NMI National Motorcycle Magazine 2021 Media Kit

2021

MEDIA KIT

DELIVERING A LARGE, PRE-QUALIFIED AUDIENCE OF ACTIVE AUSTRALIAN MOTORCYCLE OWNERS.

THE MAGAZINE Through our 100-page, high-quality bi-monthly printed publication, National MOTORCYCLE Magazine, we offer our large customer base a highly accessible resource for world-class motorcycle lifestyle content.

Each issue of the magazine is mailed directly to thousands of active National Motorcycle Insurance policyholders, and is readily available to anyone interested in motorcycles and the lifestyle surrounding them via our free digital magazine.

In addition to the regulars – topical news, new products, product reviews, opinion pieces, and much more – every issue of National Motorcycle Magazine serves up a diverse range of engaging

feature articles about all manner of motorcycles, travel and riding destinations, tech insights into bikes and gear, how-to riding tips, rider profiles, racing and recreational event insights, and retrospectives that give readers a deeper appreciation of Australia’s rich motorcycle heritage. And contributing to each issue of the magazine is a cross-section of Australia’s best motorcycle journalists and industry experts.

OUR AUDIENCE YOUR CUSTOMER At a glance... National Motorcycle Insurance’s portfolio of policies and policyholders (as of February, 2021):

POLICIES...

POLICYHOLDERS…

72% ON-ROAD

68%

28%

OFF-ROAD

COMPREHENSIVE COVER SPORTS BIKES (18%) AND ENDURO (16%) ARE THE TOP TWO TYPES OF BIKE

42

AVERAGE AGE

50% UNDER 44 90% MALE

75%

HAVE A FULL/UNRESTRI MOTORCYCLE LICENC

77%

HAVE A NCB RATING, WARR THEM A 20% DISCOU

ICTED CE

RANTING UNT

NATIONAL MOTORCYCLE INSURANCE National Motorcycle Insurance is Australia’s motorcycle insurance specialist, covering over 20,000 motorcycle owners across the country.

We provide simple, easy-to-understand cover for all kinds of motorcycles, including fun bikes, dirt bikes, adventure, road bikes and quads.

THEIR BIKES…

27%

RESIDE IN QLD (THE STATE WITH THE GREATEST PROPORTION OF POLICYHOLDERS) VIC. (21%), NSW (20%) AND WA (15%) ALL HAVE STEADY GROWTH

51% RESIDE IN METRO, 49% IN COUNTRY REGIONS

21%

HAVE ADDED ACCESSORIES NOTED IN THEIR POLICY

65% 35% ARE NEW

28% ARE NOT ROAD REGISTERED

ARE USED

81% ARE KEPT IN A

LOCKED HOME GARAGE

62% ARE LESS THAN

THREE YEARS OLD

MAGAZINE SPECS & RATES MAGAZINE ADVERTISING MAGAZINE

CASUAL

CLASSIFIEDS

3x

6x

12x

Double Page

$4400

$4200

$4000

$3800

Full Page

$2300

$2200

$2100

$2000

1/2 Double-Page Spread

$2400

$2300

$2200

$2100

1/2 Page

$1200

$1100

$1,100

$1000

LOADINGS

PARTNER DISCOUNT

First Half

10%

Inside Front Cover

25%

Outside Back Cover

25%

Inside Back Cover

15%

Run of Book Discount

20%

Packaged with digital component

10%

CASUAL

3x

6x

12x

Half Page

$730

$660

$600

$550

Quarter Page

$420

$370

$330

$300

Eighth Page

$260

$240

$220

$200

National Motorcycle Magazine’s classifieds provide an economical entry point for companies wishing to attract new customers to their business. For a single, very economical monthly cost, advertisers receive exposure in both National Motorcycle Magazine and partner website.

ONLINE RATES & SPECS

MAGAZINE SPECS DOUBLE-PAGE SPREAD: SINGLE PAGE TRIM: 1/2 PAGE HORIZONTAL: 1/2 PAGE VERTICAL:

RATE CARD

460mm (w) x 297mm (h) 230mm (w) x 297mm (h) 230mm (w) x 146mm (h) 297mm (w) x 115mm (h)

Directional Media

CPM

Leaderboard

$25

Skyscraper

$25

M-Rec

$40

S-Rec

$15

OPTIONS

DIMENSIONS

FORMAT

B) MEDIUM RECTANGLE 300x250 JPG, GIF, HTML C) SMALL RECTANGLE 300x100 JPG, GIF, HTML A) LEADERBOARD 728x90 JPG, GIF, HTML NOTE: Ad dimensions shown are in the correct proportions, but not to scale.)

Rich Media

BLEED: 5mm all sides BLEED: 5mm all sides BLEED: 5mm all sides BLEED: 5mm all sides

See below for exact material requirements for supplying your ads.

Expandable

$60

Site Takeover

On request

Sponsorship

On request

Microsite

On request

Rich Media

Double-Page Spread

1/2 Vertical

Full Page

Link & Logo

$5

Video

$60

EDM

$3500 per ’000

1/2 Horizontal

A) 300 x 250 B) 300 x 100

C) 728 x 90

CONTACT TODD ANDERSON

NEHA TASKAR

LYNDON TURNER

M: 0409 630 733

P: 02 8287 3717

P: 02 8287 3717

E: todd@motormedia.com.au

E: NehaT@nminsurance.com.au

E: lyndon.turner@nminsurance.com.au

National Advertising Manager

National Marketing Manager, NM Insurance

CEO, NM Insurance