247 Magazine Media Pack

Your essential guide to the month ahead

vital statistics | editorial | readership | distribution | online | rate card | contact

VITAL First launched in April 2000, 247 Magazine has pushed the free music and lifestyle print media market to a new level in the South West and South Wales.

It is now the market leader and has maintained its reputation as the best quality title in the ever growing sector.

Over the past ten years, the magazine has followed the massive creative development of music and arts in the region, highlighting the innovations and achievements taking place and putting them across in a stylish, credible way that the readership understands. The magazine reflects this with high production values, giving the magazine higher retention rates and standing out in the marketplace. Coupled with an essential and definitive listings guide to what is going on in the region, active online support at www.247magazine.co.uk and a growing presence on social networks, 247 Magazine continues to be the leading free music and lifestyle magazine in the South West and South Wales and is the largest of its kind in the market place.

Driven by our passion for youth culture and guided by current trends, the content of 247 Magazine reflects the audience’s interests whilst setting the entertainment agenda for the region.

Comments from readers include:

“It has bands, clubs, film, fashion – everything I need really” “It loves the local scene – that’s what it’s all about” “Local, honest, non commercial info” “Culturally on the ball” “Best local listings guide around” “Nothing else like it in the region” “It’s local, it’s colourful, it’s funky and it lets me know what’s going on in the city, it’s simply cool!”

“Well written and loves youth culture”

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To discuss your advertising requirements, call: 0117 953 6363 / 01752 294130 or email: sales@outofhand.co.uk

STATISTICS No outrageous sales claims here, these are the raw facts that speak for themselves. These are the foundations for our ongoing successful monthly magazine which we are proud to produce every month.

FreQUENCY: Monthly LAUNCHED:

April 2000

CIRCULATIOn: 25,000 copies per region READERSHIP: 65,000 people per region CORE AUDIENCE: 18 - 30 year olds, male and female COVERAGe: SOUTH WEST EDITION: Devon and Cornwall WEST & SOUTH WALES EDITION: South Wales, Bristol, Somerset, Gloucestershire and Wiltshire

FORMAT: A5 with a high quality finish COVER PRICE: Free

To discuss your advertising requirements, call: 0117 953 6363 / 01752 294130 or email: sales@outofhand.co.uk

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FASHION

MUSIC REVIEWS

SNAPPED

RETAIL THERAPY

SESSIONS

STREET ART

STYLE HUNTER

ART SHOWCASE

INTRODUCING

• INTERVIEWs

LATEST NEWS

FEATURES

LISTINGS

EDITORIAL Driven by our passion for youth culture and guided by current trends, the content of 247 Magazine reflects the audience’s interests whilst setting the entertainment agenda for the region.

LISTINGS: The backbone of the magazine, containing everything happening over the forthcoming month in the worlds of: Clubbing, Live Gigs, Comedy, Theatre, Culture, Film and selected action sports.

FEATURES / INTERVIEWS: Informative, credible and upfront interviews with youth culture heroes and national celebrities. Entertaining features, focusing on the issues and passions of the reader.

LATEST NEWS: Reports first on credible forthcoming events, informing readers of the news that matters.

FASHION: Leading brands, professional photographers and natural models combine to create a fashion feature with a twist.

MUSIC REVIEWS: The latest album and single releases critiqued by leading DJs, musicians and producers.

SNAPPED: The most interesting people snapped out and about at key events each month.

RETAIL THERAPY: The latest products, gadgets and cool items and where to buy them.

SESSIONS: Coverage of action sports including Surfing, Skateboarding, Kite Surfing, BMX, MTB, Snowboarding, and more.

STREET ART: Profiles of the freshest artists and pieces on the street.

STYLE HUNTER: Out and about on the street and at the best events checking out what clothes people are and aren’t wearing.

ART SHOWCASE: Featuring up and coming artists, illustrators and photographers on our contents page to showcase the regions best new talent.

INTRODUCING: Getting behind the scenes with the people who work hard to make things happen in the music scene but don’t have the public recognition they deserve.

To discuss your advertising requirements, call: 0117 953 6363 / 01752 294130 or email: sales@outofhand.co.uk

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READERSHIP The average reader is aged between 18-30yrs old, equally split between male and female and 39% are single with no commitments, whilst another 39% are living with their partners.

Income: Over half our readers work full time, with the average wage under £15,000, whilst 27% earn over £20,000 per year.

Students currently make up a quarter of our readership.

LIFESTYLE: Our readers are an active lot, with around half taking part in a sporting activity every week, as well as shopping, eating out and going to the pub at least once a week too. They also go to the cinema, clubbing or to see a live gig on a monthly basis, and a hardcore 25% go out clubbing on a weekly basis.

LIVING ARRANGEMENTS: 53% are living in rented accommodation and a further 32% own their own homes, with the rest living at home.

THE ESSENTIAL LISTINGS GUIDE: People read the magazine to find out what’s going on in the region, simple as that. Over 62% of readers specifically use our listings section to plan their nights out.

THE EFFECTIVENESS OF ADVERTISING: 72% of readers have been to a gig, club or event that they have seen advertised in the magazine.

57% have visited a shop, which has been advertised in the magazine to buy clothes/shoes etc.

55% have purchased music featured in the magazine.

Our readers are loyal, over half our readers pick up the magazine every month, with a further 32% reading it bi-monthly.

Source: 2010 Readership Survey

To discuss your advertising requirements, call: 0117 953 6363 / 01752 294130 or email: sales@outofhand.co.uk

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DISTRIBUTION Cheltenham Gloucester

Abergavenny Merthyr Tydfil

Stroud

Neath

Swansea

Port Talbot

Swindon

Newport

Bridgend

Chippenham

Bristol

Cardiff

Bath

Weston-Super-Mare Frome Barnstaple Bideford

Taunton Yeovil

Bude Okehampton

Exeter

Launceston Tavistock Bodmin St Austell

Torquay Plymouth

Redruth Penzance

Falmouth

Key:

West & South Wales

With a circulation of 25,000 copies in each area, every month, we take 247 Magazine to the readers with our dedicated in-house distribution team on the road at the end of each month ensuring the magazine reaches our stockists on time and in a professional manner.

Over 1500 stockists across both regions, including high street outlets HMV, Schuh, Cult, Republic and Freespirit.

Available in every town and city across Devon, Cornwall, Somerset, Bristol, Bath, Gloucester and South Wales.

Stocked in all credible fashion, surf, skate, record & music retail outlets, selected bars, cafes, restaurants, pubs, cinemas, arts and media centres, clubs and music venues.

Exclusive and unique hand-to-hand distribution at major music and club events every month.

Stocked in all colleges and universities across the region.

247 Magazine DIGITAL EDITION Readers can read the latest issue online and download a digital version at 247magazine.co.uk

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Customised stands in selected high volume outlets ensuring prime position and maximum uptake.

Within the digital edition, we offer advertisers: A FREE link to advertisers website, direct from each advert

To discuss your advertising requirements, call: 0117 953 6363 / 01752 294130 or email: sales@outofhand.co.uk

ONLINE www.247magazine.co.uk is the digital home of the magazine, offering web users access to the digital version of the magazine, as well as exclusive web only content, competitions, breaking news, event reviews, music downloads, online listings guide and much more. The site is updated daily and is actively cross promoted in the print edition, our weekly email updates and through our various social network pages.

The site actively supports the printed edition of 247 Magazine, utilising the strengths of each medium to ensure a positive advertiser experience and return on investment. We have a number of standard advertising options on the site, alongside more bespoke options, please contact us for more details.

Top Banner

Hot Box

Small Box

Side Banner

WEEKLY

MONTHLY

Hot Box

BOX TYPE

£45

£150

Top Banners

£40

£120

Side Banner

£30

£99

Small Box

£20

£49

Agency Commission: 10% All rates are exclusive of VAT. We also offer combined print and online packages to suit every aspect of your advertising needs. Please contact us for details. Website statistics available on request.

To discuss your advertising requirements, call: 0117 953 6363 / 01752 294130 or email: sales@outofhand.co.uk

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ADVERTISING RATES : All advertisements are in full colour and placed in the appropriate sections of the magazine.

Per Issue PER REGION

Size Double Page Spread

£895

£1500

Full Page

£495

£895

Half Page

£275

£495

Quarter Page

£150

£275

Eighth of a Page

£80

£150

Per Issue PER REGION

RATE CARD

SPECIAL POSITIONS

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PER ISSUE BOTH REGIONS

Per Issue BOTH REGIONS

Inside Front Cover

£575

£995

Inside Back Cover

£550

£975

Outside Back Cover

£675

£1200

Opening Double Page Spread

£950

£1600

Right-Hand Pages

+10%

+10%

Agency Commission: 10% Block Booking Discount: 10% on three or more insertions All rates are exclusive of VAT

MAGAZINE DEADLINES: ISSUE

EDITORIAL DEADLINE

ADVERT DEADLINE

STREET DATE

February ‘11

5 January

19 January

1 February

March ‘11

5 February

19 February

1 March

April ‘11

5 March

19 March

1 April

May ‘11

5 April

19 April

1 May

June ‘11

5 May

19 May

1 June

July ‘11

5 June

19 June

1 July

August ‘11

5 July

19 July

1 August

September ‘11

5 August

19 August

1 September

October ‘11

5 September

19 September

1 October

November ‘11

5 October

19 October

1 November

December ‘11

5 November

19 November

1 December

Prices valid from 01/01/10

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To discuss your advertising requirements, call: 0117 953 6363 / 01752 294130 or email: sales@outofhand.co.uk

SIZE GUIDE:

Double Page Spread

fULL PAGE

1/2 PAGE HORIZONTAL

210mm h x 297mm w

210mm h x 148mm w

100mm h x 141mm w

(Plus 3mm bleed on all sides)

(Plus 3mm bleed on all sides)

(No bleed required)

1/2 PAGE VERTICAL

1/4 PAGE

1/4 PAGE HORIZONTAL

1/8 PAGE

204mm h x 70mm w

100mm h x 70mm w

50mm h x 141mm w

50mm h x 70mm w

(No bleed required)

(No bleed required)

(No bleed required)

(No bleed required)

ARTWORK SPECIFICATIONS: BLEED If bleed is required (e.g. on full or double page adverts) please add 3mm around all edges of the artwork. Due to the possibility of slight cropping inaccuracies we recommend that all text and logos are at least 6mm in from the edge.

RESOLUTION All non-vector artwork should be supplied at a minimum of 300dpi, any artwork supplied lower than 300dpi will be rejected. EPS and Illustrator files should have their final output set to 2540. PDF’s should be set as follows; overall resolution of 2540, individual line art resolution of 1200dpi and individual bitmap resolution of 300dpi.

Colour If working in RGB or Pantone, please convert to CMYK before supplying artwork. Out of Hand cannot take responsibility for any unexpected results experienced from artwork supplied in non-CMYK colour. Please delete all unused colour swatches from the colour palettes.

FONTS All fonts used should be embedded (PDF’s) or converted to outlines (EPS, Illustrator).

We can accept Mac and PC format fonts and must receive a copy of these if open files are supplied, even if they are common fonts such as Arial and Helvetica as we cannot guarantee that fonts in-house are not corrupt.

TRANSPARENCIES If using the transparency functions in Illustrator and Freehand generated files, transparencies must be flattened and the files then converted to PDF or bitmap (TIFF or JPEG) before supplying.

OVERPRINT and KNOCKOUT Please ensure that no elements of the design are set to overprint unless specifically required.

We cannot always check for this and it is likely to generate unexpected results.

PROOFS Where possible please supply us with an accurate colour proof with your digital advert submission.

the file size is less than 10MB. CDs or DVDs will not be returned unless specifically requested at time of order. We also do not hold any supplied artwork.

ARTWORK SUPPLY ADDRESS: 247 Magazine Out of Hand Ltd, Hebron House, Sion Road Bedminster, Bristol, BS3 3BD E-mail adverts to: Phone:

art@outofhand.co.uk 0117 953 6363

TERMS AND CONDITIONS Standard terms and conditions apply, available on request. Delays or additional ARTWORK ORIGINATION AND (sub-contracted) bureau work caused SUPPLY METHOD by unacceptable files will be charged as FILES: We need files saved as PDF, EPS, TIFF extra to the customer. The accuracy for or a hi-res JPEG set in CMYK. If supplying information contained on the disk remains Illustrator, Photohshop or InDesign documents, the customer’s responsibility. We will not please ensure that all fonts are converted to accept liability for content accuracy if proofs outlines, and that you supply a jpeg proof to have not been supplied. Equally, we will not accompany the document. Unfortunately we do accept responsibility for errors in final print not accept Quark documents. due to supplied digital data which does not correspond with our specifications.

Files should be supplied uncompressed wherever possible; Stuffit / Drop Stuff may be used to compress files if necessary.

Ideally artwork should be supplied on a CD, DVD or via a File Transfer Site such as yousendit.com. Artwork may only be e-mailed if

To discuss your advertising requirements, call: 0117 953 6363 / 01752 294130 or email: sales@outofhand.co.uk

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Your essential guide to the month ahead

CONTACT EDITORIAL: South West edition: Rachael D’Cruze Tel: 01752 294130 or 247@outofhand.co.uk West and South Wales edition: Laura Williams Tel: 0117 953 6363 or 247@outofhand.co.uk

ADVERTISING: Tel: 01752 294130 or 0117 953 6363 Nigel Muntz nigel.muntz@outofhand.co.uk Nick Tuckfield nick.tuckfield@outofhand.co.uk Andy Nelson andy.nelson@outofhand.co.uk

Published by Hebron House, Sion Rd, Bedminster, Bristol, BS3 3BD | www.outofhand.co.uk