Key visual guide
mario
Logo
This is the basic colorful logo of Mario. This is the main tool of brand communication and it contains the personality of the brand.
The logo in inverse
The use of the logo on dark background.
The logo in black and white
The use of the logo in black and white.
Size of the logo
10 mm
17 mm
mario mario
mario
This is the smallest size of the logo. The use of the logo in a smaller size than this is forbidden, because of the visual and the message can’t be recognized.
Colours of the logo
CMYK 50,0,100,0 RGB 151,191,13 PANTONE 370 C
CMYK 60,10,5,0 RGB 102,184,220 PANTONE 549 C
These are the colours of the logo. The order of the colours in the logo is constant. The invert of the colours is forbidden.
CMYK 10,100,50,0 RGB 212,0,80 PANTONE 1935 C
CMYK 0,70,90,0 RGB 235,106,39 PANTONE 717 C
Font type of the logo
(z) Arista Regular Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
The arista regular is the main font type of the logo. The use of other font type in the logo is forbidden.
Secondary font type
Verdana Aa Bb Cc Dd Ee Ff Gg Hh Ii Jj Kk Ll Mm Nn Oo Pp Qq Rr Ss Tt Uu Vv Ww Xx Yy Zz
The verdana is the secondary font type of the visual. The use of other font type as secondary font is forbidden.
The text environment of the logo
Protect children o
The use of text is forbidden in the the grey area.
The use of the slogan with the logo
x
1
Protect children on the move
x
x
2
Protect children on the move
x
The “x� indicates the minimum distance of the slogan from the logo. The slogan and the mario word in the logo must be in line. The size of the slogan is equal to the size of the mario word.
Motif
Motif
The motif of the logo is very spectacular and characteristic and able to use as a main character in the visual appearance.
Pictures
It is of great importance that only positive feelings are shown in the visual appearance. Positive pictures from the natural, everyday life of children.
Pictures
To show negative feelings, regret and danger are forbidden.
Print appearance x/2
x/2
Protect children on the move
x
x
Protect children on the move
Title of the book
Title of the book x/2
x/2
Print appearance x
x/2
x/2
x
Protect children on the move
x/2
x/2
x/2
Title of the book Protect children on the move
Title of the book
x/2
x/2
Print appearance x/2
x
Title of the book
x/2
Title of the book
Protect children on the move
x
x
Protect children on the move
x/2
x/2
Print appearance x x/2
x
x
x/2
Joint action to protect children from exploitation in Europe