Contents

Contents Introduction 6 8

01 Manifesto Visual Learner Personal Aesthetic Design Inspiration Design elements: Font Design elements: Colour Design elements: Imagery Design Heroes 5 Core Concepts My Manifesto Creating A Mindmap Mindmap Development Colour Experimentation Screen Printing Manifesto Poster Manifesto Poster Development Final Manifesto Poster

10

12 14 16 18 20 22 24 44 50 52 54 56 58 60 62 64

02 Brand Communication Picking An Issue Researching the issue Audience Profile Brand Analysis Brand Case Studies Design Brief Naming My Brand Logo Development Brand Application 68 72 78 82 92 96 100 104 118

03 Interactive Branding Project Overview Audience/Supporter Needs Interactive Inspiration Interactive Design Brief Low Res Wire Frame Final Site Bibliography

66

124

126 128 130 142 144 164

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