2021
MEDIA KIT
DELIVERING A LARGE, PRE-QUALIFIED AUDIENCE OF ACTIVE AUSTRALIAN MOTORCYCLE OWNERS.
THE MAGAZINE Through our 100-page, high-quality bi-monthly printed publication, National MOTORCYCLE Magazine, we offer our large customer base a highly accessible resource for world-class motorcycle lifestyle content. Each issue of the magazine is mailed directly to thousands of active National Motorcycle Insurance policyholders, and is readily available to anyone interested in motorcycles and the lifestyle surrounding them via our free digital magazine. In addition to the regulars – topical news, new products, product reviews, opinion pieces, and much more – every issue of National Motorcycle Magazine serves up a diverse range of engaging
feature articles about all manner of motorcycles, travel and riding destinations, tech insights into bikes and gear, how-to riding tips, rider profiles, racing and recreational event insights, and retrospectives that give readers a deeper appreciation of Australia’s rich motorcycle heritage. And contributing to each issue of the magazine is a cross-section of Australia’s best motorcycle journalists and industry experts.
OUR AUDIENCE YOUR CUSTOMER At a glance... National Motorcycle Insurance’s portfolio of policies and policyholders (as of February, 2021):
POLICIES...
POLICYHOLDERS…
72% ON-ROAD
68%
28%
OFF-ROAD
COMPREHENSIVE COVER SPORTS BIKES (18%) AND ENDURO (16%) ARE THE TOP TWO TYPES OF BIKE
42
AVERAGE AGE
50% UNDER 44 90% MALE
75%
HAVE A FULL/UNRESTRI MOTORCYCLE LICENC
77%
HAVE A NCB RATING, WARR THEM A 20% DISCOU
ICTED CE
RANTING UNT
NATIONAL MOTORCYCLE INSURANCE National Motorcycle Insurance is Australia’s motorcycle insurance specialist, covering over 20,000 motorcycle owners across the country. We provide simple, easy-to-understand cover for all kinds of motorcycles, including fun bikes, dirt bikes, adventure, road bikes and quads.
THEIR BIKES…
27%
RESIDE IN QLD (THE STATE WITH THE GREATEST PROPORTION OF POLICYHOLDERS) VIC. (21%), NSW (20%) AND WA (15%) ALL HAVE STEADY GROWTH
51% RESIDE IN METRO, 49% IN COUNTRY REGIONS
21%
HAVE ADDED ACCESSORIES NOTED IN THEIR POLICY
65% 35% ARE NEW
28% ARE NOT ROAD REGISTERED
ARE USED
81% ARE KEPT IN A
LOCKED HOME GARAGE
62% ARE LESS THAN
THREE YEARS OLD
MAGAZINE SPECS & RATES MAGAZINE ADVERTISING MAGAZINE
CASUAL
CLASSIFIEDS
3x
6x
12x
Double Page
$4400
$4200
$4000
$3800
Full Page
$2300
$2200
$2100
$2000
1/2 Double-Page Spread
$2400
$2300
$2200
$2100
1/2 Page
$1200
$1100
$1,100
$1000
LOADINGS
PARTNER DISCOUNT
First Half
10%
Inside Front Cover
25%
Outside Back Cover
25%
Inside Back Cover
15%
Run of Book Discount
20%
Packaged with digital component
10%
CASUAL
3x
6x
12x
Half Page
$730
$660
$600
$550
Quarter Page
$420
$370
$330
$300
Eighth Page
$260
$240
$220
$200
National Motorcycle Magazine’s classifieds provide an economical entry point for companies wishing to attract new customers to their business. For a single, very economical monthly cost, advertisers receive exposure in both National Motorcycle Magazine and partner website.
ONLINE RATES & SPECS
MAGAZINE SPECS DOUBLE-PAGE SPREAD: SINGLE PAGE TRIM: 1/2 PAGE HORIZONTAL: 1/2 PAGE VERTICAL:
RATE CARD
460mm (w) x 297mm (h) 230mm (w) x 297mm (h) 230mm (w) x 146mm (h) 297mm (w) x 115mm (h)
Directional Media
CPM
Leaderboard
$25
Skyscraper
$25
M-Rec
$40
S-Rec
$15
OPTIONS
DIMENSIONS
FORMAT
B) MEDIUM RECTANGLE 300x250 JPG, GIF, HTML C) SMALL RECTANGLE 300x100 JPG, GIF, HTML A) LEADERBOARD 728x90 JPG, GIF, HTML NOTE: Ad dimensions shown are in the correct proportions, but not to scale.)
Rich Media
BLEED: 5mm all sides BLEED: 5mm all sides BLEED: 5mm all sides BLEED: 5mm all sides
See below for exact material requirements for supplying your ads.
Expandable
$60
Site Takeover
On request
Sponsorship
On request
Microsite
On request
Rich Media
Double-Page Spread
1/2 Vertical
Full Page
Link & Logo
$5
Video
$60
EDM
$3500 per ’000
1/2 Horizontal
A) 300 x 250 B) 300 x 100
C) 728 x 90
CONTACT TODD ANDERSON
NEHA TASKAR
LYNDON TURNER
M: 0409 630 733
P: 02 8287 3717
P: 02 8287 3717
E: todd@motormedia.com.au
E: NehaT@nminsurance.com.au
E: lyndon.turner@nminsurance.com.au
National Advertising Manager
National Marketing Manager, NM Insurance
CEO, NM Insurance