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This is a promotional version of the World Footwear Yearbook 2014. For the full version visit: www.worldfootwear.com If you wish to use our data please refer the source as: World Footwear Yearbook 2014 (www.worldfootwear.com)
DISCLAIMER Figures in this report are APICCAPS’ best estimates of the value of the corresponding variables. Although due care was taken in the preparation of the report, APICCAPS cannot guarantee the accuracy or completeness of the report and cannot be held responsible for any error or loss resulting from its use. Other organizations quoted herein are in no way responsible for the content of the report or the consequences of its use.
COPYRIGHT APICCAPS 2014 Detailed terms at www.worldfootwear.com 2 | www.worldfootwear.com
PRODUCTION World Footwear estimates point out that in 2013 worldwide production of footwear crossed the 22 billion pair threshold for the first time. The geographical structure of the industry remains broadly unchanged from previous years. China is the undisputed leader, producing almost 2 out of every 3 pairs of shoes sold in the world. On the whole, Asia is the source of 87% of the footwear produced worldwide, a weight which remains unchanged from the previous three editions of World Footwear Yearbook.
DISTRIBUTION OF FOOTWEAR PRODUCTION BY CONTINENTS (QUANTITY) 2013
Europe 4%
North America 2%
South America 5%
Asia 87%
Africa 2%
Oceania 0%
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CONSUMPTION UK
NO SE FI
447 CA
IE
DK
USA
NL
2 285
98
PL
Germany
96
407
BE
CZ
France
402
CH
HU
AU
Italy
286
SK
SI
HR
G
Spain PT
Mexico
304
279 SA
DZ
MA
85
TN
LY
EG
Nigeria CO
128
VE
Brazil PE
76
816
Angola
153
272 AR
137
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UG
KE 115 100
South Africa
CL
THE AREA OF EACH SQUARE IS INTENDED TO BE PROPORTIONAL TO THE NUMBER OF PAIRS CONSUMED IN EACH COUNTRY
142
10
WORLD FOOTWEAR CONSUMPTION 2013
Russia
China
434
6
3 678
Japan
674
UA SK
96
Korea, R.
BG Turkey GR
191
Iran
183 Pakistan
LB IQ IL
SA
102
156
KZ
74
RO
372
HK
71 NP
AE India
2 068
MM Bangladesh
281
VN
TH KH
145
MY
PH
85
191 SG
Indonesia
540
Australia
The geographical patterns of consumption show that in the last four years, Asia increased its share in the world’s total, largely at the expense of Europe. At country level, China leads footwear consumption, in terms of volume, and has consistently reinforced its position over the years. In 2013, the USA and India were in the second and third positions.
148
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EXPORTS In 2013, international footwear trade set new record levels: exports reached 14.4 billion pairs and 119 billion US dollars, respectively up 7% and 12% over the previous year.
WORLD FOOTWEAR EXPORTS 2003-2013
21
140 USD
120
Pairs
80
12
60
9
40
6
20
3
0
0
03
04
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05
06
07
08
09
10
11
12
13
BILLION PAIRS
15
100
BILLION USD
18
TOP EXPORTERS China continues to increase its lead among major footwear exporters: in 2013, for the first time, its share of the total value exported in the world crossed the 40% threshold. Italy and Vietnam follow, trailing far behind, both with shares below 10%. This group is basically unchanged from the previous year, with the exception of the USA taking the 15th place from Panama.
WORLD TOP 15 EXPORTERS IN 2013 (VALUE) RANK
COUNTRY
USD (MILLIONS)
SHARE
1
China
48 145
40.4%
2
Italy
10 722
9.0%
3
Vietnam
10 030
8.4%
4
Hong Kong
4 848
4.1%
5
Belgium
4 688
3.9%
6
Germany
4 446
3.7%
7
Indonesia
3 755
3.2%
8
Netherlands
3 201
2.7%
9
Spain
3 036
2.6%
10
France
2 717
2.3%
11
Portugal
2 305
1.9%
12
India
2 268
1.9%
13
UK
1 876
1.6%
14
Romania
1 304
1.1%
15
USA
1 165
1.0%
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EXPORT PRICES The difference between growth rates for volume and value implies an increase in average export price per pair, rising from 5.82 US dollars in 2003 to 8.27 US dollars in 2013, a 42% increase. This growth has not been steady. The price reached 7.34 US dollars in 2008, only to fall to 6.66 US dollars two years later - reflecting weak economic conditions - before climbing to the current level.
WORLD AVERAGE EXPORT PRICE 2003-2013
$9 $8.27
$8
$7.34 $6.66
$7 $6 $5.82 $5 $4 03
04
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05
06
07
08
09
10
11
12
13
ITALY $48.78
AVERAGE EXPORT PRICE AMONG THE TOP 15 WORLD EXPORTERS
PORTUGAL $31.01 FRANCE $30.78 ROMANIA $24.75 BELGIUM $23.89 GERMANY $23.73 SPAIN $21.70 INDONESIA $21.12 NETHERLANDS $20.51 HONG KONG $15.46 VIETNAM $15.44 USA $14.11 INDIA $13.14 UK $13.02 CHINA $4.55
Among the Top 15 exporters, Italy records the highest average export price (48.78 US Dollars) followed by Portugal and France www.worldfootwear.com | 9
78 COUNTRY PROFILES
Albania Angola Argentina Australia Austria Bangladesh Belarus Belgium Bosnia Herzegovina Brazil Bulgaria Cambodia Canada Chile China Colombia Costa Rica Croatia Cyprus Czech Republic Denmark Dominican Rep. Ecuador Egypt El Salvador Estonia Finland France Germany
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Greece Guatemala Hong Kong Hungary India Indonesia Ireland Israel Italy Japan Kazakhstan Kenya Korea, Republic Latvia Lebanon Lithuania Malaysia Mexico Morocco Netherlands New Zealand Norway Pakistan Paraguay Peru Philippines Poland Portugal Romania
Russian Federation Saudi Arabia Serbia Singapore Slovakia Slovenia South Africa Spain Sweden Switzerland Thailand Tunisia Turkey Uganda Ukraine United Arab Emirates United Kingdom United States Venezuela Vietnam
78 COUNTRY PROFILES WITH ALL THE RELEVANT INFORMATION FOR EACH OF THEM
FOR EACH MARKET SHORT COUNTRY CHARACTERIZATION
LAST 10 YEARS EVOLUTION
DYNAMIC ANALYSIS OF EXPORTS AND IMPORTS BY MARKET
MAIN NUMBERS FOR THE LOCAL FOOTWEAR SECTOR
ANALYSIS BY PRODUCT TYPE
RECENT DEVELOPMENTS RELEVANT ORGANIZATIONS AND EVENTS
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PORTUGAL POPULATION
11 million
LANGUAGE
Portuguese
GDP PER CAPITA
20 728 USD
GDP 2013
220 billion USD
∆ GDP 2013
-1.4%
∆ GDP Last 5 Years
-6.7%
CAPITAL
AREA (Km2)
CURRENCY
LISBON
92 090
EUROS
FOOTWEAR INDUSTRY 2013 VALUE
QUANTITY
PRICE
Million USD
World Rank
Million Pairs
World Rank
USD
EXPORTS
2 305
11
74
17
$31.01
IMPORTS
564
33
50
46
$11.27
PRODUCTION
75
18
CONSUMPTION
51
58
EXPORT TRADING PARTNERS 2013 EXPORT MARKETS
Million USD
Value Share
Million Pairs
Quantity Share
France
562
24%
16
22%
Germany
423
18%
13
17%
Netherlands
313
14%
9
12%
Spain
221
10%
11
15%
United Kingdom
169
7%
6
8%
Last 5 Years Variation USD Million | %
Netherlands
Russian Fed.
Italy
UK
RECENT DEVELOPMENTS The Portuguese footwear industry has published a new strategic plan for the 2014-2020 period. Investment in qualification of human resources, innovation and internationalisation should allow the Portuguese industry
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to consolidate its position among the world’s leading exporters of fashion footwear. Portugal shows a significant trade surplus, based on the high average price of its exports.
EXPORTS AND IMPORTS EVOLUTION QUANTITY (Million Pairs) 90 80 70 60 50 40 30 20 10 0
VALUE (Million USD)
EXPORTS
2 500 2 000
EXPORTS
1 500
IMPORTS
1 000 500
03
04
05
06
07
08
09
10
12
11
0
13
IMPORTS 03
04
05
06
07
08
09
10
11
12
13
TYPES OF FOOTWEAR TRADED 2013 (Quantity)
WATERPROOF
RUBBER & PLASTIC LEATHER
TEXTILE OTHER
IMPORTS TRADING PARTNERS 2013 IMPORT MARKETS
Million USD
Spain
Value Share
Million Pairs
Quantity Share
272
48%
19
39%
Belgium
55
10%
3
6%
Italy
51
9%
2
4%
Netherlands
48
9%
5
9%
China
47
8%
13
26%
Last 5 Years Variation USD Million | %
Belgium
SECTORIAL ORGANIZATIONS • APICCAPS – Associação Portuguesa dos Industriais de Calçado, Componentes, Artigos de Pele e seus Sucedâneos - www.apiccaps.pt • CTCP - Centro Tecnológico do Calçado de Portugal - www.ctcp.pt
Italy
Spain
Brazil
FAIRS & EVENTS • n.a.
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EVENTS CALENDAR
ALL INTERNATIONAL FOOTWEAR EVENTS ON YOUR IPHONE OR IPAD AGENDA
HOW IT WORKS? The World Footwear Events Calendar is a list of events shared through an internet address. We list the events related to the footwear sector, specifically fairs. You can have the list of fairs available at your favorite calendar application always synchronized. We publish the event list and your device connects to our server to download any updates. HOW TO SUBSCRIBE? The World Footwear Events Calendar can work on different systems / software to manage your agenda. For iPhone or iPad you just have to follow the link provided by the QR code on this page. For other systems you can find detailed instructions at www.worldfootwear.com.
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INTELLIGENCE TO DRIVE YOUR BUSINESS www.worldfootwear.com www.worldfootwear.com | 15
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