SHOP LOCAL SHOP LOCAL
CONTENTS
Smart Traveler
9 SNAPSHOT
Dale Lamphere, South Dakota’s Artist Laureate, shares how Sturgis shaped his story.
10 BIG PICTURE
If you’re planning a trip to Bear Butte, make sure your mind and heart are prepared.
13 MAKING TRACKS
The Executive Director of Black Hills Trails tells us what makes Sturgis such a destination for mountain biking.
15 FACE THE MUSIC Sturgis is a musical place. No matter what gets your toes tapping, Sturgis has a musical event for you.
16 LET IT BE A BLESSING
Meet Dennae Russell, a Sturgis native who chooses to chase life.
19 AN ARTIST’S GUIDE
Dale Lamphere takes us on a personal art tour of Sturgis.
21 WITH A VIEW
Stay where Sturgis history was made.
23 OUR STORY
Three generations are taking home titles in flat track racing.
24 INSIDER’S GUIDE
Shop, eat and play like locals.
30 KIT LIST
Adventure gear and where to find it.
33 FAMILY INC
Meet some Sturgis business leaders who are making a big impact in their community.
Insider’s Guide
38 WEEKENDER
How to spend a weekend in Sturgis.
44 EAT Travis Bartels is a Sturgis chef on a mission.
50 SLEEP ON IT
As the Centennial Trail winds through Sturgis, riders are able to enjoy some breathtaking views of Bear Butte
Different travelers have different needs. We give you the run down on where to stay.
58 SAFARI Expeditions curated for you adventurers.
Travel
Talk
79 A SIT DOWN MEAL
Dave Stewart opened Uncle Louie’s Diner to give Sturgis a space to connect.
80 WINE TIME
Stats and facts on local wine.
83 FROM THE BREWERY
The Head Brewer at Sturgis Brewing Company gives us the run down on their operation.
85 EVENTS
Signature events for 2023.
WELCOME “
The most important aspect of a story is its characters. Above all else, we love great movies, books and television shows because of the faces and personalities that we get to know and grow attached to. That’s what we want in a great story — quirks, triumphs and character. Maybe that’s what this is — the story of Sturgis, or at least a glimpse at it. As you flip through this magazine, take it as your introduction to our Sturgis family. Meet us, get to know a few of our stories and let us be your guides to our hometown. Then come and see us in person. We want to share this magical place
our 57785.
GROSEK EXECUTIVE DIRECTOR STURGIS AREA CHAMBER OF COMMERCEPublished in partnership with Sturgis Chamber and Evergreen Media Publisher Rick DenHerder. Creative Director John Edwards. Senior Editor Stephen Simpson VP of Sales and Growth Ruth Rossbach. Production Coordinator Dolsee Davenport. Photographer Jesse Brown Nelson. Digital
Media Director Billie Beckerwith you. We love
I’m certain you will, too.
VERONICA
Local Home Loans Made Easy!!!
BIG PICTURE
SnapShot
DALE LAMPHERE, SOUTH DAKOTA’S ARTIST LAUREATE
Dale’s workshop feels partly like a rancher’s garage — tools and grease and the smell of metal. It also feels like stepping into the classroom of a master art teacher — well-worn books on classical and modern sculpture line shelves; sketches and working models dot tables and workbenches. In the back of his shop, Dale and one of his assistants cut and pound stout sheets of steel for a new art display: gigantic stalks of wheat that, somehow, make you feel the prairie wind on your face. For over 50 years, Dale, Artist Laureate of South Dakota, has been creating evocative sculptures like this.
Dale grew up on a ranch near Sturgis, and he credits that experience for his introduction to both natural beauty and a classical work ethic. He keeps an artist’s statement on a wall in his office that reflects his Black Hills upbringing. The last line of his creed is taken from another Midwest artist, novelist Willa Cather: “Artistic growth is, more than it is anything else, a refining of the sense of truthfulness.”
For this Sturgis ranch kid, refinement is found in dutiful, honest and gritty work. “I tell young artists that even if it seems like a minor job, always do the best that you can do, and don’t worry about the money. Spend that extra 20 hours making it as good as you can make it. If you do that, that’ll lead to the next opportunity.”
And that certainly has happened for this sculptor. Decades of passionate creation has led Dale to spend time with some larger than life characters — Burl Ives, Bob and Dolores Hope, George and Eleanor McGovern. He was commissioned to sculpt the likenesses of each of these luminaries. And he spent time in all of their homes getting to know them. Not bad for a ranch kid.
“I feel really fortunate in my life. And I’m really happy that I stayed here. The Black Hills are a tremendous inspiration. I’ve spent my time studying the environment and responding to it, and it’s been a great place to develop as an artist. I think it’ll be that way for the next generation. We do have an area of real beauty.” ●
The Big Picture BEAR BUTTE (MATO PAHA OR “BEAR MOUNTAIN”)
People from all over the globe seek out this Mountain as a place to experience a closeness to their Creator.
Jim Jandreau compares the Mountain to Mount Sinai, the site depicted in the Old Testament where God spoke with Moses and gave him the Ten Commandments. Bear Butte, like all holy sites, is a place to hear from the Divine.
Bear Butte isn’t just another hike. It’s a place to be open and respectful. It’s a place to put down conflict and realize that we’re all a member of the same family.
Jandreau encourages people to leave cavalier attitudes behind. He says, “People come here to conquer. But you can’t conquer this Mountain. Long after we’re dead and our bones turn to dust, this Mountain will still be here.”
Jim Jandreau is the Park Manager of Bear Butte State Park, and he is a member of the Lower Brule Tribe. Jandreau reminds visitors that Bear Butte is a sacred destination to every tribe of the Northern Plains.
Where the locals shop
A common sentiment from many Sturgis residents is that you don’t have to travel outside of town anymore to shop for the things you love. Locals and visitors alike are discovering that, in most cases, they can find a full and unique selection of clothing, decor, gifts and other items right here in Sturgis.
Black Hills Rally & Gold is a staple for Sturgis locals to cut out the hour-long round-trip required to shop for baby showers, weddings, birthday presents and more. The name of the store is a classic — and for many Rally-goers, this shop is their annual source of Rally collectables and Black Hills Gold. But owner, Robin Baldwin, discovered that her shop could fill a real need in the Sturgis community beyond the Rally — offering unique, useful
and beautiful items throughout the year. And the community has responded. “We’ve gotten to know our customers really well,” Robin said. “So when we go to market, we’ll think about who’s going to buy an item before we bring it into the store.” Black Hills Rally & Gold is a true community shopping place that’s providing Sturgis with the gifts, decor, clothing and other products that the town needs and wants. Discover what so many locals already know, and stop by Black Hills Rally & Gold. ●
Black Hills Rally & Gold
1101 Main St, Sturgis, SD 57785 facebook.com/blackhillsrallyandgold
FIND THESE AND MUCH MORE AT BLACK HILLS RALLY & GOLD
Bogg Bag
These sturdy beach bags are a must-have for any active Black Hills family. This is the last beach, park, picnic or whatever bag you’ll ever need. Completely washable and tip-proof, this bag is your ticket to a smoother outdoor adventure. They make all kinds of amazing accessories for them now, too. They’re available in a wide variety of fun and stylish colors.
Kavu everything
We stock everything from Kavu bags to clothing. Deck out the whole family in high-quality and stylish Kavu products. Everything that they make is durable and will last for years. All of Kavu’s products are sturdy enough to take on the trail and stylish enough to take with you on a night out.
Rumpl Blankets
These are the best blankets in the world. They’re warm, durable and look so nice. Keep them at home to snuggle on the couch and in bed, or pack your Rumpl up for a camping adventure. They’re extremely warm and cozy and they’re extremely beautiful.
MORE AND MORE LOCALS ARE DISCOVERING HOW THIS MAIN STREET SHOP IS PROVIDING SOMETHING SPECIAL TO THE STURGIS COMMUNITY.
CYCLING
Making Tracks
THIS STURGIS LOCAL DISCOVERED THE
JOYS OF MOUNTAIN BIKING AT A YOUNG AGE. NOW HE’S RACING TO SPREAD THE JOY OF THE TRAIL.
I was the kid who always sat on the bench in basketball or soccer. Way back when, there used to be an organization called the Black Hills Mountain Bike Association. They hosted a race series, and I started racing in it when I was probably about ten years old. It was an individual pursuit — so I was never on the bench. I never won anything, but I was at every race. That’s how mountain biking started for me.
The Black Hills has about two million acres of public land, but there’s something unique about the configuration of the Black Hills public lands — it’s not contiguous. Most public land in the U.S. is one big chunk. Not so here in the Hills. The public land of the Black Hills is carved up with private land, state land and towns.
That division creates this incredible opportunity to connect communities together across public land and create an experience that’s hard to find anywhere else in the U.S. The closest example of a similar interconnected trail system would be Europe.
Black Hills Trails has the core belief of connecting the communities of the Black Hills with trails, both literally and figuratively.
Sturgis, particularly, has been an ardent supporter of the work of Black Hills Trails. I always point back to the story of winter storm Atlas back in 2013. We had been working on trails in multiple communities and were making some decent progress. Then Atlas hit, and every trail that we had
been working to develop was an unusable disaster. We reached out to the municipal authorities of each of these communities to offer to help clean up the trails. Every community wouldn’t allow us onto the parks and other public land to clear out the debris. Except one. Stugis’s answer to us was a stark contrast: “What can we do to help you?” ●
SAM’S STURGIS TRAIL RIDES
Just starting out
For a family with young children or if you’re new to biking, try out the bike park behind the football field and the section of bike path between there and the football field. We also have a trail that we built for youth mountain bike races that connects off of that. If the kids are feeling good, they can hit a piece of single track and a loop off of that.
Getting better
If you’re pretty fit and you have some reasonable bike handling skills or if your kids are teenagers and they’re old enough to keep up, check out the trails east of town. The terrain is a little bit more rolling. Those trails are just a little bit less extreme and pretty easy to navigate.
Ready for anything
If you’ve got one day to spend in Sturgis and you’re an avid mountain biker, we like to do what we call the triple shuttle. If you have two vehicles and a few people with you, you can shuttle up to the top of Vanocker Canyon, ride through the canyon, and enjoy three completely distinct and different routes that are all mostly downhill.
CAMPGROUND
Get On! ADV Fest - July 20 - 23, 2023
Four days of adventure riding and community. Get On! ADV Fest will be full of test rides, seminars, entertainment, prizes, awards, and the latest adventure riding gear and accessories.
Yellowstone Off-Road Racing - July 20 - 21, 2023
Yellowstone Off-Road Races return to the award-winning PowerSports Complex for the Buffalo Chip 100 presented by Pierre Sports Center. Exciting live racing action in Truck, UTV, Ultra 4, and Youth Race categories.
The Best Party Anywhere - Aug. 4 - 13, 2023
The world’s largest gathering of music and motorcycle fans featuring performances from world-class entertainers, thrilling events, legendary rides, powerful freedom celebrations, top-tier bike shows, worthwhile charity events, heart-pounding stunts, white-knuckle racing, and so much more. Entertainment is free with camping.
FACE THE MUSIC
Black Hills Bluegrass Festival
Toes will be tapping at the Rush-No-More Resort & Campground this summer. The Black Hills Bluegrass Festival brings together some of the region’s greatest acts in folk and country music. This family friendly event is sure to please both bluegrass’s biggest fans and the folks who don’t know a banjo from a bass. Make a whole weekend of it. Cabins are available to rent and so are gorgeous sites for tent camping. You can also stake your spot for your RV — Rush-No-More has full hookups and pull-through sites. So, load up the whole family for this one; this festival is sure to leave everyone humming and smiling. blackhillsbluegrass.com.
Music on Main
Every Wednesday night in June and July, music fills the streets of downtown. This free music festival, held at Harley-Davidson Rally Point, is a great way to revel in those long summer nights. The whole family can find something to love here — kids will love the free bounce house and other fun activities. For those bicycle enthusiasts in the family, they can participate in the Mountain Bike Race Series. And the entire family will enjoy vendor booths, food trucks and the variety of live music featuring local artists. Stay up-todate by visiting officialsturgisevents.com.
Sturgis MusicFest
As summer comes to a close, check out this two day music festival that happens in tandem with the Sturgis Fall Festival. During this town-wide event, bands rock, jam and otherwise are amazing at different venues throughout Sturgis. There’s a free shuttle from Harley-Davidson Rally Point to select hotels, so the celebration can feel seamless. The whole family can really make a weekend out of this last hurrah of the summer. The City of Sturgis organizes this event and all concerts are free to enjoy. Find out more by visiting officialsturgisevents. com/sturgis-musicfest-and-fall-festival.
Buffalo Chip
Every August, this legendary locale hosts world-renowned bands and other
entertainers. Snoop Dogg, ZZ Top, Aerosmith and countless other mega-bands have brought the house down at this oneof-a-kind venue. The Chip gives people the opportunity to see some huge acts close to home. The Buffalo Chip experience doesn’t stop at the stage. Enjoy bars, food and a whole slew of other entertainment at the “original biker-dedicated entertainment destination in Sturgis.” To discover more about all of the amenities of the legendary Buffalo Chip and to stay up-to-date with all of the exciting announcements for 2023, visit buffalochip.com.
Sturgis Area Arts Council
From orchestra concerts, to musical theater, to traditional holiday musical celebrations, the Sturgis Area Arts Council offers some unique ways to connect with music. The mission of the SAAC is to “initiate, sponsor and conduct public programs to further the development and awareness of and interest in the arts.” And this group works diligently to foster a sense of art in the Sturgis community. The musical for 2023 is “Nunsense II,” premiering this summer. And make sure not to miss the community Christmas Concert in December. Discover more ways to enjoy the arts and music in Sturgis at sturgisarts.org.
The streets, fields and hills are alive with the sound of music in Sturgis. No matter what your jam is, Sturgis has a song for your soul and a tune for your feet.
MEET THE ADVENTURER
Let it be a blessing
SOMETHING WRONG
Dennae’s wonderfully fun and active lifestyle continued on. Naturally, aches and pains would come and go. So, when one of Dennae’s legs started hurting, she really didn’t put too much thought into it. She simply made an appointment with a massage therapist to find some relief.
Dennae Russell moved to Sturgis when she was in second grade. And for this young lover of the outdoors, she found that Sturgis was the perfect backdrop for her active lifestyle. Growing up, she would enjoy hiking and other outdoor adventures, and she competed in just about any sport she could.
She would eventually take her athleticism and love of the outdoors a few miles north of Sturgis to discover the thrill of the ski slope. Dennae and her friend would spend hours of wintery fun zooming down the different runs. As the years went on, the two girls would eventually trade their skis in for snowboards. This would prove to be a pivotal decision for Dennae; snowboarding would prove to be a valuable and incredible outlet in her life.
However, several attempts at ridding Dennae of her leg pain didn’t yield any results. The therapist knew that something was wrong and advised Dennae to get checked out by a physician. Dennae hemmed and hawed at seeing a doctor, but the massage therapist insisted — and after the masseuse invoked the name of Dennae's mother, she agreed to get examined by a doctor.
After several medical tests, Dennae was diagnosed with a rare form of cancer in her leg. The doctors treated Dennae with chemotherapy and went to extreme measures to restore function to her afflicted limb. The efforts of the doctors did show some success, but Dennae’s active, outdoor lifestyle was reduced to little more than a few short, slow hikes.
This slower lifestyle frustrated Dennae. And over time, her mobility was only getting worse. Dennae’s surgeon, hoping to preserve and increase her mobility, devised some different options for her to pursue. One after another, Dennae’s
THERE’S PLENTY OF REASONS TO CALL STURGIS NATIVE DENNAE RUSSELL UNIQUE. BUT THE MOST DISTINCTIVE THING ABOUT HER MAY BE HER ATTITUDE.
Any amputees out there, holler at me because we need more snowboarders.
Dennae“Anything that’s not my daily walking leg is out-of-pocket,”
Dennae explained.
“Prosthetics are super expensive. I was lucky enough to get a grant for my snowboarding leg. Otherwise, that would have been, like, $12,000. My microprocessor knee is $65,000 and a foot for that is about $4,000.”
The biggest challenge for Dennae’s competitive life right now is the money it takes to travel and to get outfitted with specialized prosthesis. You can help Dennae by contributing to her competition fund. To make a gift, scan the code below.
surgeon would describe different reconstruction and surgical procedures, each with their own advantages and disadvantages. Dennae would ask only one question of each option, though: “Can I still snowboard?”
DECISION TIME
The surgeon’s answer to Dennae’s question was the same every time: “No.” Dennae had already done extensive research on her future, and she knew, even before this meeting, what her choice would be: amputation. She discovered that she could be more active with one leg than two, and decided in her heart and mind that this was her choice. Amputate. Move on with life. So that’s what she did.
Dennae’s bet on herself paid off. She was fitted with a prosthesis and was able to return to her wonderfully fun and active lifestyle. She was able to hit the slopes again, and through a bit of serendipity, Dennae would find that snowboarding would become a bigger part of her life than she would have imagined.
WHAT YOU CAN CONTROL
Dennae took a snowboarding trip to Breckenridge in 2019. She was there, coincidently, at the same time as the Ski Spectacular, an adaptive ski and snowboard event. As Dennae was snowboarding, one of the coaches for the event spotted her and asked her to join a team race. Dennae agreed and raced in the last two days of competition. Footage of Dennae competing caught the attention of the right people, and Dennae would eventually be classified, coached and invited to
compete in the Paralympics.
Dennae is excited for the future. She’s been ferociously training for races ever since. She has good days and bad, but her heartburn comes from a place most people probably wouldn’t suspect. “Honestly,” she said, “having to deal with insurance and the other financial parts of being an amputee is the hardest thing for me. The physical aspect of it is a challenge, but I’m always up for a challenge, so I’m down for whatever comes my way.” This story isn't about a person who lost her leg. It’s about a person who chooses to hold on to joy — and even fight for it. “I just wish people realized that you have the choice to make your life great or not, despite the circumstances in your life,” Dennae said. “I had this happen to me, and I chose to let it be a blessing and a lesson.”
She went on to explain how she’s able to find so much joy in life: “Having a good day is a conscious choice. I can wake up in the morning and say to myself, ‘Hey, this is going to be a great day. Why is it going to be a great day? I don’t know. Just because it is.’ Anyone can do that. On the other hand, anyone can wake up and say, ‘Ug, I’m not feeling it. I’m going to choose to be crabby and ungrateful for the things I have in my life.’ Then you’re going to have a really crappy day.”
And Dennae has a lot to be grateful for. “I wouldn’t be where I am today without the support from the communities of the Northern Hills. The whole area is so supportive and amazing. I quite literally would not have my first snowboarding leg without this community. They’ve put on fundraisers for me, and I’m so thankful for everyone believing in me and supporting me.” ●
—
ON THE TRAIL
AN ARTIST’S GUIDE
KINSHIP — STURGIS COMMUNITY CENTER
I really like the synthesis of land and human form that happens in “Kinship.” There’s big, organic shapes and yet they have a kind of human quality and a connection with one another.
CHRIST IN THE GARDEN OF GETHSEMANE — STURGIS UNITED METHODIST CHURCH
At the Methodist church, there’s a garden and there’s a piece there that’s called “Christ in the Garden of Gethsemane.” It depicts Christ agonizing over what was coming for him. I gave that to the church in honor of my folks.
UNITED METHODIST CHURCH
MOBILE — STURGIS PUBLIC LIBRARY
This is the only mobile that I’ve ever done. It was in honor of Carol Davis. She was the librarian when I was just young and up and coming. I remember going in there to do some research or to take out their opaque projector. She was always really, really gracious and helpful to me and full of joy. It was a pleasure to do that piece.
SAINT FRANCIS — SAINT FRANCIS OF ASSISI CATHOLIC CHURCH
Then there’s Saint Francis at the front of the Catholic church. I actually have one of those over by my house because I really enjoy the piece and just the peaceful character of it.
TALL GRASS II — STURGIS PUBLIC LIBRARY
That piece, to me, seems like it’s in a perfect location and it speaks about the grasses. I envisioned that as a bouquet.
DALE’S OTHER WORKS IN SOUTH DAKOTA
Dignity of Earth and Sky — Chamberlain
The Hive — Spearfish Arc of Dreams — Sioux Falls
THE FATE OF A MAIL CARRIER–CHARLIE NOLIN–1876 — STURGIS POST OFFICE
J.K. Ralston was really quite an excellent painter. He has a mural at the post office. I studied that painting when I was young. I remember looking at the brush strokes and thinking, gosh, he created such an illusion with a single stroke. When I’m sculpting, I try to bring the same kind of detail to my work.
Let Artist Laureate of South Dakota and Sturgis local, Dale Lamphere, be your guide to some of his works that can be found in Sturgis — and one unique offering from his childhood.POST OFFICE STURGIS COMMUNITY CENTER PUBLIC LIBRARY ST. FRANCIS OF ASSISI CATHOLIC CHURCH
With a view
IMMERSE YOURSELF IN THE TOWN’S ROOTS AND REFLECT ON YOUR PLACE IN THE NATURAL WORLD BY BOOKING A ROOM AT ONE OF THESE SIGNATURE STAYS.
THE HOTEL STURGIS
Luxury meets history at the Hotel Sturgis. Let legendary downtown Sturgis come alive while staying at this iconic inn. The building that now houses this hotel was converted from a historic building with a storied past. Originally housing a combination of meeting halls, shops and storerooms, this downtown staple burned down in 1906. It was later rebuilt that same year. Its most recent incarnation is the Hotel Sturgis. Guests are able to find beautiful rooms and accommodations that are unique to town. Comfortable beds and stylish rooms are just a brief walk from resturants and shops. Make sure to check out the in-house cafe that serves coffee, ice cream and other treats. thehotelsturgis.com.
BEAR BUTTE GARDENS COTTAGE
Unwind and ground yourself at this one-of-akind stay. This setting of peace all occurs against the backdrop of a sacred reminder of our place in the world — Bear Butte.
Bear Butte or Mato Paha, is a landmark that is steeped in history. Crazy Horse, Sitting Bull and Red Cloud all sought out this sacred location in their lifetimes. The Cottage at Bear Butte Gardens offers its guests a view of this sacred place. Bear Butte Gardens is a working farm, so make sure to book a farm tour and taste what the farm has to offer. bearbuttegardens.com.
THE STURGIS MOTEL AND POKER ALICE HOUSE
“Poker” Alice Ivers-Tubbs, the legendary cigar chomping poker player from old west legend, made her reputation — and her fortune — outwitting and outplaying the gamblers of Deadwood and other saloon towns. As Alice got older, she left her high-stakes life for a quieter existence when she purchased a building near Fort Meade to run as a resort.
However, Alice’s peaceful retirement in Sturgis didn’t quite go as planned. A group of rowdy soldiers from Fort Meade wanted to use Alice’s resort as a party hangout. Alice told the rabble rousers to scram, but they got upset and started throwing rocks at windows and cutting telephone lines. Alice, not one to take guff from anyone, reached for her trusty .38 …
Today, you can stay in the very same place Poker Alice spent her last days — and had her last old west adventure. In addition to the historic Poker Alice House, the Sturgis Motel offers travelers comfortable, clean and conveniently located accommodations. Twenty eight queen rooms and one family suite are available at this motel located just minutes from downtown. Whether you’re booking the historical Poker Alice House or one of the more contemporary rooms at the Sturgis Motel, make sure to plan well ahead. During the tourism season, rooms fill up quickly. thesturgismotel.com.
LEGENDS OF THE FLAT TRACK
Family life can be fast-paced. For the Kopps, that would be an understatement.
A hundred miles per hour and the only thing that’s separating you and the concrete barrier is a few inches of air and the clothes on your back. KeyStone Kopp, a bonafide denizen of the City of Riders, lives for the adrenaline found in the drifts, slides and the blinding speed of flat track racing.
Flat track wasn’t always his cycling mode of choice, though. Growing up in Sturgis, motorcycles naturally became a part of his DNA. And for KeyStone, the crème de la crème of motorcycle riding was freestyle — nothing could outmatch the high stakes jumps and gravity-defying tricks. But a suggestion made one day by KeyStone’s dad, Dennis, after a particularly death-defying freestyle session would change his outlook on motorcycles forever.
“My dad said to me ‘why don’t you try staying on the ground?’ So I told him, ‘well, that seems boring.’ But then I tried it. It was intense,” KeyStone shared. “Once I started
flat track, I probably didn’t touch my dirt bike for about three years.”
KeyStone was hooked. Flat track became his pursuit and passion. As he took on more competitions, his dad and son, too, were drawn into the thrill of the race. “My boy, Kipton — he must have been five at the time — he saw me and he said, ‘that’s really cool. I want to do that, dad.’” Kipton got his own bike and started competing in kid league races. KeyStone’s dad, Dennis, soon joined the action, too, and started competing in his own league for more seasoned racers.
The Kopp boys would eventually hit the road with the ambitious goal of the three generations bringing home three national titles. But even more important than the awards, the three boys found that the memories and the experiences of the road trips and races were a more precious keepsake.
But what about the races? Did they win the three national titles? No; they won five. ●
MEET MORE STURGIS FAMILIES
The Gundersons
Tessa and Al adore living, working and raising their family in Sturgis. Al is a chiropractor at Key City Chiropractic and Tessa is an integral part of the operations at her mom’s business, Black Hills Rally & Gold. Read their story at sturgisareachamber.com/ resources/blog/Gundersons.
The Cammacks
Calvin and Kristi graduated from Sturgis Brown High School at the same time, but didn’t get to know each other until they both competed on the SDSU pole vaulting team. Read their story at sturgisareachamber. com/resources/blog/Cammacks.
INSIDER’S GUIDE
I KNOW A PLACE
Locals and visitors alike are discovering that Sturgis has become a one-stop community for shopping, eating and entertainment. Two locals gave us their inside scoops on Sturgis.
A KEY TO KEY CITY
Smart travelers will tell you that one of the keys to enjoying a place you haven’t been to before is spending time with real locals and doing what they do. When in Sturgis, do as the Sturgans do. We’ve rounded up two Scoopers with different backgrounds to give you the 411 on how they spend their time in the 57785.
KIM’S PICKS
Our first guide is Kim Roberts, owner of Kickstands Campground & Venue. She’s originally from the South, but was so enchanted by Sturgis’ charm a few years ago that she decided to put down some roots in the Key City. “I’m from a small town about the same size as Sturgis back in Mississippi,” she said. “Naturally, I love the hometown feel and the people and the community. My favorite thing about Sturgis in this area is the honesty and that we’re able to do things like make a deal on a handshake.”
Kim and her husband decided to look at a few different campgrounds and eventually decided that Kickstands was the perfect place for them to set up shop. They put in a commercial kitchen, updated and expanded the facilities and they’ve been able to offer a year-round Rally experience — without the Rally. “That’s been our focus,” Kim said. “We offer the beauty of the Black Hills without having to come to the Rally.”
The experience that they’re creating at Kickstands has been labeled a “boutique camping experience.”
Kim loves how supportive the Sturgis community has been to her, and she reciprocates that feeling — so much so that she recommends campgrounds, bars and venues to visitors that aren’t her own. “I tell people that they have to go to the Buffalo Chip and the Full Throttle ,” she said. “And you’ve got to go downtown and go to Hot Leathers . And I love Sturgis Photo & Gifts . The pictures you can buy there are gorgeous. Downtown is so nice. Sometimes we’ll just go downtown and we’ll just walk. My favorite restaurant in town has got to be the Loud American . Oh, and I love the Sturgis Brewing Company. I just ate there the other day for lunch and it was great.”
If you really want to experience Sturgis like a local, Kim’s next stop is for you. “Sturgis has a bowling alley, Sturgis Strikers , and it’s great,” she said. “That’s one of our spots we hang out at whenever my son comes to town.” If you’re looking for a way to spend an evening in Sturgis, Kim recommends catching one of the musical acts that frequent her venue at Kickstands . “8 p.m. to midnight we try to promote local bands. Tonight’s Chelsey Dee & Company and tomorrow night we have Empty Cask Band; they’re from Belle Fourche. The Wilt
EXPERIENCE THE BLACK HILLS
WIND YOUR WAY THROUGH THE NORTHERN HILLS
Boulder Canyon
Take the scenic route to or from Deadwood with this drive. Geology buffs can admire the canyon walls and other geological wonders throughout the canyon. The plentiful foliage along the way is definitely a sight to be seen, too.
Vanocker Canyon
This drive (or ride) is a must for anyone looking to enjoy the beauty of the Black Hills. Start out in Sturgis and follow the winding 17 mile road all the way to the community of Nemo. The fall is a particularly gorgeous time to enjoy Vanocker Canyon.
STURGIS’ FAVORITE COFFEE Sturgis Coffee Company
Residents from other parts of the Black Hills will make a point to stop at this local cafe. If you take your beans seriously, make sure to stop by this coffee shop.
Rev It Up
Swing through this coffee kiosk located off of the western section of Lazelle Street. Convenience, friendly staff and delicious lattes all await you at Rev It Up.
The Coffee Shop at the Hotel Sturgis
Located at the ground floor of the Hotel Sturgis, this coffee shop offers an upscale, downtown cafe experience. Order some sweets to go with your joe and enjoy the mainstreet experience for a while.
Brothers, who have been around 30 years, usually play here the first and third Sunday, every month.” For a full and updated schedule of musical acts at Kickstands , visit their website.
TRAVIS’ PICKS
Our next guide is Travis Bartels, a chef and co-owner of Sports. Adventure. Fun. You can read more of his story on page 44. He’s a Sturgis native and loves that he doesn’t really need to travel out of town to shop for the things that he needs. “I probably do about 90 percent of all my shopping in Sturgis,” he said. “We’ve got two grocery stores, Lynn’s Dakotamart and Grocery Mart . We’ve also got Runnings and Ace Hardware in town.”
Having grown up in Sturgis, Travis is excited that he doesn’t have to plot shopping trips to other communities to buy what he needs anymore. “I don’t really have to go anywhere else,” he said. “We’ve got a little bit of everything.” Making the community a little bit more self-sufficient was a motivating factor behind Travis and his sister, Richelle Bruch, starting Sports. Adventure. Fun. “I think the main reason why we started the store is because of Richelle’s two young kids — 13 and 12 —
who are very big into soccer. They play three seasons a year. One season gets over and they’ve worn their shoes for something like six games and they’ve outgrown them. Every time she needed to get new shoes, she would have to drive up to Rapid. She said that we need a sports shop in Sturgis. So I said, ‘Absolutely. Let’s put a business plan together and see what we can do.’”
Sturgis is becoming more of a one-stop shopping experience every year. “We’re very fortunate to have a great bike shop in town, too, with Xtreme Dakota Bicycles ,” Travis said. “And then you’ve got, Black Hills Rally & Gold . Their name is very misleading, by the way. I told my sister one time that I had to run down to Rapid to buy some new work pants. Then she told me to just go over to Black Hills Rally & Gold. So I did, and now that’s where I buy my clothes. That shop’s also great if I need to get a birthday present for one of my nephews or something.” ●
Kim and Travis only offered a taste of all there is to enjoy in the City of Riders. To discover more ways to enjoy Sturgis to its fullest, visit sturgisareachamber.com/visit-sturgis/whysturgis.
It's Better to Build Youth than Mend Adults.
Sturgis Police Athletic League (Sturgis PAL) is a non-profit organization that was established to prevent juvenile crime and substance use. We utilize a recreation-oriented crime prevention program that relies upon athletics, recreation, education and community service programs for youth. These programs provide an engaging, safe outlet for all children to reach their potential and to be involved in the Sturgis community in many di erent ways.
Please consider scanning this QR code to help us continue our mission to better the community we live in. All donations go directly to the kids! Or visit us at www.sturgispal.com 605-720-3555
sportsafllc@gmail.com
STURGIS SUNDRIES
Sports. Adventure. Fun is Sturgis’ one-stop-shop for youth sports gear. The downtown shop is also a dreamcome-true for campers, hikers and other adventurers. Owners, Travis and Richelle, offer up their musthave list for camping and hiking.
SUNSCREEN
We’d recommend Redneck Sunscreen. We also have a nice all natural sunscreen made by All Good.
TRAIL SNACKS
We carry Kind Bars and Trailtopia dried meals.
FLASHLIGHT
Make sure to pick up a stormproof flashlight from Life Gear or a headlamp from Black Diamond.
MAP AND COMPASS
Don’t get lost. You need a trail map from Brunton and a pocket compass from UST.
BASE LAYERS
The weather in South Dakota is unpredictable. We have base layers for adults and children along with packable jackets from Mountain Khaki.
BACKPACK
A good sturdy backpack is essential to make sure you have an enjoyable time outside. We have backpacks from Black Diamond, Sierra Designs and Osage River to meet any budget.
THE KEY CITY
Frontiersmen found that Sturgis is situated in a key location for accessing the Hills — hence the nickname.
Sturgis has become a Mecca for mountain biking and cycling of all kinds. Let the experts at Xtreme Dakota Bicycles be your guides to hitting the trail.
Here’s a dream list from husband and wife owners, Kristi and Calvin.
Kristi’s must-haves:
• Bike of choice: Scott Spark Dakine Fanny Pack with salted watermelon energy chews inside
Hand Up Gloves
Pearl Izumi Padded Bike
EDC Air Pump
Xtreme Dakota Bicycles water bottle
Calvin’s must-haves : Bike of choice: IBIS Ripley (because when you ride it, it puts a smile on your face).
One Up Multitool and Pump
Pocket-Sized Water Filter
Stash Wrap with tools and
6D Helmet
Xtreme Race Jersey
The experts at Sports. Adventure. Fun and Xtreme Dakota Bicycles are ready to help you find the things you need to maximize your time on the trail — whether that’s on two feet or two wheels.
Dr. Gunderson and Dr. Goebel have proudly served the community of Sturgis and the surrounding area for a combined 35 years.
Both doctors look forward to continuing to serve the community in their new practice, Key City Chiropractic & Acupuncture.
As evidence-based Chiropractic Physicians, they stay current on research and make sure that our community is receiving the most up-to-date treatments for conditions ranging from the spine to the extremities.
SERVICES
Chiropractic Adjustments
Rehab Services
Soft Tissue Techniques
Cupping
Lumbar Traction
Acupuncture
Dry Needling
NUTRITIONAL SERVICES
Nutritional Planning Supplements
PASSIVE MODALITIES
Electrical Stimulation
Ultrasound Treatments
THE JURRENS
Legend Suspensions is a world-renowned manufacturing operation right here in Sturgis. Through the company’s 25 years of growth and progress, owner Jesse Jurrens has discovered the multi-faceted meaning of the word quality.
“I’m huge on quality,” Jesse said. “Part of the fun for me was being able to put a lifetime warranty on something.” Legend Suspensions is an industry leader in the design and manufacturing of suspension systems for Harleys and other motorcycles.
QUALITY PRODUCTS
The temptation in manufacturing, according to Jesse, is to think primarily about finances. But for him, his decisions are made through a different lens. “Yeah, you have to have dollars to make things work,” he said, “but my motivation really is the quality of the product. And that can be a fight. Committing to quality might come with financials that are not as lucrative as they can be. It’s tempting on a daily basis to slip on quality, but we stick to our guns. Your financials and your business will come around if you stick to your guns on quality. And that’s what’s happened for us.”
Legend has an industry reputation for an uncompromising commitment to quality. And that’s made this Sturgis company a unique specimen in the world of manufacturing. “We’re one of the few companies left in our industry that is still extremely adamant about making our products in the U.S.,” Jesse said, “and sourcing our materials, if we can, from the Midwest, and definitely always from the country.”
QUALITY PEOPLE
Family and community take centerstage, too, in the Legend commitment to quality. “We’ve been able to accomplish a lot in Sturgis,” Jesse said, “and we’re just so blessed to have the team that we do.” Jesse and his leadership have strived to create
a work experience for their employees that is as high quality as their products.
Jesse acknowledges that this great experience for his employees didn’t happen overnight. “We had to earn the right to attract those quality employees,” he explained. The experience of Legend’s employees was crafted uniquely for the community that they call home. “We work from Monday to Thursday,” Jesse said. “That’s because if you live in the Black Hills, you’re typically an outdoor person. That’s where Friday, Saturday and Sunday all in a row come in. We’re really able to enjoy our families and our surroundings that way. Our people come in on Monday ready to rock and roll.” Taking care of the team like this and in many other ways directly translates to the caliber of the product.
Jesse’s motivation to create this unique work environment comes from a place close to home for him. “We’re big on family and we’re big on helping our employees enjoy the Black Hills,” he said. “A part of that is selfish because my family and I love the outdoors so much. And we homeschool, so we probably spend an unusual amount of time together as a family unit. So, a part of our work structure just comes from how I want to enjoy my family.”
Wherever this balance of work, family and life came from, it’s working for Legend. Employees of the company experience a fufilling and family-like experience as they work. The business continues to grow and this Sturgis company is an industry leader and what a lot of riders consider synonymous with a smooth riding Harley. ●
Legend Suspensions is located at 3461 Whitewood Service Rd, Sturgis, SD 57785
Learn more at legendsuspensions.com
Family comes first for Jesse Jurrens and his team at Legend Suspensions. The Sturgis company is committed to creating a high quality product, and they’re also committed to investing in their employees and their families.
Jesse Jurrens has been able to create a thriving business in Sturgis. He’s grateful for his team, his community and, most of all, his family.
The Cammacks
CALVIN AND KRISTI CAMMACK ARE A TOUR DE FORCE WHEN IT COMES TO MAKING AN IMPACT IN THEIR HOMETOWN.
What is Xtreme Dakota Bicycles and Twisted Canyon CrossFit offering to the community?
“The gym and the bike shop tie in together very nicely,” Kristi said. “I would say a lot of our gym members have also become bikers. The bike shop is very distinct because there isn’t another bike shop in town. We have a big selection of different brands of bikes. And we keep a wide variety for kids bikes and also smaller things — anything that you need for hiking or biking.”
Kristi went on, “As far as the gym, we offer specific classes, so we have CrossFit classes, cardio and core classes, cycling classes, hot classes and more. Everything that we offer at the gym has a coach, so it’s very much like personal training but you’re in a group setting. I do athletic enhancement classes in the summer for kids, too.”
Where would you say your entrepreneurial spirits come from?
How did you two meet?
“We started on the pole vaulting team here in Sturgis,” Kristi said. “Our coach encouraged us both to keep going and compete in college. I was a year ahead of Calvin, so when we both were at SDSU at the same time, we didn’t really know each other. But then we did get to know each other. We ended up vaulting at SDSU for five years.”
How did you decide to open up a bike shop and a CrossFit gym?
“Pole vaulting definitely got us where we are now. We grew to love weightlifting and working out, so that naturally ties into the gym,” Kristi said. “We fell in love with biking because one of our good buddies got me to try it. So I did, and I loved it. Then Calvin rode my bike, and he ended up loving it more than I did.”
“So then I went and bought a bike,” Calvin said. “A year later I bought a nicer bike. And then a year after that, we bought a bicycle shop. I have five bikes now, by the way.”
“For sure, my parents,” Kristi said. “I grew up watching them. When I was growing up, they owned Sturgis Bus Company and Western Transportation. They had a car wash in town, too. My parents were always on the go, and I was always on the go with them. My mom did all the accounting and books for everything, and she also always gave back to her community. That’s something that we very much try to do, too.”
“I grew up working on the family ranch all the way till high school,” Calvin said. “So, I learned to work sun up to sun down there; I learned that’s how you get stuff done. Then in high school, I worked for a construction company, which I recently bought out. In college, my track buddies and I did concrete edging. There wasn’t really anyone else doing that there at the time. Then when I moved back, I wanted to do my own thing, so I went into landscaping. The experience of hard work from family brought me into that.”
Besides the gym and the bike shop, what else are you guys up to?
“Calvin owns Greenscape,” Kristi said. “His business is unique because he can do the entire project — which a lot of people can’t do. Calvin can completely design and transform a whole yard or house. He can do everything from the concrete to the insulation, to building fire pits to building retaining walls. He can also take care of their yard after the fact with the spray services.” ●
Old Fort Meade Museum
SOMETHING FOR EVERYONE
Consider Sturgis your key to a first-rate Black Hills getaway.
Sturgis is your hub for history, adventure, nature and so much more. Spending a weekend in and around Sturgis can look a thousand different ways — all the more reason to spend another day in this gem of a town.
Sturgis can make you feel comfortable and calm with its classic hometown charm. The community is also able to transport you to new heights of adventure and adrenaline. This spectrum of everything the human heart thrives on is served up in abundance in Sturgis.
We’ve curated two perfect days in Sturgis — one
full of the thrill of nature and the call of adventure. The other day is dedicated to rest, relaxation and good, old-fashioned pampering. No matter your taste or style, each day has something that’s sure to leave you feeling rejuvenated or invigorated (maybe both).
Feel free to mix-and-match. Maybe what you need is a morning of mountain biking and an afternoon mani-pedi. Or you need to ground yourself in history and revel in the joy of nature. Whatever it is you need, you’ll be sure to find it here.
GROUND YOURSELF IN HISTORY AND NATURE
“It started here” reads a historic marker at Fort Meade. Start your day here, and find out how the “Star Spangled Banner,” before it was the U.S.’s national anthem, was first used to honor the military here in Sturgis. Enjoy the tranquil setting of the Fort Meade Recreational Area, and make sure to spend some time at the Old Fort Meade Museum, too. There, you can really dig into the rich military and frontier history of the Key City. Then head to the Sturgis Motorcycle Museum & Hall of Fame to discover the story of the Sturgis Motorcycle Rally. From its
humble roots in racing to an annual event that pours in hundreds of millions of dollars to the Black Hills economy, the history of the Rally is fascinating. This museum is a blast and has something for every motorcycle enthusiast — young and old alike. After a morning of history, it’s time to get outside.
Axis Mundi — the center of the world. That’s what Bear Butte was and is to many people. Expand your horizons at this special place. Enter this State Park with reverence and respect as you soak in the story of this historically and spiritually
vital place. The visitor center is a great place to start your education on Mato Paha or Bear Butte. Maybe the best way to reflect on the beauty and meaning of Bear Butte is to slowly and intentionally hike to its summit. You can also hike around Bear Butte Lake and the extensive trail system in and around town. Bear Butte Lake is a perfect way to find some watery fun near Sturgis. Fishing, canoeing, kayaking, paddle boarding and more aquatic activities can be enjoyed at this 215 acre lake located at the foot of Bear Butte.
4 MORE WAYS TO SPEND THE DAY
A PASSION FOR CARS
The Saab Heritage Museum opened in Sturgis in 2019. Check out this stellar collection of Saabs and learn more about the history of these iconic vehicles.
A HOLE-IN-ONE
Time to hit the links. Sturgis is just a stone’s throw away from two amazing golf courses. Check out Boulder Canyon Golf Club or head up I-90 to Elkhorn Ridge. Both courses feature 18 holes that combine the sport of golf with some spectacular views.
PAYING YOUR RESPECTS
The Black Hills National Cemetery is located just outside of Sturgis. This serene and somber stop is an opportunity to slow down, reflect and leave with a renewed sense of gratitude
DISCOVER THE JOY OF THE TRAIL
Let Sturgis be your incredible introduction to mountain biking or the home to your new favorite ride. The trail system in and around Sturgis offers a wide variety of difficulty levels, so any rider — young or old, experienced or brand-new on a bike — will be able to find a trail that suits their needs.
Day 2:
TIME FOR A LITTLE SELF-CARE WHAT A TREAT! FAMILY TREATS
Teach the little ones in your life the importance of treating oneself by visiting Emma’s Ice Cream Emporium, located on Main Street. The variety of ice cream flavors is bound to satisfy everyone’s sweet tooth. Make sure to get your hands on one of the homemade waffle cones, and if you have room after all the ice cream, grab a slice of cheesecake or another gourmet baked treat to go.
GROWN UP TREATS
Sturgis is home to two fantastic wineries and vineyards. Belle Joli’ Winery is open yearround and offers visitors a delicious variety of locally grown and produced wines. Sample one of the winery’s signature sparkling wines or spend some time with a succulent red or a refreshing white. Depending on what the thermometer reads outside, enjoy your libation in either the panoramic patio or unwind indoors next to the cozy fireplace. The wine from DesJarlais Farms & Winery is another must taste for any lover of vino in Sturgis. This wine is produced in small batches and captures the unique flavors of the area. The wine sells out every year, so you might want to consider ordering some bottles from their website. Make sure to try the plum wine, too
What can’t be solved by a little shopping? Sturgis is home to some delightful boutiques that sell decor items that will leave your house guests asking, “Where did you get that?” Black Hills Rally & Gold is a shop that specializes in, well, Rally merchandise and gold. This Main Street store is the go-to for many Rally-goers, but the other 355-ish days of the year, they sell some truly unique and beautiful items. Locals have discovered that Black Hills Rally & Gold is the goldstandard in Sturgis shopping.
Just for Looks Boutique is another stop for any Sturgis shopping expedition. Find gorgeous clothing, jewelry, gifts and more at their downtown
shop. Whether you’re shopping for yourself or someone special, pop into this boutique to find that perfect something.
Now let’s talk spa day. Feel the stress melt away when you visit Akela Spa. Located in between Deadwood and Sturgis, this spa is the ideal location to pamper yourself. Step foot into their garden and enjoy one of the many amenities that Akela offers — massage, facials, Reiki healing and so much more. You deserve this.
And don’t forget your hair. There’s nothing like the feeling of a new hairstyle. And what goes better with a new hairdo than a mani/pedi and a massage? Make an appointment at Total e’Clips Salon
Let one of the stylists turn your hair into a masterpiece with a trim and a beautiful new coloring.
Sometimes when it comes to the finer things in life, you have to take matters into your own hands. At Bear Butte Gardens, they let you do just that. Shop for some locally grown and organic produce at this adorable farm. Seasonal vegetables, eggs and locally raised meats can all be purchased at their farm shop. Check out their website for opportunities at the farm such as cooking classes and farm to table events. A new outfit, a new hair-do, a well-earned massage and some unforgettable flavors are all waiting for you during your day of pampering in Sturgis.
Families celebrate the arrival of the fall season at Bear Butte Gardens during their Harvest Festival. Bear Butte Gardens hosts several events throughout the year.
SOME SEASONAL FUN
Spring City-Wide Yard Sale
Every spring and fall, Sturgis residents gather up their unwanted stuff and hold a city-wide garage sale. As the saying goes, “One man’s trash is another’s treasure.” This event is a wonderful opportunity to find that certain something you’ve been looking for at a bargain price. Enjoy the hunt by snagging a map of all the homes participating or download a digital version and plot your course with your phone. The spring garage sale will be on April 29. The fall edition will take place on September 30.
sturgisareachamber.com/events/ signature-events/spring-and-fallcity-wide-yard-sales
Summer Sturgis Art Festival
This festival is hosted by the Sturgis Chamber of Commerce. Local vendors come together to showcase and sell art and crafts. Check out the booths and find something tasty to snack on while you enjoy the sights and sounds of this celebration of Sturgis’ artistic flair. This event is held in the heart of downtown Sturgis, and more vendors are added every year. If you’re looking to find the perfect gift for the art lover in your life or if you’re looking for the perfect piece for your living room, mark your calendar for June 3.
sturgisareachamber.com/events/ signature-events/sturgis-artsfestival
Fall Sturgis Fall Festival
All the usual suspects — hay rides, petting zoo, face painting, hay bale maze and more — await folks at the Sturgis Fall Festival. This family fun will take place at Harley-Davidson Rally Point on September 24. Local businesses and individuals will also put their cooking prowess to the test at the annual chili cookoff. Tasting the entries is sure to scratch that fall itch for nice, warm food as the weather starts to turn cooler. The best part? This event is free to attend.
sturgisareachamber.com/events/ signature-events/sturgis-fallfestival
Winter
Sturgis Tree Lighting
Ceremony & Parade of Lights
Kick off the holiday season with one of Sturgis’ most popular community events. On November 30, find your spot at HarleyDavidson Rally Point and get into the Christmas spirit by watching the annual tree lighting ceremony. Keep warm with a free hot chocolate (mom and dad can buy hot toddies from the Loud American). Come back the next day and watch the Parade of Lights. Downtown shops are open during the parades, so it’s a good chance to get a jump on your Christmas list.
sturgisareachamber.com/events/ signature-events/sturgis-treelighting-ceremony-parade-of-lights
No matter the season, Sturgis is one of the Black Hill’s richest locales for events and festivals. If you’re planning a trip to the region, make sure to research the seasonal events that are happening during your trip.
Honoring Motorcycling History
The mission of the Sturgis Motorcycle Museum & Hall of Fame is to collect, preserve and interpret the history of motorcycling, honor those who have made a significant impact on the sport and the lifestyle and pay tribute to the heritage of the Sturgis Motorcycle Rally.
The Sturgis Motorcycle Museum & Hall of Fame opened in 2001. The Museum is housed in the historic post office, located at the intersection of legendary Main Street and Junction Avenue.
The Sturgis Motorcycle Museum & Hall of Fame has about 80 motorcycles and about 50 original works of art by famed motorcycle artists. The motorcycles include a 1910 FN Four (a French four-cylinder motorcycle) to extreme custom motorcycles built by world renowned builders. The Museum also has an extensive collection of memorabilia and photos.
The Sturgis Motorcycle Museum’s Hall of Fame is unique in that it isn’t focused on one aspect of the sport of motorcycling. It honors people who have made significant contributions to the sport of motorcycling, through racing, manufacturing or culture. Nominations are taken throughout the year. The easiest way to nominate someone is to go the Museum’s website (www.sturgismuseum. com) and follow the nomination process. ●
The Sturgis Motorcycle Museum & Hall of Fame is open daily, with hours varying by season. The Sturgis Motorcycle Museum & Hall of Fame’s collections change regularly, so stop in to see what’s new. Visit us at 999 Main Street, Sturgis, SD 57785 / 605-347-2001 sturgismuseum.com
THE STURGIS MOTORCYCLE MUSEUM & HALL OF FAME
In addition to Hall of Fame nominations, there are special awards that the Museum bestows to honor special people and groups.
Arlen Ness Lifetime Achievement Award honors those who have greatly contributed to the world of motorcycling and have been recognized by many of the leading motorcycle-related organizations, their peers, and the general riding community.
Founders Award is reserved for individuals who have played a special role in the founding, maintaining and/or promoting the Sturgis Motorcycle Museum & Hall of Fame.
Freedom Fighter recognizes the sacrifices individuals across the nation, and world, have made to protect the rights of motorcyclists through their efforts in the political arena and in grassroots motorcycle rights organizations.
JC “Pappy” Hoel Outstanding Achievement Award is reserved for individuals who have played a special role in the founding, maintaining and/or promoting of the Sturgis Motorcycle Rally.
Kickstands Down Recognition is a posthumous recognition, reserved for individuals who have made a significant impact on our industry but weren’t recognized while living.
THIS ICONIC MUSEUM AND HALL OF FAME IS A MUST-STOP FOR ANY STURGIS VISITOR
FROM THE GROUND UP
Travis Bartels first found his love of cooking, as so many people do, while in a kitchen with his mom. “I was 11 or 12 years old when my mother needed help in the kitchen,” Travis said. “She was managing a restaurant and waiting tables up in Deadwood. My family and I were up there eating one day. The dishwasher didn’t show up to work, so she was swamped. I decided to jump in and started washing dishes for my mom. I never looked back from there.”
Later on, as a teenager, Travis sought out time in the kitchen in whatever way he could. “I started doing dishes at the Roadkill Cafe here in Sturgis back in the nineties,” Travis recalled. “Then I went over to First Gold in Deadwood when I turned 16. I loved the kitchen. So when I wasn’t busy scrubbing pots and pans, I was on the line watching and helping as much as I could. As I got older, I naturally progressed into the kitchen.”
EARLY SUCCESS
Travis’ passion and work ethic, even at a young age, was noted by his supervisors. “I was just about ready to graduate from high
school, and the executive chef said to me, ‘The GM wants to talk to us.’ I was like, ‘Oh no. What did I do now?’ But they sat me down and gave me a graduation present: a kitchen manager’s position.”
The young cook proved his mettle in the kitchen and his reputation grew. “By the time I was 18 and 19 years old, I was creating my own menus for beer dinners and wine dinners, and selling them out. I couldn’t even drink yet, but I was still pairing beer and wine. After that, I took the initiative and took classes and became a certified executive chef. I did everything I could to advance myself.”
FOOD IN STURGIS
The food scene in Sturgis is growing at a steady pace, and Travis and other people who call this town home couldn’t be more thrilled. As the population of the Black Hills and surrounding communities increase, access to more dining options naturally follows. Because of that growth, Sturgis residents are able to enjoy new flavors like the Mexican cuisine of La Risa’s or the classic ice cream parlor joy of Emma’s Ice
Chef Travis Bartels is creating culinary experiences that mean a lot. They mean freedom. They mean connection. They’re a love letter to the people around him — and himself.Travis Bartels cooks with locally grown produce at the Kitchen at Bear Butte Gardens. This chef is passionate about showcasing food that is grown in and nearby Sturgis.
Cream Emporium. Travis is celebrating these new options and also appreciates the more established joints around town, too, like the Loud American or Sturgis Coffee Company.
Travis adores and celebrates the dining options of his hometown. And he wants to see them grow. He sees his role in that growth in a pretty unique way.
Today, Travis is helping to grow the farm to table movement in Sturgis. “We produce such great food in this area; I just want to see it showcased more,” he said. His journey to get there, though, was filled with lessons about spending your time doing what gives you life.
HITTING A WALL
Travis was creating phenomenal culinary experiences that were being enjoyed and applauded by everyone around him. The young chef would even go on to open his own restaurant. But Travis eventually discovered that he was pouring more out of himself than he was taking in. “I think it’s one of the hardest jobs you could ever have — especially when I owned the restaurant,” he said. “I was working 15 hours a day, seven days a week.” Travis found that his passion for cooking was choking out the other aspects of his life that gave him life. Things like the outdoors, nature, music and biking were taking a backseat to cooking. The kitchen was becoming all-consuming.
“Burnout is real. I needed to step away,”
Travis said. “So, after about 20 years, I left the kitchen and went to the oil industry and worked out there for almost seven years.” He found that this break from the kitchen was exactly what he needed. “I was able to really hone my love for the outdoors then,” he said. “I think in 2019, I slept outside 119 nights. I think I saw well over 150 live bands that year, too.” Travis was recharging during this time away from the kitchen, but he would eventually find himself cooking again — it’s hard to stay away from passion. Even though cooking had become a drain for Travis, his love for the culinary arts was still there — it would just need a transformation, a rebirth. Cooking needed to look different this time.
BACK TO BASICS
“When Michelle first started Bear Butte Gardens, I had just opened my restaurant. She would come around and ask for the restaurant scraps for her compost pile. I had no idea about the kind of stuff that she was doing with the farm at the time. But that’s how I got to know her.” Travis’ culinary relationship with Michelle Grosek, owner of Bear Butte Gardens, would prove to be the key to getting him back into the kitchen. Bear Butte Gardens is a USDA-certified organic farm located just outside of Sturgis. This farm is producing locally grown meat, produce and other food, as well as creating value added products like canned vegetables and dried beans. Michelle and her husband,
TRAVIS’ RECOMMENDATIONS:
DAY ONE
For breakfast, I’d go to the Oasis They make some great bowls over there, so I think that would be a fantastic way to start the day. For lunch, I’d take us over to Sturgis Subs at the Kwik Mart. Later on in the afternoon, we’d have to go get coffee at the Sturgis Coffee Company, of course. For dinner, I’d take you to La Risa, which is a little taco joint right on Lazelle Street. That would be day one.
DAY TWO
At some point during the day, we’d have to check out the trusty Knuckle. They have some great food there, and we’d have to go because of the legacy it has in Sturgis, too. Then you’ve got the Sidehack . They make great homemade pizza. That would be lunch. We could go to Sturgis Brewing Company for a snack. They serve some great flatbreads and they have a gigantic pretzel on their menu, which is fabulous. Then for dessert, we’d have to hit up Emma’s Ice Cream Emporium
FOR A SPECIAL OCCASION
If I’m celebrating with a group of people, we’re going to the Loud American, and we’re gonna get their one pound of tips. You get a platter of steak tips and fries, and it’s just what you need to celebrate with a group of friends and have a good time. If it’s just me and one other person and we’re celebrating something big, well, I think I’d just cook myself. I’d get some produce and meat from Bear Butte Gardens, and I’d make something really special and delicious.
A LOCAVORE’S GUIDE TO STURGIS
Taste Travis’ food
Travis partners with local producers to create locally sourced meals that are available for purchase at the Bear Butte Gardens farm stand. Travis is planning more opportunities for people to experience his food in the near future.
Cook like Travis
Stop by the farm stand at Bear Butte Gardens to purchase locally and organically grown meat, produce, honey, canned food and so much more. Travis is an advocate of eating seasonally, so come back to the farm stand with the changing seasons — there’s always new flavors to discover.
Cook with Travis
Check out Bear Butte Gardens’ website for more information about cooking classes. Local chefs, including Travis, offer their expertise on how to prepare the produce and meat of the area in truly spectacular ways.
Rick, champion a farm-to-table approach to cooking and eating that Travis soon found to be a source of inspiration.
Travis was burnt out on kitchen work, but his love of cooking was still there. “After I hadn’t been working in a kitchen for awhile, Michelle called me up one morning and said, ‘Travis, I know you don’t cook anymore, and I know you’re probably busy with your other stuff, but would you be interested in doing some work out here at the farm stand?’ I was hesitant at first, but, ultimately, that’s what got me back into cooking.” Travis would fall in love with the local and organic approach to food that happens at Bear Butte Gardens. His cooking today centers around this new and refreshed culinary outlook. “We all need to be breathing local air, drinking local water and eating local food,” he said. “If you’re not, I think that can really mess with your body.”
Travis has become a disciple of locally grown food. He is now serving meals and teaching cooking classes at Bear Butte Gardens, and he’s excited for the future of his culinary journey. For Travis, cooking is back to being a source of life. “I’m doing date night cooking classes at Bear Butte Gardens right now. One of the menu options on that is osso buco. I just absolutely love to make that out there,” he said. “Osso
buco is the part of the shank with the bone still in it with a red wine sauce. The wine we use comes from DesJarlais Winery here in Sturgis and it’s not your typical grape wine. It’s a fruit wine, and it lends a fabulous flavor to the food.”
Eating is a reflection of nature — inside our bodies and out. Food comes from the environment around us and shapes and alters our bodies in lasting ways. So, Travis emphasizes both local food and eating with the seasons. This winter, he described one of his favorite dishes. “Right now, I’m on a kick with shepherd’s pie. I make that with a beef roast that they have at Bear Butte Gardens. The butternut squash and the delicata squash and potatoes I used were grown locally at Young Birds Farm. It was all phenomenal.” The refinement of Travis’ food philosophy is a story of discovery.
“I’ve come to the conclusion that I want a work-life balance, where I can do the things that I enjoy, because I absolutely love to cook,” Travis said. “In my opinion, there’s really no better feeling than doing a five course dinner and getting a standing ovation at the end of it.” So, spend your time doing what gives you life — but don’t be content with just any context of your calling. Refine your love, let it grow. Like Travis, you’ll find that sweet spot. ●
SLEEP ON IT
Hang your hat up, hit the hay, saw some logs. Whatever you call it, a good night of sleep can make or break a trip. But there isn’t a one-size-fits-all solution to resting. Travelers all have different needs and wants — maybe you’re looking for that pristine place to park the RV or a luxuriously soft pillow to rest your head. Maybe you’re looking for that sanctuary for the family to rest or a place to set up a tent and feel the Black Hills ground under your back.
Whatever your rest requirements are, check out 10 of the best stays in Sturgis — each offering something unique for guests.
Best for style lovers THE HOTEL STURGIS
The only hotel on Main Street greets visitors with a sense of sophistication and style that is unmatched in the area. Being the only hotel in the neighborhood isn’t the only thing that makes this place unique — the lobby of the Hotel Sturgis boasts the only coffee shop on Main Street, too. The building that houses the Hotel Sturgis is over 130 years old, and in that time, the property has served the town in a variety of ways. Today, this iconic hotel is serving the community by providing its visitors with comfort and rest in a stylish environment. Book your stay and take in the joy, the fun and the energy of downtown Sturgis from your private balcony. And don’t forget your latte.
1144 Main Street Sturgis, SD 57785 (605) 561-0116
thehotelsturgis.com
Best for family vacations
STURGIS LODGE AND SUITES
“Does it have a pool?” That’s the question asked by any child contemplating their next stop on a road trip. There’s a magical window of time in one’s life when that is the most pressing question of a trip — and, of course, if there will be breakfast in the morning. Thankfully, the answer to both of those questions is yes at the Sturgis Lodge and Suites. This well-kept and classic hotel is perfect for a family on their summer vacation. So, load up the trusty minivan and add a stop to Sturgis Lodge and Suites to the road trip itinerary. Are we there yet?
2431 Junction Avenue Sturgis, SD 57785
(605) 347-3604 sturgislodgeandsuites.net
Best for business travelers
BAYMONT INN AND SUITES BY WYNDHAM, STURGIS
In town on business? The Baymont Inn is the perfect pick. Expect everything that you’d imagine in a great, business-friendly hotel — a quiet, comfortable room, a fitness center, breakfast, wi-fi — all the necessary amenities for a great work trip. Now here’s something you didn’t expect but will be grateful for at the end of a day of conferences and networking: a whisky and seltzer bar and a fully stocked humidor. Sneak down to the lobby after your duties are done and unwind in style at the 44° North Whiskey & Seltzer Bar. You earned it.
2721 Lazelle Street Sturgis, SD 57785 (605) 347-4140 baymontsturgis.com
Best for family reunions
VACASA
Could there be a better locale for a family reunion than the idyllic City of Riders? With the entire Black Hills just a short car ride away, Sturgis is an ideal base camp for a family reunion. But where is everyone going to sleep? Click on over to the Vacasa website to find the perfect cabin to house all 6 aunts and uncles and all 10 cousins. Does that one have a hot tub?
(605) 578-3555
vacasa.com/usa/Black-Hills-SD
The perfect setting in an ideal location ... only ten scenic minutes from the legendary towns of Deadwood and Sturgis in spectacular Boulder Canyon. Eighteen stunning holes open to the public. Fully-stocked golf shop, and full-service restaurant and bar.
Make Boulder Canyon Golf course a part of your Black Hills vacation in 2023. Visit bouldercanyongolf.com or call (605) 347-5108 to book your tee time.
Present this ad at check-in and receive 15% off your weekday round*
*Discount applies to Monday through Thursday play only
“The most beautiful golf course in the Northern Black Hills.”
Best for ag lovers
THE COTTAGE AT BEAR BUTTE GARDENS
Bear Butte Gardens is a working farm that champions growing and eating food in the best way possible. Visitors are able to book farm tours, take classes, purchase fresh produce and more at this USDA certified organic producer. But what if you need more time to immerse yourself in this organic lifestyle? Book the cottage at Bear Butte Gardens and breathe in the fresh air and a new perspective as you wake up to the view of the prairie, Bear Butte and the rest of the Black Hills.
20445 Highway 79
Sturgis, SD 57785
(605) 490-2919
bearbuttegardens.com
THREE MORE PLACES TO HOOK UP YOUR RIG
Best views of Sturgis
STURGIS VIEW CAMPGROUND
Enjoy panoramic views of Sturgis and choose how you want to rest and recharge at the end of your day. Tent camping offers a roughing-it approach but one that really lets you experience your surroundings. Or you can enjoy all the comforts of home by parking your RV at Sturgis View. Or maybe you need to put your feet up at the end of your day at one of the rustic cabins available to rent. However you want to unwind, you’ll be sure to find it at this picturesque campground.
20497 Avalanche Road Sturgis, SD 57785
(605) 608-0665
sturgisviewcampground.com
Best sites for large RVs
RUSH NO MORE RV RESORT, CABINS & CAMPGROUND
There are casual RVers and then there are serious RVers. For those RVers looking for special accommodations, Rush No More is the place you need to set up camp. With pull-through spots that can fit any size rig, this RV resort really delivers an outstanding experience for any and all RVers. And for the RVer with distinguishing taste, reserve a spa site and enjoy a truly luxurious experience while staying in your camper or motorhome.
21137 Brimstone Place Sturgis, SD 57785
(605) 347-2916 rushnomore.com
Best for a special occasion
NO NAME CITY LUXURY CABINS & RV
Weddings, reunions and other big, special parties require a special space. That space needs to offer something for everyone — little kids, big kids, grown-ups and the whole crew needs to be entertained. That’s where a place like No Name City comes in. Stay on these beautiful grounds and have a blast swimming, soaking in the hot tub or playing on the playground. Then unwind at the in-house bar and grill. And No Name City has the space, seating and food to suit any special occasion.
20899 Pleasant Valley Drive Sturgis, SD 57785
(605) 347-8891
nonamecity.com
Best for history lovers
THE STURGIS MOTEL AND POKER ALICE HOUSE
The cigar-chomping, entrepreneurial and allaround legendary old west figure comes to life at this property once owned by Poker Alice herself. Alice’s plans were to settle down in Sturgis and run a quiet resort — that didn’t happen. The Poker Alice House would prove to be one of Poker Alice’s final old west exploits, but still one that’s full of danger and intrigue. Today, you can stay in this historic place or enjoy one of the Sturgis Motel’s more contemporary rooms.
1802 Junction Avenue
Sturgis, SD 57785
(605) 347-2506
thesturgismotel.com
Best for glamping KICKSTANDS
At Kickstands, travelers will find great places to stay, mouth-watering food and wonderful concerts all on site. Reserve your campsite, RV site or cabin and get ready for a memorable stay. Or, take advantage of Kickstands’ premium glamping offering. Full bedding under palatial tents await.
13014 Pleasant Valley Road
Sturgis, SD 57785
(605) 499-9058
kickstandsllc.com
mustang R A L L Y
Aug 29 -
RACING EVENTS
AUTOCROSS DRAG RACES BARREL RACING RODEO
CRUISES CAR SHOW SMR MUSTANG AUCTION
STURGISMUSTANGRALLY.COM
CAPTURING THE BEAUTY OF YOUR JOURNEY
A good photograph is knowing where to stand
— Ansel AdamsSouth Dakotabased professional photographer Jesse Brown Nelson has over a decade of experience specializing in landscape, adventure and portraiture. He shares his insight into that perfect image. All images were shot within a 90 minute trip of Sturgis.
Composition and that illusive best place to stand. I approach a scene with a specific shot in mind, but very rarely does that work out. It’s always about reacting to the elements and reacting to what the light is doing. For instance, I could have never planned for the shape of the clouds in this photo.
Sky & weather. Be a student of the weather. Learn to recognize weather patterns. Learn where the best place to be in a storm (which is always on the west edge as it’s passing and as the sun is setting). Incorporate scale like this person in this photo. The person shows the size of the storm that’s coming; without that person in that photo, I honestly think that photo would have been pretty useless.
The beautiful scenery is there, but it cares not for pleasing composition or the quality of light at any moment in time. This is where the artist comes in, arranging in a frame the scattered elements into a story, anticipating and chasing the light, bringing it all together to create an evocative image capable of communicating the visual experience and impressing the grandeur of a fleeting moment on viewers for generations to come.
— Guy TalWater and unexpected wildlife. This is a good chance to play with shutter speed and to use your creativity. Above is Spearfish Falls and choosing the right shutter speed is crucial for that. If I did too long of a shutter speed, the leaves would have been blurry.
A lot of the same rules as hunting apply for wildlife photography. Learn mannerisms and habits of the animals and keep scent and visibility in mind.
FOUR WHEELS MOVE YOUR BODY. TWO WHEELS MOVE YOUR SOUL.
An experienced bicyclist can tell you that much of the joy of the sport comes from losing the distinction between your body and the bike — you begin to feel like that machine is an extension of yourself.
Fat tire biking pits a rider against chilled air and snowy ground. The Sturgis Bike Park introduces riders to the thrill of gravity and momentum.
Mountain biking on single track envelopes riders in trees and trunks, grass and sky.
Sturgis is a hub for the miracle of biking. Whether your heart belongs to the trail or if you’re just beginning to discover the adventure of the ride, Sturgis is your place.
some
NOT ALL THOSE WHO WANDER ARE LOST.
Pilgrims to the Sturgis Motorcycle Rally feel an unmatched human energy when they enter the town during the beginning of August. Sometimes, though, riders yearn for spaces that are more wide open. Wander. Go on a real safari from the seat of your bike and discover the epic backdrop of the City of Riders — the Black Hills.
Using Sturgis as your hub, riders are able to enjoy some iconic Black Hills views. Spearfish Canyon feels like a real enchanted forest with its waterfall and aspen trees. Iron Mountain Road is the drive that all scenic routes are trying to be. This ride between Custer and Keystone can really give you a sense of how substantial Mount Rushmore is. Driving across the Badlands is like driving across another planet. The Wildlife Loop at Custer State Park seems like it’s taken straight out of a Western movie. Make sure to keep a safe distance from the wildlife — they’re real, you know. Come back towards Sturgis and take Highway 79 for a view of Bear Butte that will really let you see how the mountain got its name.
BACK IN THE SADDLE.
Fort Meade Remount is an endurance ride, which means that horse and rider push themselves to see how much trail they can put behind them in a day. The ride is sanctioned and closely monitored by the American Endurance Riders’ Conference to ensure that both rider and horse stay safe and healthy during their expedition.
During the Endurance Ride, riders and their horses will embark on either a 25 or 50 miles route that winds through sections of the Centennial Trail that enters Bear Butte State Park and other scenic locales nearby Sturgis.
A meal to sit down to
A restaurant can be so much more than just a place to get a bite to eat. A restaurant can be a place to give someone your undivided attention and get lost in a great conversation. Dave Stewart believes that those thoughtful connections are something that is becoming too rare in our world. “We’re losing that in society — that old-fashioned sit down where you have a meal and you get to really connect with the people around you,” he said.
Dave, an accomplished entrepreneur, has extensive experience with real estate, finance and consulting, but there’s always been something about food for Dave. “Food would always bring me back,” he said. “I was a dishwasher and a busser for my first job, and for some reason, food and restaurants always draw me back.”
When Dave opened Uncle Louie’s on Main Street, one of his main objectives was to offer Sturgis that kind of connection destination.
“I looked around and saw that that’s what the community needed,” Dave said. “Sturgis wanted somewhere to sit down and eat breakfast and connect with people.”
And when you step into Dave’s Uncle Louie’s restaurant (there’s now three locations: the original Sturgis location, Spearfish and Sundance), that’s exactly what you’ll find — people catching up, couples laughing and a warm and greeting staff. Between the smiles and the laughs, folks are able to enjoy some of the best comfort food outside of grandma’s kitchen. “Some of my favorite food we serve is the hot roast beef because it brings me back to my childhood with my mom and my grandmother,” Dave said. “And you have to try the patty melt.”
Whatever your comfort food may be — a piping hot plate of roast beef, a juicy burger or an abundant breakfast — you can find it at Uncle Louie’s, along with a great, old-fashioned conversation. ●
DAVE’S MUST TRIES
Loud American
You’ll want to go to the Loud American Roadhouse when you’re in Sturgis. For a lot of people, it’s just part of the Sturgis experience. There’s a reason they’re famous for their steak tips.
La Risa
Over by Affordable Flowers off of Lazelle Street, there’s a little taqueria. It’s really great — the tacos, the sauces and everything is just really stellar. The food is so unique and good, and it’s an awesome experience
Sturgis Brewing Company
You have to check out Sturgis Brewing Company. They’ve got a really nice facility over there. They have a lot of different options for food to choose from there. The beer is great.
The burgers are a perpetual favorite at Uncle Louie’s. “People love the burgers,” Dave said.
Dave also recommends the chimichanga, the OMG omelet and the hot roast beef.
“The roast beef just brings me back to my childhood with my mom and my grandmother.”
Wine Time
GREAT WINE MAKES THE SOIL SING AND THE SUNSHINE OF A PLACE DANCE. TWO VINEYARDS IN STURGIS, DESJARLAIS AND BELLE JOLI’, ARE CAPTURING THE UNIQUE AND SURPRISING FLAVORS OF THE CITY OF RIDERS.
GRAPE FACTS
2 yrs
The wines produced at Belle Joli’ differ in their aging times, but average about two years of aging after fermentation. The wines produced at DesJarlais Farms & Winery usually age for six months to a year before being bottled.
3-4
pounds of grapes to produce one 750 milliliter bottle of wine.
4 YEARS
It takes four years for vines to grow strong and healthy enough to support a good crop of wine grapes.
-20 DEGREES
All of the grape cultivars that are planted at DesJarlais Farms & Winery were developed at the University of Minnesota and were bred to withstand temperatures down to -20 degrees
3 MONTHS
It takes around three months for grapes to mature enough to harvest. All varieties are different and have to be checked to make sure they have the right sugar content for the best wine before picking.
CHALLENGES TO GROWING GRAPES IN STURGIS: LATE SPRING FROST DROUGHT
HAIL DEER
RACCOONS
BIRDS INSECTS
EXTREME COLD IN WINTER THAT CAN KILL PLANTS
SPRING
Strategically thin out buds so that the vines are able to produce the maximum amount of grapes without overburdening the plant. Start training vines on trellis.
GROW SEASON TIMELINE
Vineyards have been established in Belle Fouche, Sturgis, Summerset and south of Rapid City. These grape growers all cultivate similar varieties, but the wines that these grapes produce all have a distinct flavor profile.
SUMMER
Continue trimming and training vines. In the Black Hills, it’s time to put up hail netting. Start irrigating if needed. Keep weeds at bay throughout the growing season.
LATE SUMMER
Leaf pulling and heading of vines that have too much foliage. Extra leaves can take away energy from ripening fruit. Start harvesting in late August when the sugar content of each variety of grape is suited to make the best wine possible.
FALL
Do some final trimming and tie up bird and hail netting. Irrigate if needed to make sure vines and roots are strong going into winter.
Hope for snow cover to protect vines and roots from hard freeze. Like all good farmers, hope and pray that next year is going to be the best yet!
“We’ve sold out every year so far. I believe the other vineyards and wineries in the Hills are experiencing a similar level of success.”
— Joe DesJarlais, DesJarlais Farms & Winery
FROM THE BREWERY
What’s your name and what are your roles?
I’m Dawson Johnson. I’m the Head Brewer at Sturgis Brewing Company. I’m in charge of things like scheduling and ordering ingredients. I also oversee equipment acquisition. The role is really a combination of business and administration and the science of brewing. I come from more of the scientific side of brewing.
How did you get into brewing?
I graduated with a degree in molecular biology, and I took a brewing science class. I fell in love with the subject after taking that course. I had been homebrewing for two or so years before I was hired. I also was able to grow in the craft as an apprentice brewer.
What are some of the signature beers that Sturgis Brewing Company has become known for?
Our staples include Redcut Amber Ale, Black Hills Blonde Ale, Runkle Road IPA and Purple Grain Mixed Berry Blonde Ale.
Our top two sellers have been our red and blonde. The purple grain is essentially our blonde and we add fruit to it. The favorites change with the seasons, too. The blonde and any of our fruit beers sell really well during the summer and then as winter comes, the red starts to take off.
What’s your favorite beer that you make?
A beer that’s really close to my heart that we just made — we just put in a fermenter last week, in fact — is our hot biscuit. It’s a biscuit
ale that we add jalapenos to. It’s actually based off of the very first recipe that I brewed in my brewing science course. We did have some people comment last year that it wasn’t spicy enough for them. So, this year, we’ll have the jalapeno version and we’re also going to do a habanero version.
What other special beers do you brew?
I like to recommend our Exit 32, which is a 3.2 percent alcohol beer. I made that because I’d always heard of people talking about these three-two beers that people used to sell. And we’re right off exit 32. So. Yeah. It’s a good light, lunch beer because it’s not going to clash with a lot of different flavors. And you shouldn’t have to worry about driving with this one.
What are some of your beer pairing recommendations?
I personally like to pair beer with the weather instead of food. I think that the weather tends to make people feel certain ways. Generally, a darker beer pairs better with a cold day. When it’s summer, I tend to go a bit fruitier in the flavors. Hoppiness is also a great flavor in the summer.
What challenges you in brewing?
Timing is always kind of tough. You’re at least four weeks out from finished beer. So, you’re constantly trying to predict sales and how much of a beer you’ll need. If we have a big order go out, and we run out of beer, it takes me that four weeks to restock. That’s been a lesson for me, for sure.
THE PERFECT COMBINATION
In addition to brewing some tasty beers, the Sturgis Brewing Company is also serving up some delicious food. Check out Sales Rep. Manager, Joe DesJarlais’s pairings.
Pioneer Porter goes great with our chili.
Ski Lodge Amber Lager is a great match with our giant pretzel with sauces of your choice.
Purple Grain is refreshing after taking a bite from a jalapeno popper.
Redcut Amber Ale is a good match with the Philly.
Black Hills Blonde is light and a great match with our chicken salad
The Sturgis Brewing Company is one of the largest breweries in the state. Even though the craft beer maker has been open for a little over a year, they’ve been able to produce some of the most consistently delicious brews in the region.
MUSIC ON MAIN
Every Wed. from May 31st-July 19th
Main Street takes center stage. Live music, food trucks, kids activities and the Mountain Bike Race Series. All at Harley-Davidson Rally Point starting at 6 PM. Free Event!
CAMARO RALLY
June 21st-25th
Muscle cars and more. Show ‘n Shine, poker runs, parade and drive-in movie. Registration and information at OfficialSturgisEvents.com.
OFF-ROAD RALLY
September 6th-9th
Blaze your own trail and enjoy a weekend of fun for the whole family. Poker runs, rodeo and group rides. Registration and information at OfficialSturgisEvents.com.
MUSICFEST
September 22nd-23rd
Summer’s encore performance. Over six di erent venues packed with music and di erent genres. Something for everyone! Visit O cialSturgisEvents.com for schedule.
EVENTS
SPRING & FALL CITY-WIDE YARD SALES
April 29/ September 30
A great way to find bargains while touring the beautiful community.
STURGIS ART FESTIVAL
June 3
Last year’s Art Festival featured 55 booths and highlighted the best of the best artists, crafters and businesses in the Sturgis area.
STURGIS VOLKSMARCH
June 17
Sturgis is surrounded by breathtaking scenery and public lands. Past Volksmarches have traversed the beautiful Black Hills National Forest, Bear Butte State Park, the historic Fort Meade recreation area and other unique sites.
NORTHERN HILLS AG FEST
July 28
This annual festival features a number of agriculture-related events that showcase the kindness, economic contribution and embedded lifestyle of agriculture in the Sturgis area. The Northern Hills Ag Fest features mutton bustin’ for kids, a dress-acalf competition, community BBQ and more.
COMMUNITY APPRECIATION PICNIC
August 23
Business owners and residents come together to share well-wishes and thanks for another great summer season.
STURGIS FALL FESTIVAL
September 23
Say hello to fall with free treats and kids’ activities. You can also enter the annual Chili Cook-Off. Live music will play on the stage all day.
AGRICULTURE APPRECIATION BANQUET
October 5 (tentative)
Join us as we say ‘thank you’ to the agricultural community.
CHAMBER’S CRYPT HAUNTED HOUSE
October 20, 21, 27, 28
This family-friendly activity helps raise funds for the Chamber of Commerce and other community initiatives.
SMALL BUSINESS SATURDAY
November 25
Show your support of local Sturgis businesses. Browse local shops and take care of some holiday shopping right here in Sturgis
STURGIS TREE LIGHTING CEREMONY & PARADE OF LIGHTS
November 30 - December 1
These popular events kick off a month of festivities.
DIRECTORY
ACCOMMODATIONS
CAMPING, CABINS & RENTALS
1886 Properties LLC
1100 Main St., Sturgis 218.255.1696
Bear Butte Creek
Campground
13174 SD Hwy 34, Sturgis 605.347.1504 bearbuttecreekcampground.com
Big Rig RV Park 3333 Dolan Creek Rd., Sturgis 605.347.1510 bigrigrvpark.com
Buffalo Chip Campground
20622 Fort Meade Way, Sturgis 605.347.9000 buffalochip.com
Creekside
Campground
20538 SD Hwy 79, Sturgis 605.347.2137 creeksidesturgis.com
Eagle’s Landing Campground LLC
2881 Avalanche Rd., Sturgis 605.215.0643 campsturgis.com
Elkhorn Ridge RV Resort
20189 US Hwy 85, Spearfish 605.722.1800 elkhornridgervresort.com
Iron Horse Campground
20446 SD Hwy 79, Sturgis 605.450.0321 ironhorsecampground.com
Kickstands
Campground & Venue
13014 Pleasant Valley Rd., Sturgis 605.499.9058 kickstandsllc.com
Lamphere Ranch Campground
13010 Lamphere Ranch Rd., Sturgis 605.347.5858 lamphereranch.com
Nemo Guest Ranch 12737 Guest Ranch Lp., Nemo 605.578.2708 nemoguestranch.com
No Name City Luxury Cabins & RV 20899 Pleasant Valley Dr., Sturgis 605.347.8891 nonamecity.com
Ride N Rest Campground 20494 SD Hwy 79, Sturgis 605.490.8292 ridenrest.com
Rush No More RV Park & Campground 21137 Brimstone Pl., Sturgis 605.347.2916 rushnomore.com
Shade Valley Camp Resort
20158-137th Pl., Sturgis 605.347.5556 shadevalley.com
Spur Creek Saloon
17712 SD Hwy 79, Newell 605.391.8282 spurcreeksaloon.com
Sturgis RV Park 1175 W. Woodland Dr., Sturgis 605.720.1501
sturgisdowntownrvpark.com
Tilford Gulch Campground
13157 Deer Meadow Rd., Piedmont 605.209.1200 tilfordgulch.com
Wheeler Farms Vacation Homes
Piedmont 605.381.8778 vrbo.com/647269
HOTEL & MOTEL
Baymont Inn & Suites / 44North Bar
2721 Lazelle St., Sturgis 605.347.4140 baymontinns.com
Cadillac Jack’s Gaming Resort 360 Main St., Deadwood 605.578.1500 cadillacjacksgaming.com
First Gold Gaming Resort
270 Main St., Deadwood 605.578.9777 firstgold.com
Iron Horse Inn 600 Whitewood Service Rd., Whitewood 605.722.7574 ironhorseinnsturgis.com
Summerset Hotel & Suites
7900 Stagestop Rd., Summerset 605.787.4844 summersethotelandsuites.com
Super 8 Motel
2600 Whitewood Service Rd., Sturgis 605.347.4447 wyndhamhotels.com/super-8/ sturgis
The Hotel Sturgis
1144 Main St., Sturgis 605.561.0116 thehotelsturgis.com
The Lodge at Deadwood
100 Pine Crest Dr., Deadwood 605.584.4800 deadwoodlodge.com
The Sturgis Motel
1802 Junction Ave., Sturgis 605.347.2506 thesturgismotel.com
ATTRACTIONS
NEARBY ATTRACTIONS
Bear Country U.S.A. 13820 S. Highway 16, Rapid City 605.343.2290 bearcountryusa.com
Black Hills Playhouse 24834 S. Playhouse Rd., Custer 605.255.4141 blackhillsplayhouse.com
Crazy Horse Memorial®
12151 Avenue of the Chiefs, Crazy Horse 605.673.4681 crazyhorsememorial.org
Historic Homestake Opera House
313 W. Main St., Lead 605.584.2067 homestakeoperahouse.org
STURGIS ATTRACTIONS
Bear Butte State Park SD Hwy 79, Sturgis 605.347.5240 gfp.sd.gov
Fort Meade Museum 50 Sheridan St., Fort Meade 605.347.9822 fortmeademuseum.org
Sturgis Car Museum
940 Dickson Dr., Sturgis 605.720.6398 saabmuseumusa.com
Sturgis Motorcycle Museum
999 Main St., Sturgis 605.347.2001 sturgismuseum.com
Sturgis Strikers Bowling
910 1st St., Sturgis 605.720.2695 sturgisstrikers.com
Wonderland Cave
12634 Alpine Rd., Nemo 605.578.1728 southdakotacaves.com
COMMUNITY RESOURCES
CHARITABLE ORGANIZATIONS
Action for the Betterment of Community Sturgis
605.347.2991
Black Hills Area Community Foundation
803 St. Joseph St., Rapid City 605.718.0112
bhacf.org
Black Hills Area Habitat for Humanity
610 E. Omaha St., Rapid City 605.348.9196
blackhillshabitat.org
Black Hills Bluegrass Association
3405 Wisconsin Ave., Rapid City 605.348.6737
blackhillsbluegrass.com
Black Hills Trails
Sturgis blackhillstrails.org
Crisis Intervention Shelter (CISS)
Sturgis 605.347.0050
sturgisciss.org
Dakota Endurance, LLC
Sturgis 605.430.7007
blackhills100.com
Dakota Frontier Camp Adventure for Kids
1490 Lazelle St., Sturgis 605.490.1252 dakotafrontiercamp.com
Downtown Sturgis Foundation
2040 Junction Ave., Sturgis downtownsturgisfoundation.org
Elk Creek Conservation District
2202 Main St., Sturgis 605.347.4952 sdconservation.org
High Plains Spiritual Life Center
1506 Jackson St., Sturgis 605.347.1131
Meade County Housing Authority
1220 Cedar St., #113, Sturgis 605.347.3384 mchasd.org
Meade County Senior Citizens Center
919 Harley-Davidson Way, Sturgis 605.347.5877 meadecounty.org
Meals On Wheels Western SD
1621 Sheridan Lake Rd., Ste. C, Rapid City 605.347.1740
mealsprogram.com
NeighborWorks
Dakota Home Resources
795 East Main St., Deadwood 605.578.1401 neighborworksdhr.org
Northern Hills Area CASA Program
741 N. 5th St., Spearfish 605.722.4558 nhcasa.com
Olive Branch Lodge #47
3747 Old Whitewood Rd., Sturgis 605.347.2363 47-sd.ourlodgepage.com
Optimist Club of Sturgis Sturgis 605.490.9410 facebook.com/SturgisOptimists
Salvation Army of the Black Hills
405 N. Cherry Ave., Rapid City 605.791.4045 salarmyrapidcity.org
Sergeant Colton Levi Derr Foundation
518-6th St., Ste. #2, Rapid City 605.545.2505 sergeantderrfoundation.org
Sturgis & Meade Co. Historical Society
Sturgis 605.347.3233 sturgishistory.org
Sturgis Area Arts Council
Sturgis 605.347.5467 sturgisareaartscouncil.org
Sturgis Area Chamber of Commerce & Visitors Bureau
2040 Junction Ave., Sturgis 605.347.2556 sturgisareachamber.com
Sturgis Economic Development Corp
Sturgis 605.347.4906 sturgisdevelopment.com
Sturgis Golden K Kiwanis Club
801-6th St., Sturgis 605.347.3384
Sturgis HS Rodeo Booster Club
Sturgis
605.347.1068
sdhsra.com
Sturgis Mustang Rally Sturgis 605.393.7865 sturgismustangrally.com
Sturgis Scooper Booster Club
Sturgis 605.490.2155
Sturgis Soccer Association
Sturgis 605.490.2676 sturgissoccer.com
United Way of the Black Hills
621 6th St., Ste. 100, Rapid City 605.343.5872
unitedwayblackhills.org
West River Foundation
Sturgis 605.347.4467 sturgisdevelopment.com
Western Dakota Antique Club Sturgis 605.490.2024 wdantiqueclub.com
Western Resources for Independent Living
529 Kansas City St., Ste. 203, Rapid City 605.718.1930 wril.org
Weston County Travel Commission
1 S. Seneca Ave., Apt. 2, Newcastle 307.746.2896
travelwyoming.com
DIRECTORY
Workforce Diversity Network
505 Kansas City St., Rapid City 605.787.2590 wdnbh.org
EDUCATION
Black Hills Special Services Sturgis 605.347.4467 bhssc.org
Black Hills State University
1200 University St., Unit 9512, Spearfish 605.642.6877 bhsu.edu
Community Education of the Black Hills
730 E. Watertown St., Rapid City 605.394.5120 communityeducationclasses.org
Meade School District 46-1
1230 Douglas St., Sturgis 605.347.2523 meade.k12.sd.us
Western Dakota Technical Institute
800 Mickelson Dr., Rapid City 605.718.2400 wdt.edu
RELIGIOUS ORGANIZATIONS
Bethel Church
1056 Main St., Sturgis 605.515.2828 bethel.ag
First Presbyterian Church
1319 Junction Ave., Sturgis 605.347.2395 fpcsturgissd.com
First United Methodist Church
1755 Ballpark Rd., Sturgis 605.720.5578 sturgisumc.org
Foothills Community Church
3501 Avalanche Rd., Sturgis 605.347.8356 foothillsccpca.org
Grace Lutheran Church
1061 Sherman St., Sturgis 605.347.2713 sturgisglc.org
LifeSpring Wesleyan Church Sturgis
2105 W. Lazelle St., Sturgis 605.720.5448 lifespringsturgis.com
Love INC Sturgis Sturgis 605.260.3515 loveinconline.com/sturgis
Open Bible Church
2121 Colorado Dr., Sturgis 605.347.4381 openbiblesturgis.com
St. Francis of Assisi Catholic Church
1049 Howard St., Sturgis 605.720.3579 saintfranciscatholicchurch.org
Sturgis Alliance of Churches Sturgis 605.347.3384
The Filling Station Church
717 Anna St., Sturgis 605.645.8047
Trinity Lutheran Church
2109 Baldwin St., Sturgis 605.347.5376 trinitylutheran-sturgis.com
GOVERNMENT & POLITICAL Agnico Eagle USA Limited
912 Main St., Sturgis 605.209.3599 agnicoeagle.com
City of Sturgis
1040 Harley-Davidson Way, Sturgis 605.347.4422 sturgisareachamber.com
Meade County Commission
1300 Sherman St., Ste. 212, Sturgis 605.720.1625 meadecounty.org
Meade County Republican Party Sturgis 605.347.2975 meadecountyrepublicans.com
Meade County Republican Women Sturgis 605.720.3881 meadecountyrepublican women.com
Sanford Underground Research Facility
630 E. Summit St., Lead 605.722.8650 sanfordlab.org
South Dakota Department of Labor
1300 N. Ave., Spearfish 605.642.6900 sdjobs.org
Sturgis Police Department
1400 Main St., Sturgis 605.347.2573
Sturgis Public Library
1040 2nd St., Ste. 101, Sturgis 605.347.2624 sturgispubliclibrary.blogspot.com
DINING & DRINKS
American Legion and Veteran’s Club 868 Main St., Sturgis 605.347.4682 sturgisvetsclub.com
Beaver Bar Sturgis 12998 SD Hwy 34, Sturgis 843.318.0844 beaverbar.net
Belle Joli’ Winery 3951 Vanocker Canyon Rd., Sturgis 605.347.9463 bellejoli.com
Cheyenne Crossing Store & Catering 21415 US Hwy 14-A, Lead 605.584.3510 cheyennecrossing.org
DesJarlais Farms 1335 Ballpark Rd., Sturgis 605.347.0793 desjarlaisfarms.com
Emma’s Ice Cream Emporium 1063 Main St., Sturgis 605.561.0165 emmasicecream.net
Loud American Roadhouse 1305 Main St., Sturgis 605.720.1500 loudamericanroadhouse.com
McDonald’s of Sturgis
2351 Lazelle St., Sturgis 605.347.2798 mcdonalds.com
Oasis Bar & Fireside Lounge 1145 Main St., Sturgis 605.347.3848
Stinger Saloon 1108 Main St., Sturgis 605.381.3068
Sturgis Brewing Company
600 Anna St., Sturgis 605.720.2337 sturgisbrewingcompany.com
Taco John’s of Sturgis 2314 S. Junction Ave., Sturgis 605.347.3556 tacojohns.com
The Good Witch Cake Shop
2709 Lazelle St., Sturgis 605.720.8332 goodwitchcakeshop.com
The Knuckle Saloon & Brewing 931-1st St., Sturgis 605.347.0106 theknuckle.com
Uncle Louie’s Diner 1039 Main St., Sturgis 605.720.6475 unclelouiesdiner.com
Wyatts Lemonade LLC
21469 Sturgis Rd., Piedmont 605.872.0588
wyattslemonade.com
INDIVIDUAL SUPPORTERS
Bernadette Usera Sturgis
Chad Uselman Sturgis
Dr. Barry Furze Sturgis
Allison Creed-Carter Sturgis
LOCAL SERVICES
AUTOMOTIVE Iverson Automotive LLC 2800 Raccoon Rd., Sturgis 605.561.0322
facebook.com/iversonautomotive
Jake’s Collision Repair of Sturgis 2416 Junction Ave., Sturgis 605.347.5253
jakescollisionrepair.com
Liberty Chevrolet 2651 Whitewood Service Rd., Sturgis 605.347.2566 libertysuperstores.com
Owens Interstate Sales
2200 W Lazelle St., Sturgis 605.347.3621 owensinterstatesales.com
Plains Towing and Recovery 2879 Vanocker Canyon Rd., Sturgis 605.720.5000 plainstowingrecovery.com
Premier Equipment LLC
13045 SD Hwy 34, Sturgis 605.347.4493 premiereqsd.com
Scooptown Car Wash
710 Anna St., Sturgis 605.720.7800 scooptowncarwash.com
Scott Peterson Motors
1 Ford Pl., Sturgis 605.347.3662
scottpetersonmotors.com
Speedy Lube
2205 Park Ave., Sturgis 605.347.6939
speedylubesturgis.com
Sturgis Motor Company
1721 Lazelle St., Sturgis 605.347.2277 sturgismotorcompany.com
Sturgis NAPA
2324 Junction Ave., Sturgis 605.347.2663 sturgisnapaonline.com
Sturgis Tire Pros 2324 Junction Ave., Sturgis 605.720.8315 tirepros.com
Werlinger Auto Body Repair
3441 Whitewood Service Rd., Sturgis 605.347.5550 werlingerautobodyrepair.com
MOTORCYCLE & SMALL ENGINE
Indian Motorcycle 2130 Main St., Sturgis 605.206.7830 indianmotorcyclesturgis.com
J & P Cycles
1650 Lazelle St., Sturgis 469.283.7730 jpcycles.com
Sasha’s Cycles of Sturgis 808 Lazelle St., Sturgis 605.690.2419 sashascyclesofsturgis.com
Sturgis HarleyDavidson
1040 Junction Ave., Sturgis 605.347.2056 sturgishd.com
Sturgis Motorsports 2695 Lazelle St., Sturgis 605.347.2636 sturgismotorsports.net
CONSTRUCTION & MAINTENANCE
Ainsworth-Benning Construction
345 Industrial Dr., Spearfish 605.642.4716
ainsworthbenning.com
All Season HVAC Service
Sturgis 605.490.7022
Black Hills Asphalt 387 Old US Hwy 14, Spearfish 605.645.3437
blackhillsasphaltsd.com
Boatwright Heating & Cooling
1110 Industry Rd., Unit D, Sturgis 605.389.7353 boatwrighthvac.com
Brosz Engineering Inc.
3561 Whitewood Service Rd., #A, Sturgis 605.347.2722
broszengineering.com
Dream Design International, INC 520 Kansas St., Ste. 101, Rapid City 605.348.0538 dreamdesigninc.com
Foot Hills Electric
2116 Paha Sapa Dr., Sturgis 605.347.1200
foothillselectric605.com
Freeman’s Electric Service 401 Maple Ave., Rapid City 605.347.0110
freemanselectricinc.com
Friedel Painting LLC Sturgis 605.490.0708
DIRECTORY
Garage Door Pros Sturgis 605.877.0525 garagedoorpros605.com
Iverson Construction
1210 Industry Rd., Sturgis 605.347.3282 iversonconstructioninc.com
Keating Resources
2121 N. Pearl St., Dallas, TX 630.648.9967 keatingresources.com
Legendary Electric LLC 101 David Dr., Sturgis 605.490.2254 legendaryelectric.net
One Way Service Pros 169 Charles St., Deadwood 605.722.8101 onewayservicepros.net
Patriot Maintenance LLC
1733 Davenport St., Sturgis 605.347.4221
Pete Lien & Sons Inc 3401 Universal Dr., Rapid City 605.347.5939 petelien.com
Pointer Roofing & Construction LLC Sturgis 605.553.8756 pointerroofing.com
Rasmussen Mechanical 3590 Mayer Ave., Sturgis 605.343.7800 rasmech.com
Rushmore Parking Lot Striping
Spearfish 605.641.7413 facebook.com/1977nova
Sacrison Paving 20169 Victor Lp., Whitewood 605.269.2005 sacrisonpaving.com
Scull Construction Service, Inc
803 Industrial Ave., Rapid City 605.342.2379 scullconstruction.com
Short Construction Inc
1305 Ballpark Rd., Sturgis 605.347.3802
Simon 3975 Sturgis Rd., Rapid City 605.394.3300 simonteam.com
Triton Plumbing 1110 Industry Rd., Unit A, Sturgis 605.499.9316
Wegner Roofing & Solar
1006 Jackson Blvd., Rapid City 605.515.2004 wegnerroofing.com
Wolff’s Plumbing and Heating, Inc.
614 S. 32nd St., Spearfish 605.642.5755 wolffph.com
LANDSCAPING
Greenscape
1280 Moose Dr., Sturgis 605.347.7814 greenscape1280.com
Northern Hills Sod Farm, LLC
20138 126th Pl., Whitewood 605.347.9606 northernhillssodfarm.com
The Goat Lawn Service
892 Dudley St., Sturgis 605.858.0080
BUSINESS SERVICES
A & B Business Solutions
1822 W. Kansas City St., Rapid City 605.335.8520 abbusiness.com
All-Net Connections Whitewood 605.269.4141 anetconnect.com
Century Business Products
1011 E. 15th St., Sioux Falls 605.343.1260 cbpnow.com
Eagle Uniform & Supply Co.
494 Main St., Lander, WY 307.332.5456 eagle-uniform.com
LIU - Lasting Impressions Unlimited
13830 SD Hwy 40, Hermosa 605.201.1021 liudesigns.com
NSight Partners Sturgis 605.490.1246 nsightpartners.net
Quik Signs
2925 E. Colorado Blvd., Spearfish 605.717.7446 quiksigns.com
Servall Uniform & Linen Supply
312 Main St., Rapid City 605.343.0680 servall.net
FINANCIAL SERVICES
360 Accounting Sturgis 214.748.3647
Black Hills Community Loan Fund
607 1/2 Mt. Rushmore Rd., Ste. 105, Rapid City 605.519.5124 bhclf.org
Black Hills Federal Credit Union 1020 Lazelle St., Sturgis 605.718.1818 bhfcu.com
Black Hills Financial Planning Vale 605.641.3776
blackhillsfinancialplanning.com
Dakota Financial Services Inc
1080 Main St., #100, Sturgis 605.720.6747
dakotafinancialservices.com
Edward JonesBruce Gordon 2045 Lazelle St., Sturgis 605.720.5670
edwardjones.com
Edward JonesMelissa Hampton 1247 Sherman St., Sturgis 605.720.5670
edwardjones.com/melissahampton
Farm Credit Services of America
2510 N. Plaza Dr., Rapid City 605.342.0678
fcsamerica.com
Farmers Insurance
1241 Sherman St., Sturgis 605.347.4562
farmersagent.com/rbeck1
First Interstate Bank 1200 Main St., Sturgis 605.347.2562
firstinterstatebank.com
First National Bank
955 Main St., Sturgis 605.347.4416
firstnationalbanks.bank
Gateway Mortgage
2315 Park Ave., Sturgis 605.496.7412
gatewayfirst.com
Glover Investments LLC Sturgis 605.347.0995
H & R Block Sturgis
1881 Lazelle St., Sturgis 605.347.5955
hrblock.com
Highmark Credit Union
725 5th St., Rapid City 605.716.4444
highmarkfcu.com
HUB International Limited
1238 Main St., Ste. 1, Sturgis
605.347.4644
hubinternational.com
Leavitt Heartland Insurance Services
942 14th St., Sturgis 605.347.4583
leavitt.com
Northern Hills Business & Tax Service
1109 5th St., Sturgis 605.720.2130
nhbusinesstax.com
Northern Hills Federal Credit Union 1080 Main St., Sturgis
605.347.4527
northernhillsfcu.org
Pioneer Bank & Trust 2611 Lazelle St., Sturgis 605.720.2265
pioneerbankandtrust.com
Sabers Agency Inc
2327 Junction Ave., Sturgis 605.347.4507 sabersinsurance.com
Simmons Accurant
1612 Junction Ave., Ste. 3, Sturgis 605.347.3912 simmonsandsilver.com
State Farm Insurance, Fowler Agency
2118 Lazelle St., Sturgis 605.347.3931 ericfowler.biz
State Farm Insurance, Moberly Agency
1612 Junction Ave., Ste. 2, Sturgis 605.702.3042 erichmoberly.com
Wells Fargo Bank 1040 Main St., Sturgis 605.206.2782 wellsfargo.com
LEGAL SERVICES
Karen Paige Hunt, Prof LLC 2202 Main St., Sturgis 605.720.6274 paigehuntlaw.com
Law Tigers
2111 E. Highland Ave., #420, Phoenix, AZ 801.870.2100 lawtigers.com
Nelson Law 1209 Junction Ave., Sturgis 605.561.6283 nelsonlawsturgis.com
Thomson Law, PC 1010 Ballpark Rd., Ste. 6, Sturgis 605.347.2551 thomsonlawoffice.com
MEDIA & MARKETING
Black Hills Pioneer/ Seaton Publishing
315 Seaton Cir., Spearfish 605.642.2761 bhpioneer.com
Black Hills TV
1041 N. Main St., Spearfish 605.786.4792 blackhillstv.com
Bob & Tam’s Excellent Adventure Sturgis 605.499.8227 bobandtams.com
Borns Group Pierre 605.222.1275 bornsgroup.com
Evergreen Media
329 Main St., Ste. #1, Rapid City 605.343.7684 evergreenmediarc.com
GPLocal by Gold Pages Publishing 1222 Oregon St., Rapid City 605.342.6200 localblackhills.com
KBHB/Homeslice Media
1612 Junction Ave., Ste. 1, Sturgis 605.347.5336 thehomeslicegroup.com
KEVN Black Hills Fox TV 2001 Skyline Dr., Rapid City 605.394.7777 blackhillsfox.com
KYDT/KBFS Radio
707 Harding St., Belle Fourche 605.892.2571 kbfs.com
Meade County News Sturgis 605.499.9195
meadeconews@gmail.com
Rapid City Journal
507 Main St., Rapid City 605.394.8300 rapidcityjournal.com
Simpsons Printing 2410 S. Plaza Dr., Rapid City 605.342.0979 simpsonsprinting.com
The HomeSlice Group 1612 Junction Ave., Ste. 4, Sturgis 605.347.5336 thehomeslicegroup.com
HEALTH & WELLNESS
Akela Spa of Deadwood 11842 US Hwy 14A, Sturgis 605.578.1180 akelaspa.com
Black Hills Implant & Family Dental 1300 Junction Ave., Sturgis 605.347.5103 blackhillsimplantand familydental.com
Boulder Canyon Country Club
12312 US Hwy 14A, Sturgis 605.347.5108 bouldercanyongolf.com
Compass Point Sturgis 605.347.3003 thecompasspoint.org
County Drug 1111 Lazelle St., #1/2, Sturgis 605.347.2466 countydrugrx.com
DIRECTORY
Dakota Hills Assisted Living Center
1124 2nd St., Sturgis 605.423.8084
dakotahillsassistedliving.com
Elkhorn Ridge Golf Club
6845 St. Onge Rd., Spearfish 605.722.4653 elkhornridgervresort.com
Hello Holly Beauty
722-14th St., Sturgis 916.412.8363 hellohollybeauty.com
Loftus Dental
866 Lazelle St., Sturgis 605.347.8880 loftusdental.com
Mary Kay CosmeticsNancy Johnson Sturgis
Massage By Gwen
1010 Ballpark Rd., Sturgis 605.645.3684
Monument Health Sturgis Hospital
2140 Junction Ave., Sturgis 605.720.2400 monument.health
Northern Hills Eye Care
910 Harmon St., Sturgis 605.347.2666
northernhillseye.com
Pain & Movement Solutions
1238 Main St., Sturgis 605.702.8206 painandmovementsolutions.com
Snow Creek Meadows LLC Sturgis 541.223.1131 snowcreekmeadows.com
Sturgis Chiropractic Clinic
824-1st St., Sturgis 605.347.4003 sturgischiro.com
Sturgis Community Center
1401 Lazelle St., Sturgis 605.347.6513 sturgisareachamber.com/ community-center
Sturgis Mobile Response Team
1901 Ballpark Rd., Sturgis 605.347.5801
Sturgis Physical Therapy
1530 Junction Ave., Sturgis 605.720.2555
Sturgis Smiles Family Dental
1245 Sherman St., Sturgis 605.347.2509 sturgissmiles.com
Total E’clips Salon
920 1st St., Sturgis 605.347.2400
Twisted Canyon CrossFit
1150 Moose Dr., Sturgis 605.347.1515 twistedcanyoncrossfit.com
VA Black Hills Health Care System
113 Comanche Rd., Fort Meade 605.720.7170 blackhills.va.gov
REAL ESTATE & PROPERTY MANAGEMENT Alexandra Calderwood Realty
3105 W. Fairgrounds Lp., Ste. #8, Spearfish 605.858.4385 calderwoodcollective realestateco.com
Aspen Grove Assisted Living
2065 Moose Dr., Sturgis 605.720.4738 seniorhousingnet.com
Bertolotto Real Estate & Auction Inc
1102 Junction Ave., Sturgis 605.720.2021 bertrea.com
Bruch Real Estate
1921 Lazelle St., Sturgis 605.206.1046
Casteel Auction & Real Estate
1951 Junction Ave., Sturgis 605.347.5110 casteelauction.com
Century Ranch Development LLC
1921 Lazelle St., Sturgis 605.347.9300 sturgisrealestatecenter.com
Dan Jacobsen - eXp Realty
1940 Junction Ave., Sturgis 1601 Mt. Rushmore Rd., Rapid City 605.490.1663
Heritage Acres, Inc.
2340 E. Ave., Ste. 1, Sturgis 605.347.9017 metroplains.com
Mount Rushmore Area Association of REALTORS
1230 N. Ave., Ste. #1, Spearfish 605.722.0181 mountrushmoremls.com
Properties Unlimited Realty
2320 Junction Ave., Sturgis 605.347.7644 properties-unlimited.com
The Real Estate Center of Sturgis
1921 Lazelle St., Sturgis 605.347.9300
sturgisrealestatecenter.com
Wildflower Townhome Apartments Sturgis
361.563.2522
wildflowerstownhouse rentals.com
TRANSPORTATION
Giddy-Up Shuttles Sturgis 605.430.6366
Harlow’s School Bus Service
2237 W. Sherman St., Sturgis 605.347.5066
goharlows.com
Prairie Hills Transit 2015 Tumble Weed Trl., Spearfish 605.642.6668
prairiehillstransit.com
Sturgis Transit - Da Bus
13326 Barry Ln., Sturgis 605.347.3287
sturgisbus.com
Giddy-Up & Go Shuttles
Deadwood 605.430.6366
UTILITIES
Black Hills Energy PO Box 1400, Rapid City 888.242.3969
blackhillsenergy.com
BluePeak
809 Deadwood Ave., Rapid City 605.721.2000
vastbroadband.com
G&G Garbage, LLC
10520 Hwy 10, Dickinson, ND 605.340.4760
gandggarbage.com
Kieffer Sanitation
2426 E. Saint Patrick St., Rapid City 605.342.5575
gokieffer.com
McGas Propane Inc
2219 Junction Ave., Sturgis 605.347.3811
mcgas.biz
Midco Sioux Falls 800.888.1300
midco.com
MontanaDakota Utilities 505 Heritage Dr., Spearfish 605.642.2654
montana-dakota.com
GENERAL SERVICES
Black Hills Funeral
Home & Cremation
1440 Junction Ave., Sturgis 605.347.2522
blackhillsfuneral.com
Black Hills Rally
Weddings
20741 Bauer Rd., Sturgis 605.490.0900
blackhillsrallyweddings.com
Bradley Storage
3470 Whitewood Service Rd., Sturgis 605 347.3848
bradleystorage.com
CBH Cooperative 2030 Main St., Sturgis 605.720.2946
cbhcoop.com
Grubl Ranch Sturgis 605.720.8822
Pepsi Cola of the Black Hills
2720 Creek Dr., Rapid City 605.342.0362
admiralbeverage.com/ pepsi-cola-black-hills
Snyder Ranch
21399 Snyder Ranch Rd., Piedmont 605.347.5485
The Tattoo Cellar
1049 Main St., Sturgis 605.347.7524 thetattoocellar.net
SHOPPING & RETAIL
ACE Hardware
2222 Junction Ave., Sturgis 605.347.4031 acehardware.com
Bear Butte Gardens & Farm Stand
20445 SD Hwy 79, Sturgis 605.490.2919 bearbuttegardens.com
Black Hills Rally & Gold
1101 Main St., Sturgis 605.347.3564 blackhillsrallyandgold.com
Cammack Ranch Supply
16948 SD Hwy 34, Union Center 605.985.5591 cammackranchsupply.com
Common Cents
2421 S. Junction Ave., Sturgis 605.347.3666 commoncentsstores.com
Froelich Farms, LLC
194th St., Vale 605.641.3776 froelichfarms.com
Grocery Mart
2216 Junction Ave., Sturgis 605.423.4606 grocerymartsturgis.com
Heartland Homestore
925 Junction Ave., Sturgis 605.720.1668 facebook.com/ HeartlandHomestore
Hot Leathers
1000 Main St., Sturgis 605.347.6020 hotleathers.com
Jack’s Campers
13203 High Plains Pl., Piedmont 605.787.9010 jackscampers.com
Journey Again Thrift Store
1848 W. Main St., Sturgis 605.490.9598
Just For Looks
Boutique
1006 Main St., Sturgis 605.720.4247 facebook.com/ justforlooksboutique
Kwik Mart / Sturgis Subs
2217 Junction Ave., Sturgis 605.347.7533
Laura Ryan
Luscious Nails Sturgis 303.589.3529 colorstreet.com/ lauraryanluciousnails
Lucy’s Nearly New Shoppe 2320 S. Junction Ave., Sturgis 605.347.5623 lucysnearlynew.com
Lynn’s Dakotamart Sturgis
1111 Lazelle St., Sturgis 605.347.4483 lynnsdakotamart.com
Mary Kay CosmeticsCindy Smith Saint Onge 605.642.5286 marykay.com/csmithsmiles
Rockingtree Floral & Garden
1340 Lazelle St., Sturgis 605.347.4432 rockingtreefloraland gardencenter.com
Runnings 2425 Lazelle St., Sturgis 605.347.6352 runnings.com/storelocator/store/ sturgis
Rushmore Office Supply
815 Junction Ave., Sturgis 605.347.3326
rushmoreofficesupply.com
Smokes N Things
2715 Lazelle St., Ste. A, Sturgis 605.720.8658
smokesnthings2018.wixsite.com/ website
Sports. Adventure. Fun
920 Harley-Davidson Way, Sturgis 605.720.3555
Sturgis Photo & Gifts
1081 Main St., Sturgis 605.347.6570 sturgisrallyphoto.com
Sturgis Responder Supply
2715 Lazelle St., Ste. B, Sturgis 605.390.5987 sturgisresponder.com
Tom’s T’s Inc
601 Lazelle St., Ste. B, Sturgis 605.347.6169 sturgistees.com
Vanway Trophy & Award
3120 W. Main St., Rapid City 605.341.2929 vanwaytrophy.com
White Canvas Art Co. 1060 Main St., Sturgis 605.389.6019 whitecanvasartco.com
Workhorse Nutrition 1064 Main St., Sturgis 605.720.8657 workhorsenutrition.com
Xtreme Dakota Bicycles
1051 Main St., Sturgis 605.720.4046
xtremedakotabicycles.com
Investing in our Hometown
50 YEARS OF NEW BUSINESSES, NEW JOBS AND NEW PLACES TO LIVE
For 50 years, the Sturgis Economic Development Corp (SEDC) has been providing support to people and organizations looking to do business in the Key City. “We’ve really become the area’s go-to experts on business relocation,” explained Amanda Anglin, the Executive Director of SEDC. “We also are able to help established businesses expand and start-ups go from the idea phase into reality.” SEDC offers a wide range of services to businesses looking to start or grow in Sturgis — everything from competitive business loans, to incubator space for startups, to favorable terms with leasing space at the Industrial Park. “Over the years, SEDC has been involved with the expansion and attraction of approximately 45 companies,” Amanda shared. “That has meant hundreds of jobs either created or preserved through the efforts of the SEDC.” ●
TIMELINE
1973
SEDC was formed by a group of visionary local businessmen as a 501(c)6 non-profit organization under the name Sturgis Industrial Expansion Corp (SIEC). Shortly after incorporation, SIEC purchased the first 10 acres of the original Sturgis Industrial Park.
1980s
SIEC purchased a second parcel of land on the north side of the Whitewood Service Road. This building was remodeled and leased to UPS.
1993
SIEC purchased an additional 25 acres of land adjacent to the original Park. The development of the infrastructure in this new Industrial Park was the result of extensive collaboration with the City of Sturgis and the SD Department of Transportation.
2007
SIEC, recognizing the need to expand its focus beyond industrial and real estate development, changed its name to the Sturgis Economic Development Corp (SEDC).
driving force in the development of Aspen Grove, a 33-bed private care assisted living facility with 24 employees
2013
SEDC brokered the development of Sierra Vista Apartment Homes, a 48-unit market rate lease complex for all age groups.
2015
SEDC assisted in the residential developments of Dolan Creek Estates and Canyon View Estates.
2016
SEDC held a groundbreaking ceremony for Discovery Kids University, a 106-child state licensed childcare facility, creating 18 new jobs.
2019
SEDC sold land at Exit 32 and assisted in the development of the Scooptown Carwash.
2021
SEDC completed renovations to the SEDC Business Incubator and welcomed four new start-up businesses to the Sturgis Industrial Park.
For more information on starting, expanding or relocating your business in Sturgis and Meade County, visit sturgisdevelopment.com or call Amanda Anglin, SEDC Executive Director, at (605) 347-4906.
2012
SEDC again expanded its focus to include retail development and residential initiatives for workforce and seniors. SEDC was a
2022
SEDC held a groundbreaking ceremony for the Dolan Creek Senior Living Project, a 50-unit assisted and independent senior living facility, creating 10 new jobs.