S/S
19
FASHION
TRENDS
GUIDE
Front Cover: WGSN Original artwork “Artful Craft” Content and layout by George Thomas. References: WGSN, Hypebeast, High snobiety.
S/S
19
FASHION
TRENDS
GUIDE
prepared by George Thomas
The Arrivals
NPR Dietary
ANTI-WELLNESS Too much wellness can be bad for you. Anxiety and depression caused by our obsession with the body and unachievable life goals is growing. Social
Less about self-promotion and more about understanding ourselves, we will
muscle and more on improving physical and mental well-being.
Kingdom of Style Girlfriend Collective
Nike
No-One
Repurposed Ball surfaces
in sneaker panelling, along with the playful and active visual textures.
WGSN Original image
Arjuna AG
Comforting Luxury
Textiles with healthful breathable, absorbent, thermo-regulating and lifestyle collection by Arjuna AG, promotes wellbeing through unique textiles It also protects the wearer against electro-magnetic frequencies from electronics.
C
Frankie Clo
Adidas
DIGITAL MARBLE KNIT Knit designs evolve, taking inspiration from marble and digital prints and graphics. Fine and thick weaves are paired with bold tones to form energised summer shapes, captured throughout the Creative Manifesto trend. The more
basketball and outdoors. The knit uppers on Brand Black
the elasticity of the knits.
Lightning & Kinglyface
Dan Cretu
EASY BREEZY creates an interesting juxtaposition – much like a world where analogue and digital technologies live together. Irreverent details and bold prints give product categories such as suiting a carefree self-assuredness. Playful, whimsical elements add lightness and fun to otherwise boring
F***ing Young
Sasha Duerr
Furnishing Utopia
Kingdom of Style
FLAT MATTE COLOR A return to simplicity in products and materials denotes this modern Shaker look. Flat colour is adopted for painted wood,
mainstream fashion has facilitated bolder experiments with color and shapes. Furniture and accessories will be made from
Reebok
Prada
GO FLEX movement, and play into WGSN's Common Ground trend. Exaggerated round and angular designs emphasise this season's
Nike
Paradiso Ibiza
HYPER BEACH The poolside look is transformed with a synthetic styled, youthful energy, updating young men’s casuals and festival
Digitally rendered graphics with slick gradients sit with comic-style illustration and zingy brights. Motifs and characters have a Surrealist feel, while more commercial plasticised, high-shine techniques in pop pastels and
ZsaZsa Bellagio
WWD
CELEBRATE INDIVIDUALITY The maximalist aesthetic championed by Alessandro Michele excessive embellishment is an appreciation of individuality, statement-making embroidery has run its course. Other indicators that point towards this new embrace of individuality include the continued draw of customisable footwear, as well as the return of vintage via Instagram. A yearning for original styling will be key in this new mood, and the appointment of renowned stylist Edward Enninful as editor-in-chief at British Vogue will serve as inspiration to the masses.
Acne Studios
Uber cultured comme des garcons
Bonsoir Paris
J
Puma x Fenty
Asics
JELLY RUBBER outsole, highlighted in WGSN’s In Touch trend. Smooth A sneaker trend in response to transparent skins, this
Bright colors applied on liquid rubber give a unique look and feel to sneaker soles. The trend also extends to
Nike x Comme des Garcons
Beki Gregory
Adidas
RIBBED KNIT
Acne Studios
Captured across the Creative Manifesto trend, geometric rib knits are the evolved version of A/W 18/19’s adaptable
staggered graphics with rainbow tones for a unique approach.
mainstream footwear and lifestyle accessories. The unique color possibilities along with the intricate texture allows a maximalist approach to ribbed knits.
Adno
H&M
Love Yourself into action. We are entering a new era of love and, crucially, self love. A celebration of the female form will highlight inclusivity as should consider a wider audience and include a greater variety of shapes, ages, races, religions and gender identities in their collections and campaigns. Positivity and action are key factors for the future. A focus on the social responsibility to do the 'right' thing is set to be ever present.
The Editorial Magazine
Vogue Espana
MAXIMALISM fantasy. As the maximalism trend becomes mainstream, a wearable.
mood-changing power of colour is taken into consideration while fabric choice allows for extra-playful aspects.
my response to that is to go into full fantasy".
Shaun McDowell
Solve Sundsbo
Mario Tessuti
Puma
Under Armour
CAGED NETTING texture and colour contrasts, in line with the In Touch trend. footwear and accessories.
the already existing mesh uppers. The breathability of the driven crowd.
Nike
OFFICECORE Distinctions between casual and formalwear have been
men's weekday wardrobes, and recent excitements have all been focused on streetwear.
borders between street and formalwear styling will become increasingly permeable, as indicated by the recent Louis
Balenciaga
O
Hur Kyung Ae
PLAYFUL FANTASY design, with tactile components and add-ons bringing joyful character to everyday interiors and products. Thickly applied paint
Playful escapism was a key theme at Milan Design Week 2017: Marni showed products on a play-land of coloured sand.This is creative play the upcoming season.
Serena Confalonieri
Marni Playland
Care Label Project
Paul Smith
QUALITY THAT LASTS clothing, though not mainstream, is undergoing a revolution. unlock their phone, digitally swap business cards, or set gadgets; what’s interesting is that this tech is subtle and ultimately wearable. People are willing to invest in quality materials and designs that they can use for a longer period. This will serve them as a statement piece for S/S 19.
R
Salvatore Ferragamo
Take Responsibility For 2019 and beyond, commitment to longer-term social, environmental and ethical issues will gather pace. Brands transparent and accountable in policies, practices and supply chains will gain trust, especially with younger consumers. In the future, a new generation of vegan and bio-materials
Ferragamo showcased a capsule collection from Italian patented Orange Fiber, harvested from citrus waste.
H&M
The Elder Statesman
SURF CASUAL midcentury notion of 'endless summer'. Textured lightweight fabrics reference vintage styles, while advanced styling creates an added layer of sophistication. Cross-overs and mash-ups – such as graphic treatments in raw textiles – nod to collaboration culture.
depth and texture to this cultured, castaway look.
S
Kapital
Flaunt
Nike
Enrichers
TRANSPARENT SKINS and materials have transparent, opaque and milky qualities in
Glassy transparency drives this experimental theme,
TECHNICAL UTILITY Manufacturing advancements blur the line between with jackets and outerwear. Specialised treatments and
sophisticated genre featuring its own covetable pieces that draw inspiration from our tech-enabled world.
gesture interactivity on denim, transforming trucker jackets with enhanced functionality.
Nike
Acronym x Nemen
U
V
Hypebeast
VIRGIL ABLOH American designer, DJ and stylist Virgil Abloh came to prominence as Kanye West 's creative director. He has since made waves in the fashion
and luxury will mean at a brand that represents the pinnacle of luxury was always a goal in my wildest dreams," he said of his appointment.
JWT Intelligence
Levis x Google Project Jacquard
WEARABLE TECH in 2015, but we're slowly seeing more companies play around with the concept of connected garments. Much more than just strapping gadgets to our wrists, faces, ears and
Brand x brand brands and provide refreshing talent for large corporations. Co-branding is an established retail strategy, but consumers
While co-branded collaboration may lose steam as a Amazon recently collaborated with Calvin Klein by providing the technology to interact with consumers using algorithms.
Crocs x Balenciaga
F***ing Young
YOU-NIFORM Utility-inspired but decidedly non-military in presentation, a new type of uniform appears. Embellishments such as embroidery provide a sense customisation to familiar items such as truckers and khakis, keeping this look grounded in the classics. Elevated basics in patchy washes and bleached summer. The customised look to everyday basics helps create a unique
Simone Sapienza
ZINE STYLE Brands become like publishers, and their collections become like indie zines distributed across social media. Vying for colour and odd graphics make products jump rebellious, while underlying items remain simple and familiar, as dramatic looks become everyday staples. To sum it all up, 2019 is all about Individuality, Authenticity and loving yourself. All for creating a personal image, unique yet in accordance with the times.