tukara matthews GRAPHIC DESIGN PORTFOLIO
This portfolio is a digitized version of an extensive physical Portfolio including working drawings and/or research. The physical format is double-sided and all text is set on trace paper having the effect of framing the images.
Project information
Project information
The Client – Location
Date
WORKING SKETCHES & ILLUSTRATIONS
Project information
PROJECT NAME The Client – Location
Date Project information
THE INCOMPLETE WARRIORS A set of four unfinished character concept sketches using blue and black biro pens and graphite pencils. All these characters are created first on paper before they are scanned into the computer and brought into either Adobe Photoshop or Painter.
Various – New Zealand
CHARACTER CONCEPTS
PICA MAGAZINE The logo for the magazine is a stylized version of the symbol for the Pica unit. The cover illustration for the magazine relates to the feature article about Neville Brody titled “About Face.” This article was about Brody’s own magazine called “The Face”. The illustration was created using images and type that were either used or created by Brody himself and then assembled into the form of his face.
PICA MAGAZINE – COVER Media Design School - New Zealand
Oct 2008 Both the magazine logo and the cover illustration are covered with a UV spot varnish (overgloss).
PICA MAGAZINE
Pica is also the name for a medical disorder that is characterized by an appetite for substances that are largely non-nutritive such as; metal coins, clay, coal, soil, faeces, chalk, paper, soap, mucus, ash, gum, etc. YUMMY!
This is a fictional magazine I created myself from concept. The name Pica is in relation to the typographic unit of measurement. A Pica is 1/72nd of a foot, and therefore 1/6th of an inch. The Pica contains 12 point units of measure.
Media Design School – New Zealand
Oct 2008
PICA MAGAZINE – WORKBOOK
PICA MAGAZINE This is a fictional magazine I created myself from concept. Feature article about the famed English Graphic Designer, Neville Brody. The article is titled “About Face” and layout is inspired by the style of Neville Brody. This article was about Brody’s own magazine called “The Face”.
PICA MAGAZINE – SPREADS Media Design School - New Zealand
Oct 2008 The lower spread is a 2 page spread from a 4 page article on the street artist, “Banksy.” Text was taken from articles on the Computer Arts website and related images were sourced from the internet or books.
DESIGN PROJECT ILLUSTRATIONS
The wooden cart wheel image was used in a wine label design concept. The wine was called, “Old Coach Road.”
These three illustrations were created to be used in various design projects.
The Nike shoe image was created as a concept for a company christmas card and was titled, “Air Santa.”
The Martin Luther King Jr image was used in a poster image about freedom.
Various – New Zealand
PROJECT ILLUSTRATIONS
FRESH FITNESS IDENTITY. Fresh Fitness is a personal training business in the Manawatu region of New Zealand. The name had already been chosen by the client and a logo device with accompanying letterheads, training agreement forms, health checklists and other business collateral were needed.
FRESH FITNESS Fresh Limited – Palmerston North
Oct 2009 I also ended up creating advertising and information posters for Fresh Fitness and created a mock up of additional ways of extending their brand into various types of gym clothing and equipment.
BIG DAY OUT LOGO CONCEPT This was a fictional project, part of which involved creating a logo for the national one day event. The illustration style I used was inspired by Si Scott.
Big Day Out Events – New Zealand
Jun 2008
BIG DAY OUT LOGO CONCEPT
FRESH FITNESS IDENTITY. Fresh Fitness is a personal training business in the Manawatu region of New Zealand. Advertising posters that can be placed in both community and private gyms. Fresh Fitness personal trainers can help you use your own personal gym equipment from the comfort of your own home and at a time that suits you.
FRESH FITNESS Fresh Limited – Manawatu
Oct 2009 Various forms used prior to beginning personal training with one of Fresh Fitness’ personal trainers.
TRIBUTE TO SAUL BASS WEBSITE These are some of the initial concept sketches and designs for a Saul Bass Website. Page designs were then created using Adobe Photoshop and Dreamweaver. The design is intentionally made to recreate his particular design style.
None
Mar 2008
SAUL BASS TRIBUTE WEBSITE DESIGN
POLYGRAPH DESIGN IDENTITY & BUSINESS COLLATERAL This is a corporate identity project where I have created a business plan for my own Graphic Design business. The name POLYGRAPH DESIGN & ILLUSTRATION comes from POLYnesian & Maori GRAPHic Design & Illustration Limited.
POLYGRAPH DESIGN Polygraph Design & Illustration Limited
Sep 2009 The logo mark contains the letters P and G from PolyGraph. The logo is created using traditional Patiki or Polynesian designs which mean hospitality or service.
GRAPHIC NOVEL CHARACTER SKETCH These character sketches were created for a client who was writing a graphic novel.
Private – Gold Coast, Australia
GRAPHIC NOVEL SKETCHES
Jan 2009
POLYGRAPH DESIGN IDENTITY & BUSINESS COLLATERAL This is a corporate identity project where I have created a business plan for my own Graphic Design business. The name POLYGRAPH DESIGN & ILLUSTRATION comes from POLYnesian & Maori GRAPHic Design & Illustration Limited.
POLYGRAPH DESIGN Polygraph Design & Illustration
Sep 2009 Printed materials include; Business card Letterhead Invoice Polygraph Test A4 folder (which holds all the above material for proposed clients)
GRAPHIC NOVEL CREATURE SKETCH These creature sketches were created for a client who was writing a graphic novel.
Private – Gold Coast, Australia
GRAPHIC NOVEL SKETCHES
Jan 2009
ADRENALIN GROUP INFORMATION BOOKLET. This an information booklet for Adrenalin Group that is given to potential clients. The booklet contains different sections for each of the different services they offer. Within each section are examples of past work and a case study that uses a past client to illustrate the design process.
ADRENALIN GROUP INFO BOOKLET Adrenalin Group Limited – Auckland
Feb 2010 Adrenalin Group Ltd provide the following services; Print media Web & Digital media Identity & Branding Marketing Film & Television
AUCKLAND CITY LOGO COMPETITION Due to the amalgamation of the four City councils and District councils within the Auckland Region, ATA (Auckland Transition Agency), called for the public to compete in creating a new logo for the new ‘supercity’ council.
AUCKLAND CITY
CITY OF AUCKLAND
AUCKLAND CITY
CITY OF AUCKLAND
These are later versions of my final logo submission. Different colours can be used for different areas of the council.
AUCKLAND
AUCKLAND CITY
Auckland Transition Agency - New Zealand
AUCKLAND CITY LOGO
Mar 2010
AUCKLAND CITY LOGO COMPETITION Due to the amalgamation of the four City councils and District councils within the Auckland Region, ATA (Auckland Transition Agency), called for the public to compete in creating a new logo for the new ‘supercity’ council. Some existing Auckland City Council booklets with my new logo added to each.
AUCKLAND CITY LOGO Auckland Transition Agency - New Zealand
Mar 2010 The existing logo used by the Auckland City Council. Two versions of my own interpretation of what the new Auckland City Council logo should be.
MAORI UNITED POSTER ILLUSTRATION This poster illustration was created to the client’s brief who wanted a style similar to that of the designer, Shepherd Fairey.
Maori United – New Zealand
POSTER ILLUSTRATION
Mar 2010
PRINTER BOOKLET This booklet was created for a project that required me to study the printing industry and interview a reputable printing firm in New Zealand. I chose to interview and study Soar Print, one of New Zealand’s largest family owned and operated printing firms in Auckland. The booklet is titled, “Ink on Paper” – taken from a quote by the owner of Soar Print, Fred Soar.
NZ PRINTER BOOKLET Soar Print & Raffles College - Auckland
Feb 2010 The introduction to the booklet speaking briefly about the origins of printing. A spread from a 4 page article about the company’s history and the services provided by Soar Print.
From these concept sketches came an idea to include some of the various sustainable paper stocks that are used by Soar Print. This idea ended up as a rotating paper viewer/picker that allows the reader to scroll through the different paper stocks and read information about it.
PRINTER BOOKLET This booklet was created for a project that required me to study the printing industry and interview a reputable printing firm in New Zealand. These are some working drawings of different concepts for the booklet layout.
Soar Print & Raffles College - Auckland
NZ PRINTER BOOKLET
Feb 2010
PRINTER BOOKLET This booklet was created for a project that required me to study the printing industry and interview a reputable printing firm in New Zealand. This spread gives the reader information about Soar Print’s newest offset printing machine – The Heidlberg Anicolor Speedmaster 52.
NZ PRINTER BOOKLET Soar Print & Raffles College - Auckland
Feb 2010 This gate fold is within the Printer Booklet. The underside of the fold out page contains statistics about the Anicolor printer and my own diagram off the offset printing process.
VALENTINES T-SHIRT This is a T-shirt design I created as a gift for my wife on Valentines day 2010.
lovebirds
My Wife – Auckland
VALENTINES T-SHIRT
Feb 2010
MY WEDDING These items were created for my wedding in October of 2009. The invitation was a booklet which contained 3 insert pockets to hold extra information for the guests. I created a tiling floral design that was used as our motif to tie all printed materials together. A similar floral motif was also present in the actual structure of the wedding venue.
INVITES, TABLE MENUS & SEATING Tukara & Tiffany Matthews – Auckland
Jun – Oct 2009 Printed materials included; Save-the-date Invites Wedding Invites Map Sealing Invite RSVP Card Ala Carte Menu Table Numbers Seating Chart Named place cards Thank you Cards
MAORI UNITED POSTER ILLUSTRATION This is a poster illustration which the client loved so much that they commissioned a calendar full of illustrations done in the same style. The calendar was bi-lingual with the months and days both in Maori and English language and each illustration was based on a whakatauki (maori proverb) which was also translated.
“Toitū he kāinga, whatu ngarongaro he tangata” While the land remains, the inhabitants are gone
Nov 2009
KOHITĀTEA | 2010
Maori United – Auckland Rāhina Mon
Rātū Tues
Rāapa Wed
JANUARY Rāpare Thurs
Rāmere Fri
Rāhoroi Sat
Rātapu Sun
1
2
3
POSTER ILLUSTRATION
VIA PRODUCT CATALOG. This is a product catalog for an international hair & beauty company called VIA. They operate in New Zealand, Australia and United States and supply hair salons and pharmacies with various types of hair dressing products. For this project I had to work with Via closely to create a catalog that was consistent with the brand.
VIA 8 PAGE PRODUCT CATALOG Via New Zealand & Raffles – Auckland
Sep 2009 This catalog folds in a non-conventional zig zag format. The top spread is the inside four page spread. The bottom spread is the reverse side 4-page spread
VIA PRODUCT CATALOG.
These are some early concept sketches for the layout of the catalog and for potential graphics and images to include either as part of the catalog or as part of the poster on the reverse side.
This is a product catalog for an international hair & beauty company called VIA. They operate in New Zealand, Australia and United States and supply hair salons and pharmacies with various types of hair dressing products. The brief required me to create an 8 page brochure for my own chosen client from an A2 format paper.
Via New Zealand & Raffles – Auckland
Sep 2009
VIA 8 PAGE PRODUCT CATALOG
VIA POSTER & PRODUCT CATALOG. This product catalog also doubles as an A2 Poster on the underside of the product catalog. For this project I had to work with Via closely to create a catalog that was consistent with the brand.
VIA POSTER & PRODUCT CATALOG Via New Zealand & Raffles – Auckland
Sep 2009 I chose to continue with an illustrated style for the poster graphic instead of just placing a large high definition photograph.
UNITY BANNER
Concept sketches before creating the banner in the computer.
This was a banner made for a competition. Our former head of department wanted a set of banners to hang in her office that would represent the multi-cultural society of New Zealand. I chose to focus on the ‘unity’ of New Zealand’s many cultures. The illustration is of a New Zealand setting and includes native NZ, Polynesian and Celtic patterns.
A full colour version of the final output which was never used and was eventually adapted and changed to the 2 colour versions on the following page.
Heather Rennie – Auckland
August 2008
NEW ZEALAND UNITY BANNER
UNITY BANNER This was a banner made for a competition. Our former head of department wanted a set of banners to hang in her office that would represent the multi-cultural society of New Zealand.
NEW ZEALAND UNITY BANNER Heather Rennie – Auckland
August 2008 The illustration style is Japanese/Ukiyo-e inspired.
I chose to focus on the ‘unity’ of New Zealand’s many cultures.
The whakatauki (maori proverb) along the bottom of the banner means; “If we do not paddle the canoe in time, we will not reach the shore.” The Chinese characters mean “UNITY.”
The illustration is of a New Zealand setting and includes native NZ, Polynesian and Celtic patterns.
“Kaua e rangiruatia te hā o te hoe; e kore tō tātou waka e ū ki uta.”
“Kaua e rangiruatia te hā o te hoe; e kore tō tātou waka e ū ki uta.”
“Kaua e rangiruatia te hā o te hoe; e kore tō tātou waka e ū ki uta.”
MAORI UNITED POSTER ILLUSTRATION This poster illustration was created to the client’s brief who wanted a style similar to that of the designer, Shepherd Fairey.
Maori United – New Zealand
POSTER ILLUSTRATION
Mar 2010
SKETCH BOOKS These are 6 of a set of 10 sketch pads I created as part of a self-promotional exercise. These Illustrations were hand-drawn onto each booklet before being coated with a matte seal. It was designed with Graphic Designers and Artists in mind, and will fit into a pocket so it can be used at any time to jot down ideas or a quick sketch.
PROMOTIONAL SKETCH BOOKS Myself – New Zealand
Oct 2008 The illustrations include; Golden Eagle Hawk Male Lion Black Panther Woman Man Chinese Dragon Maori Design Great White Shark Kowhai Tree
CAFE IDENTITY
The culture that surrounds the name Kafana is very strong and distinct and was not suitable for what the client actually wanted.
The initial name the client had chosen for the cafe was Kafana, which comes from the Balkan regions in Europe. After research I was able to discover that the name Kafana was taken from the name for a distinct type of local bistro which primarily serves alcoholic beverages, coffee and occasionally light snacks), and sometimes includes a live band.
Because of this I was able to persuade the client to rethink the name for their cafe.
Cumorah Tamihana – Auckland
Mar – Apr 2010
CAFE DANUBE – IN PROGRESS
CAFE IDENTITY The name Danube comes from the river that flows through 10 european countries in the Balkan regions. We wanted to keep the feel and culture of the ‘kafana’ and the Balkan region within the logo identity and the cafe brand. The type of coffee that is native to the Balkan region was actually developed in the Ottoman era within the Turkey region which later spread to Southeast Europe.
CAFE DANUBE – IN PROGRESS Cumorah Tamihana – Auckland
Mar – Apr 2010 Some of the logo concepts include a dzeva pot. This is a traditional pot used for brewing the type of coffee native to the Balkan region. The client has gone to great extents to order a set of dzeva pots from Serbia – establishing the brand and culture they wish for their cafe.