Meetings November December 24

LEADS THE PACK in world-class conferencing

TOP 10 ACCOMMODATION HOTSPOTS

Where business meets luxury

BUSH, BERG & BEACH Nature’s best settings

BIG INTERVIEW

The event space is constantly evolving, and inclusivity is now at the forefront, with neurodiversity and AI as strong considerations.” Angelique Smith, Founder and Owner, Event Synthesis International

CORNER: Cantrel, Madhouse Concepts, The DrumJ Experience by

Schnettler, Fading Gray

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PUBLISHED BY

Publisher Antois-Leigh Nepgen

Directors Belinda Siegruhn, Steve Siegruhn

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Editor Shanna Jacobsen

Contributors Yvonne Komane, Amanda Dube, Chelsea Lindeboom, Sven Bossu, John Arvanitakis, Jacqui Nel, Cheryl Norwood-Young, Glenton de Kock, Kevan Jones, Pádraic Gilligan, Leatitia Strydom

Photo credits Wikimedia Commons, Pixabay, Pexels, Adobe Stock, Supplied

Production Shante Viljoen

Accounts Belinda Siegruhn

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Meetings November December 2024

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ISSN 1684-9264

NOTICE OF RIGHTS Meetings" is published bi-monthly by 4Mal Media Management, which holds all rights to the publication. No part of this book, including cover and interior designs, may be reproduced or transmitted by any means without written permission from the publisher. The authors' views do not necessarily reflect those of the publisher. While precautions have been taken, the publisher assumes no responsibility for errors, omissions, or damages resulting from the use of this information. 4Mal Media Management disclaims any liability for loss or damage of any nature arising from the publication.

IN ASSOCIATION & COLLABORATION WITH:

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Time to Shine

Many forecasts made at the start of the Covid-19 pandemic predicted that this year and next would see the business events industry make a full recovery, and they were right. This edition of Meetings clearly shows that 2019 levels of business are being overtaken by gains made throughout this year.

The end of 2024 is in sight, and what a ride it’s been!

Our cover story focuses on Sun International’s flagship property, Sun City (page 06), which is just one example of how prudent decisions taken during lockdown haven’t just ensured continuity but success for the group as a whole. Its interim results announced in September are very impressive and indicate a positive outlook for Sun International.

It is exceptionally encouraging for me to see growth and forward movement by various players within the MICE value chain. Among these is Angelique Smith and her team at Event Synthesis International (ESI, page 10). Angelique is a previous Women in MICE winner and an event safety expert who played an important role in ensuring there were protocols in place during the pandemic. To see ESI come through the other side of this and grow their operation with the launch of an office in Dana Bay, which forms part of the Garden Route, is remarkable.

As the last edition of Meetings for the year, it is only fitting to spotlight the service providers and venues that are Leading the Pack in 2025 (page 14). While we can’t mention

sven.bossu@aipc.org www.aipc.org

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tes@crystalevents.co.za www.siteglobal.com

them all, we hope this showcase sets the bar for industry excellence.

On a personal note, I would like to express my gratitude to 4Mal Media Management for bringing me on board. It’s great to be back at the helm of Meetings and its sister titles, The Meetings and Event Planner, The Exhibition Planner and The Incentive Planner. I’ve learnt a great deal in the two years I’ve been away, and I hope to channel that knowledge and experience into delivering content that enriches, informs and adds real value to the industry.

Lastly, should you feel we’re not giving enough attention to matters that affect you as an industry professional or that impact your business, get in touch on editor@4mal.co.za. Like the African proverb, “If you want to go fast, go alone. If you want to go far, go together”, I’ve never been able to and never could do it alone. We are all here together, and each of us plays a part in this great and mighty industry that has the power to achieve ANYTHING!

Wishing you safe travels during this festive season and all the best for 2025!

Shanna

info@eventgreening.co.za www.eventgreening.co.za

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Themba Ndlovu 067 323 7189

TIDBITS

Africa's Eden And SATSA Form Strategic Partnership

Africa's Eden and SATSA have announced a strategic partnership to leverage their combined strengths for the benefit of members across Southern Africa. This collaboration merges SATSA’s lobbying expertise in South Africa with Africa Eden’s marketing reach and network across the region, offering expanded opportunities for growth.

Members of both associations can look forward to amplified marketing through Africa Eden’s international roadshows and workshops, along with advocacy support from SATSA’s proven success in government and media lobbying.

The partnership also fosters cross-regional opportunities, allowing members to access new markets within Southern Africa, and ensures a united voice in global tourism dialogues.

David Frost, CEO of SATSA, highlights how the alliance brings members the best of both

aha Hotels & Lodges Expands with the Luxurious Skukuza Safari Lodge

aha Hotels & Lodges is excited to announce the reopening of Skukuza Safari Lodge, situated in the heart of Kruger National Park. This luxurious destination offers an unparalleled safari experience, blending adventure and elegance. With 128 rooms, including family options and suites, the lodge promises comfort amidst the wild. Guests can relax at the bar, gym, or pool and enjoy à la carte dining. For business travellers, the lodge’s Mondzo meeting room is ideal for smaller gatherings, while the Nombolo Mdhluli Conference Centre accommodates up to 600 delegates with state-of-the-art facilities. Beyond the conference space, guests can experience thrilling game drives, guided walks, and unique Bush Braais. The nearby Skukuza Golf Club and the lodge’s AM Spa also provide

worlds - SATSA’s lobbying power and Africa's Eden’s marketing finesse - creating an environment that supports business growth.

Jillian Blackbeard, CEO of Africa's Eden, emphasizes the importance of establishing a tourism ecosystem where members thrive through combined advocacy and marketing efforts.

Collaborative opportunities include the 101 Adventures Campaign, Africa’s Eden North America and Europe Roadshows in early 2025, and the Africa Travel Show and Indaba Pavilions in 2025. Further details on these opportunities will be shared with members soon.

SATSA, the unified voice of the inbound tourism industry in Southern Africa, represents private sector trade associations in five SADC countries, with a mission to support the sustainable growth of travel and tourism in the region. 4

SAVE THE DATE: AAXO Roar Awards

AAXO's Roar Awards are back - bigger and better than ever!

Mark your calendars and get ready for an unforgettable night that celebrates excellence in the exhibition industry. This year’s theme, Forging Strength: Celebrating Resilience and Innovation, honors the incredible resilience and cutting-edge innovations that have emerged during challenging times.

Expect a dazzling evening filled with recognition, inspiration, and celebration of the industry’s finest achievements.

Whether you're an industry leader or newcomer, the 2025 AAXO Roar Awards promises to be an event you won’t want to miss! Stay tuned for exciting updates and details on how to get involved.

Got any questions? Reach out to AAXO at aaxo@aaxo.co.za. Prepare to roar louder than ever at this spectacular event!

relaxation and adventure options. Just 15km from Paul Kruger Gate and accessible via Skukuza Airport, the lodge is convenient for both local and international guests.

The re-opening marks a successful partnership between SANPARKS, aha Hotels & Lodges,

and Karibu Leisure Resorts, a female black-owned company, focusing on community empowerment and economic growth.

Skukuza Safari Lodge is a prime destination for both leisure and business travelers seeking an unforgettable experience in the wild. 4

WTM AFRICA 2025 TO 'IGNITE AFRICA' WITH FRESH FOCUS AND STRATEGIC CONTENT

RX Africa has announced 'Ignite Africa' as the official theme for WTM Africa 2025, set to take place from 9 - 11 April at the Cape Town International Convention Centre (CTICC). The event will feature a refreshed format focused on delivering actionable insights and strategic networking opportunities for tourism professionals across the continent.

WTM Africa 2025 will offer a content-rich programme, covering key topics like aviation, responsible tourism, and marketing. Industry experts will lead sessions designed to provide practical solutions and strategies. The interactive “Brain Box” workshops will give

Overall Events & Communication Celebrates 15 Years of Excellence

Overall Events & Communication proudly celebrates 15 years of delivering exceptional event management services across South Africa. Since its inception in 2009, the company, founded by Claire Kivedo, has become a trusted name in the event planning industry, renowned for creating memorable experiences for corporate, government, and non-profit clients. Overall Events has established itself as one of the leading event planning and communication firms in the Eastern Cape. With expertise in large-scale corporate functions, exhibitions, and conferences, the company provides a full range of services tailored to meet the unique needs of each client. Reflecting on this milestone, Claire Kivedo, Managing Creative Director, shared, “Our goal from the beginning was to create experiences that resonate deeply with attendees and reflect our clients' goals. The relationships we’ve built over the years are the foundation of our success.” What sets Overall Events apart is its comprehensive service offering, which includes event conceptualisation, planning, project management, digital and hybrid event

attendees hands-on learning opportunities.

A highlight of the event will be the launch of a renewed trend report, providing up-to-date industry statistics and insights. This report will offer essential data-driven perspectives for tourism stakeholders. Additionally, WTM Africa will reimagine its Media Awards programme, recognising excellence in travel journalism and offering exclusive media access to key industry stories. Megan De Jager, Portfolio Director for RX Africa, emphasized that WTM Africa 2025 aims to give attendees the tools and knowledge needed to drive African tourism forward, making it a must-attend event for the industry. 4

solutions, stakeholder engagement, and live event broadcasting. Whether hosting in-person, virtual, or hybrid events, the company’s ability to integrate advanced digital engagement tools and live streaming capabilities has positioned it at the forefront of the evolving event industry. Having worked with some of South Africa’s most influential brands and institutions, Overall Events & Communication has consistently delivered high-quality events for audiences ranging from 50 to over 5,000 attendees. Looking ahead, the company is focused on expanding its footprint in the event planning industry, embracing new trends, and continuing to deliver innovative and impactful solutions for clients across the country, while remaining committed to excellence and industry leadership.

Two Tintswalo Properties

Recognized in Prestigious Condé Nast Traveler Readers' Choice Awards

In an exciting development, two Tintswalo properties have been honored in Condé Nast Traveler’s 37th Readers' Choice Awards, showcasing the luxury and beauty of South Africa’s top travel destinations. Tintswalo Safari Lodge and Tintswalo Atlantic earned spots on the prestigious list, reaffirming their status among the world’s finest.

Tintswalo Safari Lodge, located in the Greater Kruger area, achieved 7th place in the Top Resorts in South Africa category with an impressive score of 96.49. This luxurious lodge offers guests an extraordinary wildlife experience, with close proximity to the Kruger National Park and exclusive access to the Big Five. Visitors enjoy a seamless blend of luxury and the untamed beauty of the African wilderness.

Tintswalo Atlantic, set along the coastline of Cape Town, ranked 12th in the Top Hotels in South Africa category, with a score of 95.83. Nestled on the edge of the Atlantic Ocean, this boutique hotel offers breathtaking ocean views and a serene escape, making it a favorite for those seeking tranquility and unmatched coastal beauty.

Over 575,000 readers from the U.S. participated in the 2024 awards, selecting their top destinations and travel experiences. This recognition reflects Tintswalo's ongoing commitment to providing exceptional guest experiences.

Lisa Goosen, CEO of Tintswalo Collection, expressed pride in the recognition, stating, “We are thrilled to be included in the prestigious Condé Nast Traveler's Readers' Choice Awards. This accolade honors the hard work of our team and the remarkable experiences we offer to guests.”

Tintswalo’s unique blend of conservation tourism and luxury continues to put South Africa on the map, offering visitors unforgettable stays in stunning natural settings. 4

Sun City Leads the Pack in World-Class Conferencing

Sun City is the crown jewel among Sun International’s portfolio of gems. Meetings talks to GM Brett Hoppé about the resort’s exciting conferencing prospects.

Avisit to Sun City is always highly anticipated by both business and leisure tourists, and the resort’s convention centre continues to thrive as it grows its share of the meetings market thanks to ongoing upgrades and improvements.

Before the pandemic, Sun City spent R150 million on modernising its business infrastructure; this is in addition to the R1 billion spent a few years prior. These investments have paid off, and the Tourism Grading Council of South Africa has renewed the Sun City Convention Centre’s five-star grading for 2024/25.

Sun City is currently tracking ahead of 2024 eventing figures by 15%, and major events and conferences are booked two years in advance.

“Our business facilities consist of 27 conference rooms, three convention centres, two auditoriums and multiple breakaway rooms. Meetings, incentives, conferences and exhibitions

hold enormous potential, and business tourism to Sun City also contributes to supporting the local economy of the North West province,”

Brett Hoppé, GM of Sun City, tells Meetings

“We continue to invest significantly in expanding and upgrading our business and conference facilities to meet the demands of the exacting customers who look to Sun City as a global leader in conference and exhibitions hosting,” he adds.

Brett highlights how the resort keeps up with global hospitality trends – evident in the construction of its padel facility. “Padel has swept the globe, and now, conference delegates at Sun City can dominate the court on one of four padel courts. This is just another way in which Sun City continues to remain relevant, by adding what people want to our endless list of entertainment and sporting options which includes two famous golf courses, the Valley of Waves, jet skiing and other water sports and

game drives in the neighbouring Pilanesberg National Park, as well as the casino and nightclub,” he says.

BUSINESS ON THE UP

Growth from Sun City’s conferencing division is primarily driven by corporate and association business, and lifestyle and sports events.

Revenue in 2024 was aided by four very large international conferences – two from Brazil, one from the United Kingdom and another from Spain.

“As we continue to grow the business it allows us to ensure optimal service levels for our business delegates and increases our contributions to employment, skills development and socio-economic growth for our surrounding communities,” said Brett.

A prime example is the Nedbank Golf Challenge, where Sun City employs 400 local staff for the

month of December to cater for visitor numbers to the annual sports event.

IT JUST KEEPS GETTING BETTER

With infrastructure improvements, the total square meterage space for the convention centre area, which includes the Sun Park and The Greenhouse, is 16,114sqm.

Key changes include the Hall of Fame, which has now become Motlhape, a meeting cluster comprised of two new conference venues, Sefudi and Mogolodi, as well as a pre-exhibition area that exudes natural light and a glimpse of Sun Central. Sefudi can accommodate up to174 people in cinema or cocktail style, and 110 people for a gala event or schoolroom seating. Mogolodi can accommodate up to 140 people in cinema or cocktail, 130 for gala events or 120 in schoolroom seating.

The Greenhouse and Sun Park are unique outdoor venues, which host sports events such

as prize-giving ceremonies, major screenings, large conventions, music shows and other events. Sun City is gearing up to host even more events and local and international artists during 2025.

The Superbowl is famed and equipped to host top local and international artists, and it is well-appointed to host concerts, product launches, and corporate events with a large number of attendees.

“Large shows require extensive rigging, lighting and sound but our large venues are fully equipped to supply and support all these requirements. We are also geared up for host visiting artists, with no additions to equipment rentals,” said Brett.

GREENER IS WORLD-CLASS

Sun City is living up to its name in a bid to one day achieve an aggregate share of greener energy, courtesy of a solar investment worth

more than R26 million to date. Since mid-2023, the resort has completed the first two phases of its solar project, starting with panel installations on the Sun Central roof.

This phase, which ensured non-disruptive conferencing, has already seen a financial saving of more than R3.1 million for the period July 2023 to May 2024.

Brett emphasised that the rollout of the panels formed part of a broader, phased environmental strategy. “Sun City is an enormous property with many moving parts to power up, including conferencing. Our ground-breaking project not only reduces our resort’s demand and consumption of energy, but also meets Sun International’s broader environmental commitments.

“Sun City is truly an all-encompassing conference and events venue which sets the benchmark for business travel and leaves a lasting impression on delegates.”

Sun City’s Inspired Venues

When you host an event at Sun City, you can choose from an array of entertainment and activity-based experiences before, during or after your conference. The resort has categorised its indoor and outdoor spaces under four themes:

EARTH

Drawing from the natural surrounds of Sun City, the resort’s ‘Earth’ venues – Baobab Outlook, The Maze of the Lost City and Crocodile Lounge – each have their own African-inspired look and feel.

AIR

Sun City’s ‘Air’ venues are the King Tower, Elephant Atrium, Elephant Courtyard and The Gazebo. These light, bright spaces are most typically booked for intimate occasions and cocktail parties.

WATER

Host your delegates at any of Sun City’s water-inspired venues, which are ideal for summer soirees and outdoor corporate events. These include the Valley of the Waves, Monkey Plaza, The Greenhouse, The Palace Pool Deck, Sun City Hotel Pool Deck, and Cabanas Picnic Lawn.

FIRE

The Botsalanong and Letsatsing bomas, The Shebeen and The Amphitheatre are Sun City’s ‘Fire’ venues, which are great for relaxed, outdoor banquets. These are also well-suited for large group of delegates and smaller, more intimate events.

FOLLOW SUN CITY

For more news and updates on one of South Africa’s most iconic venues, follow Sun City: Facebook: @SunCitySA Instagram: suncityresortsa

SUN INTERNATIONAL GAINS

Sun International’s resilience was made clear in its June 2024 interim results announcement Income grew by 5%, which was largely owing to its gaming division. However, hospitality is also showing impressive growth. “Gaming income, which constitutes 77.4% of the group’s total income, demonstrated sustained growth, increasing by 3.4%. Casino income at the group’s four largest urban casinos grew by 2.2% while the smaller regional casino growth remained challenging. Sunbet continued its phenomenal growth trajectory with income surging by 71.8% surpassing once again its aggressive growth targets. Hospitality income (excluding casino income) from our resorts and hotels exhibited exceptional growth, increasing by 12.3%. Sun Slots income declined by 4.3% to R686 million compared to the prior period, and management has launched a range of initiatives to address this decline. Building on our strong performance in the first half of the year, we remain committed to delivering value to our stakeholders through strategic initiatives and operational excellence,” said the group.

A Heartfelt Thank You to Our Clients and Readers from 4Mal Media.

As 2024 comes to a close, we at 4Mal Media Management would like to extend our sincerest gratitude to all our clients, partners, and readers who have supported us on this remarkable journey.

This year has been a testament to collaboration, passion, and dedication, and we owe our success to your unwavering loyalty and belief in what we do.

This past August, we celebrated our first birthday as 4Mal Media—a milestone that has brought immense pride and countless unforgettable moments. From the very beginning, our mission has been clear: to elevate the meetings, incentives, conferences, and exhibitions (MICE) industry through exceptional publications and insights. Thanks to you, we have not only met our mission but have also achieved new heights of success.

The year 2024 has been a phenomenal period of growth and achievement for our titles. Meetings magazine, known for spotlighting trends and challenges in the MICE industry, has continued to connect industry leaders and inspire creative solutions. The Exhibition Planner has remained an essential resource for maximising impact at exhibitions, offering strategic advice and fresh perspectives since the relaunch.

The Meetings & Event Planner has empowered our readers with invaluable tools and planning insights, while The Incentive Planner has captured the imagination of many with vibrant stories and trends in incentive travel and experiences. Meanwhile, theplannerguru digital platform has provided timely updates and invaluable connections to keep you informed and engaged.

Reflecting on this year, we are deeply honoured to have walked this journey with you. From your insightful contributions to collaborative ventures, from your stories to your unwavering support in our pages and digital presence—you are the driving force behind all our endeavours. Every page turned and every digital visit reaffirms our commitment to serving the MICE industry with innovation, excellence, and authenticity.

To our loyal clients who have partnered with us in our publications, you have brought compelling narratives, eye-opening features, and

groundbreaking case studies to life. Your trust in us is the cornerstone of our success, and we do not take it for granted. Your voices have enriched our content, and your collaboration has uplifted the entire industry.

As we wrap up a memorable year, we also look to the future with excitement. We are committed to bringing you even more inspiring stories, practical insights, and invaluable connections to empower you in 2025 and beyond.

As this holiday season unfolds, may it be filled with joy, peace, and moments of rest and reflection. From our entire team at 4Mal Media, we wish you a Merry Christmas and a prosperous, healthy, and successful New Year. Thank you for making this year unforgettable - here’s to continued collaboration and new heights together in 2025.

Warmest regards,

The 4Mal Media Team

A POWERHOUSE in Event Management

Meetings talks exclusively with the team at Event Synthesis International – a dynamic, women-led agency that has redefined event management by fostering a client-focused and collaborative approach.

Founded by Angelique Smith, a former professional dancer and studio owner, Event Synthesis International (ESI) has evolved from offering event space to delivering full-service event management on a global scale. With a dedicated team of three core members and an extensive network of suppliers, service providers and venues, ESI continues to expand its services, remaining committed to personalised and high-quality client care.

FROM DANCE TO ESI

Angelique Smith, the owner of ESI, initially began her career as a dance studio owner, where she noticed a growing demand for event spaces. She then pivoted from merely renting space to managing entire events – a transition that ultimately led her to establish ESI, previously known as just Event Synthesis, in 2010. The studio served as a launchpad for her business, allowing her to build partnerships within the dance community and establish a reputation as a dependable event organiser. Over the years, Angelique has hosted both the South African National Championships for various associations as well as the World Pro-am Dance Championships which was hosted in Cape Town. This entrepreneurial shift marked a significant moment for Angelique, as she decided to sell

her studio and devote 100% of her time to event management. “We became the preferred supplier to the dancing industry,” she recounts, “but a decision had to be made as to whether I could continue both. I decided to focus on running ESI, and it’s since gone from strength to strength.”

Now, ESI is looking forward to the opening of its office on the Garden Route on in December 15, 2024 – a major milestone for the business.

OVERCOMING CHALLENGES TO CARVE OUT A NICHE

In its early days, ESI faced challenges that are par for the course when launching a new business, from navigating industry networks to learning about compliance requirements. Initially unaware of government tenders and the intricacies of the safety protocols required for large events, Angelique educated herself and gradually built connections within industry associations. ESI quickly recognised a key gap in the industry: the absence of event-specific safety consultants. This insight, combined with Angelique’s determination, gave the company a competitive edge and helped it carve out a unique position in the market. Today, ESI is known for its exceptional organisational skills and in-depth knowledge of comprehensive event safety –

expertise that has become a cornerstone of their service offerings.

A CULTURE OF COLLABORATION

The ESI team, consisting of Angelique, Technical Assistant Kelsey Glynn, and Events Director Belinda Aslett, shares a collaborative ethos that is integral to the company’s success. Each member brings unique skills to form a complementary trio that enables them to tackle even the most complex and demanding events. Kelsey, described as a tech whizz, manages everything from emails and branding to the

Belinda Aslett, Angelique Smith, Kelsey Glynn

registration system, while Belinda focuses on event planning and management and incentive programmes. Their shared commitment to excellence and teamwork is evident in the rapport they have built over the years.

The team’s collaborative spirit allows them to support one another, with each member stepping in to complement the other’s strengths. This unity hasn’t just been essential to their growth but in creating memorable events for their clients. As Angelique states, “We win as a team, we lose as a team.”

KEY TRAITS FOR SUCCESS

Aside from being well-organised and detail-oriented, Belinda believes that their trust in each other gives them an edge, especially when managing a challenging client event.

“Being able to depend on each other and knowing at any given time what’s going on and who’s doing what is so important. The fact that we can depend on each other means that if we’re one team member short for whatever reason, we carry on, business as usual,” she says.

Kelsey agrees that “having each other’s backs” is vital but emphasises the importance of adaptability, explaining, “Each event and group of people is different, and learning how to manage them effectively is key.”

Although flexibility and a willingness to adapt are certainly valuable, for Angelique, continuous learning is a driving force in their success.

“Your clients can teach you; patrons and delegates can teach you; your staff can teach you. If I weren’t open to learning, I wouldn’t be where I am today,” she highlights.

NAVIGATING ‘HAIL MARY’ EVENTS

One of the defining traits of the ESI team’s success is their innate ability to handle high-pressure, last-minute events, known anecdotally among them as ‘Hail Mary’ moments. One example involved organising registration for an event expecting over 3,000 attendees with only a few hours’ notice. The client’s original provider encountered issues, leaving Angelique and her team to step in and save the day.

“We focus on delivering value and creating an experience that meets both our high standards and the client’s vision.”

~ Angelique Smith

This situation demanded immediate resourcefulness: they sourced, configured, and tested registration equipment overnight, co-ordinated additional supplies, and managed delays upon attendees’ arrival. The challenges were numerous, but the team’s dedication paid off and they managed to deliver a seamless solution for the client.

“The client doesn’t need to see the behind-the-scenes challenges; they just need a seamless event. That’s our goal,” says Angelique. This talent for remaining composed under pressure has become one of ESI’s defining strengths, setting them apart in the competitive event industry.

BRINGING GLOBAL TRENDS TO SA

ESI is driven by a commitment to innovation, particularly in global event trends and inclusivity. Following Angelique’s recent trip to Las Vegas for the IMEX conference, she and her team are focused on integrating international trends into their offerings.

“The event space is constantly evolving, and inclusivity is now at the forefront, with neurodiversity and AI as strong considerations,” shares Angelique.

She envisions a future where events are more inclusive and diverse, viewing this as a key aspect of her company’s role in the industry. With an optimistic and ambitious outlook, she anticipates a growing focus on creating environments that cater to the diverse needs of all attendees.

PRIORITISING PARTNERSHIPS

ESI’s approach is centred on the client, with their guiding motto being, “We never say no.” However, the team is selective about their partnerships, preferring to work with clients and collaborators who share their values rather than opting for the most cost-effective choices.

As Angelique explains, “If a client is looking for a budget option that compromises quality, ESI might not be the best fit for them. We focus on delivering value and creating an experience that meets both our high standards and the client’s vision.”

This philosophy extends to how they engage with new clients, taking the time to build trust and offer expert guidance on selecting vendors and suppliers to ensure a consistent level of quality. Ethical considerations are paramount, with the team ensuring clients are fully informed about the cost breakdown, the purpose of the management fee, and how referral commissions work within the industry. “We’ve found that most clients are comfortable with fees when they understand what they’re paying for and can see the value. While this isn’t always the case, it allows us to assess and decide whether to take on a client based on their alignment with our approach,” says Angelique.

A SHARED VISION FOR ONGOING SUCCESS

Looking ahead, the team at ESI reflects on a year of growth and success, crediting much of their achievements to their shared values and strong, collaborative culture.

As Angelique notes, “Our culture isn’t written down in a mission statement; it’s what we build together, day by day, as a team. We’re now doing international events, and it would not have happened without these two ladies by my side.” With a clear vision for the future, the opportunities ESI envisions are well within their reach.

Bleisure Made Easy

Blending business and leisure travel has given rise to a multitude of spinoff benefits. Meetings highlights how corporates can maximise their stays at the Marriott Melrose Arch Collection of Hotels.

While ‘bleisure’ is certainly not a new term, the overlap between business and leisure travel is a trend that is growing at a significant pace and one that we can expect to continue well into 2025 and beyond.

According to Expedia, 76% of corporates planned on extending their business travel this year to enjoy a more leisurely experience.

While there is no shortage of data to demonstrate the powerful symbiosis that exists between business and leisure travel, perhaps the most noteworthy correlation is that highlighted by the Global Business Travel Association: 82% of corporates will stay in the same place for both the business and leisure parts of their trip.

“Understanding the nuances of the bleisure market and why travellers choose one accommodation offering over other similar options is key for us at Marriott Melrose Arch,” explains Alison Turner, Cluster Director of Marketing for the Marriott Melrose Arch Collection. “It’s always going to be challenging to satisfy the demands of each individual traveller, but what we can do is ensure that we deliver on value with flexibility on extended stays and benefits through our loyalty programme, Marriott Bonvoy,” adds Turner.

BEST IN BLEISURE

“We have four beautiful properties in one location that offer every amenity and type of stay that a business or leisure traveller could ever ask for. Melrose Arch’s proximity to the Sandton CBD and a range of popular local attractions, in addition to O R Tambo International Airport, means that we are ideally located for guests to get to where they need and want to be,” says Turner.

The Marriott Melrose Arch Collection of Hotels includes Protea Hotel Fire & Ice! Melrose Arch Guests can enjoy star-studded treatment and experience “edgy elegance” at this old Hollywood-inspired themed property that boasts exquisite rooms and panoramic views of the city. The hotel offers five modern meeting spaces and four breakaway rooms, with the largest accommodating a pax of up to 180.

African Pride Melrose Arch Autograph Collection

This property offers luxurious, spacious rooms and amenities that are well-suited to business and leisure travellers.

Two restaurants, Aduna Bistro and Sebule Grill & Cellar, as well as the Pool Bar, ensure that guests have ample dining options, while planners can choose from a variety of small to medium eventing spaces.

DESTINATION CHRISTMAS AT MELROSE ARCH

Johannesburg Marriott Hotel Melrose Arch

The hotel features 306 rooms and suites and includes sharing rooms for groups travelling together. Guests can dine in at the famed Keystone Bistro or indulge in creative mixology at Archer’s Bar & Eatery. With a combined space of over 800sqm across seven rooms and a complete service offering, the premises is perfect for events.

Johannesburg is transformed each year as workers start downing tools from mid-December, and there is a distinct buzz as locals and travellers alike start ramping up preparations for the festive season. This year, Melrose Arch promises to delight guests with its annual spectacle of lights that is growing in both size and popularity.

The Christmas lights at Melrose Arch are truly a sight to behold, and the displays becoming more elaborate with each passing year. There aren’t many places in the province where we can enjoy this level of festivity and cheer, so spending time at Melrose Arch during the holiday season has become a regular feature for many locals and those travelling to Jo’burg during this time.

Melrose Arch offers something for everyone, making it the perfect destination for festive season travel.

Marriott Executive Apartments Johannesburg, Melrose Arch Marriott’s apartments are ideal for guests needing longer stay accommodation options. With a selection of one-, two- or three-bedroom apartments, guests can enjoy a fully equipped kitchen, dining area, and comfortable lounge. Their stay includes room service, undercover parking, 24-hour security, and access to the fitness centre, swimming pool, and event spaces.

THE MAGIC OF MELROSE ARCH, WITH MARRIOTT

Marriott is running fantastic, not-to-be-missed special offers at its Melrose Arch hotels during the upcoming festive season. Visit each of these properties to see what special offers you can take advantage of.

Protea Hotel Fire & Ice! Melrose Arch Book early and save when you stay at Protea Hotel Fire & Ice! Johannesburg’s between December 15, 2024, and January 12, 2025, and have your buffet breakfast included at no additional cost. Visit www.marriott.com/jnbmr for details

African Pride Melrose Arch Autograph Collection

1. Get 3,000 bonus points per night at the African Pride Melrose Arch Autograph Collection. This is valid for accommodation booked until January 11, 2025, and applies to stays booked over the weekend. Join Marriott Bonvoy for free. Scan the QR code.

2. Need a break from the daily routine? Try the Breakaway Bliss special offer. Visit www.marriott.com/jnbma to book. Subject to availability.

3. Spoil your special someone with the Romance in the City offer. Includes breakfast, spa treatments and bottle of sparkling wine for two. Visit www.marriott.com/jnbma to book. Subject to availability.

Johannesburg Marriott Hotel Melrose Arch

From now until January 12, 2025, Marriott is running a special accommodation offer with 5,000 bonus points per night when you stay at Johannesburg arriott Hotel Melrose Arch. Stays are valid for weekends only. Join Marriott Bonvoy for free. Scan the QR code. For more information

or contact us on: +27 10-4954200

LEADING THE PACK INTO 2025: Shaping the Future of South Africa's Events Industry

Various sectors within the industry - ranging from event planners and tech providers to hospitality leaders - are coming together to redefine how events are conceptualised and executed. In a world where connection and impact are key, organisations are focusing on long-term success by crafting events that are meaningful, sustainable, and memorable.

This article takes a deep dive into the core trends and strategic shifts propelling South Africa's MICE industry forward. From utting-edge technology to cultural integration and green initiatives, these changes are laying the groundwork for an industry that not only thrives but also leads the pack in an ever-changing global environment.

EMBRACING SUSTAINABILITY

Sustainability is no longer just a buzzword; it's a core strategy for MICE leaders moving into 2025. As global awareness of environmental impacts increases, so too does the responsibility for event organisers to prioritise eco-friendly

As South Africa heads into 2025, the MICE (meetings, incentives, conferences, and exhibitions) industry stands at a pivotal moment. The landscape of events is evolving at a rapid pace, driven by technological innovation, sustainability, and a deeper understanding of attendee experiences.

practices. In South Africa, sustainability has become a non-negotiable pillar for those looking to stand out in the global events landscape. Events are increasingly adopting greener practices, from reducing the use of single-use plastics to implementing waste management systems that encourage recycling and composting. Many planners are opting to partner with local suppliers to reduce the carbon footprint of logistics, while venues are designing eco-conscious spaces that integrate natural elements and reduce energy consumption. Outdoor events, for instance, are becoming popular as they lower the need for artificial lighting and climate control, aligning with global energy-saving trends.Corporate social responsibility (CSR) is also playing a bigger role in event planning. Organisations are no longer just about hosting a successful conference; they are committed to leaving a positive impact on local communities. By integrating CSR programmes, such as collaborations with local charities or sustainability workshops, event hosts show attendees and stakeholders that they are part of something bigger, a movement toward a better future.This not only enhances the event experience but also aligns with the values of modern consumers, making sustainability a powerful factor for leading the industry into the future.

TECHNOLOGICAL INNOVATION

As technology continues to redefine the MICE landscape, South Africa is embracing new tools and platforms that enhance event experiences

while meeting the needs of a digital-first world. The technological trends expected to dominate 2025 include hybrid events, AI integration, and data-driven planning, all of which contribute to seamless, efficient, and highly engaging events. Hybrid Events: Hybrid event models, which blend in-person and virtual elements, are here to stay. The ability to engage both physical and remote audiences has expanded the reach and inclusivity of events. South African event organisers are leveraging this trend to tap into international markets, attracting attendees who might otherwise not be able to participate. Virtual components like live-streamed keynote sessions, interactive Q&A panels, and networking opportunities offer attendees the flexibility to participate from anywhere in the world.

AI and Automation:

Artificial intelligence (AI) is playing a significant role in enhancing personalisation at events. AI-powered platforms can analyse attendee behavior, preferences, and feedback, allowing organisers to tailor experiences to individual needs. Automated systems for registration, session scheduling, and even food preferences enable a smoother, more streamlined event experience. AI-driven chatbots and voice assistants are also making it easier for attendees to navigate large events, providing real-time information and support.

Event Management Software: Sophisticated event management platforms are simplifying the entire planning process. From seamless registrations to interactive floor plans and analytics, these systems provide event organisers with the tools they need to execute flawless events. The ability to track attendee engagement in real time and make data-driven adjustments enhances both the attendee experience and the overall success of the event. As technology continues to advance, the South African MICE sector will benefit from these innovations, offering more efficient, connected, and personalised event experiences, positioning the country as a leader in cutting-edge event solutions.

organisations not only improve their service delivery but also enhance client satisfaction, setting themselves apart from competitors. Collaboration and Knowledge Sharing: Industry collaboration is becoming an essential strategy. Thought leaders across the MICE sector are regularly participating in knowledge-sharing platforms, conferences, and forums to discuss new trends and best practices. This spirit of collaboration strengthens the industry and encourages continuous growth. Leaders who actively engage in these dialogues are shaping the future of South Africa’s events industry by fostering innovation and setting benchmarks for others to follow.

Sustainability as a Leadership Mandate:

#LEADINGTHEPACK

CULTURAL AND EXPERIENTIAL ENGAGEMENT

One of the defining features of the MICE industry in South Africa is its rich cultural landscape. As we look to 2025, cultural and experiential engagement will be critical components in creating impactful and memorable events. Attendees are no longer content with passive experiences; they seek interactive, immersive events that foster connection and growth.

Cultural Integration: Incorporating local culture into event programming has become a powerful tool for creating authentic experiences. From showcasing traditional South African cuisine to featuring local artists and performers, event planners are increasingly focused on integrating the country’s diverse heritage into the attendee experience. These efforts not only provide a platform for local talent but also give international attendees a unique, immersive insight into South African culture.

Experiential Learning: Experiential learning is becoming a major trend in the MICE sector. Whether through hands-on workshops, team-building exercises, or live demonstrations, this approach promotes deeper engagement and a higher retention of knowledge. Attendees are encouraged to be active participants, enhancing their overall event experience and ensuring that they walk away with practical, applicable skills.

Adventure and Exploration: South Africa’s natural beauty offers endless opportunities for incorporating adventure into MICE events. Event organisers are leveraging the country’s scenic landscapes to create outdoor, team-building experiences that foster collaboration, communication, and a sense of adventure. From guided nature walks to outdoor challenges, these experiences are not only refreshing but also reinforce the value of connection and exploration.

The focus on cultural and experiential engagement will continue to shape the MICE landscape, ensuring that South Africa remains a top destination for both local and international events.

THE FUTURE OF MICE IN SOUTH AFRICA

As we look toward the future, South Africa’s MICE industry is poised for dynamic growth and innovation. The trends currently shaping the industry will continue to evolve, with a clear emphasis on adaptability, quality, and sustainability.

Adaptability: The Covid-19 pandemic underscored the importance of flexibility in event planning. Moving forward, organisations that embrace adaptability in the face of global uncertainties will thrive. Whether it’s pivoting to hybrid models or adjusting event formats, the ability to respond to change will be critical for success.

Focus on Quality: As competition increases, quality will become a defining characteristic of successful events. Organisations that strive to deliver high-quality, seamless experiences, whether through hospitality, content, or logistics, will stand out and gain long-term loyalty from clients and attendees.

Investment in Infrastructure: Continued investment in infrastructure will be key to the growth of the MICE industry. Improvements in transport, connectivity, and venue capacity will make South Africa an even more attractive destination for global events. Furthermore, investments in technological infrastructure will enhance the country’s ability to host innovative, tech-driven events.

As South Africa continues to lead the pack into 2025, these factors will ensure that its MICE industry not only keeps pace with global trends but sets new standards for excellence and innovation.

South Africa’s MICE industry is on the cusp of a new era, driven by sustainability, technological innovation, and cultural engagement. As we approach 2025, those leading the pack are not only adapting to global trends but are also setting new benchmarks for excellence in event planning. By embracing these transformative changes, the industry is positioning itself as a leader in delivering impactful, memorable, and responsible experiences. As the landscape continues to evolve, the commitment to quality, innovation, and sustainability will be key to shaping the future of South Africa’s events industry, ensuring its place as a premier global destination for MICE activities. With these trends at the forefront, South Africa is ready to step confidently into the future, leading the charge for what comes next in the world of events. 4

Bush, Berg & Beach Elevating MICE

Experiences with Nature’s Best Settings

In the competitive world of MICE (meetings, incentives, conferences, and exhibitions), finding the right venue that provides both practicality and memorable experiences is crucial.

Increasingly, event organisers are turning to nature-centric venues - specifically bush, berg (mountain), and beach settings. These environments are not just about aesthetics; they offer unique advantages that foster creativity, productivity, well-being, and engagement for attendees. This article explores why bush, berg, and beach venues are becoming the go-to choice for MICE events and what sets them apart in a crowded marketplace.

1THE POWER OF NATURE

Being surrounded by nature has been scientifically proven to enhance creativity and problem-solving. Whether it’s the vast open landscapes of the bush, the serene atmosphere of the mountains, or the calming rhythm of the ocean, these settings naturally stimulate the mind. MICE events thrive in environments that promote out-of-the-box thinking, making nature-based venues ideal for brainstorming sessions, innovation workshops, and strategy meetings.

Bush: The wide-open spaces of bush venues create a sense of freedom and possibility. Delegates often feel a profound connection with nature, fostering open-mindedness and deeper collaboration.

Berg: Mountain venues provide dramatic, inspiring backdrops that naturally lend

themselves to discussions about goals, challenges, and new perspectives - perfect for conferences or incentive events focused on growth and transformation.

Beach: The calming influence of the sea has long been associated with mental clarity and relaxation. Hosting corporate events in beach settings provides a refreshing environment that encourages clear thinking and innovation.

2WELLNESS AND BALANCE

The well-being of attendees has become a top priority for event planners in recent years. Wellness-focused events can lead to higher engagement, lower stress levels, and more productive outcomes.

Bush, berg, and beach venues provide the ideal balance between

work and relaxation, making them a perfect fit for the growing trend of wellness integration in the MICE industry.

Bush: Bush retreats often offer wellness activities like guided nature walks, wildlife safaris, and mindfulness sessions. These activities promote relaxation and stress relief, helping attendees recharge after

busy meetings or conferences.

Berg: Mountain settings often include opportunities for hiking, yoga, or meditation amidst breathtaking views. The tranquil environment naturally reduces stress and enhances focus, contributing to more effective meetings and discussions.

Beach: The beach is synonymous with relaxation. Venues near the ocean often include wellness features such as beachfront yoga, spa treatments, and water-based activities. These elements help rejuvenate participants, allowing them to return to meetings with a refreshed mindset.

3BOOSTING ENGAGEMENT AND TEAM BUILDING IN NATURE

Corporate retreats, conferences, and incentive events are often about more than just meetings - they’re about building relationships and fostering teamwork. Nature-based venues provide unparalleled opportunities for engagement and team-building exercises that are both fun and meaningful.

Bush: Bush settings lend themselves to unique team-building activities like safari adventures, obstacle courses, and survival challenges. The immersive experience of the bush encourages participants to bond over shared adventures while learning valuable teamwork skills.

Berg: Mountain venues offer activities like hiking, rock climbing, and zip-lining, which require co-operation and trust. These types of experiences build strong connections among teams while providing memorable adventures that carry over into the workplace.

Beach: On the beach, teams can engage in light-hearted and collaborative activities like beach volleyball, paddleboarding, or even group challenges like building sandcastles. These activities create a relaxed environment where participants can bond while enjoying a break from work.

4ECO-FRIENDLY AND SUSTAINABLE PRACTICES

Sustainability is now a critical concern in the MICE industry, and bush, berg, and beach venues are

often at the forefront of eco-friendly practices. Many of these venues prioritise sustainability, from using renewable energy and water-saving systems to sourcing local, organic food. These venues align with the growing demand for green events, ensuring that corporate gatherings contribute positively to the environment.

Bush: Bush settings are usually located in conservation areas or eco-reserves, making sustainability a core part of the venue’s operations. Many bush venues aim to minimize their environmental footprint by using solar power, recycling, and offering eco-friendly accommodation options.

Berg: Mountain venues often focus on minimising their impact on fragile ecosystems. Sustainable event practices like reducing plastic waste, conserving water, and serving farmto-table meals are common in these locations, allowing MICE organisers to align their events with green initiatives.

Beach: Coastal venues are increasingly implementing measures to protect marine ecosystems, such as organising beach

DESTINATION

clean-up activities as part of the corporate retreat experience. Many also offer sustainable seafood menus, use biodegradable products, and emphasize environmental education as part of their event packages.

5TRENDS IN BUSH, BERG, AND BEACH MICE VENUES

The MICE industry is evolving, and venues in natural settings are playing a key role in shaping the future of corporate events. Here are some of the emerging trends in bush, berg, and beach venues:

1. Hybrid Events in Natural Settings

With the rise of hybrid events, nature-based venues are enhancing their technological capabilities. Offering high-speed internet and advanced audiovisual equipment, these venues now cater to both in-person and virtual attendees. The integration of technology with stunning natural environments provides a new dimension to MICE events, making them more accessible and engaging.

2. Personalised Wellness Packages

As wellness becomes more central to corporate events, many bush, berg, and beach venues are offering personalised

increasingly becoming a priority for MICE organisers. Many nature-based venues now offer opportunities for experiential learning and CSR activities, such as conservation

ity, allowing for more focused discussions and personalised experiences. Small teams or executive groups can make the most of the natural surroundings to work on strategic planning or leadership development in a distraction-free environment.

THE FUTURE OF MICE IN NATURAL SETTINGS Bush, berg, and beach venues offer more than just beautiful scenery - they provide a transformative experience for MICE events. The unique combination of natural beauty, wellness

MNARANI BEACH CLUB

Discover the Difference

opportunities, team-building experiences, and sustainability makes these settings the ideal choice for event organisers looking to offer something truly exceptional. As the MICE industry continues to evolve, embracing these natural environments will not only enhance the attendee experience but also promote a more sustainable and mindful approach to corporate events.

For organisations seeking to foster creativity, well-being, and team cohesion, bush, berg, and beach venues are the future of impactful corporate gatherings. 4

5 QUICK TIPS TO SELECT THE PERFECT BUSH, BERG & BEACH VENUE

1. Know Your Event Goals: Choose a venue that aligns with your event’s purpose - be it team-building, strategy sessions, or relaxation.

2. Accessibility Matters: Ensure the venue is easy to reach, especially for international or remote attendees.

3. Wellness and Amenities: Look for venues offering wellness services like spas, yoga, and outdoor activities to enhance the experience.

4. Sustainability: Opt for eco-friendly venues that prioritize sustainability and offer green event solutions.

5. Technology: Check that the venue has reliable tech, especially for hybrid events or virtual participation.

Where Business Meets Luxury Our Top 10 Picks for Accommodation in South Africa

In today's fast-paced business world, finding the perfect venue for meetings, accommodation and corporate events is essential for ensuring success.

South Africa, with its rich diversity of landscapes and thriving urban centers, offers a range of unique accommodations that cater specifically to the needs of corporate travellers. From luxury city hotels to tranquil nature retreats, each venue provides an exceptional blend of functionality, comfort, and elegance. Whether you're planning a large conference, an intimate board meeting, or a team-building getaway, these top 10 accommodation picks are designed to inspire productivity while offering an unforgettable experience.

1THE MASLOW HOTEL, SANDTON

Situated in the heart of Sandton, Johannesburg's financial hub, The Maslow Hotel is a premier choice for business travellers. This contemporary hotel offers a variety of meeting rooms equipped with the latest technology and flexible layouts, catering to both small meetings and larger conferences. Guests enjoy modern amenities, an on-site restaurant, and easy access to nearby corporate offices. The hotel's stylish décor and attentive service create a conducive atmosphere for productive discussions.

2RADISSON BLU WATERFRONT, CAPE TOWN

With breathtaking views of the Atlantic Ocean, the Radisson Blu Waterfront is an ideal destination for mixing business with pleasure. Its conference facilities include versatile meeting rooms that can accommodate various group sizes. The hotel's location near the V&A Waterfront allows for convenient networking opportunities after hours. Guests can unwind at the infinity pool or enjoy exquisite dining options, making it a perfect spot for both formal and informal meetings.

3HILTON DURBAN

The Hilton Durban is strategically located in the city’s central business district, making it a convenient choice for corporate travellers. The hotel features extensive event spaces, including a grand ballroom and multiple meeting rooms. With top-notch amenities, high-speed internet access, and exceptional dining options, the Hilton Durban provides everything needed for successful business events. Its proximity to the Durban International Convention Centre further enhances its appeal for large conferences.

The Maslow Hotel

MEETING PLACES

4KARIEGA GAME RESERVE, EASTERN CAPE

For those looking to combine work with a unique experience, the Kariega Game Reserve offers a refreshing escape. This venue provides a range of conference facilities in a breathtaking natural setting, allowing teams to engage in team-building activities while surrounded by wildlife. Guests can enjoy guided safari tours and luxurious accommodations, making it an ideal spot for corporate retreats that foster collaboration and creativity away from the hustle and bustle of city life.

5MABULA GAME LODGE, WATERBERG REGION

Mabula Game Lodge is another excellent option for businesses seeking a serene getaway. Nestled in the scenic Waterberg region, this lodge offers luxurious accommodations and versatile meeting spaces. With the opportunity to experience game drives and outdoor activities, Mabula provides a unique backdrop for team-building sessions and strategic planning meetings. The tranquil environment encourages relaxation and creative thinking, ensuring participants leave feeling rejuvenated.

6THE OYSTER BOX HOTEL, UMHLANGA ROCKS, KWAZULU-NATAL

Renowned for its legendary charm and stunning ocean views, The Oyster Box Hotel is a premier choice for both large and intimate corporate events. The hotel's well-equipped meeting rooms and dedicated events team ensure a seamless experience for planners. Guests can enjoy world-class dining, a luxurious spa, and easy access to nearby attractions, making it an ideal setting for small gatherings and high-profile meetings.

7PREMIER RESORT THE MOORINGS, KNYSNA

Located in the picturesque Garden Route, Premier Resort The Moorings offers a peaceful retreat for business travellers. The resort features modern conference facilities that can accommodate various group sizes, all set against a backdrop of lush gardens and tranquil waterways. The serene environment is perfect for focused discussions and strategic planning, while leisure options such as golfing and spa treatments provide opportunities for relaxation after a day of meetings.

8ELLERMAN HOUSE, BANTRY BAY, CAPE TOWN

For executives seeking exclusivity and personalised service, Ellerman House in Bantry Bay is an exceptional choice. This boutique hotel offers intimate meeting spaces with breathtaking views of the ocean. With a dedicated team to handle every detail, Ellerman House ensures that business gatherings are both productive and memorable. Guests can indulge in fine dining and explore the hotel's extensive art collection, creating a unique atmosphere for high-end corporate events.

9THE SAXON HOTEL, JOHANNESBURG

The Saxon Hotel is synonymous with luxury and sophistication, making it a favored destination for high-profile business clients. The hotel offers a range of meeting venues equipped with cutting-edge technology and stylish décor. Its spacious suites provide a tranquil setting for meetings and negotiations, while the exceptional service ensures that every need is catered to. The Saxon’s serene gardens and spa facilities also offer perfect opportunities for relaxation between meetings.

10SUN CITY RESORT, NORTH WEST

Sun City Resort is a renowned destination for large-scale corporate events, offering expansive conference facilities and a range of leisure activities. This vibrant resort features multiple venues, including the luxurious Sun City Conference Centre, which can host various types of events. Guests can enjoy world-class entertainment, golf courses, and a variety of dining options, making it an exciting place for business gatherings. The resort's unique blend of leisure and business amenities makes it a top choice for corporate retreats and conferences.

Selecting the right accommodation for business meetings can significantly impact the overall experience and productivity of attendees. Our top 10 picks reflect a diverse range of venues across South Africa, each offering unique advantages for corporate travellers. Whether you’re seeking a bustling city hotel, a serene nature retreat, or a luxurious boutique property, these accommodations provide exceptional facilities and services that cater to the needs of modern business professionals. As the demand for innovative and inspiring meeting spaces continues to grow, these venues are sure to leave a lasting impression on your next corporate event. 4

The Oyster Box Hotel

Premier Resort The Moorings

Sun City Resort

Sun City Resort

A MARVEL FROM EVERY ANGLE

Billed as the world’s rst-ever 7-star hotel on opening, the open secret to The Palace of the Lost City’s enduring spectacle lies in the dazzling décor, lush greenery, imposing towers and endless intricacies that shape the guest’s perspectives with every passing step, the pageantry of Pilanesberg light that indulges the imagination.

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In addition to the luxury, the iconic hotel o ers easy access to all the wonders of the world-renowned Sun City Resort. Enrobed in the mythology of an African tribe, it is a place that encourages one to dream.

Three decades on, The Palace remains South Africa’s dream destination.

Top 10 Best Practices for Boosting Engagement at Big Conferences and Exhibitions

Engaging attendees at large conferences and exhibitions can be a challenge due to the sheer scale of the event and the variety of interests among participants. However, with the right strategies, organisers can create an immersive, interactive experience that ensures high levels of engagement from start to finish. Whether you are organising a trade show, industry conference, or large exhibition, these best practices will help maximize attendee involvement and make your event a success.

1DEVELOP A DYNAMIC EVENT APP

Why it matters: With large crowds and multiple sessions happening simultaneously, an event app becomes essential for guiding attendees and keeping them engaged.

Best practice: Include interactive features such as live polling, Q&A during sessions, customisable agendas, and push notifications to keep attendees informed and involved.

Pro tip: Use the app to facilitate networking by including features for scheduling meetings and connecting attendees based on shared interests.

2OFFER A MIX OF SESSION FORMATS

Why it matters: Conferences with one-size-fits-all formats can lose attendee interest quickly. Offering diverse session types caters to different learning styles and keeps things fresh.

Best practice: Combine keynote addresses with breakout sessions, panel discussions, and hands-on workshops. Include roundtable discussions to encourage peer-to-peer interaction.

Pro tip: Use session formats that encourage audience participation, such as "ask me anything" (AMA) sessions or debate-style panels.

3UTILISE GAMIFICATION FOR ENGAGEMENT

Why it matters: Gamification can create excitement and incentivise attendees to engage more deeply with the content and exhibitors. Best practice: Create leaderboards for visiting exhibitors, attending sessions, or completing event challenges. Offer prizes to top participants.

Example: Implement a digital scavenger hunt that encourages attendees to visit specific

booths, network with certain people, or complete educational tasks.

4LEVERAGE

INTERACTIVE EXHIBIT SPACES

Why it matters: Large exhibitions can overwhelm attendees if the booths are static and uninspiring.

Best practice: Encourage exhibitors to create interactive spaces where attendees can experience their products or services through demos, virtual reality (VR) experiences, or hands-on activities.

Trend to watch: The rise of immersive technology (AR/VR) in exhibition spaces is allowing for deeper engagement and memorable interactions.

5ENHANCE

NETWORKING WITH STRUCTURED OPPORTUNITIES

Why it matters: Networking is often one of the primary reasons attendees go to conferences, but with large crowds, it can feel impersonal. Best practice: Offer structured networking events, like curated matchmaking services, speed networking, or industry-specific roundtable discussions.

Pro tip: Use AI-powered tools to recommend connections for attendees based on their profiles and interests, enhancing targeted networking opportunities.

6ENGAGE ATTENDEES ON SOCIAL MEDIA IN REAL-TIME

Why it matters: Social media extends the reach of your event and allows attendees to engage with the content and each other beyond the physical space.

Best practice: Encourage live tweeting and Instagram posts using an event hashtag. Display a live social media wall at the venue to highlight attendee posts and drive further participation. Pro tip: Run social media contests that prompt attendees to share their experiences, tag sponsors, or visit specific booths.

7CREATE AN

IMMERSIVE WELCOME EXPERIENCE

Why it matters: First impressions matter,

especially at large conferences. An engaging welcome can set the tone for the entire event.

Best practice: Greet attendees with an immersive entrance, such as interactive installations or digital displays that display the event highlights and key sessions.

Pro tip: Offer a VIP welcome experience for select attendees, giving them early access or special seating at key sessions.

8USE

DATA TO PERSONALISE THE ATTENDEE EXPERIENCE

Why it matters: Personalisation enhances engagement by making attendees feel that the event is tailored to their specific interests.

Best practice: Collect data from registration forms, pre-event surveys, and event apps to offer personalised session recommendations,

exhibitor booths to visit, or targeted networking opportunities.

Example: Send personalised reminders through the app about sessions or exhibitors based on attendees’ selected preferences.

9FOCUS

ON ENGAGEMENT BEYOND THE CONFERENCE FLOOR

Why it matters: Engagement does not only happen in session rooms or exhibition halls. It extends into every part of the attendee’s experience.

Best practice: Create dedicated lounges, interactive brand activation zones, or sponsored recharge stations where attendees can relax, network, or engage with content in a low-pressure environment.

Idea: Use pop-up experiences or surprise elements (like flash mobs or live art installations) to grab attention and create buzz throughout the venue.

10KEEP

ENGAGEMENT GOING POST-EVENT

Why it matters: The end of the event does not have to mean the end of engagement. Post-event follow-up is essential for maintaining attendee interest and encouraging future participation.

Best practice: Share session recordings, exhibitor content, and post-event surveys to gather feedback. Invite attendees to join a digital community or forum for ongoing discussions.

Pro tip: Send a personalised thank-you message with highlights from the event and offer exclusive early-bird discounts for next year’s conference.

Large conferences and exhibitions present unique challenges for attendee engagement, but with the right mix of technology, interactive experiences, and personalised touches, you can ensure that your event captures attention and drives meaningful interaction. Implement these top ten best practices to create a memorable, engaging experience that keeps attendees coming back year after year. 4

Empowering Change

The SANCB provided key support to the organisers of the 2024 GBFS National Conference. Meetings hears from Bekiwe Gijana, GBFS National Deputy President, on how the event came together and the positive impact it had.

The Girls and Boys Friendly Society (GBFS) recently celebrated a successful conference in Bela-Bela, Limpopo, thanks to the support of the South African National Convention Bureau (SANCB). This conference facilitated youth empowerment discussions and promoted economic growth within South Africa’s smaller towns.

SANCB’s backing enabled the GBFS to secure a suitable venue and cover accommodations and logistics for over 100 participants.

“Without SANCB’s help, we would have struggled to find a venue that could cater to our needs,” commented Bekiwe Gijana, GBFS’s National Deputy President.

The event aligned well with the SANCB’s Villages, Towns, and Small Dorpies (VTSD) initiative, a programme focused on boosting economic activity in South Africa’s smaller communities. Hosting the event in Bela-Bela supported GBFS’s goals of engaging with youth in local areas.

“Holding the conference in Bela-Bela allowed us to bring youth development conversations to a community that truly understands the challenges young people face in smaller towns,” Bekiwe highlighted.

SANCB’s logistical expertise proved invaluable, particularly in managing the complexities of a multi-day event. With SANCB’s guidance, GBFS was able to navigate essential aspects like vendor selection, budgeting, and logistics for all participants. “Their team guided us through the whole process, from identifying the right vendors to ensuring we stayed on budget,” said Bekiwe. SANCB’s support allowed the GBFS team to focus on their mission rather than on operational details, which included managing accommodations and catering for all delegates.

“Thanks to SANCB’s input, everyone was comfortable, well-fed, and fully able to participate in the conference,” she added.

INTERNATIONAL VOICES

In addition to operational support, SANCB expanded GBFS’s visibility internationally. During GBFS’s recent promotional trip to the United States, SANCB’s New York team provided promotional materials and helped create international awareness.

“We were able to raise awareness about the GBFS and our national conference in ways we’d never imagined,” Bekiwe explained, emphasising how SANCB’s support attracted partnerships and elevated GBFS’s global credibility. In addition, SANCB’s efforts laid the groundwork for future international engagements, such as GBFS’s planned participation in the Africa Conference in Liberia.

SANCB’s support also enabled GBFS to showcase youth empowerment initiatives on a larger scale. The VTSD programme played a prominent role in venue selection, with Bela-Bela representing a strategic choice aligned with SANCB’s goal of attracting conferences to smaller regions to promote economic inclusivity. “The VTSD project is exactly what we needed to showcase that impactful events can take place outside of the major cities,” said Bekiwe, noting how the conference underscored the importance of local engagement in youth initiatives.

THE FUTURE

Looking ahead, GBFS hopes to formalise this partnership through memorandums of understanding, ensuring sustained collaboration.

“We’re already in discussions about how we can

work with SANCB again for future events,” Bekiwe shared. With SANCB’s backing, GBFS envisions expanding its reach to potentially host international events that focus on youth empowerment and development. The conference’s success has inspired GBFS to explore larger-scale initiatives, emphasising that “when SANCB is involved, people take notice.”

Ultimately, the SANCB’s support for the GBFS National Conference went beyond financial assistance. By aligning with the VTSD Programme, SANCB facilitated a dual impact: strengthening local economies in smaller towns and positioning GBFS for further global engagement. Reflecting on the event’s success, Bekiwe noted, “Together, we’re building a future where young people can thrive and where South Africa continues to shine on the global stage.”

Fishing for Opportunities

The SANCB played a pivotal role in ensuring the 6th Southern African Marine Linefish Symposium could go ahead. Meetings talks to fishery expert, Professor Warren Potts, who has been key in driving the event and its outcomes.

Marine linefishery is vital for the livelihoods and the recreation of almost one million people in South Africa. However, more needs to be done to ensure that our precious ecosystems are protected and that those who depend on linefishing are sufficiently supported. That is precisely what the 6th Southern African Marine Linefish Symposium, hosted by the National Research Foundation and the South African Institute for Aquatic Biodiversity, sought to achieve.

The symposium was dedicated to establishing a balanced approach towards linefishing in our oceans and seas. Running between August 19 and 23, 2024, at Mpekweni Beach Resort in the Eastern Cape under the theme of “Fish, Fishers and the Future”, significant strides were made in the areas of fisheries management and conservation. Together with the support from the South African National Convention Bureau (SANCB), the event facilitated impactful discussions and fostered initiatives that will benefit the regional fishery industry well into the future.

Professor Warren Potts, a researcher, lecturer, and supervisor at Rhodes University’s Department of Ichthyology and Fisheries, highlighted the SANCB’s role in helping secure an ideal venue, saying, “Having everyone in one place – from scientists to students to stakeholders – was invaluable for creating a collaborative environment.”

The SANCB’s funding also allowed for the attendance of students from various southern African countries, which promoted a forward-looking, development focus. Expressing his gratitude for the SANCB’s support in bringing

the symposium together, Potts said: “We were able to establish meaningful connections and even introduced Linefish Connect, a network aimed at strengthening ties beyond this one event.”

Linefish Connect is expected to play a critical role in maintaining collaboration among industry practitioners and researchers, offering a platform to advance fisheries research and development to inform policy.

KEY OUTCOMES

A particularly noteworthy outcome was the collaboration with the Keiskamma Trust, a local art collective that created a linefish tapestry for the event. “Working with Keiskamma Trust was more than symbolic; it represented our commitment to fostering local engagement and cultural appreciation,” Potts shared. The partnership will extend into future events, including the World Recreational Fisheries Conference in 2026, where the Keiskamma Trust will play an expanded role. Without the support of the SANCB, this collaboration would not be possible.

The symposium also shone a light on the challenges within the fishery industry, particularly around governance. Potts underscored the obstacles in the current regulatory environment: “Our fishery is poorly governed, with outdated policies that haven’t adapted to contemporary practices.” He emphasised the need for inclusive policy changes, noting that the Marine Living Resources Act, now under review, presents an opportunity to revise these policies. Through Linefish Connect, the symposium participants

aim to push for earlier and more inclusive input into this review, thereby creating a “unified voice” that can shape future regulations. Overall, the symposium, with SANCB’s backing, has laid the groundwork for meaningful improvements in sustainable fisheries governance. Potts believes the collaboration will drive further impact: “This isn’t just about ecological management; it’s about creating a socio-economic framework that supports our communities and their environment.”

Together, the symposium’s outcomes mark a substantial step forward for regional fisheries management and the broader goal of sustainable development across Southern Africa’s coastal communities.

With the support of the SANCB, the

Southern African Fisheries Ecology Research (SAFER) Lab has secured the bid to host the 11th World Recreational Fisheries Conference. It will be the first time that the conference will be hosted on African soil.

How to Secure Event Sponsorships: A Comprehensive Guide

Securing event sponsorships is an essential aspect of organising successful events, whether they are corporate conferences, charity fundraisers, music festivals, or industry expos.

Sponsorships not only provide financial support but also bring credibility, marketing resources, and strategic partnerships that enhance the overall impact of an event. However, securing sponsorships requires careful planning, targeted outreach, and the creation of win-win propositions for potential partners. This article will provide a step-by-step guide on how to secure event sponsorships effectively.

UNDERSTAND YOUR EVENT AND AUDIENCE

Before reaching out to potential sponsors, you must have a clear understanding of your event and its target audience. This foundational step allows you to identify the types of companies that would benefit from aligning with your event. Sponsors are generally looking for events that attract their target demographic and offer value in terms of brand exposure, sales opportunities, or community engagement.

• Define Your Event Objectives: Whether the event is aimed at creating brand awareness, networking, celebrating a milestone, or raising funds for a cause, these objectives must be clear. Knowing the event's purpose helps you tailor sponsorship packages.

• Identify Your Audience: Understand the demographics and psychographics of your attendees. Factors such as age, gender, income level, profession, and interests help you determine which sponsors are best suited to your event.

• Know Your Event's Unique Value Proposition: What makes your event special or different? It could be the scale of the event, the industry focus, the keynote speakers, or the location. A unique proposition makes it easier to convince sponsors of your event’s appeal.

RESEARCH POTENTIAL SPONSORS

To attract the right sponsors, you must do thorough research to identify companies that

align with your event’s mission, target audience, and values. Avoid sending generic sponsorship proposals to irrelevant businesses, as this often leads to rejections.

• Look for Aligned Brands: Find companies that have a history of sponsoring events similar to yours. For instance, if you're organising a tech conference, tech companies or brands in adjacent industries (e.g., software providers, gadget manufacturers) would be ideal targets.

• Research Competitors' Sponsorships: Investigate sponsorship arrangements of similar events or your competitors. This will give you a sense of which companies are likely to sponsor your event and help you approach them with a relevant proposition.

• Target Companies With Current Marketing Goals: Identify companies that are actively pursuing marketing goals that align with your event. For example, a company that is trying to reach a younger audience may be interested in sponsoring a music festival or tech expo.

DEVELOP SPONSORSHIP PACKAGES

Creating tailored sponsorship packages that offer clear benefits to the sponsor is essential. A well-crafted sponsorship package outlines what the sponsor will gain by partnering with your event and how their involvement can be measured in terms of return on investment (ROI).

• Offer Different Sponsorship Levels: Tiered packages (e.g., Gold, Silver, Bronze) provide flexibility for sponsors with different budgets and marketing goals. Each tier should offer increasing levels of exposure and benefits, such as brand mentions, booth space, or exclusive access to attendees.

• Include Tangible and Measurable Benefits: Sponsors need to know how their investment will translate into value. Tangible benefits include logo placement on event materials, mentions in social media campaigns, branded giveaways, and speaking opportunities. Measurable benefits might include data on attendee engagement, social media impressions, or email open rates from marketing campaigns.

• Customizable Options: Some sponsors may want bespoke packages that cater to their unique goals. Offer the flexibility to create tailored packages, whether it's sponsoring a particular session, event app, or after-party.

CREATE A PERSUASIVE SPONSORSHIP

Your sponsorship proposal is a critical tool in your outreach strategy. It should be professional, concise, and clearly outline the value a sponsor will gain from partnering with your event. The key is to focus on how the sponsorship benefits the company, rather than merely emphasising how the event will benefit from their support.

• Start With a Compelling Introduction: Begin by summarising your event and its objectives. Capture the attention of potential sponsors by highlighting your event's unique selling points and why their brand should align with it.

• Provide Detailed Audience Insights: Include data on your target audience, such as demographics, interests, and past attendance figures. This information helps sponsors gauge how well your event aligns with their marketing goals.

• Highlight Sponsorship Benefits: List the benefits for sponsors, emphasising brand exposure, audience engagement opportunities, and any exclusive perks such as media interviews or VIP access.

• Include an ROI Projection: Provide an estimate of the potential return on investment for the sponsor. This could be based on audience size, social media reach, or past sponsorship success stories.

NETWORK AND BUILD RELATIONSHIPS

While email outreach and proposals are important, building relationships through networking is a powerful way to secure event

sponsorships. Face-to-face interactions allow you to build trust, convey your passion for the event, and gain insights into a sponsor’s needs.

• Attend Industry Events: Go to trade shows, conferences, and networking events where you’re likely to meet potential sponsors. Building relationships with key decision-makers in person increases the likelihood of a sponsorship deal.

• Leverage Your Existing Network: Reach out to previous sponsors, vendors, or industry colleagues who may have contacts within sponsoring companies. Personal introductions or referrals often carry more weight than cold pitches.

• Engage on Social Media: Follow and engage with potential sponsors on social media. Commenting on their posts, sharing their content, or starting conversations about relevant topics can help get your event on their radar.

FOLLOW-UP AND NEGOTIATE TERMS

After submitting your sponsorship proposal, follow up consistently but professionally. Sponsors may need time to review proposals, consider budgets, or determine if the event aligns with their goals.

• Follow-Up Emails: A gentle reminder a week or two after your initial pitch can encourage sponsors to respond. If a company shows interest, schedule a call or meeting to discuss the proposal further.

• Be Prepared to Negotiate: Flexibility is key when negotiating sponsorship deals. Some sponsors may ask for adjustments to the proposed benefits or offer different forms of support (e.g., in-kind sponsorships). Be open to discussing their needs and finding a middle ground.

• Lock in Long-Term Partnerships: If a sponsor expresses interest, discuss the

possibility of a long-term relationship. Offering sponsorship packages for multiple events over several years can provide them with more stability and encourage a longer commitment.

DELIVER VALUE AND REPORT BACK

Once you’ve secured sponsorships, it’s essential to deliver on your promises and provide sponsors with tangible results. This ensures they are satisfied with their investment and may return as a sponsor for future events.

• Execute Flawlessly: Ensure that all sponsor benefits are delivered as promised. This could include placing logos on banners, acknowledging sponsors in speeches, or providing VIP access.

• Provide Post-Event Reports: After the event, send a comprehensive report detailing the success of the sponsorship. Include metrics such as audience engagement, social media reach, and photos of brand exposure during the event. A post-event report demonstrates professionalism and can help build a case for future sponsorships.

• Express Gratitude: Thank your sponsors publicly and privately. A personalised thank-you note, a shout-out on social media, or even a post-event gathering can go a long way in maintaining good relationships.

Securing event sponsorships is a multi-step process that requires research, creativity, and effective communication. By understanding your event’s value, targeting the right sponsors, creating compelling proposals, and delivering exceptional value, you can build long-term partnerships that benefit both your event and the sponsoring brand.

With the right approach, sponsorships can significantly elevate your event’s success and help you build a lasting reputation in your industry. 4

Top South African Service Providers and Suppliers in the MICE Industry Throughout 2024

AIn 2024, South Africa's MICE (meetings, incentives, conferences, and exhibitions) industry has experienced remarkable growth, fueled by the rising demand for innovative solutions, eco-friendly practices, and flawless event execution.

t the heart of successful events are service providers and suppliers who ensure that every detail, from logistics to technology, is seamlessly managed. Let's delve into some of our top South African service providers and suppliers who have made a significant impact on the MICE industry this year.

GL EVENTS SOUTH AFRICA: TEMPORARY INFRASTRUCTURE AND EVENT RENTALS

GL events South Africa has cemented its reputation as a leading provider of temporary event infrastructure, including pavilions, marquees, and exhibition stands. In 2024, they continued to dominate the market by offering versatile and customisable solutions for large-scale events such as exhibitions, corporate galas, and outdoor conferences.

Their temporary structures are known for their durability and aesthetic appeal, providing high-quality spaces that can be adapted to any event requirement. GL Events’ focus on sustainability has also been a key feature in 2024, as they introduced eco-friendly materials and energy-saving solutions to reduce the environmental impact of large events.

BIDVEST CATERING SERVICES: EXCELLENCE IN FOODSERVICE SOLUTIONS

Bidvest Catering Services has established itself as a leader in food service solutions across South Africa, consistently delivering excellence through innovation in multiple sectors. With a proven track record, they enhance the lives of their clients by allowing them to focus on their

core business, ensuring transparency and trust in every partnership.

In 2024, Bidvest Catering Services has continued to grow, driven by their passion for people and flavor. Their commitment to quality and attention to detail has made them a preferred choice for events of all sizes, contributing significantly to the success of the MICE industry.

GEARHOUSE SOUTH AFRICA: EVENT TECHNOLOGY AND AV EXPERTISE

Gearhouse South Africa is a dominant player in the field of audio-visual (AV) services, event technology, and staging solutions. With branches across major South African cities, including Johannesburg, Cape Town, and Durban, Gearhouse has become synonymous with excellence in event production.In 2024, Gearhouse’s strength has been its ability to deliver comprehensive AV services for both large-scale conferences and smaller corporate events. Their innovative use of virtual and hybrid event technologies, including 3D projection mapping, live streaming, and interactive displays, helped event organisers engage attendees both in person and online. Gearhouse’s commitment to offering environmentally friendly solutions, such as energy-efficient lighting and low-waste setups, has also contributed to their status as a leader in sustainable event production.

TOURVEST MICE: INNOVATORS IN EVENT MANAGEMENT

Tourvest MICE is a South African company with a global footprint, specialising in the meetings, incentives, conferences, and events (MICE) industry. As a sub-division of Tourvest Travel Services (TTS), a specialised division of Tourvest Holdings (Pty) Ltd, Tourvest MICE benefits from the economies of scale and financial stability of Southern Africa’s largest diversified travel and tourism group. With operations in Johannesburg and Cape Town, Tourvest MICE excels in conference and event management,

professional conference organiser services (PCO), destination management company services (DMC), inbound and outbound incentive travel, and global immersions/executive education. In 2024, their innovative strategies and continuous service improvements have redefined specialised corporate travel, making them a key player in the MICE industry.

INSPIRE FURNITURE RENTALS: PREMIUM EVENT DÉCOR AND FURNITURE SOLUTIONS

Inspire Furniture Rentals is one of South Africa’s leading providers of high-end furniture and décor solutions for corporate events, exhibitions, and special functions. Their wide range of modern, stylish, and functional furniture has made them a preferred partner for MICE planners looking to create visually appealing and comfortable environments. In 2024, Inspire Furniture Rentals continued to shine with their ability to provide customised, on-trend furniture solutions that suit the unique needs of each event. Their commitment to sustainability is evident through their use of eco-friendly materials and a focus on reusability. By offering a mix of classic and contemporary furniture options, Inspire Furniture Rentals has solidified its place as a go-to supplier for businesses seeking premium event setups that leave a lasting impression.

CVENT:

COMPREHENSIVE

EVENT MANAGEMENT AND TECHNOLOGY SOLUTIONS

Cvent is a global leader in event management technology, providing software solutions that streamline the planning and execution of events. With its powerful suite of tools, Cvent has transformed how organisers manage everything from venue selection to attendee registration and engagement.

In 2024, Cvent’s impact on the South African MICE industry was significant, particularly with its emphasis on data analytics and virtual event

platforms. Their innovative features allowed event planners to create personalised experiences for attendees while maintaining a focus on measurable outcomes. By providing tools for managing logistics, tracking attendee engagement, and conducting post-event analysis, Cvent has established itself as an essential partner for MICE professionals looking to enhance their event strategy.

The South Africa National Convention Bureau (SANCB) is a pivotal organisation within the MICE industry, dedicated to promoting South Africa as a premier destination for meetings, incentives, conferences, and exhibitions. As part of South African Tourism, SANCB works tirelessly

Inspire Furniture Rentals

SOUTH AFRICA NATIONAL CONVENTION BUREAU (SANCB): CHAMPIONS OF MICE EXCELLENCE

to attract international events and conferences to the country, showcasing its world-class facilities and services.

In 2024, SANCB has continued to strengthen its partnerships and initiatives, driving significant growth in the MICE sector. Their efforts have not only enhanced South Africa's reputation as a top MICE destination but also contributed to the economic development of the region.

GIGSTER: MASTERS OF EVENT ENTERTAINMENT

Gigster is a premier entertainment company in South Africa, specialising in providing top-tier entertainment for events, corporate functions, private parties, weddings, concerts, festivals, and shows. Known for their diverse range of entertainers, including musicians, comedians, celebrities, and novelty acts, Gigster ensures that every event is memorable and engaging.

In 2024, Gigster has continued to elevate the entertainment experience, offering innovative and interactive performances that captivate audiences and enhance the overall event atmosphere.

TEAM BUILDING SA: EXPERTS IN CORPORATE TEAM BUILDING

Team Building SA is a leading provider of corporate team-building activities in South Africa, specialising in creating engaging and impactful experiences for businesses. Their diverse range of activities is designed to enhance team cohesion, boost morale, and improve productivity.

In 2024, Team Building SA has continued to innovate, offering unique and tailored programmes that address the specific needs of various organisations. Their commitment to excellence and client satisfaction has made them a trusted partner for companies looking to strengthen their teams.

CHAT'R XPERIENCES: INNOVATORS IN SUSTAINABLE EVENT SOLUTIONS

Chat'r Xperiences has quickly become a standout in the South African MICE industry, offering unique and tailored event experiences. In 2024, their sustainability-focused division has been a game changer, providing environmentally responsible solutions that align with the growing demand for green events.

Chat'r Xperiences' sustainable division specialises in low-impact event planning, offering services such as eco-friendly catering, waste reduction

initiatives, and carbon-offset programs. They also work closely with local suppliers to ensure that events incorporate locally sourced materials and sustainable products. Their holistic approach to sustainability, paired with innovative event concepts, has made them a preferred choice for companies looking to host events with a positive environmental footprint.

ALLIANCE SAFETY MANAGEMENT: LEADERS IN EVENT SAFETY

Alliance Safety Management is a premier event safety and risk management company in South Africa, dedicated to ensuring the safety and security of attendees and participants. With a focus on customised solutions, Alliance Safety Management integrates advanced technology and professional personnel to deliver comprehensive safety services. Their commitment to excellence and peace of mind has made them a trusted partner for events of all sizes, contributing significantly to the success and safety of the MICE industry.

SCAN DISPLAY: LEADING EXHIBITION AND STAND DESIGN

As one of South Africa’s premier exhibition stand design and display companies, Scan Display has been instrumental in transforming conference and trade show spaces into visually stunning environments. Known for their creativity and innovative approach to stand design, Scan Display offers solutions that enhance brand visibility while maintaining a focus on sustainability. In 2024, Scan Display continued to lead the way by providing modular, eco-friendly exhibition stands. Their use of recyclable materials and commitment to reducing the environmental footprint of event setups was a significant selling point for companies looking to align with green initiatives. Their ability to combine functionality with eye-catching design helped them stand out as a trusted supplier for MICE events across various industries.

These service providers form the foundation of the industry, playing a crucial role in maintaining South Africa's status as a premier destination for conferences, exhibitions, and corporate events both regionally and globally. With their unwavering commitment to excellence, they continue to drive the success and growth of the MICE industry. 4

CHAT'R XPERIENCES

A Hospitality Solution For Every Occasion

Barmotion stands out in the business events industry for its full-service hospitality solutions that seamlessly integrate with each clients’ corporate identity. Meetings learns more about the secret behind its success.

Barmotion’s ability to incorporate client branding into every aspect of its setup, as well as its professional service delivery and meticulous logistical management, have seen it grow into a well-known and much-loved brand. Their expertise covers a wide range of events, from intimate corporate functions to large expos, and their slick execution provides a fun, immersive experience for visitors.

BRAND INTEGRATION

Barmotion offers a range of event services, including professional-grade bar installations, equipment supply, and trained staff – relieving clients of logistical complexities. This all-in-one approach means event planners trust Barmotion with a complete hospitality solution that enhances the overall attendee experience. Barmotion has mastered the art of integrating client branding into their bar setups, with visuals and themes that reflect the client’s identity, whether for high-end product launches or family events.

The company’s hallmark is its creativity. Customising menus and bar designs makes each event is completely unique. Barmotion’s services extend beyond functional installations, and they work tirelessly to create branded experiences that engage guests and set the scene for a welcoming atmosphere.

ELEVATING ELECTRA MINING AFRICA

Barmotion’s capabilities were exemplified at Electra Mining Africa, where they managed 22 distinctive stands, showcasing their adaptability and logistical mastery. Each stand included bar setups – ranging from coffee bars and cocktail stations to food and snack bars with delectable delights.

Tap bars serving beer and cider provided a casual touch while ensuring a broad offering for delegates.

What set Barmotion apart was their seamless integration of client branding, with each bar serving as an extension of the exhibitor’s presence, with its attention to detail in aesthetics and service delivery enhancing brand visibility. Smooth operational management resulted in an easy setup and breakdown, allowing exhibitors to focus solely on networking and engagement.

This event demonstrated Barmotion’s strength in handling complex logistics. By planning every detail, including staffing to inventory management, they delivered a flawless execution, reinforcing their reputation as a reliable event partner.

SUCCESS AT THE DATACENTRIX SHOWCASE 2024

At the Datacentrix Showcase 2024, Barmotion’s prowess in creating immersive, branded experiences came to life through its management of 21 individually themed bars. Each bar represented different brands, incorporating custom visuals and food and drink selections that resonated with guests and elevated the event’s atmosphere.

This approach not only showcased Barmotion’s creative acumen but also its ability to build strong brand-consumer connections through tailored experiences.

The event highlighted Barmotion’s operational expertise, from pre-event planning to real-time management. Their strategic co-ordination allowed for an uninterrupted flow, with staff prepared to engage attendees and maintain a lively environment. The combination of creativity, signature cocktails and décor solidified Barmotion’s position as an innovative leader in event hospitality.

THE ULTIMATE HOSPITALITY PARTNER

Barmotion’s consistent high-quality hospitality services makes it an essential partner for event planners seeking a blend of innovation, branding integration, and operational reliability. Their achievements at events like Electra Mining Africa and the Datacentrix Showcase illustrate their capacity to turn ordinary gatherings into extraordinary experiences.

Whether they are working at an exhibition, product launch, or family day, Barmotion’s encompassing services play an invaluable role in creating memorable, brand-aligned events that captivate audiences and foster meaningful interactions. 4

Unlocking New Frontiers for Tourism Growth: Key Takeaways from the 2024 TBCSA Leadership Conference

The 2024 Tourism Business Council of South Africa (TBCSA) Leadership Conference, held at the iconic Sun City Resort in the North West Province, has wrapped up its third successful year.

For two days, the Tourism Business Council of South Africa (TBCSA) Leadership Conference brought together key stakeholders from both the public and private sectors, as well as a range of dignitaries, guests, and delegates who contribute to South Africa’s tourism industry. Under the apt theme 'Tourism Matters', delegates engaged in debates, discussions, and collaborations, addressing urgent challenges facing the South African tourism sector and proposing solutions to drive sustainable growth in the industry.

South Africa has its sights set on an ambitious but achievable goal of attracting 15.6 million annual arrivals by 2030. With strategic public-private partnerships playing a pivotal role, the country is making impressive strides in getting more people to visit its shores and explore the diverse and rich tourism offerings across all its provinces. This year’s conference highlighted both the challenges and opportunities that lie ahead, while underscoring the critical importance of collaboration between government entities and the private sector to ensure seamless operations in the tourism value chain.

“We’ve had two productive days of discussions, and as always, the goal is to turn these conversations into actionable steps. We’ll collate the insights gathered here and ensure

that this isn’t just another ‘talk shop,’” said TBCSA CEO Tshifhiwa Tshivhengwa during his closing remarks.

VISA LEGISLATION: A CRITICAL MILESTONE

One of the standout achievements highlighted during the conference was the progress made in addressing challenges around visa issuance and related legislative frameworks. Over the past year, significant efforts have been made to streamline visa processing and improve the regulatory landscape for travellers and tourism businesses alike. The partnership between the TBCSA and the Department of Home Affairs has been instrumental in driving these changes, with Minister Leon Schreiber playing a key role in ensuring the country is on track toward implementing a more efficient, automated visa regime.

This shift is expected to ease entry for international tourists, skilled workers, and business travelers, thereby supporting South Africa’s tourism growth targets. Additionally, the Department of Home Affairs recently announced the introduction of a new remote working visa, catering to the growing global trend of digital nomadism. With more people seeking to work from remote locations, South Africa is positioning itself as a prime destination for these digital professionals,

offering an attractive blend of natural beauty, cultural experiences, and modern amenities.

Minister Schreiber’s commitment to improving visa processes has also included a concerted effort to clear the backlog of outstanding visa applications, a move that has been well-received by industry leaders. “We have a long way to go, but the progress we’ve made so far is promising. The industry can expect more improvements in the coming months as we continue to streamline and digitise the visa application process,” said the Minister Schreiber in his address to conference attendees.

THE TOURISM MASTER PLAN: A BLUEPRINT FOR SUSTAINABLE GROWTH

Another key focus of the conference was the Tourism Sector Master Plan, a comprehensive framework aimed at fostering inclusive and sustainable growth in the industry. This plan, which has received backing from the Cabinet, emphasises the importance of public sector support in driving the collective goal of tourism development. Tourism Minister Patricia De Lille has been at the forefront of championing this plan, and her leadership over the past year has been instrumental in securing several significant wins for the sector.

“We are on the brink of something extraordinary. The gains we’ve achieved in

the last year are remarkable, and with the full backing of the Cabinet, we’re poised to take the tourism industry to new heights,” said Minister de Lille during her keynote address. One of the most eagerly anticipated developments is the gazetting of the Tourism White Paper, which will provide an important regulatory framework for the industry. This policy document is expected to create a more enabling environment for tourism businesses, offering clear guidelines and objectives for the sector’s development.

On the transportation front, discussions during the conference centred around the need to increase South Africa’s aviation capacity to accommodate growing visitor numbers. This includes efforts to enhance local and international air connectivity, ensuring tourists have various options for travel when visiting the country. Deputy Director-General of Public Transport, Mathabatha Mokonyama, highlighted recent developments, including the clearing of the backlog in issuing tourism vehicle operating licences. In a move that will further streamline operations, the Department of Transport (DOT) has committed to rolling out an online application system for the issuing and renewal of tourism vehicle licences.

“These developments will make it much easier for tourism operators to obtain and renew their licences, ultimately reducing delays and ensuring smoother operations across the board,” said the Deputy Director-General Mokonyama.

Amendments to the National Land Transport Regulations now allow tour operators a 21-day grace period when applying for renewals, while applicants can also apply for accreditation and licences simultaneously. These regulatory changes are expected to alleviate some of the administrative burden on tourism businesses, allowing them to focus on delivering world-class experiences to their clients.

SPORTS AND EVENTS TOURISM: A NEW FRONTIER FOR GROWTH

As the tourism industry continues to explore new growth opportunities, sports and events tourism has emerged as a particularly promising avenue. Minister of Sports, Arts, and Culture, Gayton McKenzie, addressed conference attendees, inviting the tourism industry to take the lead in unlocking the potential of this high-growth sector. South Africa has long been a popular destination for international sporting events, but there is still significant untapped potential in this space.

“We need to re-imagine our role in the global sports and events tourism market. There is so much more we can achieve if we take a proactive approach and position South Africa as a premier

destination for major sporting and cultural events,” said Minister McKenzie.

One of the most exciting developments in this space is the ongoing effort to bring Formula One (F1) racing to South Africa. Talks are already underway with key stakeholders, and Minister McKenzieshared that these engagements have been fruitful, with progress being made toward securing the rights to host an F1 race in the country. “We’re working hard to meet the requirements, and we’ll have more updates in the coming months as we continue our discussions with the relevant parties,” he said.

The potential benefits of hosting an F1 race in South Africa are immense, from boosting the country’s international profile to generating significant economic impact through tourism spending, job creation, and infrastructure development. As South Africa continues to strengthen its reputation as a global events destination, sports tourism is expected to play a major role in driving future growth.

PUBLIC-PRIVATE PARTNERSHIPS: THE KEY TO UNLOCKING TOURISM’S FULL POTENTIAL

Throughout the conference, one message was clear: the future of tourism in South Africa depends on strong, collaborative partnerships between the public and private sectors. The TBCSA has been instrumental in fostering these partnerships, working closely with government entities to create a conducive environment for tourism businesses to thrive.

The council’s national air access initiative, which aims to improve both local and international air connectivity, remains a top priority. TBCSA is also focused on community engagement, with a commitment to educating local communities about the benefits of tourism and fostering their involvement in tourism development initiatives. By investing in infrastructure and community development, the industry can create

ecosystems that support both tourism growth and local economic empowerment.

Safety and security remain critical considerations for the tourism sector, and the TBCSA is working closely with government and law enforcement agencies to ensure that tourists feel safe when visiting South Africa. This includes ongoing efforts to strengthen tourism policing and improve the security of key tourism infrastructure.

“Our goal is to create a tourism industry that benefits everyone - from the businesses that operate within it to the communities that host visitors. By working together with our public sector partners, we can unlock new frontiers for growth and ensure a bright future for tourism in South Africa,” concluded Tshifhiwa. 4

About the TBCSA

The TBCSA is the unified voice for the country’s hospitality, travel, and tourism sector. Established in 1996, the TBCSA is a member-driven, not-for-profit organisation that represents the interests of businesses across the tourism value chain. The council’s mission is to drive growth and development in the sector by facilitating collaboration between the public and private sectors, monitoring macro-economic developments, and advocating for a competitive, responsible, and inclusive tourism economy.

Africa Tourism Leadership Forum and Awards Concludes Three-Year Tenure in Botswana

After an impactful three-year tenure in Botswana, the 7th Africa Tourism Leadership Forum (ATLF) and Awards concluded with remarkable success at The Grand Palm Hotel Casino Convention Resort in Gaborone.

Held from September 3-6, this year’s event, themed 'Charting a New Path Forward for Intra-Africa Travel, Tourism & Investments,' brought together key players across Africa’s tourism, travel, and hospitality sectors.

Hosted by Botswana Tourism Organisation (BTO), in partnership with UN Tourism, AfCFTA, BDO, and Africa Tourism Partners, ATLF 2024 served as a vital platform for dialogue, collaboration, and strategising the growth of intra-Africa travel and tourism. The event saw participation from over 800 in-person delegates and an additional 2,000 virtual attendees from more than 95 countries, representing a true pan-African and global interest in advancing the tourism sector on the continent.

A STRONG START WITH A VISIONARY OPENING ATLF 2024 was officially opened by Botswana's Vice President, Slumber Tsogwane, along with distinguished figures such as UN Tourism Secretary-General Zurab Pololikashvili, and Botswana’s Minister of Environment and Tourism, Nnaniki Wilhemina Tebogo Makwinja. The AfCFTA secretariat also played an active role in this prestigious gathering.

In his opening remarks, Vice President Tsogwane lauded the ATLF as an essential engine for boosting economic growth across Africa. He emphasised the importance of creating stronger connections within the continent’s travel and tourism sectors, stating, “Africa

Tourism Leadership Forum is a Pan-African dialogue platform that unites key stakeholders from Africa’s travel, tourism, hospitality, and aviation sectors. It offers us the opportunity to network, share insights, and devise strategies for growing intra-Africa travel while enhancing the brand equity of Destination Africa.”

This vision echoed through the event as ATLF set the tone for a forward-looking dialogue about how Africa’s tourism industry can become more self-sufficient, competitive, and inclusive.

HIGH-LEVEL ATTENDANCE AND KEY HIGHLIGHTS

ATLF 2024 attracted senior dignitaries and decision-makers, including heads of state, ministers, policymakers, directors of tourism, and senior executives from travel, hospitality, and aviation sectors across Africa. This high-level engagement underscores the significance of the event in shaping tourism strategies and policies on the continent.

The event featured diverse activities such as B2B sessions, an exhibition, a destination showcase, and a specialised Entrepreneurial MICE Masterclass. These activities provided attendees with a comprehensive understanding of current market trends and business opportunities within Africa’s tourism landscape. A key focus of the forum was exploring ways to drive intra-Africa travel. This approach promotes the idea that Africa’s tourism sector can be buoyed by

creating greater accessibility and collaboration between African nations, ensuring that the industry is not overly reliant on foreign markets.

RECOGNIZING EXCELLENCE AT THE AFRICA TOURISM LEADERSHIP AWARDS

One of the highlights of the ATLF was the prestigious Africa Tourism Leadership Awards. This annual event, which recognizes individuals and organisations making significant contributions to the African tourism industry, celebrated the achievements of leaders who are committed to sustainability, innovation, entrepreneurship, and community engagement. Among the honorees at the 2024 awards was Roger Foster, CEO and Managing Director of Airlink, South Africa, who received the highly coveted Destination Africa – Lifetime Achievement Award. His dedication to enhancing regional connectivity through air travel has played a crucial role in fostering greater collaboration within Africa’s travel and tourism ecosystem. Special recognition was also given to two influential women in African tourism: Keitumetse Setlang, CEO of Botswana Tourism Organisation, and Elcia Grandcourt, Director of the Africa Department at UN Tourism. Both were acknowledged for their exceptional contributions to promoting tourism on the continent, with Grandcourt being particularly noted for her leadership in advancing tourism policy development in Africa.

EMPOWERING THE NEXT GENERATION

One of the most exciting components of ATLF 2024 was the Africa Youth in Tourism Innovation Challenge, a competition designed to empower young entrepreneurs within the tourism and travel tech sectors. The challenge encourages the development of innovative, bankable solutions that address the unique challenges and opportunities in Africa’s tourism industry.

This year’s winner was Joseph Owiredu from Ghana, whose innovative tourism project garnered significant attention. Runners-up included Rosalia Haufiku Laudika from Namibia and Ajena Jafar, all of whom showcased impressive ideas and demonstrated the immense potential for youth-led innovations to transform the future of African tourism.

Through initiatives like the Innovation Challenge, ATLF continues to inspire and equip young Africans with the skills and resources necessary to contribute meaningfully to the tourism sector.

THE ROLE OF AFCFTA AND THE FUTURE OF INTRA-AFRICA TOURISM

The Africa Continental Free Trade Area (AfCFTA) was a central topic of discussion at ATLF 2024. As the largest free-trade area globally by member states, AfCFTA holds significant

potential for transforming Africa’s tourism landscape by reducing trade barriers and creating more opportunities for cross-border investments.

During the event, representatives from AfCFTA highlighted the critical role of trade agreements in facilitating the growth of intra-Africa travel. By improving infrastructure, easing visa restrictions, and enhancing regional collaboration, AfCFTA aims to make travel between African countries more seamless and accessible.

As ATLF 2024 drew to a close, it became evident that the future of African tourism lies in the continent’s ability to harness the power of collaboration and shared vision, with AfCFTA being a cornerstone of that strategy.

BOTSWANA’S LEGACY AND A LOOK FORWARD

As the final year of Botswana’s three-year hosting tenure came to an end, the ATLF has undoubtedly left a lasting legacy in the country. Under the leadership of Botswana Tourism Organisation and its partners, the forum has successfully positioned Botswana as a key player in African tourism development.

Looking ahead, the future host nation of the ATLF is expected to build on the solid foundation laid in Botswana, continuing the critical dialogue on how Africa’s tourism industry can grow sustainably and inclusively in the years to come. With the next forum already on the horizon, there is palpable excitement about where ATLF will take the African tourism industry next.

The 7th Africa Tourism Leadership Forum and Awards in Gaborone, Botswana, once again demonstrated the importance of collaboration, innovation, and leadership in shaping the future of African tourism. By fostering a space where industry leaders, policymakers, and innovators can come together, ATLF is driving the growth of intra-Africa travel, tourism, and investment, while celebrating the achievements of those at the forefront of the industry’s transformation. As Africa continues to assert itself as a leading destination for global travelers, forums like ATLF will remain critical in ensuring that the continent’s tourism sector remains dynamic, resilient, and inclusive. 4

Exploring Kenya’s Tourism Gems: A Journey through MKTE and Mnarani Beach Club

The Magical Kenya Travel Expo (MKTE) has long been a highlight on the international travel calendar, showcasing the very best of Kenya’s tourism offerings.

Each year, the Magical Kenya Travel Expo (MKTE) gathers key players from the global travel industry, offering them a glimpse into Kenya’s diverse landscapes, rich cultural heritage, and world-renowned hospitality. MKTE 2024 has proven no different, providing the perfect platform to experience Kenya's vast tourism potential, including the unforgettable escape that is Mnarani Beach Club. This year’s expo saw Mnarani Beach Club stand out as a beacon of relaxation and cultural immersion, making it a must-visit destination for those looking to experience the true essence of Kenya. Located on the serene shores of Kilifi Creek, Mnarani combines the beauty of nature with the vibrancy of local culture, offering an idyllic setting for leisure travelers and corporate groups alike.

THE MAGIC OF MKTE

Held annually in Nairobi, the MKTE is a premier event for travel professionals from around the world to network, explore partnerships, and discover new opportunities in African tourism. For travel agents, tour operators, and media representatives, MKTE is a gateway to learning more about the region’s most alluring destinations.

Lisa Roos, a representative for Mnarani Beach Club who attended the MKTE, recounts her meeting with Salatan Ole Ntutu, the chief of the Maji Moto Masai tribe, who welcomed her with stories of local traditions and customs. “Travelling is more than just seeing places,” Lisa explains. “It’s about experiencing the essence of a location, its people, and its culture.”

As Kenya continues to recover and expand its tourism offerings post-pandemic, the 2024 edition of MKTE has been especially significant. New travel products, innovative trends, and sustainable tourism practices have taken center stage, with Mnarani Beach Club playing a role in showcasing Kenya's coastal charm.

Representatives from Mnarani took the opportunity to promote the resort’s unique appeal, demonstrating how it offers much more than a typical beach vacation.

With its soft sands and scenic vistas, the coastal town of Kilifi, where Mnarani is located, is a lesser-known gem, making it ideal for those seeking tranquility and a more intimate connection with nature. The expo’s visitors were treated to presentations that highlighted Kilifi’s

culture, history, and outdoor activities that make Mnarani Beach Club the ultimate destination for those in search of an off-the-beaten-track adventure.

MNARANI BEACH CLUB: A TRANQUIL RETREAT

As part of the MKTE experience, Mnarani Beach Club drew significant attention, not just for its picturesque location but for the experience it offers to travelers. A hidden paradise, Mnarani is a world away from the hustle of city life, providing guests with an opportunity to truly unwind.

“There’s a certain ‘welcoming’ you feel the moment you walk through the doors,” says Lisa. “It’s the rhythm in your hips, the lively beat your feet follow. That’s the heart of Mnarani’s soul, welcoming you to paradise.”

Set against the stunning backdrop of Kilifi Creek, Mnarani Beach Club presents an ideal escape for those looking to blend relaxation with exploration. Guests are greeted with the warmth of Kenyan hospitality, where the Swahili words “Jambo” (hello) and “Karibu” (welcome) are more than just greetings—they’re an invitation to connect with the culture and the people of Kenya.

AN IMMERSIVE EXPERIENCE

Beyond the resort’s tranquil ambiance, Mnarani Beach Club provides guests with a chance to immerse themselves in Kenyan culture. Local experiences, such as themed dining nights like Curry Sundays and African-themed evenings, allow visitors to savor the rich flavors of the region. The resort also offers cultural tours, wellness activities like Zumba and spinning, and the opportunity to engage with local artisans and community leaders.

This philosophy is deeply embedded in Mnarani’s ethos, with its staff and community working hand-in-hand to create an authentic Kenyan experience for every visitor. From taking part in village tours to experiencing local crafts and

cuisine, Mnarani Beach Club offers more than just a vacation - it’s an enriching journey into Kenya’s soul.

A PERFECT DESTINATION FOR MEETINGS AND EVENTS

While Mnarani Beach Club is known for its leisure appeal, it also caters to business travelers and corporate groups. The resort’s facilities make it a perfect venue for meetings, team-building retreats, and corporate events. With the growing trend of mixing business with leisure, known as bleisure travel, Mnarani offers an excellent balance between work and relaxation.

The peaceful surroundings provide an ideal setting for strategic meetings or intimate conferences, where attendees can disconnect from the distractions of everyday life and focus on the task at hand. Meanwhile, post-meeting relaxation is just a few steps away, whether it's a dip in the ocean, a wellness session, or a quiet moment by the creek.

As at MKTE 2024 demonstrated, Mnarani’s appeal extends beyond typical tourism - it is a destination that blends work, play, and cultural enrichment, catering to a wide range of travellers.

KENYAN CULTURE AND THE SPIRIT OF “HAKUNA MATATA”

One of the most iconic phrases visitors will hear in Kenya is “Hakuna Matata”, meaning “no worries.” This laid-back approach to life is something that Mnarani Beach Club embodies in every aspect. Whether you're lounging by the beach or enjoying a cultural dance performance, the resort encourages you to adopt this worry-free mindset, inviting you to fully embrace the present moment.

“The phrase ‘Hakuna Matata’ really captures the spirit of Kenya,” says Lisa. “It’s about letting go of your worries and simply enjoying life—something we want every guest at Mnarani to feel.”

From the vibrant greetings of “Jambo” and

“Karibu” to the cultural experiences offered on-site, Mnarani is more than just a place to stay - it’s a place to experience the true essence of Kenya. The resort’s commitment to sustainability, local engagement, and authentic hospitality makes it a standout destination in the country’s tourism portfolio, as was evident at MKTE 2024.

TRAVEL AS ENRICHMENT

Ultimately, Mnarani Beach Club believes in travel as a form of enrichment. As Lisa eloquently puts it, “Travel is a gift. It brings us closer to fascinating cultures and beautiful people, and opens our eyes to the remarkable beauty of the natural world. A holiday should be about more than just visiting famous landmarks; it’s about experiencing the soul of a place.”

For those who attended MKTE 2024 and were introduced to Mnarani Beach Club, it’s clear that the resort offers an unparalleled opportunity to explore the heart of Kenya. Whether for leisure, business, or a combination of both, Mnarani invites visitors to relax, recharge, and rediscover the joy of travel - Hakuna Matata. 4

Hospitality Junxtion Alliance: Who We Are and What We Offer

Founded in 2020, the Hospitality Junxtion Alliance (HJA) emerged from a strategic partnership between Mjunxtion and Hospitality Zone. Now a leading force in the Southern African hospitality industry, HJA provides comprehensive sales, marketing, and database solutions for hotels, lodges, and other hospitality entities. Our focus is on driving revenue growth, enhancing brand visibility, and exceeding our clients’ sales goals.

OUR VISION

Our vision is to become the go-to partner for hotels and hospitality brands across Southern Africa. We aim to set a new standard for excellence in hospitality sales and marketing by creating long-term growth strategies for our clients. By leveraging our extensive industry experience and continuously innovating, we stay ahead of market trends and meet the dynamic needs of the industry.

OUR MISSION

At HJA, we are dedicated to empowering hospitality brands through innovative, targeted solutions. Led by industry veterans Yolande Otto and Jeana Turner, our team brings a wealth of expertise to every project. We build meaningful relationships with our clients, focusing on delivering personalised attention and results-driven solutions that elevate their market presence.

OUR SERVICE OFFERING

HJA offers a wide range of services, combining traditional and digital marketing channels to provide comprehensive support for hospitality brands.

Targeted Direct Sales Representation

We offer bespoke sales representation, catering to both individual and group needs through in-person and virtual presentations. Our versatile

approach targets a variety of market segments, including travel agents, corporate clients, governmental organisations, and MICE professionals. We understand the unique needs of each segment and tailor our sales strategies accordingly to deliver effective results.

Lead Generation & Database Building

Our lead generation service goes beyond typical data collection. We meticulously research and identify potential buyers tailored to our clients’ needs. Our dedicated telesales team delivers highly targeted leads on a weekly basis, equipping our clients with valuable insights to foster meaningful business relationships.

Social Media Sharing & Media Exposure

A robust online presence is essential in today’s market. HJA helps clients leverage social media platforms to amplify their brand, ensuring their message reaches an engaged audience. We also utilise our strong relationships with key media outlets to secure standout coverage in the competitive hospitality landscape.

Email Marketing

With a database of over 10,000 qualified buyers, HJA’s email marketing services offer direct communication with potential clients across sectors such as corporate, government, and travel agents. Our targeted campaigns ensure clients’ messages reach the right people, enhancing visibility and driving impactful results.

Networking & Industry Connections

Networking is at the core of HJA’s approach. Our extensive industry connections enable us to link clients with key influencers, ensuring their brand remains at the forefront of industry developments.

Through events, professional associations, and introductions, we foster valuable relationships for long-term success.

Unlock the potential of your hotel, lodge, or hospitality product with our comprehensive sales and marketing solutions.

Site Inspection Assistance

First impressions matter, especially in hospitality. HJA’s site inspection assistance helps venues showcase their unique features, ensuring every inspection leaves a lasting impression on potential buyers.

WHY HJA?

With over 50 years of combined experience in the hospitality industry, HJA’s seasoned team is dedicated to delivering exceptional service and results. Co-founders Yolande Otto and Jeana Turner bring unparalleled industry knowledge, ensuring clients receive expert guidance tailored to their needs. HJA offers more than services — we provide a partnership dedicated to growing your business and increasing your market impact. For more information, email: info@hospitalityjunxtion.co.za 4

From targeted direct sales to effective lead generation and database building, we drive revenue growth and enhance brand visibility. Hospitality Junxtion Alliance is a full-service Sales &Marketing Representation company.

YOLANDE OTTO CO-FOUNDER

JEANA TURNER CO-FOUNDER

CANTREL

A dynamic South African rock band, is the creative collaboration between Neil Breytenbach of Prime Circle and his son, Jesse Breytenbach. Formed during the pandemic, while Jesse was attending high school via Zoom, Cantrel fuses raw rock energy with elements of rap, acoustic melodies, and commercial radio-friendly songs. Jesse’s powerful, mesmerising vocals paired with Neil’s rhythmic raps and commanding bass create an unforgettable sound.

In January 2024, Cantrel released their debut 17-track album, Drive, which marked the beginning of a nationwide tour alongside Prime Circle. Their single, Something in the Orange, released in June 2024, was followed by an international tour that took them to Istanbul and Austria. Now, their latest single Walls, released in October 2024, explores mental health themes, encouraging listeners to rise above negative thoughts and "save yourself from yourself", as Neil Breytenbach expresses.

The music video for Walls is a stunning visual accompaniment to the emotionally charged track, showcasing the band's artistic depth. Cantrel is set to tour South Africa in the coming months, bringing their electrifying performances to stages across the country. Stay connected with their social media for tour updates and future releases. For bookings, contact Cantrel via email at info@cantrelmusic.com or WhatsApp +27 (0)82 770 2300.

THE DRUMJ EXPERIENCE BY DALE SCHNETTLER

Dale Schnettler, the energetic drummer and co-songwriter for the multi-platinum South African rock band Prime Circle, has crafted a unique musical journey since starting his career at 16 with his father and brother in a cover band called Father and Sons.

At 18, Dale moved to the city to pursue formal drumming studies while playing in various cover bands and collaborating with original acts like Karen Zoid, Plush, and Garth Taylor. He also formed the band Soul Proxy, which achieved chart success on major South African radio stations. In 2005, Dale furthered his drumming education through an international correspondence course.

By 2008, he joined Prime Circle, performing alongside legendary bands like Metallica and Seether. In his free time, Dale launched his DJ project, DrumJ POWER3HOUR, delivering electrifying mashups of top dance tracks, featuring live drumming and percussion. Ideal for year-end functions, private parties, and corporate events, his performance is not to be missed.

For more information contact: Manager - Vicky-Lee +27 (0)83 314 5649 | info.schnettlerandco@gmail.com

MADHOUSE CONCEPTS

Madhouse Concepts, located in Johannesburg, South Africa, has been a leading music production house, event planning, and booking agent since 2015. They collaborate with top brands and artists to transform visions into unforgettable experiences, whether for large-scale events or intimate gatherings. Their extensive network includes bands, comedians, DJs, magicians, and sports celebrities, ensuring the perfect entertainment for any occasion.

With over 30 years of experience, Madhouse Concepts manages all aspects of event execution, from technical logistics to artist contracts, allowing you to enjoy your event without worry. They also specialise in crafting unique digital content and visual branding, working closely with talented graphic designers, musicians, and video production experts to create original jingles, captivating animations, and more. Led by Marco Gomes of Prime Circle, their dedicated team is passionate about delivering high-impact branding and event experiences tailored to your needs. Let them take care of the details while you enjoy a seamless event.

For more information contact: Marco Gomes, Director, Madhouse Concepts theteam@madhouseconcepts.co.za, +27 (0)83 616 4872, madhouseconcepts.co.za

FADING GRAY

A dynamic band making waves in the music scene with their distinct sound, blending genres to create an immersive and engaging musical experience. The group has garnered a strong following through their powerful performances and unique compositions that resonate with a wide range of audiences. Known for their energetic stage presence and commitment to producing quality music, Fading Gray is quickly becoming a recognized name both locally and internationally. Their ability to connect with listeners through emotional lyrics and captivating melodies sets them apart as a band to watch.

The band has built an impressive online presence, allowing fans to easily access their music and stay updated on upcoming shows. Their music is available on popular platforms such as Spotify, Apple Music, and YouTube Music, providing listeners with multiple ways to enjoy their tracks. Additionally, Fading Gray is active on social media platforms like Facebook, Instagram, and YouTube, where they engage with fans and share exclusive content, including behind-the-scenes footage and new releases. For event organizers or venues interested in booking Fading Gray for performances, the band can be contacted via email at bookings@fadinggray.co.za or info@fadinggray.co.za. Their official website, www.fadinggray.co.za, offers more details on the band’s journey, upcoming shows, and music releases, making it easy for fans and professionals alike to stay connected with Fading Gray's exciting musical endeavours.

TAKING STOCK

INDUSTRY VIEWS

Prioritising Mental Health in the Exhibitions Industry: A Path to Balance, Productivity, and Resilience

The fast-paced exhibitions industry can lead to burnout without proper self-care. By setting boundaries, managing time, and prioritizing mental health, professionals can balance the demands of event planning while maintaining a healthy work-life balance.

The exhibitions industry is known for its fast-paced and high-pressure environment, particularly during show seasons. While the excitement of pulling off an exceptional event is rewarding, it often comes at the expense of personal well-being. Balancing mental health while navigating tight deadlines, long hours, and the complexities of event planning is crucial. By integrating mindful practices, individuals in the industry can stay grounded and resilient even in the most demanding times.

SET BOUNDARIES

The demands of event planning make it easy to overextend yourself. It is essential to establish clear working hours and be comfortable saying "no" when necessary. Boundaries ensure you protect your personal time and prevent burnout by not taking on more than you can handle.

TIME MANAGEMENT

Breaking tasks into manageable steps can significantly reduce stress. Focus on what requires immediate attention, especially during peak seasons. Using tools like calendars or task management apps can help stay organised and on track. Tackling one task at a time creates a sense of accomplishment and reduces overwhelm.

REGULAR BREAKS

Amidst the chaos, taking short breaks is key to preventing burnout. Stepping away from your

desk, getting fresh air, or doing something relaxing, even for just a few minutes, helps reset the mind and improves focus for the next task.

PRACTICE SELF-CARE

Self-care should be a priority, regardless of the workload. Whether it is exercising, meditating, or indulging in hobbies, these activities recharge you mentally and physically. Regular self-care practices help you maintain energy and enthusiasm, especially during hectic periods.

SEEK SUPPORT

Working in a collaborative environment allows you to lean on your team when things get overwhelming. Whether it is seeking advice or simply venting, a dedicated support system makes managing stress more bearable. Likewise, offering help to colleagues fosters a balanced and supportive work culture.

MINDFUL TRANSITIONS

Between work and personal life, after a big event, it is essential to slow down and decompress. This downtime should be guilt-free; use it to reflect, rejuvenate, and recharge. A healthy work-life balance not only benefits your mental health but enhances overall productivity in the long run.

COMMUNICATE YOUR NEEDS

Being open about your workload or mental health challenges with your manager or team fosters a more supportive environment. Open

communication helps in managing expectations and ensures you are not carrying more than you can bear.

MAINTAIN PERSPECTIVE

It is easy to get caught up in work-related stress, but it is important to remember that your job does not define your worth. Celebrate your achievements and learn from challenges, but do not allow them to dominate your personal life.

MANAGING STRESS

In a time-sensitive industry like exhibitions, managing stress is critical. Planning and organising your day to prioritise urgent tasks can give you a sense of accomplishment and calm. Keeping track of monthly projects, especially during peak seasons, helps maintain clarity on what needs to be done and prevents feelings of being overwhelmed.

When supported by a cohesive team, it becomes easier to share workloads. Asking for help when needed, and offering it, when possible, creates a supportive and efficient working environment.

THE IMPORTANCE OF RECHARGING

In an industry that runs around the clock, it is vital to take time to unplug and recharge. Whether it is spending time with family, exercising, or engaging in activities that bring joy, taking time to relax and step away from work is key to maintaining mental wellness. This might include disconnecting from technology or stepping away from the phone, even if just for a brief period.

The event industry is often focused on creating memorable experiences for others. However, it is just as important to create positive experiences for ourselves. By prioritising self-care, setting boundaries, and embracing the support of colleagues, those in the exhibitions industry can maintain a healthy balance between work and life. And when things get overwhelming, seeking professional mental health support is not only a smart choice but a necessary one for long-term well-being.

"Being in the event industry, we are constantly focused on creating unforgettable experiences for others, it's easy to forget that we should be creating a positive experience for ourselves too. Prioritising self-care and setting boundaries can help maintain a healthy work-life balance." 4

YVONNE KOMANE SCAN DISPLAY AND AAXO YOUTH CHAPTER COMMITTEE MEMBER

AMANDA DUBE DMG EVENTS AND AAXO YOUTH CHAPTER VICE CHAIR

CHELSEA LINDEBOOM ENERGY, CAPITAL & POWER, HR CO-ORDINATOR

MEMBER ENGAGEMENT

INDUSTRY VIEWS

Getting the Temperature Right

Member engagement is often seen as the heartbeat of any association, reflecting the value and relevance an organisation brings to its community. However, measuring and increasing engagement can be complex, with no universal benchmarks or ready-made solutions.

The level of engagement of members with their association should be considered as a fever thermometer – a bit similar to what the number of voters showing up for the elections means for a democracy. Getting the temperature right is however not that easy, as there are no real benchmarks on levels of engagement, nor are there plug-and-play solutions for increasing engagement. But leveraging your core relationships can help. Let’s start with a confession: at AIPC, we do not see all our members all the time. Being a global association, bringing together our members physically or even virtually is not that straightforward, for a wide range of reasons – from financial to time zones. At the same time, member engagement is our top priority, as it reflects the value we offer to our community.

THE NAYLOR BENCHMARKING RESULT

AIPC is not the only one struggling with this. According to the 2024 Naylor Association Benchmarking Result, member engagement is one of the key challenges of associations worldwide, specifically when it comes to engagement with the new generation (number 3 challenge of the associations participating to the report). This might be linked to challenge number 2: communicating member benefits effectively. Perhaps it also has something to do with how we measure. Like 90% of associations worldwide, AIPC uses attendance to events as the key engagement indicator.

RETHINKING THE ENGAGEMENT MEASURE

So, in our reflection on increasing member engagement, we zoomed out and went back to basics. What is our core mission? Is it still relevant? What are the products and services we offer? Is there a clear link with the mission? Are there new needs we are not covering? Is our pricing correct? Finally, we agreed that our core value sits with our educational and networking offering, making the traditional measure (participation) a correct one. And while setting a target (the temperature) was easy, achieving it was something different. We needed to find the root problem.

It turned out that our key problem was ‘the last mile’. In supply chain management, this refers to the most expensive stage of the entire logistics journey, accounting for 53% of total delivery costs. In our case, it is about making sure that

the right person(s) within the member organisations is (are) aware of AIPC and its value proposal and has (have) all the information required to ignite the engagement. And similar to the logistics example, it is the most labour-intensive part of delivering the value proposal, as it involves keeping on top of changes in staff/roles/responsibilities at all our member organisations and managing relationships. Needless to say, that the pandemic stirred up things a bit, making this task challenging. Next to stepping up our game when it comes to identifying our go-to-persons, we also are getting help from our cavalry – the AIPC brand ambassadors.

ENTER THE BRAND AMBASSADORS

Like a lot of associations, AIPC has a core base of brand ambassadors. They represent AIPC values and showcase who we are through a few touchpoints, which are not limited to AIPC events. Their success is down to their ability to share authentic recommendations built from the ongoing relationship they have developed with AIPC. In a corporate environment, they are considered a valuable asset and integrated in the

overall multichannel engagement strategy. There are a number of reasons for this:

• Increased exposure, as the ambassadors will have access to different channels and audiences which are not available for AIPC directly (sometimes it might be as simple as word-of-mouth recommendations)

• Because the ambassadors have a deeper understanding of who we are, they become an extension of the AIPC team

• Our ambassadors also genuinely believe in the value we offer and are truly committed

• Finally, our ambassadors have the credibility to bring our message in an authentic way

Leveraging the networks and connections of our ambassadors enables us to move faster and more efficiently by re-engaging with members. Just as an example: a single mail from one of our ambassadors to five of his colleagues allowed us to re-engage ourselves with all of them.

Brand ambassadors are not the magic wand to solve the engagement challenge, but combined with a clear value proposition, efforts in getting the data right and a service offering subject to continuous improvement, they can achieve things close to magic. 4

SVEN BOSSU CEO: AIPC

SUPPORT LOCAL SUSTAINABILITY INDUSTRY VIEWS

Ensuring a More Accountable Events Industry

The growing awareness of environmental issues has led many companies to embrace the green movement, striving to incorporate sustainability into their operations. However, with this transition comes the insidious challenge of greenwashing.

Greenwashing can take many forms, including using vague terminology like ‘green’ or ‘sustainable’ without specific actions, focusing on minor environmentally friendly aspects of events while ignoring the larger carbon footprint, or worse, offering token gestures like offsetting flights without tackling the root causes of emissions. If we are to build trust and demonstrate the event industry’s commitment to a sustainable future, we need to focus on genuine, measurable improvements.

CALCULATE YOUR CARBON FOOTPRINT

One of the most effective ways the events industry can address sustainability is through accurate and transparent carbon reporting. Understanding the carbon footprint of an event is crucial, yet many organisers either do not know how to calculate it or rely on oversimplified data that does not tell the whole story. It is easy to underestimate just how much carbon an event generates. For instance, Grace Stead, sustainability expert and Founder of Steadfast Greening, noted in a recent Event Greening Forum (EGF) workshop that events often overlook the significant carbon emissions stemming from upstream and downstream activities.

These activities fall under what is known as Scope 3 emissions, which include everything from delegate travel and freight logistics to waste management post-event. A comprehensive carbon report must take all of these factors into account.

SHARE KNOWLEDGE AND BEST PRACTICES

As an industry, we must hold each other accountable for actual progress. Organisations should come together to exchange the best practices, innovative solutions, and lessons learned from both successful and unsuccessful initiatives. This openness will help create a collective approach that benefits the entire industry, making it easier for everyone to adopt genuine green practices.

For example, event professionals should engage with sustainability initiatives like the Net Zero Carbon Events (NZCE) project, which aims to help organisations in the events industry reach net-zero carbon emissions by 2050.

At the same time, event organisers should engage with their supply chain partners, from venues to service providers, to ensure that sustainability is built into every stage of an event. Whether it is collaborating with local caterers who source ethically produced ingredients, or

venues that use renewable energy, collabor ation is key to amplifying the impact of green initiatives.

SUPPORTING A MORE SUSTAINABLE EVENTS COMMUNITY

The industry must create a culture where sustainability claims are backed by data and results. This begins with improved carbon reporting and open dialogue about greener goals, but it also involves ongoing education and engagement. Through workshops, masterclasses, and sharing of best practices, the EGF offers guidance to ensure event professionals can implement practical, measurable steps toward greener events.

To ensure the events industry’s future aligns with the global drive toward net-zero emissions and environmental responsibility, organisations must embrace genuine sustainability. It is not enough to make lofty pledges or adopt half-hearted measures. We must move toward transparency, accurate carbon reporting, and true collaboration if we are to see meaningful progress. 4

JOHN ARVANITAKIS, CHAIRPERSON: EGF

EXHIBITION FREIGHTING

INDUSTRY VIEWS

Empowering Communities Through the Earn-as-you-Learn Programme

At the heart of Exhibition Freighting lies a commitment to family values, equality, and community upliftment.

Since its founding in 2002, Exhibition Freighting has been involved in various community initiatives, but it was in 2022 that they formalised these efforts under a dedicated program called the Earn-as-you-Learn initiative. This programme was born out of a desire to respond to the challenges brought on by the pandemic, which heavily impacted the exhibition and conference industry. As the ripple effects spread, crew members were left facing unemployment and poverty.

HANDS-ON TRAINING AND EXCITING CAREER OPPORTUNITIES

The Earn-as-you-Learn programme provides young people with hands-on, practical training in the logistics industry. Participants learn essential skills such as operating pallet jacks and forklifts, de-crating and re-crating cargo, effective communication, teamwork, and adhering to health and safety standards while working at show sites. This comprehensive training equips them with the tools they need for success, boosting their confidence and dignity, and opening up career opportunities both within and beyond the logistics sector.

"We believe in changing one life at a time," says Exhibition Freighting. "Our goal is to create a ripple effect that impacts not only the individual learners but also their families and the broader community. For us, it’s about ensuring that our success as a business has a lasting, positive impact on society."

MORE THAN JUST TRAINING: CREATING REAL-WORLD SKILLS

The company takes pride in the fact that the Earn-as-you-Learn program is more than just a training initiative - it’s a way for young people to gain real-world, tangible skills that can be applied across industries. The programme has already proven to be highly beneficial, with many learners becoming invaluable on-site support during exhibitions. Their fresh energy and dedication enhance the company's ability to deliver high-quality service to clients.

CLIENTS SUPPORTING A BIGGER CAUSE

One of the key advantages for clients who choose to work with Exhibition Freighting is knowing they’re not just engaging a logistics service but also contributing to a larger cause.

"By working with us, clients are supporting the development of young professionals and helping to create opportunities for those who need it most. It’s a partnership that goes beyond the job at hand - it’s about making a difference."

GROWING TOGETHER: A COMMITMENT TO GIVING BACK

As Exhibition Freighting continues to grow, the Earn-as-you-Learn programme will grow alongside it. "Giving back is part of who we are as a company," the team explains. "It’s a reflection of our core values and our commitment to contributing meaningfully to the communities we serve." With a clear focus on the future,

Exhibition Freighting is determined to keep empowering young people through this programme, helping them build brighter, more secure futures. "They rely on us - and so can you," the company affirms, confident that the Earn-as-you-Learn initiative will continue to drive positive change, one learner at a time.

In an industry as fast-paced and demanding as exhibitions and logistics, Exhibition Freighting is proving that success can be shared, and that businesses can thrive while uplifting the communities around them. 4

JACQUI NEL, DIRECTOR: EXHIBITION FREIGHTING

Bush, Berg And Beach THE FRIENDLY CITY INDUSTRY VIEWS

The Eastern Cape offers a blend of exceptional experiences. The PCO Alliance Network’s Cheryl Norwood-Young reveals the gems that planners can tap into.

As South Africa transitions into summer, the allure of its breathtaking landscapes and vibrant culture draws locals and tourists alike. This summer, discover the idyllic trio of berg, bush, and beach in a spectacular region of South Africa – the Eastern Cape.

The Eastern Cape boasts six of South Africa’s eight terrestrial biomes, making it a biodiversity hotspot. Gqeberha is also the only city within municipal boundaries where you can encounter the ‘Big 7’ – elephant, buffalo, rhino, lion, leopard, the southern right whale, and great white shark.

Five of our very fortunate PCO Alliance Network members embarked on a long-awaited Eastern Cape tour in September. We were hosted by the Eastern Cape Convention Bureau and Nelson Mandela Bay Tourism. Our first port of call was in the Addo Valley, where we all definitely want to return to one day.

We visited the Addo Wildlife Reserve, which was the chosen venue for the SAACI National Conference 2023 and one that lent itself well to the success of the event. Thereafter, we continued to various gorgeous lodges and B&Bs. What strikes one most about the Addo Valley is the friendliness, kindness and welcoming hearts of all the hoteliers and lodge owners.

The Addo Valley is just kilometres away from the Addo Elephant Park, the third largest game reserve in South Africa, which is quite

mountainous in parts. The game viewing is superb, and the birdlife is excellent. We were fortunate enough to have a guide from Blu-Pebbles Tours who was very knowledgeable about the animals and birds and taught us some fascinating facts.

Some of our country’s best beaches are in and around Gqeberha (Port Elizabeth) and East London. The coastline around Cape St Francis, west of Gqerberha, is renowned for its beautiful beaches, superb surfing and world-class hospitality, which we were fortunate to experience. Jeffreys Bay is internationally recognised as one of the best surfing beaches and is frequented by surfers worldwide. Paradise Beach is 15km of unspoilt beaches, dolphins and golden sand between Cape St Francis and Jeffreys Bay. Humewood Beach, Hobie Beach and Kings Beach in Gqeberha all have Blue Flag status. Nahoon Beach in East London is a surfer’s and swimmer’s paradise and is arguably East London’s most popular beach. Safe, beautiful, and uncrowded. Kariega Beach, between Gqeberha and Port Alfred, and Coffee Bay, between East London and the Wild Coast, are tucked away in unique spots on the coastline and unspoilt.

Gqeberha itself has so much to offer – one can go game viewing and whale watching all on the same day! There are excellent tour operators who organise whale watching, deep sea fishing,

dolphin spotting, surfing, canoeing, scuba diving and trips to Bird Island and St Croix to see the endangered African Penguin. There are numerous beautiful reserves and resorts to choose from in the surrounding territory, and Shamwari Game Reserve, Pabala Reserve and Oceana Beach and Wildlife Reserve are just a few among many.

They say the Gqeberha is “The Friendly City”, and it truly is. Each and every person we encountered on our tour was extremely friendly, warm and welcoming, making our visit to the Eastern Cape a unique experience. 4

CHERYL NORWOODYOUNG, EXCO PR & COMMUNICATIONS: PCO ALLIANCE

ALL IN ONE VENUES

INDUSTRY VIEWS

One Venue to Rule Them All

SAACI highlights how a one-venue strategy can be a game-changer for event organisers. Glenton de Kock, CEO of SAACI, shares his insights.

We’ve all been there: running an event across multiple venues, moving people from session to session, and just hoping no-one gets lost between the networking lunch and the gala dinner. Something remarkable happened at the 2024 SAACI Congress in Johannesburg... Everything was held under one roof. That’s right – ONE venue. No bus rides, no frantic searches for the next breakout session. Just pure, seamless event planning.

The goal was simple. Everyone was travelling, and we needed to figure out how we could utilise one venue and space. We at SAACI had to engage closely with the venue host and suppliers to make it work.

WHY ONE VENUE MAKES SENSE –FINANCIALLY AND ENVIRONMENTALLY

First off, let’s talk money. Multiple venues mean more logistics, transport, labour, and setup fees. By sticking with one venue, SAACI was able to cut down on those unnecessary costs. Fewer shuttles and room setups resulted in lower admin stress.

It wasn’t just about the budget. Going with a single venue led to some serious eco-points, too.

By cutting down on transport, SAACI slashed carbon emissions without breaking a sweat. In an industry increasingly seeking green credentials, that’s the kind of stuff that makes clients sit up and take notice.

PULLING IT OFF (WITHOUT COMPROMISING THE ‘WOW’ FACTOR)

One of the biggest concerns when it comes to limiting an event to one venue is that people think it might be dull or repetitive, but SAACI turned that on its head! We worked with décor company Urban Tonic to transform the space for different activities and sessions.

SAACI used the same furniture but varied the look and feel with simple design tweaks. It was like switching outfits between meetings –sophisticated for the morning, more relaxed for the afternoon. And no-one noticed the same chair had been moonlighting across three different setups.

LESS FUSS, MORE FOCUS

Another unexpected perk was time efficiency. Delegates weren’t shuttling between spaces, so they spent less time in transit and more time actually soaking in the content and making those

valuable connections. When you keep everyone in one space, you eliminate a lot of logistical headaches.

It wasn’t easier only for the delegates. The event team had a much easier time managing the schedule and ensuring everything ran like clockwork. Fewer moving parts = fewer chances for things to go wrong. Simple.

SO, IS IT WORTH IT?

If you’re contemplating the one-venue strategy for your own events, take it from SAACI: it’s a win-win. You cut costs, reduce hassle, and boost your green reputation while keeping the event experience impactful. It requires some strategic thinking – and a few clever décor tricks – but the payoff is worth it.

We didn’t tell people we would transform the venue; we just did it. The result? Attendees got an engaging, seamless experience, and it saved us greatly on time, money, effort and a lot of unnecessary stress. When it comes to a ‘less is more’ approach, the one-venue strategy might just be your next big win.

Should things get tricky, at least there’s only one place to search for that all-important coffee break. 4

GLENTON DE KOCK, CEO: SAACI

COMPLIANCE TO COMPETENCE

INDUSTRY VIEWS

Moving from Compliance to Competence in the Events Industry

In the events industry, low barriers to entry mean many organisers meet basic requirements but lack true expertise. Moving beyond compliance to proven competence is essential for delivering high-quality, memorable events.

The events industry faces one of its biggest challenges due to the low barriers to entry. To set oneself up as an event organiser or professional conference organiser (PCO), all it takes is printing business cards, establishing an online presence, and claiming proficiency. Few event organisers hold formal qualifications, yet in a market with tight profit margins, those offering services at discounted rates often secure work.

LOW EXPECTATIONS, LOW QUALITY

Clients who opt for cut-rate services generally understand that their expectations should be low. When things inevitably go wrong, they’re not surprised. Yet, instead of increasing their budget and selecting a qualified event planner for their next event, they repeat the same process. This continuous cycle of cost-cutting results in sub-standard events, ultimately stifling creativity and accepting mediocrity as the norm.

THE IMPORTANCE OF COMPLIANCE AND STANDARDS

Legitimate organisations can break this cycle by ensuring that event planners comply with basic industry standards. However, even when an event planner is tax compliant, registered on

the Government’s Central Supplier Database, or holds a current B-BBEE scorecard, this doesn’t guarantee competence. Membership in industry associations may suggest a commitment to excellence, but often, associations require only basic documentation for entry, leaving the true level of competency unverified.

MOVING BEYOND COMPLIANCE: HOW TO IDENTIFY COMPETENCE

The crucial question becomes: How can companies move beyond compliance to ensure they hire a competent event organiser? There are two main approaches:

1. Conduct your own comprehensive assessment by reviewing the knowledge, qualifications, and experience of potential suppliers.

2. Select individuals with a professional designation in event management.

SACIA’S ROLE IN PROFESSIONAL DESIGNATION

The Southern African Communications Industries Association (SACIA) ensures that all its designated members undergo a rigorous assessment of their education and work experience in event management. Members must provide verifiable letters of commendation and are bound by a code of professional

KEVAN JONES, EXECUTIVE DIRECTOR: SACIA

conduct, holding them accountable for unprofessional or unethical behavior. Furthermore, SACIA’s designated members participate in continuous professional development to stay up-to-date with trends and technologies shaping the future of the events industry.

THE VALUE OF PROVEN COMPETENCE

While a designated event manager may not offer the cheapest services, they have proven their competence. Clients can trust that their investment will yield quality results. As an anonymous quote wisely puts it, “A good event manager makes an event successful; a great one makes it memorable.” By employing a designated event manager, organisations set the stage for memorable events that leave lasting impressions. To find designated event organisers, visit SACIA’s MEMBER SEARCH function on their website: https://www.sacia.org.za/page-18242 4

INCENTIVE TRAVEL TRENDS

Incentive Travel Trends for Millennials and Gen Z: A New Era of Experiences

As the events industry evolves, incentive travel is being redefined by the preferences of younger generations, particularly Millennials and Gen Z.

For Millennial and Gen Z groups, travel is not just a reward; it’s an opportunity for meaningful experiences, personal growth, and creating lasting memories. With this shift in mindset, incentive travel providers must adapt to meet their distinct needs and desires. Here are the key aspects that resonate with younger travellers:

AUTHENTICITY OVER TOURISTY EXPERIENCES

Millennials and Gen Z are drawn to authentic experiences that offer a true connection to the local culture and community. They are not interested in the typical tourist attractions or curated tours. Instead, they seek immersion in the local way of life - whether that’s through cooking classes, community projects, or attending local festivals. These experiences help travelers feel a genuine bond with the destination, enriching their overall journey.

SUSTAINABILITY AS A PRIORITY

Sustainability has become a driving force in the decision-making process for these generations. They gravitate toward destinations and companies that prioritise eco-friendly practices, from reducing carbon footprints to supporting local conservation efforts. Sustainable tourism is no longer an option but a must for incentive travel planners looking to engage this environmentally-conscious audience.

PERSONALIZATION AND FLEXIBILITY

Younger generations value personalised travel experiences tailored to their interests. The one-size-fits-all approach doesn’t work for them. They seek curated itineraries that reflect their unique preferences, whether that’s in the form of food experiences, adventure, or relaxation. Additionally, flexibility in travel plans - like spontaneous adventures or options to switch up activities - is essential for these free-spirited travelers.

WELLNESS AND SELF-CARE

Health and wellness are significant considerations for Millennials and Gen Z, who are more inclined to include yoga retreats, spa days, or mental wellness sessions in their travel itineraries. Incorporating wellness activities makes incentive travel more appealing by addressing the holistic well-being of participants, beyond just adventure and leisure.

TECHNOLOGY AND SOCIAL CONNECTIVITY

Finally, technology plays a major role in their travel experience. Whether it’s using apps for seamless navigation, virtual reality tours, or platforms to connect with other travellers, tech integration is essential. Equally important is the opportunity for social interaction, team building, and forging connections, which are often woven into the fabric of modern incentive travel.

PÁDRAIC GILLIGAN, CO-FOUNDER, SOOLNUA CONSULTING & CHIEF MARKETING OFFICER, SITE

Incentive travel for Millennials and Gen Z is no longer about luxury alone - it’s about creating transformative experiences that reflect their values and enrich their lives. 4

Talent Whisperer and Disruption Queen

In the world of professional speaking, Nikki Bush is a name that stands out. Known for her deep insights into human potential and her fearless approach to tough topics, Nikki shares this issue’s Last Word.

Nikki Bush is a Hall of Fame speaker and a five-time bestselling author. Her energy, wisdom, and creativity leave an indelible mark on her audiences, and her influence lingers long after she’s left the stage.

TELL US A LITTLE ABOUT YOURSELF. HOW DID YOU GET INTO THE PROFESSIONAL SPEAKING INDUSTRY?

I’ve been speaking since I was 16, but it became my profession in 2006. I have always spoken about leadership in one form or another from leading at work to self-leadership, and parenting, which is primary leadership. It’s all about raising human potential. After my husband’s tragic death in 2017, I began speaking about disruption. Covid was, in a strange way, a catalyst for me. With 25 years of experience working from home, I understood what corporates were going through sending their employees to work from home, many with children. I had also spent the previous two years processing trauma and grief which uniquely equipped me to help others during that time. It was a perfect alignment of experience and need.

WHAT TOPICS DO YOU FOCUS ON?

I spend a lot of time consulting business leaders on human-centric leadership, helping them to “speak more human” to better engage their teams, retain talent, and drive results. My work includes keynote presentations, interactive workshops, and strategy sessions. Some key topics I cover are:

• Dancing with Disruption

• High-touch Leadership

• Women’s Empowerment

• Reinvention, Resilience, and Self-leadership

• Happy Juice for Teams

• Future-proofing the Next Generation

WHO TYPICALLY BOOKS YOU FOR SPEAKING ENGAGEMENTS?

Corporates in the financial and tech sectors and professional associations, such as medical conferences, are among my regular clients. Listed companies value insights that improve leadership in a changing world, team dynamics and employee retention, so they’re often drawn to my work.

WHAT DO YOU LOVE MOST ABOUT SPEAKING PROFESSIONALLY?

It’s the power to impact lives one audience at a time. I love seeing the transformation in people’s expressions as they absorb the message. Hearing later how my words influenced them or their actions is incredibly rewarding. Speakers shape narratives and inspire change – what we do really matters.

WHAT’S THE BIGGEST CHALLENGE OF BEING A PROFESSIONAL SPEAKER?

The unpredictability. It’s either famine or feast. Fortunately, my work in coaching, consulting, and writing fills those quiet times effectively.

ANY ADVICE FOR ASPIRING SPEAKERS?

Absolutely, the three Cs: connect, create, and build credibility. Build your network, produce quality content that adds value, and continually position yourself as an expert. I’ve done close

to 5,000 media interviews over 17 years. Each one is a chance to share expertise while building credibility – both are essential. Lastly, be so professional that clients and conference organisers find you ridiculously easy to work with. 4

If you want to take part in #thelastword or share your news or story with us in Meetings magazine or theplannerguru.co.za , please contact our editor on shanna@4mal.co.za

What is World Travel Market Africa?

World Travel Market Africa delivers the leading global events for the travel industry.

Join over 6000 travel industry professionals as they attend Africa’s leading and only business to business (B2B) exhibition for both the inbound and outbound African travel and tourism markets.

Mirrored on WTM flagship events like WTM London and the Arabian Travel Market in Dubai, WTM Africa delivers a proven mix of Hosted Buyers, Buyers’ Club members, Media representatives, pre-schedule appointments, networking, evening functions and invited travel trade visitors.

Beyond the event we continue to help professionals in the African travel industry to drive commercial success with year-round access to make connections, industry news and developments, trends and technologies from around the world.

Through our industry networks, global reach and regional focus, WTM Africa creates personal and business opportunities providing our customers with quality contacts, content and communities.