Contents About this book Composition Letterforms | p.3 Letterforms and words | p.8 Letterforms, words and text with graphic elements | p.13 Texture and positive / negative | p.15
Spencer Class: Graphic Design Advisor: Hsu, Tzu-Ching
About this book Concept Composition is the organization or grouping of the different parts of a work of art so as to achieve a unified whole. Although typographic composition utilizes the same basic compositional concepts that are part of all visual arts, there are unique ways that typography relates to each of these concepts. By forming relationships between the elements, and incorporating visual concepts in abstract ways, a new and more open relationship with typography is achieved. Shown on the following pages, the exploration of typographic composition started with simple elements--three letterforms--and became a process of identifying abstract concepts as they became visualized. Additional elements were added each week, and new relationships evolved as we explored positive/negative and texture image use.
3
iii
Composition
Letterforms These compositions feature three letters from the alphabet, set in any of the following typefaces: Garamond, Times Roman, Century, Baskerville and/or Bodoni. By using size, scale, spacial relationships, bleeds and positioning as the variables, I created six compositions using only the three letterforms. The final compositions are 15cm x 15cm (standard format throughout).
7
j
Letterforms and words
Keeping the three letters from the previous assignment, I have now included three words.The words do not have to have any particular meaning or association with each other. Each letter and word is set in one of the following typefaces: Garamond, Times Roman, Century, and/or Bodoni. Using only the three letters and three words, I created the following compositions.
12
e
x
c
e a
a
d r
l
t
s
gi
b
i
u
r
n
a
u
n
d
a
n
g
r
a u
n
b
s i
i
l
a
t
a
r
e
x
c
a
s
e
e
d
g
u
n
d
a
n
s
e
Letterforms, words and text with graphic elements
Starting with the same three letters and three words from the previous assignments, I am now adding some text and a graphic element. I am setting the text in one of the approved typefaces from before, adjusting the leading, column width, type size, etc. to achieve different results. As abstract compositions, it is not necessary that the text or other typographic elements be readable.
16
P o it is v
e e r
e a
ih
s s
s
o
g
le s
n
o
d
it a
gn si as
ig
n
u
u
n
io
.d
v
u
x
f or
o
s
eett
sr
d
t
a
n
a
e
r
, ts
n
u
m
b
g
l
i
s
n
o
e
r
m
n
o P i s t i n s eh e v m m e r p f e l e r a r h t e n e t e v i t o i o r p m ow s n uo v e h i s i o r a s u u o d a ss d n s s i . s K f g i ng i p e e r m m n h t g n e o e e t h r t n m tn e l e e r p e h t s r e t t f r s u o i v e o a m s s i t g n e h t n e m , s t n e m t n e m n g i s s a n g i s s a s u o t n i v e e m r p n g i s s a s u o i v e r p e h t m o
d
n
s
e
ct
u
r
o
t
o vi
p
rp
h
e
m
rf
re
e
e
sa is
su
iv
th
n
m
s
o
ih
o
r
v
fr
o
le
a it
e
s
a e u e n d w .
P
o
is it
a
i
m
t
r
s fr s o f r re m o m v t t h h i o e e u p r pr s e v e i l e t a v o u ss io t e r s s a u i s f s g r o m s i n g n a m t h e s m e n si p r e gn en t v t i m o u s en s, a s s t i g n m e n t
le
e tt re
e tt
l
e
l
t rh ee
e
rh
e
t
K ee p i gn
t eh
r f
i
a
e e r h t
e h t
i n g
t h e
t h r e e
s r e t t e l
K e e p i n g
t h e
t h r e e
f
g n i p e e K
l e t t e
Texture and positive / negative
Positive/negative is the relationship between figure and ground. Texture is the ability to render type in ways other than just hard edge black and white. Combining these two allows me to define type in unusual and unique ways-challenging me to see it differently. Starting with the same three letters, three words and text used in the last assignments, I incorporated positive/negative and texture as major design components.
20
1
g
and U
and
UN
you istioen cx h oef neafoninbnteo t n x i a s o i nnodtiit stio krt ne ehrttinsfiocaafnexUi NaInQdr U d l ceN e s s s a r U d e u d i n c o and UdNoIUEEisi kcap n l itreQ ruE cU ousfricatiaand n UNIQ hcoiU fsN d IQ l i ienntaN o ert xe foyanndwowaU U h E doIU w QrN e uir ncoitsi so uUoIEQ w y o t n a t n h o e i saatsE oe tfhatii kcap nidfirU er c elandsehnold n h s i t i rarsasssesesrled t n idid kcpapnn s s ifor
g a
the
on ew
ho
ODD
”, bu
cisel
ew
ha
t yo
t to m
ur
ou and
d e
that is y
t wan
ing what this so ci
r
t
A Yy ad
eal ly ake u ety suggest you s UN want to do IQU E ay r own w u o y o t ect hall resp people s
instead of follo w
a
y is i
i
ally
t per
rsu
re you
ing “
pe
hat
of be
l
ew
AW be
d sua
raid
an
pe r
ay af
uc
o wh one
we m
e
he
RU
yo
n
ack
p rdin
a ss s e l d k en UNI U ndanaa pac rd he si EUQIN QUE n t a i s d n U ININUrdddinnpa is thsesar k QQ dethUstiNEIU nsaaienrh kdclaess o n i c a s t Q w U r e a n e E e U IQUkc endldein p asonthwe ee p nid dencaruo dolhohefwexnisonsoasearer eht si dleEssiss the rea U N I r t i Q l o r s r h ld ht siaE ew od acif snU en thEeaisps stna andthUe N scio eU n in nosaanoerd stkaeicltdifsiftsrietrcecruriucaotidonloh erIfcocnQ ioxuN s t k i IQUE i o a o e U n einndles hiederxraeisasdatnislod n w i U r e c i n f N n UoE sitfaiicnsaektthceeaprrteis pefcioanfop notiE ni oseldsonenhle wethnItQ itsiiitsxiniertxh u f k r o n e ckifcsiatprnen d i e c i a i o o h INsUthadeenrr s a t s o e c n p Q n n d s o e h i s r t a U e w r n o i a r i i n E o s e i t s i n x s e acaapantnioidrsasdsrealds nsseneeelddennheethenohisldtnsaan i f n o f i n d o i t a d x c h i s f s i susesehlolditrneoerxoacissrtsiuoon doloolfdheoenuworsncaeoerrsaeehrt edhltoshi E dU nIaQldnraow ewUnQoIsNsU eehsdt lesosaIudn dN U ldsasnedldU rpaU thaspfenincdknadcidadU e N U s s N N s d N i t l I u i a I n o w i d r t U s a s s r r n o r I k Q i Q Q n e u f n e Q N h neIU Eoiistatchiefsietrehcotsrciduxteeieloroldth nIoNa UU opn Qnt U tidot ln Er EieshiethstchnekstedhieeE idnsnlfioittcahacetieifoew inniEponaiocseittw apoUnnUeidN intrneocsar eircour cfaE rhstieiexsfkheU swe IQU eaoh soi hoEfeUew Q NtiIcQ u a r r n e c a i ficatio r E c e w x f i e certis e n s r e e a i r s t n n o i hold u e d stioUn a t o s i n i i o r a i a n s reaso i i s E d f the o o s rceof osficatio cspxsinstiidorn nsixeh hUE ohold wUe dhintss nwotew nin ishtnohepirnenitnhinptheour and noour arn eIfN anncthiwfrU soeiailthixdsardin iktlrcefepack otthe aseficatio endle xQ shdeUE resaand we iUNIQ ereaso rsdosonenUNIQ isis asiof tsnilthe sstexisti on ehficatio ltdsni eon iffuoshold h ew enoh saoenin nloo E isrlteaU ndoaoistusoexisti etaconcertis n s a certis a o e a o e hold l dthloreaso a f isthe r e nonwe n o s d i d t e w o d N certis d n r n o r our x I e c o n n e i u i t we f s c n d n n i o r s r r e n s i reaso Q s et hhneoi lndoit hhtsoesland errhycreaeh ei nEdUlesyos cruftetirUE esstiixfiin iiwuxeeerecfhetrtniscfk cifsnkihtocoieaeirpw ttaicnsnfirifoiudscsioraaateidsoplsnoaschekltedsw E is te rexaisketsicxsaispat niduraadsleesw ilddoEonoU nsteusaoUNIQ ityntaisoothe sEcsfotaiois c r o h e o t s e c e w u t s e l e d s n n i e t i h e r h o e t c n r n o i a h t n e i i o o a n e i r l s i t s c n n a x r s n c e r ntatihso f w a o n o i a h n d e f n w o f t ixehdEU i t r d e t e a s e c s d d h e p i e f s i i oittiilatoscohixfnseioetwrcfwinexr eo sU eE w sofsaoseasU idasreU aotirosunnaorfioytndsroifieotnfroctoeftclrxdeuirnxsooutioisood raeseuecQh estoin shseeeleloU is tohefnennodriledaorsanosnw tupN n charnaupotonyodi lodrhroaeswwsnsrettwoilsedafyyin aeradIh iw hcooeaulatericoiofdnswintofnaifcw hEeekw x e o e i n u d n r t c t t n f h a i E n d o i e i e n o e o h o o c n l s p n i i d x l i U c f p n u w n o r o o a s n a h s c p d i t i d e k w s e t e d s t E t u u c i e t e e n e h t e U e o ieInlo r rQ ntrnnitN renlceioxniostitio ohsiltiodstprlixoeecktfcotoaapyllonurersepeocnUwQINsiU hhU achsiU ncooeloieQ eiQ sidfesnN Nthhsei ewnhnand eswehelopnoediE sisnxitrinec ertnuirEoduonU llnIreoatN n I d d EhcetkitashsaepctlU e c f r r r n o h d d t o t i f h n I l c i a n d e l a Q a o a l e e s U r n e e e l u x i o h i n e o s r s n o a e s e f s t d n w t i o f s h i t E r a t s chiss i rsehiaxesetirofo n U hsd diadtalrson wtetsardin oinriduexisti tnohedelhoon ein ancociendle ncdoldeeN tcetrnesU pno srifendle tuthe alseeoihtrhrteetsss radharidehine shsardin eilenEsosU sefIhiw fsepack owithe N iipack healpillseorteheho aU e pleuorus ehatcsaiisfltslEiyntriencof nthnin ecrQ k
ac in p