1010 LookBook by 10:10

R. ..

ST OR TH YS E O FA The Sage Gateshead arts venue unveils a giant 10:10 tag outside their building.

The Sage Gateshead arts venue unveils a giant 10:10 tag outside their building.

VITAL STATISTICS

It’s simple:

We all cut our carbon by 10% in a year. You, me, your work, your school, the council, the church, the chip shop. Everyone. In our homes, in our workplaces, and in our hospitals, our galleries and football clubs and universities, we’ll be helping each other take the first steps towards a better future. Don’t worry if 10% sounds tricky – we’re working with the best in the business to make sure you get the help you need. Join us for practical advice and inspiration on bikes, boilers and everything in between.

1010uk.org

EVERYONE'S 101,131 people

3,837 businesses

VITAL STATISTICS

AT IT e d u c at i o n

2,362

o r g a n i s at i o n s

1010uk.org

2,158

10:10 THE STORY SO FAR

10:10 launches Lighter Later, a bold initiative to move the clocks forward by one hour to GMT+2 in summer and GMT+1 in winter. The move would reduce the UK’s CO2 emissions by 500,000 tonnes, prevent up to 100 road deaths and give the leisure industry a £3bn boost. Within a month, 10,000 people sign up to the campaign.

Franny Armstrong, director of The Age Of Stupid, comes up with the idea of 10:10 while strolling through Regents Park, London, en route to a debate with the then UK Climate and Energy Secretary Ed Miliband. The recent Climate Safety Report had identified a 10% cut by the end of 2010 as the kind of target we should be aiming for to maximise our chances of avoiding a climate catastrophe.

10:10 Netherlands launches. On its first day it signs up 2,000 people, schools, two cities, MTV Netherlands, a kindergarten and a gaggle of famous faces including politicians, climate scientists and comedians.

March 2010

The Royal Mail franks 36 million letters with the 10:10 logo as part of its 10:10 commitment.

18 May 2010

18 April 2010

The new coalition government commits the whole government estate to 10:10 – our biggest sign up so far! A 10% saving equates to around 600,000 tonnes of CO2 each year – equivalent to taking more than 50,000 cars offthe road. David Cameron announces the pledge during his first visit to the Department for Energy & Climate Change.

14 May 2010

June 2009

1 September 2009 10:10 launches with a party at Tate Modern’s Turbine Hall and takes over the Guardian’s G2 supplement. In the first 24 hours alone, 10,000 people sign up.

30 May 2010 March 2010

1010uk.org

February 2010 Yann Arthus-Bertrand, the man behind the Earth from Above photobooks seen by 120 million people worldwide, is inspired to launch 10:10 France.

The Foreign and Commonwealth Office becomes the fourth government department to sign up.

March 2010 The 10:10 Tags go on sale at 1010uk.org/mytag. Made from a recycled Boeing 747 jet, within a month 3,000 have been sold.

10:10 Netherlands signs up politicians from all the major political parties prompting massive media coverage.

4 June 2010

10 June 2010

21 June 2010

Sweden, Bangladesh, Mexico and Argentina prepare to launch on October 10th

15 August 2010

2 June 2010

10:10 joins forces with international campaigning giants 350 to organise the world’s biggest-ever day of action on climate change, 10:10:10.

10 October 2010

3 August 2010 5 June 2010 June 2010 6 July 2010 10:10 Costa Rica launches

The Guardian publishes a special edition of its G2 supplement. Named 10:10 The Story So Far, it charts the success of our key sign-ups.

The first inter-10:10 football match is held as UK sign-up Tottenham Hotspur play Portugese Benfica FC at Portugal’s Estadio da Luz. (Spurs win 0-1).

The number of 10:10 councils signed up hits 175, which means 28 million UK residents are now covered by 10:10 councils – or 45.5% of the population.

2 September 2010 The first of a series of 10:10 advertisements runs in Good Housekeeping magazine as part of 10:10’s media partnership with The National Magazine Company. Adverts and editorial in Esquire, Cosmopolitan, Company, Country Living and Harper’s Bazaar follow. The ads are seen by 1.5 million people.

1010uk.org

In Paris, 10:10 France launches officially, and the French Tennis Federation announce live at the televised final of the French Open that they’ll be joining 10:10. They join massive French signups including L’Oreal, Sony, Saint Etienne FC, and the mayors of Lille, and Paris, which lines the approach to the Arc de Triomphe with 10:10 posters!

15 August 2010

10:10 THE STORY SO FAR

London Underground announces that ten stations are on board, including Earl’s Court and Hyde Park Corner.

On the same day the cities of Paris, Mexico City and Amsterdam sign up, with Zagreb soon to follow

10:10 THE STORY SO FAR

Famous UK DJ Tom Middleton’s track dedicated to the campaign and called 10:10 is released.

10:10 announes that ten UK festivals including Isle Of Wight, Reading, Latitude and Bestival, have joined the campaign thanks to a partnership with Julie’s Bicycle.

On the summer solstice, 10:10’s Lighter Later campaign presents a petition signed by 12,000 people to 10 Downing Street, before holding a parliamentary event to explain the benefits of changing the clocks to a gathering of MPs.

cYanmaGentaYellowblack

The Guardian | Wednesday 2 September 2009

Section:GDN BE PaGe:11 Edition Date:090902 Edition:01 Zone: Sent at 1/9/2009 21:03

cYanmaGentaYellowblack

The Guardian | Wednesday 2 September 2009

10:10 campaign

Thousands take emission cut vows in cathedral of modern art

Technology

Scientists urge investment in geoengineering as safety net Alok Jha Green technology correspondent Experiments on giant sunshades for the Earth and vast forests of artificial trees must be set up immediately to ensure such mega-engineering plans are a safety net in case global talks to combat climate change fail, claims the Royal Society. Scientists who spent a year assessing geoengineering technologies – planetscale interventions that attempt to counteract global warming – have concluded that immediate investment is required. “Unless the world community can do better at cutting emissions, we fear we will need additional techniques such as geoengineering to avoid very dangerous climate change in the future,” said John Shepherd of the University of Southampton, who chaired the Royal Society geoengineering report. The report, Geoengineering the climate: science, governance and uncertainty, which was published yesterday, says some approaches, such as the capture of carbon dioxide from the atmosphere through the use of synthetic “trees”, or the shooting of tiny particles into the upper atmosphere to reflect away sunlight, looked promising, but that all geoengineering techniques carried uncertainties regarding their own environmental impacts. The Royal Society considered two main categories of the technology. One involves reflecting a small amount, around 2%, of the solar radiation that reaches the Earth, thus preventing the planet from warming up. The other category involves removing greenhouse gases from the atmosphere. “CO2 removal methods are preferable because removing greenhouse gases from

Tate’s former power station provides apt backdrop for millions of tiny pledges Patrick Barkham

Which of these statements most closely resembles your own view?

As a cathedral to the concept of cutting emissions, Tate Modern in London could not be bettered. Where four vast oil-fired generators once churned out greenhouse gases, thousands of people yesterday pledged millions of tiny gestures to collectively cut carbon emissions. Holding a flurry of personal pledges on pink card, families, celebrities and businesses celebrated the launch of the 10:10 campaign by promising to “turn my heating down”, “fly less”, “love jumpers”, “eat less cheese” and “learn to ride a bike”. The grassroots campaign, in which individuals and institutions make a personal vow to cut their carbon emissions by 10% in 2010, in a first step to try to stop runaway climate change, attracted 5,000 signatures in the hours following its launch. The number of people altering their lives in small ways was far higher, however, as large organisations such as Guy’s and St Thomas’ hospitals, with 10,000 employees and vast buildings, joined celebrities including the music producer Mark Ronson and Stella McCartney signing up to the campaign on its first day. It was not just Tate Modern’s past as Bankside power station that made it a particularly symbolic place to begin tackling our excessive carbon emissions. The sign-up and free concert from Stornoway, and Reverend and the Makers, was on the Thames tidal flood plain and would almost certainly be inundated by the close of the century under projections for sea level rise unless the Thames Barrier were massively reinforced. The spirit of the mass sign-up was not one of doom and gloom, however. There was cheery determination about the ingenious ways people were not just going to cut their carbon emissions but improve the quality of their lives. Catharine Dooley, a learning support assistant from south London, said she had dug up her patio and started a vegetable garden and would be trying to walk more. Zach Scott-Grey, 12, and his sister, Yasmin, 11, pledged to eat less junk food and more organic, local produce. “It’s going to be a major challenge,” said their dad, Chris Scott-Grey. He plans to cut down on his petrol by driving them about less. Many people spoke of hoping to persuade friends, neighbours and their employers to join the campaign. Anna Post, a mother from Battersea, south London, hoped to persuade her church to sign up. She compared the issue of combating global warming to the slave trade; like tackling climate change, it was feared that the abolition of the slave trade would ruin the US economy. “Now it wouldn’t occur to us to have a slave trade. I’ve always thought wasting things is a moral issue, not just an economic issue. It’s immoral to be wasteful and the church really has a role to play,” she said.

I do some “green” things but I know I could do more

Yes

75%

1010uk.org

Sent at 1/9/2009 21:03

% No

25% Would you buy a smaller, more fuel-efficient car?

Would you buy less nonEuropean food that had travelled by air? Yes

83%

% No

17%

Don’t know I don’t do any “green” things

SOURCE: ICM

1% 7%

61%

% 32% I think my behavior is already “green” – by and large I do my bit

As writer Sarah Waters, the artists Cornelia Parker and Anthony Gormley joined the sign-up, the discussion among public figures was the pressing challenge of scaling back excessive air travel. “I’d be quite pleased because I loath travel,” said Mike Figgis, the film director. “I could say, ‘I’m sorry, I’ve got to the end of my quota and I can’t come’ when I am asked to another pointless business meeting in America.” The artist Bob and Roberta Smith had turned down an invite to the premiere of a show he put on in South Korea to make the 10:10 pledge instead. He said other artists could follow the lead: he designed his artwork but had it built on site in Seoul to his instructions and so did not even visit the country to install the work. “The international art world does not need to fly about. All these biennials don’t need to happen. We can all look at it on the net.” He said 10:10 was an “important political movement” and called for political action to enforce compliance with a 10% emissions cut. “A night in the cells would be good for people who own a 4x4.” More significant than celebrity travel plans were the institutions and businesses committing to a 10% cut at the mass signup. Islington council, in north London, is planning free showings in the borough of The Age of Stupid, the climate-change drama documentary created by 10:10 organiser Franny Armstrong. “We have to do it together, residents and the council,” said Greg Foxsmith, a councillor. As an open letter was sent out to all 1.3 million staff in the NHS, the biggest employer in Europe, Patrick Geoghegan, chief executive of South Essex Partnership University Foundation Trust, said all health trusts and hospitals should join them in signing up to 10:10. “Health should sign up to this. If we’re looking after people we’ve got to look after the environment because it impacts on people’s health. It’s complimentary to what we are trying to do in the NHS.” Performing to a crowd that grew as the evening went on, Jon McClure, the lead singer of Reverend and the Makers, said: “I hope you all get on with your 10% cut, I’ll buy you a pint if you get to 20%.” Despite criticism over the lack of leadership from politicians on tackling climate change, the Liberal Democrat climate change spokesman, Simon Hughes, turned up and said he hoped to persuade his party to commit all Lib Dem councils, members and the party as a whole to a 10% cut in 2010. Ken Livingstone, the former mayor of London, said the person he most hoped would sign up was not his successor, Boris Johnson, but Gordon Brown. “The Labour government has said everything correctly internationally going right back to Kyoto.

10m

LINDA NYLIND

10:10 LAUNCHES IN THE GUARDIAN

Section:GDN BE PaGe:10 Edition Date:090902 Edition:01 Zone:

The early adopters • Organisations National Museum of Science and Industry (includes Science Museum, National Railway Museum, National Media Museum), Tate, Tottenham Hotspur football club, Royal Society of Arts, Women’s Institute, British Fashion Council, Business in the Community, Mumsnet, Sage Gateshead, Julie’s Bicycle and Arcola Theatre • Businesses Oracle, Co-operative, Logica, Colliers, Ocado, Guardian/Observer, Adnams Brewery, Olswang Law, Honeybuns Bakery, Ogilvy PR, Eaga, Nova, British Gas, EDF, E.ON and Scottish & Southern • Charities signing up for launch Comic Relief, ActionAid, Global Action Plan, Women’s Environmental Network, Campaign for Greener Healthcare, Operation Noah, Envision, OneClimate, Fauna & Flora Intl, Green Thing •Hospitals and health centres UCLH, Nottingham, Bristol, NHS South West, St George’s, Frimley Park, Old School Surgery, Tameside &

Yes

75% Glossop, British Medical Journal, Basingstoke & North Hampshire

Would you be willing to drive less?

• Councils Greenwich, Hackney, Islington, Richmond, Oxford, Slough, West Sussex, Stroud, Eastleigh, Kirklees • Universities and schools Edinburgh University, Westminster University, King’s College London, Liverpool University, South Thames college, Newcastle student union, National Union of Students (NUS), Birmingham student union, UEA student union, Leicester student union; Fox primary, Kensington; St Martin primary, Shouldham, Kings Lynn; Petchey Academy, London; Crispin school, Somerset; Ashley primary, Walton-on-Thames; Rosemary Musker high school, Thetford, Norfolk; Ambler primary, Islington, London; King’s College school, Wimbledon; Whitby community college; Winton primary, Islington, north London

Head of the queue

The first promise: lights off

25% Would you be willing to fly less?

Yes

69%

% No

31% They have always had a complete dissolving of the spine when it came to saying or doing anything that would confront people with having to make choice,” he said. Asked what he thought of Ed Miliband, the climate change secretary, who has personally committed to 10:10, he said: “I suspect he wants to do the right thing but many of his colleagues are afraid of losing a Daily Mail reader in Chipping Sodbury.” After Reverend and the Makers finished their set, Kevin McCloud, the presenter of Grand Designs, pointed to St Paul’s and said: “Over there is a truly extraordinary building built 350 years ago. I pray that in 350 years our descendants are here to build things as extraordinary as that. If you all go out and get 10 people to sign up to 10:10 and get them to sign up another 10 people on Friday, then by next Tuesday the whole planet will have signed up and we will have won.” Franny Armstrong, page 30 ≥

Patrick Barkham Her face a picture of concentration, Lauren Haviland Webster very carefully wrote out her pledge in thick black marker pen: “I will switch off lights”. Along with her mother, Claire, the 10-year-old was first in the queue at the Tate Modern to sign up for 10:10 yesterday. Claire and Lauren had travelled by train from Brighton just to sign up after reading about the launch of the campaign to cut carbon emissions in Yes

68%

% No

32% Would you fit solar panels to your house to generate energy?

Would you be willing to travel more on public transport? Yes

65%

% No

35%

2010 in yesterday morning’s ing’s Guardian. Lauren said her guilty y green secret was that she “watches the he TV a lot” so she hoped to cut down wn on that. She was particularly concerned ncerned that global warming could drive rive polar bears and penguins to extinction xtinction in the future. When she went back to school on Thursday, she said, she he hoped to persuade some of her classmates assmates to sign up to 10:10 too. “We e have an ecoclub at school, and last term we built a greenhouse out of plastic stic bottles,” she said. According to Claire, an n ICT and business studies teacher, r, her family already leads a pretty green reen lifestyle. “We started growing some vegetables, we didn’t fly on holiday liday this year, we recycle at home and we have a very active compost system,” ” she said. But she hoped the family mily could find ways to get a 10% cut by y looking at cutting their energy consumption nsumption at work and reducing whatt they threw away and recycling theirr technology at home. “We go out and we do o have iPods and update our computers ers and we don’t think enough about ut how they are being disposed of,” she said.

On the site today Video Franny Armstrong on why : matters; and the making of the : tags Podcast Jon Dennis presents today’s Guardian Daily from the launch of the : campaign at Tate Modern Pictures The launch party as it happened Pledge bank Tell the world how you will cut % Comment Andrew Simms on why the politicians are running out of excuses

guardian.co.uk/-

The amount Royal Society scientists believe should be spent yearly in the UK on research into technical solutions to global warming

the atmosphere addresses the problem at its root and is returning the earth’s climate system closer to its natural state,” said Shepherd. But he said there was a lack of crucial experimental data. “We need to initiate research so we can understand the intended and unintended consequences of these methods so that, if we ever do need to deploy them, we can do so in a sensible and effective way.” The report calls for about £10m a year to be spent in the UK as part of a global £100m fund. “That’s about 10 times what is being spent now and about 10 times less than what we spend on climate change research. And it’s only 1% of what we spend on new energy technology.” Ken Caldeira, a climate scientist at the Carnegie Institution, in California, said this early-stage research had to be carried out as soon as possible. “The worst situation is to not test the options and then face a climate emergency and then be faced with deploying an untested option, a parachute that you’ve never tested out as the plane’s crashing.” Among the most promising technologies identified by the Royal Society were techniques to suck CO2 directly out of the atmosphere. The frontrunner was a design by Klaus Lackner, of Columbia University, in New York. His artificial trees were not yet costeffective to produce but, Shepherd said, it was probably “just a matter of time”. The Royal Society said that shooting sulphate aerosols into the stratosphere would also work well, as previous volcanic eruptions had shown: when Mount Pinatubo in the Philippines erupted in 1991 global temperatures dropped by 0.5C the following year. The costs would be relatively low but the scientists were concerned about potential adverse effects, in particular the destruction of the ozone layer. Doug Parr, chief scientist at Greenpeace UK, said: “Geoengineering is creeping on to the agenda because governments seem incapable of standing up to the vested interests of the fossil fuel lobby, who will use the idea to undermine the emissions reductions we can do safely. Intervening in our planet’s systems carries huge risks, with winners and losers, and if we can’t deliver political action on clean energy and efficiency then consensus on geoengineering is a fantasy.”

cYanmaGentaYellowblack

The Guardian | Wednesday 2 September 2009

Tate Modern 01.09.09 10:10 supporters at the campaign launch with their pledges

Kate Coxhead 24 Charity worker, Bristol

Michael Clark 14 Student, London

Daisy Peak 16 Student, Tottenham, London

Sue Egan 55 Teaching assistant and librarian, Bolton

Nanako Takeuchi 21 Student, Tokyo

Paul Kubalek 35 Graphic designer and photographer, Austria/London

Chris Goodall 53 Writer, Oxford

Alice Brewer 18 Student, Oxford

Tony Winlow 61 Architect, London

Olivia McGregor 22 Charity worker, London

Irene Oppong and Alicia Roberts-Brown 21 and 20 Students, Plymouth and London

Angela Williams 57 Mature student, Barbados

Simon Brackenborough 24 Administrator, Hampshire/London

Dipti Hirani 20 Student, Kingsbury, greater London

John Milmo 25 Film-maker, Hildenborough, Kent

Victoria Mace 25 Venue manager, Hackney, London

Oscar Vickamon 35 Energy consultant, Marylebone, London

Alice Simonetti 32 Receptionist, Swiss Cottage, London

Margaret Remana (and her four-month-old baby Zafirah) 33 Teacher, Marseille, France

Yvonne Bonnany 77 Actor, Crouch End, London

Emmet Haverty-Stacke 36 Student, London

Pablo Mendoza 31 Mechanical engineer, Billericay, Essex

Kathy Trevelyan 55 Tour guide, London

Noel Fryme 49 Teacher, Enfield, London

Anna Torode 61 Retired teacher, north-east London

Adam Rogerson 13 Student, London

Thompson Hall 34 Artist, London

Callum Redfern 24 Unemployed photographer, north London

Katharina Tebble 16 Student, south-east London

James Hansell 23 Unemployed, Tonbridge, Kent

Cristel Guajardo 26 Alumni officer for charity, London PHOTOGRAPHS: LINDA NYLIND, MARTIN GODWIN. INTERVIEWS: SARAH PHILLIPS, ADAM VAUGHAN AND DUNCAN CLARK

1010uk.org

Tishi Kohli 70 Retired petrochemical engineer, New Delhi

10:10 LAUNCHES IN THE GUARDIAN

Section:GDN BE PaGe:20 Edition Date:090902 Edition:01 Zone: Sent at 1/9/2009 20:26

1010global.org

GOING GLOBAL

ALLA JOBBAR MED DET . TODO EL MUNDO LO ESTÁ HACIENDO . KAIKKI TEKEVÄT SITÄ . TODOS FAZEM A DIFERENÇA . EVERYONE’S AT IT . . TOUT LE MONDE Y EST . OLGETA MANMERI WOKIM . MINDEN KI BENNE VAN . HERKES YAPIYOR . . Все это делают

WHERE ARE WE? ALBANIA ARGENTINA BANGLADESH BELARUS BULGARIA BOSNIA & HERZEGOVINA CANADA COSTA RICA CROATIA CYPRUS DENMARK EGYPT ESTONIA FRANCE GERMANY GHANA GREECE HUNGARY IRELAND ISRAEL LATVIA LITHUANIA MACEDONIA MALTA MEXICO MOLDOVA MONTENEGRO NEPAL NETHERLANDS NEW ZEALAND NIGERIA NORWAY POLAND PORTUGAL ROMANIA RUSSIA SERBIA SLOVAKIA SLOVENIA SPAIN SWEDEN TURKEY UKRAINE UK USA (WA)

Wijnand Duyvendak, director

10:10 FRANCE

10:10 NETHERLANDS

"Our objective is to show that by working together and simultaneously, from today onwards, we have the power to change things. The goal is not to blame but to make people take responsibility. We’re not waiting until 2020 or 2050, we’re starting today!"

Sandra Antonovic, hub manager

10:10 CENTRAL AND EASTERN EUROPE, MEDITERRANEAN, BALKAN & ADRIATIC AND RUSSIA "We live in a world where government can cut down 400 trees in the centre of of Serbia's capital to create parking spaces, or where asbestos is dumped on the coast of Croatia. While the environment is often the last thing people think of - especially in emerging markets or less developed countries, we need to act before it's too late. Our most exciting 10:10 development so far is starting discussion with governments regarding their commitment to lower carbon emissions."

COUNTRIES

Joao Barreto, coordinator

10:10 PORTUGAL "I initially only planned to do 10:10 as a shared effort between three houses of nearby friends, but soon engaged in growing 10:10 Portugal substantially. After one week the Metro newspaper (130,000 prints in Portugal) ran a page on 10:10. The piece was quickly followed by much more media attention and many more sign-ups." Daniel Nemet, coordinator

10:10 HUNGARY

You can’t keep a good idea to yourself: what started off as a UK-wide campaign has quickly been rolled out by enthusiastic supporters across the globe in 45 countries.

"I believe in the success of 10:10 because it is not just about cutting your carbon by 10%, rather building up a community with lots of different people from all over the world who share the same values, with a common aim: to create a more sustainable future. If two 10:10 people meet from across the globe, I doubt they have trouble finding things to talk about."

1010global.org

"It's been a great six months for 10:10 The Netherlands, our community is building at a steady pace. The positive and practical character of the campaign, the 'can do' attitude, make it suitable (and enjoyable) for everyone to join! From big multinationals to small organisations, households and schools. We like to show that climate change is no longer 'their' problem, but 'our' problem. Nearly 1 million viewers watched 'The Big 10:10 Test' on TV on the 10th of October! Really amazing if you consider the complex issue. But with our slogan 'every step counts' you don't need to feel powerless anymore. Get to action! This way we like to set an example for political leaders all over the world."

FROM OUR HUB LEADERS

Yann Arthus-Bertrand, spokesman

©Robert vanWaarden vanwaardenphoto.com

1010global.org

GOING GLOBAL

In reponse to hundreds of requests from around the world, 10:10 Global was launched in March 2010 to turn the 10:10 idea into a truly global phenomenon. Within 8 months, 10:10 Global has supported individuals and organisations in more than 45 countries to begin operating their own 10:10 hubs through the provision of materials, advice and communications support. 10:10 has created an entirely open-source system enabling a very small Global team to support the hubs with their increasingly effective campaigns.

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Whatever the language, it makes sense

10:10ers in South Korea

10:10 Ghana recruits new 10:10ers on Oct 10th

1010global.org

10:10:10 concert in front of L'Hotel de Ville, Paris

10:10ers in the Netherlands at a flash mob

10:10 country hubs engage individuals young and old, businesses, organisations and schools in cutting carbon and celebrate the 'Global Day of Doing' 10:10:10, around the world

FROM THE HUBS

10:10ers showing their support in Barcelona, Spain

"Iedere stap telt" 10:10 NETHERLANDS "Agir rend heureux" 10:10 FRANCE "Reduzir as nossas emiss천es de CO2 num ano" 10:10 PORTUGAL

1010uk.org 10:10:10 â&#x20AC;&#x201C; AGlobal Day Of Doing

On Sunday 10th October 2010, people around the world contributed to the largest day of positive action in climate change ever. Globally, more than 7,000 events took place on 10:10:10, and thousands of people from the 10:10 campaign took part.

ANYONE FOR LUNCH?

The Sunday lunch: a great, British tradition fit for a low-carbon refurb. Massive, iconic events, like a 10:10 music festival in Paris and a Armed with a recipe from Hugh 10:10-themed TV show in The Netherlands watched by a million Fearnley-Whittingstall printed in The people, complimented hundreds of community events in locations Guardian Weekend magazine, and a as varied as Korea, Ghana, Thialand and Japan. In Russia, Eastern low-carbon lunch tip-sheet provided Europe and North Africa, 60,000 trees were planted on 10:10:10, by 10:10, thousands of people went while bike rallies, silent discos and nature restoration projects took place out in search of sustainable, seasonal across the globe to raise awareness of climate change. Over the 10:10:10 food which they took home and weekend, three capital cities – Paris, Mexico City and Amsterdam cooked in the most energy-efficient – promised to cut their carbon and signed up to 10:10. Meanwhile way possible. And having finished their people across the UK and beyond got stuck into small, practical roast chicken and apple pie – and had actions to reduce emissions. a little snooze on the sofa, no doubt – they sent their photos to show us what More than 30,000 people visited the 10:10 website on Sunday, they’d done. 10th October, and over 2,500 people joined the 100,000-strong movement of individuals, businesses and organisation pledging to reduce their carbon emissions by 10% in a year.

10:10:10 – AGlobal Day Of Doing

SUNDAY 10TH OCTOBER 2010 WAS 10:10:10A GLOBAL DAY OF DOING

When we called it the ‘Global Day of Doing’, we really weren’t joking.

10:10:10 wasn’t just about one day – it was about raising awareness of 10:10’s work around the world and creating a legacy of behavioural change. For this reason, 10:10 made available a selection of resources in the run-up to 10:10 in its own 10:10:10 microsite. Tip sheets explained in ten easy steps how people could reduce the energy used in their home, drive more efficiently, and start their own vegetable patches, to name just three. A ‘poster maker’ allowed people and organisations to create their own 10:10:10 posters, and a wide array of sticker and other graphic resources were made available. And a short film of inspirational examples of what to do on 10:10:10 was watched by more than 8,000 people.

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10:10:10 AND BEYOND!

10:10 Businesses

Streetcar

Streetcar launched its 10:10 commitment with a wave of initiatives including a lightsoff hour of enlighTENment, a 10p lift tax, ‘tea for ten’ teapots and a monthly green car competition. In addition to keeping employees up to date with its campaign with a dedicated 10:10 intranet page, Streetcar also encouraged its 200,000 members to sign-up to 10:10 in its monthly newsletter and ran a special £10 membership promotion for 10:10:10.

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Robert Hutson Architects

In addition to cutting its emissions through car sharing schemes, altering its heating system and switching off computers, Robert Hutson’s got its architectural brains working and restructured its office rooms usage to avoid energy going to ‘wasted rooms’.

Game

The high street games retailer, including Game Station stores, will be rolling out an instore 10:10 awareness campaign, encouraging staff to reduce energy by switching off their hightech selection of monitors and gaming equipment. Game Group’s ultra modern head office and distribution facilities are helping the company on its way to meet its 10% with insulation so efficient there’s no need to heat the facility at night.

Honeybuns

O2 is working to improve the energy efficiency of its transmitter network, which accounts for 80% of the company’s energy use. The company is also working with environmentalist Jonathan Porritt to undergo green audits.

The Dorset-based bakery joined 10:10 and reduced its carbon emissions by an incredible 10.4%. The company encourages its team to contribute ‘BeeGreen’ ideas with a monthly prize for the best, recycle all its cardboard, paper glass and metal and harvest rain water in old barrel butts around the farm. In the Bee Shack Café old coffee sacks have been made into cushions and all furniture comes from the local recycling centre.

Mr Chan’s

As an Oriental restaurant, Mr. Chan’s is making an effort to source all but the most exotic ingredients locally and reduce the packaging food and supplies come in. To go that extra mile, Mr Chan’s is currently installing solar panels to the restaurant roof.

Gripple

Gripple has led the way in quirky employee engagement projects - introducing rickshaw rides to work, penalty notices for employees commuting by car and holding a low-carbon race to transport Gripple components across Sheffield. It is also spreading the word to everyone they come across and hosting online seminars about sustainability.

M&S

Green Hands

After signing up to 10:10 and investigating its electricity use, Green Nails discovered the major culprit for its high energy bills was washing towels at high temperatures. It found an Irish company that makes compostable towels and have since saved £250 in electricity bills, cut its carbon significantly and are proud of their 10:10 engagement.

M&S aims to be carbon neutral by 2012! They’re going to achieve this by focusing on store energy efficiency with LED lights in freezers. Store delivery fleets are introducing loose loading, allowing it to get more products into vehicles and its new business travel policy is encouraging staff to reduce business flights by an average of 20%.

Work Group

Microsoft

The software giant plans to cut 30% of its emissions by 2012, and is also working to cut company travel by 10%. As well as designing new buildings to use recycled water, more natural light and efficient air conditioning, the company is also reducing paper use by only allowing people to print a document if they are standing next to the printer.

Work Group have fully embraced its 10:10 commitment and is monitoring its energy use, turning off lights and computers and even growing food for the office on its roof. 10:10 has also spread to its recruitment services, with Work Group now investigating the carbon footprint of different jobs.

Transport For London was happy to sign its head office up to 10:10, as well as ten of its tube stations. These are: Bank, Liverpool Street, Moorgate, Earl’s Court, Holborn, Charing Cross, Green Park, Knightsbridge, Hyde Park Corner and Victoria. All are reducing energy use by turning off escalators during non-peak hours and switching off lights when not in use. In addition, The Tube is phasing in a system called regenerative breaking on its trains which recovers electric power during breaking and feeds it back into the energy supply.

Lady Adventurers

Pret

Pret’s commitment to locally-sourced food avoids unneccessary food miles. The company makes many of its deliveries in a fleet of 19 electric vans. The company also has 100% green energy sources and operates an in-store recycling scheme.

Aviva

Tottenham Hotspur FC

Pizza Express was the first major restaurant chain to sign up to 10:10 with 369 restaurants across the UK serving millions of pizzas a year. As part of the Gondola Group of restaurants which also include Zizzi and Ask; Pizza Express is leading the pack. The restaurant is launching a new initiative to encourage a change in the way it operates, thus reducing carbon emissions across its entire estate.

Aviva, the UK’s largest insurance group, has launched 10:10 across the UK and some of its European sites, including France and Ireland. It has led the way for successful 10:10 employee engagement by creating a dedicated 10:10 site on its European intranet and a unique pledge system for staff. It also has a dedicated environmental newsletter that goes out to all “pledgers”.

From promoting the campaign on its giant scoreboard screen screen and pitchside hoardings, to featuring regular ‘Tips on Ten’ in matchday programmes, White Hart Lane is top of the table when it comes to cutting carbon.

Ocado

Web-based supermarket Ocado has set up a team of 40 eco-volunteers to make sure every part of its operation is as sustainable as possible. One example of this greening of the company includes a ban on disposable cups and cutlery, saving around 100,000 cups from landfill each year. The company is also helping its employees reduce their own emissions with a carsharing scheme.

B&Q

Since joining 10:10, B&Q has vowed to make its 331 stores more energy efficient with better insulation and lighting systems. The company is also in the process of rolling out a large fleet of double-decker delivery trucks, which is already saving them 4,800 miles a day.

1010uk.org

The online travel magazine, Ladyadventurers.com is cutting 10% of its carbon by reducing the number of flights taken to produce features for the magazine. They are embracing train travel and ‘slow travel’ options as well as coordinating stories better so that one flight can be used to report on a several locations, instead of taking multiple flights.

Pizza Express

10:10 Businesses

London Underground

HALL OF FRAME

Kevin McCloud, designer

Dan Pearson, gardener

Gillian Anderson, actor

Daisy Lowe, model

1010uk.org

“I already cycle or take the train almost everywhere, so I’m going to have to focus my savings on reducing the use of resources at home; always washing clothes at 30 degrees when possible, ensuring that I never leave my phone or laptop charging overnight, turning the heating thermostat down a degree or two, or not heating all the rooms in the house. It may be a challenge, but it’s one I’m very happy to engage with.”

EVERYONE’S AT IT! From medics to musicians, gas fitters to glamour models, dentists to DJs, climate change affects us all. Maybe that’s why people from all walks of life are showing their support for 10:10.

“Because of my occupation I’ve always had to fly a lot. But this year I have been turning down jobs because I don’t want to fly nearly as much. The planet is so beautiful, she deserves to be treated much better!”

“If I could sign up anyone to 10:10 it would be Jeremy Clarkson or the Pope. He’s responsible for the ethical position of tens of millions of people worldwide and for millions of people flying to see him in St Peter’s Square.”

Sienna Miller, actor

Sir Nicholas Stern, economist

HALL OF FRAME

Tom Middleton, musician and DJ “Reducing your carbon footprint needn’t be hard work; a change as small as turning your thermostat down one degree, recycling clothes, or buying the 10:10 tag and wearing it with pride can make the world of difference”

Peta Todd, glamour model

Sara Cox, DJ, presenter

“I think that the 10.10 campaign is really crucial as it is aiming to safeguard our planet for the future. In the past I’ve been as guilty as the next person when it comes to driving to the shops when I could walk or forgetting to switch my lights off. But by making little changes to the way I live I hope to help make a big difference.”

Hugh FearnleyWhittingstall, chef

“If I could sign anyone up to 10:10 it would be Simon Cowell. Did you see The X Factor? If he’s not in a Bentley he’s in a speed boat or a private jet. I’m hoping to make lots of little tweaks, like 80s draft excluders. I’m not too bad with turning off the lights as grew up with the saying, ‘It’s not Blackpool illuminations you know.”

“The thought of calculating my carbon footprint makes me anxious: first the maths, then the embarrassment. My guiltiest secret is that I keep leaving the lights on.”

1010uk.org

Yvo de Boer, ex UN climate chief

Samantha Morten, actor

Thom Yorke, musician

Vivienne Westwood, designer

Jo Wood, businesswoman

Ian McKewan, author Courtesy of Annalena McAfee

Richard Curtis, writer

Natascha McElhone, actor

LIGHTER LATER

At the end of March, as the UK entered British Summer Time, 10:10 launched its Lighter Later campaign. The common-sense premise was incredibly simple: by moving the clocks forward by one hour to GMT+2 in summer and GMT+1 in winter we could make the most of our daylight hours, rather than the current system, under which the hours of daylight are wasted in the early mornings when most of us are still asleep.

News at 10 ITV

Lighter Later website

LIGHTER LATER

HOME THE ISSUE TAKE ACTION HISTORY SUPPORTERS ABOUT 10:10 FAQ Newsnight BBC2

WHAT A DIFFERENCE AN HOUR MAKES... Everybody loves the sun. But every year we set our clocks so that we get less of it in our lives, sleeping through the sunlit mornings while we use expensive, polluting electric lights to keep out the dark nights. LIGHTER LATER is a campaign to brighten all of our days, by changing the clocks so we are awake when the sun is out.

SUMMER

WINTER

NOW

It's also the best proof yet of 10:10's bright idea - that cutting carbon and making life better can and should go hand in hand.

GIVE ME MORE SUNSHINE! Name Postcode Email

Andrew Marr Show BBC1

ADD YOUR VOICE

Go and join in today. Sign up on the right.

ITV News

WINTER

SDST

lighterlater.org

The campaign’s momentum is not surprising when one considers the benefits linked to lighter evenings: a reduction in the UK’s carbon emissions by around 500,000 tonnes in winter alone, around 100 fewer road deaths each year, and a boost to the tourism and leisure industries of around £3billion annually. Lighter Later is just another example of 10:10’s ethos: that carbon reduction makes people happier and healthier.

Email Your MP Tool

Stephen Metcalfe Conservative Party Conference October 2010 zac Goldsmith

Since March, Lighter Later has gained impressive support from almost 30,000 individuals, diverse coalition partners (including RoSPA, BALPPA and the FA) and the Conservative MP Rebecca Harris. Her upcoming Daylight Savings Bill is to be debated in Parliament this December, and it proposes a three-year trial of lighter evenings. Even the prime minister has stated that his government “will certainly look at” 10:10’s proposal.

LIGHTER LATER PRESS lighterlater.org

LIGHTER LATER

TALE OF THE TAG

In its former life as passenger jet, G-BDXH made headlines in 1982 when, having flown through a cloud of volcanic dust in West Java, all four of its engines failed. Some quick thinking by captain Eric Moody saved the lives of the planeâ&#x20AC;&#x2122;s passengers, and some 25 years later the plane was retired from service.

35mm 3.034mm

2.381mm

In 2009 10:10 snapped up a section of G-BDXH fuselage to be melted down into 50,000 10:10 Tags, which are now raising funds for, and awareness of, the campaign. 2.91mm

BBC Scotland

6.582mm

4.93mm

SCALE 10

1010uk.org

35mm

12.756mm

The Cut

The Tag is currently on sale, priced £3, in O2 B LO O M I NG B O S O M PIN HEAD and at 1010uk.org/mytag olourful shops silk scarf nationwide Smooth, shimmering You may not use pins, but

IN THE SHED

Disproving the rule that sheds are just for dads is this work of art (£1,500, 6ftx4ft, theposhshedcompany.co.uk).

n Fashio r’s o t c e dir pick

ECK TIE

r neck to perfect Kelly look (£195, rty.co.uk).

pretty muscari ll be everyone’s ea (from £45, flowers.co.uk).

this retro tin is cute enough to display anyway (£2.75, patchworkharmony.co.uk).

TAG T E A M

Wear this tag, made from a retired jumbo jet, to help combat climate change (£2 for tag only, 1010uk.org).

Stylist Sunday Times Style New!

H AT S O F F

A L L B LOW N U P

FAC E T R E AT

These quirky hat lights will put a smile on even the most miserable face (from £150, grahamandgreen.co.uk).

The final piece to get your garden summer-ready: a striking bright lounger (£285, evitavonni.co.uk).

Kéraskin’s Aqua-Lipidium Masque, is the perfect treat for weather-worn skin (£35, keraskin-esthetics.com).

1010uk.org

H A S S P RU NG

décolleté here we come with Perfect Cleavage cream (£60, thisworks.com).

TALE OF THE TAG

L I M I T ETags D G E Mhave S R O S E to TINTED More than 10,000 been sold ot to love about Only 300 of Estée Lauder’s The world will look happier date. In recent months the tag and its amazing of tea from a 50th anniversary Beautiful through these lace-effect lask? (£15.95, perfume compact exist on BBC framednews, numbers (£16, history hassolid been documented dcollection.com) (£200, harrods.com). jeeperspeepers.co.uk). has been sported by a gaggle of celebrities, and has even made it onto BBC soap opera The Cut! In addition it’s been featured in fullpage advertisements in magazines including Cosmopolitan, Esquire, Company, Harper’s Bazaar and Country Living, seen by around 1.5million readers, as well as the fashion pages of weekly magazines including OK!, new!, Star, Sunday Times Style and Stylist.

A TIME

PRESS 1010uk.org

September 2010

October 2010

PRESS

October 2010

1010uk.org

September 2010

PRESS 1010uk.org

September 2010

March 2010

Tom Middleton The recording artist, music producer, remixer and DJ talks to People & Planet about music, climate change and making a stand.

Tell us about your music? What’s your sound? Emotional Electronica. The style is not as important as the emotional content. I’m striving to convey purity of feeling with absolute integrity. No point in faking it! I love everything from Deep House and Old School Detroit Techno to Drum & Bass, Dubstep and anything that moves my soul and booties on the dancefloor. What keeps you awake at night? Making new music! It’s the best time... the world is sleeping, and I can focus without interruption. So, how did a DJ end up backing 10:10 – a climate change campaign? Yes, does seem to be at odds with the lifestyle right! Well, I felt compelled to try and wake people up to the severity of the situation and try and think about what they can do to reduce their emissions. We can all make a difference, we just need reminding about the simple lifestyle changes. Famous people often get a lot of stick for getting behind campaigns – why risk the stress and bad press? Not fussed, and either way, good or bad, it means people are talking about the campaign, and ultimately the message will get across so it’s a win win. A 10% cut in carbon by the end of 2010

We’ve heard you’re a ‘research freak’. Tell us something that shocked you about climate change. By 2050, more than a million species face extinction due to deforestation, disappearing habitat, changing ecosystems and acidifying oceans. That’s a whole lot of species we’re responsible for destroying. Humans = Fail.

01 : Fly less - holiday at home more 02 : Save 10% on heating by turning off and wearing extra clothes 03 : Save 10% on electricity by turning off and switching to energy efficient bulbs 04 : Drive less - walk, cycle, take public transport or car pool instead 05 : Eat better - keep it local, seasonal and unprocessed or grow your own 06 : Buy good stuff that lasts and buy second hand 07 : Dump less - avoid excess packaging, bring your own carriers and recycle as much as possible 08 : Don’t waste food - gauge what you need or use up left overs 09 : Don’t waste water - showers are better and run dishwashers and washing machines full 10 : Feel happier by the end of the year... simple!

What music tracks make you want to change the world? Joy Orbison - Hyph Mngo Talk Talk - Life’s What You Make it Sting - Fragile Peter Gabriel - We Do What We’re Told (Milgram’s 37)

What part can music play in changing peoples attitudes? Music is a potent medium for conveying a message and artists have the power to influence for good (or in some cases bad). So let’s hope that they are responsible enough to want to speak up about real issues and inspire people to make a difference.

features . regulars . creative . campaigns . careers . waste . food . travel

Tell us about your next 10:10 project. I would like to host a festival 10:10 Tent and have Ten DJ’s playing their Top 10’s. Find out about 10:10: www.1010uk.org Join our Going Greener campaign to make it happen: peopleandplanet.org/goinggreener/

PLANET

features . regulars . creative . campaigns . careers . waste . food . travel

PEOPLE

What’s your message for students today? Dream big, follow your heart, don’t listen to your head and believe in yourself. You have the power to manifest your reality exactly as you really want it.

– it’s a tall order, can we do it? I think it’s possible, if everyone just tries to stick to the tips:

What have been the highlights and lowlights of your career so far? I feel so fortunate to have travelled around the world, met some amazing people, including many of my music heroes, had some extraordinary experiences and I’m still loving making music as much as I did back in ‘89! Lowlights... well I guess the downside of this lifestyle is summed up in the films Up In The Air and The Terminal... so it can feel a bit George-Hanks at times.

PRESS

“Music is a potent medium for conveying a message and artists have the power to influence... let’s hope that they are responsible enough to want to speak up about real issues”

THE ANNUAL 2010 Student action on poverty, human rights and the environment

October 2010

Tom Middleton on the political power of great tunes Craft + activism = beautiful world

May 2010

I ♥ campaigning Housing & food co-ops World changing careers

“You have the power to manifest your reality exactly as you really want it” Tom Middleton

Sustainable holidays

2010

1010uk.org

Latest on Buy Right & Going Greener campaigns

PRESS 1010uk.org

June 2010 April 2010

10:10 started life as a hand ful of To bridge this gap, peo we qu i c and have been pu kly m ple w nching it a far a stered h stra bov tos the e ph our art Just over a year af eri we of ter its igh sha c am gran with more oversea te d un me s bran bit v v e e l c e r i h 10:10 councils pro sin ss ions vide lo es star ling, 10 ce ly e a ting wer: of more than £40 1 . xtr nd carb up 0 no bn are ac ve on eve w thro l tin ry oca op win r y g th g l se mo era l 10:10 is splashed f e a acros ir w rvic nth tes s the eig es .R it flashes across in pag the b i h t g t b o 4 h 45 ig sc es Models, celebrity eh 5% t n co chefs reens of O i o n d of w, and at P K!, T s gov er th rem im io e t t h a ern t’s just th Bu eO i e us e beg me r L u inni We believe that e t nt ng. actio mi agu and n nis e The ‘Global Da y of D s spea te ga rs oing k lo ever seen and w we’r e al ’ was ude rea the r th d y w b an In 2010, we’ve prov or igg w kin es e can be easy, a fford d tha g o abl t ge ea ttin 0 2 1 1, we’ll n In d g be g m ett a getting more peo ing to ensure th ple to at l w i n o e v n e s i r har der w-ca vo tha r n We ho p

BEYOND 2010

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n their emissions. w o d g brin o t , turnover g d e e n n i i l b k p om or c o w a , e . ith re ld w p r a e s o s e le s w p s el from e o he pe usin e s t l t d 00 d b it ur n adio; u 0,0 an R t r o o o v r 10 Sp , k l a n a T s n latio on e a i d rt . te s th pu s. l a a n b v e ti u re po ut s d e f o ’s ing ajor m K on c e b cm U rb s ’ t I si . . u ca n tober 2010 (10:10: c m gs O u h t 0 10). S nd Ta on 1 r e a a ge le n a c th es 0:10 h c de imate a m ar 1 m n cl . g n i s e o a no fD w o o ay as acti D , s of ’s r d a ol r t n or ay t ye co fun. r ) d x t i e r t ne nd hispe u n n (w o n %, rb ve 0 1 t a x c ee ne e ng politicians i h h t s yb n d pu o n k a r o ed ing e. lv n liv ds to b e bo t ne i oin us. j l l ’ u yo e