Action Plan, Women’s Environmental Network, Campaign for Greener Healthcare, Operation Noah, Envision, OneClimate, Fauna & Flora Intl, Green Thing •Hospitals and health centres UCLH, Nottingham, Bristol, NHS South West, St George’s, Frimley Park, Old School Surgery, Tameside &

Yes

75% Glossop, British Medical Journal, Basingstoke & North Hampshire

Would you be willing to drive less?

• Councils Greenwich, Hackney, Islington, Richmond, Oxford, Slough, West Sussex, Stroud, Eastleigh, Kirklees • Universities and schools Edinburgh University, Westminster University, King’s College London, Liverpool University, South Thames college, Newcastle student union, National Union of Students (NUS), Birmingham student union, UEA student union, Leicester student union; Fox primary, Kensington; St Martin primary, Shouldham, Kings Lynn; Petchey Academy, London; Crispin school, Somerset; Ashley primary, Walton-on-Thames; Rosemary Musker high school, Thetford, Norfolk; Ambler primary, Islington, London; King’s College school, Wimbledon; Whitby community college; Winton primary, Islington, north London

Head of the queue

The first promise: lights off

25% Would you be willing to fly less?

Yes

69%

% No

31% They have always had a complete dissolving of the spine when it came to saying or doing anything that would confront people with having to make choice,” he said. Asked what he thought of Ed Miliband, the climate change secretary, who has personally committed to 10:10, he said: “I suspect he wants to do the right thing but many of his colleagues are afraid of losing a Daily Mail reader in Chipping Sodbury.” After Reverend and the Makers finished their set, Kevin McCloud, the presenter of Grand Designs, pointed to St Paul’s and said: “Over there is a truly extraordinary building built 350 years ago. I pray that in 350 years our descendants are here to build things as extraordinary as that. If you all go out and get 10 people to sign up to 10:10 and get them to sign up another 10 people on Friday, then by next Tuesday the whole planet will have signed up and we will have won.” Franny Armstrong, page 30 ≥

Patrick Barkham Her face a picture of concentration, Lauren Haviland Webster very carefully wrote out her pledge in thick black marker pen: “I will switch off lights”. Along with her mother, Claire, the 10-year-old was first in the queue at the Tate Modern to sign up for 10:10 yesterday. Claire and Lauren had travelled by train from Brighton just to sign up after reading about the launch of the campaign to cut carbon emissions in Yes

68%

% No

32% Would you fit solar panels to your house to generate energy?

Would you be willing to travel more on public transport? Yes

65%

% No

35%

2010 in yesterday morning’s ing’s Guardian. Lauren said her guilty y green secret was that she “watches the he TV a lot” so she hoped to cut down wn on that. She was particularly concerned ncerned that global warming could drive rive polar bears and penguins to extinction xtinction in the future. When she went back to school on Thursday, she said, she he hoped to persuade some of her classmates assmates to sign up to 10:10 too. “We e have an ecoclub at school, and last term we built a greenhouse out of plastic stic bottles,” she said. According to Claire, an n ICT and business studies teacher, r, her family already leads a pretty green reen lifestyle. “We started growing some vegetables, we didn’t fly on holiday liday this year, we recycle at home and we have a very active compost system,” ” she said. But she hoped the family mily could find ways to get a 10% cut by y looking at cutting their energy consumption nsumption at work and reducing whatt they threw away and recycling theirr technology at home. “We go out and we do o have iPods and update our computers ers and we don’t think enough about ut how they are being disposed of,” she said.

On the site today Video Franny Armstrong on why : matters; and the making of the : tags Podcast Jon Dennis presents today’s Guardian Daily from the launch of the : campaign at Tate Modern Pictures The launch party as it happened Pledge bank Tell the world how you will cut % Comment Andrew Simms on why the politicians are running out of excuses

guardian.co.uk/-

10m

The amount Royal Society scientists believe should be spent yearly in the UK on research into technical solutions to global warming

the atmosphere addresses the problem at its root and is returning the earth’s climate system closer to its natural state,” said Shepherd. But he said there was a lack of crucial experimental data. “We need to initiate research so we can understand the intended and unintended consequences of these methods so that, if we ever do need to deploy them, we can do so in a sensible and effective way.” The report calls for about £10m a year to be spent in the UK as part of a global £100m fund. “That’s about 10 times what is being spent now and about 10 times less than what we spend on climate change research. And it’s only 1% of what we spend on new energy technology.” Ken Caldeira, a climate scientist at the Carnegie Institution, in California, said this early-stage research had to be carried out as soon as possible. “The worst situation is to not test the options and then face a climate emergency and then be faced with deploying an untested option, a parachute that you’ve never tested out as the plane’s crashing.” Among the most promising technologies identified by the Royal Society were techniques to suck CO2 directly out of the atmosphere. The frontrunner was a design by Klaus Lackner, of Columbia University, in New York. His artificial trees were not yet costeffective to produce but, Shepherd said, it was probably “just a matter of time”. The Royal Society said that shooting sulphate aerosols into the stratosphere would also work well, as previous volcanic eruptions had shown: when Mount Pinatubo in the Philippines erupted in 1991 global temperatures dropped by 0.5C the following year. The costs would be relatively low but the scientists were concerned about potential adverse effects, in particular the destruction of the ozone layer. Doug Parr, chief scientist at Greenpeace UK, said: “Geoengineering is creeping on to the agenda because governments seem incapable of standing up to the vested interests of the fossil fuel lobby, who will use the idea to undermine the emissions reductions we can do safely. Intervening in our planet’s systems carries huge risks, with winners and losers, and if we can’t deliver political action on clean energy and efficiency then consensus on geoengineering is a fantasy.”

The Guardian | Wednesday 2 September 2009

Tate Modern 01.09.09 10:10 supporters at the campaign launch with their pledges

Kate Coxhead 24 Charity worker, Bristol

Michael Clark 14 Student, London

Daisy Peak 16 Student, Tottenham, London

Sue Egan 55 Teaching assistant and librarian, Bolton

Nanako Takeuchi 21 Student, Tokyo

Paul Kubalek 35 Graphic designer and photographer, Austria/London

Chris Goodall 53 Writer, Oxford

Alice Brewer 18 Student, Oxford

Tony Winlow 61 Architect, London

Olivia McGregor 22 Charity worker, London

Irene Oppong and Alicia Roberts-Brown 21 and 20 Students, Plymouth and London

Angela Williams 57 Mature student, Barbados

Simon Brackenborough 24 Administrator, Hampshire/London

Dipti Hirani 20 Student, Kingsbury, greater London

John Milmo 25 Film-maker, Hildenborough, Kent

Victoria Mace 25 Venue manager, Hackney, London

Oscar Vickamon 35 Energy consultant, Marylebone, London

Alice Simonetti 32 Receptionist, Swiss Cottage, London

Margaret Remana (and her four-month-old baby Zafirah) 33 Teacher, Marseille, France

Yvonne Bonnany 77 Actor, Crouch End, London

Emmet Haverty-Stacke 36 Student, London

Pablo Mendoza 31 Mechanical engineer, Billericay, Essex

Kathy Trevelyan 55 Tour guide, London

Noel Fryme 49 Teacher, Enfield, London

Anna Torode 61 Retired teacher, north-east London

Adam Rogerson 13 Student, London

Thompson Hall 34 Artist, London

Callum Redfern 24 Unemployed photographer, north London

Katharina Tebble 16 Student, south-east London

James Hansell 23 Unemployed, Tonbridge, Kent

Cristel Guajardo 26 Alumni officer for charity, London PHOTOGRAPHS: LINDA NYLIND, MARTIN GODWIN. INTERVIEWS: SARAH PHILLIPS, ADAM VAUGHAN AND DUNCAN CLARK

1010uk.org

Tishi Kohli 70 Retired petrochemical engineer, New Delhi

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1010global.org

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Wijnand Duyvendak, coordinator

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Sandra Antonovic, coordinator

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You canâ&#x20AC;&#x2122;t keep a good idea to yourself: what started off as a UK-wide campaign has quickly been rolled out by enthusiastic supporters across the globe in 45 countries.

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1010global.org

Joao Barreto, coordinator

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Yann Arthus-Bertrand, spokesman

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In March 2010, 10:10 Global was launched to support campaign hubs in countries around the world. Today, 10:10 Global provides resources to 10:10 operations in 45 countries, sharing materials and providing networks and advice. Using an open-source model, 10:10 Global currently connects more than 110,000 10:10ers around the world.

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10:10ers in South Korea

Singer Asa after performing on 10:10 France's stage on 10:10:10

1010global.org

10:10:10 concert in front of Paris' town hall

10:10ers in Netherlands at a flash mob

10:10 country hubs engage young and old, individuals, businesses, organisations and schools in cutting carbon and celebrate the 'Global Day of Doing' 10:10:10, around the world

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10:10ers showing their support in Barcelona, Spain

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On Sunday 10th October 2010, people around the world contributed to the largest day of positive action in climate change ever. Globally, more than 7,000 events took place on 10:10:10, and thousands of people from the 10:10 campaign took part. Massive, iconic events, like a 10:10 music festival in Paris and a 10:10-themed TV show in The Netherlands watched by a million people, complimented hundreds of community events in locations as varied as Korea, Ghana, Thialand and Japan. In Russia, Eastern Europe and North Africa, 60,000 trees were planted on 10:10:10, while bike rallies, silent discos and nature restoriation projects across the globe to raise awareness of climate change. Over the 10:10:10 weekend, three capital cities – Paris, Mexico City and Amsterdam – promised to cut their carbon and signed up to 10:10. Meanwhile people across the UK and beyond got stuck into small, practical actions to reduce emissions. More than 30,000 people visited the 10:10 website on Sunday, 10th October, and over 2,500 people joined the 100,000-strong movement of individuals, businesses and organisation pledging to reduce their carbon emissions by 10% in a year.

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The Sunday lunch: a great, British tradition fit for a low-carbon refurb. Armed with a recipe from Hugh Fearnley-Whittingstall printed in The Guardian Weekend magazine, and a low-carbon lunch tip-sheet provided by 10:10, thousands of people went out in search of sustainable, seasonal food which they took home and cooked in the most energy-efficient way possible. And having finished their roast chicken and apple pie – and had a little snooze on the sofa, no doubt – they sent their photos to show us what they’d done.

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When we called it the ‘Global Day of Doing’, we really weren’t joking.

10:10:10 wasn’t just about one day – it was about raising awareness of the 10:10’s work around the world and creating a legacy of behavioural change. For this reason, 10:10 made available a selection of resources in the run-up to 10:10 in its own 10:10:10 microsite. Tip sheets explained in ten easy steps how people could reduce the energy used in their home, drive more efficiently, and start their own vegetable patches, to name just three. A ‘poster maker’ allowed people and organisations to create their own 10:10:10 posters, and a wide array of sticker and other graphic resources were made available. And a short film of inspirational examples of what to do on 10:10:10 was watched by more than 8,000 people.

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Streetcar

Streetcar launched their 10:10 commitment with a wave of initiatives including a lightsoff hour of enlighTENment, a 10p elevator tax, ‘tea for ten’ teapots and a monthly green car competition. In addition to keeping employees up to date with their campaign with a dedicated 10:10 intranet page, Streetcar also encouraged their 200,000 members to sign-up to 10:10 in their monthly newsletter and ran a special £10 membership promotion for 10:10:10.

1010uk.org

Robert Hutson Architects

Game

The high street games retailer, including Game Station stores, will be rolling out an instore 10:10 awareness campaign, encouraging staff to reduce energy by switching off their hightech selection of monitors and gaming equipment. Game Group’s ultra modern head office and distribution facilities are helping the company on its way to meet its 10% with insulation so efficient there’s no need to heat the facility at night.

In addition to cutting their emissions through car sharing schemes, altering their heating system and switching off computers, Robert Hutson’s got their architectural brains working and restructured their office rooms usage to avoid energy going to ‘wasted rooms’.

Honeybuns

O2 is working to improve the energy efficiency of its transmitter network, which accounts for 80% of the company’s energy use. The company is also working with environmentalist Jonathan Porritt to undergo green audits.

The Dorset based bakery joined 10:10 and reduced their carbon emissions by an incredible 10.4%. They encourage their team to contribute ‘BeeGreen’ ideas with a monthly prize for the best, recycle all their cardboard, paper glass and metal and harvest rain water in old barrel butts around the farm. In the Bee Shack Café old coffee sacks have been made into cushions and all furniture comes from the local recycling centre.

Mr Chan’s

As an Oriental restaurant, Mr. Chan’s is making an effort to source all but the most exotic ingredients locally and reduce the packaging food and supplies come in. To go that extra mile, Mr Chan is currently installing solar panels to the restaurant roof.

Gripple

Gripple have led the way in quirky employee engagement projects - introducing rickshaw rides to work, penalty notices for employees commuting by car and holding a low-carbon race to transport Gripple components across Sheffield. They are also spreading the word to everyone they come across and hosting online seminars about sustainability.

M&S

Green Hands

After signing up to 10:10 and investigating their electricity use, Green Nails discovered the major culprit for their high energy bills was washing towels at high temperatures. They found an Irish company that makes compostable towels and have since saved £250 in electricity bills, cut their carbon significantly and are proud of their 10:10 engagement.

The M&S aims to be carbon neutral by 2012! They’re going to achieve this by focusing on store energy efficiency with LED lights in freezers. Store delivery fleets are introducing loose loading, allowing them to get more products into vehicles and their new business travel policy is encouraging staff to reduce business flights by an average of 20%.

Work Group

Microsoft

The software giant plans to cut 30% of its emissions by 2012, and is also working to cut company travel by 10%. As well as designing new buildings to use recycled water, more natural light and efficient air conditioning, the company is also rreducing paper use by only allowing people to print a document if they are standing next to the printer.

Work Group have fully embraced their 10:10 commitment and are monitoring their energy use, turning off lights and computers and even growing food for the office on their roof. 10:10 has also spread to their recruitment services, with Work Group now investigating the carbon footprint of different jobs.

Transport For London was happy to sign its head office up to 10:10, as well as ten of its tube stations. These are: Bank, Liverpool Street, Moorgate, Earl’s Court, Holborn, Charing Cross, Green Park, Knightsbridge, Hyde Park Corner and Victoria. All are reducing energy use by turning of escalators during non-peak hours and switching off lights when not in use. In addition, The Tube is phasing in a system called regenerative breaking on its trains which recovers electric power during breaking and feeds it back into the energy supply.

Lady Adventurers

Pret

Pret’s commitment to locally-sourced food avoids unneccessary food miles. The company makes many of its deliveries in a fleet of 19 electric vans. The company also has 100% green energy sources and operates an in-store recycling scheme.

Aviva

Tottenham Hotspur FC

Pizza Express was the first major restaurant chain to sign up to 10:10 with 369 restaurants across the UK serving millions of pizzas a year. As part of the Gondola Group of restaurants which also include Zizzi and Ask; Pizza Express is leading the pack. The restaurant is launching a new initiative to encourage a change in the way it operates, thus reducing carbon emissions across its entire estate.

Aviva, the UK’s largest insurance group has launched 10:10 across the UK and some of their European sites, including France and Ireland. They have led the way for successful 10:10 employee engagement by creating a dedicated 10:10 site on their European intranet and a unique pledge system for staff. They also have a dedicated environmental newsletter that goes out to all “pledgers”.

From promoting the campaign on their giant scoreboard screen screen and pitchside hoardings, to featuring regular ‘Tips on Ten’ in matchday programmes, White Hart Lane is top of the table when it comes to cutting carbon.

Ocado

Web-based supermarket Ocado has set up a team of 40 eco-volunteers to make sure every part of its operation is as sustainable as possible. One example of this ‘greening’ of the company includes a ban on disposable cups and cutlery, saving around 100,000 cups from landfill each year. The company is also helping its employees reduce their own emissions with a carsharing scheme.

B&Q

Since joining 10:10, B&Q has vowed to make its 331 stores more energy efficient with better insulation and lighting systems. The company is also in the process of rolling out a large fleet of double-decker delivery trucks, which is already saving them 4,800 miles a day.

1010uk.org

The online travel magazine, Ladyadventurers.com is cutting 10% of its carbon by reducing the number of flights taken to produce features for the magazine. They are embracing train travel and ‘slow travel’ options as well as coordinating stories better so that one flight can be used to report on a several locations, instead of taking multiple flights.

Pizza Express

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Kevin McCloud, designer

Dan Pearson, gardener

Gillian Anderson, actor

Daisy Lowe, model

1010uk.org

“I already cycle or take the train almost everywhere, so I’m going to have to focus my savings on reducing the use of resources at home; always washing clothes at 30 degrees when possible, ensuring that I never leave my phone or laptop charging overnight, turning the heating thermostat down a degree or two, or not heating all the rooms in the house. It may be a challenge, but it’s one I’m very happy to engage with.”

#,#'(&-#@%$*!$/!E From medics to musicians, gas fitters to glamour models, dentists to DJs, climate change affects us all. Maybe that’s why people from all walks of life are showing their support for 10:10.

“Because of my occupation I’ve always had to fly a lot. But this year I have been turning down jobs because I don’t want to fly nearly as much. The planet is so beautiful, she deserves to be treated much better!”

“If I could sign up anyone to 10:10 it would be Jeremy Clarkson or the Pope. He’s responsible for the ethical position of tens of millions of people worldwide and for millions of people flying to see him in St Peter’s Square.”

Sienna Miller, actor

Sir Nicholas Stern, economist

"*00$&)$)'*:# Tom Middleton, musician and DJ “Reducing your carbon footvvprint needn’t be hard work; a change as small as turning your thermostat down one degree, recycling clothes, or buying the 10:10 tag and wearing it with pride can make the world of difference”

Peta Todd, glamour model

Sara Cox, DJ, presenter

“I think that the 10.10 campaign is really crucial as it is aiming to safeguard our planet for the future. In the past I’ve been as guilty as the next person when it comes to driving to the shops when I could walk or forgetting to switch my lights off. But by making little changes to the way I live I hope to help make a big difference.”

Hugh FearnleyWhittingstall, chef

“If I could sign anyone up to 10:10 it would be Simon Cowell. Did you see The X Factor? If he’s not in a Bentley he’s in a speed boat or a private jet. I’m hoping to make lots of little tweaks, like 80s draft excluders. I’m not too bad with turning off the lights as grew up with the saying, ‘It’s not Blackpool illuminations you know.”

“The thought of calculating my carbon footprint makes me anxious: first the maths, then the embarrassment. My guiltiest secret is that I keep leaving the lights on.”

1010uk.org

Yvo de Boer, ex UN climate chief

Samantha Morten, actor

Thom Yorke, musician

Vivienne Westwood, designer

Jo Wood, businesswoman

Ian McKewan, author Courtesy of Annalena McAfee

Richard Curtis, writer

Natascha McElhone, actor

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At the end of March, as the UK entered British Summer Time, 10:10 launched its Lighter Later campaign. The premise was simple and incredibly common-sense: by moving the clocks forward by one hour to GMT+2 in summer and GMT+1 in winter we could make the most of our daylight hours, rather than the current system, under which the hours of daylight are wasted in the early mornings when most of us are still asleep.

News at 10 ITV

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Since March, Lighter Later has gained impressive support from almost 30,000 individuals, diverse coalition partners (including RoSPA, BALPPA and the FA) and the Conservative MP Rebecca Harris. Her upcoming Daylight Savings Bill is to be debated in Parliament this December, and it proposes a three-year trial of lighter evenings. Even the prime minister has stated that his government “will certainly look at” 10:10’s proposal. The campaign’s momentum is not surprising when one considers the benefits linked to lighter evenings: a reduction in the UK’s carbon emissions by around 500,000 tonnes in winter alone, around 100 fewer road deaths each year, and a boost to the tourism and leisure industries of around £3billion annually. Lighter Later is just another example of 10:10’s ethos: that carbon reduction makes people happier and healthier.

Conservative Party Conference October 2010

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TALE OF THE TAG

In its former life as passenger jet, G-BDXH made headlines in 1982 when, having flown through a cloud of volcanic dust in West Java, all four of its engines failed. Some quick thinking by captain Eric Moody saved the lives of the plane’s passengers, and some 25 years later the plane was retired from service.

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In 2009 10:10 snapped up a section of G-BDXH fuselage to be melted down into 50,000 10:10 tags, which are now raising funds and awareness for the campaign. 2.91mm

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1010uk.org

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The tag is currently on sale, priced £3, in O2 shops nationwide and at 1010uk.org/mytag

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More than 10,000 tags have been sold to date. In recent months the tag and its amazing history has been documented on BBC news, has been sported by a gaggle of celebrities, and has even made it onto BBC soap opera The Cut! In addition it’s been featured in fullpage advertisements in magazines including Cosmopolitan, Esquire, Company, Harper’s Bazaar and Country Living, seen by around 1.5million readers, as well as the fashion pages of weekly magazines including OK!, new!, Star, Sunday Times Style and Stylist.

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TAG T E A M

Wear this tag, made from a retired jumbo jet, to help combat climate change (£2 for tag only, 1010uk.org).

1010uk.org

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September 2010

October 2010

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1010uk.org

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September 2010

March 2010

!"#$!%&''()*#+! The recording artist, music producer, remixer and DJ talks to People & Planet about music, climate change and making a stand.

Tell us about your music? What’s your sound? !"#$%#&'()!(*+$,#&%+'-)./*)0$1(*)%0)&#$)'0) %"2#,$'&$)'0)$/*)*"#$%#&'()+#&$*&$-)34") 0$,%5%&6)$#)+#&5*1)27,%$1)#8)8**(%&6)9%$/) ':0#(7$*)%&$*6,%$1-);#)2#%&$)%&)8'<%&6)%$=)3)(#5*) *5*,1$/%&6)8,#")>**2)?#70*)'&@)A(@)B+/##() >*$,#%$).*+/&#)$#)>,7")C)D'00E)>7:0$*2)'&@) '&1$/%&6)$/'$)"#5*0)"1)0#7()'&@):##$%*0)#&) $/*)@'&+*F##,What keeps you awake at night? G'<%&6)&*9)"70%+=)3$40)$/*):*0$)$%"*---)$/*) 9#,(@)%0)0(**2%&6E)'&@)3)+'&)8#+70)9%$/#7$) %&$*,,72$%#&So, how did a DJ end up backing 10:10 – a climate change campaign? H*0E)@#*0)0**")$#):*)'$)#@@0)9%$/)$/*)) (%8*0$1(*),%6/$=)I*((E)3)8*($)+#"2*((*@)$#)$,1) '&@)9'<*)2*#2(*)72)$#)$/*)0*5*,%$1)#8)$/*)) 0%$7'$%#&)'&@)$,1)'&@)$/%&<)':#7$)9/'$)$/*1) +'&)@#)$#),*@7+*)$/*%,)*"%00%#&0-)I*)+'&)'(() "'<*)')@%88*,*&+*E)9*)J70$)&**@),*"%&@%&6) ':#7$)$/*)0%"2(*)(%8*0$1(*)+/'&6*0Famous people often get a lot of stick for getting behind campaigns – why risk the stress and bad press? ;#$)8700*@E)'&@)*%$/*,)9'1E)6##@)#,):'@E)%$) "*'&0)2*#2(*)',*)$'(<%&6)':#7$)$/*) +'"2'%6&E)'&@)7($%"'$*(1)$/*)"*00'6*)9%(() 6*$)'+,#00)0#)%$40)')9%&)9%&A 10% cut in carbon by the end of 2010

We’ve heard you’re a ‘research freak’. Tell us something that shocked you about climate change. D1)PLVLE)"#,*)$/'&)')"%((%#&)02*+%*0) 8'+*)*R$%&+$%#&)@7*)$#)@*8#,*0$'$%#&E) @%0'22*',%&6)/':%$'$E)+/'&6%&6) *+#010$*"0)'&@)'+%@%81%&6)#+*'&0-)./'$40) ')9/#(*)(#$)#8)02*+%*0)9*4,*),*02#&0%:(*)8#,) @*0$,#1%&6-)?7"'&0)c)N'%(-

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What music tracks make you want to change the world? d#1)A,:%0#&)O)?12/)G&6# .'(<).'(<)O)_%8*40)I/'$)H#7)G'<*)%$ B$%&6)O)N,'6%(* e*$*,)b':,%*()O)I*)>#)I/'$)I*4,*).#(@)) [G%(6,'"40)SX\

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Tell us about your next 10:10 project. 3)9#7(@)(%<*)$#)/#0$)')8*0$%5'()MLKML).*&$)'&@) /'5*).*&)>d40)2('1%&6)$/*%,).#2)ML40N%&@)#7$)':#7$)MLKMLK www.1010uk.org ) d#%&)#7,)b#%&6)b,**&*,)+'"2'%6&)$#)"'<*)) %$)/'22*&K) peopleandplanet.org/goinggreener/

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