BIN Dec-Jan 2011 by Jay Banbury

www.binonline.net

Dragon Asian Beers Back Into The Spotlight Tsingtao Embraces New Challenges In The New Year

YEAR IN REVIEW

Growth, Change And Trends To Keep Up With

IT’S ALWAYS HI-TIME FOR CUSTOMER SERVICE

55 Years Of Treating Customers Like Family Is The Secret To Longevity At This Liquor And Wine Shop

RIOJA’S NEW CALLING CARD

Reservas Emerge As Fastest-Growing Wines From Spain’s Most Famous Region

PLUS:

FINEST CALL BIN ON THE TOWN NEW PRODUCTS & PROMOTIONS

I N D U S T R Y N E W S • N E W PRODUCTS & PROMOTIONS • MARKETING INFO • AND MORE

It’s Awards Season –Don’t You Want Your Wine & Spirits to go Home with the Gold?

For 73 years, the Los Angeles International Wine & Spirits Competition has awarded top honors to the finest vintages and distilled beverages from around the world. A win here turns into a win everywhere with these benefits: • Announcement in L.A. Times special section June 17 2012 Competition

Call for Entries Early Deadline:

March 30

• Public tastings/seminars at the Wine & Spirits Marketplace during the L.A. County Fair, which hosts nearly 1.5 million guests annually • Promotion through specialty retailers & restaurants that feature LAIWSC award winners • Access to marketing materials

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CONTENTS

FEATURES 12 Year In Review

Growth, Change And Trends To Keep Up With

18 Dragon Asian Beers Back Into The Spotlight Tsingtao Embraces New Challenges In The New Year

30 It's Always Hi-Time for Customer Service 55 Years Of Treating Customers Like Family Is The Secret To Longevity At This Liquor And Wine Shop

40 Rioja’s New Calling Card Reservas Emerge As Fastest-Growing Wines From Spain’s Most Famous Region

52 Bar Tools The Bartender’s Best Friends Behind The Stick

62 Big Bold & Beautiful Cask-Strength Variations Are Creating New Opportunities To Reward Spirits Lovers

68 How Low Can You Go? Lower-Proof And Lower Calorie Beverages Gain Traction

DEPARTMENTS 2 Letter From The Editor 28 BIN On The Town 26 Finest Call

Letter

BIN MAGAZINE - CHEERS TO YOU! Happy new year to all! I'm glad to be back and I'm ready to tackle 2012. I sincerely hope that this new year is your best ever! BIN proudly presents a special tribute to Hi-Time Wine Cellars, as The Hanson Family prepare to celebrate their 55th year anniversary. HiTime Wine Cellars is located in Costa Mesa, California, and was founded by Fritz Hanson and his brother-in-law Jimm McVay in 1957. Through dedication, commitment, quality products, customer service and a strong family bond, The Hanson Family have established one of the most respected retail accounts in the country. Please join us while we take a trip down memory lane and take a look behind the scenes at Hi-Time Wine Cellars. In an attempt to set the gold standard and move forward in 2012, all Wine, Sprit, & Beer suppliers should consider entering the 2012 Los Angeles International Wine, Spirits, and Beer Competition. For 73 years The Los Angeles International Wine, Spirits, and Beer Competition has been at the forefront of our industry when it comes to product judging and brand ratings, given the fact that in the past several years we've seen an overabundance of companies issuing awards that have little or no merit. The Los Angeles International Competition event is widely considered to be one of the most prestigious in the United States. An esteemed panel of judges uses a blind-tasting method, maintaining the highest standards of integrity and professionalism that has remained intact as a foundation of the competition for seven decades. Within this edition, we proudly present Tsingtao Beer from China as our cover feature. Coming this January 23, 2012, it marks the beginning of The Chinese New Year (The Year Of The Water Dragon), and we couldn't think of a better brand to adorn the front cover. Crown Imports LLC administers the importing functions and day to day operations of Tsingtao Beer, and has done an incredible job with building this brand. Once only thought of as a beer for various Chinese restaurants, Tsingtao Beer has gained acceptance to a wide extent, and has become a favorite among beer consumers.

VOLUME 102, ISSUE NUMBER 59 FOUNDED IN 1934 www.binonline.net Southern California Business, Production and Editorial Office 160 W. Foothill Parkway, Suite 105-95 Corona, CA 92882 951 272-4681 | Fax 951 272-4816 Editor In Chief

Editorial Director

Victoria Vann 951.272.4681 binmagpr@gmail.com

Editor

Francine Cohen 917.607.2404 binmagpr@gmail.com

Food & Beverage Editor

Art Director

Miko Clark 951.272.4681 mikomariaclark@gmail.com Jay Banbury 951-496-4384 jay.banbury@live.com

Marketing Manager

Eva Blake 951.272.4681 binmagads@gmail.com

Contributing Editors

Juan Alverez Kristen Wolfe Bieler Dale DeGroff Jeffery Lindenmuth Ed McCarthy Gregg Glaser Wilfred Wong

Also, don't miss our Year In Review, along with our in-depth feature on The Wines Of Rioja. All of these stories are written for you and in the hope that you gain valuable insight that can assist you in the day to day operations of your business. I hope you enjoy the issue.

Michael Chu 951.272.4681 beverageindustrynews@gmail.com

Advertising

Zachary Austin 951.272.4681 binmagads@gmail.com

Until next month! Northern California Office, Industry Publications Inc. 171 Mayhew Way, Suite 202 Pleasant Hill, CAâ&#x20AC;&#x2C6;94523 925 932-4999 | Fax 925 932-4966 Publisher

Victoria Vann Editors

David L. Page dlpage.bin@gmail.com Camper English binmagpr@gmail.com Nancy Davidson binmagpr@gmail.com

Circulation / Price Editor

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Manfred Schaffler manfred.schaffler@gmail.com

BIN Beverage Industry News USPS 053-880, ISSN 1054-0423. Is published monthly by Industry Publications, Inc., except combined in May/June and November/December. 171 Mayhew Way, Suite 202, Pleasant Hill, CA 94523. Subscriptions are $48 per year (tax included), single copies are $12.00 each. Periodicals postage paid at Pleasant Hill, California, and additional mailing offices. Postmaster send address changes to: BIN Beverage Industry News 171 Mayhew, Suite 202 Pleasant Hill, CA 94523

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c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n f a n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo t . s y r a h . g r e n a c h e . c a b e r n e t s a u v i g n o n . m a l b e c . p i n o t n o i r . c h a r d o n n a y . s a u v i g n o n b l a n c . m o s c a t o . z i n fa n d e l . m e r lo

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AMBERHILL AmberhillBINmagazineFP1-12-2.pdf

1/6/2012

1:02:48 PM

Tasting Corner

Young Sport Blending is the New Game in South Africa BY JIM CLARKE

ith more than 350 years of winemaking under their belts, it’s easy to suppose that South Africans’ predilection for blending had old roots, perhaps stemming to the Huguenots arrival from France in the late 17th century. In fact, Constantia, the South African dessert wine that was the toast of Europe’s aristocracy in the 18th century, was primarily Muscat, and early in the 19th century, blending would have been uncommon simply because over 90% of the vineyards were planted to one variety: Semillon. Today the Rainbow Nation possibly produces more blends at a wider variety of price points than anywhere else in the New World, but it is a matter of innovation than tradition. Emil den Dulk, owner of De Toren in Stellenbosch, says interest in blending only began to appear in South Africa around the time apartheid was ending: “Before that, blends were cheap, with a few flagship wines” serving as the exception to the rule. In 1999 De Toren introduced Fusion V, the country’s first five-variety Bordeaux blend. Today it’s hard to find a producer in Stellenbosch who doesn’t make at least one Bordeaux-style blend. “Bordeaux blends are seen as the presti4 BIN 2012

FOR SOME PRODUCERS, SIDESTEPPING THE VARIETAL ISSUE HAS HELPED THEM CAPITALIZE ON A PROPRIETARY NAME gious blend” says Alex Dale of the Winery of Good Hope. Fidelity to French models, however, is hardly obligatory in the Cape, even to the French. Glenelly, a young estate founded by May de Lencquesaing, the former owner of Chateau Pichon-Lalande in Bordeaux, planted Shiraz right from the start; it is typically the leading variety in their Grand Vin alongside Cabernet Sauvignon and Merlot. Nor is Bordeaux the only model, especially outside Stellenbosch. “Ten years ago there were no Rhône blends in this country,” says Anthony de Jager, winemaker at Fairview in Paarl. The winery’s punning Goats Do Roam brand (inaugural vintage 1998) introduced many wine drinkers to South Africa’s potential with the style. Today Rhônestyle blends are common in Paarl and warmer, more inland regions like Swartland, fueled by the re-discovery of old vine plantings there.

Playing Off Variety Given the Mediterranean climate, it’s no surprise that growers have planted varieties associated with other parts of France and even Italy. Fairview’s “The Goatfather” is predominantly Sangiovese and Barbera, with a smaller contribution from Cabernet Sauvignon. Other blends go further afield; Waterford’s “The Jem,” is an unorthodox mix of about 65% Bordeaux varieties with the rest “Mediterranean” grapes. Similarly, Bouchard-Finlayson’s “Hannibal” aspires to follow the Carthaginian leader’s route, picking up Sangiovese, Pinot Noir, Nebbiolo, Mourvedre, Barbera, and Shiraz on the way. Blending has also given the Cape’s winemakers a means to tame and make the most of the country’s “indigenous” variety, Pinotage. Many producers find it difficult and inconsistent as a varietal wine, but it seems to play well with oth

Letter The South African Cape’s diverse soils, elevations and terrains foster a wide variety of grapes, in turn encouraging blends.

ers. Warwick’s Three Cape Ladies, for example, blends Cabernet Sauvignon, Pinotage and Syrah. (According to South African wine regulations, 85% is the threshold at which a wine can be named after its primary variety.) If there can be said to be a white “Cape Blend,” it probably includes Chenin Blanc, the country’s most planted grape, as a base; supplemented most typically by white Rhone varieties, these full-bodied but still fresh whites are rising stars, led again by producers the Swartland region. Boekenhoutskloof’s Wolftrap White is a blend of Viognier, Chenin Blanc and Grenache Blanc, with the proportions varying each vintage. Black Rock White melds Chenin Blanc, Viognier, Chardonnay and Clairette Blanc. In both cases the Chenin provides acidity and structure, while the other varieties bring palate weight, aroma and complexity.

Antidote to Variety Why do South Africa’s winemakers saddle themselves with the extra challenge of selling blends? In many cases it’s an acknowledgement of what the land is giving them. Variety is the rule, as the different sorts of blends suggests. In the Helderberg, one of Stellenbosch’s wards (i.e. the smallest unit in South Africa’s Wine of origin system), the ground is a patchwork of decomposed granite, coffee stone, and other soils. The mountainous terrain means sun exposure and wind can also change dramatically within a small area. So winemakers grow a wide range of grape varieties, and are forced to either market a broad selection of varietal wines, or blend them into something unified. Kevin Arnold, winemaker at Waterford, says the diverse conditions are reflected in the natural vegetation; the Cape Floral Kingdom, essentially contiguous with the winegrowing areas, is 6 BIN 2012

SOUTH AFRICAN WINE REGIONS the smallest botanical area in the world geographically, but the most diverse in terms of species. Nonetheless, blends aren’t just a concession to a local conditions. “It’s always been my belief that blended reds have been have been South Africa’s strength,” says Arnold. Nicolas Bureau, export director at Glenelly, says, “We feel that a good blend is more than the sum of its parts; the challenge is educating the public.” Arco Laarman, winemaker at Glen Carlou, says including the percentages of each variety on the label, as they do for their Grand Classique, another Bordeaux blend, is a great help in reaching

wine drinkers. Nonetheless, for some producers, sidestepping the varietal issue has helped them capitalize on a proprietary name. Fairview’s Goat series is one example at a lower price point, but their pricier Spice Route winery’s Malabar or Chakalaka have strong followings as well. Similarly, Boekenhoutskloof may be a tongue-twisting hindrance for that winery’s varietal wines, but their proprietary blends The Wolftrap and The Chocolate Block are well known and popular. And once a wine drinker has been turned on to a proprietary name and blend, he’s not going to find it anywhere else. n

SOUTH AFRICAN BLENDS

IT’S NOT HOW MANY TIMES YOU DISTILL IT, IT’S WHAT YOU DISTILL.

GOLD 170 ADS_Text_Caps.indd 1

Most vodkas are made from inexpensive cereal grains, wheat or rye. Water is added, then it is distilled and filtered, over and over until it has no smell or taste at all. We use Swedish vigin potatoes to make Karlsson’s Gold. Nothing else. And when we use such a flavorful ingredient, it would make no sense to filter away the taste. So we don’t.

REDISCOVER VODKA. THIS TIME WITH TASTE. KARLSSONSVODKA.COM

2012-01-13 14.35

Product Profile Twisted Shotz Tops Seven Million in Sales in Less Than a Year Highly Successful Brand Adds Two New Exciting Flavors to Its Portfolio served in a collectable, two-sided, twisted shot glass with liquor on one side and mix on the other. The current flavors include: · Sex on the Beach: Banana and Pear Liqueur & Cream Liqueur · Rattlesnake: Mexican Tequila & Lime Liqueur · Porn Star: Blue Curacao & Raspberry Schnapps · Strawberry Sundae: Strawberry Liqueur & Vanilla Cream Liqueur · Buttery Nipple: Butterscotch Liqueur & Vanilla Cream Liqueur

ndependent Distillers, the world’s fourth largest ready-to-drink (RTD) producer, announced it has just surpassed the seven million mark in sales for its Twisted Shotz brand in less than a year. The company also announced it has added two new flavors to the current lineup. Twisted Shotz are bartender-quality mixed drinks made with real spirits, rather than malt as found in most other popular RTDs. They are-

The two new items just being launched nationally are: Whipped Orange: Whipped Cream Vodka & Orange Cream Liqueur Miami Vice: Strawberry Daiquiri & Pina Colada According to Peter Heyworth, Vice President of Marketing for Independent Distillers USA, “We have been amazed at the success of the Twisted Shotz line. It has done extremely well in every market where it has been introduced. The new drinks are recreations of two of the most popular mixed drinks currently sweeping the country. As with the rest of the Twisted

Shotz flavors, both are delicious.” Twisted Shotz are perfect for bridal showers, bachelor parties, barbeques, tailgate parties, picnics and just about any other casual get-together. They are also popular in bars, restaurants and hotels for their convenience and affordability. About Independent Distillers The Independent Distillers Group (IDG) is headquartered just outside of Melbourne, Australia. Originally founded in 1987 in Auckland, New Zealand, the company today successfully manufactures and distributes alcoholic beverages to domestic and export markets worldwide. IDG has been at the forefront of innovation and development of RTDs in both New Zealand and Australia and owns some of the largest brands in the Asian RTD market. The company’s core brands include Vodka Cruiser, Woodstock Bourbon and KGB ICE. Independent Distillers also owns a number of beer, wine and spirits brands that it produces and markets around the world.

Natural Italian Essence with Orange Appeal™ Gran Gala, ©2011 Stock Spirits Group U.S.A., Inc. Imported by Sazerac Company, Inc., New Orleans, LA. Sole Agents in U.S.A. 40% Alc/Vol. Phone 866-729-3722 or email info@grangala.com

Gran Gala is still the same 94-rated triple orange liqueur, now restyled with an upscale package. Made with hand-picked Tarocca, Bionda and Rossa oranges from Sicily, and infused with barrel aged VSOP Brandy, it makes superior margaritas and inspired signature cocktails. See for yourself why Gran Gala is the growth leader in orange liqueurs.

www.grangala.com

8 BIN 2012

Please drink responsibly

Distributed By Southern Wine & Spirits

Pictured: Al Falchi, Father John and Jack Brennan of Southern Wine & Spirits

A Great Foundation! San Francisco's venerable "The Waterfront Restaurant" hosted the 33rd annual Holiday and Silent auction to benefit the St. Anthony Foundation in San Francisco. For the past 60 years St. Anthony's has provided shelter, housing, food, clothing, medical and rehab services for over 9,000 homeless and disadvantaged people yearly. Many thanks go out to Al Falchi, owner, Waterfront restaurant and Richard Canty of Southern Wine & Spirits for his contribution and support!

MacMobile Services SERVING ALL OF CALIFORNIA SINCE 1993

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The Party Pack includes 3-each of our 5 best selling Twisted Shotz ﬂavors, packaged in a bright, impossible-to-ignore package! The Twisted Shotz Party Pack is the perfect way to get the party started. Easy to serve bartender-quality at a fraction of the cost of separate bottles and expensive mixers.

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It’s also the perfect vehicle to drive incremental sales, impulse purchases and great proﬁt margins!

Celebrate the art of whisky at the 13th Annual Whiskies of the World® Expo

& Artisanal Spirits Fest, San Francisco

Come and join us on the spectacular San Francisco Belle for the 13th Annual Whiskies of the World® Expo & Artisanal Spirits Fest. Every year the event attracts over 1400 people including local Bay media and many world-renowned whisky distillers to celebrate the art of whisky. With hundreds of whiskies and artisanal spirits to savour, fascinating masterclasses and live music, you’ll be sure to have an enjoyable evening overlooking the San Francisco Bay. Whiskies of the World® Expo includes:

Event details

• Hundreds of whiskies to sample - Scotch, bourbons, American craft & artisanal spirits

Date:

Saturday March 31, 2012

Time:

6.00pm – 9.00pm

• Full dinner buffet • Whisky masterclasses • Whisky mixology • Whisky pairings

VIP hour: 5.00pm

Address: San Francisco Belle, Hornblower Yacht, (remains docked) Pier 3, Hornblower Landing, San Francisco, CA 94111. Tel:

(408) 225-0446

• Cigars on the top deck

Tickets must be purchased in advance.

• Live music

Attendees must be over 21.

Brought to you by the

To book and for more information visit whiskiesoftheworld.com

WoW2012-FP-Ad-Resize.indd 1

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2012

The Year Ahead Growth, Change & Trends to Keep Up With BY DAVID LINCOLN ROSS

onsider the following: Small-batch distillers are sprouting up like mushrooms after a rain from the Hudson Valley to the Rocky Mountains and beyond. According the research firm Gomberg, Frederikson, American consumers downed more than 4 billion bottles of wine—that’s right, BILLION—in the last 365 days, solidifying our country’s leadership position as the world’s single largest wine market. Meanwhile, dozens of craft brewers across the country posted 30% growth rates in 2011, with this frothy horde of upstarts denting the sales of iconic brands (and prompting several big brewers to add small labels to their portfolios). And where else but in America in 2012 can a consumer download a free smartphone app right there in the wine aisle of a local supermarket, find out what might go best with a downloadable wild salmon recipe, and then with a few more strokes create a virtual coupon for a featured wine and cash it in at 12 BIN 2012

the check-out lane? The 124-store Raley’s group in California and Nevada has made that possible, partnering with hellovino. com. Last, but not least, in markets coast-to-coast, suppliers, distributors and licensees of all stripes are amping up their multi-cultural marketing and sales efforts to tap Hispanic, Asian and other fast-growing demographic groups.

Notwithstanding these good tidings for certain wines, spirits and beers, in fact the year 2011 was extremely challenging for many retailers and restaurateurs as well as for wholesalers and suppliers. They all depend on a vibrant economy to maintain healthy profitability, and for many players, margins were tightly squeezed as each tier and each player vied for sales and market share and, in some cases, their very survival. Meanwhile, political, legal and marketplace developments nationally and locally continue to raise concerns. Apparently Congress had bigger issues to tackle than interstate wine shipping; HR1161, also known as “The CARE Act,” was essentially pushed aside by the House of Representatives. However, the debates over direct shipping continue, at both the state and federal level. The passage of a sweeping privatization ballot initiative in Washington certainly means massive changes are in store, pun intended, at

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WINE & SPIRITS Los Angeles, CA 323.255.2525 www.prowoodusa.com

2012

YEAR AHEAD

WINE:

WHAT’S HOT?

the retail tier in that state. Other similar privatization measures might emerge in 2012; Pennsylvania and Oregon could be next. Faced then with a lackluster economy, stubbornly high unemployment levels and a mortgage crisis that is dragging down large swaths of the U.S. economy, 2011 will certainly not be remembered as a banner year. Nevertheless, beginning in spring, on-premise operators began to see consumers returning to bars and restaurants. Martin Crane, senior VP of sales at Pernod Ricard USA, notes: “The on-premise suffered more of a decline than the off-premise during the peak of the recession, but the on-premise definitely has rebounded over the past year. Unlike some of our competitors, Pernod Ricard USA continued its strong, targeted investment in the onpremise throughout the recession. Those ongoing investments have enabled our premium portfolio to benefit from the on-premise recovery.” Commenting on 2011 trends, Hermen Key, VP of operations of Texas-based Spec’s Wines, Spirits and Finer Foods, says, “The market is still soft, people are hunkering down.” However, for special occasions, Key adds, “Last spring, we saw our customers starting to want to enjoy themselves compared to 2010; now, they’ll splurge on premium and luxury wine, spirits and beer brands or order a name brand when they are out at a bar celebrating.” With Spec’s about to sign a lease for its 100th location in the Lone Star state, Key is optimistic about 2012 and achieving growth, especially as the company continues its recent expansion in North Texas and the Dallas / Ft. Worth market. For Bethany Frick—senior VP and general merchandising manager for Total Beverages, with $1 billion in expected 2011 sales and a presence in 11 states and plans to enter Texas and New Mexico in 2012—the premiumization 14 BIN 2012

ES/ GRAP S TYPE

Malbec – Its rise is reminiscent of Aussie Shiraz in the 1990s, but with a solid, less-trendyfeel;peoplelikethe taste and the price.

Moscato – A new generation’s sweet quaff, appealing to urban markets and younger drinkers in particular; low alcohol is a bonus. Prosecco – With big producers like Santa Margherita,RuffinoandCupcakenowinthe market,Proseccoisapproachinghousehold name status. Red Blends – Marked by creativity both in and on the bottle, kitchen-sink blends like Ménage à Trois are eminently drinkable and affordable. Organic/Natural – “Green” is here to stay; whileorganicmaynotbeataste-ablefactor, it remains a feel-good point of distinction. Pinot Grigio – Comfort wine to some, common denominator to others, PG from Italy and beyond has been widely embraced as a white people ask for by name, if not brand. Alternative-package wines – Screwtops are mainstream now, setting the stage for bag-in-box, pouches, kegs and Tetra-Paks to be cute, not scary.

REGI

ONS

Paso Robles is becoming recognized for big reds and high quality-price ratio.

Washington has proven its mettle for Merlot, Riesling and beyond. Spain, even as more modern wines take off, traditional regions like Rioja remain strong. Austria’s Gruner Veltliner is a sommelier darling, and catching on between the coasts, too. New Zealand is dialing back aggressive Sauvignon Blancs while making more fruity, smooth Pinot Noirs.

trends are particularly noteworthy. “Our 2011 comparable store growth results are improved over 2010,” she says. “We see growth in handcrafted whiskies, across all upper-end spirits, and we are tracking above the national average for craft beers, and Moscato and chocolate-flavored wines are off the charts.”

“Era of Experimentation” Both Frick of Total and Michael Yurch, president of New York City’s SherryLehmann Wines & Spirits Merchant, have also seen a revival of consumer interest in French wines, especially Champagnes. Says Yurch: “We’ve seen our customers return to Champagne in 2011 compared to 2010. At the same time, the consumer has so many wine choices these days, it’s an era of experimentation for wines from all over the world as well as for artisanal bourbon and rye whiskies from local distillers here in New York. Yet, at the same time, traditional French wine categories remain very strong for us, especially Bordeaux.” Summing up the long history of industry periods of decline and growth, Crane of Pernod Ricard USA, says, “History shows that premiumization always comes back strongly after economic downturns, and this was proven true again in 2011. Premiumization is not a phenomenon; rather, it’s an ongoing trend driven by the basic fact that consumers love quality, aspirational brands, and are willing to pay more for them.” From small to medium to industry giants, the beverage alcohol business promises to be most challenging and exciting in 2012, a year in which players in each tier aim to achieve improved business volume and bigger profits. n David Lincoln Ross, a Beverage Media contributing editor, did his part in the 4 billion total of wine bottles consumed last year.

Southern Wine & Spirits, Pacific Wine & Spirits & American Wine & Spirits

HOURS: MON-FRI, 9 AM - 4:30 PM SATURDAY, 9 AM - 4 PM SUNDAYS CLOSED

HOURS: MON-FRI, 9 AM - 5 PM SATURDAY, 9 AM - 3 PM

(Los Angeles DWS Closed on Mondays) (Oxnard Closed Saturdays and Sundays)

Union City D.W.S.

Los Angeles

1553 Atlantic Street Telephone: (510) 477-5760 Fax: (510) 441-7189

2501 South Hoover Street, Los Angeles (866) 539-0772 (213) 477-1230 Fax (213) 743-9148

Sacramento D.W.S.

North Hollywood

4119 So. Market Street Sacramento, CA 95834 Telephone: (916) 565-8353 Fax: (916) 565-8352

11428 Sherman Way, North Hollywood (800)399-5490/Fax(818)503-1416

Cerritos

14144 Park Place, Cerritos (800)833-7257/(562)926-1427 Fax(562)404-1676

San Francisco D.W.S. 2211 Palou Avenue San Francisco, CA 94124 Telephone: (415) 695-3150 Fax: (415) 695-3152

Oxnard

1800 Eastman,Oxnard (800)249-8507/(805)485-7847 Fax(805)485-0593

San Jose D.W.S.

Riverside

2320 Kruse Drive San Jose, CA 95131-1231 Telephone: (408) 750-3550 Fax: (408) 943-0211

723 Palmyrita Avenue, Riverside (800)717-6501/(951)274-2430 Fax(909)274-0164

San Diego

Rohnert Park D.W.S.

10730 Scripps Ranch Blvd., San Diego (800)528-9012/(858)537-3912 Fax(858)537-3939

555 Rohnert Park Expressway, Suite B Rohnert Park, CA 94928 Telephone: (707) 585-5937 Fax: (707) 585-5940

Fresno D.W.S.

2775 South Angus Ave. Fresno, CA 93706 Telephone: (559) 493-3430 Fax: (559) 459-0157

Stockton D.W.S.

1918 Industrial Drive. Stockton, CA 95206 Telephone: (209) 983-0155 Fax: (209) 983-0211

All Sales must be accompanied by ABC License 16 BIN 2012

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& WINE & SPIRITS NORMAL DISCOUNTS

DISCOUNTS FROM CASE ONE ON SPIRITS SOUTHERN WINE ALSO APPLY

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& WINE

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Now that we’ve gone public with our company, we’d like to go public with our thanks. Beam Inc. is going public. And we couldn’t have done it without you. So as we begin our next 216 years of growth, our thanks to you, our business colleagues and friends in the spirits industry, for your support and partnership over the years. On behalf of our entire Beam family worldwide, we celebrate our historic milestone with you.

he New Year brings reflections of the year past and anticipation of the year to come. Though craft beers may have been all the rage for the past few years, it’s evident there’s something new on the horizon. In 2012 (the year of the dragon according to the Chinese calendar) we expect to see some fire being breathed into the Asian beer category, led by 18 BIN 2012

brands like Tsingtao. Steve Nichols, Brand Manager for Tsingtao, and Jim Sabia, Chief Marketing Officer of Tsingtao’s U.S. partner company Crown Imports, reflect on the rise of import beers. Sabia and Nichols are working hard to make sure the spotlight shifts and Tsingtao’s extensive on and offpremise efforts in the coming months

will establish a year-round appreciation of Asian brews, specifically Tsingtao, into beer drinkers’ continuously evolving taste. “Consumers are becoming more adventurous and exploratory with their beer drinking. When they have an opportunity to try something unfamiliar, craft or import, their curiosity benefits the Asian segment,” says Sabia.

Tsingtao Bottling Line

As the brand moves forward with a newly inspired marketing approach for on and off-premise that includes eyecatching customer and staff educations tools, Tsingtao asks - Why should beer drinkers relegate themselves to drinking Tsingtao solely during the Chinese New Year and when they are dining at Asian restaurants? Getting Asian and non-Asian drinkers to consider reaching for these brews the same way they seek out other import brands throughout the year should, with some education and additional exposure, be an easy sell. Why? Because there’s already a lot of familiarity and a high comfort level with the Western European lager style that Tsingtao offers. “Popular labels like Beck’s, Heineken or Stella Artois all have that lighter, crisper, European lager taste to them,” explains Nichols. “Tsingtao fits right in because it actually has a taste profile that’s very similar to those brands.” The history behind Tsingtao beer began in 1903, when the Tsingtao Brewery was founded in Qingdao, China by German and British merchants under the name Nordic Brewery Co., Ltd. – Tsingtao Branch. During that time, only German soldiers could drink the beers the factory produced. Tsingtao Lager’s crisp, slightly malty flavor and nutty, sweet taste is a result of German beer brewing expertise. After a mere three years in the brewing business, in 1906 the Brewery was awarded the Gold Medal at the Munich International Expo. In 1910, the Japanese occupied Qingdao at the beginning of the

Tsingtao Quality Control

Patrons toast Tsingtao Lager at Ben Pao Chinese restaurant in Chicago

World War I. They purchased Nordic Brewery Co., Ltd. for 500,000 silver dollars and changed the name to the “Dai Nippon Brewery Co., Ltd. Qingdao Brewery.” Beer produced at the Dai Nippon Brewery was distributed all over the country under the trademarks “Tsingtao,” “Assai” and “Kirin.” In 1945, after the Chinese won the war against Japan, nationalist forces, namely the Kuomintang, took control of the brewery and renamed it the “Tsingtao Brewery” using “Tsingtao” as the brand name, and the name has remained the same ever since. As the number one imported Chinese beer in the United States, Tsingtao is easily recognized as a leader in the Asian beer market. But, they’d like to be a bigger player in both the Asian category and the overall imported beer segment and in both these realms, realize more yearlong permeation. It seems 2012 is the year that effort really kicks off. “We chose to take what is locally the most familiar Chinese/Asian holiday, a historically slow period for the beer industry, and build a program during that timeframe. We’ve done a really good job of creating that presence and awareness at retail over the last 15-20+ years. But there’s room for improvement and we’re focused on maintaining a presence and share of mind even outside that comfort zone,” says Nichols. Obtaining a new market share is a challenge for any brand but Tsingtao understands what lies ahead of them and embraces what they’ve already accomplished. Tsingtao Beer Tower

“We look at the Tsingtao brand and have to be realistic about opportunities from a competitive standpoint,” says Sabia. “There are a couple other brands that are hot but we’re gaining momentum for 2012. We’ve set our sights to become the primary choice within the Asian segment and help boost the Asian beer category as a whole.” “We want to drive additional occasion use,” adds Nichols. “More than half of our volume stems from the onpremise segment, which is unusual because the formula is usually 20% of sales from on-premise and 80% from off-premise retail. To capitalize on that activity, we’re looking for those

2012 BIN 19

Chinese Zodiac - Dragon Personality Occupying the 5th position in the Chinese Zodiac, the Dragon is the mightiest of the signs. Dragons symbolize such character traits as dominance and ambition. Dragons prefer to live by their own rules and if left on their own, are usually successful. They’re driven, unafraid of challenges, and willing to take risks. They’re passionate in all they do and they do things in grand fashion. Unfortunately, this passion and enthusiasm can leave Dragons feeling exhausted and interestingly, unfulfilled. While Dragons frequently help others, rarely will they ask for help. Others are attracted to Dragons, especially their colorful personalities, but deep down, Dragons prefer to be alone. Perhaps that is because they’re most successful when working alone. Their preference to be alone can come across as arrogance or conceitedness, but these qualities aren’t applicable. Dragons have tempers that can flare fast! Health Considering their hard-working nature, Dragons are healthy overall. They do get stressed and suffer from periodic tension/ headaches, likely because they take so many risks. Dragons could benefit from incorporating mild activity into their lives. Yoga or walking would be good as these activities can work both their minds and their bodies. Career Dragons prefer leading to being led. Jobs that allow them to express their creativity are good choices. Some good careers include: inventor, manager, computer analyst, lawyer, engineer, architect, broker, and sales person. Relationships Dragons will give into love, but won’t give up their independence. Because they have quick, sometimes vengeful tempers, their partners need to be tough-skinned. Dragons enjoy others who are intriguing, and when they find the right partners, they’ll usually commit to that person for life. 20 BIN 2012

customers to consider purchasing Tsingtao at least one more time per year, outside of their traditional Asian restaurant and holiday purchases.” With resurgence of the Asian beer segment and being the top seller from the largest country in Asia, Tsingtao is poised to experience some natural growth. However, Sabia and Nichols’ team hope to compound that growth by emphasizing off-premise efforts and launching a new campaign created by their new ad agency, Goodby Silverstein. “Compared to many of the European imports, Tsingtao holds up extraordinarily well,” says Nichols. “Additional programming will build consumer awareness and over the next few years, the consumer’s growing desire for the product will ultimately benefit our retailers, too.” The opportunity seems to be greatest in Tsingtao’s three biggest markets, New York, San Francisco and Los Angeles. Those three markets combined, account for about a quarter of the brand’s volume. “But there’s still a lot of opportunity there,” Nichols claims. “We’re going to focus on these markets given their large Asian American population but we know we’re not going to grow by only focusing on that demographic.” One of the main goals for Tsingtao is to increase the brand’s awareness as a whole which, according to research from Nichols’ team, is currently “very low.” The brand plans to increase consumer awareness through a multitude of formats including sampling at accounts. In addition to tastings, Tsingtao is looking to include more tangible, leave-behind support into their retailers’ stores. Elements like a variety of

2012 “Year of the Dragon” point-ofsale items including two-sided display screens (in English and Chinese), display toppers, lantern danglers, base wrap, pennant strings, display cards and wall calendars are aimed to generate consumer excitement at retail. That presence will be felt strongly in stores like El Monte Superstore, El Monte, Calif. which, according to store manager James Lam, already sells 15-20 cases per day without any special promotions. “One of our main goals is to boost sales in larger off-premise accounts even after the Chinese New Year selling period in January and February by bringing value to our retailers and their customers. The fall harvest festival is a great chance for us to accomplish that,” says Nichols. “While initially it may not generate as much awareness with consumers, it serves as a unique selling period. This will provide retailers with an opportunity to explore partnering with new products to help improve sales surrounding a less competitive holiday.” Ringing up more Tsingtao sales at cash registers in on-premise accounts is also a focus. Like their off-premise counterparts, restaurants and bars can decorate their establishments with twosided display screens (in English and Chinese), lantern danglers, pennants, coasters and wall calendars. Waitstaff educational materials will also be available. This kind of in-depth effort ensures success beyond the Chinese New Year. Nichols also references the brand’s relationship with P.F. Chang’s, a restaurant that conducts business with the Tsingtao year round, as a source of support. Mary Melton, Beverage Director for P.F. Chang's talks about Tsingtao:

Time Out NY magazine party launch for Tsingtao Pure Draft

Jeffery Wang - Owner Wang's Place, Monrovia CA

“For our first promotion to celebrate Chinese New Year and the Year of the Dragon, it seemed natural to work with our long time partner Crown Imports. We have been selling their Tsingtao Lager in all of our locations since the beginning of P.F. Chang's in 1993. We created our ‘Dragon Punch’ which is a cocktail with Tsingtao Lager as the base. It's a delicious punch that is both sweet and fiery and truly the perfect way to ‘toast’ to the Year of the Dragon!” Non-chain restaurants that sell an abundance of Tsingtao, like Echo in Palm Beach, Florida will also appreciate the additional marketing efforts. Echo’s head bartender, Charles Steadman notes that he makes room for Tsingtao at his bar to complement the Asian fare on the menu. “Personally, I think it’s (Tsingtao) an easy sell for the typical beer drinker who is looking for something different,” says Steadman. “Even for customers with a conservative taste, its light crispness makes it a very drinkable choice.” Another top account is Wang’s Place in Monrovia, California, where owner Jeffrey Wang and his staff have been serving locals their fresh and delicate Mandarin cuisine and selling quite a bit of Tsingtao over the last 28 years. Wang’s is gearing up for the Chinese New Year and expects to sell a lot of the beverages that accompany the holiday, like Tsingtao. “Although there are numerous beer brands available from China, Tsingtao is a customer favorite because of its overall quality and great flavor 22 BIN 2012

that complements our food. We are honored to offer the brand to our customers and look forward to celebrating the Year of the Dragon with Tsingtao.”

Crown Imports, Tsingtao’s exclusive U.S. importer, applauds efforts like those undertaken at Wang’s Place and numerous other accounts to move product. Crown Imports is also pleased with the efforts Tsingtao’s Chinese management team has put forth over the years. “In order for a brand to be success-

Crown Imports employees in Chinatown Chicago for Chinese New Year (2010)

Xochitl Mora - Bartender P.F. Chang's, Riverside CA

ful, you need a strong team of leaders that are willing to explore new opportunities while continuing to strengthen its existing efforts,” says Sabia “It’s a pleasure to work with our Chinese counterparts in helping this brand flourish here in the U.S. Tsingtao has a bright future.” The brewery proved its dedication by recently re-signing a multi-year distribution agreement with Crown Imports’ subsidiary, Monarch Import Company, to retain the title of the exclusive importer of Tsingtao Lager and Tsingtao Pure Draft in the United States, Bermuda and the U.S. Virgin Islands. Monarch Import Company has imported Tsingtao since 1978 and helped enhance the brand’s position as the best-selling imported beer from China and one of the leading imported beers in the U.S. market. “The signing of this agreement is a commitment on behalf of Crown Imports to continue our efforts in helping Tsingtao continue to grow here in the U.S. and recognize the extensive opportunity for the brand,” says Bill Hackett, President, Crown Imports. “We’re extremely proud of our longstanding relationship with the brewery and thank our wholesalers, retailers and consumers for the efforts to make Tsingtao the number-one imported Chinese beer in the U.S.” This support from partners stretching from wholesalers, retailers and consumers allows for Tsingtao to reach its goal of helping to drive growth in the import category in 2012―the Year of the Dragon. ■

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Anejo 94 pts

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Aged over 2 months, in the new and unique barrica teqilaera. Tequila Semental Reposado shows a body and consistency that, upon collins, highlights its unique and superb flavor. It is the best option for sharing on special occasions, enjoying it cold.

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The purity and quality of the Ultra Premium Tequila Semental Silver makes it perfect to drink chilled or mixed with Ultra Premium Cocktails. Most Mixologists prefer them over other distilled products, since its agave flavor, superb by nature, grants each drink its magic touch, which blends perfectly to create an exciting and unique experience.

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Pour of the Month | Finest Call Mixers Hooters of Downtown Los Angeles| Southern California

here In the heart of downtown Los Angeles can you go for the most killer chicken wings and drinks? Where else, but Hooters?

From the minute you walk in, you can’t help but feel relaxed in this casual environment as you are greeted with a big smile and a warm hello from the famous Hooters girls. The menu has an assortment of items ranging from sandwiches, salads, and of course, their chicken wings, which are always spiced to your liking. While dining, don’t worry about missing a game, since they have huge TVs set up throughout the restaurant airing various sporting events. They also offer two spectacular happy hours. One from 3:00 to 6:00 on Monday through Fridays, and another from 10:00 to close every day. Additionally, depending on the night, you can also play Trivia and Wingo,

26 BIN 2012

which is a blast! Two of their standout drinks are the Hula Hoop Pina Colada and the Hooters Bloody Mary. The Hula Hoop Pina Colada is a tropical treat of Malibu Rum and Finest Call Pina Colada mix. With an orange and cherry garnish, this refreshing concoction is the perfect accompaniment to the Hooter’s world famous chicken wings. The Hooters Bloody Mary at Hooters is a delightful blend of an assortment of seasonings and flavorings, coupled with the Finest Call Bloody Mary Mix. You can never stop with just one. At the bar the mixes of choice are Finest Call which features a complete line of exemplary products including specialty syrups, Sweet & Sour, Margarita, Bloody Mary, Sangria, Specialty cocktails and various fruit puree mixes.

Hooters Girl Claudia Gestro Pictured.

Hooters of Downtown Los Angeles 1248 S. Figueroa Street Los Angeles, CA 90015 (213)222-9464

Our Family of Wines

Just for You

Congratulations Hi-Time Cellars on your 55th Anniversary! Don & Rhonda Carano

Ferrari-Carano Vineyards & Winery

8761 Dry Creek Road | Healdsburg, CA 95448 707.433.6700 | 800.831.0381 | ferrari-carano.com

Food

BIN ON THE TOWN POP CHAMPAGNE & DESSERT BAR

he first time I looked through the soaring windows into the warm and inviting interior of Pop Champagne & Dessert Bar, I knew that this was a special place. Bathed in the soft light emanating from the chandeliers, I remember seeing people talking, laughing and sharing special moments over a glass of Champagne. This was definitely a place that I had to check out.

Tuna Tartare

Lemon Tart w Basil Ice Cream and Raspberry Coulis

Decadence, which is chocolate cake topped with chocolate mousse, covered with a chocolate dome, topped with chocolate pearls, and served with a chocolate sorbet. I loved the different flavors and textures of the chocolate, which made this luxurious dessert my favorite. Once again, Rafael chose the most perfect complement to this dessert which was the Terredavino Brachetto D’Acqui. Pop Champagne is an enchanting place with friendly people, exceptional food, a great vibe, and an unrivaled selection of Champagne, sparkling wine, dessert wine, beers, and specialty drinks. They have a killer happy hour, live music on select nights, and can host special events. This is a truly a place where memories are made. Pop Champagne & Dessert Bar 33 East Union Street Pasadena, CA 91103 (626) 795-1295 www.popchampagnebar.com

Deviled Eggs

Rafael Sanchez

With high expectations I visited Pop Champagne, and let me tell you, my experience far surpassed my expectations. From the amazing food, charming ambience, first-rate staff, and of course, the spectacular Champagne, Pop Champagne is a class act on every level. I started with the Deviled Eggs. Each one was so lusciously distinct that there was no way that I could choose a favorite between the Truffle Chive, Bleu Cheese, Black Forest Ham and Cheddar, and Bacon Deviled Egg. These little gems were absolutely addictive, especially when paired with the Charles Heidsick Brut. 28 BIN 2012

The Deviled Eggs would be a hard act to follow, but the Jalapeno Tuna Tartare with avocado puree, yuzu oil, sesame seeds, served with crisp homemade wonton chips was also just as memorable. Sommelier, Rafael Sanchez was spot on when he recommended the J. Lasalle Brut to complement this dish. Having quite a sweet tooth, I was very much looking forward to trying some desserts. My first dessert was the Lemon Tart with Basil Ice Cream and Raspberry Coulis, I loved how the subtle and refreshing flavors of the Basil Ice Cream balanced the sweet Lemon Tart. This dessert was paired with the Cascina Fonda Vendemmia Tardiva, a late harvest Moscato d’Asti, which was phenomenal. For the ultimate dessert experience, you absolutely have to try the heavenly Chocolate POP Champagne & Dessert Bar

It's Always Hi-Time for Customer Service 55 years of treating customers like family is the secret to longevity at this liquor and wine shop By Francine Cohen

ake a vacation almost anywhere in the United States and you'll certainly be able to get your Starbucks fix, pick up forgotten toiletries at Target, fill an emergency prescription at Walgreens and swing through Banana Republic, Old Navy, or Gap to replace those clothes the airline lost. The unfettered access to this sort of mass commercialism sure makes things easy and familiar in an unfamiliar town, but it doesn’t make for a memorable and informative shopping experience like patronizing a family owned store can. While there’s a time and a place for stores like the ones mentioned above; and those corporately managed operations will continue to thrive and pop up anew in neighboring towns, single family owned and operated stores like Hi-Time Wine Cellars, which has been in the Hanson family for 30 BIN 2012

55 years, still have plenty of room to shine. And shine they do, if Hi-Time’s recent renovation that encompasses 24,000 sq. ft of retail space, a 3,000 sq. ft. underground wine cellar, humidor and a walk-in beer cooler with 1,000 beers from 25 countries is any indication. Overseeing all that space is Diana Hirst who co-owns the store along with brothers Don and Keith and her sister Linda. Hirst and her siblings are the second generation of the family to run Hi- (though sister Linda spends most of her time as a winemaker in Sonoma). The store is in its second location since opening in 1957; in 1984 it was moved from the original spot at 17th and Irvine in Costa Mesa, California to where it stands now. Hirst shares the store’s history, “My dad is Fritz, and he is one of the founders. There are four of us kids and we

are buying the business from my mom and dad. I think when they originally started it was almost like the 7 Elevens were back then – a little freezer section and milk, and a little bit of things like that. Plus the wine. But the wine wasn’t a big deal back then when they started; it didn’t get big until the 1960s when people started getting interested in wine.” Though Fritz and his brother-in-law Jim McVay, who co-founded the store with Hanson, were visionary enough to see the future of wine and include it in the store’s inventory the truth is that they didn’t start out to create a wine business. It just sort of evolved from an opportunity and some land. Hirst explains, “My grandfather was a fisherman, born in Alaska, who had his own boat and did salmon and halibut fishing up there before he moved to California for the warm weather. My father and his brothers

Vintage Hi-Time Wine Cellars Photos, Dedication, commitment, quality products, customer service and a strong family bond have all contributed to the many successes of Hi-Time Wine Cellars throughout the years. The excellence of their success has spanned 55 years and has established them as one of the most respected, independently family owned and operated retail accounts in the country.

did construction. My grandfather owned a really nice corner they wanted to put a business on. They wanted to start a business and

Hanson Family Breaking Ground

thought it [groceries] was a good business to go into and that it might go well on that corner. They had no retail experience.” The lack of retail experience didn’t stop Hanson and McVay from successfully running a grocery and learning all they could about wines more sophisticated than the jug wines they were currently selling. A big part of this push to expand their wine offerings came from Hanson’s younger brother Chuck coming aboard and turning his passion for wine into a position as the store’s wine buyer. Another brother was soon to join the family’s new business; soon after his European tour of duty brother Harold Hanson returned and excitedly shared photos of wine caves he had seen in Burgundy. This was the impetus for installing a wine cave 32 BIN 2012

in the store and installed Harold in the position of store General Manager, a role he held for 40 years. Well, at least one good thing came from wartime… the Hi-Time’s wine cellar. Hirst confirms the family lore as she remarks, “One of his brothers had been to Europe in the army and seen underground cellar and got the idea of having the underground cellar.” The idea of a store like this having its own cellar was not only groundbreaking in terms of appealing to customer wants and desires and creating needs, but it created some new educational opportunities for the staff. Hirst explains, “They decided to take a trip up to Napa. They met the Mondavis and went to Beaulieau Vineyards and other vineyards which are big names now but were just starting then. They went to do research and select wines.” This exploration to northern California wine country was more than just a deliciously educational trip for the staff; ultimately customers benefitted too as a tasting bar was installed so that customers could share in

Classic Holiday Cheer At Hi-Time Wine Cellars

the joy of wine education and exploration. Hirst continues, “We live in a fairly sophisticated area – next to Newport beach. People have traveled and were asking for things. We had the Bordeaux and champagnes and it kind of grew from that. As people started learning the owners were learning too; they were all kind of learning together. My dad and his two brothers would start researching all sorts of wines and if people wanted something specific we’d bring it in.” Fifty five years into the business and the learning hasn’t slowed down, for the staff or for customers. About the depth of knowledge her staff possesses Hirst says, “We encourage that a lot – being educated. All of our wine staff has been to Europe and to Napa and Sonoma. They’ve also taken a lot of wine courses to be certified. Our spirit guys have traveled a lot too – to study tequilas and bourbons. They attend a lot of seminars.” The education for the customers stems from the experiences that the staff has to share. Hirst explains their approach to sharing the store’s favorite spirits and wines in a hands on way, “It’s a blend between educational and fun – sometimes we’ll do an educational tasting like we’ll feature a certain area of cabernet, or do a flight of boutique champagnes.” That learning process and developing an appreciation for new wines and spirits can be leisurely and self guided, thanks to the self-service wine sampling machines that Hi-Time installed a year ago. Hirst notes, “Machines are always open and they are a lot of fun. I think more and more places are getting them. Our machines are from Napa Technology; they’re made in California, so I like that. And I like that they have a local rep and local technicians though I haven’t had problems at all. I have 12 wines all the

One Of Many Temperature Controlled Wine Rooms.

State Of The Art Self Service Wine Bar With Diana Hirst

time and customers really like the selection. We are always putting new wines into the machines so people can come back all the time. We coordinate the wines in the machines with the wines that are featured in our newsletter to promote something we’re really moving that month. It’s a little younger crowd that comes in to use their card. With the machines they can try a taste of something before they buy it. What’s great is

Cigar, Pipe And Humidor Showroom

that you can put on real expensive wines; it’s a great way for someone to try a wine they couldn’t afford. Like a real nice older Bordeaux - at least they can say ‘I tried it’.” While the opportunity to try wines by the measured pour generated by a machine is a relatively new thing, the store itself has been an institution in this location since 1984 when they moved in. Hirst talks about the short distance move from the original spot, “We moved in 1984, there were some family issues going on. There was stressfulness and the parking was bad there too. So we found this location down the street that had much better parking. It was a good time to expand business; warehouse stores were becoming popular, Liquor Barns were there.” The move impacted more than just a 34 BIN 2012

Pictured: Tracy Hanson And Skyler Hanson

change in the parking situation though it didn’t change the face of the staff much, many of whom started there in their teenage years and 30 years later are still on hand. With the move Hirst and her family re-evaluated their approach to address changes in marketplace and keep up with the competition. She says, “We had to change our whole business plan. We recognized you have to have your loss leaders and you have to be able to go high volume now. In an independent store you had to be more aggressive in your pricing and you had to store more stuff on premise. It wasn’t like before when you could do a certain markup and give away a free bag of ice. At the very beginning of our store’s existence everything was the same because back then fair trade was involved. There was a set price for things and you knew what it was – customers would come in to us because of extra service. We could share our knowledge and offer free ice but you couldn’t discount things. Back then you had more of a profit margin. Back then a liquor license was worth a lot of money, and you’d make good money on everything. Once that (free trade) ended

World Famous Cigar Brand Selection

you had to cut your margins way down. If we make 25% on something it’s a happy day in paradise. We’re giving things away at 6%. One thing that Hirst is more than happy to give away is outstanding customer service. She says, “I think just because of the fact that we are a family run business we really do try and give service and then that extra special amount of service so people feel comfortable. We have to be able to preserve customer service and do things like help them pick out a dinner for their guests. That’s what we like to do. We don’t want to be a total warehouse. They go to Costco nobody is going to talk to them and tell them what goes good with their meal or what would be a nice gift.” At Hi-Time it goes so far that customers come back when their favorite salesperson is working. Hirst comments, “They only want to work with someone they know. A lot of them become friends and go to tasting groups together. It’s like a community.” Building that community is one standout aspect that sets Hi-Time apart and keeps customers loyal. Business consultant Chase LeBlanc of www.leadagers.com applauds the level of service as a method to guarantee business success as he says, “You must focus your business efforts on those things that provide for the best chance to get people talking about you in a good way. The big five differentiators are (1) great product, (2) great value, (3) excellent service, (4) great location, and (5) sensationally brilliant decor. A business can be advanced by doing things other people are doing and simply doing them better, but I think that building on things other people are doing and making them unique to you, through your location, personality or value proposition, offers a better chance to get people buzzing about you.” Building that buzz is a balance between stocking, service and prices and Hirst and

Moët Hennessy USA Congratulates HI-TIMES for 55 years of service!

mhusa.com

Pictured L-R: Charlie Hirst, Diana Hirst, Fritz Hanson, Jordan Hanson, Keith Hanson, Chuck Hanson and Vicki Hanson

her team are always trying to find that happy medium. She comments, “We don’t have to be the cheapest place in town but we can’t be far off from the cheapest place. We are always tweaking it a little bit. You can try to go to a low prices only model but it is really tough to find where you need to be. With the internet people know all prices all the time so you’re not just going again local. You’re going against prices all over the United States.” Keeping those prices in line and the items customers want is how HiTime finds that balance, even if it means stocking a high demand product like Dom Perignon and just making 6 or 7% off that. Hirst notes, “If that’s what someone wants then that’s what we’re going to give them. We make a little more profit on the boutique items; things that maybe are rare. Those are the things you constantly have to look for to keep in stock. You can make money on it. But then everyone gets it and the chains are making major discounts on it. To get ahead you always have to pay attention to what’s going on in the market place. We specialize in smaller production. People are into making specialized cocktails these days and because of it whiskies are going crazy. They want those limited, small production items. That’s what you always try to find – something with an interesting story. Everyone is looking for something interesting and special.” She continues, “We are always looking for the next thing and move on from one thing to the next. For example, Root was really popular. That was a real good item for us for a while. We try and get there right at the beginning. A big chain doesn’t catch in at the beginning. We have it first – the new, ex36 BIN 2012

citing thing that people are looking for and it brings people into our store. It’s adult Disneyland. People are always in awe of our selection; we carry the legal vices – candy, tobacco, and alcohol. It makes it a fun place. We have a real young crowd making all those exotic drinks all the way up to a more sophisticated crowd looking for high end wines. We try and find things for every group of people as we want everyone to feel comfortable coming into the store and feel comfortable asking questions.” Questioning where to find something? Hi-Time has developed such a reputation for having that next hot thing that they get referrals from other stores. Hirst shares, “Just today I was helping a couple who had been to Bols [the genever producer] in Amsterdam and they were hadn’t brought any back and wanted to buy it and someone at another store sent them to us and told them “Hi-Time will have it’.” In addition to being one of the most thoroughly stocked stores in the neighborhood Hi-Time also has a penchant for supporting the community. Hirst says, “We donate to lots of local businesses – schools, churches, charities. Our local customers try and support us and we try and give back in the same way. I try and think about that when I shop. I try and support local businesses. Because that’s what we are; I think of that maybe more than other people do.” She concludes, “We’re just not a chain. And people like that. They like to find something a little different. You can go to any city and see the same stores – you could be anywhere, in Southern California or Chicago. It’s nice to find a local business. Support your local business.” ■

Would Like To Take This Opportunity To Congratulate Hi-Time Wine Cellars On Their 55Th Year Anniversary.

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ÂŠ2009 Pernod Ricard USA, Purchase, NY 10577

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Product Profile Bakon Vodka Launched in 2009, Bakon Vodka was developed by three entrepreneurial Seattle friends looking to create a savory spirit - an alternative to the abundance of sweet flavored vodkas and liqueurs they observed in the market. After testing dozens of bacon and spirits combinations, the bacon-flavored vodka was carefully crafted using Northwest potatoes and the essence of peppered bacon, and became the go-to choice for the “Best Bloody Mary” around. In addition, bartenders soon discovered a whole new category of “carnivorous cocktails”, using the smoke and umami elements to add new dimensions to cocktails. Bakon Vodka quickly became and continues to be a fan favorite in the infused liquor category. In just two years, Bakon Vodka has experienced unprecedented growth and critical acclaim. Bakon Vodka has garnered awards from beverage critics

Purveyors of hand crafted artisan spirits

Pacific Edge would like to take this opportunity to congratulate Hi Times wine cellars and the entire Hanson family on their 55th Anniversary. Thank you for being a great partner! Dean, Joel, and the entire Pacific Edge family

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nationwide and abroad, including a Gold Medal at BTI (Beverage Tasting Institute) and major media attention in lifestyle publications and popular national broadcast programs, and a vocal on- and offline fan base of mixologists and cocktail connoisseurs. In the fall of 2011, Bakon Vodka became the first company to launch individually-numbered QR coded bottles. Scanning the codes with a smart-phone puts fans into a “game-like” social application that connects them with other Bakon fans in their area, gives interactive recipe ideas and product info, and lets them claim and track their bottles to earn badges over time. Bakon Vodka is available throughout the majority of the United States and has planned expansion to Canada and Europe in 2012. Bakon Vodka retails for about $30. For more information visit: www.bakonvodka.com.

â&#x20AC;&#x153;From our family to yours, congratulations on your 55th year anniversar y!â&#x20AC;? - Gallo Family

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R I O J A ’ S NEW CALLING CARD Reservas emerge as fastest-growing wines from Spain’s most famous region BY KRISTEN BIELER

afael Momene of La Rioja Alta noticed a dramatic shift in his portfolio last year: U.S. sales of his Viña Alberdi Reserva wine doubled, and sales of his Viña Ardanza Reserva quadrupled. Priced at $20 and $29 respectively, La Rioja Alta’s Reservas are significantly pricier than its Crianza ($14) yet have become the winery’s fastest-growing wines in the American market. Momene isn’t alone—dozens of Rioja producers report a similar phenomenon with their Reservas, and the numbers reveal that among aged Rioja wines, Reservas and Gran Reservas are picking up major steam. Rioja’s wines stand out among all others—including those from the rest of Spain—by their extended aging, both in barrel and bottle. Crianzas must be aged 24 months before release, 12 in barrel;

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Excellence is Our Commitment

RIOJA RESERVA

GRAN RESERVA

POINTS

90 93 2005

2001

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WINES FROM SPAIN

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Marqués de Riscal one of the top ten most admired wine brands in the world.

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RIOJA’S RESERVAS Reservas must be aged for 36 months, 12 in barrel; and Gran Reservas are required to spend 24 months in barrel and an additional 36 in bottle. (Joven—“young”— wines have no age requirements.) Though overall imports from the region have been rising steadily for years, the growth was driven primarily from Joven and Crianza wines—until now. “The Reserva and Gran Reserva categories compose 20% of our exports but have experienced over 50% growth in the past two years,” reports Ana Fabiano, brand ambassador and trade director of Vibrant Rioja and author of the just-published book The Wine Region of Rioja. While young wines are still fueling important growth in the value sector, when it comes to aged wines, the “consumers are clearly trading up for higher-end aged wines,” says Pia Mara Finkell, Vibrant Rioja director of communications. “More and more bodegas are now making their Reserva their flagship wine—in Rioja, Reserva is where it’s at.”

All photographs courtesy of Vibrant Rioja / Wines of Rioja

PERFECT MIDDLE GROUND Reservas expertly straddle the line between complexity and freshness. “Reservas offer the most favorable combination of aging, value and quality from Rioja,” says Doug Jeffirs, director of wine sales at Binny’s Beverage Depot in Chicago. While they showcase the refinement that comes from age, they still possess the sultry ripe fruit of a young wine (compared with Gran Reservas which can take on nutty flavors and a tawny color). In other words, Reservas offer exactly what the increasingly sophisticated U.S. market is looking for. “Crianza and Joven are great everyday drinking wines, but the real identity of Rioja shines in the Reservas—they display balance of fruit and oak, polished tannins, acidity and great complexity, all characteristics that consumers appreciate, especially when pairing with food,” says Felipe Gonzalez-Gordon of Gonzalez Byass USA, Inc., owner of Rioja’s Beronia estate (whose Reserva is up 40%).

FAMILIARITY BREEDS TRADE-UP The sales surge says a lot more about consumer and trade familiarity with Spain and Rioja than it does about the econ42 BIN 2012

The marriage of tradition and innovation is quintessentially captured at Marqués de Riscal’s Ciudad del Vino—“city of wine”—completed in 2006. The Frank Gehry-designed complex includes a hotel, wine therapy spa, restaurant and conference center. Inset: Tempranillo, the grape variety that anchors Rioja.

RIOJA’S RESERVAS WERE UP 44% IN 2011; GRAN RESERVAS WERE UP 90% omy, most believe. “I’m sure the general trade-up trend is contributing, but more importantly, it’s the heightened awareness by customers of Rioja wines, particularly Reservas,” says Jeffirs. “Rioja has always held a special place at the top of the wine world with very few other regions like Bordeaux or Champagne. As soon as people have the proper introduction—or reintroduction—to Rioja, they realize that it offers what no other region can.” According to Joel Feigenheimer, director of purchasing for China Grill, it’s simple: “As Americans become more comfortable with Rioja, they continue to move towards the better crafted Riojas. They are looking for the best combination of quality and value, which these wines deliver.”

ONE-OF-A-KIND VALUE Barrel and bottle aging is expensive, which makes it pretty amazing that most Reservas

fall in the $15 to $30 range. “Rioja wines in general provide some of the greatest value among old world wines,” says Mark Tucker, director of marketing at Vision Wine & Spirits, who represents Rioja Bordon/Franco-Españolas. “Consumers demand value today—they want a $15 bottle of wine that they feel is worth $20 or $25 and this is Rioja’s calling card.” Last year Rioja Bordon’s Reserva leapt ahead as the winery’s best-selling SKU in the U.S. It’s aged about 20 months in oak and at least two years in the bottle—that’s over 3½ years of aging for a retail price of $14-$15. Juan Carlos Llopart, export manager for Rioja Bordon/Franco-Españolas, says “I do believe the American consumer is knowledgeable enough today to compare the quality they are getting with a 2004 Reserva to a New World wine that is aged for a few months at the same price.” There are indeed many 2003, 2004 and 2005 Reservas on the market that cost a quarter of a Burgundy or California Cabernet from the same vintage. “Retailers want to give their customers authenticity and value,” says Fabiano. “It is very difficult to find a wine at this price point that one can drink now or cellar for 5-15 years for a special occasion. Reservas fill this niche.”

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Great values at any price point, wines that are ready to drink when purchased, and are unmatched when it comes to food pairing make for rapid sales. Rioja is pure genius. Put them on your shelves and watch the cases move. Learn more at vibrantrioja.com/trade and get in on the action today!

RIOJA’S RESERVAS

RIOJA 101 ■ Located in northern Spain, on both sides of the River Ebro, Rioja is arguably Spain’s most established wine region, having been demarcated as far back as 1787, regulated in 1926, and granted status as Spain’s first and only Denominación de Origen Calificada in 1991. ■ The three main subregions are Rioja Alavesa, Rioja Alta and Rioja Baja. Annual regional production currently stands at 280 to 300 million liters, of which 90% is red. ■ Rioja wines are typically aged in 225-litre oak casks made of American oak, with periodic rackings, followed by further bottle aging. New oak is traditionally not a priority; rather, aging in cask is intended to allow wines to mature and tannins to integrate. ■ The different Rioja wine categories are based on minimum aging periods, which can vary between one and three years in barrel and between six months and six years in the bottle, depending on whether the wine is to be a Crianza, a Reserva or a Gran Reserva. ■ While Rioja reds are ready to enjoy upon release, they tend to plateau and can be held for many years as well. ■ Rioja is based primarily on Tempranillo (which grows widely across Spain), often with Garnacha, Graciano and Mazuelo. ■ Generous in fruit (strawberry), with hints of spice and vanilla, Rioja at all price points is particularly food-friendly, with structure (tannin and acidity) that helps it pair especially well with bold foods.

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Sommeliers approve as well. “I love to offer our guests wines that have some good bottle age,” says Joe Campanale, owner/beverage director at New York’s L’Artusi and dell’anima restaurants. “Our guests often comment that it is nice to find a well-aged wine at a reasonable price. With Rioja Reserva, you’re able to find wines that are ready to drink upon release and guests appreciate that.” Sommeliers see the advantage of Rioja wines in their signature food-friendliness (high acid, in-check alcohol levels, elegance), but also from a storage/wine list perspective: “These wines can be placed on a wine list or cellared which is ideal for restaurants,” says Fabiano. Also, while the number of French and Italian restaurants still dwarf Spanish ones, Ricky Febres, national brand director for Marqués de Riscal, notes, “The popularity of tapas has contributed to the growth and appreciation of Spanish wines by the American consumer.”

A STYLE EVOLUTION? Some see a shift in Rioja wine style that may contribute to their recent enthusiastic embrace by American drinkers. The aging requirements haven’t changed since they were authorized in 1980, but there is a larger stylistic range emerging in the region: Some producers choose to age for longer than required, which imparts a more traditional taste profile, while others go with the minimum time in barrel to maintain more defined fruit flavors. Modern-leaning producers rely on new oak barriques while traditionalists use large, old casks. Collin Williams, CSW and wine buyer for Spec’s Wine, Spirits and Finer Foods in Houston, Texas, sees Rioja producers leaning toward a style that is more appealing to the American consumer: “Oak

regimens, skin maceration and extraction times, even brix levels are shifting to create wines that emphasize fruit rather than wines that are make in an oaky, dusty style.” He adds that the newer style makes them perfect for “Napa Cabernet customers that are branching out.” Fabiano has observed a “stronger understanding of Riojan Tempranillo” on the part of winemakers, particularly evident in the Reserva wines resulting in “more concentration, fruit-forward flavors and complexity” which better meets today’s palate preferences. Jeffirs, too, sees some stylistic shifting (“a bit more modern and refined”) but believes the real change is in the broadening of offerings: “There is tremendous variety from Rioja today—this has been hugely important in appealing to the American palate.” Most producers don’t deny the change: “Can anyone imagine dressing like our parents or grandparents?” asks Gonzalez-Gordon. “Like most things in life, Beronia has evolved and continues to evolve. In the past it was all about acidity—which is why many wines were light and thin. Growers picked earlier and aged longer in barrel, which yielded very different wines than you see in the marketplace today. Rioja has wisely adapted.”

MAXIMIZING UNTAPPED POTENTIAL Spain is the world’s third largest wine producer, but roughly 70% of Spain’s wines are consumed in Europe—they only command a 5% share of the U.S. wine market. Underrepresentation like this equals tremendous opportunity for growth. “I would say practically every wine consumer is a Rioja consumer—the category offers enough diversity to suit any palate and occasion,” says Gonzalez-Gordon.

RIOJA’S RESERVAS

The emergence of the new, younger consumer has proved a benefit for the region, as well as the increasing sophistication of the American palate. “We know for a fact that as the wine population grows and the consumer gets more knowledgeable, the more they appreciate the sophistication of the Reserva style of wine,” says Momene. “There is more work to be done on the trade end in three areas: improving distribution, maintaining price stability, and education.”

BACK IN THE SPOTLIGHT Has Rioja’s boost been fueled by the growing popularity of Spanish wines across the board? “It’s the other way around,” believes Feigenheimer. “The question should be, ‘How much have Spanish wines benefited from the growing popularity of Rioja?’” Statistics over the last 25 years back him up, says Fabiano, confirming that Rioja has been a real leader in paving the way for other Spanish regions.

RIOJA RESERVA SELECTIONS MURIEL RESERVA 2005 (Quintessential, $20) Crafted from 40-year old-plus vines, this 100% Tempranillo was aged 24 months in French and American oak; it’s round, smooth and velvety with equal parts fruit, spice and vanilla encased in ultra-fine tannins.

All photographs courtesy of Vibrant Rioja / Wines of Rioja

DINASTIA VIVANCO RESERVA 2005 (Opici Wines, $25) Vivanco’s stand-out Reserva is decidedly more modern in style. Sourced from old vines in high-altitude vineyards in the Rioja Alta region, it spends 24 months in oak (50% new French) and 24 more in bottle. Dark, rich, fruit-forward and smooth, it is beautifully balanced and perfect to drink now. RAMÓN BILBAO RESERVA 2006 (W.J. Deutsch & Sons, $17) Ripe blackberry and plum flavors are balanced by mature notes of leather and tobacco in this layered Rioja Alta wine, which spent 20 months in American oak followed by 20 months of bottle aging. The addition of 10% Mazuelo and Graciano adds peppery spice notes. CAMPO VIEJO RESERVA 2006 (Pernod Ricard USA, $14) On the fresher, fruitier spectrum of Reservas, this ruby red wine features bright, tasty cherry

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flavors underscored by notes of clove and vanilla. OSTATU RESERVA 2006 (De Maison Selections, $33) Sourced from the estate’s oldest vines (50 years plus), this full-bodied 100% Temranillo spends some time in new French oak and features pronounced ripe fruit laced with hints of anise and soft tannins on the medium-long finish. MARQUES DE RISCAL RESERVA 2006 (Shaw-Ross International, $18) Founded in 1858, Riscal leans more traditional in style with their Reserva; it spent 24 months in American oak and shows terrific elegance to its plush red fruit flavors, subtle oak notes and smooth tannins. Look also for Riscal’s delicious 2001 Gran Reserva which is a favorite of critics ($45). RIOJA BORDON RESERVA 2006 (Vision Wine & Spirits, $14) Bordon’s history goes back 100 years and their wines express a nice middle ground between modern and traditional. Fermented and aged for 18 months in new American oak, this deeplycolored, refined red shows notes of fruit, earth and leather.

REMELLURI RESERVA 2006 (De Maison Selections, $31)

If anything, says Jeffirs, the Spanish wine surge has allowed Rioja to once again take center stage in wine universe: “I think it’s brought some focus back to Rioja. There is a lot of excitement about Spanish wines today, but with many, you don’t know what you are getting until you try them. Rioja has the advantage of being able to combine the new and the old—modern winemaking and a millennium of heritage—without losing its special identity with the consumer.” ■

Founded by monks in the 14th century, Remelluri honors the region’s heritage by cultivating low-yielding old vines, hand-picking all fruit and using natural yeasts and American oak. Refined flavors of spice, chocolate and stewed fruit are supported by polished tannins. BERONIA RESERVA 2007 (San Francisco Wine Exchange, $18) An exceptionally balanced wine with a perfect marriage between maturity and fresh fruit—and a lot of wine for the price. Less overt oak notes make it ideal with food or own its own. Founded in the 1970s the Gonzales-Byass family (makers of Tio Pepe Sherry) purchased the estate in 1982. CASTILLO LABASTIDA RESERVA 2004 (Winebow, $20) The talented Manuel Ruiz crafts this vanilla- and raspberryscented 100% Tempranillo. Stainless steal fermentation and some French oak result in a delicious Reserva with hints of spice and flowers on the palate. RIOJA ANTAÑO RESERVA CHECK VINTAGE (CIV, $12) A real steal for a Reserva, this low-priced red is a blend of blend of 80% Tempranillo with bits of Graciano, Mazuelo and Garnacha; it spends 12 months in American oak and displays the classic Rioja mix

of crushed herbs, plums, dried cherry and leather. CONDE DE VALDEMAR RESERVA 2005 (CIV, $20) A rich, full-bodied Reserva produced by one of the region’s forward-thinking pioneers. It’s packed with spicy cherry and vanilla flavors all held up by bright acidity. Also look for their stunning Gran Reserva ($40), which spends 25 months in French and American oak and showcases silky fruit flavors with hints of nuts and spice. LA RIOJA ALTA VIÑA ALBERDI RESERVA 2005 (Michael Skurnik Wines, $20) Made by one of the most respected and significant producers in Rioja (La Rioja Alta has about 6½ million bottles stored at any one time in its cellars), this possesses the complexity of a wine twice its price. Dense and pure, it offers seductive layers of spicy vanilla, balsamic and wild berries. LA RIOJA ALTA VIÑA ARDANZA RESERVA 2001 (Michael Skurnik Wines, $29) The winery’s top-tier Reserva spends three years in American oak and six in bottle yet remains remarkably bright and balanced. Unlike the Alberdi, it has 20% Garnacha in the blend, and reveals silky flavors of orange peel, leather, spice and earth.

We’ve traveled far and wide to seek wines of distinction and tremendous value, produced by family-owned wineries committed to maintaining a small carbon footprint. The Seeker brings you top-quality wines from the regions that grow them best, offering the thrill of adventure and discovery with each sip.

THe SeEKeR. IT’S OUt THeRe.

Distributed in California By Young’s Market Company FOLLOW US

ENJOY RESPONSIBLY

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Pau Maui Vodka A Taste Of The Islands Pau Maui is a handcrafted, ultra-premium vodka that is fermented from Hawaiian pineapples. While there is no hint of pineapple flavor in the finished product, the Maui Gold pineapples provide a nice, clean mash to start from. Pau Maui is distilled in one-of-a-kind glass stills. Our laboratory-grade glass has a neutral ph and cleanliness that allows the vodka to be distilled in its pure, natural state. Once distilled, it is mixed with crystal clear Hawaiian spring water. Pau Maui is the essence of purity and cleanliness. Pau Maui is available in a 750ml and 375ml www.paumaui.com

48 BIN 2012

Perfection has a darker side.

Introducing Patrón XO Cafe Dark Cocoa. An extraordinary blend of Patrón tequila, pure cocoa, and the natural essence of the finest coffee.

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50 BIN 2012

Tools Of The Trade

Bar Tools

The bartender’s best friends behind the stick BY BRANDY RAND We asked the country’s busiest bartenders to give us their must-have bar tools—easy to use, sturdy enough to withstand the weekend slam, and functionally superior to the basics. Here are some of their favorite items so you can pour, measure, muddle, stir, shake, strain and squeeze with ease. 1. KORIKO WEIGHTED MIXING TIN

Though there are a thousand shakers on the market, these earn high praise from bartenders for a big performance: self-sealing, no sticking and a high velocity (and noisy) shake. The small is 18 ounces and large is 28; and because they are stainless steel, durability is a done deal. $7.95 for small, $8.95 for large at cocktailkingdom.com

2. PUG! MUDDLER Despite the proliferation of plastic and metal muddlers, most bartenders agree that an un-varnished wooden one is the way to go. PUG! muddlers are deemed some of the best as they are handmade and available in a variety of hardwoods: maple, cherry and jatoba. $40 at thebostonshaker.com

3. OXO MINI ANGLED MEASURING CUP A “why didn’t anyone do this sooner” measuring cup that has cocktail-size ounce, milliliter and tablespoon measurements on the inside so you can read from the top as you pour. The angled spout eliminates spills and clear plastic with brightly colored markings makes it easy to read in dimly lit bars. $3.99 at oxo.com

4. RSVP ENDURANCE LEMON & LIME SQUEEZER It’s all in the squeeze with a handle ergonomically designed to provide leverage for a good juicing. Made for use with both limes and lemons with a sturdy stainless steel construction that holds up to a solid press. Though aluminum enamel-coated versions are the norm (and much less expensive), it literally pays to trade up to a tool that can withstand the pressure. $36.95 at cheftools.com

5. PROFLOW™ SPEED POURER The Australian company ÜberBar Tools confidently named themselves after the German word meaning “the best of the best.” Refined via relentless testing, the ProFlow speed pourer isn’t your typical bottle pourer. With claims of no leakage, breakage, hygiene or evaporation issues, as well as a two-year warranty, this super pourer measures a four-count volume pour to ensure maximum profitability. $9.95 at uberbartools.com

6. KOMACHI KNIVES Available in citrus, paring or serrated, these colorful knives have a high-carbon stainless blade that retains its sharpness over time. Coated with non-stick resin to slice easily and resist corrosion, but dishwasher safe. Because they are lightweight with a hand-friendly grip, there’s no mid-shift slicing fatigue. $6.95-$9.95 at amazon.com

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Your customers always expect the best from you.

Perfect.

This holiday season, carry the world’s finest ultra-premium tequila. Made with hand-selected 100% Weber blue agave. Handcrafted using a time-honored process. Patrón can be enjoyed straight, on the rocks, or mixed to enhance cocktails.

The perfect way to enjoy Patrón this holiday season is responsibly.

simply perfect. patronspirits.com

Tools Of The Trade 8

7. WMF LOFT HAWTHORNE STRAINER One requisite function of the Hawthorne strainer is that it must fit snugly in a variety of Boston shakers and mixing glasses. The flexible spring coil on this WMF model keeps ice out of drinks with ease. German-designed with a sleek European flair and matte stainless finish, it makes an attractive piece for the bar. $18.50 at thebostonshaker.com

8. CB2 STAINLESS STEEL COCKTAIL STIRRER A relative bargain (and formidable competitor) to the popular Japanese bar spoons, this CB2 stirrer with round spoon has sturdy stainless steel construction and a weighted, smooth handle. At 11.75 inches it’s long enough to tackle a pitcher or a pint glass with ease. (The CB2 stirrer was spotted at Longman & Eagle and the Whistler in Chicago and word is spreading fast.) $2.95 at cb2.com

9. ROSLE FINE PEELER Lefties take note: this peeler is sharpened on both sides, which allows you to peel both toward and away from the body. Made of stainless steel, dishwasher-safe and a lifetime warranty; an exceptional peeler for citrus twists. $24 at surlatable.com

10. TAG LEWIS BAG With ice an important ingredient in so many drinks, having an icecrushing bag gives bartenders the chance to chip and crack with control. The TAG Lewis bag is a product from mixologist Tony Abou-Ganim that works great with his muddler too. $15 at themodernmixologist.com

11. TOVOLO PERFECT ICE CUBE TRAYS 13

While a Kold-Draft ice machine is the ultimate powerhouse when it comes to cubes, sometimes space is an issue. That is where these compact, do-it-yourself Tovolo silicon trays come in: they give you perfectly square 1.25" cubes designed to melt slowly in handcrafted cocktails. $15 at thebostonshaker.com

12. COCO MESH COCKTAIL CONE STRAINER

Designed by bartenders to work high-volume magic, the conical shape drains quickly without overflow. Each strainer accommodates one cocktail. $6.95 at cocktailkingdom.com

13. YARAI MIXING GLASS 14

When it’s time to stir instead of shake, nothing beats the beauty of a Yarai mixing glass. Classically cut with a heavy bottom to hold the stir without a slide, these come in a 500ml or 540ml seamless size with pour spout. $39.95 or $52.95 at cocktailkingdom.com

14. MOORE & GILES WAXWEAR BAR TOOL ROLL-UP As far as fine leather goes, Moore & Giles leads the pack with slick design and innovation. No wonder, then, why Jim Meehan of New York’s famed PDT decided to partner with them to create a bar tool roll-up unlike no other. With compartments to organize essential tools and a waxwear finish to protect from the hazards of everything from simple syrup to melting ice, it’s the perfect thing for behind the bar or on the road. Bacardi Brand Master Juan Coronado hand-selected these (along with a variety of tools) to give to the 12 finalists at the Bacardi Legacy Cocktail Competition nationals in Miami in January. $150 at mooreandgiles.com

54 BIN 2012

Pisco Capel Reservado is a young, white, aromatic spirit obtained from the double distillation and filtration of Chilean Wine. It is produced from selected Muscat grapes grown in the North of Chile, at altitudes around 2,000 meters above sea level. This unique terroir counts on over 350 days of sun a year and crystal clear waters that flow from the Andes Mountains. Pisco Capel is an all-around white spirit that can be enjoyed in a variety of cocktails.

CHILEAN PISCO SOuR 2 oz Pisco Capel • 1 oz Lime Juice 1/2 oz Simple Syrup • Shake with ice and strain into glass • Garnish with a lime wedge.

WWW.PISCOCAPEL.CL IMPORTED BY SHAW-ROSS INTERNATIONAL IMPORTERS, MIRAMAR, FLORIDA. 40 % ALC. BY VOL. WWW.SHAW-ROSS.COM. • DRINK RESPONSIBLY.

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New Products & Promos

COCKBURN’S PORT HAS A NEW LOOK

COTTONWOOD CREEK CELLARS IS CERTIFIED ORGANIC

Cockburn’s Port (pronounced Co-burn) has introduced an updated look. A longer neck is inspired by the brand’s original bottle, and the Cockerel embossing is now bolder and larger. The label is in a brighter white and underscored with a red line to increase visibility on store shelves. SRP Cockburn Special Reserve: $18.99; SRP Cockburn Fine Ruby: $13.99; and SRP Cockburn Fine Tawny: $13.99.

Every day is Earth Day at CottonWood Creek Cellars, producer of two super-value wines made from certified organic grapes. Winemaker John Allbaugh says the CottonWood Creek White Table Wine and Red Table Wine are classic California wines that pair well with food. The wines are also environmentally-friendly, packaged in ultra-lightweight bottle, sporting a label made of recycled paper and finished off with a natural cork closure.

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WINEBOW INTRODUCES BRUICHLADDICH’S BOTANIST GIN Winebow has brought Bruichladdich’s Botanist Gin to the U.S. The distillery is well-known for its Islay single malts. The artisanal gin is flavored with 31 botanicals, 22 of which were locally harvested, including subspecies of juniper, bog myrtle, wood sage, peppermint and others. The Botanist Gin is bottled on Islay at 46% ABV with Islay spring water and without chill-filtration. SRP: $35 bruichladdich.com

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CAPE CLASSICS UNVEILS JAM JAR MOSCATO

PASO GRANDE OFFERS NEW WINES FROM CHILE

DFV WINES RE-POSITIONS DELICATO WINES AS NEW DOMINO

Cape Classics has introduced an addition to the successful Jam Jar line with Jam Jar Moscato. The white complement to Sweet Shiraz, Jam Jar Moscato is made for consumers who want a white wine with a sweeter flavor profile. The wine uses fruit from South Africa’s Western Cape, and has flavors of peach, apricot, lychee and orange blossom with a hit of balancing acidity. SRP: $11.99

Paso Grande Cellars presents a new line of wines from Chile. The brand features a dark, exotic Carmenère and a well-structured Cabernet Sauvignon from the Rapel Valley, a full-bodied Chardonnay and an aromatic Sauvignon Blanc from the Maule Valley. Paso Grande Cellars is imported by Vinum International and marketed by Domaine Napa Wine Company.

DFV Wines has relaunched its Delicato wine brand in a modern package, with retro style—Domino. The change marks a shift toward innovation for the company, while Domino continues to offer consistent Delicato quality. The Domino portfolio of California wines includes Chardonnay, Pinot Grigio, Moscato, Shiraz, White Zinfandel, Merlot and Cabernet Sauvignon. SRP: $6.99

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56 BIN 2012

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IGNITE Your Business! Now in its 27th year, the NCB Show brings together thousands of on-premise owners and operators and top industry leaders to the Entertainment Capital of the World – LAS VEGAS! ¡ Get Ideas & Inspiration from Our Rock-Solid Education Program ¡ Rub Elbows & Make Connections on the High-Energy Show Floor ¡ Network & Party All Night, Every Night at Vegas’ Hottest Clubs You can’t afford to miss America’s biggest and most important beverage, bar and nightclub event of the year!

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Stay connected with us! Join us at facebook.com/nightclubandbar and twitter.com/nightclubbar 58 BIN 2012

Social Media

Do’s & Don’ts

Just Because it’s Simple Doesn’t Mean it’s Easy By JEff SiEgEl

pec’s, the 93-store Texas chain, holds free consumer wine classes in its Houston flagship store. Until about a year ago, there was a sign-up sheet in the store, and customers who wanted to attend put their name on a piece of paper. The classes filled up when they filled up, whether in a couple of days or a week or whatever. That all changed shortly after the retailer made its first major excursion into social media at the beginning of 2011. Lisa Key, Spec’s vice president of marketing, decided to promote the classes through the chain’s Facebook account and to allow customers to sign up over the Internet. Within weeks, the classes were full in four or five hours, and the sign-up sheet disappeared from the store. “It’s kind of flattering to see that happen, to see our customers trust us that much that they would pass it along to their friends,” says Key, who admits she was surprised by what happened. She is not, she says, much of a social person. “This is among the best things that have happened to us since we started the program.” The Spec’s experience is an example of the power of social media tools like Twitter and Facebook. But it’s not a given, and it’s not always easy or straightforward,

particularly in a business that has its own set of rules, laws, and regulations. “The biggest problem that I see, and I see it a lot because a lot of retailers don’t do a very good job of social media, is that they see it as just a promotion,” says Rick Bakas, who runs a social media consulting agency, Bakas Media, in the San Francisco area. “It’s a short term approach for immediate sales now, and they don’t see how to use it to build sales in the long term.” But it can be done, keeping these tips in mind: Keep it legal. Social media is the province of the young; alcohol sales aren’t. “You need to be socially responsible,” says Hemu Nigam, the CEO of SSP Blue, an Internet safety consultancy. “The last thing you want is some government agency contacting you.” That means disclaimers, not only for age but for responsible drinking. That means focusing your social media approach on adults, and not kids. It means knowing state and local laws about what you can say, give away, and the like. Social media is about more than coupons. The biggest mistake retailers make, says Bakas, is using social media

predominately to promote their business, such as weekly specials. “That’s talking at customers,” he says. “That’s not what you want to do. You have to talk with them, have an ongoing conversation.” In this, social media is a new way to deliver customer service by answering questions, checking availability, correcting mistakes and by letting customers watch this process evolve in a Twitter thread or Facebook news feed. Be authentic. Josh Wade owns Nectar Tasting Room in Spokane, where he sells wine from five Washington state wineries, and where the idea of Spokane as a wine region is key. That’s the theme he used with social media in the run-up to opening; it worked so well, Wade says, that he has had to do very little marketing since. In this, don’t be afraid to look at other retail social media programs, from companies that do it well, and take what you can from how they reinforce the idea of authenticiy. Promote, promote, promote. Your social media identities should be on everything that comes out of your store, from emails to faxes to customer receipts. “These days, customers expect a business to be on Twitter and Facebook,” says Nigam. “To them, that shows your company knows what it’s doing.” Be consistent. The biggest problem that Boulder Liquor Mart has had with its fledgling social media program, says general manager Jack Stoakes, is that it didn’t know what face to put on it. There was some of this and there was some of that, but nothing that could be called a thorough, overall approach. “That market could be so much richer for us,” he says. “But we haven’t been as smart or as intelligent as we could be. So we need to hit it harder.” Pick a message. Stay with it. In his store’s case, Stoakes has identifed Boulder’s craft breweries, whose products it sells, as an ally in getting a local-themed message across. ■

60 BIN 2012

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Raise the Bar with the Worldâ&#x20AC;&#x2122;s Best Selling Sake

BIG BOLd Cask-Strength Variations are Creating New Opportunities to Reward Spirits Lovers

BEAUtIFUL By jeffery Lindenmuth

n the simplest terms, the proof of a distilled spirit in the U.S. is thepercentageofethanolinthesolutionmultipliedbytwo:40% alcohol by volume = 80 proof. But beyond the basic math, proof can be an factor in flavor, a mark of value, a marketing strategy and even a defining characteristic for some spirits.

Much of the current trend of higher proof spirits can be attributed to producers of single malt Scotch and small-batch bourbon. In an effort to present the distillate in its most authentic form, producers began offering “cask strength” and “single barrel” offerings, bottled at full strength rather than customarily diluted at the distillery, just before bottling, to a tidy round number, like 80, 86 or 90 proof. These higher proofs are usually the domain of collectors and connoisseurs. “I don’t have market data, but everything I’ve been exposed to suggests that bourbon drinkers buy 100 proof and higher because they like more flavor—a whiskey that is stronger, richer and deeper in flavor, with more bourbon and less water,”

62 BIN 2012

says Harlen Wheatley, master distiller of Buffalo Trace and Sazerac.

Standing Out from the Crowd Proof can be helpful in differentiating between similar products in a large portfolio like Sazerac’s, with standard 80 and 90 proof spirits at the entry and 93.7 proof Blanton’s and the latest release of George T. Stagg Kentucky Straight Bourbon Whiskey 15 year (142.6 proof) as premium offerings. Wheatley notes that most drinkers heed the distiller’s advice to dilute such spirits. “We don’t as a rule of thumb suggest drinking 145 proof whiskey. It can be consumed that strength, but it is so hot that it is an awful strong

drink. We really advocate adding water or ice,” says Wheatley. His personal taste is for bourbon watered to about 90 proof, a number that Sazerac refers to as “Kentucky proof.” In some cases, proof is so closely identified with a product that it becomes the name, as with Wild Turkey Bourbon and their core 80 proof and 101 proof iterations. In the process of reformulating the classic Wild Turkey 80 from a blend of mostly four- and five-year old bourbons to include older whiskies aged up to eight years, Wild Turkey associate distiller Eddie Russell bumped the proof from 80 to 81. “We wanted to make people understand that it is not the old 80. That means a new package and a new proof. People order the product by the proof so they will be asking for the 81,” says Russell. In addition to the standard proof blends, Wild Turkey offers Rare Breed at barrel proof (usually ranging from 108 to 110). While drinkers won’t be ordering it by proof, Beam’s new Devil’s Cut brandishes its 90 proof strength prominently on the label, suggesting it serves as an important point of differentiation.

It isn’t Maker’s Mark.®

Is too. Is not. Is too. Is not.

We always felt one handcrafted recipe for Maker’s Mark was plenty. But some people wanted something bigger, bolder – more of what they loved about our bourbon. So we created Maker’s 46. As to whether or not it’s Maker’s Mark, we recommend years of repeated tastings. TM

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Brown spirits derive the bulk of their flavor from maturing in barrels, not from proof alone. Pictured here: the Buffalo Trace warehouse in Franklin County, Kentucky.

Foolproof Flavor? The notion that fuller proof spirits offer bigger flavor spawned the idea that alcohol equals flavor. In a widely cited article, Jason Wilson in The Washington Post suggests that “alcohol delivers flavor, just as fat does in food.” It’s a logical notion, but not factually correct. “I would disagree with that idea. I don’t believe that proof gives you flavor at all. I’m sure you’ve seen white whiskey off the still, but it does not give you any flavor. To get all those good flavors you have to age it in the barrel. That’s where flavor really comes from,” says Russell. Indeed, it’s perfectly possible to have flavorful low alcohol spirits, and neutral tasting high-proof spirits, given that ethanol is essentially flavorless. It’s accurate to say that the flavors in a higher proof spirit are often less diluted, but we should be careful about telling consumers that more alcohol means more flavor. What proof does have in common with fat in food is calories, with ethanol clocking in at 7 calories per gram, just below fat’s 9. Therefore, reducing proof

High Proof

64 BIN 2012

is one of the single most effective ways of reducing spirit calories, a concept utilized by low-cal spirits like Voli Vodka, which conserves calories by offering a 60-70 proof product, compared to a more typical 80. (See next article.)

Proof Positives While the idea of diverse proof levels may be well established in the world of whiskies, categories like Cognac and vodka are far more homogenous in their proof. Nearly all vodka is bottled at the minimum 80 proof, excepting a few 100 proof offerings from Absolut, Smirnoff and Stolichnaya and specialty products like Belvedere Intense and 160 proof Devil’s Springs Vodka. These products are often utilized for on-premise infusions. During its recent history as a luxury sipping spirit, nearly all Cognac, including even the highest marques, has been

a selec ti o n

bottled at 80 proof, diluted for sipping neat. Taking a cue from mixologists enraptured with higher-proof whiskey, like Rittenhouse Bottled-In-Bond Rye Whiskey 100 Proof and Wild Turkey 101, Cognac Ferrand 1840 Original Formula has been designed specifically for mixing, with 45% ABV or 90 proof. “We discovered that Cognac was drunk at higher proof back in the 19th century. We looked at many of these old bottles, which reached about 50% alcohol and we decided that the 1840 was the best representation to recreate a cocktail Cognac,” says Guillaume Lamy, vice president North America at Cognac Ferrand. According to Lamy, proof resonates with today’s bartender’s and many are eager to mix classic cocktails using the spirits as they existed. “We did not invent the product, but dragged it out of history,” says Lamy.

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high f proo

In Sazerac’s broad portfolio, different proof levels are used to distinguish its bourbons, which include Buffalo Trace (90 proof); Blanton’s and 1792 Ridgemont Reserve (93.7); and George T. Stagg (142.6), among others.

Top mixologists at New Yorks destination like Employee’s Only, Daniel and Apotheke are also embracing Louis Royer “Force 53,” bottled at 106 proof, according to Estelle Ngo, brand ambassador, Louis Royer Cognac. “Not only does the spirit stand up well in a cocktail, but it represents a value. The price difference from our 80 proof VSOP to the 106 proof is only $4. Consumers are very interested in the trying the product and because the price difference is not that significant,” says Ngo. Proof has traditionally played an important role in the rum category, where over-proof rums like Bacardi’s popular 151 are used for everything from pyrotechnic cooking to making fortifying tiki drinks, with the spirit’s ability to stand up to heaps of blended and shaved ice. The burgeoning spiced rum category seems to be taking hint from rum’s history pages as well. When Steven Grasse, CEO of Quaker City Mercantile in Philadelphia conceived Sailor Jerry Spiced Rum, its 92 proof was one of several points of difference from category leader Captain Morgan, along with price and flavor profile. “Sailor Jerry has a really interesting unique story and all the different parts add up to the bigger picture. We were always intrigued by the story of high-proof rum and navy rum. We combined that with Sailor Jerry the person and reflected that research in a more manly, stronger proof,” says Grasse.

Avoiding Pitfalls Now, the category seems to be bordering on an obsession of successively high

66 BIN 2012

It’S aCCuRate tO Say that the fLaVORS IN a HIGHEr PrOOF SpIRIt aRe OfteN LeSS dILuted, but we ShOuLd be CaRefuL abOut teLLINg CONSumeRS that mORe aLCOhOL meaNS mORe fLaVOR proof launches: Blackheart Spiced Rum is 93 proof, The Kraken is 94 proof, while Captain Morgan offers a 100 proof Spiced Rum and Admiral Nelson has introduced a 101 proof product.

proof roots Hundreds of years ago, a spirit’s strength was “proved” when whisky and gunpowder were mixed and ignited. If the mixture flashed, then such whisky was said to have been proved; if ignition failed, it meant that the spirit was weaker than “proof strength.” Hydrometers eventuallybecamethestandard tooltogaugealcoholpercentage by volume, but the term proof has remained part of liquor nomenclature.

“There is an arms race with new entries in spiced rum and higher proof,’ says Grasse. “It risks becoming a gimmick and I think that is dangerous because the industry can get its arm slapped, like a Four Loko situation.” Indeed, the proliferation of highproof spirits carries the seeds of its own peril as some states are taking notice of extremely high-proof products and their impact. Several already have proof bans in place, including Ohio (bans 151), Minnesota (bans above 160), California (bans above 153) and Florida (bans above 153). A 2010 study the Iowa Alcoholic Beverages Commission also looked at options for limiting high-proof alcohol sales, including eliminating alcohol sales above 151 proof or limiting sizes of high proof products. These signs of pushback suggest that suppliers, marketers and re-sellers alike need to be mindful of image. Emphasis at all three tiers needs to be on character and craftsmanship, not strength alone. Coupled with consumer education, higher proof can mean greater flavor, more diversity, new usage and superior cocktails, provided the products rely on more than potency in their message. n

2012 BIN 67

how low Can you go? Lower-Proof and Lower-Calorie Beverages Gain Traction By RoBeRt haynes-peteRson

hile it seems a new cask-strength whisky or high-octane tequila is launched each week, there is an opposing—if notequal—trendfeaturingbeveragealcoholdesignedto not blast your socks off. “There is definitely a trend toward including non-alcoholic and lower-alcohol cocktails on bar menus around the U.S. and beyond,” says Natalie Bovis, cocktail consultant and author of the mocktail bible Preggatinis. “While we all enjoy a good, strong classic cocktail, there are moments when driving home, health or fitness take priority.” Bovis is working with a hotel group to create low-alcohol options for its restaurants and bars. Her client is not alone: Steakhouse chains like Morton’s and Fleming’s each offer low-cal/lowproof options. At Saltbox, a new bar and gastropub in San Diego, “Zero Proof” and “Low Cal” categories are listed alongside full-strength original and classic cocktails. “There is a growing cocktail culture in San Diego,” says Erin-Elizabeth Williams

68 BIN 2012

of Hush Cocktails, which created the Saltbox cocktail menu. “But San Diego is also a driving city. The designated driver shouldn’t miss out on all the flavor, so we added the Zero Proof menu.”

Calorie Counting Of course, step one in assessing the “skinny” trend in beverage alcohol is to remember that alcohol contributes calories; the simplest way to make a low-calorie drink is to lower the percentage of alcohol. At the same time, low-proof and lowcal don’t necessarily equate: An 80-proof shot of tequila is lower in calories than the same amount of a 30-proof Irish cream liqueur. But the target audience may be the same: young drinkers, particularly women, concerned with fitness. Bethenny Frankel’s pre-mixed Skinnygirl cocktail drinks (now owned by

Beam Inc.) have spawned an entire subculture around low-cal drinks that tend to be lower in alcohol content (Skinnygirl White Cranberry Cosmo, the latest flavor in the portfolio, clocks in at about 10% ABV). “Skinnygirl is definitely a lifestyle brand,” says Senior Brand Manager Melanie Hellenga. “It’s all about balancing everything in her life.” Most “skinny” cocktails run under 100 calories, 200 to 300 less than their traditional counterparts. “We don’t really focus on the ABV for the brand,” notes Hellenga, “But the readyto-sell segment is definitely low proof.” While Skinnygirl may have kickstarted the low-cal cocktail movement, it’s hardly alone. One of the most buzzedabout seminars at the 2011 Tales of the Cocktail involved “H2O cocktails” from Liquid Kitchen’s Kathy Casey—essentially water freshly infused with fruit and herbs and blended with vodka, creating refreshing, 80-calorie low-proof cocktails. Opting for ingredients like fresh fruit over prepared mixers instantly cuts the calorie count, as do low-proof base ingredients, like wine, saké or soju.

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2012 BIN 69

LIMe Lyte

1½ oz. Voli Lyte 2 oz. Club Soda 2 Lime Wedges Serve over ice. Squeeze and drop limes into drink and stir Glass: Rocks Garnish: Lime Approx Calories: 75

“Soju is distilled, but also has the koji [mold] presence in saké,” says Tara Fougner, director of marketing for Ty Ku Spirits, whose soju comes in at 24% ABV. “So it has more flavor than vodka, without the strength.” Saké and soju are also often available to venues holding a beer/ wine license “so they can bring a cocktail culture in.” When it comes to spirits, to some degree a distiller’s hands are tied: Most distilled spirits, like bourbon and vodka, have a minimum legal ABV of 40%. The workaround may be changing your spirit’s category. “There’s nothing magic about the 80 proof cutoff,” says Adam Kamenstein, CEO of Voli Spirits, which positions even its core product, Voli Lyte, as a “flavored” vodka (featuring a touch of citrus and electrolytes). Flavored vodkas are permitted to come in at 60 proof. “At that level, it gives you what you want out of alcohol, along with the viscosity and mouth feel,” he says. “It also allowed us to put in less of the flavorings, saving calories, because we didn’t have to worry about overcoming the burn of 80 proof vodka.” Like Voli, Veev Açai (officially a liqueur) runs at 30%, and touts its low-calorie health benefits (Açai berries are high in antioxidants). On the Veev website, a menu of Skinny Cocktails top out at 125 calories for the Skinny Açai Cosmo and the Skinny Superfruit Margarita (which includes an ounce of Veev and ½ oz. of blanco tequila). Health-consciousness is also a key selling point for PAMA liqueur; this pomegranate-based liqueur is buoyed not only by its antioxidants, but also its lower alcohol content (17% ABV, 34 proof alcohol). Another surefire route to lowercalorie cocktails is to focus on the mixer rather than the spirit itself. American Beverage Marketers’ Master of Mixes Lite line features three flavors—Margarita, Strawberry and Sweet N’ Sour—made

70 BIN 2012

from real fruit juice and featuring 20 calories or less per serving. A proprietary blend of ingredients (but no sugar) helps the Master of Mixes Lite mixers deliver mouthfeel and flavor that can hold their own in cocktails.

Variations on Established Themes Even “normal” distilled spirits are touting low-cal benefits. Partida Tequila promotes its on-premise Partida Margarita as lower in both alcohol and sugar content, in part by ditching the Triple Sec and adding water. Courvoisier recently released a new lower ABV (18% instead of 40%) iteration called Courvoisier Rosé, a blend of Cognac and red wine. According to Jay Matthew, general manager, “The lighter, lower-proof liquid enables easy drinking for any occasion. It’s also a smooth alternative to the traditional flavor profile of Cognac.” In December, ArKay Beverages, a new company, began selling ArKay, an alcohol-free whisky flavored drink designed to target those who can’t drink alcohol for health or religious reasons. The low-proof trend may also be stronger in the U.K., where low- and no-alcohol wine sales are

low Proof

the rise, perhaps in the face of stringent anti-abuse ad campaigns, according to Nielsen data. Many American winemakers and marketers have also reported an increased interest in wines in the 11-12% range, as opposed to 15-16%, in part because of their ability to pair better with meals. Lou Capitao, managing partner at Touchstone Wines, which produces Ricossa Moscato d’Asti, credits alcohol content in part for the incredible recent popularity of Moscato: “When we held focus groups, we found that everyone knew Moscato d’Asti has a lower alcohol content [about 5.5%], and many knew the rough percentages. And I’ve heard that often people will drink Moscato at the end of the evening, because they don’t want a strong drink.” When it comes to menu options, determining calorie count or total proof requires some thought, says Hush Cocktails’ Williams: “It’s our job, not the customer’s, to sort out what works and what doesn’t by taking the time to look at the proofs, how many calories are in each ounce, and balancing these elements.” n Robert Haynes-Peterson covers wine and spirits for a variety of publications and is co-editor of the American Sommelier Association’s 24-week Vinification and Viticulture program. He lives and drinks in New York City.

a selection

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Jim Beam®, Jim Beam® Devil’s Cut™ Kentucky Straight Bourbon Whiskey, Red Stag by Jim Beam® Kentucky Straight Bourbon Whiskey Infused With Natura Natural Flavors and Jim Beam Black® Kentucky Straight Bourbon Whiskey, 40%, 45%, 40% and 43% Alc./Vol. ©2011 James B. Beam Distilling Co., Clermont, KY. *Beverage Testing Institute, Inc. – 2008 Professional Tasting – Chicago, Il. Compared to other top-selling North American whiskeys including BIN 71 Woodford Reserve®, Wild Turkey® 101, Jack Daniel's® Gentleman Jack, Crown Royal® Blended Whisky, and2012 Jack Daniel's® No. 7 Black

Visit Our New Young’s Market Express Showroom at Our Los Angeles Location!

A Great Shopping Experience for Licensees We are dedicated to providing world-class services which consistently exceeds the needs and expectation of our customers. NORTH LOCATIONS

W. SACRAMENTO 3740 Seaport Blvd. #10 local: (916) 617-4424 toll-free: (800) 778-4440 fax: (916) 617-4427

SANTA ROSA 256 Sutton Pl. #106 local: (707) 588-9896 toll-free: (877) 585-5170 fax: (707) 206-0376

OAKLAND 7307 Edgewater Dr. Ste. C local: (510) 553-9275 toll free: (800) 368-9774 fax: (510) 553-9282

SAN FRANCISCO 2200 Jerrold Ave. Ste. B local: (415) 648-4158 toll-free: (877) 263-0796 fax: (415) 648-4602

SOUTH LOCATIONS VENTURA 4483 McGrath St. #103 local: (805) 654-9580 toll-free: (866) 469-9293 fax: (805) 654-9585

VAN NUYS 16123 Covello St. local: (818) 994-4866 toll-free: (866) 594-9910 fax: (818) 994-4671

LOS ANGELES 450 South Central Ave. local: (213) 612-1263 toll free: (800) 627-2777 fax: (213) 612-1226

RIVERSIDE 1243 Columbia Ave. local: (951) 684-8469 toll-free: (866) 446-2991 fax: (951) 684-8473

SAN DIEGO 8330 Miralani Dr., Ste. B local: (858) 537-2815; toll-free: (800) 208-0744; fax: (858) 537-2819

72 BIN 2012

Shopping at Young’s Market Express is not only convenient, but also profitable through these many benefits:

* * * * * * *

No broken case charge Hundreds of brands to choose from Discount on ALL products Use your credit card and enjoy your reward points Blue Tag Specials VIP invitation to seminars, and special events Benefits from promotional products like wine lists and point-of-sale materials We accept MasterCard, Visa and JCB

All sales must be accompanied by a valid California Driver’s license or other photo identification, a valid ABC license, and a Resale permit. More information about the latest news, promotions, and discounts can be found on our website at www.youngsmarket.com

Ad Index | MARKETPLACE

Ad Index Alphabetical Listing Of Advertisers................................ 2 & 3

Restaurant & Bar Brand Advertising & Pricing Info.............................................4

Mixers Brand Advertising & Pricing Info.............................................5

Beer Marketplace Brand Advertising & Pricing Info.......................................... 13

Wine & Spirits Marketplace Brand Advertising & Pricing Info.......................................... 31

California Classified Beverage Industry Classified Ads.......................................127

Industry Directories AProduct Index.........................................................................143 ABC Directory............................................................................172 Associations...............................................................................173 Board of Equalization.............................................................174 Beverage Industry Directory................................................175

The Most Complete Beverage Industry Information Available In California. Pricing & manager promotions (post-offs), supplier advertising, Brand & distributor indexes, plus a complete industry directory. (951) 272-4681 | Fax:(951) 272-4816

MARKETPLACE B I N 1

MARKETPLACE | Ad Index

R estaurant & Bar _______________________________ Franco’s Cocktail Mixes. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Grenier Wholesale Liquor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 Jose Cuervo Margarita Salt. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 4 Tabasco . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 5

Mixers _______________________________

Mutual Wholesale Liquor. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 25 Paleewong Trading. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 24 Sapporo Beer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 26 Spaten West.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Sunshine Imports. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Thames America Trading Co.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 27 Warsteiner. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 29 Wine Warehouse. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 28 Wine Warehouse Beer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 30

Brands of Britain. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 6 Daily’s Cocktails & Mixers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 7 Finest Call Premium Cocktail Mixers. . . . . . . . . . . . . . . . . . . . . . . 8 Kelly y Gonzalez Cocktail Mixers. . . . . . . . . . . . . . . . . . . . . . . . . . . 9 La Paz Party Mixers. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .10 Leftys O’Doul’s. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 11 Major Peters. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 12

Wine & Spirits _______________________________

Beer _______________________________ Alhambra. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 13 Anchor Steam Beer: Beer Regional Wholesalers.. . . . . . . . . . . 14 Carlsberg USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 14 Chang. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 15 Clausthaler N.A. Beer. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 Crown Imports. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 16 DBI Beverage San Francisco. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 17 Del Rey Beverage Distributors. . . . . . . . . . . . . . . . . . . . . . . . . . . . 18 Famosa. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 19 Firestone Walker Brewing Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . 20 Global Beer Network. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 21 Hofbrau . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 22 Heineken. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 23 Merchant du Vin Specialty Beer Importer. . . . . . . . . . . . . . . . . 24 2

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Adult Chocolate Milk. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 33 Advantage International. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 34 AGWA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 35 American Wine & Spirits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 36-41 Beam Global Wine & Spirits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 42 Bendistillery.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 43 Blue Ice. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 32 Bock Artisan Wines & Spirits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 44 Bodegas Paternina. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 45 Brown-Forman. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 46 Caballeros Inc.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 47 CaMomi . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 48 Castle Brands. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 49 Cabana Cachaca. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 31 Chamucos Tequila. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 51 Chinaco Tequila. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 52 Chrissa Imports. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 53 Chrissa Imports: Glacier Potato Vodka. . . . . . . . . . . . . . . . . . . . 54 ChocoVine. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 50 Classic Wines of California. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 55 D’Aquino Italian Imports Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 56

Ad Index | MARKETPLACE Diageo . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 57 DonQ Rum. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .58 Dos Maderas. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 59 El Sagrado Tequila. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 60 Estates Group, The . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 61 Ferrari-Carano Vineyards & Winery . . . . . . . . . . . . . . . . . . . . . . . 62 Fragoli Liqueur . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 63 Gemini Spirits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 64 GK Scaggs. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 65 Grenier Wholesale Liquor . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 HGC Imports. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 66 IS Vodka. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 69 Island 808 . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 70 JFC International Inc. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 71 Jacquin’s Prestige Liquors. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 72 John L. Sullivan.. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 73 Kai Vodka. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 74 Karlsson’s Gold . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 67 Karma Tequila . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 75 Kindred Spirits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 76 Krome . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 68 Lablon. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 77 Maddalena Vineyard Brands. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 78 Moet & Hennessy USA . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 79 Nolet’s. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 80 Pacific Edge Wine & Spirits. . . . . . . . . . . . . . . . . . . . . . . . . . . . 82-83 Pacific Estates. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 86 Pacific Wine & Spirits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 84-85 Perfect Vodka. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 87 Pernod Ricard USA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 88 Pisco Gran Sierpe. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 81 Raymond Vineyards. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 89 Rémy Cointreau USA. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 90 Sagatiba Cachaça. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 91 Sakiri Vodka . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 92 Shannon Ridge Vineyard & Winery . . . . . . . . . . . . . . . . . . . . . . . 93 Sho Chiku Bai Sake. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 94 Sidney Frank Importing Co. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 95 Slim Spirits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . .96 SKYY Spirits Inc... . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 97 Southern Wine & Spirits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 98-109 Square One Organic Spirits . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 110 Tequilas Premium. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 112 Tequila Semental. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 114 Three D Spirits. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 Trinchero Family Estates . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 111 Tito’s Handmade Vodka. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 113 Tricana Global Imports. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 115 Vampire. . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . . 116 Ventura Limoncello �� 117

Watts Winery �� 118 W.J. Deutsch & Sons, Ltd. �� 119 Wine Warehouse �� 120-122 Young’s Market Company �� 123-126 Young’s Market Express �� 127

California Classifieds _______________________________ BevAlert �� 128 CSA �� 129 2POPS �� 130 Bridge Cities Consulting. �� 131 California ServeSMART �� 132 Alan Forester Attorney �� 133 Art Rodriguez:Liquor Licenses �� 134 Flow �� 135 Hinman & Carmichael Attorneys. �� 131 Liquor License Specialists �� 140 Newood Display Fixture Mfg. Company �� 136 Next Day Flyers �� 141 Omega Pattern Works Carpet �� 137 Sinsational Events �� 138 BIN Creative �� 139 Wine Racks �� 142

Advertise in the Classified Pages Michael Chu

Manfred Schaffler

(951) 272-4681

(925) 932-4999

Southern California

Northern California

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In California Contact: Steve Krug, Western Regional Manager (310) 358-7699 Fax (310) 827-2404 MARKETPLACE

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We serve outstanding Bloody Marys KELLY y GONZALEZ internationally famous Bloody Marys are served in the world’s top restaurants, hotels, race tracks and casinos from California, Las Vegas, to Florida, the Bahamas, the West Indies and other famous resorts around the world. Our specially formulated, delicious recipe was developed for the Bloody Mary drinker who is not satisfied with “ordinary Bloody Mary Mixes.” We’re the best — Check Us Out!

For FREE Samples, Call (714) 378-5149

L.A & Orange County Young’s Market Co. (800) 627-0227 TLD Acquisition Co. LLC (310) 324-5111 Sysco Foods (909) 595-9595

San Diego

Rainbow Dist. Co. (619) 308-1177

Palm Desert/Indio Fulton Distributing (760) 347-8669

Kelly-Gonzalez International, Inc. 18627 Brookhurst St., Suite 323, Fountain Valley, CA 92708 • Fax (714) 378-5169

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BEVERAGE INDUSTRY NEWS

To Reach: 20,000 REACH IAL T POTEN ERS M O T CUS ONTH! EACH M

• • • •

The owners and managers who make the purchasing decisions for California’s top on- and off-sale establishments. Store managers who choose which products to promote, which displays to set up, and where to set your product on their shelves. Bar managers who choose which products go in the well and which are featured in the back bar. Bartenders who directly influence customer choice.

Call for our low advertising rates and deadlines.

Southern California 951.272.4681 Northern California 925.932.4999 MARKETPLACE

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CLAUSTHALER ....simply the best MARKE

When it comes to non-alcoholic beer, donâ&#x20AC;&#x2122;t your customers deserve the best.

Now also available in Golden Amber Ale. CALIFORNIA DISTRIBUTORS BY COUNTY

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Northern California Angell Distributing Lake/Mendocino Golden Brand Distributing San Francisco Bay Area Distributing Alameda/Contra Costa Beneties Distributing Tuolmne/Amador Clark Miller Distributing Napa County Maita Distributing San Mateo Delta Brands Stanislaus Humboldt Beer Humboldt/Del North/Trinity Siskiyou

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Southern California Lassen Beverage Lassen/Plumus /Modoc Mesa Distributing Marin County/Sonoma County Redding Distributing Shasta County Saccani Distributing Alpine, El Dorado, Sacramento, Solano/Sierra/ Sutter/Yolo Nevada/Placer/Colusa San Joaquin Beverage San Joaquin South Bay Beverage Santa Clara

Allied Distributing Ventura County Haralambos Beverage E. Los Angeles Orange/ Riverside E. Riverside/Indio/Palm Springs West & South Los Angeles San Bernardino Mesa Distributing San Diego W.A.Thompson Kern/N.San Bernardino

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dbi DBI Beverage San Francisco

245 South Spruce Avenue • suite 900, South San Francisco, CA 94080 • 415-935-2100 • Fax: 415-935-2104 www.dbibeverage.com • Serving all of San Fransico & San Mateo Counties

BEER Amstel Light Anchor Steam Anderson Valley Asahi Ballast Point Blue Heron Ale Blue Moon Brew Dog Chimay Chouffe Clausthaler Colt 45 Coopers Coors Banquet Coors Light Corona Extra & Light Cristal Cusquena Dogfish Head Ales Duvel Eye Of The Hawk Fat Tire Amber Ale Foster’s Lager & Bitter Four Loko Full Sail Ale Hard Core Cider Hamms Heineken Henry Weinhards Hennepin Imperial

Keystone Kronenbourg 1664 Leinenkugel Liefman’s Lone Star Magnum Malt Liquor Maredsous MGD 64 Mickey’s Malt Liquor Mike’s Lemonade Miller Genuine Draft Miller High Life Miller Lite Milwaukee’s Best Modelo Especial Molson Canadian Negra Modelo Newcastle Brown Ale Old English Olympia Ommegang Pabst Blue Ribbon Pacifico Peroni Pilsener-El Salvador Pilsner Urquell Pyramid Ales Radeberger Rare Vos Regia Red Tail Ale Rainier Ale

Samuel Adams Sapporo Schlitz Malt Sharp’s Non-Alcoholic Sheaf Stout Sierra Nevada Sparks St. Ides St. Pauli Girl Strongbow Cider Steel Reserve Steinlager Suprema Tetley’s Tsingtao Tyskie Wyder’s Cider Woodchuck Cider 21st Amendment NON-ALCOHOL Activate Arrowhead Water Belfast Cider Boylan’s Calistoga Water Calypso Lemonades Guayaki Mash Nesquik Perrier Purity Organic Juices

Red Bull Energy Drink San Pellegrino Thomas Kemper Root Beer Vita Coco Welch’s Juices WINE Batitu Calina Fidelity Freemark Abbey Granite Cloud Henry Bronson Hybrid IL Poggio Joyce Vineyards Kendall Jackson La Crema Los Alisos Malk Family Murphy Goode Paoletti Sonoma Valley Portworks Stonestreet Terra Sonoma Thomas Halby Toschi Vallformosa Work Vineyard X Winery Zellerbach Zyme

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Central Beer Import & Export, Inc. Miami, Florida 33130 Phone: (305) 415-9966 • (301) 356-5595 • Fax: (305) 415-9955 • www.centralbeer.com MARKETPLACE

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Heineken USA

3780 Kilroy Airport Way, Suite 500, Long Beach, CA 90806 562-506-1800 | www.heineken.com

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Exclusive North American Importers for:

3100 Gravenstein Hwy. North Sebastopol, CA 95472

Abbaye d’Aulne Val de Sambre Belgian Ales : Blonde des Peres Sur Lie • Brune des Peres Sur Lie Triple Blonde Sur Lie • Triple Brune Sur Lie Welsh E.S.B. • Welsh Double Dragon (Only Welsh beers in U.S.) Golden Promise (First organic ale in U.S. from Scotland)

(707) 829-1101 • Fax (707) 829-1157

(707) 829-5599 • Fax: (707) 829-1157

• Ace Apple • • Ace Perry •

3100 Gravenstein Hwy. North, Sebastopol, CA 95472

ACE PREMIUM CIDERS

America’s Best

• Ace Apple Honey • • Ace Berry •

EAGLE DISTRIBUTING CO. Marin/Lake & Mendocino Counties (707) 575-3121

HUMBOLDT BEER DISTRIBUTING Eureka (707) 442-5794

MATAGRANO, INC. San Francisco/San Mateo (650) 246-3770

MORROW DISTRIBUTING Sacramento (530) 666-3263

EL DORADO DISTRIBUTING LA/Orange/Santa Barbara/ Ventura/San Diego Counties (714) 899-5959

MANZO BEER & ALE Alameda/ W. Contra Costa/ South Bay (650) 641-3205

MORRIS DISTRIBUTING Sonoma/Napa (707) 769-7294

WINE WAREHOUSE INC. SOUTHERN CALIFORNIA Fresno/San Luis Obispo (800) 331-2829 (213) 724-1700 MARKETPLACE

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Real British Cider! In Somerset, England they have been growing special apples just for cider making, for hundreds of years. This special blending of cider apples has created Blackthorn’s pleasingly dry, yet full flavored taste. This unique taste has made Europe’s most popular cider. Available Packages: 13.2 gal/ 50 ltr kegs 33.8 oz/1 ltr 6pk 330 ml/11.2 oz/ 6 x 4 packs 6% abv

A Blast from the Past”. Originally bottled in 1953 in it’s signature baby bottles, Babycham was an instant hit among women looking for their own special drink. An exellent substitute for Wine & Champagne with half the alcohol. In 1957 it became the first alcoholic beverage ever advertised on TV in the UK. This cool refreshing pear drink is made 100% from fermented pear juice. Babycham is called perry in the UK, but in the US it is viewed as pear cider. Domestic pear ciders contain no pear juice and are made by adding pear flavoring to fermented apple juice. This is the first time Babycham has ever been avaliable on draft anywhere in the world, including the UK. It has 6%abv and is sold alongside beer & cider.

Available in: 50 liter kegs & 750ml/12pk bottles.

Wine Warehouse (800) 331-2829

Imported by Sunshine Imports • Los Angeles, CA 90066 (310) 822-4424 Fax: (310) 822-4484 28

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Distibuted by: Northern California: Southern Wine & Spirits Company Southern California: Haralambos Beverage Company Mesa Distributing Company GBL W.A.Thompson MARKETPLACE

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Distributed by Southern Wine & Spirits MARKETPLACE

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contact Chrissa Imports at (650) 877-8460 for ordering and information or contact Elias Emergui • (415) 370-8463 • eliasemergui@gmail.com

34 BBI N 36 I N MARKETPLACE MARKETPLACE Chateau les Maurins - Bordeaux, Entre-Deux-Mers - 2009

Denis Marchais - Cabernet Sauvignon - VDP Oc 2007

Kraemer - Brut - Blanc de Blancs

Marcel Martin - La Rochetais - Puilly Fume 2008

Denis Marchais - Merlot - VDP Oc 2007

Chateau Mezain - Bordeaux red - 2009

Denis Marchais - Sauvignon Blanc - VDP Val de Loire 2009

Marcel Martin - Rose d’Anjou - Loire_2009

Chateau Mezain - Bordeaux white - 2009

Chateau Peymouton - Saint Emilion Grand Cru - 2007

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Advantage International Purveyors of exceptional value in fine French wines

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AMERICAN WINES OF CALIFORNIA

FOR ORDERS -- Call Toll Free -Order Desk .......... (1-800) 282-4797

Southern California: 17101 Valley View Ave ● Cerritos, CA 90703 Northern California: 33321 Dowe Avenue ● P.O. Box 5001, Union City, CA 94587 -> PLEASE CONSULT YOUR SALESPERSON FOR DISCOUNT INFORMATION. WHISKEY DOMESTIC BOURBON

COMBIER

QUATTRO MANI

DARCIE KENT

FAIR.

VELENOSI

DEEP SEA

KOVAL

TRIMBACH

VILLA SPARINA

DeLILLE CELLARS

RYE WHISKEY

VARNELLI

PROSECCO

DESERT WIND

KOVAL

RUM DOMESTIC

ANERI

DOYENNE

WHISTLE PIG

CHARBAY

BORGO MAGREDO

DUCK POND

SMALL BATCH

RUM IMPORTED

CANALETTO

EMMOLO

CHARBAY WHISKEY

BLACKWELL RUM

FANTINEL

EPISODE

DOUBLED & TWISTED

RHUM J.M

LAMBERTI

ESSER CELLARS

WHISKEY IMPORTED BLENDED SCOTCH

SAMAROLI

NINO FRANCO

ETUDE

CACHACA

PRIMATERRA

FAUST

WEMYSS

MAE DE OURO

OTHER IMPORTED SPARKLING

SINGLE MALTS

MEZCAL

INNISKILLIN Canada

SAMAROLI

SOMBRA

SPANISH SPARKLING

FLORA SPRINGS WINERY & VINEYARDS FLOWERS VINEYARD & WINERY

GIN IMPORTED

TEQUILA

ELVI

DARNLEY'S VIEW

123 TEQUILA

SEGURA VIUDAS

G'VINE

CHARBAY

DOMESTIC WINES

VODKA DOMESTIC

DELEON

CHARBAY VODKA

EXCELLIA

LIXIR

KARMA

75 WINE CO by Tuck Beckstoffer Wines 90+ CELLARS

VODKA IMPORTED FAIR.

SPARKLING WINE DOMESTIC CALIFORNIA SPARKLING

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HAGAFEN CELLARS

PURITY

J VINEYARDS

WODKA VODKA

LAETITIA

BRANDY IMPORTED ARMAGNAC

OTHER DOMESTIC SPARKLING

CASTAREDE

BRANDY IMPORTED OTHER

SPARKLING WINE IMPORTED AUSTRALIAN SPARKLING

CARMEL

PETALUMA

COGNAC

SEAVIEW

GROSPERRIN

FRENCH SPARKLING

FRENCH BRANDY

CHAMPAGNE

TRIMBACH

ALFRED GRATIEN

GRAPPA

BOLLINGER

ALEXANDER

DE VENOGE

GAJA

GOSSET

SUPREMA

LANGLOIS

PISCO

LAURENT PERRIER

BARSOL

POL ROGER

ORO PISCO

OTHER FRENCH SPARKLING

APERITIF / BITTERS IMPORTED

GRATIEN & MEYER

BITTER TRUTH

PIERRE SPARR

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SIMONNET-FEBVRE

L'ESPRIT DE JUNE

SIMPLE PECHE

VARNELLI

ITALIAN SPARKLING

CORDIALS DOMESTIC FLAVORED CORDIAL DOMESTIC

BRACHETTO

CHARBAY

ARGYLE

BANFI OTHER ITALIAN SPARKLING

CA'DEL BOSCO

J VINEYARDS

FANTINEL

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CORDIALS IMPORTED FLAVORED CORDIAL IMPORTED

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HOGWASH by Tuck Beckstoffer Wines HUNDRED ACRE WINERY

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BARBIERI

J VINEYARDS & WINERY

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JOSEPH CARR

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LEVENDI

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MISCHIEF & MAYHEM

QUINTESSA

HUGEL

CHATEAU MONTROSE

COTES DE BEAUNE

RANCHO ARROYO GRANDE

JOSMEYER

MARQUIS DE PEZ

CHANSON

RED DROP

PIERRE SPARR

ST.-JULIEN

DARVIOT PERRIN

REMIX IBERIAN

TRIMBACH

CHATEAU DUCRU BEAUCAILLOU

FAIVELEY

RIDGE VINEYARDS

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JACQUES PRIEUR

ROBERT STEMMLER WINERY

ALBERT SELTZ

CHATEAU LEOVILLE

JJ VINCENT

ROCHIOLI

WHITE BLEND

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LOUIS LATOUR

ROW ELEVEN

HUGEL

BORDEAUX WHITE

MISCHIEF & MAYHEM

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PIERRE SPARR

ENTRE-DEUX-MERS

NICOLAS POTEL

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BEAUJOLAIS

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OLIVIER LEFLAIVE

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COTES DE CHALONNAISE

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HENRY FESSY

CHATEAU FERRANDE

BRIDAY

SBRAGIA FAMILY

LOUIS LATOUR

CHATEAU S DE SUDUIRAUT

CHATEAU DE CHAMIREY

SEMLER MALIBU ESTATE

CRUS BEAUJOLAIS

LOUPIAC

FAIVELEY

SEMPER by Tuck Beckstoffer Wines

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LOUIS LATOUR

SHENANDOAH VINEYARDS

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MISC. FRENCH APPELLATIONS

OLIVIER LEFLAIVE

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MACONNAISE

SOBON ESTATE

JJ VINCENT

PREMIUS

CHANSON

SOCKEYE

POTEL AVIRON

SAUTERNES

CHATEAU FUISSE

SONOMA COAST VINEYARDS

BORDEAUX RED

BARTON & GUESTIER

CHATEAU VITALLIS

SOUVERAIN

HAUT-MEDOC

CHATEAU D'YQUEM

FAIVELEY

ST. CLEMENT

MOULIN DE LA LAGUNE

BURGUNDY RED

JJ VINCENT

STAGS' LEAP WINERY

MARGAUX

COTES DE BEAUNE

LOUIS LATOUR

STEELE WINERY

CHATEAU DAUZAC

CHANSON

MISC. FRENCH APPELLATIONS

STONECAP

CHATEAU DURFORT VIVENS

DOMAINE HUMBERT

BRIDAY

STRATTON LUMMIS

CHATEAU LASCOMBES

FAIVELEY

SAUVIGNON/FUME BLANC

TANGLEY OAKS

CHATEAU MARGAUX

GUYON

SIMONNET FEBVRE

TAZ VINEYARDS

MEDOC

JACQUES PRIEUR

TERLATO VINEYARDS

CHATEAU GREYSAC

LOUIS LATOUR

LANGUEDOC/ROUSSILLON RED

THE VEGAN VINE

CHATEAU ROLLAND DE BY

MISCHIEF & MAYHEM

CABERNET SAUVIGNON

THOMAS GEORGE ESTATES

MISC. FRENCH APPELLATIONS

NICOLAS POTEL

BARTON & GUESTIER

TURN FOUR

CHATEAU BONNET

OLIVIER LEFLAIVE

CHARDONNAY

VERMEIL

CHATEAU CAMELOT

COTES DE CHALONNAISE

BARTON & GUESTIER

VINIFERA by Tuck Beckstoffer Wines

CHATEAU CHARRON

CHATEAU DE CHAMIREY

COTES DU ROUSSILLION

WASHINGTON HILLS

CHATEAU D'ARVEYERS

FAIVELEY

HECHT & BANNIER

WATERBROOK

CHATEAU DE BON AMI

LOUIS LATOUR

MERLOT

WEINSTOCK CELLARS

CHATEAU FOURCAS DUPRE

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BARTON & GUESTIER

WINDSOR SONOMA

CHATEAU LA MAROUTINE

BERTAGNA

PINOT NOIR

WINNEFRED WINERY

CHATEAU LE PETIT

CHANSON

BARTON & GUESTIER

WOMEN OF THE VINE

CHATEAU LES TROIX CROIX

DOMAINE D'EUGENIE

RED BLEND

ZACA MESA WINERY

CHATEAU PEUY SANCRIT

FAIVELEY

90+ CELLARS

FRENCH WINE ALSACE

CHATEAU PEYCHAUD

GUYON

CHAPOUTIER

CHATEAU ST SULPICE

JACQUES PRIEUR

HECHT & BANNIER

GEWURZTRAMINER

PAUILLAC

LOUIS LATOUR

LICHINE

ALBERT SELTZ

CHATEAU CORDEILLAN

MISCHIEF & MAYHEM

ROSE

HUGEL

CHATEAU PICHON LONGUEVILLE

NICOLAS POTEL

90+ CELLARS

JOSMEYER

CHATEAU RESERVE DE LA COMTESSE LES TOURELLES DE LONGUEVILLE

ROUSSEAU

LICHINE

PINOT NOIR

SHIRAZ

PIERRE SPARR TRIMBACH PINOT BLANC

ALBERT SELTZ HUGEL JOSMEYER PIERRE SPARR TRIMBACH PINOT GRIS

HUGEL JOSMEYER PIERRE SPARR TRIMBACH

PESSAC-LEOGNAN

CHATEAU DU CRUZEAU CHATEAU ROCHEMORIN POMEROL

CHATEAU BEAUREGARD CHATEAU ROYAUMONT ST.-EMILION

CHATEAU DE PARSAC CHATEAU PETIT FIGEAC CHEVAL NOIR ST.-ESTEPHE

CHANSON

BARTON & GUESTIER

LOUIS LATOUR

SYRAH

BURGUNDY WHITE

JEAN LUC COLOMBO

CHABLIS

CHANSON CHRISTIAN MOREAU DOMAINE LOUIS MOREAU FAIVELEY MISCHIEF & MAYHEM OLIVIER LEFLAIVE SIMONNET FEBVRE CHARDONNAY

LANGUEDOC/ROUSSILLON WHITE CHARDONNAY

LOUIS LATOUR VIOGNIER

JEAN LUC COLOMBO

LOIRE RED ANJOU

SAUVION

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American Wines of California Order Desk: (1-800) 282-4797 CHINON

ROUGE GARANCE

AGLIANICO

FANTINEL

SAUVION

CROZES HERMITAGE

RE MANFREDI

PUIATTI

SANCERRE ROUGE

CHAPOUTIER

WHITE BLEND

TORRE ROSAZZA

ALPHONSE MELLOT

JABOULET

RE MANFREDI

RED BLEND

LOIRE WHITE

JEAN LUC COLOMBO

CAMPANIA

LA RONCAIA

CHENIN BLANC

GIGONDAS

AGLIANICO

RED VARIETAL

CHATEAU DE LA ROULERIE

CHAPOUTIER

FEUDI DI SAN GREGORIO

KANTE

MUSCADET

CHATEAU DU TRIGNON

VESEVO

REFOSCO

CHATEAU L'OISELINIER

JABOULET

VINOSIA

KANTE

SAUVION

HERMITAGE

FALANGHINA

LA RONCAIA

POUILLY FUME

BETTS & SCHOLL

FEUDI DI SAN GREGORIO

SAUVIGNON/FUME BLANC

CHATEAU DE TRACY

CHAPOUTIER

LA CASA DELL ORCO

LA RONCAIA

DOMAINE GRAPPE D'OR

JABOULET

VINOSIA

TORRE ROSAZZA

JOLIVET

ST. JOSEPH

FIANO

WHITE BLEND

SANCERRE

CHAPOUTIER

FEUDI DI SAN GREGORIO

GRAVNER

ALPHONSE MELLOT

J. VIDAL FLEURY

LA CASA DELL ORCO

WHITE VARIETAL, OTHER

DOMAINE FOURNIER

VACQUEYRAS

VESEVO

FANTINEL

DOMAINE LE BEAUX REGARDS

JABOULET

VINOSIA

GRAVNER

JOLIVET

RHONE WHITE

GRECO

KANTE

SAUVION

CHATEAUNEUF-DU-PAPE

FEUDI DI SAN GREGORIO

LA RONCAIA

SAUMUR

CHATEAU DE LA GARDINE

LA CASA DELL ORCO

ITALY DESSERT WINES

THIERRY GERMAIN

JABOULET

VESEVO

CASTELLIN VILLA

SAUVIGNON/FUME BLANC

LESCOMBES D'ARNEVELL

VINOSIA

LUNGAROTTI

JOLIVET

COTES DU RHONE

PRIMITIVO

MAZZI

SAVENNIERES

J. VIDAL FLEURY

FEUDI DI SAN GREGORIO

QUATTRO MANI

NICOLAS JOLY

JEAN LUC COLOMBO

VINOSIA

VELENOSI

VOUVRAY

CROZES HERMITAGE

RED BLEND

LAZIO

BARTON & GUESTIER

CHAPOUTIER

DE ANGELIS

WHITE BLEND

SAUVION

JABOULET

RED VARIETAL

CASALE MATTIA

WHITE VARIETAL, OTHER

HERMITAGE

LA CASA DELL ORCO

LOMBARDY

CHATEAU DE LA ROULERIE

BETTS & SCHOLL

PARDI

NEBBIOLO

PROVENCE

CHAPOUTIER

VINOSIA

NINO NEGRI

RED BLEND

JABOULET

WHITE BLEND

RED VARIETAL

HENRI MILAN

MUSCAT

FEUDI DI SAN GREGORIO

NINO NEGRI

MAS DAME

J. VIDAL FLEURY

WHITE VARIETAL, OTHER

WHITE BLEND

ROSE

JABOULET

DE ANGELIS

NINO NEGRI

CHATEAU D'ESCLANS

ST. JOSEPH

VINOSIA

MARCHE

DOMAINE DE L'HERMITAGE

CHAPOUTIER

EMILIA-ROMAGNA

MONTEPULCIANO

JEAN LUC COLOMBO

TABLE WINES FRENCH

LAMBRUSCO

UMANI RONCHI

LES ARNEVELS

RED BLEND

MEDICI ERMETE

RED BLEND

WHITE BLEND

HENRI MILAN

SANGIOVESE

VELENOSI

HENRI MILAN

ROSE

SAN PATRIGNANO

RED VARIETAL

WHITE VARIETAL, OTHER

JOLIVET

WHITE VARIETAL, OTHER

VELENOSI

MAS DAME

L'ESTANDON

MEDICI ERMETE

SANGIOVESE

RHONE RED

FRIULI-VENEZIA GIULIA

UMANI RONCHI

CHATEAUNEUF-DU-PAPE

ITALIAN WINES ABRUZZO

CABERNET SAUVIGNON

VERDICCHIO

BARTON & GUESTIER

CHARDONNAY

FANTINEL

COLLEPAGLIA

CHAPOUTIER

CALDORA

CHARDONNAY

UMANI RONCHI

CHATEAU DE LA GARDINE

MONTEPULCIANO

KANTE

WHITE VARIETAL, OTHER

JABOULET

CALDORA

FRIULANO

UMANI RONCHI

JEAN LUC COLOMBO

CANALETTO

BORGO M

VELENOSI

LESCOMBES D'ARNEVELL

QUATTRO MANI

FANTINEL

PIEDMONT

CORNAS

UMANI RONCHI

LA RONCAIA

ARNEIS

JEAN LUC COLOMBO

PINOT GRIGIO

TORRE ROSAZZA

GIACOSA FRATELLI

COTE ROTIE

CA DONINI

MERLOT

BARBARESCO

CHAPOUTIER

CANALETTO

BORGO M

ALBINO ROCCA

JABOULET

TREBBIANO

CONTE BRANDOLINI

GAJA

COTES DU RHONE

CALDORA

FANTINEL

GIACOSA FRATELLI

90+ CELLARS

WHITE VARIETAL, OTHER

VILLA DEL BORGO

MARCHESI DI BAROLO

J. VIDAL FLEURY

CALDORA

PINOT GRIGIO

MARZIANO ABBONA

JABOULET

UMANI RONCHI

BORGO M

BARBERA

JEAN LUC COLOMBO

BASILICATA

CONTE BRANDOLINI

BORGOGNO

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LA SCOLCA

MANDRA ROSSA

COLDISOLE

CASTELLO DI CIGOGNOLA

RED VARIETAL

MIRABILE

GAJA

CONTRATTO

CA BIANCA

PLANETA

IL PALAZZONE

GIACOSA FRATELLI

SAUVIGNON/FUME BLANC

RAPITALA

IL POGGIONE

BOSCHIS

GAJA

TERRE DI SICANI

LE CHIUSE

MARCHESI DI BAROLO

PUGLIA

ZISOLA

LE POTAZZINE

MARZIANO ABBONA

AGLIANICO

PINOT NERO

PALAZZO

MASSOLINO

RIVERA

CUSUMANO

SCOPETONE

MAURO SEBASTE

CHARDONNAY

RED BLEND

VAL DI SUGA

MIRAFIORE

RIVERA

BAGLIO di PIANETTO

CABERNET FRANC

QUATTRO MANI

NEGROAMARO

COS

VIGNAMAGGIO

VALLARINO

CASTELLO MONACI

CUSUMANO

CABERNET SAUVIGNON

VILLA SPARINA

PRIMITIVO

MIRABILE

COL D'ORCIA

BAROLO

CASTELLO MONACI

PLANETA

CHIANTI

BORGOGNO

LAYER CAKE

RAPITALA

90+ CELLARS

CA BIANCA

OGGI

RED VARIETAL

CASTELLIN VILLA

GAJA

SAN MARZANO

COS

CASTELLO di FONTERUTOLI

GIACOSA FRATELLI

RED BLEND

SHIRAZ

CASTELLO di MONASTERO

MANZONE

RIVERA

TERRE DI SICANI

CECCHI

AZELIA

RED VARIETAL

SYRAH

LA MAIALINA

MARCHESI DI BAROLO

RIVERA

CUSUMANO

LE FONTI

MARZIANO ABBONA

ROSE

PLANETA

MELINI

MASSOLINO

CASTELLO MONACI

WHITE BLEND

PALAZZINO

MIRAFIORE

RIVERA

BAGLIO di PIANETTO

POGGIO SALVI

REVELLO

SALICE SALENTINO

COS

SALCHETO

SEGHESIO

CASTELLO MONACI

PLANETA

SAN LEONINO

CABERNET SAUVIGNON

RIVERA

RAPITALA

VIGNAMAGGIO

GAJA

SAN MARZANO

WHITE VARIETAL, OTHER

VILLA CAFAGGIO

CHARDONNAY

SAUVIGNON/FUME BLANC

COS

MERLOT

GAJA

RIVERA

TALIA

LE MACCHIOLE

MASSOLINO

SARDINIA

TRENTINO-ALTO ADIGE

MONTEPULCIANO

DOLCETTO

CABERNET SAUVIGNON

GEWURZTRAMINER

DEI

BORGOGNO

SELLA & MOSCA

HOFSTATTER

FILOMUSI

BOSCHIS

CANNONAU

VITICOLTORI

POLIZIANO

GIACOSA FRATELLI

SELLA & MOSCA

LAGREIN

SALCHETO

AZELIA

CARIGNANO

BOTTEGA VINAIA

TREROSE

MARZIANO ABBONA

SELLA & MOSCA

HOFSTATTER

RED BLEND

MASSOLINO

RED BLEND

PINOT BIANCO

CASTELLO di FONTERUTOLI

MIRAFIORE

SELLA & MOSCA

HOFSTATTER

CECCHI

GAVI

VERMENTINO

PINOT GRIGIO

GRATTAMACCO

CAMPOROSSO

SANTA MARIA

BARONE FINI

LE MACCHIOLE

CONTRATTO

SELLA & MOSCA

BOTTEGA VINAIA

PALAZZINO

LA SCOLCA

WHITE VARIETAL, OTHER

HOFSTATTER

PIAGGIA

MARCHESI DI BAROLO

SELLA & MOSCA

ZEMMER

POGGIO ALLE SUGHERE

VILLA SPARINA

SICILY

PINOT NERO

TUTTOBENE

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BORGO MAGREDO

RED VARIETAL

ALBINO ROCCA

PLANETA

HOFSTATTER

VIGNAMAGGIO

BOTTEGA PETALO

CHARDONNAY

RED VARIETAL

ROSE

CA BIANCA

PLANETA

VILLA DEL BORGO

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FIANO

ROSE

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MASSOLINO

MANDRA ROSSA

HOFSTATTER

COL D'ORCIA

VOLPI

PLANETA

TEROLDEGO

COLDISOLE

NEBBIOLO

TERRE DI SICANI

BOTTEGA VINAIA

IL POGGIONE

GAJA

GRILLO

WHITE VARIETAL, OTHER

LE POTAZZINE

GIACOSA FRATELLI

RAPITALA

HOFSTATTER

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INZOLIA

VITICOLTORI

POGGIO SALVI

MARZIANO ABBONA

CUSUMANO

TUSCANY

VAL DI SUGA

MASSOLINO

MERLOT

BARBERA

SANGIOVESE

MIRAFIORE

PLANETA

90+ CELLARS

BELGUARDO

SEGHESIO

NERO D'AVOLA

BRUNELLO

CECCHI

TRAVAGLINI

COS

CASANUOVA delle CERBAIE

POGGIO ALLE SUGHERE

PINOT NERO

CUSUMANO

COL D'ORCIA

SUPER TUSCAN

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GAJA

MERLOT

CHATEAU TANUNDA

LETH

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TENUTA SANTA MARIA

CHOCKSTONE

WESS CELLARS

LA MAIALINA

PINOT GRIGIO

CLIMBING

ZANTHO

LE MACCHIOLE

BERTANI

COLDSTREAM HILLS

CANADA

MAZZONI

CANALETTO

DEVILS LAIR

INNISKILLIN

VILLA CAFAGGIO

LAMBERTI

FOREFATHERS

JACKSON TRIGGS

SYRAH

OGGI

HUNDRED ACRE

MISSION HILL

LE MACCHIOLE

PRIMATERRA

INKBERRY

PELLER

VERMENTINO

PINOT NERO

LAYER CAKE

GERMANY

CECCHI

PRIMATERRA

LEASINGHAM

EGON MULLER

COLLE MASSARI

RED BLEND

MOLLYDOOKER

IBY

VERNACCIA

ALBINO ARMANI

PETALUMA

KALLFELZ

CECCHI

BERTANI

PHILIP SHAW

SA PRUM

TERUZZI & PUTHOD

CASTELLANI

PURE LOVE COLLECTION

STOCK AND STEIN

VINO NOBILE

CORTE SANT'ALDA

RED KNOT

WITTMANN

CECCHI

RED VARIETAL

ST HALLETT

ISRAEL

DEI

PRIMATERRA

STONIER

BAZELET HA GOLAN

POLIZIANO

ROSE

TERLATO CHAPOUTIER

BINYAMINA

SALCHETO

PRIMATERRA

TINTARA

CARMEL

TREROSE

SANGIOVESE

TWO HANDS

CASTEL WINERY

WHITE BLEND

PRIMATERRA

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DOMAINE NETOFA

LE MACCHIOLE

SAUVIGNON

CHILE

PSAGOT

TERUZZI & PUTHOD

PRIMATERRA

ARBOLEDA

RECANATI

TUTTOBENE

SOAVE

CASA SILVA

SHILOH

UMBRIA

ALBINO ARMANI

COYAM

YATIR

NEGROAMARO

ANSELMI

CRUZ ANDINA

ZION

MASSERIE DE UGENTO

CORTE SANT'ALDA

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PORTUGAL

PINOT GRIGIO

VALPOLICELLA

LLAI LLAI

CHURCHILL

LUNGAROTTI

BERTANI

MAYCAS DEL LIMARI

DOWS VALE

PRIMITIVO

CASTELLANI

MONTGRAS

QUINTA DO VALE

MASSERIE DE UGENTO

CORTE SANT'ALDA

RITUAL

SLOVENIA

RED BLEND

GALTAROSSA

VERAMONTE

MOVIA

LUNGAROTTI

LE RAGOSE

VERAMONTE PRIMUS

SPAIN

SAGRANTINO

MAZZI

NEW ZEALAND

90+ CELLARS

PARDI

WHITE BLEND

90+ CELLARS

BARON DE LEY

WHITE BLEND

BERTANI

BOULDER BANK

CAMPILLO WINES

LUNGAROTTI

SOUTH HEMISPHERE

CROSSINGS

CAPCANES

VALLE D'AOSTA

ARGENTINA

DRYLANDS

CELLAR FUENTES

CHARDONNAY

90+ CELLARS

FOREFATHERS

EL COTO

LES CRETES

TOSTI

GOOSE BAY

ELVI

MOSCATO

ARGENTO

GROVE MILL

HEREDAD COLLECTION

LES CRETES

ASTICA

MATUA VALLEY

MAS SORRER

PINOT NERO

CUMA BY MICHEL TORINO

TRUE & DARING

MAXIMO

LES CRETES

EL COLECTIVO

WAIRAU RIVER

MUSEUM

RED BLEND

FINCA

WITHER HILLS

OLVENA

LES CRETES

LAYER CAKE

SOUTH AFRICA

SERRA DA ESTRELLA

WHITE BLEND

MICHEL TORINO

ANTHONIJ RUPERT

APERITIF / BITTERS DOMESTIC

LES CRETES

NOMADE

BACKSBERG

CHOCOLATE SHOP

VENETO

PORTILLO

ENGELBRECHT

APERITIF / BITTERS IMPORTED

AMARONE

SALENTEIN

ERNIE ELS

COCO ROSSO

ACINUM

TARQUINO

GUARDIAN PEAK

MADEIRA IMPORTED

BERTANI

TIERRA SECRETA

RUST EN VREDE

LEACOCKS

CASTELLANI

TOSTI

VERGELEGEN

CORTE SANT'ALDA

TRIVENTO

URUGUAY

PORTS DOMESTIC TAWNY DOMESTIC

GALTAROSSA

TRIVENTO AMADO SUR

CASTILLO VIEJO

PARAISO SPRINGS

LE RAGOSE

AUSTRALIA

OTHER WINE

SADDLE ROCK

MAZZI

90+ CELLARS

AUSTRIA

VINTAGE PORT DOMESTIC

CABERNET SAUVIGNON

ANNIE'S LANE

DOMAINE WACHAU

JUSTIN VINEYARDS

LE RAGOSE

ANTHROPOLOGY

GROONER

CHARDONNAY

BAROSSA VALLEY ESTATES

HIRTZBERGER

PORTS IMPORTED COLHEITAS

PRIMATERRA

BETTS & SCHOLL

KNOLL

DOW'S

TENUTA SANTA MARIA

CARTWHEEL

KRACHER

LBV

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BEER IMPORTED BOTTLES IMPORTED AYINGER ORVAL PINKUS ROCHEFORT BEER TRAQUAIR WESTMALLE

KEG IMPORTED AYINGER

APERITIF / BITTERS DOMESTIC THE LOUNGING GOURMET ELIXIRS

NON ALCOHOLIC MIXES/JUICES/DRINKS GOSLING'S RHUM J.M

OLIVE OIL RAPITALA

WATER FIJI WATER

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Small Batch. Big Spirit.

America’s Most

Award Winning

Small Batch Distillery Distributed by

Young’s Market Company

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BOCK ARTISAN WINES & SPIRITS

PIER 19, THE EMBARCADERO SAN FRANCISCO, CA 94111 PHONE 415-834-9675 FAX: 415-834-9676 WWW.BOCKWINES.COM

DOMESTIC WINES California

DOMESTIC WINES Oregon – Washington

Central Coast

Wullamette Valley

Half Moon Bay Winery Santa Barbara/San Luis Obispo Brophy Clark Cellars

Cooper Mountain Rogue Valley

Foris Vineyards

El Darado

Jodar

IMPORTED WINES

Mendocino

Chance Creek Vineyards Duncan Peak Vineyards Graziano Family of Wines McFadden Vineyard Mendocino/Sonoma

Handley Cellars Napa

Five Vintners Wine Smith Madrone Winery Paso Robles

Castoro Cellars Central Coast Raywood Vineyard Eberle Winery Santa Barbara

J.D. Bryan Rusack Napa/Amador County Scott Harvey Wines Santa Cruiz

Chaine d’Or Windy Oaks Duxoup Peterson Winery Russian River/Sonoma

Porter Creek BIN

Leeuwin Estate New Zealand

Sacred Hill

South Africa

Yellowwood Wine Co DeWaal Kevin Arnold Iona Waterford Argentina

Finca Flichman Argenta Southern Wine Group Zilzie Estate Germany

Schloss Schonborn Italy

Halby Marketing Italian Imp. Aurelio Settimo Bock Wine Imports Portugal

Sonoma

Australia

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Sogrape Offley Ports Quinta do Tedo Vinhos Barbeit Madeira

Bock Artisan Wines and Spirits is a small distributor and broker in San Francisco which has supplied Northern Califonia’s top restaurants and retailers with quality handmade libations for twenty years. Lou Bock, President and Winery owner, has built a portfolio of high quality family wineries and is considered the leading supplier of Micro-distilleries and Artisan spirits from around the world including the Bay Areas own Hangar One Vodka.

SPIRITS Hangar One Vodka La Favorite Osocalis Alambic Brandy Marie Duffau - Armanac

Neisson Rhum Agricole Roger Groult - Calvados Sarticious Gin St. George Spirits

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BODEGAS PATERNINA Taste more than 100 years of Spanish history at an incredible value

Imported and distributed in California by Chrissa Imports (650) 877-8460 or contact Elias Emergui • (415) 370-8463 • eliasemergui@gmail.com

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Bringing Fine Spirits & Wines to the world since 1870.

your friends at brown-forman encourage you to please drink responsibly. www.brown-forman.com

ÂŠ2010 BROWN-FORMAN BEVERAGES. LOUISVILLE, KY 40210

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Distributed by Southern Wine & Spirits 50

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WINE, BEER AND SPIRITS California Wines Joseph Filippi Vineyards Mosby Vintners Private Label Tarrica Wine Cellars Black Ridge Vineyards French Wines Bordeaux Chateau Bel-Air Gallier, Graves Chateau Coutelin Merville, St. Estephe Chateauu de Cayx, Cahors Chateau de Seguin, Bordeaux Superior Chateau des Tours, Sainte Croix de Mont Chateau de Lavagnac, Bordeaux Superior Chateau Fleur de Jean Gue, Lalande de Pomerol Chateau Franc Pipeau, St. Emilion Grand Cru Chateau La Bridane, St. Julien Chateau Maurac Major, Haut Medoc Chateau Moulin de Lavergne, Bordeaux Chateau Paillet-Quancard, Cote de Bordeaux Chateau Pierrail, Bordeaux Superior Chateau Terrefort, Bordeaux Superior Chateau Tour St. Joseph, Haut Medoc Chateau Vieux Cardinal Lafaurie, Lalande de Pomerol Clos Brun Mazeyres, Pomerol Clos des Menuts, St. Emilion Grand Cru Domaine de Petit Paris, Monbazillac Etoiles de Mondorion, St. Emilion Grand Cru Grand Enclos Du Ch. De Cerons, Cerons Tour de Seguin, Medoc Burgundy Chateau de Marsannay, Marsannay Domaine de Chateau de Meursault, Beaune Domaine Doudet Naudin, Savigny Kriter Sparking Wines Patriarche Pere & Fils, Beaune Alsace W. Gisselbrecht & Fils Rhone Valley Chateau de Bord, Cotes du Rhone Laudun Chateau Font de Jonquier, Cotes du Rhone Seguret Chateauneuf du Pape “La Fiole” Laurent Charles Brotte – Rhone Valley Vignerons Laudun-Chusclan Languedoc Cave de Roquebrun, Terres d’Orb rouge Loire Valley Denis Marchais, Vins de Pays D’oc Domaine Chauvinier, Muscadet Domaine Fouassier, Sancerre Ollivier Pere et Fils, Muscadet Swiss Wines Domaine Chauvigny- Neuchatel Jean-Rene Germanier, Valais Austrian Wines Lenz Moser Schlumberger, Brut Argentine Wines Novecento, Mendoza German Wines Affentaler Monkey Bottle August Eser, Rheingau Eiswein, B.A., T.B.A., Friederich Gluhwein Josef Friederich, Zell/Mosel Peter Jakob Kuhn, Rheingau Schloss Johannisberg, Rheingau Staatlicher Hofkeller Wurzburg, Franken Staatsweinguter Kloster Eberbach, Rheingau Staatsweinguter Oppenheimer, Rheinhessen Studert-Prum, Mosel Winzergenossenschaft Thungersheim, Franken

Italian Wines Castello Di Romitorio, Tuscany Mastrojanni, Brunello Spanish Wines Federico Paternina, Rioja Senorio de Ulia, Rioja Bodegas Imperiales, Ribera del Duero Bodegas Casto Pequeno, Rueda Bodegas Imperiales, Ribera del Duero Bodegas Luis Allegre, Rioja Sociedad Orvalaiz – Navarra Bodegas Pascual, Ribera del Duero Bodegas Ruberte, Rioja Bodegas Araco, Rioja Bodegas San Martin, Navarra Salvador Poveda, Alicante Suso, Carinena Basque Country Wines St. Etienne De Baigorry Australian Wines Leconfield Geoff Hardy Mount Lawson Portuguese Wines Bacalhoa Vinhos Caves de Cerca Caves Dom Teodosio Provam Quinta de Pancas Real Companhia Velha Royal Oporto Champagne Beaumont des Crayeres – Epernay Spirits & Liqueurs Asbach Uralt Bismarck Vodka Bouyer-Dubosquet Cognac Brewer’s Sweetwater Vodka Cachaça Samba Brasil Caffe Dell’omo Carlsbader Becherovka Coquerel Calvados V.S.O.P. Doornkaat Schnapps Dujardin V.S.O.P. Brandy Escorial Gruen Fassbind Kirsch – Swiss Freihof fruit brandies – Austria Gilka Kaiser-Kummel Glacier Vodka – potato vodka Goldwasser Danziger de Lachs Grappa Tosolini – Italy Haus Am Markt Obstler Helbing Kummel Illy Café Liqueur Jean Fillioux Cognac Kammer Blackforest Kirshwasser Kammer Blackforest Wm. Pear (pear in bottle) Killepitsch Konyagi Gin Maxime Trijol Cognac Mosby Fruit Brandies Mosby Grappa Navip Slivovitz – Serbia Patxaran Ordoki – Spain Rossbacher Herbal Liqueur Schladerer Fruit Brandies Schladerer Fruit Liqueurs Schlichte Steinhager (Dry Gin) Schoenauer Apple Schnapps Sempe Armagnac Stroh Jagertee Stroh Rum Stroh Obstler

Tequila XQ Thienelt Echte Kroatzbeere Tondeña Rum – Philippines Verpoorten Advocaat Vicious Vodka – caffeinated Specialties La Bodega Vinegar – Spain Underberg – Germany Casalina Olive Oil – Italy Fleurs de France Honey – Beaujolais Health Drinks Bionade – Germany Teas Noyu – Taiwan Imported Beers Tusker – Africa Stiegl Brauerei – Austria Cooper’s Brewery – Australia Brouwerij Bavik – Belgium Brouwerij Boelens – Belgium Brouerij Van Ertvelde – Belgium Brouwerij de Halve Mann – Belgium Brouwerij Van Ley – Belgium Brouwerih The Muskateers – Belgium Brouwerih Roman – Belgium Brouwerij St. Bernardus – Belgium Brasserie St. Feuillien – Belgium Brasserie de Silenrieux – Belgium Brasserie de Silly – Belgium Brouwerij Van Steenberg – Belgium Skol – Brazil Carlsberg – Denmark Nethergate – England Tetleys – England Meteor – France Augustiner – Germany Bitburger – Germany Clausthaler – Germany Dinkelacker – Germany Franziskaner – Germany Jever – Germany Kostritzer Black Beer – Germany Spaten – Germany Beamish – Ireland Asahi – Japan Koningshoeven – Netherlands Brewdog – Scotland Estrella – Spain Lion Brewery – Sri Lanka Nakhon – Thailand Ciders Astarbe – Basque Bereziartua – Basque Fox Barrel Cider – USA Craft Beers Alaskan Brewing Ballast Point Brewing Bear Republic Big Sky Brewing Bison Brewing Black Diamond Brewing Blue Frog Grog and Grill Butte Creek Drake’s Brewing Eel River Brewing Grand Teton Brewing Hoppy Brewing Mad River Brewing Marin Brewing MateVeza Moylan’s Brewing Ommegang Rubicon Speakeasy

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vineyards

5 CASES OR $300.00 MINIMUM ORDER TO SHIP PREPAID. BROKEN CASE CHARGE $12.00 PER CASE. PAY LIST PRICE PER BOTTLE 60

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MARKETPLACE | Wine & Spirits 1850 Business Center Dr. Duarte, CA 91010

(626) 359-1988 (626) 358-6387 fax www.daquino.com wine@daquino.com

D’AQUINO ITALIAN IMPORTS CO., INC. 12/750 ml. D’AQUINO CHIANTI CLASSICO RISERVA 2005 ............................................................ $ 134.00 CS. 12/750 ml. D’AQUINO CHIANTI DOCG 2009 ........................................................................................ $ 68.00 CS. 12/750 ml. D’ AQUINO PROSECCO CONEGLIANO DI VALDOBBIADINE N.V ........................... $ 118.00 CS. 12/750 ml. D’ AQUINO MOSCATO IGT BLUE BOTTLE N.V .............................................................. $ 118.00 CS. 12/750 ml. D’ AQUINO ASTI SPUMANTE DOCG N.V ........................................................................ $ 118.00 CS. 12/750 ml. D’ AQUINO BARDOLINO DOC 2008 .................................................................................. $ 68.00 CS. 12/750 ml. D’AQUINO SANGIOVESE IGT 2010-2011 ......................................................................... $ 68.00 CS. 12/750 ml. D’AQUINO BRUNELLO DI MONTALCINO 2005 ............................................................ $ 430.00 CS. 12/750 ml. D’ AQUINO ROSSO TOSCANO 2009-2010 ....................................................................... $ 58.00 CS. 12/750 ml. D’ AQUINO PINOT GRIGIO DELLE VENEZIE.RONDO VEL BLUE BOTTLE ................ $ 94.50 CS. 12/750 ml. VILLA SONIA BAROLO DOCG 2006 ................................................................................. $ 430.00 CS. 12/750 ml. VILLA SONIA AMARONE DELLA VALPOLICELLA 2006 ............................................. $ 430.00 CS. 12/750 ml. VILLA SONIA CHIANTI RISERVA DOCG 2005 .................................................................. $ 83.00 CS. 12/750 ml. VILLA SONIA CHIANTI FLASK STRAW 2008 .................................................................... $ 83.00 CS. 12/750 ml. VILLA SONIA CHIANTI DOCG 2010 .................................................................................... $ 68.00 CS. 12/750 ml. VILLA SONIA MERLOT DEL VENETO 2009 ....................................................................... $ 68.00 CS. 12/750 ml. VILLA SONIA CABERNET DEL VENETO 2009 .................................................................. $ 68.00 CS. 12/750 ml. VILLA SONIA PINOT GRIGIO DELLE VENEZIE 2010 ....................................................... $ 68.00 CS. 12/750 ml. VILLA SONIA V ALPOLICELLA DI RIPASSO 2008 ......................................................... $ 136.80 CS. 6/750 ml. Sassochetto Sangiovese Supertuscan 1998 & 1999.................................................... $ 450.00 CS. 6/750 ml. Celsus Sangiovese Supertuscan 2003 ................................................................................ $ 90.00 CS. CAMMELLINI LONG NECK BOTTLES: 4/3 IT’S CHOICE OF MULTIPLE STYLES: 4/3 It. D’ AQUINO TWISTED NECK, ARMATURE, RIFLE, LIBERTY, LONG NECK , ELEPHANT, PRINCESS .................................................................................................................. $ 178.00 CS.

D’Aquino Balsamic Vinegar & Espresso Prices available on request.

Additional offices in Nevada, Italy & Mexico 56

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Gabe Gavilanes Northern CA Area Manager Serralles USA - DonQ Rums 415.244.3103 58

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ONE SPIRIT, TWO CULTURES

www.RonDosMaderas.com 40% Alc./Vol. 750 ml. Bottle ÂŠ 2011 Imported by Kindred Spirits of North America, Inc. Miami, FL www.kindredspiritsusa.com MARKETPLACE

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VOICE MAIL: Southern California (800) 627-6787 • Northern California (800) 477-2877 PRELIUS WEINGUT STADT KREMS NORTH AMERICAN WINES SALICUTTI WEINGUT WIENINGER CALIFORNIA SAN POLO FRANCE 10KNOTS CELLARS ALEXANDER VALLEY VINEYARDS ALTVS ARTEZIN AUSTIN HOPE WINERY BENZIGER FAMILY WINERY BOMMARITO BRIGHT LIGHT BRYANT FAMILY VINEYARD BUEHLER VINEYARDS BURGESS CELLARS CAKEBREAD CELLARS CANDOR CASA DE ARCILLA CHATEAU MONTELENA CLAYHOUSE CLOS DU VAL CLOS PEGASE CUMBRE DOMAINE CARNEROS DOUBLE EAGLE DUMOL DUNN VINEYARDS DUTTON-GOLDFIELD EMBLEM FIRST PRESS FOLEY ESTATES GAINEY VINEYARD GUNDLACH BUNDSCHU HALL WINERY HANGTIME HUNTERDON I’M ILONA IRON HORSE VINEYARDS J.DAVIES JAQK CELLARS JEKEL VINEYARDS KALEIDOSCOPE KING’S RANSOM KULETO ESTATE LA MERIKA LANCASTER ESTATE MACPHAIL MATCHBOOK MAYRO MURDICK MEDUSA MERRYVALE MERUS MOSSBACK OBERON PAHLMEYER PEJU PROVINCE PETER PAUL WINES PININFARINA QUIXOTE ROCINANTE ROCKUS BOCKUS ROESSLER CELLARS ROUTESTOCK SANCTUARY SAWBUCK SEGHESIO SEQUANA VINEYARDS SEQUOIA GROVE SEXTANT WINES SHELL CREEK VINEYARDS SIGNATERRA BY BENZIGER SO-BE-IT SONOMA-CUTRER VINEYARDS SPELLBOUND SPRING MOUNTAIN VINEYARD STARMONT STICKYBEAK STONEFLY VINEYARDS THE GIRLS IN THE VINEYARD TOAD HOLLOW VINEYARDS TREANA TURNBULL TWO SISTERS VINE CLIFF VINE HILL WALLIS FAMILY ESTATE WEDELL CELLARS WESTSIDE WHITEHALL LANE WINERY

OREGON

ACROBAT BELLE VALLEE CELLARS DOMAINE SERENE EYRIE VINEYARDS I’M KING ESTATE PETER PAUL WINES PONZI ROUTESTOCK WILLAKENZIE ESTATE WILLAMETTE VALLEY VINEYARDS

WASHINGTON

BURIED CANE CADARETTA CORLISS ESTATES DOMAINE SERENE DOUBLEBACK FLYING FISH J. BOOKWALTER WINES LEONETTI CELLAR NEXT NXNW THREE RIVERS

EUROPEAN WINES AUSTRIA

HEINRICH LAURENZ V LETH SEKTKELLERI SZIGETI WEINGUT FRED LOIMER WEINGUT GERNOT AND HEIKE HEINRICH WEINGUT PRAGER WEINGUT RUDI PICHLER

BORDEAUX CHATEAU SIMARD ESTATE BOTTLED BORDEAUX GRAND THEATRE BURGUNDY DOMAINE FERRET PIERRE MOREY LANGUEDOC/ROUSSILLON DOMAINE DE NIZAS FORTANT GERARD BERTRAND ROBERT SKALLI TOAD HOLLOW VINEYARDS LOIRE VALLEY ALPHONSE MELLOT PROVENCE TARDIEU-LAURENT RHONE VALLEY CHATEAU D’AQUERIA CHATEAU MONT-REDON CLOS DE TRIAS MAISON BOUACHON TARDIEU-LAURENT

GERMANY

MOSEL-SAAR-RUWER MAXIMIN GRUNHAUSER REICHSGRAF VON KESSELSTATT SCHLOSS SAARSTEIN VON SCHUBERT NAHE SCHLOSS WALLHAUSEN PFALZ VALCKENBERG RHEINGAU BARON KNYPHAUSEN PRINZ VON HESSEN SCHLOSS JOHANNISBERG RHEINHESSEN P.J. VALCKENBERG ESTATE ROYAL TOKAJI

HUNGARY ITALY

ABRUZZO CANTINA TOLLO MONTI VALLE REALE AOSTA VALLEY LES CRETES BASILICATA BISCEGLIA CALABRIA LIBRANDI CAMPANIA GALARDI MASTROBERARDINO MONTEVETRANO FRIULI / VENEZIA / GIULIA ATTEMS BORGO MADDALENA FANTINEL MOVIA QUATTRO MANI LATIUM FALESCO MARCHE SARTARELLI MOLISE DI MAJO NORANTE PIEDMONT ANSELMA BERA BRUNO GIACOSA CERETTO COPPO FONTANAFREDDA GIUSEPPE CORTESE MASSOLINO MICHELE CHIARLO PRUNOTTO QUORUM ROBERTO VOERZIO VILLA SPARINA PUGLIA BOTROMAGNO LEONE DE CASTRIS TERRE SARDINIA AGRICOLA PUNICA ARGIOLAS SICILY DANZANTE DONNAFUGATA FEUDO MACCARI GURRIDA MIRABILE MONTE OLIMPO MORGANTE TASCA D’ALMERITA TERRE TRENTINO ALTO-ADIGE BOLLINI HOFSTATTER TIEFENBRUNNER TRAMIN TUSCANY ALTESINO CAMPO AL MARE CASTELGIOCONDO CASTELLARE CASTELLO DI BOSSI CASTELLO DI VOLPAIA FORTEDIGA LA MAIALINA LE MACCHIOLE LIVERNANO LUCE DELLA VITE MARCHESI DE’ FRESCOBALDI MAREMMALTA MONASTERO NOZZOLE PALLADIO POGGIO AL TESORO POGGIO SCALETTE PRATESI

ESTATES GROUP OFFICES: (888) 547-5256

SAN QUIRICO STROZZI TENUTA DELL’ORNELLAIA TENUTA DI BISERNO TENUTA SAN GUIDO TENUTA SETTE PONTI TENUTE SILVIO NARDI TORCALVANO TUA RITA VALDIPIATTA UMBRIA ARNALDO CARPRAI FALESCO LA CARRAIA SALVIANO SPORTOLETTI VENETO ALLEGRINI CORTE GIARA DANZANTE MACULAN MASI PRIMA TERRA SANSONINA VILLA SANDI PORTUGAL DUORUM FONSECA GARRIDA GRINALDA LAGOALVA MUXAGAT PORTUGAL RAMOS TAYLOR FLADGATE

SPAIN

HIDALGO

ANDALUCIA

ARAGON BODEGA PIRINEOS LOS DOS BALEARIC ISLANDS ANIMA NEGRA CASTILLA LA MANCHA ALBARDIALES BODEGAS PIQUERAS FUENTEALAMO CASTILLA Y LEON LEDA SPANISH SONS TRIBAL WINES CATALONIA FRANCESC SANCHEZ BAS JUMILLA MAD DOGS & ENGLISHMEN MONSTANT MAS DE L’ABUNDANCIA NAVARRA ARTAZURI CASTILLO DE MONJARDIN LA REVOLERA TOSSALS PAIS VASCO ITSAS MENDI PRIORAT CAPAFONS-OSSO CIMS DE PORRERA NITA VALL LLACH RIAS BAIXAS FILLABOA FINCA DE ARANTEI RIBERA DEL DUERO COMENGE CONVENTO SAN FRANCISCO PROTOS RIOJA ARTADI CASTILLO DE CUZCURRITA CONDE DE VALDEMAR EL SEQUE LABASTIDA PALACIOS REMONDO RODA VALENCIA ENRIQUE MENDOZA

SOUTHERN HEMISPHERE ARGENTINA

ALMA NEGRA BENMARCO BODEGA CHACRA BODEGA COLOME BUDINI CATENA CRIOS FONTANAFREDDA HIGH NOTE LA POSTA LUCA MAPEMA MASI MENDEL NANDU REGINATO RENACER SUSANA BALBO TIKAL TILIA

AUSTRALIA

NEW SOUTH WALES BROKENWOOD JAMES OATLEY TIC TOK ROBERT OATLEY VINEYARDS SOUTH AUSTRALIA 2 UP AUSVETIA D’ARENBERG JAMES OATLEY TIC TOK JOHN DUVAL WINES KANGARILLA ROAD KILIKANOON LACKEY WINE COMPANY MAK PENLEY ESTATE

ROBERT OATLEY VINEYARDS SHOOFLY ZONTE’S FOOTSTEP VICTORIA BALGOWNIE ESTATE CAMPBELLS CHAMBERS ROSEWOOD D’ARENBERG FRISK GIANT STEPS INNOCENT BYSTANDER JASPER HILL ROBERT OATLEY GOLD BAND RANGE STICKS TALTARNI YARRA YERING WESTERN AUSTRALIA AD LIB CULLEN JAMES OATLEY TIC TOK LEEUWIN PLANTAGENET ROBERT OATLEY VINEYARDS

CHILE

CASA MARIN COUSINO MACUL LEYDA VINA CHOCALAN

NEW ZEALAND

CHASING VENUS CRAGGY RANGE WINERY ECO LOVE FELTON ROAD KATO KUMEU RIVER MAN O’ WAR MT NELSON VAVASOUR VINOPTIMA YEALANDS

SOUTH AFRICA

BRAMPTON BUITENVERWACHTING DE MORGENZON DE TOREN EXCELSIOR GLEN CARLOU GLENELLY INDABA JAM JAR KANONKOP KANU KLEIN CONSTANTIA MULDERBOSCH RAATS RUDI SCHULTZ RUSTENBERG SUTHERLAND THELEMA

AMERICAN SPARKLING WINES CALIFORNIA

DOMAINE CARNEROS IRON HORSE VINEYARDS SCHRAMSBERG VERTUZE

IMPORTED SPARKLING WINES AUSTRALIA

TALTARNI

FRANCE

ALFRED GRATIEN AYALA CHAMPAGNE BOUVET DELAMOTTE GERARD BERTRAND PETER PAUL WINES TAITTINGER TOAD HOLLOW VINEYARDS BRUNO GIACOSA MOVIA VILLA SANDI ZARDETTO ZEFIRO JUVE Y CAMPS

ITALY

SPAIN

JAPANESE SAKE

AMA NO TO CHIYONOSONO CHOKAISAN DEWATSURU FUKUCHO GINGA SHIZUKU HIDEYOSHI ICHISHIMA KANBARA KONTEKI MANABITO MANTENSEI MUKUNE NABA SHOTEN NANBU BIJIN RIHAKU SAKE2ME SATO NO HOMARE TENTAKA KUNI TOZAI SAKE

GRAPPA

ALLEGRINI GRAPPA CANDOLINI GRAPPA CASTELLARE GRAPPA MICHELE CHIARLO POLI DISTILLERIE QUORUM ZARDETTO GRAPPA

IMPORTED LIQUEUR

ARGIOLAS LIQUEURS CAPRINATURA

GLASSWARE

EISCH BREATHABLE GLASS

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MARKETPLACE | Wine & Spirits

Our Family of Wines

Just for You

Ferrari-Carano Vineyards & Winery

8761 Dry Creek Road | Healdsburg, CA 95448 707.433.6700 | 800.831.0381 | ferrari-carano.com

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B I N 63

MARKETPLACE | Wine & Spirits

Gemini Spirits

Available Through

Youngâ&#x20AC;&#x2122;s Market Co. David Grapshi (925) 256-6994

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B I N 65

MARKETPLACE | Wine & Spirits Alameda • Contra Costa • Marin San Francisco • San Mateo 1500 Tennessee Street San Francisco, CA 94107-3581

(415) 285-7100 ESTABLISHED 1965

5% OFF

BLENDED WHISKEY Kentucky Reserve Whiskey STRAIGHT WHISKEY Burbon Club KSBW Joshua Brook Sour Mash CANADIAN WHISKY Canadian Crown

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ADDITIONAL DISCOUNT

COGNAC Francois de Lyon V.S.O.P. TEQUILA El Pueblo Light & Gold SCOTCH WHISKY Lochcarron DOMESTIC BRANDY A.R. Morrow Brandy Jean Laffite Brandy RUM Privateer Gold--151 Proof Rio Dorado Light & Gold MISCELLANEOUS WINES Chat. Lafayette Domestic Champ. Lejon Vermouth

CASH & CARRY

5% OFF

All Non-Alcoholic Items

Combine for Discount - $100 or More

5 Cases Combined

DOMESTIC GIN Chatham Gin Bellringer Gin 94.4°

(408) 248-7887 FAX: (415) 285-7126

grenierliquor.com

All Distilled Spirits, Wine & Champ.

DOMESTIC VODKA Real Light & Dry Vodka-50 Proof Sitka Vodka Vostock Vodka Crown Czar Beyond Vodka Super Premium

Santa Clara County

WINES St. George Gibson Wines Silver Stone CORDIALS & LlQUEURS Curacao, Blue De Napoleon Grand Marquette Grenier Jules Perchard Potters Melon Liqueur Duggan’s Irish Cream Liqueur Par-D-Schatz Herbal Liqueur Southern Velvet Creme de Casis Raspberry Liqueur Long Island Ice Tea Cocktail

SCHNAPPS Butterscotch Cinnamon Peach Peppermint Root Beer BAR SUPPLIES Calistoga Water Crystal Geyser Perrier Water San Pellegrino Janitorial Supplies Libby Glass & Plastic Cups Mixes & Syrups & Juices Monster Energy Drink Napkins, Straws, Picks, Spices, Snacks Red Bull Energy Drink Rockstar Energy Drink Bag-in-Box Juices & Sodas

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Exclusively distributed by Youngâ&#x20AC;&#x2122;s Market in California.

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For Distributor information on the Award Winning IS Vodka please contact US Sales Director Ken Ochetti at 949-228-6896 or ken@ISVodka .com

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B I N 69

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Island 808 Vodka bring the islands home

Made from Hawaiian Pineapple Triple Distilled Enjoy a Very Clean and Smooth Taste

8 0 8 i sland.com 70

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Please drink responsibly

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B I N 71

MARKETPLACE | Wine & Spirits MICHELLE LUSIN

JACQUIN’S Prestige Liquors Since 1884

FRANK PISTONETTI Western Division Vice President

(661) 296-2003 Fax (661) 296-6655

So.Cal. Marketing Manager (714) 289-9989 Fax (714) 289-9980

JEREMY VADURRO

No. Cal. Marketing Manager (925) 588-8457 Fax (925) 954-7326

• Bartenders Cocktails • Royale Montaine Cognac Liqueur • • Chalfonte VSOP Cognac Savory & James Sherries & Port • • Pennsylvania Dutch Egg Nog • Pravda Vodka • Irish Manor Cream Liqueur •

NEW PRAVDA VODKA

World’s Finest Vodka!

For Distribution Contact Our Distributor Young’s Market Company (800) 627-0227

ADVERTISE IN

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To Reach: 20,000 REACH IAL T POTEN ERS M CUSTO TH! N O EACH M

• • • •

Call for our low advertising rates and deadlines.

Southern California 951.272.4681 Northern California 925.932.4999 72

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Distributed ByÂ Western States Beverages

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Maddalena Vineyard Brands 737 Lamar Street, Los Angeles, CA 90031 General Offices (323) 223-1401 Fax (323) 221-5957 Toll-Free Order Desk (800) 626-7722

Owned and Operated by the San Antonio Winery of Los Angeles Since 1917 PROUDLY PRESENTS

Domestic Wines California

La Crosse, Napa

Beaucanon Chaucerâ&#x20AC;&#x2122;s Fruit Wines Christopher Creek - Russian River Harbor View Hacienda Wine Cellars Jacques De Coninck Jepson Vineyards Kinderwood California Coastal

La Quinta, California Maddalena Vineyard Philip Staley - RussianRiver Riboli Family Wine Estates S. Anderson San Antonio Winery Wedell Cellars-Edna Valley Windward Vineyard-Paso

Robles

Oregon Argyle Wines - Dundee Wine Co. Domaine Drouhin Oregon

Imported Wines AUSTRALIA Mitchelton Thomas Mitchell Reserve/Goulburn Valley CHILE Los Boldos FRANCE Bordeaux Alsace Dopff & Irion Chateau Mazeris Chateau Plince Chateau Siaurac Chateau Latour -a Pomerol Chateau Petrus Burgundy Domaine Alain Gras Domaine Comte Senard Domaine Confuron -Cotetidot Domaine Fontaine -Gagnard Maison Joseph Drouhin Domaine Jean Boillot 78

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Domaine Laleure Piot S. Orsola Fratelli Domaine Pierre Labet Martini Tuscany Champagne Cappelli Champagne Bollinger Canalicchio Loire Chateau Langlois Marcel SautejeauMuscadet ITALY Alto Adige Elena Walch St. Michael Eppan Emilia Romana San Antonio Lambrusco Giacobazzi

Conti Serristori Fattoria Di Artimino La Lecciaia Machiavelli Pagni Pergola Ponte Vecchio San Felice San Fillippo Tiezzi Villa Claudia Umbria-Lazio-Sicilia Bols Valle Vermiglia Villa Beatrice

Grave Del Friuli Cooperativa Agricola Cinqueterre Veneto/Trentino Livon Boscaini Campione Piemonte Cesari Bava Pasqua Brovia Sparkling Wine Bussia Carpene Malvolti Cabutto

Capetta Conti Dei Barbi JAPAN Hakutsuru Sake NEW ZEALAND Giesen PORTUGAL Quinta De LaRosa Ports SOUTH AFRICA Nederburg Plaisir De Merle Zonnebloem SWITZERLAND Aloys De Montmollin Badoux Gilliard Testuz Ticino NON ALCOHOLLIC Casale Sparkling - Italy Giacobazzi Sparkling - Italy

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B I N 79

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The New Face of Gin

#1 in the Gin and Genever Category*

Highest Recommendation*

PACIFIC WINE & SPIRITS Northern California (Union City) 510.477.5500 Southern California (Cerritos) 800.282.4797

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noletsgin.com

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MARKETPLACE B I N 83

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PACIFIC WINE & SPIRITS OF CALIFORNIA

FOR ORDERS -- Call Toll Free --

Distributors of Fine Wines & Spirits since 1933

Order Desk .......... (1-800) 282-4797

GLENKINCHIE

HENNESSY HIGH MARQUES

DON JULIO REAL

GLENMORANGIE 10YR

HENNESSY PARADIS

DON JULIO REPOSADO

SEAGRAMS 7 CROWN STONE CHERRY

GLENMORANGIE 12YR

HENNESSY RICHARD

DON JULIO TEQ 70TH ANNIV

GLENMORANGIE 18YR

HENNESSY VS

JOSE CUERVO BLACK MEDALLION

GLENMORANGIE OTHERS

HENNESSY VSOP

JOSE CUERVO ESPECIAL

LAGAVULIN

HENNESSY XO

JOSE CUERVO ESPECIAL GOLD

OBAN

JOSE CUERVO ESPECIAL SILVER

PORT ELLEN

CORDIALS DOMESTIC CREAMS DOMESTIC

SINGLETON MALT

QREAM LIQ

JOSE CUERVO RESERVA PLATINO

TALISKER

FLAVORED CORDIAL DOMESTIC

JOSE CUERVO TRADICIONAL

BLENDED WHISKEY SEAGRAM'S 7 SEAGRAM'S 7 DARK HONEY

BOURBON BULLEIT JEREMIAH WEED BBN

RYE WHISKEY BULLEIT RYE

TENNESSEE WHISKEY GEORGE DICKEL

WHISKEY IMPORTED CANADIAN WHISKEY CROWN ROYAL CROWN ROYAL BLACK CROWN ROYAL CASK CROWN ROYAL SPECIAL RESERVE CROWN ROYAL XR SEAGRAM'S V.O. SEAGRAM'S V.O. GOLD

IRISH WHISKEY BUSHMILLS BLACK BUSH BUSHMILLS IRISH BUSHMILLS IRISH MALTS

WHISKEY IMPORTED BLENDED SCOTCH BLACK & WHITE SCOTCH BUCHANAN'S RED SEAL BUCHANAN'S SCOTCH BUCHANAN'S SPECIAL RESERVE DIMPLE PINCH J&B RARE SCOTCH JOHNNIE WALKER BLACK JOHNNIE WALKER BLUE JOHNNIE WALKER GOLD JOHNNIE WALKER GREEN JOHNNIE WALKER KING GEORGE JOHNNIE WALKER MASTERS JOHNNIE WALKER RED JOHNNIE WALKER SWING OLD PARR

GIN DOMESTIC BOOTH'S GIN

JEREMIAH WEED

GORDONS GIN

STIRRINGS LIQUEURS

GIN IMPORTED

TRIPLE SEC DOMESTIC

NOLET'S DRY GIN

STIRRINGS LIQUEURS

TANQUERAY TANQUERAY #10

CORDIALS IMPORTED CREAMS IMPORTED

TANQUERAY RANGPUR

BAILEYS

VODKA DOMESTIC

BAILEYS FLAVORS

GODIVA VODKA

EMMETS

GORDONS VODKA

FLAVORED CORDIAL IMPORTED

JEREMIAH WEED VODKA MOON MOUNTAIN VODKA NUVO POPOV VODKA RELSKA VODKA SMIRNOFF BLUE SMIRNOFF RED SMIRNOFF SILVER SMIRNOFF VODKA ESPRESSO/ROOTBEER SMIRNOFF VODKA TWIST

GODIVA

GRAND MARNIER GRAND MARNIER ANNIVERSARY HARLEM KRUIDEN NAVAN NUVO PIMMS CUP ROMANA YUKON JACK

CAPT MORGAN PARROT BAY MOJITO CLUB COCKTAILS FRIDAYS JEREMIAH WEED RTD JOSE CUERVO AUTHENTIC JOSE CUERVO GOLDEN MARGARITA SMIRNOFF COCKTAIL

SPARKLING WINE DOMESTIC CALIFORNIA SPARKLING DOMAINE CHANDON

SPARKLING WINE IMPORTED FRENCH SPARKLING CHAMPAGNE

DOM RUINART

GOLDSCHLAGER

KRUG CHAMPAGNE

VODKA IMPORTED

RUMPLE MINZE

MOET & CHANDON

BELVEDERE

RUM IMPORTED

VEUVE CLICQUOT

10 CANE

ITALIAN SPARKLING

URSUS VODKA FLAVORS

BELVEDERE 1X BELVEDERE BLACK RASPBERRY

CAPT MORGAN LIME BITE

BELVEDERE BLOODY MARY

CAPT MORGAN PARROT BAY

STELLINA DI NOTTE

BELVEDERE CITRUS

CAPT MORGAN PRIVATE STOCK

BELVEDERE ORANGE

CAPT MORGAN SILVER

DOMESTIC WINES

BELVEDERE PINK GRAPEFRUIT

CAPT MORGAN SPICED

BEAULIEU VINEYARD

BELVEDERE RED

CAPT MORGAN SPICED BLACK CASK CAPT MORGAN TATTOO

BLOSSOM HILL

BELVEDERE VODKA INTENSE

CIROC FLAVORS

MYERS'S PLATINUM

SINGLE MALTS

KETEL ONE

ORONOCO

ARDBEG

KETEL ONE CITROEN

PAMPERO

AUCHROISK

KETEL ONE ORANJE

RON ZACAPA

CAOL ILA

ROKK

RON ZACAPA X0

CARDHU

ROKK VODKA FLAVORS

CLYNELISH

TANQUERAY

TEQUILA

CRAGGANMORE DALWHINNIE

BRANDY IMPORTED COGNAC

GLEN SPEY

HENNESSY BLACK

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CAPT MORGAN LONG ISLAND

DOM PERIGNON

WHITE HORSE

BIN

PREPARED COCKTAILS PREPARED COCKTAILS SPIRIT BASE

SCHNAPPS IMPORTED

URSUS

USHER'S

JOSE CUERVO TRADICIONAL SILVER MATADOR

ZWACK

BELVEDERE VODKA INTENSE UNFILTERED CIROC

SCORESBY

JOSE CUERVO LA RESERVA

MYERS'S DARK MYERS'S GOLDEN

DON JULIO 1942 DON JULIO ANEJO DON JULIO BLANCO

PROSECCO

ACACIA

CHALONE VINEYARD CHERRY ON TOP DOMAINE CHANDON DYNAMITE VINEYARDS ENSEMBLE HEWITT VINEYARD JADE MOUNTAIN MOON MOUNTAIN VINEYARD NEWTON VINEYARD OROGENY VINEYARDS PLOW & STARS PROVENANCE VINEYARDS ROSENBLUM CELLARS

Wine & Spirits | MARKETPLACE

Pacific Wine & Spirits of California Order Desk: (1-800) 282-4797 SNAP DRAGON

SAN TELMO

STERLING VINEYARDS

TERRAZAS

UPPERCUT

TERRAZAS AFINCADO

WILY JACK

TERRAZAS CHEVAL DES ANDES

FRENCH WINE BORDEAUX RED

AUSTRALIA

GRAVES

CAPE MENTELLE

CHATEAU OLIVIER

CHILE

CHATEAU SMITH HAUT LAFITTE

ALMAVIVA

PAUILLAC

CASA LAPOSTOLLE CLASSICS

CHATEAU CARRUADES de LAFITE

CASA LAPOSTOLLE COLLECTORS

CHATEAU MOUTON ROTHSCHILD

CASA LAPOSTOLLE CUVEE

CHATEAU PICHON LONGUEVILLE

NEW ZEALAND

CHATEAU PONTET CANET

CLOUDY BAY

PESSAC-LEOGNAN

NEWHARBOR

CHATEAU SMITH HAUT LAFITTE

SACRED HILL

POMEROL

OTHER WINE

CHATEAU TROTANOY

SPAIN

ST.-EMILION

NUMANTHIA

CHATEAU FIGEAC

BORDEAUX WHITE

NON ALCOHOLIC MIXES/JUICES/DRINKS

SAUTERNES

CA FROZEN

CHATEAU D'YQUEM

JOSE CUERVO MIX

BURGUNDY RED

SMIRNOFF MIXES

COTES DE BEAUNE

STIRRINGS BAR INGREDIENTS

COURCEL

STIRRINGS BAR SOLUTIONS

D'ANGERVILLE

STIRRINGS MINI MIXERS

GAGNARD

STIRRINGS SODAS

TOLLOT-BEAUT COTES DE NUITS

PROMOTIONAL ITEMS EQUIPMENT

GELIN

GRAND MARNIER

TERRAZAS RESERVA

GRIVOT VERDET

BURGUNDY WHITE CHABLIS

VOCORET COTES DE BEAUNE

DOMAINE RAMONET GAGNARD MATROT TOLLOT-BEAUT COTES DE CHALONNAISE

DOMAINE LAURENT COGNARD MACONNAISE

AUVIGUE

LOIRE RED SANCERRE ROUGE

CHATEAU DE SANCERRE

LOIRE WHITE SANCERRE

CHATEAU DE SANCERRE WHITE VARIETAL, OTHER

CHATEAU DE SANCERRE

ITALIAN WINES TABLE WINES ITALY CHIANTI

STELLINA DI NOTTE PINOT GRIGIO

STELLINA DI NOTTE SOUTH HEMISPHERE

ARGENTINA NAVARRO CORREAS

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Imported by Legacy Imports, Inc. West Palm Beach, FL 40% Alcohol by Volume (80 Proof)--Distilled from Wheat. PERFECT VODKA

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REMY

2400 E. Katella Ave, Suite 1220 Anaheim, CA 92806

COINTREAU USA

Southern California Gary McHargue Statewide Sr. Mkt. Mgr. Wines and Champagnes Sibyl Galindo Â Market Manager -On Premise Spirits Los Angeles. Jenifer Jaber Market Manager - On-premise San Diego / Orange County Carolina Pimentel Senior Market Manager - On-premise Howard Cole Senior Market Manager - Off-premise Mitchell Won Asian Specialist Greg Hux Urban Specialist Nikki Boes National Accounts Mgr - Off-premise

Western Business Unit Erik Rundberg Vice President, Division Manager Charley Sheridan Regional Sales Manager California, Hawaii Ron Ng National Accounts Dir - Off-premise Jennifer Oâ&#x20AC;&#x2122;Brien National Accounts Mgr - On-premise Matt Benson Regional Marketing Director Molly Dilsaver Regional Marketing Associate Emy Kaplan Business Analyst, Office Manager Annie Kasakitis Sales Systems Coordinator

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(714) 938-0004

Fax: (714) 938-0206

Northern California Jeffrey Germaine Senior Market Mgr - On / Off-premise Lisa Pinhas Reed Market Manager - On-premise Frank Jakubka Market Mgr - Off-premise Paul Chan Asian Specialist Andrew Stockbridge National Accounts Mgr - Off-premise

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Eileen Callahan Vice President, Western Division: CA, NV, HI, CO, AK 949.861.2255 Jim McCluskey Western Division Chain Manager 714.270.0699 Tabitha Arizini Western Division Administrative Assistant 949.861.2255 Don Barfield So. California State Manager 310.961.0552 Stephen Didsbury So. California Area Manager 714-882-9398 Kimberly Ehmke So. California Area Manager 619.888.7823 Tom Pfost So. California Area Manager 310.633.1767 Kim Angelacos San Diego Area Manager 619.881.7478 Danielle Malchi So. California Area Manager 310.606.0827 Pascal Courtin So. California Brand Ambassador 619-881-7478 Mark Frank No. California Area Manager 650-520-8663 Chris Wanner No. California State Manager 415.577.9357 Holly Brodeur No. California Area Manager 415.225.1077 Cindy Keno No. California Area Manager 916.390.9655 Kelvin DeBoer No. California Area Manager 408.607.8498 Satoru Ito Gekkeikan Sake Manager 310.293.8749

Sole United States Distributor for:

Jägermeister • JC VSOP Cognac • Michael Collins Irish Whiskey • Gekkeikan Sake Barenjager Honey Liqueur • Jacques Cardin VSOP Brandy • St. Vivant Armagnac • Henri Savard For pricing information, please contact our distributor

Southern Wine & Spirits So. Cal 1.800.262.4797 No. Cal 1.800.537.3332

Email Sidney Frank Importing at: sficwest@sidneyfrank.com Please visit our websites: jager.com, tapmachineinc.com MARKETPLACE

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SPIRITS LLC

www.skyy.com

Skyy Spirits LLC. 1 Beach Street, Suite 300 San Francisco, California 94133 U.S.A. Telephone: (415) 315-8000 Fax: (415) 315-8001

SKYY Spirits Brands SKYY® Vodka • SKYY90® • SKYY Infusions® Campari® • Wild Turkey® • Straight Kentucky Bourbon American Honey® • Russell’s Reserve® • Cabo Wabo® Tequila • Ouzo 12® • X-Rated® • Fusion Liqueur® and Jean-Marc XO Vodka® • Cutty Sark® Scotch Whisky The Glenrothes® Single Malt Scotch Whisky Bowmore® Islay Single Malt Scotch Whisky Auchentoshan® Lowland Single Malt Scotch Whisky Glen Garioch® Highland Single Malt Scotch Whisky Flor de Caña® Rum • Carolans Irish Cream® Tullamore Dew Irish Whiskey® • Irish Mist® Liqueur Midori® Melon Liqueur • ZEN Green Tea Liqueur TM Hibiki® Whisky • The Yamazaki® Single Malt Whisky

Fred Schell

Regional Vice President - West (602) 743-6035 NO.CA/HI

Gina Chai

Janet Brufladt

Off-Premise Manager Northern California (925) 487-1165

Kate Harden

Off-Premise Manager (209) 481-6413

District Manager Sacramento (916) 549-7266

On Premise Manager East / South Bay / Peninsula (209) 481-6413

David Grace

On Premise Manager San Francisco (415) 596-0752

Mark Milton

Broker Hawaii (808) 678-0134

Dave Stoop

On Premis Manager San Francisco (415) 515-7599

Duffey Sida

Division Manager Northern California & Hawaii (415) 298-6999

Kate Rooney SO. CA

Stephen Magliocco Division Manager Southern California (714) 470-3306

Jennifer Panaia

Melissa Price District Manager San Diego (323) 774-4143

Dan Massucco

Off-Premise Manager Southern California (949) 500-4089

AZ /CO/ NM/NV

Richard Monkarsh Sales Director AZ, CO, NM, NV (303) 601-7768

Senior On-Premise Manager Southern California (949) 400-0555

Matthew Dyer

Ian Bannerman

Erin Conolley

Karen Uppal

David Cheonis

Chains Manager Southern California (949) 241-5262

On-Premise Manager Los Angeles (310) 490-9222

District Manager CO, NM (303) 704-8163

On-Premise Mgr. Arizona (480) 540-7790 District Manager Nevada (702) 308-2534

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SOUTHERN WINE & SPIRITS OF CALIFORNIA

FOR ORDERS -- Call Toll Free --

Distributors of Fine Wines & Spirits since 1933

Order Desk .......... (1-800) 282-4797

BLACK VELVET CANADIAN

GLEN SALEN

MAGELLAN GIN

BLACK VELVET RESERVE

GLEN SCOTIA

NO. 3 LONDON GIN

BARTON RESERVE

CANADIAN CLUB

GLENDRONACH

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CALVERT BLEND

CANADIAN LTD

GLENGOYNE

VODKA DOMESTIC

DEATH'S DOOR

CARIBOU CROSSING

GLENGRANT

3 AM VODKA

FLEISCHMANN PREFERRED

HIRSCH SELECTION

GLENLIVET

4 ORANGE VODKA

J BEAM

LORD CALVERT

GLENROTHES

BARTON VODKA

JAILERS

MACNAUGHTON CANADIAN

HAZELBURN

BARTON VODKA 100

KESSLER BLEND

MC MASTERS CANADIAN

INCHMURRIN

BLUE ANGEL

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ISLE OF JURA

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BOURBON

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BAKERS

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BENCHMARK

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DEATH'S DOOR

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EVERCLEAR

CYRUS NOBLE BOURBON

KNAPPOGUE

OLD PULTENEY

FLEISCHMANN

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SCAPA

HOUND DOG

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SHEEP DIP

ION VODKA

KNOB CREEK

REDBREAST

SMOKEHEAD

ISLAND 808

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KAMCHATKA

MAKER'S MARK

JAPANESE WHISKEY

SPRINGBANK

KEDEM

MAKER'S MARK 46

SUNTORY

TOMINTOUL

LIXIR

OLD CROW

TORMORE

LOTUS VODKA

OLD GRAND DAD

WHISKEY IMPORTED BLENDED SCOTCH

WHISKY GALORE

PAU MAUI

OLD TAYLOR

BALLANTINE AGED

GIN DOMESTIC

PEARL VODKA

REBEL YELL

BALLANTINE SCOTCH

BARTON GIN

PERFECT 1864

RIDGEMONT

CHIVAS REGAL

BELLOWS GIN

PUCKER VODKA

TEN HIGH

CHIVAS REGAL AGED

BOORDS GIN

ROYAL GATE VODKA

WILD TURKEY

CLUNY

CALVERT LONDON GIN

SKOL VODKA

YELLOWSTONE

HANKEY BANNISTER

CROP ORGANIC

SKYY VODKA 80

CORN WHISKEY

HOUSE OF STUART

CRYSTAL PALACE GIN

SKYY VODKA 90

HIRSCH SELECTION

LAUDERS SCOTCH

DEATH'S DOOR

SKYY VODKA INFUSIONS

ORIGINAL MOONSHINE

MITCHELLS SCOTCH

DISTILLERY NO 209

WAVE VODKA

RYE WHISKEY

OLD SMUGGLER SCOTCH

FLEISCHMANN GIN

WOLFSCHMIDT VODKA

BREAKOUT

PASSPORT SCOTCH

GENEVIEVE GIN

ZACHLAWI

HIRSCH SELECTION

PIGS NOSE

GILBEY'S GIN

VODKA IMPORTED

J BEAM

ROYAL SALUTE SCOTCH

JUNIPERO GIN

ABSOLUT

JEFFERSON'S

TEACHER'S SCOTCH

ROYAL EMBASSY

ABSOLUT APEACH

KOVAL

WEMYSS

ROYAL GATE GIN

ABSOLUT BERRI ACAI

OLD OVERHOLT

WHYTE & MACKAY

SEAGRAM'S

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OLD POTRERO

SINGLE MALTS

SEAGRAM'S GIN & JUICE

ABSOLUT KURANT

RI 1

ABERLOUR SCOTCH

SEAGRAM'S TWISTED

ABSOLUT MANDRIN

RUSSELL'S RESERVE

ANCNOC

GIN IMPORTED

ABSOLUT MANGO

WHISTLE PIG

ARDMORE SCOTCH

BEEFEATER 24 GIN

ABSOLUT ORIENT APPLE

WILD TURKEY

AUCHENTOSHAN

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ABSOLUT PEARS

SMALL BATCH

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ABSOLUT PEPPAR

CHARBAY WHISKEY

BENRIACH SCOTCH

CADENHEAD'S GIN

ABSOLUT RASPBERRI

DOUBLED & TWISTED

BLACK BULL

CAORUNN

ABSOLUT RUBY RED

HIRSCH SELECTION

BOWMORE

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RUSSELL'S RESERVE

DALMORE

DARNLEY'S VIEW

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WHISKEY IMPORTED CANADIAN WHISKEY

DUNCAN & TAYLOR

FIFTY POUNDS

ABSOLUT WILD TEA

GLEN GARIOCH

G'VINE

AKVINTA VODKA

BIN

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Southern Wine & Spirits of California Order Desk: (1-800) 282-4797 ALCOHOL VICTORIA

CASTAREDE

CAMPO DE ENCANTO

BARTON

BAK'S BISON

CERBOIS

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BELUGA VODKA

CHATEAU BUSCA

ORO PISCO

DJ DOTSON

BONG VODKA

DARROZE BAS ARMAGNAC

PISCO CAPEL

GAETANO

BORU VODKA

HUGO ARMAGNAC

SPANISH BRANDY

HIRAM WALKER

CHASE

ST VIVANT ARMAGNAC

CARDENAL MENDOZA

JUAREZ

CHOPIN

BRANDY IMPORTED OTHER

CARLOS I BRANDY

LEROUX

CHRISTIANIA

ASBACH URALT

FUNDADOR

MONTEZUMA

DOUBLE CROSS

ASKALON ARACK

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TEMPO

EFFEN VODKA

BINYAMINA

ROMATE

FAIR.

CARMEL

SOBERANO

CORDIALS IMPORTED CREAMS IMPORTED

FRIS VODKA

ETTER SUISSE

TERRY CENTENARIO

1921 TEQUILA CREAM

JEAN MARC

F MEYER

APERITIF / BITTERS IMPORTED

BRADY'S

KAI VODKA

GIVON

APEROL

CAROLANS

KARLSSON'S

JACQUES CARDIN

BITTER TRUTH

CRUZAN

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LUXARDO

CAMPARI APERITIVO

ST BRENDAN'S

KLEINER FEIGLING

NAVIP SLIVOVITZ

DIMMI

LEVEL VODKA

NONINO

L'ESPRIT DE JUNE

FLAVORED CORDIAL IMPORTED

LUKSUSOWA VODKA

CALVADOS

LUXARDO

AALBORG

MARANI VODKA

CALVADOS BOULARD

VARNELLI

ABSENTHE LIQUEUR

MEDEA VODKA

CHATEAU BREUIL

ABYSS

PEARL VODKA

CHRISTIAN DROUIN

CORDIALS DOMESTIC CREAMS DOMESTIC

PERFECT 1864

COEUR DE LION

FORBIDDEN

AFTER SHOCK

PINK VODKA

DARON CALVADOS

AGUARDIENTE

PINKY VODKA

LA POMMIERE

FLAVORED CORDIAL DOMESTIC

PURITY

PERE MAGLOIRE

99 XXPRESSO

BARENJAGER

RUSKOVA

COGNAC

AMARETTO DI AMORE

BARTENURA

SIKU GLACIER VODKA

A DE FUSSIGNY COGNAC

ARROW

BAUCHANT

SNOW LEOPARD

CHATEAU MONTIFAUD

BLUE ANGEL

BECHEROVKA

SOBIESKI POLISH

CONJURE COGNAC

CHARBAY

BINYAMINA

SOBIESKI POLISH FLAVORS

COURVOISIER HIGHMARKS

DE KUYPER

BITTER TRUTH

SVEDKA

COURVOISIER VS

GAETANO

BOUKHA LIQUEUR

SVEDKA FLAVORS

COURVOISIER VSOP

HIRAM WALKER

BOUTARI OUZO

ULTIMAT VODKA

GROSPERRIN

HUM BOTANICAL

BRIOTTET

VINCENT VAN GOGH

FERRAND

J VINEYARDS

CAFE LOLITA

VINCENT VAN GOGH FLAVORS

FRAPIN

JUAREZ

CARAVELLA

VOLI VODKA

HINE

KOVAL

CELTIC CROSSING

VOX VODKA

JACQUES CARDIN

LEROUX

CHARTREUSE

VOX VODKA RASPBERRY

LANDY

MR BOSTON

CHASE

WASABE VODKA

LEOPOLD GOURMEL

SABROSO

CHINCHON

WODKA VODKA

LOUIS ROYER

THATCHER'S

CITRONGE

YES VODKA

MARTELL

TRAVIS HASSE'S

COMBIER

ZONE VODKA

MEUKOW

WILD TURKEY AMERICAN

CORONADO ROMPOPE

SHOCHU IMPORTED JAPAN

SALIGNAC

SCHNAPPS DOMESTIC

COTTON CANDY

FRENCH BRANDY

99 APPLES SCHNAPPS

COURVOISIER ROSE

TY KU SPIRITS

TRIMBACH

99 BANANAS SCHNAPPS

DOOLEYS

YOKAICHI

GRAPPA

99 BLACK CHERRIES SCHNAPPS

EL ULTIMO

VIETNAM

ALEXANDER

99 BLACKBERRIES SCHNAPPS

EXPRESSO

TOMBO SHOCHU/SOJU

ANTINORI

99 GRAPES SCHNAPPS

FAIR.

BRANDY DOMESTIC

BANFI

99 ORANGES SCHNAPPS

FARETTI

ARROW BRANDY

GAJA

99 PEACHES SCHNAPPS

FERRAND

DE KUYPER BRANDY

LUXARDO

99 SCHNAPPS ASST

FRAGOLI

HIRAM WALKER BRANDY

NONINO

99 WATERMELONS SCHNAPPS

FRANGELICO

JACQUES BONET

SEGALS

99 WHIPPED CREAM SCHNAPPS

GLAYVA

LEROUX

SUPREMA

ARROW SCHNAPPS

GRANDE ABSENTE

PARROTT BRANDY

MEXICAN BRANDY

DE KUYPER SCHNAPPS

GRANIER

PAUL MASSON BRANDY

AZTECA DE ORO

GAETANO SCHNAPPS

H.B. PASTIS

PAUL MASSON VSOP BRANDY

BLANCO MADERO

HIRAM WALKER SCHNAPPS

HERMAN JANSEN

ROYAL EMBASSY

DON PEDRO

LEROUX

IRISH MIST

ZACHLAWI

PRESIDENTE

MR BOSTON

JAGERMEISTER

BRANDY IMPORTED ARMAGNAC

PISCO

TRIPLE SEC DOMESTIC

KAHLUA

BARSOL

ARROW

ADULT CHOCOLATE

AVERNA

KAHLUA ESPECIAL

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B I N 99

MARKETPLACE | Wine & Spirits

Southern Wine & Spirits of California Order Desk: (1-800) 282-4797 KALANI

CADENHEAD'S RUM

123 TEQUILA

KAMORA

CONCH REPUBLIC

1921 TEQUILA

KINGS

CRUZAN

3 AMIGOS

KLEINER FEIGLING

CRUZAN FLAVORED

4 COPAS

BARTON LONG ISLAND ICED TEA

LA FEE ABSINTHE

CRUZAN 9

901 TEQUILA

CHI CHI'S

LAGO AZUL TEQUILA

DOMINICAN CLUB

ASOMBROSO

CRUZAN FLAVORED

LINIE AQUAVIT

DON Q RUM

AVION TEQUILA

GOSLING'S RUM

LUCID ABSINTHE

ENGLISH HARBOUR

CABO UNO/CABO WABO

HULA GIRL

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FLOR DE CANA

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J BEAM

M BRIZARD

GOSLING'S RUM

CAMPEON

KAHLUA DTG

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COMISARIO

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DELEON

PREPARED COCKTAILS PREPARED COCKTAILS WINE BASE

PASTIS PRADO

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DON AGUSTIN

PATRON XO CAFE

MEKHONG

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PERNOD

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EL MAYOR

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PREVU

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EL ULTIMO

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REDRUM

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RHUM J.M

HOTEL CALIFORNIA

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RON ABUELO

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SENIOR ORIGINAL CURACAO

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LA PINTA

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LOS ARANGO

TICK TACK

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TIRAMISU LIQUEUR

SEAGRAM'S BRAZILIAN RUM

MONTEZUMA

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PAQUI

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PARTIDA

TY KU LIQUEUR

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VEEV ACAI

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MAE DE OURO

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WALDERS

PITU CACHACA

SAUZA 100 ANOS

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XTABENTEN

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RUM DOMESTIC

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DON AMADO MEZCAL

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EL MEZCALITO

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GUSANO ROJO

SAUZA TRES GENERACIONES

ADMIRAL NELSON RUM

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SELECCION ARTE NOM

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WILD SHOT

TRES AGAVES

BRUGAL RUM

TEQUILA

TRES REYES

100

BIN

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PREPARED COCKTAILS PREPARED COCKTAILS SPIRIT BASE

DAILY'S RTD

DIRTY BLONDE OLDE SAVANNAH SKINNYGIRL

KOSHER PRODUCTS SPARKLING WINE DOMESTIC CALIFORNIA SPARKLING BARON HERZOG BERINGER SPARKLING COOKS COPPOLA SOFIA GLORIA FERRER HAGAFEN CELLARS J VINEYARDS LAETITIA MUMM NAPA ROCAR STANFORD WEIBEL WILSON CREEK WOODBRIDGE

OTHER DOMESTIC SPARKLING ARBOR MIST ARGYLE DOMAINE STE MICHELLE J ROGET KEDEM NY STATE

SPARKLING WINE IMPORTED AUSTRALIAN SPARKLING GREG NORMAN JACOBS CREEK PETALUMA SEAVIEW WOLF BLASS YELLOW LABEL YELLOW TAIL YELLOWGLEN

FRENCH SPARKLING CHAMPAGNE

ALFRED GRATIEN ANGEL ARMAND DE BRIGNAC

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MIONETTO

BROPHY-CLARK CELLARS

FLIPFLOP

BOLLINGER

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75 WINE CO by Tuck Beckstoffer Wines 90+ CELLARS

COASTAL VINTNERS

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ALDER RIDGE ALMADEN ALPHA OMEGA AMAPOLA CREEK ANGELS CREEK ANNIKA VINEYARDS ANTICA NAPA VALLEY ARBOR MIST ARCHERY SUMMIT ARGYLE WINERY ARNOLD PALMER By LUNA VINEYARDS ATLAS PEAK VINEYARD AXIS CELLARS B CELLARS B.R. COHN BALLARD LANE BARBIERI BARON HERZOG BASKET CASE WINERY BELLA RAGAZZA BELLE GLOS BENNETT LANE WINERY BERINGER VINEYARDS BERNARDUS BETTS & SCHOLL BIEN NACIDO VINEYARDS BIG HOUSE BIG YELLOW BLACK BOX BLACKSTONE WINERY BOHEMIAN HIGHWAY VINEYARD BOHO VINEYARDS BOUCHAINE VINEYARDS BOYANCI BRANDLIN BRASSFIELD ESTATE

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FOGDOG FOREFATHERS FOREFRONT FOUR SPOT FOXHORN FOXMOOR FRANCIS COPPOLA WINERY FRANCISCAN FRANZIA FREESTONE VINEYARDS GARNET VINEYARDS GARY FARRELL WINES GEYSER PEAK GIARRUSSO FAMILY BRAND GIRARD GLASS MOUNTAIN GLEN ELLEN GLORIA FERRER GOLDSCHMIDT VINEYARDS GOOSE RIDGE VINEYARDS GREAT OAKS GREG NORMAN CALIFORNIA ESTATES GROTH VINEYARDS & WINERY HAGAFEN CELLARS HANNA WINERY HAPPY CAMPER HAWK CREST HAYES RANCH HAYMAN & HILL HERITAGE HIDEAWAY CREEK HOGUE

DAVIS BYNUM WINERY

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ROW ELEVEN

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MANISCHEWITZ

SEMPER by Tuck Beckstoffer Wines

MARKHAM VINEYARDS

SEVEN DAUGHTERS

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MASON CELLARS

SHILOH ROAD

MENDOCINO VINEYARD

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MER SOLEIL

SIMI WINERY

MERIDIAN

SIMPLY NAKED

MOCKINGBIRD by Tuck BeckstofferWines MOGEN DAVID

SLEDGEHAMMER

MONTHAVEN MOUNT VEEDER MUMM NAPA MURRIETA'S WELL MUTT LYNCH WINERY NAPA STATION NATHANSON CREEK NICKLAUS WINES NIGHT HARVEST by R.H. PHILLIPS NORTHSTAR

SNOQUALMIE SOBON ESTATE SOCKEYE SOKOL BLOSSER WINERY SOLAIRE by ROBERT MONDAVI SONOMA COAST VINEYARDS SOUVERAIN SPRING VALLEY VINEYARD ST. CLEMENT STAG'S LEAP WINE CELLARS STAGS' LEAP WINERY STE. CHAPELLE

OPUS ONE PALMAZ VINEYARDS PANDEMONIUM PAPIO

STEELE WINERY STEELHEAD VINEYARDS STIMSON ESTATES STONE CELLARS by Beringer

PARAISO

STONE CREEK

PARDUCCI

STONECAP

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STRATTON LUMMIS

PASSAGES PAUL DOLAN VINEYARDS PAUL MASSON PER BACCO CELLARS PERRY CREEK PESSAGNO WINERY PINE RIDGE WINERY PREVAIL MOUNTAIN WINERY ESTATES PRIMAL ROOTS QUICKFIRE

SUMMERLAND WINERY TALUS TAMÁS ESTATES TANGLEY OAKS TAYLOR COUNTRY CELLARS TAZ VINEYARDS TERLATO VINEYARDS THE DREAMING TREE THE VEGAN VINE THOMAS GEORGE ESTATES TOASTED HEAD

QUINTESSA RANCHO ARROYO GRANDE RAVENSWOOD RED DIAMOND

TRUSCOTT TURN FOUR TWIN FIN UN4SEEN

RED DROP REMIX IBERIAN RICHARDS WILD IRISH ROSE RIDGE VINEYARDS

VACA VINEYARDS VENDANGE VERMEIL

ROAD I

VILLA MT. EDEN

ROBERT MONDAVI PRIVATE SELECTION ROBERT MONDAVI WINERY

VIN PARFAIT VINIFERA by Tuck Beckstoffer Wines

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ALBERT SELTZ HELFRICH HUGEL JOSMEYER PIERRE SPARR TRIMBACH PINOT BLANC

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HELFRICH

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STRACCALI

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BERTANI

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SUPER TUSCAN

PINOT NERO

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ANTINORI

LES CRETES

CORTE SANT'ALDA

VILLA CAFAGGIO

BANFI

RED BLEND

DUCA del FRASSINO

MERLOT

GAJA

LES CRETES

FEUDO SARTANNA

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BACKSBERG

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CHILE 1865

ERNIE ELS

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90+ CELLARS

ANDES PEAK

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DEVILS LAIR

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DUCA del FRASSINO

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FEUDO SARTANNA

GREG NORMAN

TENUTA POLVARO

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WHITE VARIETAL, OTHER

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90+ CELLARS

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NEW ZEALAND 90+ CELLARS BLACK BIRCH BLACK BOX BOULDER BANK BRANCOTT VINEYARDS CROSSINGS DRYLANDS ESK VALLEY FOREFATHERS GOOSE BAY GROVE MILL KIM CRAWFORD WINES MATUA VALLEY

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OTHER WINE

AUSTRIA DOMAINE WACHAU GROONER HIRTZBERGER KNOLL KRACHER LETH WESS CELLARS WOLFGANG GRUNER ZANTHO

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GERMANY AUNT BEAS BLUE FISH BLUE NUN BLUFELD CUPCAKE EGON MULLER IBY KALLFELZ RUDOLPH MULLER SA PRUM STOCK AND STEIN WITTMANN ZIMMERMAN

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SWISS COLONY

ISRAEL

MAR DE FRADES

TAYLOR NEW YORK

VERMOUTH FORTIFIED DOMESTIC

BARKAN

MARQUES DE RISCAL

VINTAGE PORT DOMESTIC

BAZELET HA GOLAN

MAS SORRER

JUSTIN VINEYARDS

LEJON VERMOUTH

BINYAMINA

MAXIMO

RODNEY STRONG RESERVE

TRIBUNO VERMOUTH

CARMEL

MONTECILLO

WOODBRIDGE

CASTEL WINERY

MUSEUM

VERMOUTH FORTIFIED IMPORTED

DOMAINE NETOFA

OLVENA

PORTS IMPORTED COLHEITAS

GAMLA ISRAEL WINES

OSBORNE

DOW'S

PSAGOT

RAMON BILBAO

LBV

RECANATI

RAMON CARDOVA

CHURCHILL

SEGALS

REAL SANGRIA

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SHILOH

RED GUITAR

DOW'S

YATIR

RENE BARBIER

OSBORNE

SPANISH PEAKS

ZION

RIOJA VEGA

PORTO CORDOVERO

KEG DOMESTIC

JAPAN

SERRA DA ESTRELLA

PRESIDENTIAL

AKADAMA PLUM WINE

SEVEN

SANDEMAN

GEKKEIKAN

TAPENA

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TEMPRA TANTRUM

RESERVE PORTS

OROYA SUSHI

TERRA D'OURO

DOW'S

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TRIANA

SANDEMAN

PORTUGAL

VOLTEO

RUBY IMPORTED

COCKBURN'S

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KEDEM NY STATE

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BEER DOMESTIC BOTTLES DOMESTIC EL TORO BEER

BLUE HAWAIIAN EL TORO BEER SPANISH PEAKS

BEER IMPORTED BOTTLES IMPORTED AYINGER CHANG BEER ESTRELLA

CHURCHILL

YAGO SANGRIA

DOWS VALE

YSIOS

COCKBURN'S

JOSE FONSECA

ZAZO

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APERITIF / BITTERS DOMESTIC

OSBORNE

MONTE DA PENHA

CHOCOLATE SHOP

PORTO CORDOVERO

QUINTA DO VALE

CONFECTIONERS

PRESIDENTIAL

TWIN VINES

APERITIF / BITTERS IMPORTED

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SAKE DOMESTIC

CHATEAU MONTIFAUD

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GEKKEIKAN

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TAWNY IMPORTED

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COCKBURN'S

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PAUL MASSON

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TY KU SAKE

MADEIRA IMPORTED

PRESIDENTIAL

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LEACOCKS

SANDEMAN

GEKKEIKAN

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VINTAGE PORT IMPORTED

KUMOSABE

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ZATEC LAGER

MURAI SAKE

FLORIO

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KEG IMPORTED

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GAMBARELLI & DAVITTO

DOW'S

SHIMIZU NO MAI

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YOSHI-NO-GAWA

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90+ CELLARS

KEDEM NY STATE

CRIBARI

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PAUL MASSON

KEDEM NY STATE

THE LOUNGING GOURMET ELIXIRS

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PAUL MASSON

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CAMPILLO WINES

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CAMPO VIEJO

PORTS DOMESTIC FLAVORED PORTS

TAYLOR NEW YORK

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FICKLIN

WILSON CREEK

NON ALCOHOLIC COFFEE/TEA

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KEDEM NY STATE

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CRUZ DE ALBA

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ED HARDY

TAYLOR NEW YORK

HARVEYS BRISTOL CREAM

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GREEN'S LINDEMANS BEER ORO DI MILANO ORVAL PINKUS PRIMA DONNA ROCHEFORT BEER SAINT LANDELIN SAMUEL SMITH TONA CERVEZA TRAQUAIR AMADEUS LA DIVINE LA GOUDALE KONIG LUDWIG WARSTEINER BEER WESTMALLE

AYINGER ESTRELLA LINDEMANS BEER KONIG LUDWIG

FEE BROTHERS

DAMMANN

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VOLVIC SPRING WATER

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VOSS WATER

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WARSTEINER

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WINE NON-ALCOHOLIC

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INGLENOOK ST. REGIS

RUBYY ENERGY DRINK

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PROMOTIONAL ITEMS EQUIPMENT

ARNOLD PALMER

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FRIDAYS MIXES FUNKIN GOSLING'S GOURMET MIXES SELECTIONS ISLAND OASIS JACK & BERNIES LA PINATA MIX LEFTY O'DOULS LOCAPOLITAN MALIBU MIXES MR & MRS T MXR ESSENTIALS PAGES VEDRENNE PARTIDA REAL RAW REFINE ALL NATURAL RHUM J.M ROSE'S ROSE'S INFUSIONS SAUZA MIXES SENCE ROSE TRES AGAVES NECTAR & MIX VIUDA DE SANCHEZ SANG WHISKEY WILLY

OLIVE OIL RAPITALA SARTORI

SPARKLING NON-ALCOHOLIC CHATEAU DE FLEUR

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Watts Winery 12470 Locke Road Lockeford, CA 209-329-1569 www.wattswinery.com

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Scott Ericson Regional Manager 925-963-7309

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Northern California 3463 Collins Ave Richmond,CA 94806 Southern California 6550 E. Washington Blvd. Commerce,CA 90040

ORDER DESK SPAIN

NORTHWEST SPAIN

CAMPANTE - RIBEIROPEZA CASAL NOVO -VALDEORRASDO REI - RIBEIRA SACRA FINCA MILLARA - RIBEIRA SACRA PAZO DE ARRIBI - BIERZO

RIAS BAIXAS

EIDOS MORGADIO PAZO DE BARRANTES MARTIN CODAX

NORTH CENTRAL SPAIN

EL BURRO - NAVARRA GRACIA GRANDE - RUEDA DEHESA LA GRANJA CASTILLA Y LEON GUELBENZU -RD QUEILES MURERI -RD JILOCA MARTINSANCHO - RUEDA ZAZA - NAVARRA FUENTE DEL CONDE CIGALES

RIBERO DEL DUERO CELESTE TORRES CONDADO DE HAZA PESQUERA VINA GORMAZ MONTECASTRO

RIOJA

BRETON GRAN FAMILIA MARQUIS DE MURRIETA MARTIN CODAX ERGO IBERICO TORRES VALENCISO

NORTH EAST SPAIN

HUGUET DE CAN FEIXES LAS ROCAS -CALATAYUD MANGA DEL BRUJOCALATAYUD MONT MARCAL CAVA PAPA LUNA - CALATAYUD PASANAU - PRIORAT PROYECTO CUATRO SALMOS TORRES - PRIORAT TORRES - CATALUNYA VEGA BARCELONA CAVA

SOUTHERN SPAIN

ALTA MARCA - MADRID ANCIANO - VALDEPENAS

1-800-421-5904

CARCHELO - JUMILLA EL VINCULO - LA MANCHA CASTA DIVA - ALICANTEMARINA ALTA CASTILLO REAL - BULLIS HIDALGO - MANZANILLA SHERRY PICO MADAMA -JUMILLA ROJO MOJO - LA MANCHA TORO ALBALA - MONTILLAMORILES

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AUSTRALIA

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CHILE

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NEW ZEALAND

3 STONES CHARD FARMS THE ESCARPMENT THE GIESEN WINERY MAIN DIVIDE PEGASUS BAY RABBIT RANCH

SEVEN TERRACES STARBOROUGH TOHU WHITEHAVEN

SOUTH AFRICA

FLEUR DU CAP MEERLUST NEDERBURG PLAISIR DE MERLE SEBEKA

GLASSWARE RIEDEL

SPIRITS

ABSINTHE

LA SORCIERE

APERITIFS

INGA MY AMARO PINEAUS DES CHARENTES

BOURBON

FOUR ROSES HIGH WEST RYES MICHTER’S WHISKEY OLD POGUE

BAS-ARMAGNAC CH. DE ST.AUBIN CLES DES DUCS

BRANDIES

E&J GALLO MIGUEL TORRES

CACHACA

WEBER HAUS

CALVADOS LECOMPTE MASSENEZ

COGNAC

ORDER DESK GRAPPA

TERRABIANCA LUIGI FRANCOLI GRAPPI POGGIO BASSO STILLWATER INGA

IRISH WHISKEY FINIAN’S

LIQUEURS

ARMANO LUCANO BOUDIER COOLE SWAN DRUMGRAY FRANCOLI LEMONCELLO HOUSE SPIRITS KROGSTAD AQUAVIT GRAPPI CHOCOLATE LIQ INGA MY SAMBUCA MASSENEZ MERLET PUR TORRES ORANGE LIQUEUR

MEZCAL

DEL MAGUEY REAL DE MAGUEYES

OUZO

ACHAIA CLAUSS HOUSE SPIRITS

RUM

BASTISTE BRINLEY RENEGADE RHUM ST. JAMES MARGARITAVILLE RUM WESTERHALL PLANTATION DIPLOMATICO RON BARCELO MARGARITAVILLE MOJITO

CAMUS HOUSE OF HEMERY KELT COGNAC COGNAC TESSERON

PISCO

EAUX-DE-VIE

SCOTCH

E.G. MASSENEZ

GIN

HOUSE SPIRITS BLADE GIN BOUDIER SAFFRON NEW AMSTERDAM

MACCHU PISCO LA DIABLADA ALEXANDER MUIR BENROMACH BLACK BOTTLE BUNNAHABHAIN COMPASS BOX WHISKY DEANSTON MALTS GORDON & MacPHAIL LEDAIG MacGAVINS

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TASMANIAN WHISKY LARK

TEQUILA

AGAVE 99 AZULEJOS CAMARENA CORRIDO DON GELIX K EL OLVIDO MARGARITAVILLE HACIENDA VIEJA PEPE ZEVADA REBANO SEGRADO FORTALEZA ORO AZUL RANCHERO

VODKA

44 DEGREES BLUE ICE POTATO BLUE ICE ORGANIC WHEAT BOAJING DUE’ HIGH WEST OAT 7000 HOUSE SPIRITS MEDOYEFF SQUARE ONE ORGANIC

FERMENTED SPIRITS

LA QUINTA LA QUINTA AGAVE WINE LA QUINTA TRIPLE SEC RON COPA RUM

MIXES

DA VINCI PUMKIN LA QUINTA MARGARITAVILLE MIXES

BEERS

SEE OUR BEER BRAND LISTING IN THE “BEER SECTION”

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www.youngsmarket.com Corporate Office/Tustin 14402 Franklin Ave. Tustin, CA 92780 West Sacramento 3740 Seaport Blvd. #10 West Sacramento, CA 95691 NORTH AMERICAN WINES CALIFORNIA

10KNOTS CELLARS 24 KNOTS A3 ALEXANDER VALLEY VINEYARDS ALTVS AQUINAS NAPA VALLEY ARCIERO PRIVATE LABELS ARTESA ARTEZIN AUSTIN HOPE WINERY AVALON B-SIDE BANDIT BEARBOAT BEL ARBOR BENNETT FAMILY BENZIGER FAMILY WINERY BIANCHI SELECTION BIG RED MONSTER BIN 36 BLACK STALLION BLONDE BOMBSHELL BLUE JAY RANCH BLUE JEAN BOGLE BOMMARITO BONTERRA BOTA BOX BRAZIN BRIGHT LIGHT BRYANT FAMILY VINEYARD BUEHLER VINEYARDS BUENA VISTA BURGESS CELLARS CABLE CAR CAKEBREAD CELLARS CALIFORNIA RABBIT CANDOR CASA DE ARCILLA CASTLE ROCK WINERY CHALK HILL CHATEAU MONTELENA CHESSMAN CHIME CHOCOLATE VALLEY CHRISTIAN BROTHERS CLAYHOUSE CLOS DU VAL CLOS PEGASE CUMBRE CYCLES GLADIATOR DAN AYKROYD DE LOACH VINEYARDS DEEP PURPLE DOMAINE CARNEROS DOMINO 1.5L DOMINO 750ML DOUBLE EAGLE DRINK UP DUMOL DUNN VINEYARDS DUTTON-GOLDFIELD ELEMENTS BY ARTESA ELVIS PRESLEY EMBLEM EMERALD GLEN EOS ESTATE FETZER VINEYARDS FIRESTONE FIRST PRESS FIVE RIVERS FLOCK FOG HEAD FOG MOUNTAIN FOLEY ESTATES FOLIE A DEUX FOUR VINES GAINEY VINEYARD GNARLY HEAD GOODNIGHT GREEN HILLS GRIEVE FAMILY WINERY GROVE STREET WINERY GUNDLACH BUNDSCHU HAHN ESTATES

Statewide Customer Service & Orders (800) 627-0227

Los Angeles 500 S. Central Ave. Los Angeles, CA 90013 Union City 1701 Atlantic Court Union City, CA 94587 HAHN SLH HALL WINERY HANDCRAFT HANGTIME HAUTE HESS COLLECTION HOOK & LADDER HOUDINI HUNTERDON HUNTINGTON I’M ILONA INCOGNITO INSATIABLE IRON HORSE VINEYARDS IRONY J.DAVIES JAMES MITCHELL JAQK CELLARS JARGON JAYSON JEKEL VINEYARDS JERIKO JOEL GOTT WINES JUDD’S HILL WINERY KALEIDOSCOPE KATE AND CASSIE KENWOOD VINEYARDS KING FISH KING’S RANSOM KULETO ESTATE LA MERIKA LAKE SONOMA WINERY LANCASTER ESTATE LANGETWINS LANGTRY ESTATE & VINEYARDS LANGTRY ESTATE SV LIBERTY SCHOOL LINCOURT VINEYARDS LITTLE BLACK DRESS LOREDONA LOST ANGEL LUCIENNE LYETH ESTATE MACPHAIL MAD HOUSEWIFE MAGNESS MAIN STREET MARK WEST MAS MATCHBOOK MAYRO MURDICK MEDUSA MENAGE A TROIS MERRYVALE MERUS MIA’S PLAYGROUND MICHAEL-DAVID WINERY MIDDLE SISTER MIRAGE MONOGAMY MONTERRA MONTEVINA MOSSBACK NAPA CELLARS NEBULA NEWMAN’S OWN NOBLE VINES NOVELLA OBERON ONEHOPE WINE ORLEANS HILL OUR DAILY RED PAHLMEYER PEJU PROVINCE PEPPERWOOD GROVE PETER PAUL WINES PININFARINA PIPER SONOMA PROJECT PASO PROMISQOUS PURPLE COWBOY QUIXOTE RELATIVE RED RIDGELINE ROCINANTE ROCK RABBIT ROCKUS BOCKUS

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ROESSLER CELLARS ROTH ESTATE ROUTESTOCK SANCTUARY SAWBUCK SCREW KAPPA NAPA SEAGLASS SEBASTIANI SEGHESIO SEQUANA VINEYARDS SEQUOIA GROVE SEXTANT WINES SHADOW RIDGE SHELL CREEK VINEYARDS SIGNATERRA BY BENZIGER SMITH & HOOK SMOKING LOON SO-BE-IT SONOMA HILL SONOMA-CUTRER VINEYARDS SPELLBOUND SPRING MOUNTAIN VINEYARD ST. FRANCIS WINERY & VINEYARDS ST. SUPERY STARMONT STICKYBEAK STONE BARN STONEFLY VINEYARDS STONEGATE WINERY SULTRY SUTTER HOME WINERY SWEET SYCAMORE LANE TASI TERRA D’ORO THE CRUSHER THE GIRLS IN THE VINEYARD THE SHOW TOKAJI TRANCHE TREANA TRINCHERO NAPA VALEY TRINITY OAKS TRUFFLE MERLOT TURNBULL TWISTED TWO SISTERS USED AUTOMOBILE PARTS VALLEY OF THE MOON VINE CLIFF VINE HILL WALLIS FAMILY ESTATE WATTLE CREEK WAYNE GRETZKY ESTATES WEDELL CELLARS WESTSIDE WHITEHALL LANE WINERY WILD OAK WILSON DANIELS WYLAND CELLARS ZINSATIONAL

HAWAII

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MEXICO

TRES CORONAS

EUROPEAN WINES AUSTRIA

HEINRICH LAURENZ V LETH SEKTKELLERI SZIGETI WEINGUT FRED LOIMER WEINGUT GERNOT AND HEIKE HEINRICH WEINGUT PRAGER WEINGUT STADT KREMS WEINGUT WIENINGER WOLFGANG WINES

FRANCE

ALPHONSE MELLOT AUGEY CHATEAU D’AQUERIA CHATEAU MARIS CHATEAU MONT-REDON CHATEAU SIMARD CLASSIFIED BORDEAUX CLOS CLEMENTINE CLOS DE TRIAS DOMAINE CASTEL DES MAURES DOMAINE DE NIZAS DOMAINE FERRET ESTATE BOTTLED BORDEAUX FAT BASTARD FORTANT FRENCH RABBIT GERARD BERTRAND GRAND THEATRE GREENER PLANET J. MOREAU & FILS JADOT COTD’OR LA CHABLISIENNE LE GRAND NOIR LEON BEYER LOUIS JADOT MAISON BOUACHON MICHEL REDDE MOMMESSIN OKO PIERRE MOREY RENE JUNOT ROBERT SKALLI TARDIEU-LAURENT

GERMANY

BARON KNYPHAUSEN BEX CLEAN SLATE DEVIL’S ROCK KNYPHAUSEN MARKUS MOLITOR NACHTGOLD P.J. VALCKENBERG ESTATE PRINZ VON HESSEN REICHSGRAF VON KESSELSTATT SCHLOSS SAARSTEIN SCHLOSS VOLLRADS SCHLOSS WALLHAUSEN SCHMITT SOHNE THOMAS SCHMITT COLLECTION TXT CELLARS VALCKENBERG VON SCHUBERT WEINGUT J.J. PRUM

HUNGARY

EGERVIN ROYAL TOKAJI

ISRAEL

TISHBI ESTATE WINERY

ITALY

AGRICOLA PUNICA ALLEGRINI

NOVEMBER 2011

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www.youngsmarket.com Corporate Office/Tustin 14402 Franklin Ave. Tustin, CA 92780 West Sacramento 3740 Seaport Blvd. #10 West Sacramento, CA 95691 ALTANUTA ALTESINO ARGIOLAS ARNALDO CARPRAI ATTEMS BATASIOLO BELLA DONNA BERA BIONDI-SANTI BISCEGLIA BOLLINI BORGO MADDALENA BOTROMAGNO BRANCAIA BRUNO GIACOSA CA MONTINI CABREO CAMPO AL MARE CANTINA TOLLO CAPOSALDO CASTELGIOCONDO CASTELLARE CASTELLO DI BOSSI CASTELLO DI VOLPAIA CERETTO COCCA DI PAPA COLOMBO COPPO CORTE GIARA DANZANTE DI MAJO NORANTE DONNAFUGATA FALESCO FALESCO VITIANO FANTINEL FEUDO MACCARI FONTANAFREDDA FORTEDIGA GALARDI GIUSEPPE CORTESE GURRIDA HOFSTATTER IL DONATO KRIS LA CARRAIA LE MACCHIOLE LEONE DE CASTRIS LES CRETES LIBRANDI LIVERNANO LO DUCA LUCE DELLA VITE MACULAN MARCHESI DE’ FRESCOBALDI MARCO NEGRI MAREMMALTA MASI MASSERIA MASSOLINO MASTROBERARDINO MICHELE CHIARLO MONASTERO MONTE DELLE VIGNE MONTE OLIMPO MONTEVETRANO MONTI MORGANTE MOVIA NOZZOLE OKO PALLADIO PICCINI PIGHIN POGGIO AL TESORO POGGIO SCALETTE PRATESI PRELIUS PRUNOTTO QUATTRO MANI QUORUM RISATA ROBERTO VOERZIO SALVIANO SAN POLO SAN QUIRICO SAN ROCCO SANSONINA SANTA MARTINA

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Statewide Customer Service & Orders (800) 627-0227

Los Angeles 500 S. Central Ave. Los Angeles, CA 90013 Union City 1701 Atlantic Court Union City, CA 94587 SARTARELLI SPADINA SPALLETTI STELLA STROZZI TASCA D’ALMERITA TENUTA DELL’ORNELLAIA TENUTA DI BISERNO TENUTA LA FUGA TENUTA SAN GUIDO TENUTA SETTE PONTI TENUTE SILVIO NARDI TERRE TIEFENBRUNNER TIZIANO TORCALVANO TRAMIN TUA RITA TXT CELLARS UMBERTO FIORE VALDIPIATTA VALLE REALE VILLA SANDI VILLA SPARINA VOGA ZENATO

PORTUGAL

CROFT DUORUM FAMEGA FONSECA GARRIDA GRINALDA LAGOALVA PORTUGAL RAMOS TAYLOR FLADGATE

SPAIN

ABADIA RETUERTA ALBARDIALES ANIMA NEGRA ANTANO ARTADI ARTAZURI BAI GORRI BODEGA PIRINEOS BODEGAS BILBAINAS BODEGAS PIQUERAS BODEGAS VALDEMAR CAPAFONS-OSSO CASA SOLAR CASTILLO DE CUZCURRITA CASTILLO DE MONJARDIN CIMS DE PORRERA COMENGE CONDE DE VALDEMAR CONDES DE ALBAREI CONVENTO SAN FRANCISCO DIOS BACO DON OLEGARIO DON SIMON DRY SACK/WILLIAMS & HUMBERT EL SEQUE ENRIQUE MENDOZA FILLABOA FINCA ANTIGUA FINCA DE ARANTEI FINCA VALPIEDRA FONTANA FRANCESC SANCHEZ BAS FRANCO ESPANOLAS FUENTEALAMO HIDALGO INFINITUS ITSAS MENDI LA REVOLERA LABASTIDA LEDA LEGARIS LICIA LITTLE CHICA LOS DOS MAD DOGS & ENGLISHMEN MAS DE L’ABUNDANCIA NITA OPERA PRIMA PALACIOS REMONDO PARXET PAZO SERANTELLOS

Ontario 2521 E. Francis Street Ontario, CA 91761 Morgan Hill 850 Jarvis Drive Morgan Hill, CA 95037

PROTOS RAIMAT RODA SALNEVAL SANTOS SANGRIA SAVORY & JAMES SCALA DEI SENORIO DE LOS LLANOS SPANISH QUARTER SPANISH SONS TERRAS GAUDA TOSSALS TRIBAL WINES VALL LLACH VINA ARNAIZ VINA ZACO

SOUTHERN HEMISPHERE ARGENTINA

ADUENTUS ALMA NEGRA ANTIGAL BENMARCO BODEGA CHACRA BODEGA COLOME BODEGAS NIETO SENETINER BUDINI CATENA CAVIA RESERVES CONQUISTA CRIOS DONA PAULA ESTIMULO HIGH NOTE LA POSTA LITTLE CHICA LUCA LUNTA MAPEMA MARRASO MASI MASSIMO MENDEL NANDU NIETO SENETINER OKO REGINATO RENACER SALVATORE PRINCIPE SEPTIMA SUSANA BALBO TIKAL TILIA VIGNA DE SANTA ISABEL

AUSTRALIA

2 UP AD LIB AMAZED ANAMORPHOSIS ANGOVE’S AUSVETIA BALGOWNIE ESTATE BITCH BROKENWOOD CAMPBELLS CHAMBERS ROSEWOOD CHATEAU CHATEAU CHRIS RINGLAND CULLEN D’ARENBERG EVIL FETISH WINES FRISK GIANT STEPS GOTHAM GRANT BURGE HARES CHASE INNOCENT BYSTANDER IRONWOOD JAMES OATLEY TIC TOK JASPER HILL JOHN DUVAL WINES KANGARILLA ROAD KILIKANOON LACKEY WINE COMPANY LEEUWIN (SOUTH ONLY) LITTLE BOOMEY MAK MARQUIS PHILIPS

San Diego 8330 Miralani Drive, Suite A San Diego, CA 92126 Santa Rosa 980 Airway Court Santa Rosa, CA 95403 MOD NINE VINES PENLEY ESTATE PETER LEHMANN PLANTAGENET R WINES RAZOR’S EDGE ROBERT OATLEY VINEYARDS SHOOFLY SOUTHERN GOTHIC STICKS SUXX SXS TALTARNI THE WINE TREVOR JONES TSCHARKE WHISTLING EAGLE WINE MEN OF GOTHAM YARRA YERING ZONTE’S FOOTSTEP

CHILE

CARMEN CASA MARIN COPA DEL REY COUSINO MACUL ECOS DE RULO KORTA LA JOYA LEYDA LUIS FELIPE EDWARDS MISIONES DE RENGO ODFJELL ARMADOR OOPS PETIRROJO ROOT: 1 ROSA BLANCA THE SHOW VINA CHOCALAN VINA LA ROSA VINEDOS TERRANOBLE

NEW ZEALAND

BABICH CHASING VENUS CLIFFORD BAY CRAGGY RANGE WINERY ECO LOVE FELTON ROAD FRENZY INFAMOUS GOOSE KATO KUMEU RIVER MAN O’ WAR MT NELSON VAVASOUR VINOPTIMA WILD ROCK YEALANDS

SOUTH AFRICA

BRAMPTON BUITENVERWACHTING DE MORGENZON DE TOREN DURBANVILLE HILLS EXCELSIOR FAIRHILLS GLEN CARLOU GLENELLY INDABA JAM JAR KANONKOP KANU KEN FORRESTER KLEIN CONSTANTIA MULDERBOSCH RAATS RUDI SCHULTZ RUSTENBERG SUTHERLAND THELEMA TWO OCEANS

AMERICAN SPARKLING WINES CALIFORNIA

BIANCHI SELECTION DOMAINE CARNEROS IRON HORSE VINEYARDS KENWOOD VINEYARDS

NOVEMBER 2011

Wine & Spirits | MARKETPLACE

www.youngsmarket.com Corporate Office/Tustin 14402 Franklin Ave. Tustin, CA 92780 West Sacramento 3740 Seaport Blvd. #10 West Sacramento, CA 95691 KORBEL PIPER SONOMA SCHRAMSBERG SUTTER HOME WINERY VERTUZE

IMPORTED SPARKLING WINES AUSTRALIA

ANGOVE’S ZIBIBBO EMERI TALTARNI

FRANCE

ALFRED GRATIEN ARMAND DE BRIGNAC AYALA CHAMPAGNE BOUVET CATTIER CHARLES HEIDSIECK DRAPPIER CHAMPAGNE GERARD BERTRAND GRAND IMPERIAL PETER PAUL WINES PIPER-HEIDSIECK PLACERE SILVER CAP TAITTINGER

GERMANY

PETER BRUM WINES

ISRAEL

TISHBI ESTATE WINERY

ITALY

ASTORIA AVISSI BEVIAMO BRUNO GIACOSA CAPOSALDO LUCCIO MARTINI MONTE DELLE VIGNE SALVATORE PRINCIPE TIZIANO VILLA SANDI VOGA ZARDETTO ZEFIRO CODORNIU CRISTALINO JUVE Y CAMPS OPERA PRIMA POEMA

SPAIN

JAPANESE SAKE

AMA NO TO CHIKURIN CHIYONOSONO CHOKAISAN DEWATSURU EIKO FUJI FUKI FUKUCHO GINGA SHIZUKU HIDEYOSHI HOU HOU SHU ICHISHIMA KANBARA KASUMI TSURU KIGEN KONTEKI MABOROSHI MANABITO MANTENSEI MUKUNE NABA SHOTEN NANBU BIJIN RIHAKU SAKE2ME SATO NO HOMARE SEIKYO SHICHI HON YARI TAIHEIKAI TENTAKA KUNI TOZAI SAKE WATARI BUNE YUHO YUKI NO BOSHA YURI MASAMUNE

VERMOUTH

CARPANO ANTICA CARPANO PUNT E MES

Statewide Customer Service & Orders (800) 627-0227

Los Angeles 500 S. Central Ave. Los Angeles, CA 90013 Union City 1701 Atlantic Court Union City, CA 94587 MARTINI NOILLY PRAT STOCK VERMOUTH

APERITIF BITTER DIGESTIVO BRANCAMENTA COCKTAIL KINGDOM CYNAR DUBONNET FERNET-BRANCA HARDY PINEAU DI CHARENTES LILLET THE BITTER TRUTH

DOMESTIC BRANDY

ARISTOCRAT BOLS CASA MADRONE (NORTH ONLY) CHRISTIAN BROTHERS GERMAIN-ROBIN KORBEL LAIRD’S MCCORMICK BRANDY MISSION BELLS VENDOME

IMPORTED BRANDY

1877 BRANDY ALFONSO I ALIZE CASTAREDE ARMAGNAC CREMA DE ALBA DE MONTAL DELAMAIN COGNAC ESPRIT CLASSIQUE VSOP GRAN DUQUE D’ALBA GROSPERRIN COGNAC HARDY HARTLEY BRANDY LARRESSINGLE MAISON SURRENNE METAXA PERLE DE BRILLET RAYNAL REMY MARTIN ST. REMY NAPOLEON STOCK 84 THE LAST DROP COGNAC

DOMESTIC LIQUEUR

APPLE PIE LIQUEUR ART IN THE AGE BAJA BLACKMAKER BOLS BOTTICELLI CHATEAU CHRISTIAN BROS HONEY LIQUEUR DR. MCGILLICUDDY’S DUBOUCHETT FIRE WATER GERMAIN-ROBIN GOLD RUSH ICE PEPPERMINT SCHNAPPS JOSEPH HAUPT KE KE BEACH MCCORMICK COCKTAIL MCCORMICK IRISH EGG NOG PAMA LIQUEUR PENNSYLVANIA DUTCH PRALINE SHAKKA CORDIALS SOUTHERN COMFORT ST GEORGE SPIRITS TORANI TRES LECHES VENTURA LIMONCELLO

IMPORTED LIQUEUR

AGAVERO AGWA ALIZE ALMENDRADO RESERVA DEL SENOR AMARULA CREAM ANTICA SAMBUCA ARGIOLAS LIQUEURS B&B BELLE DE BRILLET BENEDICTINE BERENTZEN BORGHETTI

Ontario 2521 E. Francis Street Ontario, CA 91761 Morgan Hill 850 Jarvis Drive Morgan Hill, CA 95037

CAFE BOHEME CAPRINATURA CHAMBORD CHERRY HERRING LIQUEUR COFFEE HERRING COINTREAU COINTREAU NOIR COPA DE ORO CREAM YVETTE LIQUOR CREMA DE ALBA CYNAR DIMMI DISARONNO ORIGINALE DOLCE NERO DOMAINE DE CANTON DRAMBUIE EXTASE FEENEY’S FINAMORE GALLIANO GOZIO GOZIO AMARETTO GRAN GALA LIQUEUR GUYOT HARLEQUIN HERBSAINT HPNOTIQ HARMONIE HPNOTIQ LIQUEUR IL TRAMONTO LIMONCELLO IRISH MANOR LA BELLE LAZZARONI LEMONEL LICOR 43 LINIE AQUAVIT MCCORMICK IRISH CREAM METAXA NARDINI O’MARA’S PASSOA PISA LIQUEUR REMY RED ROYALE MONTAINE RUM CHATA RYAN’S ORIGINAL CREAM SAMBUCA LATINAE SAMBUCA ROLETTO SCHWARTZHOG LIQUEUR SKINOS SOLERNO BLOOD ORANGE ST GERMAIN TEQUILA ROSE TIA MARIA TUACA VACCARI XANTE

ABSINTHE

GREEN MOON ABSINTHE KUBLER MATA HARI ST GEORGE SPIRITS TEMPEST SOUL VIEUX CARRE

EAU DE VIE

ST GEORGE SPIRITS

GRAPPA

ALLEGRINI GRAPPA CANDOLINI GRAPPA CASTELLARE GRAPPA FANTINEL SUPREMA GRAPPA PIAVE MICHELE CHIARLO NARDINI POLI DISTILLERIE QUORUM SASSACAIA TENUTA DELL’ORNELLAIA ZARDETTO GRAPPA

PISCO

PISCO PORTON

SOJU

HAN DISTILLED SPIRITS TORI KAI

GENEVER

BOLS GENEVER

San Diego 8330 Miralani Drive, Suite A San Diego, CA 92126 Santa Rosa 980 Airway Court Santa Rosa, CA 95403 GIN BERKSHIRE MOUNTAIN DISTILLERS BLOOM BLUECOAT BOMBAY BURNETT’S GIN CRATER LAKE CROWN RUSSE GIN DAMRAK GIN ENGLISH GUARD G’VINE HENDRICK’S KRISTA GIN MARTIN MILLER’S GIN MCCORMICK GIN OLD GROVE OXLEY PINNACLE GIN PLATINUM 7X GIN RIGHT ST GEORGE SPIRITS TAAKA GIN THE BITTER TRUTH ZEPHYR

CACHACA

51 (PIRASSUNUNGA) AGUA LUCA LEBLON PITU

RUM

7 TIKI ADMIRAL NELSON’S APPLETON ESTATE PORTFOLIO APPLETON JAMAICAN RUM PORTFOLIO BACARDI BACARDI 8 BANKS BERKSHIRE MOUNTAIN DISTILLERS BLACKHEART RUM BRUGAL CORUBA JAMAICAN RUM DEPAZ RHUM AGRICOLE DOS MADERAS JACK FLAVORED RUM JACK SPICED RUM KILO KAI KRAKEN RUM MCCORMICK RUM MOUNT GAY ONE SHOT RHUM CLEMENT RHUM J.M. RON CASTILLO RON MATUSALEM RON RIO RUM SAILOR JERRY SCREECH RUM THREE SHEETS RUM WHALER’S RUM WRAY & NEPHEW WHITE OVER-PROOF 126 ZAYA RUM

TEQUILA

1800 1800 ESSENTIAL AGAVALES AGAVE LOCO ALMA ALMENDRADO RESERVA DEL SENOR ANTIGUA ANTIGUO ARTA TEQUILA AZUL TEQUILA AZUNIA BRACERO CASA NOBLE CASA SAN MATIAS TEQUILAS CASCO VIEJO CAZADORES CHAYA CORAZON TEQUILA CORRALEJO CORZO CRISTEROS DON EDUARDO DON RAMON NOVEMBER 2011

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www.youngsmarket.com Corporate Office/Tustin 14402 Franklin Ave. Tustin, CA 92780 West Sacramento 3740 Seaport Blvd. #10 West Sacramento, CA 95691 DON ROBERTO EL CHARRO EL JIMADOR EL TEQUILENO EXCELLIA TEQUILA FRIDA KAHLO GRAN CENTENARIO HACIENDA DE CHIHUAHUA SOTOL HERRADURA HUSSONG’S TEQUILA JALISCO LA ARENITA LA CERTEZA LA PAZ LOS NAHAULES LUNAZUL TEQUILA MAESTRO DOBEL MCCORMICK TEQUILA MELOZA TEQUILA METL MEZCALERO MILAGRO MILAGRO RESERVE TEQUILA ONE SHOT PANCHO VILLA ROJO PELIGROSO TEQUILA PEPE LOPEZ PUEBLO VIEJO TEQUILA PURA VIDA REGIONAL SIETE LEGUAS TEQUILA SINO SOMBRA TANTEO TARANTULA TEQUILA COCOA TEQUILA COLLECTION TEQUILA OCHO TORADA TRAGO TRES SIETES TWO FINGERS ZARCO TEQUILA ZAVANO

VODKA

3 VODKA 360 VODKA 42 BELOW VODKA ALCHEMIA AMERICANA LUXURY VODKA BERKSHIRE MOUNTAIN DISTILLERS BOOMERANG BOOTLEGGER BURNETT’S VODKA CATDADDY CAROLINA MOONSHINE CHAMBORD CRATER LAKE CROWN RUSSE VODKA CRYSTAL HEAD VODKA DENAKA DEVOTION VODKA DIESEL NEUTRAL GRAIN ERISTOFF VODKA FINLANDIA FIREFLY FLAWLESS VODKA FUZZY’S VODKA GREY GOOSE HAN ASIAN VODKA HANGAR ONE HARLEN D WHEATLEY CLIX · · · · · · · · · · ·

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IDOL JUNIOR JOHNSON’S LIGHTNING LEMONADE JUNIOR JOHNSON’S MIDNIGHT MOON KANON KRISTA VODKA KROL VODKA KROME KRU VODKA MCCORMICK VODKA NIKOLAI VODKA OCEAN ORGANIC VODKA ONE SHOT PINNACLE VODKA PLATINUM 7X VODKA PRAVDA RAIN REYKA RUSSIAN STANDARD VODKA SEAGRAM’S EXTRA SMOOTH VODKA SINGLE VODKA STOCKHOLM KRYSTAL STOLICHNAYA STRAVINSKY POLISH VODKA SWEET CAROLINA TAAKA VODKA THREE OLIVES TITO’S HANDMADE VODKA VIKINGFJORD VIVID VODKA WODKA POLISH VODKA ZUBROWKA

BLENDED WHISKEY

ANCIENT AGE BALCONES BIRD DOG WHISKEY GEORGIA MOON HEAVEN HILL JACK DANIEL’S MCCORMICK BLENDED WHISKEY WHITETAIL WHISKEY

BONDED WHISKEY

OLD FORESTER

KENTUCKY WHISKY

ANGELS ENVY EARLY TIMES

STRAIGHT WHISKEY

ANCIENT AGE BERKSHIRE MOUNTAIN DISTILLERS BUFFALO TRACE CABIN STILL E.H. TAYLOR EVAN WILLIAMS FIGHTING COCK FIREFLY GENTLEMAN JACK GEORGE T. STAGG HENRY MCKENNA HUDSON JACK DANIEL’S JW DANT MCCORMICK WHISKEY OLD FITZGERALD OLD FORESTER OLD RIP VANWINKLE OLE SMOKY TENNESSEE MOONSHINE SAM HOUSTON SAZERAC RYE SOUTHERN COMFORT ST GEORGE SPIRITS TEMPLETON RYE

Ontario 2521 E. Francis Street Ontario, CA 91761 Morgan Hill 850 Jarvis Drive Morgan Hill, CA 95037

TRYBOX SERIES W.L. WELLER WOODFORD XXX SHINE WHITE

SMALL BATCH SINGLE BARREL BERNHEIM BLANTON’S EAGLE RARE ELIJAH CRAIG ELMER LEE EVAN WILLIAMS HENRY MCKENNA JACK DANIEL’S SINGLE BARREL ROCKHILL FARM

CANADIAN WHISKEY

CANADIAN MIST FIREBALL FORTY CREEK RICH & RARE WISERS

IRISH WHISKEY

CONNEMARA DANNY BOY GREENORE IRISH MANOR WHISKEY JOHN L SULLIVAN KILBEGGAN THE KNOT TULLAMORE DEW TYRCONNELL WILD GEESE

SCOTCH WHISKY

100 PIPERS SCOTCH CLAN MACGREGOR CUTTY SARK DEWAR’S FAMOUS GROUSE GRANT’S MCCORMICK SCOTCH THE LAST DROP SCOTCH

SINGLE MALT SCOTCH

ABERFELDY ARRAN BALVENIE BRUICHLADDICH EDRADOUR GLEN MORAY GLENFARCLAS GLENFIDDICH HIGHLAND PARK MACALLAN MCCLELLAND’S OCTOMORE PORT CHARLOTTE SIGNATORY TAMDHU

WELSH WHISKY

PENDERYN

COCKTAILS

1800 1800 RTD BACARDI CLASSIC COCKTAILS BACARDI PARTY DRINKS BLACK IGUANA CHOCO NOIR CORDINA DESERT ISLAND DIRTY BLONDE COCKTAILS

San Diego 8330 Miralani Drive, Suite A San Diego, CA 92126 Santa Rosa 980 Airway Court Santa Rosa, CA 95403 FIREFLY IVANA B SKINNY JACK DANIEL’S NEW MIX ORIGINAL BARTENDERS SOUTHERN COMFORT TARANTULA AZUL

SPIRIT ALTERNATIVES

HAN DISTILLED SPIRITS KALANA LA PAZ LOS CABOS O’MARA’S O’REILLYS PEACE FROG SOBOLOFF TORI KAI WM SNAPPS

IMPORTED BEER

HINANO - TAHITI JAMES BOAGS - AUSTRALIA MYTHOS - GREECE SINGHA - THAILAND

NON-ALCOHOLIC WINE

SUTTER HOME FRE

WATER

SOLE TAU SPRING WATER TY NANT SPRING WATER WAIWERA - NEW ZEALAND

MIX

1800 ULTIMATE TETRA PACK AZUNIA ORGANIC AGAVE NECTAR BIG DADDY COCO REAL DEPAZ FINEST CALL HATHAWAYS MIXES HERRADURA JOSE CUERVO KELLY Y GONZALEZ LA PAZ LA SIERRA AGAVE NECTAR LT BLENDER’S FROZEN CONCOCTIONS MAJOR PETERS MASTER OF MIXES MONIN MONIN PUREE MONIN SYRUP QUICKWAY RED EYE RHUM CLEMENT SIMPLY AGAVE NECTAR ST.DALFOUR STOCKHOLM DIRTY MARTINI TARANTULA MIX TILTED PALM TORANI TRADER VIC’S

ENERGY DRINK

RED BULL (ON-PREMISE ONLY)

MISCELLANEOUS

BLUE 7 ICE TEA JOE COFFEE

GLASSWARE

EISCH BREATHABLE GLASS

Young’s Market Company Policies & Procedures

Young’s Market Company reserves the right to correct any price and/or discount due to errors or other circumstances beyond our control. A minimum order of $350.00 is required to ensure prompt delivery. Please order accordingly, and allow for the possible deletion of severely allocated items from any order. Young’s Market Company cannot fill every order received. Rare, hard-to-get or allocated items will be shipped in as fair a manner as possible. This is especially difficult when an order must lose a quantity discount because an item is unavailable. Please allow for an alternative item(s) to be shipped in place of rare, hard-to-get or severely allocated items to keep quantity discounts intact. Mixers, non-alcoholic items and items on inventory reduction and close-outs do not assort for regular discounting. Delivery Charge: All deliveries are subject to a $3.00 delivery charge. In accordance with California Business and Professions Code 25509, any account with a balance outstanding after 30 days must make payment in advance of delivery. Any balance outstanding after 42 days will be assessed a late charge of 2% per month. All returned checks will be subject to a $20.00 service charge. A broken-case charge of $19.20 per case will be assessed and is subject to change without notice. Beer and many non-alcoholic items are subject to a California Beverage Recycling and Litter Reduction Act charge. Reproduction in part or in whole of this material without permission from Young’s Market Company is strictly prohibited. All prices, terms, policies and procedures are void where prohibited by law.

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CALIFORNIA CLASSIFIED Save 40% on BevAlert when you sign up today! promo code: ZMVHND

TAKE YOUR SALESBOOK ONLINE!

BevAlert is an online sales and training platform for the beverage industry, connecting suppliers and distributors with easy-to-use tools that help build brands, create social buzz, and promote events.

n an “information NOW” era the spirits industry has been playing a weak game of catch-up. Now BevAlert’s beverage industry online sales book and marketing platform steps up to the plate for a win. In acknowledging the pitfalls of an industry where well executed POS and other sales materials never make it into an account, BevAlert co-founder John Moore and partners developed technology that puts sales tools at the fingertips of sales people, enabling them to effectively do what they were hired to do…sell. Moore says, “The existing brand information isn’t being properly utilized to help sales; brands are not being represented to the fullest. BevAlert’s cutting edge technology allows brands to upload all relevant information, like brand description, history, tasting notes, recipes, awards, sales materials, training videos and more. Sales reps can access this at anytime, anywhere. And they can share this information with a buyer using email, Facebook or Twitter.” With this new technology the classic

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problems which hindered sales, like reps who don’t carry sales books and POS/ training material overload, are rendered extinct. Moore comments, “There is no turning back.” Chuck Giometti, National Sales Manager for Agwa De Bolivia, sees a happy future with BevAlert. He notes, “BevAlert changes the way distributors, suppliers & brokers work together and go to market. The platform allows reps to get trained on how to sell their products and instructs them on what recipes to promote in key accounts. For the first time, information about my brand is available at the time of the sales call. Sales in California have increased.” Tony Salomone, CEO of Salomone Wine & Spirits Broker concurs, “If sales representatives have key brand information at their disposal they are equipped to make a more professional and customized presentation. Now that we are using BevAlert, our sales reps can represent our wines accurately focusing on key attributes

such as tasting notes, distillation process, history of the winemaker, vineyard and key food pairings.” Pairing technology with a free platform for distributors, BevAlert derives revenue from suppliers who are charged for signing on with basic and premium features. Along with the ability to upload key sales materials and training videos which can be emailed to buyers or shared on social media the onetime only profile upload means that distributors in any state can have access to it. Moore concludes, “We are a distributor-neutral tool that ensures distributors can see the brands they sell, but cannot restrict supplier information in any way. “ Currently new BevAlert members will receive a 40% discount. To start using BevAlert today and boost sales opportunities, enter promo code ZMVHND in your registration. For more information contact BevAlert at: info@bevalert.com

CALIFORNIA CLASSIFIED

COMPLIANCE SERVICE OF AMERICA Who We Are and What We Do ___________________________________________ CSA is America’s foremost alcoholic beverage compliance consulting firm. We work effectively, efficiently, and with a high standard of personal attention unmatched in our field. In consulting, CSA provides the benefit of a broad range of experience in working for all tiers of the industry. We explain in plain English the pitfalls and the possible solutions to make your business grow. In licensing, we handle all the paperwork and follow the process through every step to issuance of all necessary alcoholic beverage approvals. We know the fastest, surest way to get reliable results. CSA has experience with practically every circumstance needing governmental approval, including: • New businesses and new locations

• Principal and manager qualifications

• Label design assistance

• Mergers and acquisitions

• Federal permit applications

• License renewals and maintenance

• ABC licensing in all states

• Trade name and trademark development • Variances for nonstandard operations

Our clients include restaurant and grocery store chains, wineries, breweries, distillers, brewpubs, importers, and wholesalers. Anyone who makes or sells alcoholic beverages can benefit from our services. You can reach us at 800-400-1353 A large library of articles on compliance issues is available on our website. www.csa-compliance.com

When You Need Regulatory Guidance Or Licensing Assistance Anywhere In The USA, Trust The Experts...

Compliance Service of America

800-400-1353 csa-compliance.com

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CALIFORNIA CLASSIFIED

Advertise in the Classified Pages Call

Michael Chu

Southern California

(951) 272-4681

Manfred Schaffler Northern California

(925) 932-4999

for more information

Legal Counsel To The Beverage Industry • Applications for ABC and BATF licenses

LLP

PARTNERS: John Hinman Lynne Carmichael Beth Aboulafia

• Distribution agreements and distribution advice for all states • ABC and BATF Business Practice Counseling • Accusation, Defense and Protest Hearing Representation • Regulatory clearance of promotions, point-of-sale material, labels and advertising A.V. rated

Visit our Website: www.beveragelaw.com 260 California Street • Suite 1001 • San Francisco CA 94111 Telephone 415.362.1215 • Facsimile 415.362.1494 MARKETPLACE

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ABC, TAX, AUDITS & BUSINESS MATTERS Alan Forester

CPA, Attorney, Former Cal-State University Professor and Former Government Auditor Alan Forester

Attorney at Law / CPA/RE Broker

Areas of Practice: Hearing • Appeals • Conditional Use Permits • Business Disputes Incorporations • Limited Liability Companies • Taxes-IRS • F.T.B. Board of Equalization & EDD • Audits • and Nevada Corporations

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APRIL 2-5, 2012 | Caesars Palace, Las Vegas, NV The Wine & Spirits Wholesalers of America’s 69th Annual Convention & Exposition is “the”

Convention Highlights!

premier industry event that connects America’s distributors with suppliers, importers and exporters. Register now to see cutting edge products and services and to network with indusry innovators.

• Dynamic speakers each morning

If you are seeking to expand the distribution or media attention of your existing or new products or services, the WSWA 69th Annual Convention & Exposition is where you need to be!

• Expanded educational program: U.S. Beverage Alcohol Forum, in joint partnership with the U.S. Drinks Conference • Increased media presencetrade and lifestyle • Wine & Spirits and Mixology Competitions

STAy ConnECTEd! Follow us on Facebook and Twitter. View Convention highlights on YouTube. Visit wswaconvention.org for links. Like us on Facebook for a chance at a free convention registration ($900 value)

Top Mixologists Derek Brown (Washington DC) and Jonathan Pogash (New York) with The Tasting Panel’s Publisher/Executive Editor, Meridith May.

Visit wswaconvention.org to register now and watch our exciting preview video.