Trying stuff since 1938
BR19142_PFG_EU_LOOKBOOK_V18_MW.indd 1
5/8/14 4:28 PM
TRYING STUFF SINCE 1938
Print advertisement circa 1984
We try things. That may sound like small potatoes. But more than talent, money, or good looks, trying is the fuel of progress. It’s the spirit that pushes people up mountains, down rivers, and across continents. Trying led us to create our first fly-fishing vest, to reinventing performance fishing gear with unique features and product designs along with patented active cooling technology and fabric that blocks the sun’s harmful rays. And Trying Stuff led to PFG footwear that drains water and vents the foot.
product leadership Since the introduction of the Henry’s ForkTM Vest in 1960, we continue to design industry-leading products that are recognized as the “Best of the Best” by experts and consumers alike.
Performance Fishing Gear. The most technical and comfortable fishing gear for anglers all around the world.
“BEST FLY FISHING ACCESSORY”
Trying stuff since 1938
HENRY’S FORKTM V VEST
“BEST IN SHOW: APPAREL” AIRGILL CHILL ZEROTM
#1 Fishing Sportswear BRAND BONEHEADTM SHIRT ONE SHIRT SOLD EVERY 5 MINUTES
It’s always perfect weather for trying stuff.
BR19142_PFG_EU_LOOKBOOK_V18_MW.indd 2-3
3
5/8/14 4:29 PM
PFG APPAREL
IT’S IN THE DETAILS It’s in our blood to create fishing products. It’s what we know. Each aspect of a PFG garment is thoughtfully designed with the perfect fabrics, construction and industry leading technologies to enhance every fishing experience.
FLIP-UP SUN PROTECTIVE COLLAR
PFG BRANDED ROD HOLDER OMNI-SHADE® SUN PROTECTION OMNI-FREEZE® ZERO SWEAT ACTIVATED COOLING QUICK DRY FABRIC
STRATEGIC VENTING
AIRGILL CHILL ZEROTM
It’s always perfect weather for trying stuff.
BR19142_PFG_EU_LOOKBOOK_V18_MW.indd 4-5
5/8/14 4:29 PM
PFG FOOTWEAR We brought this same thoughtful design and innovation to the expanding PFG footwear line. From razor-siped outsoles to ventilated draining midsoles to open mesh uppers, we develop PFG footwear to ensure comfort and protection in any fishing environment.
OMNI-SHIELD® ADVANCED REPELLENCY
OMNI-GRIP® TECHNOLOGY WITH RAZOR SIPING
BREATHABLE OPEN MESH
DRAINING VENT PORTS
QUICK LACE SYSTEM
It’s always perfect weather for trying stuff.
BR19142_PFG_EU_LOOKBOOK_V18_MW.indd 6-7
7
5/8/14 4:29 PM
PFG ACCESSORIES In addition to apparel and footwear, we offer a full line of innovative accessories from fingerless gloves to gaiters to sun protection caps with an attention to detail appreciated by all types of anglers.
SUN PROTECTION CAP
HENRY’S FORKTM VEST
FREEZER ZERO™ NECK GAITER WITH SUN PROTECTION
It’s always perfect weather for trying stuff.
BR19142_PFG_EU_LOOKBOOK_V18_MW.indd 8-9
Omni-Freeze® ZERO CoolheadTM Visor
OMNI-FREEZE® FINGERLESS GLOVES
9
5/8/14 4:29 PM
IT’S IN OUR DNA We are an outdoor company, but in many ways, we are a technology company. Our commitment to innovation is in our DNA. Our suite of technologies has been designed with one thing in mind: To keep the consumer WARM, DRY, COOL and PROTECTED, so they can stay outside longer having fun no matter what Mother Nature sends their way.
Enjoy the sun safely
Resist rain and stains
ADVANCED REPELLENCY
Sweat–Activated
Cooling
Lightweight performance
ADVANCED TRACTION
Stay dry in wet conditions
Keeps you dry and comfortable
11
BR19142_PFG_EU_LOOKBOOK_V18_MW.indd 10-11
Trying stuff since 1938
5/8/14 4:29 PM
It’s always perfect weather for trying stuff.
BR19142_PFG_EU_LOOKBOOK_V18_MW.indd 12-13
13
5/8/14 4:29 PM
It’s always perfect weather for trying stuff.
BR19142_PFG_EU_LOOKBOOK_V18_MW.indd 14-15
15
5/8/14 4:29 PM
FLYCASTAWAYS
It’s always perfect weather for trying stuff.
BR19142_PFG_EU_LOOKBOOK_V18_MW.indd 16-17
17
5/8/14 4:29 PM
#pfg #tryingstuff
BR19142_PFG_EU_LOOKBOOK_V18_MW.indd 18-19
5/8/14 4:29 PM
COLUMBIA SPORTSWEAR INTERNATIONAL SÁRL Geneva Business Center 12, Avenue des Morgines 1213 Petit-Lancy Geneva, Switzerland Tel +41 (22) 870 90 00 Fax +41 (22) 870 90 01
BR19142_PFG_EU_LOOKBOOK_V18_MW.indd 20
COLUMBIA SPORTSWEAR USA 14375 NW Science Park Drive Portland, OR 97229-5418 phone 503.985.4000 fax 503.985.5800 customer service fax 503.985.5955 toll free 1.800.547.8066 web columbia.com
© 2014 Columbia Sportswear Company All rights reserved.
5/8/14 4:30 PM