CONTENTS
INTRO EDITOR’S NOTE COMMENTS MARKET LINEUP WE ASKED BRAND STORY BRAND LOGO OUTRO
EDITOR’S LETTER
Until about 10 years ago, we didn't really pay much attention to the ingredients in our skin care and makeup. If it left our skin feeling softer and looking flawless, we were totally down to shellac that stuff on — but recently, we've become more aware that what we put on our skin actually ends up in our bodies, and the beauty industry has taken notice. And the industry is also taking advantage by "greenwashing" their products. That's right, just because a company markets itself as "clean," doesn't mean that it is. And to complicate things more, some of the companies that really are clean sell products that don't get the job done. It's enough to make you want to crawl back to your old dirty ways. But that doesn't mean that all clean beauty products are total BS. Here in this issue I proudly present to you FANCL - an amazing preservative free skincare brand from Japan that really deliver results. Another plus? FANCL crafts skincare products without preservatives, synthetic chemicals, mineral oil, animal ingredients and gluten. Just as the power of the korean wave in Singapore is going strong and here to stay, FANCL stays true to its brand origin while staying abreast to her customer’s lifestyle and interests. Hope you enjoy the issue, with the intention of nourishing your beauty and keeping yourself naturally beautiful-inside and out.
COMMENTS
Today I went to FANCL's new base makeup experience #fancl #make #skin #cat #miske @mariennu1202 May 29, 2016
had the opportunity to learn more about my skin's needs and why less is more, with Fancl's products that are 100% preservatives free! head on down to their flagship store at 313@Somerset for a complimentary skin diagnosis now! #fanclsg #nopreservatives #sp @violaerin February 24, 2017
# Water surplus lotion - moist Daily morning and evening repair muscle bottom, for the skin to lay a good foundation, greatly enhance the absorption! To break through the penetration of nanotechnology, from the daily care of the source of infiltration of multiple repair essence to the bottom of the muscle, for the lack of water cells filled with water nutrition; and in the skin surface to form a lock water film, enhance defense, lasting lock moisture and nutrition _ #Aminoacidcleanser #grapeseed #acne stains acne printing #fancl #sample @arii_m36 October 21, 2017
I have tried a lot of other brand oil cleanser and ďŹ nally I found the best. Cleanser. It clean up all my waterproof mascara and my heavy make up. Good job @yo*** Product review, www.makeupalley.com
I was initially sceptical regarding these supplements, as I thought the collagen is just going to be metabolized by the body without much reaching the skin. But I must say I have noticed much improvement in my skin, including the moisture level and the suppleness! So I guess it must be working. I am already into my 20th box!! Although it's expensive, I will keep taking it
This is a great facial cleanser. I had oily skin as a teenager (lots of acne) and now in my 30s have dry sensitive skin (that is still very acne prone). This product does a fabulous job of balancing out my skin, removing all my makeup easily (which is saying alot because I use Estee Lauder Day Wear all day foundation). It is my HG cleanser. I have used it for about a year now, and still love it. I have tried many other cleansers (everything from cosmoceuticals like Murad and PTR) to drugstore (Cetaphil, Cerave) to cosmetic brands (Clinique, MAC, etc). I love it! It does not cause me to break out, removes my makeup easily and keeps my skin moisturized. @lu****** Product review, www.makeupalley.com
@np***** Product review, www.makeupalley.com
I like this product because the ingredients are safe and simple. This is my holy grail makeup remover. Removes everything fast and gently. @ba********* Product review, www.makeupalley.com
@El*** Product review, www.amazon.com
love this product and it is made in japan. too. @Mo* Product review, www.amazon.com
I use their Mild Cleansing Oil and it's great! I love how it's colorless compared to the DHC Cleansing Oil, and I like the packaging better too (though DHC came out with Disney collab ones which I kinda want huhu). It's just as eective in removing makeup and dirt on my face as any other oil cleanser. I also got a trial sachet pack of their other products, and their facial washing powder was particularly interesting. I'm not so sure if it's low PH, but it felt very gentle on the skin, and I usually feel dry when using most foaming cleanser products.
I've used over 10 bottles of this cleansing and I must say I like it very much! This oil is light and it's also odourless. It doesn't clog my pores and my face feels really cleaned after using it. For heavier make-up, you'll need to pump 3 to 4 times. Especially for waterproof mascara that can be quite stubborn, a second round may be needed. Buying it from Japan is so much cheaper! Almost half price compared to SG. @st*** Product review, www.makeupalley.com
I have been using this product for a long time and still the same quality. Love it @ma***** Product review, www.amazon.com
@fo************
Highly recommended it to every sensitive skin!!!! It was so tender so nice, love it all @An******* Product review, www.amazon.com
Market L’occitane L'OCCITANE is born in 1976 in Provence, where the fragrant fields of lavender are a constant reminder of the natural richness of this region. The name "L'OCCITANE" is derived from this, meaning "woman of Occitania." L'OCCITANE symbolizes this woman, hey beauty and her relationship with nature. At L'OCCITANE, every ingredient is synonymous with authenticity, respect and sensoriality. It is these values that have guided L'OCCITANE since the very beginning. They lie behind the brand's commitments. In 2006, L'OCCITANE created its Foundation, with the mission to support the visually impaired throughout the world and promote women's leadership in Burkina Faso. PUSHING OUR BOUNDARIES THROUGH RESEARCH The observation of nature guides our research, which is key for developing effective natural cosmetics. L'OCCITANE invests heavily in research - we have our own stateof-the-art research lab in the heart of HauteProvence, in Manosque. A team of 100 researchers works in 11 laboratories, focused on topics from molecular biology to plant extraction to analytical chemistry so we can keep raising the bar.
Laneige Laneige is a South Korean cosmetics brand owned by Amore Pacific. Laneige was created by Amore Pacific in 1994. The brand name comes from La Neige which means Snow in French. Laneige has been devoted to offering women with the skin as glowing and vibrant as snow and bringing out her inner charm and confidence. The science of water, the source of life, is harnessed in trendoriented, high-tech, moisturizing formulas that have earned Laneige the title of most loved beauty brand by Asian women and success in more than 15 countries worldwide. Laneige dazzles with new solutions such as White Plus Renew Original Essence, Water Sleeping Mask, and BB Cushion to bestow radiant skin and inspire sparkling beauty. Especially, the Water Sleeping Mask is an innovative combination of skincare product and facial mask which maximizes skin regeneration by capitalizing on the skin’s restorative ability during sleep. This revolutionary easy-to-use product made a worldwide hit, being sold every 11 seconds.
Innisfree Innisfree is a South Korean cosmetics brand owned by Amore Pacific. Innisfree is a naturalism-oriented cosmetics brand created by Amore Pacific in 2000. The brand name originated from W. B. Yeats' poem, 'The Lake Isle of Innisfree'. It is one of the few Korean brands that use organic ingredients certified by France's ECOCERT organization.. Innisfree is a natural beauty brand conceived out of a deep respect for the gifts of nature in Jeju Island. Created with natural resources in Jeju such as the clean and fresh air, the soft and warm sulight, the fertile and healthy soil and pure and clean water, we bring you through a pure and green approach to truly care for your skin. Formulated with the purest, natural ingredients of Jeju, such as green tea, orchid and volcanic ash, Innisfree’s amazing beauty solutions give the best that nature has to offer at affordable prices, earning a major following in not only in Korea but also in Asian countries. Innisfree brings you a natural beauty and also tries to return the benefits to our planet by promoting green life and ecofriendly campaigns.
Hada Labo Introduced in 2004, HADA LABO—which is translated as “Skin Lab”—is a technologically advanced Japanese skin care line researched and developed at the Rohto research facility in Japan. Hada Labo stands for the lifestyle philosophy of “It's Perfectly X Simple.” – a skincare range that brings beauty back to the basics – perfect, simple and confident. To fulfil the commitment of healthy and perfect skin, Hada Labo emphasizes simplicity in its skincare process, removing all the unnecessary additives, colourants, fragrances and mineral oils that burden the skin. Only the finest, purest and highly effective ingredients that are beneficial to the skin are retained to ensure its maximum effectiveness. Only the best for your skin and nothing else.
LINEUP Delving into the popularity of FANCL’s products.
CULT PRODUCT MILD CLEANSING OIL (MCO)
The No. 1 Product That Fancl Fans Swear By The MCO contains super refined Nano cleansing particles that are much smaller than makeup particles and skin pores which allows it to break down makeup easily and rinses off with water. It is no surprise that the MCO is Japan’s bestseller for makeup removers and word has it that 1 bottle is sold every 6 seconds. Mild Cleansing Oil (MCO) has recently been awarded @cosme Japan Beauty Hall of Fame as a permanent win. @cosme The Best Cosmetics Awards is a prestigious award that truly reflects the users’ voice.
STEADY SELLERS MOISTURISING LOTION NORMAL SKIN Daily Care FANCL Moisturizing Lotion supply skin with active ingredients that penetrates deep into the skin while promoting skin cell repair and long-lasting moisture retention. Formulated with High-Penetration Nano Capsule Technology, it promotes maximum absorption of concentrated ingredients in the deepest skin layer for healthy hydration and unparalleled suppleness. Skin can now stay hydrated 24 hours a day, every single day. Moisturizing Lotion hydrates your skin by improving moisture retention to prevent dryness and ďŹ ne lines. Formulated with RaďŹƒnose and Rice Ferment Extract that hydrates skin deeply to restore soft and supple skin.
BODY SUPPLEMENT TENSE UP TRI-PEPTIDE COLLAGEN DRINK Health Care Food Supplement | Beauty Supplement Want to turn back the clock and look younger? It's no secret that collagen is the key to having ďŹ rm and supple skin. FANCL Tense Up provides a constant replenishment of collagen and prevents drastic collagen loss. Your skin gets ďŹ rmer and brighter, no matter what age you're at. Bounce back to youth today! Collagen contributes to the skin's strong and smooth resilience. FANCL's Tri-peptide collagen molecules are small enough to pass through the digestive system to be absorbed into the skin directly for optimal result.
PACKAGING
FANCL’s packaging has its bottle design printed on the box to show customers what it looks like on the inside. 100% preservatives free is written on the side to inform customers all FANCL products do not use any form of preservatives. Recycling made easy Since FANCL products are oil-free, there is no need to clean the bottles with soap to reuse them. Simply rinse them with water, leave them to air dry, and reuse.
We asked:
How do you Destress your SKIN?
“My weekly regime happens on Friday nights. It’s the best time to wind down the week and let your skin breathe. I put on face masks and I try not to put on makeup during the weekends as I already put it on when I’m working during weekdays.” -Claudia Poon, Lawyer
My work day gets really hectic - I’m tired usually at the end of the day. I use sheet masks becuase it’s quick and easy. - Callie Goh, Banker
“Find time to exercise daily. It releases endorphins so you can feel good and look good. Drinking FANCL’s tense up collagen drink just intensifies it. I feel my skin becomes more radiant when I do my exercise and drink the collagen drink together.”
Brand Story In the seventies, Mr Ikemori’s wife was faced with a sudden reaction to cosmetic and skin products and was suffering from blotches and rashes. He couldn’t understand why something that was supposed to make you feel and look beautiful was causing distress to his wife’s skin. In an effort to find a new product for his wife to use, he began researching cosmetic brands. Mr Ikemori was unable to find a single product that met his expectations. Determined to find his wife the perfect product, he began meeting with friends and experts about formulating his own facial serum. He eventually found a concoction that worked for his wife, and his friends started asking to try it. The product was so natural and fresh that he had to package it in tiny ampules with only enough for a two week supply. Word got out and Mr Ikemori started selling the product, and delivering it himself, every two weeks to his clients. In 1981 FANCL corporation was founded, and the rest is history as they say.
In the 1970s, many women discovered their skin was showing signs of allergenic reaction after using skincare products. The idea of FANCL only came to Kenji Ikemori when his dermatologist friend told him how women suffer from skin problems due to cosmetics. Thus, he began conducting research of various skincare product ingredients with dermatologists.After countless rounds of testing, he discovered that preservatives, disinfectants, and other irritating chemicals were causing sensitive reactions and even chronic damages.
In 1982, FANCL introduced a preservative-free skincare line in tiny, 5-milliliter vials. Back then, most women, including wife of Mr Kenji (Founder), suffered serious skin problems caused by the harsh ingredients in the beauty products they were using – ingredients such as parabens, sterilizers and petroleum surfactants. Instead of enhancing their natural beauty, the products caused skin irritation, cell damage, and accelerated skin’s aging. It’s no surprise that these “negatives” brought the women great discomfort and anxiety – far from beautiful.
Why FANCL FANCL is a kind of enzyme found in human genes which is essential for our DNA. This relates to how FANCL has been using innovative technology to create and enhance skincare products without the use of any foreign form of substances that is unnatural or harmful to the human body.
Vision To give you beauty and health without preservatives through technology innovation.
Mission To be your dedicated specialist in giving you beauty now and in the future from using our products through Japan’s innovative technology and research.
BRAND LOGO
LOGO TYPEFACE
A new font was needed as the old font was too generic. People wanted and FANCL needed a font which makes a lasting impression yet still remaining modern. The new font has a subtle fanciness to it while not losing FANCL’s professionalism impression given to its consumers.
ANDERS TYPEFACE (Regular)
TYPOGRAPHY Primary As the name indicates, Playfair Display is well suited for titling and headlines. It has an extra large x-height and short descenders. It can be set with no leading if space is tight, for instance in news headlines, or for stylistic eect in titles. Capitals are extra short, and only very slightly heavier than the lowercase characters. This helps achieve a more even typographical color when typesetting proper nouns and initialisms. Languages, like German, where nouns are capitalized, particularly beneďŹ t from this lower contrast between lower and upper case glyphs. In German, with its many capitalized words, and in other European languages that use many diacritical characters, it is advised to use more leading.
Regular Regular Italic Bold Bold Italic Black Black Italic ( Regular, size 18 ) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmniopqrstuvwxyz 01234567890 !@#$%^&*()
Secondary Lato is a sans serif typeface family started in the summer of 2010 by Warsaw-based designer Łukasz Dziedzic (“Lato” means “Summer” in Polish). In December 2010 the Lato family was published under the Open Font License by his foundry tyPoland, with support from Google. The semi-rounded details of the letters give Lato a feeling of warmth, while the strong structure provides stability and seriousness. “Male and female, serious but friendly. With the feeling of the Summer,” says Łukasz.
Hairline Hairline Italic Thin Thin Italic Light Light Italic Regular Italic
Medium Medium Italic Semibold Semibold Italic Bold Bold Italic Heavy Heavy Italic Black Black Italic
( Regular, size 18 ) ABCDEFGHIJKLMNOPQRSTUVWXYZ abcdefghijklmniopqrstuvwxyz 01234567890 !@#$%^&*()
COLOURS primary
WHITE #FFFFFF
FOREST GREEN #2F8735
ROSY BROWN #DB9999
secondary
DARK SLATE GRAY #56B4B3
ANTIQUE WHITE #FFEED9
MISTY ROSE #FCE4E5
texture
SILVER
ROSE GOLD
LIGHT SEA GREEN #C2DDD7
INSPIRATION
ONLINE RETAIL
Online platforms is an additional way of allowing consumers to purchase FANCL products. A very convenient platform for a smart nation like Singapore.
SPATIAL
Online platforms is an additional way of allowing consumers to purchase FANCL products. A very convenient platform for a smart nation like Singapore.