Inspiration Playground

I N S P I R AT I ON P L AYG ROUN D

A D IDA S X TU D ELFT LIS A N N E Z W I NK E L S YE E J EK K HAW SE N L I N

“ Design is not a 9-5 job. We find inspiration whether it’s on the street, on a journey or on the run. ” “ Driven by emotion and form, we consider the process of designing products as a lot more than just sketching. ”

Designers, have fun. Welcome to the ...

INSPIRATION P

PLAYGROUND

INTRO. ABOUT THE PROJECT OUT INTENT Design tools help us translate ideas into reality. As designers,

BRI EF

we are living in an exciting time where these tools are

Map and integrate the future of Adidas design process with

transforming at an ever increasing pace and pushing the

the new possibilities enabled by Adobe Creative Cloud and

boundaries of creativity. Design tools are moving beyond

Microsoft 365.

just being a passive tool to being an active companion that inspires ingenuity. Through this project, we looked at the possibilities which Adobe Creative Cloud and Microsoft 365 can bring to the Adidas design process and also envisioned the next step ahead in the future.

INSPIRATION PLAYGROUND

PROCESS.

R ES E A RC H + P RO C ESS M A P P I N G

H OW WE BUILT THE PLAYGROUND

Cloud computing & Design technology Adobe & Microsoft software and features

The notion of creative efficiency resonates with Adidas. It is

Adidas Design Process (Footwear + Apparel)

more than just speed, dexterity, competence and productivity.

It is also about being innovative, visionary, original and free

F I E LD R ES E A RC H + I N T E RVI E W S

to create. Design tools that maximize creative efficiency

Digital Creators, Designers, Design Managers, Adobe Managers

of designers also maximize the creative output. On top of the technical functionalities, we noted that the elements of fun, inspiration and intuitiveness were a recurring wish of

OV E R A LL S T R AT EGY Strategic Vision Map, Demo video of scenario concepts

designers when looking out for new design tools. To map Adobe Creative Cloud and Microsoft 365’s tools into the Adidas design process, we decided to head into that direction.

E X P E R I E N C E P ROTOT Y P E Adobe Capture mobile app feedback Mobile 3D & Mixed Reality design tools prototype Web & Mobile Support Platforms prototype

“It’s important that designers have FUN during the process" Yash Mittal | Senior Project Manager, Adidas

“The EXPLORATION phase is the most INSPIRING part of the process” Carina Wagner | Color & Materials Designer, Adidas

“For Designers, the creativity is the only thing that matters, we make sure we don’t limit the CREATIVITY EFFICIENCY” Christian Gradl | Senior Project Manager IT4D, Adidas

“Design can be done ANYWHERE, by ANYONE and at ANYTIME” Michael Gamöck | Manager, Strategic Relations, Adobe

STRATEGY. WHAT IS THE INSPIRATION PLAYGROUND Our strategy is to curate, envision and communicate a set of new design tools from Adobe and Microsoft that addresses this unmet wishes of designers today. Selected Adobe Creative Cloud and Microsoft 365’s products from this package of design tools known as the Inspiration Playground. It aims to appeal to designers as an enhanced design process that can support their work more creatively and effectively. And with that, allow for an effective and efficient integration of these tools into the future Adidas design process.

VISI ON Build an Inspiration Playground for designers.

INSP I RATI ON P L AYGROU N D

This strategy comes in 2 phases: Play 1.0 and Play 2.0. The tools

Inspiration playground is a suite of new design tools

featured in each of the phases are selected based on a balance of

based on current and future technology that will offer a

feasibility of technology, viability within Adidas design process as well as

different perspective to designing. These tools are set

the desirability for designers. The phases are also staggered to provide

to transform current design process into a more fun,

for a gradual transition of technology as a change management strategy.

seamless, dynamic and inspiring journey.

Play 1.0 mainly focuses on incorporating newly released features from Adobe and Microsoft while Play 2.0 brings forth speculative technology.

D ES I G N TOOL S

Strategy Evolution

Role of Software

Now

[ P L AY 1.0 ] Current situation

Coming

DES IGN ASSISTANT

DESIGN B UDDY

[ PLAY 2.0 ]

Incorporate newly released features

Envision futuristic possibilities

Future

PLAY 1.0.

CONNECTION SPARKS INSPIRATION Play 1.0 is the vision that represents the near future from 2017-2020. It augments the design process by bridging and streamlining our current workflow. It answers the unmet desires, habits and preferences of designers today by addressing mobility, intuitiveness and versatility of designing through fun and interactive platforms.

C lick | Capture | Co n n e c t | Cre a te

T E A M WORK

EVERYWHERE

VERSATILE

Seamless Real-time collaboration

Create your library on the go

Endless permutations in a second

D I M EN S ION A L

INTUITIVE

2D to 3D in a breeze

Redefine design at your fingertips

PLAY 2.0.

EMBRACE NEW PERSPECTIVES Play 2.0 looks further ahead to bring creativity a step closer to reality during the design process. It brings in a dynamic perspective to project and redefine ideas with compelling and active elements.

Vi sualize | Mode l | Re a l i ze

70

%

ND SE

DY N A M IC

REALITY

Design at the speed of your thought

Projecting ideas into vision

SUPPORT. NEED HELP GETTING STARTED? Web and mobile platforms that provide directions and suggestions based on every individual’s creative needs and preferences.

Quick access to Adobe and Microsoft’s virtual bot for instant troubleshooting assistance.

Link to Ad obe and Microsoft’s 30 seconds video on software’s features and benefits in a glimpse.

WHO. FACTS ABOUT US

PROJECT

TEAM

We are strategic designers from Delft University of

Our team is made up of Sen Lin, Lisanne Zwinkels and

Technology, The Netherlands. The Strategic Product

Yee Jek Khaw. We are a highly diverse and international

Design master’s programme focuses on the synthesis of

team coming from The Netherlands, China and

design thinking and business thinking to create robust

Singapore with different design backgrounds. We

design and innovation strategies. Over the course of 10

leverage on our multiple perspectives to bring you a

weeks, we worked in collaboration with Adidas Creative

comprehensive design strategy and we hope you like it.

Direction Team to conceptualize, strategize and envision the future of design with possibilities enabled by Adobe Creative Cloud and Microsoft 365.

LI SAN N E ZW I N K E L S

Y E E J E K KH AW

S E N LI N

The Netherlands

Singapore

China

l.h.c.zwinkels@gmail.com

yeejek@gmail.com

senlin1212@gmail.com

DESIGNE R S, HAVE FUN IMPOSSIBLE IS NOTHING SOME PEO PLE D R E A M O F MA RVE L OTHE R S MA KE IT HA PPE N