2016/2017 MEDIA KIT
D I G I T A L
Toronto, ON
Montreal, QC
Cities Vancouver, BC
Seattle, WA 2
Calgary, AL
PUBLISHER’S NOTE
4Guys Magazine is for the
modern gay men who want to lead a fashionable and beau-
tiful life. They care about the latest trends on the runway,
and they take their beauty and look seriously!
If there are hot new products or new clothing lines they want to know about them.
They take good care of their body, so they look to 4Guys Magazine for thoughtful articles on health, wellness and fashion.
The 4Guys Magazine reader is Intelligent and engaged in the world. They’re pop culture fans and avid readers and are curious about social trends shaping their life.
Reading 4Guys Magazine each month is essential. It’s stylish and savvy guide is the perfect escape.
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OUR MISSION
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Guys Magazine signals a new concept in lifestyle, fashion, beauty and pop culture as a comprehensive lifestyle management resource with the mission to become the de nitive destination for the aspiring and a current online trend-setting community. Unlike most fashionoriented magazines, 4Guys magazine is for gay men, and provides an unrivaled environment for the fashion industries most creative and respected photographers, stylists, writers, designers, artists and creative minds. The unconventional combination between stunning and elegant design with innovative editorial information (compelling contents, interactive and daily up-to-date fashion, social and lifestyle news, nightlife, restaurants, travel, etc.), are all beautifully packed to o er users a fully entertaining online experience. 4Guys Magazine is a very e ective forum for the global lifestyle; covering people, places, events and issues that a ect the luxurious, trendy and pop life of our readers. Therefor, 4Guys Magazine provides a unique advertising platform, which reaches the visitor in a relaxed state of mind, integrating the interactive experience in the lavish environment provided by our content. 5
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THE MAN The 4Guys Magazine man is stylish, informed and witty. He follows international fashion and beauty trends, but he also wants to know what’s happening in his own country. He loves that 4Guys magazine can take him backstage to meet the designers, stylist and artists he admires most. Besides fashion and entertainment, the 4Guys Magazine man is looking for articles on relationships, society and culture that inspires, informs and enriches his life. Brains, beauty and bold ideas de ne him and living a glamorous and exciting life is his goal.
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WHO READS
4GUYS?
When gay men around the world were asked about 4Guys, here is what they said...
85%
Agree it’s the world’s fashion authority.
85%
Say it’s their favorite magazine.
73%
Believe it’s modern and forward thinking.
67%
Think it’s reflecting their lives.
70%
Appreciate it’s positive and imformed editorial point of view. 9
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IN EACH ISSUE SOCIETY Social editorial packages on pop-culture trend, social movements, relationships as well as pro les to inspiring men.
FASHION Runway reports, insider previews, seasonal top trends, stylish and practical shopping advice.
TRAVEL A guide to global hot spots and fashionable destinations, from the most popular resorts to those of the beaten rock.
ENTERTAINMENT The very latest scoop in celebrities, nightlife and restaurants.
FASHION NEWS A guide to global hot spots and fashionable destinations, from the most popular resorts to those of the beaten rock. SHOPPING The best selection of the latest fashion and must-haves of the season.
HEALTH & WELLNESS In-depth coverage on a broad range of subjects, from personal health to physical fitness. MEN Human-interest stories that explore the state of men in the world today. AND MUCH MORE
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ADVERTISER CONTEST GIVEAWAYS
ADDED VALUE FOR OUR ADVERTISERS!
WIN IT! CLOTHING ESSENTIALS
We profile an advertiser’s clothing store every month on the Fashion Editorial Page
4GUYS LETTERS
Each Issue we select the best letter, and it’s writer wins a prize!
WIN IT ALL!
We will carry four different advertiser prize giveaways, Each winner will recieve four prizes!
IPAD GIVEAWAY EACH MONTH!
Have a chance to win a 32GB iPad each month. For more details viist our website at www.4guysmagazine.com
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4GuystheOnline... go-to
FASHION & ENTERTAINMENT magazine website - Monthly e-newsletter subscribers - Page views/month - Unique visitors/month
4GUYS MOBILE...
iphone, android and blackberry PERSONAL MASS MEDIA Always curried. Always on. Always present at point of purchase. Total subscribers. Page views/month ADVERTISING OPPORTUNITIES Banners Video Pre-Roll Customized Application
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ITEMIZED ADS
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nlike other magazines 4Guys is designated for wide distribution only on means that no matter where the reader is viewing the publication, your ad content is fully interactive, allowing videos, animation and to shine.
“a direct link from the viewer’s initial fervor for your product to the viewer shopping for your product...” Itemized Adverisement is a new form of advertisement that has not yet been introduced in the form of fashion and beauty publications. It allows the advertiser to select items shown in the advertisement that can be clicked for more information. This can provide a direct link from the viewer’s initial fervor for your product to the viewer shopping for your product on yout online shop.
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ANIMATED
ith digital media, you are no longer limited to
ADS
static images and text. Animated ads can invoke emotion on a whole new level. The ability to convey
an animated ad in a magazine opens a lot of doors, mainly because an animated ad stands out rather than blending in.
“...whatever you feel best communicates your product, can be showcased.” Animation doesn’t stop at video, either. Any kind of animation or interactive content you want to create can be displayed on the pages of 4Guys. Games, puzzles, videos or animations, whatever you feel best communicates your product can be showcased. This ability along with our unlimited distribution puts us leaps and bounds ahead of any print publication.
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B
y using many digital mediums, our publication is available for immediate access to content and ads with no fee. When faced with choosing between two equivalent apps,
one free and one with a small monthly fee, the obvious choice is the free app. Because our publication will be available for free on so many different mediums, the possibilities for the amount of users viewing your ads are truly limitless. Anyone with access to a computer, an iPad, Blackberry Playbook, or an Android Honeycomb Tablet, will be able to view 4Guys in it’s full glory.
“... the possibility for the amount of users viewing your ads are truly limitless...”
With distribution channels such as Apple’s App Store, Android’s Marketplace, and the World Wide Web, we can give your brand worldwide exposure to anyone accessing the internet. 22
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ADVERTISING RATES & SPECIFICATIONS With 4GUYS you will reach Toronto’s affluent, highly educated, loyal MEN consumers with high disposable incomes. Toronto’s ONLY MEN ONLINE magazine if it’s kind, 4GUYS has a stylish bold design and a focus on smart, sexy and fub editorials and pictorial features. This successfull formula is what will make 4GUYS unmatched by any other MEN publication in today’s market. Each issue of 4GUYS will provide our readers with a much needed editorially focused monthly, providing a broad range of resources; from entertainment and the scene, to fashion and travel, to health and technology, the arts, youth, cars, food and fun. With a readership expected of more than 50 000 loyal intelligent people our magazine will be available monthly on the internet, also on application for iPhone, iPad and Android at NO subscription service), our readers can contact us by phonem email, and sms - and from the feedback, 4GUYS reaches far and wide - across a broad demographic. Please contact me any time to secure your place in 4GUYS- Toronto’s most stylish MEN publication. Deadlines for each issue is two weeks prior to the respective month. Contact Advertising@4GUYS.com or 1-800-994-4281 Ext 3 for release dates and artwork cut-off dates. 24
DOUBLE PAGE SPREAD WITH BLEED BLEED: 299MM (WIDTH) X 213MM (HEIGHT) TRIM: 294MM (WIDTH) X 208MM (HEIGHT) TYPE:: 293MM (WIDTH) X 205MM (HEIGHT)
RATE: $450 FULL PAGE SPREAD WITH BLEED BLEED: 151MM (WIDTH) X 213MM (HEIGHT)
RATES Are effective from January 1st 2017 *Prices inclusive of HST **DISCOUNTS MAY APPLY, ENQUIRE THROUGH OUR OFFICE.
TRIM: 146MM (WIDTH) X 208MM (HEIGHT) TYPE:: 143MM (WIDTH) X 205MM (HEIGHT)
RATE: $250 HALF PAGE VERTICAL WITH BLEED
ELECTRONIC ARTWORK Press Optimised JPEG, JPG, EPS
BLEED: 77MM (WIDTH) X 213MM (HEIGHT)
& PDF Files.
TRIM: 72MM (WIDTH) X 208MM (HEIGHT)
(i.e. 300 dpi)
TYPE:: 69MM (WIDTH) X 205MM (HEIGHT)
CMYK at final print size
RATE: $150 HALF PAGE HORIZONTAL WITH BLEED BLEED: 151MM (WIDTH) X 108MM (HEIGHT) TRIM: 146MM (WIDTH) X 103MM (HEIGHT) TYPE:: 143MM (WIDTH) X 100MM (HEIGHT)
RATE: $150 THIRD PAGE VERTICAL WITH BLEED (CENTERFOLD) BLEED: 52MM (WIDTH) X 213MM (HEIGHT) TRIM: 47MM (WIDTH) X 208MM (HEIGHT) TYPE:: 44MM (WIDTH) X 205MM (HEIGHT)
RATE: $100 (centerfold price on application)
with embedded fonts. SPECIAL POSITIONS & LOADINGS Outside Back Cover 30% Inside Front Cover 25% Specified Position 15%
ADVERTISING RATES & SPECIFICATIONS QUAD BLOCK VERTICAL
RATES
TRIM: 72MM (WIDTH) X 102MM (HEIGHT)
Are effective from January 1st 2017
TYPE:: 69MM (WIDTH) X 100MM (HEIGHT)
RATE: $75
QUAD BLOCK HORIZONTAL
*Prices inclusive of HST **DISCOUNTS MAY APPLY, ENQUIRE THROUGH OUR OFFICE.
ADVERTISING SECTIONS LIFESTYLE
TRIM: 146MM (WIDTH) X 50.5MM (HEIGHT)
HOROSCOPE
TYPE:: 143MM (WIDTH) X 47.5MM (HEIGHT)
WHERE TO GO
RATE: $75
FASHION HEALTH & FITNESS CARS MUSIC, FILM & TV
HALF PAGE VERTICAL WITH BLEED BLEED: 77MM (WIDTH) X 213MM (HEIGHT) TRIM: 72MM (WIDTH) X 208MM (HEIGHT) TYPE:: 69MM (WIDTH) X 205MM (HEIGHT)
RATE: $150 PREMIUM INSERTION INSIDE FRONT COVER BLEED: 151MM (WIDTH) X 213MM (HEIGHT) TRIM: 146MM (WIDTH) X 208MM (HEIGHT) TYPE:: 143MM (WIDTH) X 205M (HEIGHT)
RATE: $375
BOY OF THE MONTH CENTREFOLD AND MORE
ARTWORK AND DESIGN
4 GUYS graphic design team can produce a great design for your advertisement, using the latest computer technology and contemporary design. An original copy logo, an illustration or photograph will help us to produce a more interesting and eye catching advertisement.
ARTWORK CHARGES Double Page $150
PREMIUM INSERTION INSIDE BACK COVER
Full Page $100
BLEED: 151MM (WIDTH) X 213MM (HEIGHT)
Quarter Page $50
TRIM: 146MM (WIDTH) X 208MM (HEIGHT) TYPE:: 143MM (WIDTH) X 205MM (HEIGHT)
RATE: $475
Half & Third Page $75 All other sizes $40 If you are unsure about any details, please contact 4GUYS.
TOP BANNER 728 X 90 PIXELS ONE ONLY - FRONT PAGE ONLY (HEIGH
ELECTRONIC
RATE: $250
ARTWORK JPEG OR GIF ONLY NEGOTIATIONS
BOTTOM BANNER 728 X 90 PIXELS ONE ONLY - FRONT PAGE ONLY (HEIGH
RATE: $280
ALL prices can be negotiated on a case by case basis. PRICES ALL prices are in Canadian Dollards
SIDE MINI BANNERS 336 X 280 PIXELS (SIZE NEGOTIABLE)
RATE: $225 FIVE ONLY THESE BANNERS APPEAR ON THE FRONT PAGE ONLY
ALL prices are for a full month - no weekly rates except speical promo ALL prices are inslusive of HST ALL prices include agency fees (where applicable)
SPECIAL PROMO TOP BANNER 728 X 90 PIXELS ONE ONLY - FRONT PAGE ONLY
RATE: $500/WEEK
ALL payments are based on either up front or strict 7 day accounts.
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