PIONEERS OF INNOVATIVE ARCHITECTURE IN ASIA
Narra Residences Empire City HCMC, Vietnam
10 DESIGN
A proposal to Redefine the Hong Kong Harbourfront 3 | APAC Outlook issue 46
CONSTRUCTION
Celebrating a Decade of CuttingEdge Architecture 10 Design has been in operation for a decade, and is fast becoming known for its culturally sensitive, innovative architectural designs Writer: Dani Redd | Project Manager: Ryan Gray
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10 DESIGN As we celebrate 10 years since establishing 10 Design, it is almost difficult to believe the extent of creative design and built work that has been accomplished during this time,” muses Barry Shapiro, Managing Partner – Asia at global architecture firm 10 Design. Shapiro moved to Asia in the nineties from New York, and has since lived and worked in Jakarta, Singapore, Shanghai and Hong Kong, referring to it as one of the world’s richest and most diverse regions. He has lived and worked through three decades of rapid development, moving from a time when there was no internet or email in the office to webbased meetings that span the globe. “From a professional standpoint, the pace of development and construction in Asia is extremely rapid and fastpaced,” Shapiro explains. “Projects that take years to design, deliver and construct in the west take significantly less time in Asia. The scale
A proposal for the New Terminal 4 at Soekarno-Hatta International Airport, Jakarta, Indonesia 5 | APAC Outlook issue 46
of the work is also typically very large. In just the past decade with 10 Design, I have personally been involved in over 1,000,000 square metres of built projects which is extremely fulfilling.”
10 DESIGN’S KEY MILESTONES • Founded in 2010 • Established for 10 years • Growing to over 200 staff across seven offices and three design studios • Winning over 70 international design awards • Working on projects in over 60 cities across Asia, Europe and the Middle East • Recently establishing a new design studio in the United States
10 YEARS OF DESIGN EXCELLENCE 10 Design is an international architecture and masterplanning practice with its headquarters in Hong Kong and offices in Shanghai, Edinburgh, Dubai, London, Miami and Shenzhen, which collectively employ over 200 architects and designers. Its main services include architectural planning and design, while it specialises in mixed-used developments (allowing it to draw on its expertise in large-scale mixed use development, retail, office, residential, hospitality, transport, education, cultural, and civic projects). The practice typically works on projects from initial concept to design development, although in certain cases will see it all the way through to tender stage. “We established the practice in 2010 to create a studio that produces high quality, contemporary design, respectful of local cultures and rooted in maximising commercial value for our
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FAÇADE CONSULTING
ACOUSTICS & AUDIO VISUAL*
LIGHTING*
SUSTAINABLE DESIGN
*Photos by Brian Zhang
Barry Shapiro, Managing Partner, Asia
W | inhabitgroup.com E | contact@inhabitgroup.com | | |@inhabitgroup
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10 DESIGN
PROJECT SNAPSHOT
GREATWALL COMPLEX WUHAN, CHINA (BUILT 2016) 10 Design created and delivered an exemplary development in Wuhan, which provides a world class workplace and retail, a vibrant public realm, and a highperformance and sustainable building. 10 Design tested many design options to provide maximum returnable value to the client, but in parallel to give a new civic space in the centre of Wuhan, both for tenants and surrounding residents. The optimum solution defines a new civic space connected through a series of processional ramp to a new roof top garden on the podium. The ramp allowed all levels of retail to open up at a new raised ground level, thereby maximizing leasable value for the client. It also presents a unique pedestrian experience, benefitting from dining opportunities and public art, looking back across the city from a raised elevation. Greatwall Complex was also recognised for its sustainable credentials and achieved LEED Platinum Certification for Building Design & Construction: Core & Shell. It has also received a number of international accolades including CTBUH Awards 2018, WAN Awards 2017, and MIPIM Asia Awards 2016, to name a few.
Greatwall Complex, Wuhan, China Photography: 10 Design 7 | APAC Outlook issue 46
CONSTRUCTION clients. Even more importantly, we have always strived to create a vibrant creative and diverse studio environment for our staff,” Shapiro says. The Managing Partner believes 10 Design’s diverse global talent pool is central to its success. “Our family of talent encompasses
more than 30 nationalities, speaking over 40 languages and dialects across seven studios. We see this as a unique cultural advantage in today’s shrinking world. Global talent has fuelled 10 and will continue to do so,” he adds. It is part of 10 Design’s ethos to embrace emerging talent across the
PROJECT SNAPSHOT
AL SEEF – THE CONTEMPORARY AREA DUBAI, UAE (BUILT 2018) The Contemporary Area of Al Seef has been created as a complementary foil to the Heritage Area which forms part of the wider masterplan. The Contemporary Area has activated 670 metres of the Dubai Creek waterfront with boutique food and beverage, retail, hospitality, and marina amenities over a total of GFA of 85,000 square metres. 10 Design’s scheme has broken down the retail and F&B amenities into a series of standalone pavilions fronting along the shores of Dubai Creek. The pavilions fully open out onto the promenade, blurring the distinction between internal and external spaces, providing the canvas for exciting, active, and bustling retail and hospitality concepts. To complete a holistic lifestyle offer, Al Seef accommodates two hotels by Hilton: the 200-key Canopy by Hilton and a 150-key Hampton by Hilton. Extending from the hotels is the creation of separate F&B water pavilions that spill out and into the creek, stepping across a terraced, cascading landscape for a distinctive take on waterfront dining opportunities. The project has won numerous awards at the likes of the International Property Awards 2019, MIPIM Global Awards 2019, and Middle East Architect Awards 2018.
globe – rather than a establishing a rigidly hierarchical workplace, it encourages a collaborative culture where ideas can be discussed and evolve. Furthermore, the practice’s global reach means it has the resources to quickly scale projects up or down as necessary, enabling it to work on projects ranging from individual building designs to the planning of an entire city. Alongside its collaborative culture and talented staff pool, Shapiro believes that the company’s intimate knowledge of the region also stands it apart. “Unlike many large international architectural consultants working within Asia that are based in the west and have branch offices within Asia, 10 Design was born and is headquartered within Asia,” Shapiro explains. “The partners have been living and working within Asia for most of their careers and we have a deep understanding of the unique cultures, processes and nuances of working within the region.” This enables the practice to come up with designs that are sensitive to both the cultural and physical environment. Shapiro also cites 10 Design’s relationship with partners and consultants as crucial to its success in designing over 200 projects in over 60 countries across the world, to high customer satisfaction.
Al Seef, The Contemporary Area, Dubai, UAE Photography: Rafael Vargas
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PROJECT SNAPSHOT
INDUSTRIAL SERVICE CENTRE ZHUHAI, CHINA (BUILT 2020) The Industrial Service Centre (ISC) provides 54,700 square metres of office space for burgeoning startup companies and entrepreneurs to collaborate, establishing a dynamic incubation platform. The office campus also accommodates public facing government administration facilities, providing a combined synergy of tenants in the new Jinwan Aviation City Zhuhai, China. Creating opportunities for interaction, collaboration and visibility is an important objective of our masterplan. The new office campus is conceived as a series of low-rise office spaces with direct access to a new central lake at the heart of the masterplan. The campus is designed around a central green space which promotes a sense of community and visibility connecting back to the public waterfront of the lake. As the office campus contains public accessible government facilities, permeability and visibility of the design were both important to the client. Also, each of the series of lowrise office buildings has been designed as paired blocks with a central atrium. These central atriums provide shared entrances for the office buildings and contain shared meeting rooms and collaboration spaces to further increase transparency and interaction.
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Industrial Service Centre, Zhuhai, China Photography: Zhang Chao
Narra Residences Empire City, HCMC, Vietnam “These projects are developed with great local consultants and collaborators that provide unique perspectives on local cultures, regulatory requirements and local expertise. These partnerships allow 10 Design to efficiently balance our strengths in design with a deep understanding of the countries, provinces and cities that we work in,” he says.
LANDMARK STRUCTURES Over the past decade, 10 Design has worked on planning and designing projects in the hospitality, residential,
cultural, retail, commercial, education, aviation and railway sectors. Its global reach has enabled it to undertake projects across Asia and the Middle East. To date, it has won more than 70 international design awards and completed over 20 major built landmark projects, with many more under construction. One landmark residential project is the Narra Residences, located in the emerging Empire City neighbourhood of Vietnam’s Ho Chi Minh City. This 278-unit residence is formed of two towers and connected by a skybridge
CONSTRUCTION on the 20th floor, which provides the opportunity for resort amenities such as landscaped gardens, an infinity edge pool and unsurpassed views of the nearby Saigon River. 10 Design has also introduced the ‘Neighbourhoods in the Sky’ concept through installing a series of stacked apartment clusters or ‘vertical neighbourhoods’, which integrate courtyards, social spaces
and sky gardens to help instil a sense of community. Narra Residences won the Residential High-rise Architecture Vietnam Award at Asia Pacific Property Awards 2020, and Second Award of Housing Multi-Family at International Residential Architecture Awards 2020. Meanwhile, KL Gateway is a mixeduse development in Kuala Lumpur,
PROJECT SNAPSHOT
CHINA RESOURCES’ MIXC MARKET HALL SHENZHEN, CHINA (UNDER CONSTRUCTION) Sungang MixC Market Hall, a new mixed-use development, is under construction in Shenzhen, China with anticipated completion by 2022. This lifestyle destination will provide an immersive gastronomic experience under one roof. MixC Market Hall will mark an important milestone for the ongoing transformation of Sungang, acting as a catalyst to drive urban regeneration in the area. This new development is to break away from the conventional shopping mall design and instead draw inspiration from a more traditional market square, creating a central meeting place for public enjoyment. The frontage of MixC Market Hall is marked by a stainless steel sculptural canopy which leads to a pedestrianised retail street, creating a new and dynamic boulevard for shoppers and diners to enjoy. The retail street is punctuated with the market hall entrance – the jewel of the landmark. It is animated by three floating box-shaped structures, the design of which is inspired by food truck containers. This will create a unique spatial experience to be discovered and explored, providing a richness of dining and other gastronomic experiences.
Malaysia, consisting of two office towers, five residential towers, a shopping mall and a series of gardens and plazas. The natural gardens derive their inspiration from the forested Malaysian landscape, while the undulating glass building façades emulate water. A landmark design element is a large glass ring that floats above the inner central courtyard, which becomes a lantern illuminated with LED screens and coloured glass panels by night. Other fascinating developments include HK Harbourfront in Hong Kong, and Terminal 4 of Jakarta Airport.
FUTURE DEVELOPMENTS As with many companies, the COVID19 pandemic has impacted many of the markets in which 10 Design is active. One of 10 Design’s key goals in the upcoming months is to explore the ways in which design can be futureproofed to help mitigate such risks. It also intends to expand its reach across Southeast Asia, while seeking out opportunities in the EME regions and Americas. Despite the disruption brought about by coronavirus, the conversation concludes on an optimistic note, with Shapiro expressing his utmost confidence in the practice. “With 10 Design’s strength in design, level of client service and experience with the region, we are very optimistic about our future. While a significant portion of our work over the past decade has been within China, we are looking to expand our reach into the rest of Asia. We are also looking to diversify our expertise into new sectors and markets to expand our capabilities,” the Managing Partner concludes.
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