2025 TRENDS: IMMERSIVE ESCAPES, PERSONALISATION, TECH, AND MORE! EXHILARATING EXPERIENCES: SOUTH AFRICA, AFRICA, AND BEYOND
RICH EXPERIENCES | UNRIVALED VIEWS | NATURAL RETREATS | EXHILARATING ADVENTURES | DIVERSE CULTURE | EXQUISITE LOCAL FLAVOURS | VIBRANT NIGHTLIFE | GREAT VALUE FOR MONEY | ENDLESS OPPORTUNITY
Let us guide you through South Africa’s best-kept secrets, from lively markets and culinary hotspots to treasured heritage sites and hidden gems that whisper tales of our extraordinary past. Discover the authentic South Africa – a land of adventure, stories of heroism and inspiration, vibrant culture, and unforgettable experiences waiting to be uncovered.
/www.southafrica.net
Experience DESTINATION South Africa
South Africa is a land of diverse experiences, and it is perfectly positioned for incentive travel programmes that cater to intimate groups or large multinational teams. Each of its nine provinces boasts its own character and blend of attractions, offering unforgettable adventures and cultural treasures. From breathtaking natural wonders to vibrant cities and rich traditions, South Africa promises moments that inspire, connect, and leave a lasting impression on every visitor.
EASTERN CAPE
Experience the Adventure Province Travel to the birthplace of South Africa’s struggle heroes and celebrate the Eastern Cape’s rich heritage. With striking landscapes, this destination beckons to wanderers and thrill-seekers alike.
KEY ATTRACTIONS
• Visit Mvezo, the birthplace of Nelson Mandela.
• Take an exhilarating walk across the Storms River Suspension Bridge in Tsitsikamma.
• Fall in love with some of the country’s most charming small towns in the Karoo – Nieu-Bethesda, Graaff-Reinet and Willowmore, to name a few.
• Explore the history of the Cape St. Francis Lighthouse – South Africa’s oldest lighthouse.
• Marvel at the Hole in the Wall natural wonder in Coffee Bay.
• Enjoy a close elephant encounter at the Addo Elephant National Park.
• Hike through the area’s enchanting forests and trails at Hogsback.
• View the Eastern Cape’s coastline on horseback.
• Be immersed in the province’s local culture with a township tour.
FREE STATE
Experience the Land of Wide-Open Spaces
The Free State invites travellers to unwind amidst expansive landscapes, ‘dorpies’, and warm hospitality. From dramatic mountain views to its impressive feat of modern engineering evident in its dams, the province offers an exciting variety of activities.
KEY ATTRACTIONS
• Be amazed by the Golden Gate Highlands National Park’s towering sandstone cliffs.
• Draw inspiration from the Rosendal Artists’ Haven.
• Explore the Vredefort Dome – a UNESCO World Heritage Site formed by a massive meteor impact.
• Stay in Clarens with views of the Maloti Mountains.
• Be enchanted by the numerous galleries in Parys, and feast on local boerekos and beer at the town’s numerous eateries and breweries.
• Have fun in the sun fishing and sailing at the Gariep or Sterkfontein dams.
• Visit Bethlehem Dinosaur Park for fascinating insights into our ancient history.
• Take delight in the scenic town of Fouriesburg and its historical sites.
KWAZULU-NATAL
Experience
The Zulu Kingdom
Immerse delegates in the melting pot of KwaZulu-Natal’s culture while soaking up the sun on its golden beaches. Visitors can explore the natural beauty of its diverse ecosystems and indulge their senses in the local sights, sounds, aromas and flavours.
KEY ATTRACTIONS
• Travel on the Umgeni Steam Railway, winding through the province’s picturesque countryside.
• Admire ancient rock art at the Drakensberg Amphitheatre and hike among beautiful scenery.
• See rare wildlife at the iSimangaliso Wetland Park.
• Visit local craft breweries, quaint cafés and artisan shops along The Midlands Meander.
• Walk through the sites of epic historical clashes along the Battlefields Route.
• Tour turtle nesting sites along the Elephant Coast.
• Experience the Shakaland Zulu Cultural Village, a replica of a Zulu homestead and the setting for the movie, Shaka Zulu.
• Snorkel in Kosi Bay – home to thriving marine life and unspoiled beaches.
WESTERN CAPE
Experience the Mother City
The Western Cape is every planner’s dream. Home to many of the country’s top venues, hotels and most popular attractions, as well as a few hidden gems waiting to be explored, the Western Cape is every planner’s dream.
KEY ATTRACTIONS
• Journey on the Franschhoek Wine Tram and see some of the country’s best vineyards.
• Whizz down K3 in Caledon. At 3.2km, it is the world’s longest zip-line.
• Catch a glimpse of the ancient history at nearly 2,500 rock art sites in the Cederberg.
• View the Atlantic Seaboard from above on a helicopter flip.
• Find solitude at the secluded coves of Cape Point’s Hidden Beaches.
• Visit Hermanus, the whale-watching capital of South Africa.
• Kitesurf, birdwatch or explore the West Coast Fossil Park in Langebaan.
• Discover untouched beaches and forests at the Goukamma Nature Reserve.
• Stay in Prince Albert, renowned for its local delicacies and stargazing.
GAUTENG
Experience the Place of Gold Gauteng combines urban sophistication with key cultural landmarks and historical sites. The province may be the smallest, but it still attracts the highest number of visitors in South Africa, demonstrating its popularity among locals and travellers from all over the world.
KEY ATTRACTIONS
• Feel the vibe at trendy precincts like Melrose Arch, Sandton and Maboneng.
• Go on an exciting urban safari at the Dinokeng Game Reserve.
• Tour Soweto and see Vilakazi Street – home to two Nobel Peace Prize laureates – or bungee jump off the Orlando Towers.
• Be treated to a sight of the Black Eagles soaring above the waterfall at the Walter Sisulu National Botanical Gardens, a tranquil oasis with several points of interest.
• Dive into humanity’s journey at Maropeng.
• Hike through the Klipriviersberg Nature Reserve close to Johannesburg.
• Be inspired by the impressive artworks at the NIROX Sculpture Gardens.
• See another side of Johannesburg’s history at the Lindfield Victorian House Museum.
NORTH WEST
Experience the Platinum Province
The North West province isn’t just the source of some of the world’s largest platinum deposits; it also offers a blend of luxury, culture, and untamed wilderness, providing travellers with an authentic South African experience.
KEY ATTRACTIONS
• Stop at the Mphebatho Cultural Museum in Moruleng, and learn about the ways and history of the Bakgatla-Ba-Kgafela community.
• Spot the Big Five at the Madikwe Game Reserve – a malaria-free safari destination.
• Be wowed with a trip up the Harties Cableway to the top of the Magaliesberg Mountains.
• Retreat to the upscale Leopard Lodge, a private game farm situated on 248 hectares of land.
• Explore the Taung Heritage Site, where the Taung Child fossil was unearthed.
• Visit the Barberspan Bird Sanctuary, a hotspot for birdwatchers and nature enthusiasts.
• Entertain at Sun City – with a casino, waterpark, golf course and newly built padel courts, among other activities, there is no shortage of things to see and do at this iconic venue.
LIMPOPO
Experience the Gateway to Southern Africa
Limpopo doesn’t just offer breathtaking natural reserves and intriguing cultural heritage, but as the Gateway to Southern Africa, it shares its borders with Botswana, Zimbabwe and Mozambique, making it a great choice for regional travel.
KEY ATTRACTIONS
• Discover ancient African kingdoms at Mapungubwe Hill – a UNESCO World Heritage Site.
• Pay homage to the mythical Rain Queen’s home in the Modjadji Cycad Forest.
• For a different perspective, ride in a hot air balloon the Waterberg Biosphere.
• Take the Ribola Art Route in Mbokota, and be immersed in Shangaan, Tsonga and Venda traditional art.
• Visit the Makapansgat Caves, a site of immense paleoanthropological importance.
• Catch sight of the Cape Vultures at the Blouberg Mountains, excellent for birdwatchers.
• Leshiba Wilderness provides a remote escape with numerous eco-lodges.
• Take a trip to “the place of the big pots” at Debengeni Falls and enjoy the numerous activities on offer.
NORTHERN CAPE
Experience the Land of Dust and Dreams
Vast deserts, vibrant cultural history and raw, natural beauty define this remote but magical province. With numerous attractions and small towns dotted along its landscape, the Northern Cape captures the hearts of its visitors.
KEY ATTRACTIONS
• Don’t miss Namaqualand’s wildflowers, which only bloom once a year for a few weeks during the start of South Africa’s spring season.
• Relax in a surreal desert setting at the Riemvasmaak Hot Springs.
• Visit the Tankwa Karoo National Park, part of the Succulent Karoo Biome.
• Travel along the Kokerboom Food and Wine Route and be treated to locally made eats and drinks.
• Kayak down the Orange River and see the Augrabies Falls, meaning “place of great noise”.
• Take in the rugged beauty of the Richtersveld area’s unique flora.
• For a lesser-known wildlife experience, go to the Spitskop Nature Reserve.
• Learn about the history of diamond mining in South Africa in Kimberley.
MPUMALANGA
Experience the Land of the Rising Sun
From its canyons and viewpoints with drastic drops to verdant reserves, Mpumalanga’s natural beauty is unparalleled. While the Kruger National Park and Sabi Sands are obvious choices for visitors, there is much more than what meets the eye in the Land of the Rising Sun.
KEY ATTRACTIONS
• Go to Marloth Park for an up-close-and-personal wildlife encounter.
• Visit the Kaapsehoop mountaintop village for panoramic views of the surrounds and be moved by the free-roaming wild horses.
• Admire the impressive Blyde River Canyon – one of the world’s largest green canyons.
• Explore the history behind the gold-mining town of Pilgrim’s Rest.
• Be swept away by Dullstroom’s quaint, smalltown charm.
• For jaw-dropping views, travel along the Panorama Route and see attractions like God’s Window and the Three Rondavels.
• Visit the Sudwala Caves to understand more about these fascinating formations.
• Twin waterfalls at Mac Mac Falls provide a spectacular photo opportunity.
The Planner is growing its footprint – connect with us today! 06 COVER
STORY:
South Africa: The ultimate incentive destination
The Incentive Planner explores why South Africa is the ultimate choice for incentive travel, highlighting the pivotal role of the South Africa National Convention Bureau (SANCB) in elevating and supporting incentive travel programmes.
VENUE SHOWCASES:
team spirit
incentives in SA and Africa
Maximising in and outbound experiences
‘Have passport, will travel’
The multiplier effect of incentives
Incentive showcase
Driving the experience
Pairing Table Mountain Aerial Cableway
Immersive experiences give luxury travel new meaning
the power of incentive travel
Advancing opportunities for South Africa’s MICE and tourism industry
Setting the standard
Better airlift in Africa will see incentives take off
NOTICE OF RIGHTS The Incentive Planner is published annually by 4Mal Media Management. This publication, its form and contents vest in 4Mal Media Management. All rights reserved. No part of this book, including cover and interior designs, may be reproduced or transmitted in any form or by any means, electronic or mechanical, including photocopying, recording or by any information storage and retrieval system, without permission in writing from the publisher, nor be otherwise circulated in any form of binding or cover other than that in which it is published and without a similar condition being imposed on the subsequent purchaser. The authors' views may not necessarily reflect those of the publisher or associated professional bodies. While every precaution has been taken in the preparation and compilation of this publication, the publisher assumes no responsibility for errors, omissions, completeness or accuracy of its contents, or for damages resulting from the use of the information contained herein. While every effort has been taken to ensure that no copyright or copyright issues is/are infringed, 4Mal Media Management, its directors, publisher, officers and employees cannot be held responsible and consequently disclaim any liability for any loss, liability damage, direct or consequential of whatsoever nature and howsoever arising.
IN ASSOCIATION & COLLABORATION WITH:
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PIONEERING A NEW ERA FOR INCENTIVES
We take stock of the strides made in 2024 and look forward to the road ahead.
Many agree that incentive travel has seen a near if not a full recovery. Although there is a clear demand for experiences that afford incentive programme participants the opportunity to see the world, what we are experiencing as planners is that the path towards recovery doesn’t necessarily equate to stability. Travel to and from some destinations may have returned to pre-pandemic levels more rapidly than others, and in numerous instances, growth has exceeded what we saw prior to the Covid-19 outbreak, however, in other areas, there is much to still be done.
The South Africa National Convention Bureau (SANCB) is a stellar example of an organisation doing a significant amount of work in showcasing the country’s natural and cultural bounty and positioning South Africa as an attractive destination. We see on page 06 in this issue of The Incentive Planner what support they are providing buyers and how, on page 26, they are bringing international delegates to local soil to enjoy all that is on offer.
Then, on page 44, we hear from industry experts on what can be done to rebuild staff capacity lost to the pandemic. The consensus here is twofold: we need to focus on creating worthwhile career opportunities that attract the youth to the industry, and, at the same time, we need to ensure that new joiners have access to training resources and mentors to guide them.As part of this edition of The Incentive Planner , we understand
sven.bossu@aipc.org www.aipc.org
barber.melody@gmail.com www.pcoalliance.co.za
kevan@sacia.org.za www.sacia.org.za
tes@crystalevents.co.za www.siteglobal.com
the impact of incentives in driving important global developmental narratives, such as sustainability, inclusivity and Responsible Tourism. These are topics that don’t just make us feel warm and fuzzy, but are key in how we advance travel and tourism and realise its socioeconomic benefits. Lastly, for incentive planners who are looking for interesting, unusual and off-the-beatentrack experiences, this issue is just for you. Peruse our pages for destinations that delight and adventures to keep participants engaged and inspired, and leave them with memories that will stay with them for a lifetime. Here’s to our collective success in 2025!
Shanna
info@eventgreening.co.za www.eventgreening.co.za
members@saaci.org www.saaci.org
Themba Ndlovu 067 323 7189
INCENTIVE INDUSTRY NEWS ROUND-UP
FCI’s Icons 2024 concludes on a high note in Maldives, comes to Cape Town in 2025
Flight Centre Independent (FCI), an arm of independent travel consultants operating under the Flight Centre Travel Group (FCTG), has revealed that the location of Icons 2025 will take place in South Africa’s beautiful Mother City, Cape Town.
FCI is a network of more than 1,400 independent travel consultants based in Australia, Canada, New Zealand, South Africa and the USA.
Icons is a sought-after incentive for FCI’s consultants that rewards its top 50 performers with a luxurious and adventurous experience in different parts of the world. The destination of Icons 2024 was the Maldives.
Chantal Gouws, GM of FCI South Africa, said Icons is an opportunity to not just celebrate top achievers but connect with other regions: “Watching our members not only celebrate their achievements but connect with the extended global family to share advice and form friendships was incredibly rewarding and is reflective of the brand’s core values – engagement, entrepreneurship and endurance… The Maldives is a truly aspirational destination that relaxes and inspires, which is exactly how we wanted our members to feel when they walked away from this four-day celebration.” 4
Business travel spend likely to increase in 2025
Data from FCM Consulting’s Q3-2024 Business Travel Report indicates that corporates will have to face higher travel costs in 2025. The global average room rate for hotels rose 2-4% over the past year, and airfares increased 6-8% across business class.
“Our data tells two stories. Yes, travel is getting more expensive, but it’s also becoming more predictable. Travel managers who book ahead are saving on airfares and getting better hotel rates. The opportunity to be strategic with your travel spend has never been greater,” explains Bonnie Smith, GM of FCM South Africa.
Despite rising business class fares, economy fares dropped 1-4% compared to 2023. In addition, inflation rates are decreasing, which may keep costs lower than anticipated.
“Success in 2025 isn’t just about managing costs – it’s about making business travel work harder for your company. Whether it’s through better planning, smarter technology, or having the right support team in your corner, you’ll achieve maximum value from every trip,” says Bonnie. 4
US performance agency launches incentive offering
A new website has been launched by US-based performance improvement agency Motivation Excellence to help event and incentive organisers structure, evaluate and track the performance of programmes.
Under the philosophy of DRIVE – an acronym that stands for data, rewards, intelligence, value, and engagement – Motivation Excellence provides a range of incentive solutions, including loyalty and award point programmes, as well as personalised rewards.
“Our new website does a great job of explaining why incentives, meetings and events are meaningful and how Motivation Excellence partners with our clients to bring them to life,” says Bob Graham, Co-CEO and Co-President at Motivation Excellence.
“Often, through our data analysis and programme metrics, we are able to provide valuable business intelligence companies didn’t know they were missing. This is laid out with DRIVE,” he adds. 4
Image via Motivation Excellence
South Africa is a land of extraordinary diversity, breathtaking landscapes, exceptional hospitality, and vibrant cultural experiences. From bustling cities to tranquil safaris, the country caters to every preference, creating unforgettable moments for incentive travellers.
SOUTH AFRICA
The ultimate incentive destination
The Incentive Planner explores why South Africa is the ultimate choice for incentive travel, highlighting the pivotal role of the South Africa National Convention Bureau (SANCB) in elevating and supporting incentive travel programmes.
Incentive travel is more than just a reward – it’s an investment in motivation, loyalty, and meaningful connections. South Africa, with its breathtaking landscapes, outstanding service providers, and world-class infrastructure, stands out as a leading destination for businesses seeking to inspire and reward their teams or clients.
With an array of rich experiences, from the wild bushveld of its game reserves to the serene beaches of its coastline, South Africa captivates the imagination while combining logistical efficiency with hands-on expertise and responsiveness.
THE INTERSECTION OF DIVERSE EXPERIENCES
South Africa’s natural beauty is as varied as it is awe-inspiring, with iconic landscapes that serve as the perfect backdrop for experiences tailored to every preference.
The nation’s renowned wildlife reserves, such as Kruger National Park and private game lodges like Sabi Sands, are home to exciting safari adventures. Delegates can spot the Big Five while enjoying luxury accommodations, gourmet cuisine, and exclusive game drives. These experiences blend excitement with tranquillity, leaving participants with memories to last a lifetime.
Another natural asset is the country’s coastline, which stretches over 2,500km and includes pristine beaches like Camps Bay in Cape Town and Umhlanga Rocks near Durban. For water enthusiasts, there are opportunities for shark cage diving, whale watching, and even surfing. The country’s coastal charm is the perfect setting for both relaxation and team-building activities.
Meanwhile, the Drakensberg Mountains, a UNESCO World Heritage Site, is an ideal retreat for those seeking adventure or reflection. Delegates can explore lush valleys, marvel at ancient rock art, or retreat to luxurious
mountain lodges with stunning vistas of verdant landscapes. The Cederberg Wilderness Area also offers hiking and walking opportunities as well as a variety of beautiful rock art, some dating back to 4,000 BCE.
For more urban experiences, cities like Johannesburg and Cape Town are dynamic hubs where history meets modernity. Delegates can explore Robben Island, dine at world-class restaurants, or immerse themselves in local art and music scenes. Cultural villages and heritage sites are also ideal for connecting and enriching visitors with South Africa’s customs and traditions.
TOP 5 REASONS TO WORK WITH THE SANCB
1. The SANCB has in-depth local knowledge and expertise in arranging bespoke experiences.
2. Through dedicated support, planners can benefit from seamless planning and execution.
3. Through its commitment to showcasing South Africa’s unique offerings, the SANCB can ensure a rich, fulfilling experience.
4. The SANCB’s expertise in navigating local logistics and cultural nuances is valuable in making sure the experience extends to all touchpoints.
5. Strong networks with top suppliers, accommodations, venues, cultural and heritage attractions and tour operators to ensure exclusive venues and experiences.
EXCEPTIONAL SERVICE PROVISION
South Africa boasts a thriving industry of skilled planners, venues, and support teams dedicated to delivering extraordinary incentive experiences.
South African destination management companies (DMCs) and event planners are renowned for their creativity, professionalism, and attention to detail. They are able to craft bespoke itineraries, ensuring every incentive trip reflects the individual goals and values of buyers. The country’s service providers consistently rank among the best in the world. From luxury hotel chains like Sun International and the Hilton Group to boutique lodges and eco-friendly resorts, the hospitality industry is committed to excellence.
Incorporating authentic cultural elements into an incentive programme is effortless in South Africa, thanks to specialists who offer access to indigenous traditions, storytelling sessions, and immersive experiences with local communities. Notably, many service providers lead in eco-tourism and sustainable practices, aligning incentive travel programmes with corporate social responsibility goals.
THE MOST MEMORABLE MOMENTS
Every successful incentive trip depends on reliable infrastructure, and South Africa delivers on every front.
The country’s extensive road network and international airports make it easy to travel between major cities, game reserves, and coastal destinations. The Gautrain, a high-speed rail service in Gauteng, is a swift and luxurious transit option between Johannesburg, Pretoria, and OR Tambo International Airport.
SOUTH AFRICA’S INCENTIVE-READY INFRASTRUCTURE
6 international airports
Close to 400 five-star hotels
Countless venues and attractions
From state-of-the-art conference centres like the Cape Town International Convention Centre (CTICC) to picturesque outdoor venues nestled in vineyards or the bushveld, South Africa offers a diverse range of options to suit any group size or purpose. These venues are all equipped with cutting-edge audiovisual technology and high-speed internet, ensuring that presentations run smoothly, and virtual connectivity has minimal disruption.
No visit to South Africa would be complete without sampling its delectable culinary delights. In addition, wellness facilities and shopping hubs are easily accessible, enhancing the overall experience for delegates.
THE SANCB
The South Africa National Convention Bureau (SANCB) is an arm of South African Tourism – the country’s officially designated DMC. The National Convention Bureau is key in positioning South Africa as a global leader in incentive travel. With extensive resources and a network of partnerships, the SANCB helps planners unlock the full potential of South Africa as an incentive destination.
The SANCB customises its assistance to planners, including destination information, advice on incentive options, and introductions to trusted local service providers. For large-scale incentive programmes, the SANCB assists with preparing competitive bids and proposals, ensuring the destination aligns with client expectations.
The bureau also facilitates on-the-ground co-ordination, connecting planners with trusted local DMCs, transport providers, and hospitality experts to ensure flawless execution. And, to sell the destination, the SANCB supplies high-quality promotional materials, including videos and brochures, to help buyers and planners effectively pitch South Africa to their teams or clients.
The SANCB also recognises the growing demand for responsible travel and advises on incorporating eco-friendly practices into
WHAT WOULD A WEEK IN SOUTH AFRICA LOOK LIKE?
Day 1: Arrival in Johannesburg, a tour of the city, and welcome cocktail at Alto234
Day 2: Visit to Soweto, with options for golfing, bungee jumping or a traditional ‘chesa nyama’
Day 3: Travel to Phalaborwa, Limpopo, with a safari sunset experience at Kruger National Park
Day 4: An experience up the Graskop Gorge Lift, a visit to the Mac Mac Falls or Sudwala Caves
Day 5: Transfer to Cape Town, with a trip up Table Mountain and a tour of the city
Day 6: A tour of Franschhoek and wine tasting at Vergelegen Wine Estate
Day 7: Beach relaxation and farewell gala dinner by the ocean
itineraries, from green-certified accommodations to carbon-offsetting activities.
MAKING IT COUNT
South Africa’s combination of diverse experiences, exceptional expertise, and robust infrastructure makes it a premier destination for incentive travel. With the unwavering support of the SANCB, planners can craft programmes that are unforgettable.
Incentive travel to South Africa isn’t just a reward; it’s a transformative journey in which people can collectively arrive intrigued and leave inspired.
The SANCB’s success stories include partnerships with global companies to design multi-destination incentive trips. This is often accompanied by on-the-ground co-ordination that alleviates stress for both planners and participants. Read more about this on page 26.
ELEVATING THE EXTRAORDINARY Where 360 views meet memorable moments
The Incentive Planner scales the slopes of Table Mountain to show you how you can take your event to the next level!
If you’re looking for a venue with a difference, hosting your next event at one of South Africa’s most breathtaking landmarks, Table Mountain, is guaranteed to be a crowd-pleaser. Whether you’re planning an intimate private gathering, a swish cocktail evening, or a grand gala celebration, Table Mountain Aerial Cableway Company (TMACC)’s versatile venues cater to every occasion. Each space offers unparalleled views, unique features, and an unforgettable backdrop, ensuring your event is as extraordinary as the location itself.
TEN67
• Capacity: 60 pax inside; additional seating for 40 outside
• Perfect for: Elegant dinners, intimate celebrations, and private gatherings
TEN67 is only available for private functions after it closes to the public.
TEN67 BALCONY
• Capacity: 40 pax (standing)
• Perfect for: Sunset cocktail events with a spectacular view of the Twelve Apostles mountain range
A three-hour time allocation is given for setup and breakdown.
TWELVE APOSTLES TERRACE
• Capacity: +200 pax (weather dependent)
• Perfect for: Launches, breakfast events, and year-end parties
This is an open-air shared space with public access and a designated smoking area –the only one on Table Mountain. However,
an area can be cordoned off for your function, but group identification is required. At full capacity, there is no back-up option available should the weather not be suitable for hosting a function.
This venue offers flexible seating formats. Access is possible to two private balconies (VIEWS Deck and VIEWS Balcony) where guests can take in views of Camps Bay, Lion’s Head and the city. High-, low- and sofa-seating is available in addition to free Wi-Fi and air-conditioning.
VIEWS DECK
• Capacity: 26 pax (standing, with optional bench seating)
• Perfect for: Lunchtime and sunset cocktail functions with a mountain backdrop. A three-hour time allocation is given for setup and breakdown. This space is an open-air venue situated outside the VIEWS venue, in the same building where the cable cars dock.
VIEWS BALCONY
• Capacity: 6 pax
• Perfect for: Romantic proposals, anniversaries, and intimate vow renewals
There is the option to move indoors in case of inclement weather.
VISTA VENUE AT TABLE MOUNTAIN
• Capacity: 40 pax (seated), 60 pax (cocktail-style), or 85 pax with Tap Bar addition
• Perfect for: Conferences, dinners, or breakaways
This venue is located at the Lower Station, which is unaffected by weather closures.
TAP Bar is a great space for post-conference networking drinks or breakaway sessions.
#TABLEMOUNTAIN
MAKE
EVERY OCCASION EXTRAORDINARY
Table Mountain’s venues are not just spaces –they are experiences. From sweeping views of Cape Town’s landmarks to seamless eventing services with exceptional service delivery, TMACC promises to make your occasion unforgettable. All catering is done in-house.
THE STORY BEHIND TMACC
TMACC has been providing services on one of South Africa’s most prominent landmarks since October 4, 1929, after the idea for a railway on Table Mountain was first proposed in 1870.
“We have been providing visitors with a world-class cableway experience when accessing Table Mountain. As the Table Mountain Aerial Cableway Company, we operate in a National Park and World Heritage Site. This gives our visitors a unique experience when making their way up Table Mountain. The mountain’s magnetism has a way of drawing people in, compelling them to reach the summit either by hike or by cableway. But getting to the top was not always the effortless trip it is today,” says TMACC. 4
1929
The cableway officially opens on October 4, 1929.
1
Table Mountain provides accessibility for wheelchair-bound visitors with a handy wheelchair route map.
2
Table Mountain Aerial Cableway has its own livestream that can be visited at tablemountain.panomax.com.
3
A late afternoon ticket means that, on a clear day, you can watch the sunset over the Mother City.
For an event that’s truly above and beyond, contact the team at TMACC today! Email: functions@tablemountain.net Web: www.tablemountain.net Tel: +27 (0)21 424 0015
1974
A second cableway upgrade sees the introduction of lighter cable cars, each able to carry 28 people.
2003
TMACC achieves its ISO 14001 status for its environmental management system.
1958
The cableway’s first upgrade introduces two new cable cars, each with a capacity of 23 passengers and one operator.
1997
A major upgrade is made that introduces new cable cars, with a capacity to transport 65 visitors per trip at a speed of 10 metres per second. The floor of these cable cars rotates, providing passengers with panoramic views of the area.
2011
Table Mountain named a New 7 Wonders of Nature.
2016
TMACC’s Carbon Neutral status is announced.
2010
TMACC transports its 20-millionth visitor up Table Mountain on March 25, 2010.
2014
Table Mountain is named Africa’s Leading Tourist Attraction at the World Travel Awards.
2024
Table Mountain Cableway Celebrates 95 years of awe-inspiring views.
Unleashing team spirit
Adventure tourism has emerged as a dynamic alternative that is breathing new life into corporate team building and incentives. The Incentive Planner showcases some of the South Africa’s local and regional adventure destinations and activities.
South Africa offers breathtaking landscapes and exhilarating experiences, and businesses can elevate their team dynamics through an endless number of adventurous activities. From the rolling vineyards of the Cape to the craggy mountains of the Drakensberg, South Africa offers an extensive range of options that not only foster teamwork but also create lasting memories.
WESTERN CAPE
Zip-lining in Caledon
Just outside Caledon along the N2 highway is K3 – the world’s longest zip-line at 3.2km. Termed “an exclusive adventure” by its owners, SA Forest Adventures, the property also houses a meeting room that offers 360° views of its surrounds. It is recommended that planners contact SA Forest Adventures directly for group bookings, particularly during peak periods when there is limited capacity.
Hiking up and abseiling down Table Mountain
Few experiences rival the sheer beauty of hiking Table Mountain, a UNESCO World Heritage Site. For teams looking for an adrenaline boost, combining a scenic hike with an abseiling adventure is unbeatable. As participants take in panoramic views of Cape Town, they can challenge themselves by descending the cliff face. This activity not only encourages personal growth but also strengthens trust among team members, making it an ideal icebreaker.
Shark cage diving in Gansbaai
For those who seek extreme thrills, shark cage diving in Gansbaai is a bucket-list adventure. Participants have the unique opportunity to come face-to-face with great white sharks in their natural habitat. This daring experience promotes teamwork, as participants must rely on each other’s support to overcome fears and engage in discussions about marine conservation.
Paragliding in Hermanus
Nothing compares to the sensation of soaring above the spectacular coastline of Hermanus while paragliding. Teams can take flight together, creating shared experiences that foster camaraderie. The breathtaking views of the Atlantic Ocean and the chance to spot whales below make this adventure both exhilarating and visually stunning.
K3’s zip-lining experience in Caledon
EASTERN CAPE
Addo Elephant National Park
Addo Elephant National Park provides a perfect setting for adventure enthusiasts and corporate teams alike. Participants can embark on wildlife safaris that allow them to engage in activities such as photography challenges and team scavenger hunts, where they must spot various animals and complete tasks. These interactive experiences encourage communication and teamwork while deepening connections to nature.
Bungee jumping at Bloukrans Bridge
One of the highest commercial bungee jumps in the world, Bloukrans Bridge presents an adrenaline-packed adventure for brave teams. As participants leap off the edge together, they conquer their fears and forge stronger bonds. This experience can serve as a metaphor for overcoming challenges together in the workplace.
Explore together in Graaff-Reinet
Established as a trading post in 1786, Graaff-Reinet is the oldest town in the Eastern Cape and the fourth oldest in South Africa. The Drostdy Hotel is among a host of available accommodations that offer groups a place to stay and convene while they experience this charming town’s cathedral, antique stores and restaurants. The dramatic beauty of the Valley of Desolation in the Camdeboo National Park is also a ‘must’.
KWAZULU-NATAL
Whitewater rafting on the Tugela River
The Tugela River, known for its thrilling rapids, offers an exhilarating whitewater rafting experience. Groups have to work together to navigate the fast-flowing waters, making it an excellent team-building exercise that emphasises communication, co-ordination, and trust. Rafting provides not only a thrilling rush but also valuable lessons in teamwork.
Drakensberg hiking and rock climbing
The Drakensberg Mountains, with their dramatic peaks and lush valleys, present countless opportunities for hiking and rock climbing. Guided excursions can be tailored to challenge groups physically and mentally, pushing participants out of their comfort zones while providing stunning views that celebrate South Africa’s natural eauty.
Snorkelling in Sodwana
Ocean and nature enthusiasts will fall in love with Sodwana’s pristine beaches and waters, which are teaming with marine life. This diver’s paradise, situated in St Lucia, northern KwaZulu-Natal, is just under two hours’ drive from Ponto do Ouro in Mozambique. It is ideal for water-based sports and activities, offering a rugged off-the-beaten-track experience.
GAUTENG
Hot air ballooning in Magaliesburg
Hot air ballooning offers a serene yet exhilarating way to experience the beauty of the Magaliesburg region. As teams ascend into the sky, they can engage in meaningful conversations while enjoying breathtaking landscapes that provide a unique perspective of the world below.
Orlando Towers bungee in Soweto
Incorporating history and adventure, the Orlando Towers Bungee jump in Soweto provides a thrilling experience that showcases South Africa’s rich cultural heritage. Teams can celebrate their collective courage while reflecting on the significance of their surroundings, making this activity both meaningful and exhilarating.
TEAM BUILDING ADVENTURES
Game drives and safari team building
Incorporating wildlife into team-building experiences can have profound effects on group dynamics. Organising game drives within reserves allows participants to engage in activities such as team quizzes or wildlife photography challenges. These shared moments in nature promote teamwork, communication, and strategic thinking while providing an unforgettable experience.
Obstacle courses at adventure parks
For teams seeking a fun and physical challenge, obstacle courses at locations like the Cape Town Zip Line or Johannesburg’s Acrobranch are perfect. These courses require collaboration, strategy, and problem-solving as team members navigate their way through various challenges. Such activities not only enhance teamwork but also boost morale and motivation.
Survival skills in the wilderness
Survival skills workshops in the Cederberg Mountains can provide an educational twist on adventure tourism. Teams can learn essential skills such as fire-making, foraging, and shelter-building, all while fostering communication and cooperation. This hands-on experience teaches participants to
work together to overcome obstacles, much like in a corporate setting.
COASTAL TEAMBUILDING ACTIVITIES
Beach Olympics and sandcastle competitions
On South Africa’s stunning coastlines, beach Olympics and sandcastle competitions offer fun, low-pressure teambuilding experiences. Teams can engage in friendly competitions, fostering camaraderie while enjoying the sun and sand. Activities like beach volleyball or tug-of-war promote teamwork in a relaxed environment, making it an ideal incentive for corporate groups.
Kayaking and stand-up paddleboarding
Coastal team-building experiences, such as kayaking in Knysna or stand-up paddleboarding along Durban’s shoreline, offer a combination of relaxation and physical activity. These water sports encourage participants to work together, whether it’s paddling in sync or learning to balance on a paddleboard, all while enjoying the beauty of South Africa's coast.
ECO-ADVENTURE AND CONSERVATION PROJECTS
In recent years, the combination of adventure tourism and environmental conservation has gained traction. Many companies now offer eco-adventures that not only thrill participants but also educate them on the importance of conservation.
Involving teams in conservation efforts, such as rhino tracking in the Kruger National Park or participating in cheetah rehabilitation projects in KwaZulu-Natal, provides a meaningful way to bond while giving back to nature. These experiences emphasise teamwork and responsibility, aligning corporate values with environmental stewardship.
INCENTIVE AND REWARDING ADVENTURE
TRAVEL PACKAGES
To fully immerse teams in these adventurous experiences, various travel companies specialise in creating tailored adventure and team-building packages. From organising logistics to ensuring safety, these experts can curate unforgettable itineraries that focus on maximising adventure while fostering team cohesion. Collaborating with local guides can enhance the experience, providing insights and expertise that enrich each activity.
Adventure tourism presents a powerful avenue for fostering team spirit, enhancing communication, and improving workplace dynamics. In South Africa, the variety of landscapes and activities available make it an ideal destination for businesses seeking to revitalise their corporate incentive programmes. By engaging in thrilling adventures, teams not only develop essential skills but also create cherished memories that can translate into a more cohesive and motivated workforce. With South Africa’s rich tapestry of adventure opportunities, companies can embark on unforgettable journeys that strengthen bonds, inspire innovation, and cultivate a culture of teamwork. Whether it’s through conquering mountains, navigating rivers, or immersing in wildlife, the adventures that await in South Africa are sure to leave a lasting impact on any team. 4
Engaging incentives in SA and Africa
The Incentive Planner traverses the continent to find the best incentive travel destinations within South Africa and beyond, into Africa, emphasising the blend of luxury, adventure, and relaxation that makes each place so special.
Providing an incentive travel experience is not about relaxing or enjoying a vacation. Instead, it should offer something that leaves a lasting impression on participants.
Across South Africa and the broader African continent, numerous destinations cater to these needs, combining stunning natural beauty, exhilarating adventures, and luxurious accommodations. Dive in, and let’s explore!
SOUTH AFRICA:
A WORLD OF INCENTIVE OPPORTUNITIES
Cape Town: Urban adventure meets natural beauty
Cape Town is one of the world’s most sought-after travel destinations, and it’s easy to see why. With the majestic Table Mountain, the pristine beaches along the Atlantic Ocean,
and a rich cultural heritage, Cape Town offers a dynamic mix of adventure, luxury, and relaxation for incentive travellers.
What to do: Start with a visit to the famous V&A Waterfront, where the group can explore high-end restaurants, go shopping, or take a boat tour to Robben Island. For the more adventurous, hiking or taking the cable car to the top of Table Mountain is a must-do, providing panoramic views of the city and the ocean. Teams can also enjoy water sports such as surfing or paddleboarding at Clifton or Camps Bay beaches. The nearby Cape Winelands offer exquisite wine-tasting experiences in scenic vineyards in Stellenbosch and Franschhoek, perfect for bonding and unwinding. For those looking to give back, community engagement activities in local townships create meaningful
connections and memorable experiences. Why Cape Town? Cape Town is a city that balances sophistication with natural beauty. Its blend of adventure, history, and culture makes it an ideal destination for rewarding and motivating teams, while its accessibility, luxury accommodations, and excellent conference facilities add to its appeal.
Kruger National Park: The all-in-one safari experience
For a truly wild and exclusive experience, Kruger National Park stands out as a premier incentive travel destination. Known for its sprawling landscapes and abundant wildlife, it offers the chance to experience the bush at its most spectacular.
What to do: Teams can stay in private luxury
lodges that offer game drives, where participants can get up close with Africa’s Big Five: lions, elephants, leopards, rhinos, and buffalo. Sunrise and sunset safaris are perfect for spotting wildlife in action, while guided bush walks offer a more intimate look at the flora and fauna. Additionally, groups will delight in the range of luxury amenities at their lodges, such as spa treatments, fine dining, and private starlit dinners in the bush. To foster teamwork and engagement, incentive groups can participate in conservation efforts, such as anti-poaching programs or local wildlife conservation activities.
Why Kruger National Park? Kruger offers a once-in-a-lifetime experience for teams, with unparalleled wildlife encounters and the luxury of a remote retreat. This destination is ideal for creating unforgettable memories and rewarding employees with something unique and adventurous.
Durban: Sun, surf and culture
Durban, situated along South Africa’s east coast, is known for its warm subtropical climate, golden beaches, and rich Zulu culture. It’s an ideal destination for incentive groups that want a laid-back yet vibrant city by the sea.
What to do: Groups can spend a day at the beach, where activities like surfing lessons, deep-sea fishing, or simply relaxing on the sand provide plenty of options. For cultural immersion, visits to local Zulu villages offer insights into the region’s heritage, while the city’s famous Indian cuisine introduces teams to Durban’s spicy, flavourful dishes. For a unique experience, uShaka Marine World offers interactive dolphin shows and a range of marine life exhibits. Those seeking adventure can take a day trip to the nearby Drakensberg Mountains for scenic hikes and nature tours.
Why Durban? Durban is perfect for groups that are seeking relaxation and cultural activities. Its warm climate, beachside accommodations, and rich Zulu heritage offer a well-rounded incentive experience.
Garden Route: Beauty and adventure
The Garden Route, one of South Africa’s most scenic drives, offers a journey through forests, beaches, mountains, and charming coastal towns. Stretching from Mossel Bay to Storms River, it’s an ideal route for incentive groups that love nature, adventure, and a bit of luxury. What to do: Along the Garden Route, there are
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endless activities for incentive travellers. Teams can take part in exhilarating adventures like bungee jumping off the Bloukrans Bridge – the highest commercial bungee jump in the world –or zip-lining through the Tsitsikamma Forest. For more relaxing experiences, groups can explore the tranquil beaches of Plettenberg Bay, see whales in Hermanus, or visit the renowned Knysna Elephant Park. The region’s boutique hotels and guest houses provide luxury accommodations with incredible views.
Why the Garden Route? The Garden Route offers a diverse mix of adventure, relaxation, and scenic beauty, making it perfect for groups looking to combine team-building activities with the chance to unwind in some of South Africa’s most stunning locations.
DESTINATIONS
AFRICA’S TOP INCENTIVE DESTINATIONS
Victoria Falls (Zimbabwe/Zambia): The wonder of Africa
Victoria Falls, one of the Seven Natural Wonders of the World, is an awe-inspiring destination located on the border of Zimbabwe and Zambia. Known for its massive waterfall and surrounding wildlife, it’s an iconic location for incentive travel. What to do: Teams can enjoy adrenalinepumping activities like bungee jumping from the Victoria Falls Bridge, white-water rafting down the Zambezi River, or taking a scenic helicopter flight over the falls for a bird’s-eye view. For those who prefer a more relaxed pace, sunset river cruises along the Zambezi, game drives in the nearby national parks, or a visit to local communities for cultural exchanges provide unique experiences.
Why Victoria Falls? Victoria Falls offers a mix of adventure, natural beauty, and cultural immersion. It’s the perfect destination for incentive groups looking for an unforgettable experience that combines excitement and relaxation.
Masai Mara (Kenya): Africa’s premier safari destination
The Masai Mara in Kenya is one of the most famous wildlife reserves in the world, offering unparalleled safari experiences, especially during the annual Great Migration when millions of wildebeest and other animals cross the Mara River.
What to do: Incentive groups can enjoy guided game drives watching lions, elephants, and other animals in their natural habitat. For an even more spectacular experience, hot air balloon rides over the Mara provide stunning views of the savannah at sunrise. Luxury lodges in the Masai Mara also offer a high level of comfort, with gourmet dining and private safaris. Cultural interactions with the Maasai people provide opportunities for team members to learn about local traditions. Why Masai Mara? The Masai Mara offers the quintessential African safari experience, with luxury lodges and unforgettable wildlife sightings. It’s a perfect destination for rewarding top performers with an adventure that feels both luxurious and authentic.
Marrakech (Morocco): Exotic culture and luxury
Marrakech is a vibrant city in Morocco, known for its lively souks, rich history, and luxurious riads. It’s a destination that offers both cultural immersion and high-end relaxation, making it ideal for incentive travel.
What to do: In Marrakech, groups can explore
the city’s famous markets, enjoy traditional Moroccan cuisine in a private riad, or visit historic sites such as the Koutoubia Mosque and Bahia Palace. For a more adventurous experience, camel treks and desert excursions offer the chance to experience the beauty of the Sahara, complete with luxury desert camps and traditional feasts under the stars.
Why Marrakech? Marrakech combines exotic charm with modern luxury, offering a one-of-akind incentive experience. Its blend of culture, adventure, and high-end accommodations makes it a top choice for groups looking to reward their teams with something extraordinary.
SouthAfricarankedhighest intheAfricanregiononthe World Economic Forum’s 2024 Travel and Tourism DevelopmentIndex(TTDI). Thecountryremainsatop destination for international incentivetravel,offering uniqueexperienceslike safaris,culturaltours,and adventure activities. Although71ofthe119TTDIranked nations increased their scores between 2019 and 2024,theaverageisjust0.7% abovepre-pandemiclevels.
Zanzibar (Tanzania): Tropical island paradise
Zanzibar, off the coast of Tanzania, is a tropical island paradise known for its white sandy beaches, crystal-clear waters, and rich history. It’s the perfect destination for incentive groups seeking both relaxation and adventure.
What to do: Groups can explore the historic Stone Town, go on spice tours, or indulge in water activities such as snorkelling, diving, or sailing. Sunset dhow cruises provide stunning views of the island’s coastline, while luxury beach resorts offer spa treatments and private dining experiences. For teams looking for a more active experience, water sports or a tour of the Jozani Forest Reserve to spot the indigenous red colobus monkeys are great options.
Why Zanzibar? Zanzibar’s mix of tropical beauty, rich history, and luxury accommodations make it an ideal destination for incentive travel. It offers the perfect balance of relaxation and exploration in a stunning island setting.
A WORLD OF POSSIBILITY
A positive incentive travel experience is all about creating memorable experiences that inspire and reward teams. South Africa offers diverse landscapes – from the urban energy of Cape Town to the wilderness of Kruger National Park –while destinations across Africa, such as Victoria Falls, the Masai Mara, and Zanzibar, provide unique cultural and natural experiences. 4
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MAXIMISING IN AND OUTBOUND EXPERIENCES
The Incentive Planner analyses inbound and outbound travel from South Africa, with fresh perspectives and solutions for executing successful incentive programmes.
Incentive travel is a crucial tool in motivating employees, partners, and clients, offering unforgettable experiences that foster loyalty, reward achievements, and build stronger connections. Whether planners are arranging inbound travel and bringing participants to a domestic destination, or outbound travel and sending them abroad, the ultimate goal remains the same: creating memorable experiences that align with corporate objectives while providing exciting and engaging environments.
THE INBOUND APPEAL
Inbound incentive travel, which focuses on bringing participants to a destination within a country or region, has several advantages. It offers an opportunity to highlight local attractions, culture, and experiences while supporting regional economies and reducing logistical challenges such as long-haul travel and complex visa requirements. South Africa has long been an attractive inbound incentive destination due to its diverse landscapes, vibrant cities, and world-class hospitality services.
The benefits
1Cultural engagement: Inbound travel allows participants to immerse themselves in local customs, cuisine, and traditions. Whether it’s exploring the Winelands in the Western Cape, taking a wildlife safari in Limpopo, or experiencing Zulu culture in KwaZulu-Natal, the authenticity of local experiences often leaves a lasting impression on participants. These experiences also provide a deep sense of connection to the destination.
2Ease of logistics: Organising inbound travel tends to be more straightforward, especially when it comes to transport, accommodation, and managing participants’ travel preferences. Domestic airlines, charter services, and efficient road networks contribute to streamlined planning. Additionally, many regions have a strong hospitality infrastructure in place, with experienced local service providers who understand the needs of incentive groups.
3Sustainability focus: As more companies strive for sustainable travel practices, inbound travel often has a smaller carbon footprint. Companies can align their
incentive programmes with their corporate social responsibility (CSR) goals by choosing eco-friendly accommodations and organising activities that focus on conservation and community support.
OFF-THE-BEATEN TRACK INBOUND DESTINATIONS
South Africa’s diversity makes it a top inbound destination for incentive groups. While Cape Town, Durban and Johannesburg are all great choices, here are some off-the-beaten-track experiences to consider:
The Kalahari and desert elegance
For a truly unique incentive experience, the Kalahari Desert offers untamed beauty and luxury in equal measure. Tswalu Kalahari, South Africa’s largest private game reserve, provides an exclusive setting for stargazing safaris, desert drives, and conservation-focused activities with leading researchers. Incentive groups can enjoy private dinners under the desert sky, spa treatments inspired by the natural surroundings, and encounters with rare wildlife such as the black-maned Kalahari lions. The stark landscapes and tranquil atmosphere create a sense of escape and connection that is truly unforgettable.
West Coast wilderness
The West Coast offers a tranquil yet inspiring alternative for incentive programmes. The West Coast National Park, renowned for its vibrant spring flower displays, is a haven for nature enthusiasts, with opportunities for birdwatching, hiking, and guided botanical tours. Coastal villages like Paternoster provide a charming backdrop for private events, complete with fresh seafood feasts, beachside bonfires, and kayaking excursions. For those seeking more adventure, the area’s rugged coastline and pristine beaches create the perfect setting for team-building activities and relaxation in equal measure.
The Eastern Cape’s hidden treasures
The Eastern Cape invites incentive groups to explore its rich biodiversity and cultural heritage. Addo Elephant National Park offers intimate safari experiences alongside conservation activities such as tracking elephants or learning about anti-poaching efforts. In the historic town of Grahamstown, visitors can delve into South Africa’s past with guided heritage tours, while the Wild Coast beckons with untouched beaches and exhilarating hikes. Luxurious private reserves and coastal lodges provide a relaxed yet exclusive base for groups to unwind and recharge in a setting of natural splendour.
EXPLORING OUTBOUND INCENTIVE TRAVEL
Outbound incentive travel focuses on sending participants to international destinations, providing an opportunity for adventure and luxury that may not be available locally. Outbound travel often opens doors to new experiences that can be personally and professionally enriching for participants. However, planning these trips requires careful attention to detail, including navigating travel restrictions, managing international logistics, and accommodating varying travel preferences.
The benefits
1
Global exploration: Incentive travel is all about expanding horizons. Outbound travel gives participants the chance to experience new countries, cultures, and landscapes. Whether it’s a European city tour, a tropical island escape, or an Asian cultural experience, these trips are often transformative for participants, providing not only rewards but also personal growth.
2Unique activities: Certain activities are exclusive to specific regions, making outbound travel all the more appealing. For instance, scuba diving in the Maldives, skiing in the Alps, or experiencing the Northern Lights in Iceland are all extraordinary activities that can make incentive trips exceptional. By offering experiences that go beyond the ordinary, outbound travel creates a sense of exclusivity and excitement for participants.
3
Luxury and exclusivity: Many outbound destinations offer high levels of luxury and personalisation. From private resorts in the Caribbean to bespoke tours of European cities, outbound incentive travel allows companies to treat their participants to experiences they
may not be able to easily access on their own. This level of attention to detail and exclusivity can significantly enhance the perception of the incentive trip as a once-in-a-lifetime reward.
EXCITING
OUTBOUND DESTINATIONS
• Antarctic exploration: Venturing into the icy expanse of Antarctica offers an unparalleled adventure for incentive groups seeking the ultimate exploration. Known as the last great wilderness on Earth, Antarctica is a land of breathtaking beauty and extreme conditions, where pristine landscapes and extraordinary wildlife create a truly magical experience.
• Mauritius and the Seychelles: Known for their stunning beaches, crystal-clear waters, and luxury resorts, these islands are ideal for incentive groups looking for relaxation and adventure. With options ranging from water sports to nature tours, the Indian Ocean islands offer a perfect mix of leisure and incentive-driven experiences.
• Dubai and the United Arab Emirates: Dubai has emerged as a top destination for outbound travel, offering ultra-luxury accommodations, modern architecture, desert adventures, and world-class shopping. Its impressive range of activities includes everything from dune bashing in the desert to indoor skiing at the Mall of the Emirates.
The city’s blend of futuristic experiences and cultural immersion makes it highly appealing for high-end incentive programmes.
• European capitals: Classic destinations like Paris, Rome, and Barcelona continue to attract incentive planners. The rich history, iconic landmarks, and culinary experiences make these cities excellent choices for cultural and educational trips. In Europe, the added ease of travel between countries also allows planners to create multi-destination itineraries.
SUSTAINABLE TRAVEL PRACTICES
With the growing emphasis on sustainability, incentive planners are increasingly integrating eco-friendly practices into their travel programmes. This trend applies to both inbound and outbound travel, as companies seek to minimise their environmental impact while still delivering exceptional experiences.
For inbound travel, focusing on eco-conscious venues and activities, such as wildlife
conservation programmes or supporting local communities, can align with corporate sustainability initiatives. Outbound trips can also prioritise sustainability by selecting eco-friendly accommodations, using carbon offsets for flights, and reducing waste through sustainable catering and event planning practices. By embedding sustainability into incentive travel programmes, companies
INCENTIVE TRAVEL
can reinforce their commitment to environmental and social responsibility, which resonates positively with both participants and the broader community.
THE FUTURE OF INCENTIVE TRAVEL
As companies continue to navigate the complexities of post-pandemic recovery, incentive travel is set to evolve. Digital solutions such as virtual site inspections, hybrid event components, and digital engagement tools will complement traditional travel programmes, offering more flexibility for participants and reducing overall costs. At the same time, destinations that offer wellness, sustainability, and cultural immersion are likely to see increased demand as incentive planners seek meaningful and transformative experiences for their participants.
In the near future, incentive travel will likely balance both inbound and outbound options, giving companies the ability to tailor their programmes to meet both budget constraints and participant preferences. The focus on personalising experiences and creating long-lasting memories will remain at the heart of every successful incentive travel programme. Regardless of whether you’re planning inbound or outbound incentive travel, the key to success lies in creating meaningful, memorable experiences that align with the goals of the company and its participants.
Inbound travel offers the opportunity to showcase local culture and reduce logistical complexity, while outbound travel opens doors to unique, luxurious, and global experiences.
By carefully managing budgets, logistics, and sustainability, incentive planners can deliver extraordinary trips that drive engagement, loyalty, and satisfaction among participants. As the incentive travel industry continues to evolve, staying ahead of trends and understanding the diverse needs of participants will be crucial for crafting impactful and rewarding programmes.
KEY PLANNING CONSIDERATIONS FOR IN AND OUTBOUND INCENTIVE TRAVEL
Several key factors must be carefully managed to ensure a seamless experience when planning inbound or outbound incentive travel.
BUDGET AND COST MANAGEMENT
Incentive travel can be a significant investment for companies, so managing budgets effectively is crucial. For inbound travel, companies can reduce costs by working with local partners and leveraging existing infrastructure. Outbound travel may require a larger budget due to international flights, foreign accommodations, and local currency considerations. Planners should ensure that cost estimates cover all expenses, including meals, transport, and unexpected charges, to avoid going over budget.
TRAVEL LOGISTICS
For inbound travel, coordinating domestic flights, airport transfers, and local transportation is often simpler due to established connections with local service providers. For outbound travel, planners must navigate more complex logistics, such as arranging international flights, visas, and travel insurance. It’s also essential to consider time zones, travel fatigue, and the
length of the trip when organising international incentive programmes.
HEALTH AND SAFETY
Given the ongoing concerns around health and safety, especially in a post-pandemic world, ensuring the well-being of participants is a top priority. This includes selecting destinations with proper healthcare infrastructure, understanding local health regulations, and ensuring participants have adequate travel insurance. When planning international trips, it’s important to stay informed about any travel advisories or restrictions in the destination country.
TAILORED EXPERIENCES
Incentive travel is about creating unique and memorable experiences that resonate with participants. Whether through exclusive tours, private events, or personalised services, planners should work closely with destination management companies (DMCs) to curate bespoke experiences that align with the goals and interests of the group. Tailoring the experience to reflect company values and the participants’ preferences can greatly enhance the trip’s success. 4
South Africa UNLOCKING ECONOMIC benefit
South Africa’s small towns offer authentic experiences and benefit from the economic boost that tourism brings. These initiatives not only create jobs but also support local enterprises and preserve cultural heritage, making your incentive travel impactful.
The South Africa National Convention Bureau is proud to connect visitors to experiences in small towns, villages and ‘dorpies’. Reach out to find out more about these hidden gems.
/www.southafrica.net
‘Have passport, will travel’
One of the greatest challenges of cross-border incentive travel is the level of admin and documentation required. The Incentive Planner looks at some of the latest updates to understand what this means for South African-based planners.
Incentive travel is an effective way to reward and motivate teams, and planning trips across borders brings excitement but also logistical challenges, especially concerning visa and passport requirements. However, changes made by several governments around the world have introduced new opportunities that are important for planners to know when organising incentive travel for South African-based participants and international travellers alike.
VISA UPDATES FOR SOUTH AFRICA
South Africa’s Department of Home Affairs (DoHA) has introduced several changes to its visa policies that impact both South Africans travelling abroad and foreigners coming into the country.
For South African travellers, visa-free agreements with countries such as Kenya and Tunisia remain in place, in addition to the SADC region. This makes African destinations popular and convenient choices for incentive trips for the local travel market. In addition, eVisa systems, operational in several African countries, have been key in simplifying the visa application process, reducing the waiting time for approval, and making these destinations more accessible. One of the most significant updates includes the introduction of the Remote Work Visitor Visa, designed to attract international talent by allowing foreign nationals to work remotely while residing in South Africa. Alongside this, long-term visa holders for those on work, business, study, and relative visas were granted temporary extensions to remain in South Africa until the end of 2024, easing the strain caused
by administrative delays. The extension included provisions for individuals awaiting visa waiver decisions, enabling them to exit and re-enter South Africa without facing penalties.
SATSA has also made strides in its advocacy to improve the visa process for key markets, working closely with the DoHa to simplify requirements, which you can read more about on page 50. “Our efforts are focused on ensuring ministerial support for impactful and sustainable solutions that benefit members,” the association noted in an update shared with The Incentive Planner.
PASSPORT REQUIREMENTS AND CHALLENGES
Travelling within Africa is a drawcard for many incentive planners, particularly given the ease of access and unique experiences offered by neighbouring countries. However, frequent
travellers need to stay mindful of passport validity.
Many African and international destinations require passports to be valid for at least six months beyond the intended return date. For example, countries like Botswana, Namibia, and Mozambique – popular destinations for corporate incentives – enforce this rule strictly. It is vital to communicate these passport requirements early in the planning process to avoid last-minute disruptions.
South Africa’s DoHA is also working to address delays in passport renewals, though some travellers may still experience longer processing times.
For South African citizens travelling abroad for incentive programmes, it is advised that passports are renewed at least six months before the travel date. By
IMPORTANCE OF STRATEGIC PLANNING
For companies planning outbound incentive travel from South Africa, understanding the nuances of visa and passport regulations is central to planning and avoiding disruptions. Beyond applying for visas and ensuring passport validity, planners who are arranging travel should also keep an eye on updates from the consulates of destination countries. In 2024, both South Africa and destination countries have adopted flexible policies to account for delays in visa processing, but it is essential to plan well in advance.
Inbound travellers to South Africa should know that the country currently offers eVisas for visitors from India, China, and other source business markets. This feature can greatly streamline entry, reducing the wait times at airports and making the incentive experience smoother.
VISA INS AND OUTS
As the global travel landscape continues to evolve, keeping up with visa and passport regulations is critical for successful incentive travel planning. The latest changes from South Africa’s government, such as the introduction of the Remote Work Visitor Visa and temporary visa extensions, are steps towards simplifying travel logistics.
With strategic foresight, planners can leverage these updates to create seamless, inspiring experiences for incentive travellers, ensuring that visa or passport issues do not hinder the journey.
By staying informed about government updates and offering participants clear guidance, incentive travel organisers can mitigate risks and focus on delivering memorable, well-planned experiences in 2025 and beyond.
COMING AND GOING
Through its online portal, South Africa’s DoHA provides a list of countries that are exempt from needing a visa to enter the country. The list was last updated on June 18, 2024, and it includes the changes to legislation that have affected travel, which can be accessed here: https://www.dha.gov.za/index.php/immigration-services/exempt-countries. According to visaindex.com, there are 104 countries that South African passport holders can travel to visa-free. A comprehensive list of visa-free nations and
territories, countries that provide a visa on arrival, electronic travel authorisation (eTA) countries, as well as countries requiring an e-visa can be accessed here: https://visaindex.com/visa-requirement/south-africapassport-visa-free-countries-list/.
IMPORTANT NOTE: Changes are constantly being made to passport and visa requirements, so it is crucial to confirm the latest details for citizens arriving at their respective destinations through reputable, official sources. 4
THE MULTIPLIER EFFECT OF INCENTIVES
Incentives don’t just impact programme participants, but a destination’s entire tourism value chain. The Incentive Planner studies these benefits.
The influence of incentive travel extends beyond supporting positive organisational outcomes. Incentives also have a far-reaching effect on local tourism, which brings major economic benefits and increases a country’s competitiveness as a destination.
BOOSTING LOCAL ECONOMIES
One of the biggest plusses of hosting incentives is the stimulation of local economies in host destinations. When incentive travellers visit local attractions, stay in an area’s accommodations, and utilise the services of tour operators and other service providers, it creates job opportunities and boosts local spending. Expenditure derived from tourism means that money spent by travellers circulates through the
economy, benefiting a range of sectors, including retail, food and beverage, transport, and entertainment. Local artisans, craftsmen, and small businessowners gain opportunities to showcase and sell their products, which preserves and raises awareness about their heritage while providing them with a way to generate income. This boost could be especially impactful in rural and underdeveloped areas, where tourism activity is a primary source of income and employment.
ENHANCING INFRASTRUCTURE
Incentives can also play a crucial role in driving improvements in tourism infrastructure, particularly if there is a proven demand for travel to a destination lacking facilities. This can
lead to the development of transportation, accommodation and recreation, creating a more attractive and accessible destination. Infrastructure improvements often include upgrading airports, roads, and public transport systems, benefiting tourists and residents. Incentives can also encourage the funding and construction of new hotels, conference centres, and entertainment facilities, catering to the needs of both leisure and business travellers. Such developments create a knock-on effect, attracting further investment and stimulating development in surrounding areas. Better infrastructure also supports the growth of event tourism, including major conferences, exhibitions, and festivals that draw large numbers of visitors and generate substantial revenue.
PROMOTING SUSTAINABLE PRACTICES
Sustainable practices ensure that tourism does not come at the expense of the environment or local communities, and it has become a key focus for many industry organisations. Programmes like South Africa’s Tourism Transformation Fund (TTF) support capital projects that promote sustainable tourism practices, such as renewable
energy installations and eco-friendly infrastructure. These initiatives help preserve the natural environment and position the nation as a leader in sustainable tourism.
As of May 2024, the TTF facilitated transactions totalling R272.58 million, supporting various projects, including boutique hotels, community-based lodges, and tourism facilities. Grants are capped at R5 million per applicant and must be matched with other forms of financing. Sustainable practices ensure that tourism does not come at the expense of the environment or local communities. Incentives can also fund projects that protect natural resources, such as conservation programmes for endangered wildlife, sustainable waste management systems, and water conservation initiatives. Furthermore, promoting sustainable tourism attracts eco-conscious travellers seeking destinations that align with their values. This not only boosts visitor numbers but also elevates a destination’s reputation. Engaging local communities in sustainable tourism ensures that the benefits are shared equitably, fostering a sense of ownership and responsibility towards conservation efforts.
DRIVING INNOVATION AND COLLABORATION
Incentives encourage innovation and collaboration within the tourism sector. By supporting new projects and partnerships, incentives drive the development of unique and diverse tourism products and offerings. This instils a culture of creativity and collaboration, leading to a more dynamic and resilient tourism
industry. Collaboration between public and private sectors can create original and authentic tourism experiences, such as cultural tours, adventure activities, and bespoke travel itineraries catering to niche markets.
Incentives can also support technology-driven solutions, such as digital platforms for booking and managing travel, virtual reality experiences, and smart tourism applications. These innovations enhance the visitor experience, making it easier for travellers to explore and enjoy each destination. Partnerships between various stakeholders can create synergies that maximise the impact of tourism initiatives, ensuring that the benefits are widely distributed.
CULTIVATING SKILLS AND EXPERTISE
Incentives play a vital role in developing the skills and expertise required to support a thriving tourism industry. Training programmes and capacity-building initiatives funded by incentives can equip local communities with the knowledge and skills needed to provide high-quality tourism services. This includes training in areas such as hospitality management, tour guiding, customer service, and sustainable tourism practices. By investing in human capital, incentives help to raise standards and improve the overall quality of the tourism experience. Moreover, incentives can support the development of educational programmes and scholarships that encourage young people to pursue careers in tourism. This not only helps to address skills shortages but also creates opportunities for personal and professional
GO GREENER
Launched in 2017, the Green Tourism Incentive Programme (GTIP) is an incentive programme designed to encourage and support South African private-sector tourism enterprises in adopting responsible tourism practices. The programme is managed by the Industrial Development Corporation (IDC) on behalf of the Department of Tourism.
According to the Department of Tourism’s website: “The GTIP was launched in 2017 and, through grant funding, financially assists private-sector tourism enterprises in reducing the cost of investing in energy and water-efficient solutions. Implementing GTIP-funded interventions and identified solutions will not only ensure more responsible operations and environmental benefits, but after the projected payback period, the savings will continue to reduce the overall operational cost of the enterprise with direct and sustained benefits in terms of profitability and improved competitiveness.”
The GTIP outlines the following benefits for qualifying tourism enterprises:
• The full cost for a new resource efficiency audit or the full cost of reviewing an existing resource efficiency audit;
• Grant funding to qualifying small and micro enterprises on a sliding scale from 50% to 90% of the total cost of implementing resource efficiency interventions, which is capped at R 1 million, and;
• Qualifying enterprises may implement projects in phases in order to better manage their cash flow over a two-year project implementation period.
The 10th GTIP window for applications opened on September 2, 2024, and will close on February 28, 2025. For more information, visit https://www.tourism.gov.za/CurrentProjects/Green_Tourism_Incentive_Programme/Pages/Green_Tourism_Incentive_ Programme.aspx.
growth. Building a skilled and knowledgeable workforce is essential for maintaining a destination’s competitiveness.
INCENTIVES HAVE A PROFOUND IMPACT
The spin-off effect of incentives on a destination’s tourism sector is significant. By driving economic growth, enhancing infrastructure, promoting sustainability, fostering innovation, and cultivating skills, incentives create a positive feedback loop that benefits the entire travel ecosystem. As South Africa continues to invest in and support its tourism industry, the impact of these incentives will only grow, ensuring a vibrant and sustainable future for the sector.
Incentives don’t just benefit programme participants; they boost the entire tourism landscape, creating lasting value for local communities, businesses, and the environment. Countries like South Africa can unlock the full potential of its tourism sector and set a precedent for inclusive and sustainable growth by embracing the opportunities presented by incentives. 4
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Hotel Verde Cape Town Airport offers 8 state-of-the-art conferencing and events venues ideal for meetings, workshops, launches and special events. High-tech audiovisual equipment is built into each of our conferencing venues and included in the rates, as are Wi-Fi and secure parking. We offer 100% offset carbon-neutral conferencing and events at no extra cost.
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Nuovo Restaurant & Bar offers an a la carte menu featuring locally sourced, seasonal ingredients. We ensure our selections cater to all dietry requirements including vegetarian, vegan and Halal-friendly.
Our bar is open from 11:00 to 01:00 daily. We offer quality cocktails, wines and craft beers from local brewers (on tap to reduce carbon footprint). We also filter, bottle and carbonate water on site, using reusable glass bottles.
Attractions
Table Mountain & Cable Car
Kirstenbosch Botanical Gardens
Two Oceans Aquarium
Robben Island
Cape Winelands
V&A Waterfront
Canal Walk Shopping Centre
Blouberg Beach
Camps Bay/Clifton Beach
Strand Beach
CAPE TOWN AIRPORT
With its blend of breathtaking scenery, vibrant culture and exceptional facilities, South Africa was an ideal choice for Mahindra’s August 2023 incentive.
DESTINATION SOUTH AFRICA welcomes Mahindra’s global delegation
South Africa has long been celebrated as a premier destination for incentive programmes, offering a blend of stunning landscapes, cultural richness and world-class facilities. It is for these reasons that Mahindra selected South Africa as the host destination for its August 2023 incentive programme.
Guided by the South Africa National Convention Bureau (SANCB), the incentive not only achieved its objectives but left an indelible mark on its participants.
FOXTROT’S EXPERTISE
Foxtrot is a Mumbai-based MICE operator led by a senior management team with a combined experience of more than 60 years. With a portfolio that includes India’s most prominent
corporates, Foxtrot has repeatedly demonstrated its ability to deliver tailored, impactful events. Maulik Shah, Head of Key Accounts at Foxtrot, shared insights about their involvement with the Mahindra incentive. “We have been privileged to work with Mahindra across various business verticals, organising multiple groups annually. This event was no exception, and our partnership with the SANCB elevated it to new heights,” he said.
THE CATALYST FOR SUCCESS
Foxtrot’s journey with the SANCB began through an introduction by Neliswa Nkani, Hub Head for Middle East, India, and Southeast Asia at South African Tourism. Alongside the office of South Africa’s Deputy Minister of Tourism, Neliswa
played a pivotal role in facilitating Mahindra’s engagement with South Africa. “Their unwavering support set the stage for a seamless collaboration, underscoring the region’s commitment to hosting world-class events,” noted Maulik.
DESIGNING A BESPOKE EXPERIENCE
The Mahindra incentive was a meticulously planned event spanning several days and involving a diverse group of participants. From August 14-17, 2023, Cape Town became the focal point of activity for:
• 150 media representatives from India, South Africa, Nepal, Thailand, and Korea;
• 325 tractor dealers from India and South Africa, and;
• 40 senior employees and management representatives from Mahindra’s automotive and tractor divisions.
Programme highlights included:
• Welcome dinner at Cabo: A grand introduction for the media group.
• Gala dinner at the Cape Town International Convention Centre: Hosted for the dealer group, featuring performances supported by the SANCB and graced by South Africa’s Deputy Minister of Tourism.
• Product launch in the vineyards: A custom-built dome showcased Mahindra’s new tractors and electric SUVs on India’s Independence Day, August 15.
• Exploring Cape Town: Dealers enjoyed a half-day city tour, visiting iconic sites such as Table Mountain, the V&A Waterfront, and the Cape of Good Hope, offering them a unique and unforgettable experience.
COLLABORATION WITH THE SANCB Maulik emphasised the importance of thorough planning in the success of the Mahindra incentive. “Each venue was chosen after multiple inspections to ensure they aligned with the event’s objectives,” he explained.
“Working with the SANCB was a fantastic experience,” he remarked.
“Their involvement streamlined our efforts, ensuring timely execution despite the event’s complexity.” Maulik highlighted that the SANCB’s contributions, including supported gala performances, significantly enhanced the programme’s impact.
ACHIEVING OBJECTIVES
The primary goal of the incentive was to launch Mahindra’s new models and initiatives in a distinctive and memorable setting. According to Maulik, the event not only met but exceeded expectations, with the weather complementing the ambiance and the participants thoroughly impressed by Cape Town’s charm and the seamless execution of the itinerary.
Media participants stayed at The Westin, while the dealer group was accommodated at the Southern Sun Cullinan. Both hotels provided exemplary hospitality, further enriching the overall experience.
“Feedback from the attendees highlighted their enjoyment of Cape Town’s unique offerings in addition to the vineyard product launch,” added Maulik, underscoring the satisfaction of the participants.
A DESTINATION THAT DELIVERS
Cape Town’s allure as a MICE destination stems from its unparalleled natural beauty, rich cultural tapestry, and state-of-the-art infrastructure.
Maulik’s personal affection for South Africa shone through as he described his enthusiasm for promoting the destination.
“Selling South Africa excites me every time I talk about it, and there is so much to explore and showcase.”
Foxtrot’s successful collaboration with the SANCB has laid the groundwork for future endeavours. Maulik expressed his eagerness to return with more groups, underscoring South Africa’s unmatched potential as a premier incentive destination. “We’ve only scratched the
Inspiring incentives in Destination South Africa
The SANCB plays an invaluable role in ensuring that the incentives it supports are unique, memorable experiences that bring people together and leave visitors inspired with a longing to come back.
The SANCB is a one-stop shop for independent information and assistance, advising and supporting all aspects of planning a successful incentive experience in South Africa.
As a proudly South African organisation, the SANCB provides much-needed guidance and support to planners through its expertise in delivering remarkable experiences for locals and foreigners.
surface of what this incredible country offers,” he enthused.Maulik extended his gratitude to all the stakeholders who made the event a resounding success. “This achievement wouldn’t have been possible without the support of the SANCB, Ms. Neliswa Nkani, South Africa Tourism, and the Deputy Minister of Tourism’s office. A big thank you to the people of Cape Town for their warmth and hospitality,” he said.
The Mahindra incentive programme in South Africa exemplifies how collaboration between organisations like Foxtrot and the SANCB can yield extraordinary results. Through meticulous planning and unwavering support, the event not only met its objectives but also reinforced South Africa’s position as a leading MICE destination. With its compelling mix of natural beauty, cultural depth, and professional excellence, South Africa continues to inspire and attract global businesses looking to create unforgettable experiences. 4
Above: (From L-R) Sunil Johnson, the then-Head of Sales for Mahindra and Mahindra Limited; Fish Mahlalela, the then-Deputy Minister of Tourism and an honoured guest during the Mahindra incentive; with Mahesh Bedre, Deputy GM of Mahindra and Mahindra Limited.
Driving the experience
The Incentive Planner understands how various aspects of incentive travel transportation – from planning to execution – impact the overall incentive experience.
The success of incentive travel programmes relies heavily on seamless transportation logistics. From the moment participants embark on their journey to their return home, the role of effective transportation in ensuring a positive experience cannot be understated.
Transportation is not just about getting from point A to point B; it encompasses the entire travel experience for business travellers.
Well-organised transportation can set the tone for the trip, making participants feel valued and cared for. Conversely, transportation hiccups can lead to frustration and dissatisfaction.
To prevent this, planners have to consider a wide range of factors when planning transportation for incentive travel.
Safety and security – Safety is a top priority for any travel arrangement. Partnering with reputable transportation providers that adhere to safety standards is essential. Providing clear communication about safety protocols and emergency contacts also reassures participants.
Timeliness and reliability – Punctuality is paramount in the world of business travel. Delays can disrupt schedules, causing participants to miss important meetings or activities. Choosing a reliable transportation service can help ensure that guests arrive at their destinations on time, allowing them to maximise their experience.
Comfort and convenience – Delegates should feel comfortable during their travels. Comfortable vehicles, spacious seating, and
amenities such as Wi-Fi or refreshments can enhance the journey, making it an enjoyable part of the experience rather than a chore.
Accessibility – Transportation should cater to all participants, including those with disabilities or special requirements. Ensuring that transportation options are accessible to everyone promotes inclusivity and enhances the overall experience.
Air travel
For long-distance incentive trips, air travel is often the most practical choice. Planners should look for airlines that offer group booking discounts, flexible scheduling, and provide excellent customer service. While direct flights reduce travel time and increase participant satisfaction, this will only be feasible for some destinations, and it needs to be weighed up from a cost perspective. Ultimately, ensuring that travel arrangements are smooth and hassle-free helps in setting a positive tone right from the start.
Ground transportation
Ground transportation can include shuttles, buses, and private cars. Shuttle services are ideal for large groups, ensuring everyone arrives at the same time. Private cars or luxury vehicles offer a more personalised experience, especially for smaller groups or VIP participants. Ground transportation also includes considerations for inter-city or local travel arrangements, ensuring that participants can move comfortably between their accommodations and various venues and activities.
Luxury coaches and buses
Luxury coaches equipped with comfortable seating, entertainment systems, and onboard refreshments provide a great group travel experience for multi-destination incentive trips. They allow for bonding and can be part of the overall incentive experience, transforming travel time into additional networking opportunities. These coaches often come with professional drivers and attendants who can cater to the participants’ needs throughout the journey.
Local transportation
Depending on the destination, local transportation options such as taxis, rideshare services, or public transit can be integrated into the travel itinerary. Providing business travellers with easy access to local transportation encourages them to explore the area and engage with the local culture. Companies can also consider renting bicycles or scooters for destinations that support such modes of travel, adding a fun and eco-friendly dimension to the travel experience.
PLANNING AND CO-ORDINATION
Successful incentive travel transportation requires careful planning and co-ordination. A detailed itinerary should outline all transportation needs, including arrival and departure times, activity schedules, and location changes. Having a clear plan helps transportation providers deliver seamless service. It also ensures that participants are aware of their schedules, reducing the likelihood of confusion or delays. Collaborating with experienced travel agencies or transportation providers that specialise in incentive travel can streamline the planning process. These partners often have established
relationships with airlines, ground transportation companies, and local service providers, ensuring a smooth experience. They can also offer valuable insights and recommendations based on their expertise, helping to create a well-rounded travel programme.
Keeping participants informed about transportation arrangements is vital. Provide clear communication regarding pick-up times, locations, and any changes that may occur. Utilising apps or messaging services can enhance communication and ensure everyone is on the same page. Regular updates and reminders can help maintain a smooth flow of events, preventing any potential logistical issues.
TECH IN TRANSPORT
Technology has revolutionised the way transportation is managed globally, and it can play a part in aspects of incentive travel, too. Transportation companies now offer real-time tracking, allowing participants to monitor their vehicles’ locations and estimate arrival times. This transparency reduces anxiety and ensures that participants can plan their time effectively. Real-time tracking also allows organisers to promptly address any delays or issues, maintaining the schedule’s integrity. Mobile apps can streamline the entire transportation experience. From booking rides to providing updates and accessing itineraries, apps enhance convenience for business travellers.
Some travel companies even offer apps that allow participants to connect and network with one another. These apps can also provide additional information about the destination, including local attractions, dining options, and cultural tips, enriching the overall travel experience.
Many transportation providers are adopting sustainable practices, such as using electric vehicles or offering carbon offset options. Incorporating sustainable transportation choices can enhance the incentive travel experience while aligning with corporate social responsibility goals. Encouraging participants to use public transportation or carpooling options can further reduce the environmental impact of their travels. It’s clear that transportation plays a crucial role in the success of incentive travel programmes for business travellers. By prioritising timely, comfortable, safe, and convenient transportation options, planners can enhance the overall experience for participants. With thoughtful planning, co-ordination, and the integration of technology, transits can be a seamless and enjoyable part of the incentive
travel experience, ultimately contributing to the programme’s success and the satisfaction of delegates. Finally, by adopting sustainable practices and leveraging technology, planners can not only improve the efficiency of their travel programmes but also demonstrate a commitment to environmental and social responsibility.
CRUISING
For a blend of luxury, adventure, and relaxation, cruises offer an exceptional incentive travel option. Whether navigating the serene waters of the Mediterranean or exploring the vibrant Southern African coastline closer to home, cruises provide an all-inclusive experience that caters to a variety of interests and preferences.
Cruise companies excel in providing a seamless travel experience, as participants can enjoy a wide range of amenities and activities without the hassle of frequent relocations. Onboard facilities often include gourmet dining, state-of-the-art fitness centres, spas, entertainment venues, and conference rooms, making it easy to balance work and leisure.
Key advantages of cruises for incentive travel include:
1. All-inclusive convenience
Cruises bundle transportation, accommodation, dining, and entertainment into one package, simplifying logistics and ensuring a stress-free experience for participants. This all-inclusive approach allows businesses to provide a high-value incentive without the complexity of coordinating multiple services.
2. Variety of destinations
Cruises offer the unique opportunity to visit multiple destinations within a single trip,
exposing participants to diverse cultures and landscapes. This variety keeps the experience exciting and memorable, as travellers can explore new ports of call each day while returning to the comfort of their ship each evening.
3. Customisable experiences
Cruise lines offer a range of itineraries and excursions tailored to different interests, from adventurous shore excursions to cultural tours and relaxing beach days. This flexibility allows companies to create bespoke experiences that resonate with their participants' preferences and enhance engagement.
4. Networking and team building
The shared environment of a cruise ship fosters a sense of community and provides ample opportunities for networking and team-building activities. Organised events, group activities, and informal gatherings can help strengthen relationships and build a cohesive team spirit.
5. Sustainable practices
Many modern cruise lines are incorporating sustainable practices into their operations, such as reducing waste, minimising carbon emissions, and supporting local economies at their destinations. Choosing a cruise line with strong environmental policies can align incentive travel programmes with corporate social responsibility goals. 4
Recognising and rewarding achievement is essential for cultivating motivated, high-performing teams. Incentive travel goes beyond financial rewards by offering bespoke experiences that inspire loyalty, enhance productivity, and cultivate a culture of excellence.
Connect with the South Africa National Convention Bureau to see how we can support an incentive programme that aligns with your organisation’s goals! /www.southafrica.net
SHIFTING NEEDS
The 2024 Incentive Travel Index released in October shows an interesting shift in what makes a programme a success, and it’s one that we at The Incentive Planner are sitting up and taking notice of.
What do incentive planners believe makes a successful experience?
Selecting from options such as “activities that promote relationship-building between officers and qualifiers and among qualifiers themselves”, “group cultural or sightseeing experiences”, and “luxury travel experiences or ‘bucket list’ inclusions”, data from the 2024 Incentive Travel Index highlighted a noteworthy change in what planners are prioritising for programme success.
“North American planners have dramatically shifted their approach to programme design, and it all comes down to one surprising element: free time,” writes Pádraic Gilligan, a Co-founder of SoolNua Consulting and the Chief Marketing Officer at SITE.
While free time is believed to be the top priority for programme success in North America, this trend is starting to gain traction in the rest of the world, climbing from the eighth most important priority in 2023 to the fourth key area of focus this year – and there are a few reasons for it.
WHEN LESS IS MORE
Planners might be tempted to put together full itineraries with a range of exciting activities and experiences, ensuring that delegates are kept busy from the moment they start their days to well after dinner. However, it turns out that this may not be the best way to derive positive results.
“Planners loaded itineraries with activities, from private tours of art collections to after-hours access to iconic landmarks, and sought out local celebrities for meet-and-greets…
The focus has shifted from impressing with a packed itinerary to providing space for personal time – probably in response to the broader cultural movement towards work-life balance, wellness, and autonomy,” says Pádraic.
“In today’s world, the freedom to choose how to spend one’s time is, in itself, a reward.”
Pádraic Gilligan, Chief Marketing Officer at SITE
In practical terms, ensuring there is enough time between activities for travellers to rest, catch up with family back home, and check emails and messages is the bare minimum of what planners should be factoring in.
This preference for personal freedom, both physical and psychological, is reflective of a more profound societal shift, notes Pádraic. “As the demands of modern life increase, professionals increasingly value flexibility and downtime. Incentive travel participants may crave unique experiences, but not at the expense of their own well-being or ability to spend quality time
with loved ones. In today’s world, the freedom to choose how to spend one’s time is, in itself, a reward,” he explains.
COST CONSIDERATIONS
Building in more free time in incentive programme design bodes well for managing costs, which, according to the Incentive Travel Index, are expected to exceed 2024 levels for the next two years, with 27% of respondents noting that the average price tag per participant ranges between US$3,000 (R54,250) to $5,000 (R90,420). But, as Pádraic points out, there’s more to this than dollars and cents.
“Research from SITE’s 2022 Participants’ InSITEs study found that qualifiers themselves rank free time and time with a spouse as their top programme preferences. So, what we’re seeing in 2024 is really the planners catching up with the participants,” he says.
Although North American incentive planners are starting to design their programmes around the shift towards the inclusion of more ‘unstructured time’, there will continue to be an emphasis on personalisation and flexibility. “This isn’t the end of extravagant, bucket-list experiences, but rather an evolution towards recognising that the best incentives might just be the ones that give participants the freedom to decide for themselves how to enjoy them. Incentive travel isn’t just about seeing the world anymore – it’s about experiencing it on your own terms,” concludes Pádraic.
The Incentive Travel Index is produced jointly by the Incentive Research Foundation (IRF) and SITE, in partnership with Oxford Economics. The annual report spotlights key considerations such as destination preferences, programme inclusions, budgeting, and perceptions relating to incentive travel.
“The strategic importance of incentive travel is being bolstered by key workplace trends,” says Stephanie Harris, IRF President. “Retaining talented employees and competitive advantages in hiring are cited as increasing in importance, as well as more recent trends such as new generations of qualifiers and leaders and a more dispersed workforce.”
2024’s report provides insights into developments in technology and sustainability. It can be downloaded from www.incentiveindex.com
MANAGING BUDGET CONSTRAINTS
Despite all signs pointing to the increasing costs of running an incentive programme, 11% of the Incentive Travel Index respondents who are buyers will cut costs per person in the future. Just over a third (38%) of respondents say that the price for each participant will match inflation, while 31% say costs will fall short of inflationary increases. Only a fifth (20%) of buyers surveyed will make improvements to their incentive programmes.
From the share of buyers reporting that they are “cutting back” on programme spend per person in 2025, reductions will be made in the following areas:
1. Activities
2. Gifting
3. Duration
4. Accommodation
5. Food and beverage
6. Other reductions
THE INDUSTRIES SPENDING THE MOST
Although the global average for each incentive programme delegate is $4,900 (R88,610), some industries are spending more to reward clients, staff, and partners:
• Technology – $5,200
• Finance and insurance – $5,000
• Automotive – $5,000
• Average – $4,900
• All other sectors – $4,700
• Manufacturing – $4,700
• Pharmaceuticals and healthcare – $4,600
• Direct selling to consumers – $4,200
In a global context, group experiences such as dining together, cultural sightseeing, and participating in activities that promote relationship-building are still prioritised over free time. However, award celebrations, luxury travel experiences, team building, corporate social responsibility, smaller group activities, wellness, ‘Instagramable’ moments, meetings, one-on-one experiences and shopping are also priorities that planners should not overlook. 4
PROGRAMMED FOR SUCCESS
The Incentive Planner explores how key global developments are emphasising the need for incentive programmes to align with employees’ aspirations and values.
The dynamic world of incentive travel has evolved from giving simple rewards to providing complex and immersive experiences that mirror the changing landscape of employee expectations and corporate culture. Once a straightforward method to enhance performance, it now features diverse destinations, tailored experiences, and sustainable practices.
Successful incentive travel programmes are built on strategic planning that aligns organisational objectives with participants’ interests. Whether organisations are aiming to boost sales, enhance employee engagement, or foster team cohesion, understanding these goals is crucial.
Planners should craft experiences that resonate with participants by customising programmes to reflect their unique preferences, motivations, and cultural backgrounds. This alignment can be achieved through thorough research, surveys, and other feedback mechanisms to ensure activities, destinations, and rewards meet corporate targets while creating memorable and motivating experiences.
MEASURE ROI
Measuring ROI in incentive travel is vital as it provides concrete evidence of the programme’s effectiveness and justifies the associated costs. This process involves assessing the direct and indirect benefits derived from the incentive travel against the expenses incurred.
Key metrics include:
• Increased sales
• Improved employee retention
• Enhanced team collaboration
• Higher productivity and output
By quantifying these benefits, companies can clearly demonstrate the value of the investment
to stakeholders and refine future programmes by identifying successful elements and areas needing improvement.
EMBRACE CULTURAL SENSITIVITY
Cultural considerations are pivotal in designing effective incentive travel programmes. This involves researching and understanding local customs, etiquette, and societal norms to avoid inadvertent offences and foster positive interactions. Tailoring activities and experiences to align with the cultural backdrop of the destination enriches participants’ travel experiences and demonstrates a company’s commitment to cultural sensitivity and inclusivity.
CONSIDER GENERATIONAL NUANCES
In today’s diverse workforce, acknowledging and understanding generational differences is crucial for designing effective incentive travel programmes. Each generation, from Baby Boomers to Gen Z, has distinct preferences, values, and motivations. Successfully catering to these nuances can significantly enhance the impact and satisfaction of your incentive travel initiatives. As younger generations become the majority in the workforce, their values and expectations will increasingly shape the design of incentives. By staying tuned into these changes and continuously adapting, planners can ensure that their incentive travel programmes remain relevant, engaging, and effective.
INCORPORATE SUSTAINABILITY TRENDS
Incentive travel programmes are increasingly incorporating sustainability trends to align with growing environmental awareness. Prioritising eco-friendly destinations, promoting
responsible tourism practices, and selecting accommodations with green certifications are just a few ways to achieve this. Sustainable travel options include carbon offset programmes, reducing waste through digital solutions, and supporting local communities by choosing local suppliers and experiences. Integrating these practices showcases a commitment to preserving the planet for future generations.
MAKE EVERY EXPERIENCE UNIQUE
Personalisation is a key trend in incentive travel, ensuring that programmes cater to the unique preferences and interests of each participant. Companies can offer tailored experiences by gathering insights through surveys and feedback, which helps them design activities that resonate on a personal level. This includes customising itineraries, creating bespoke rewards and individualised recognition. Focusing on personalisation allows incentive travel programmes to significantly enhance engagement and satisfaction, making each trip unique and memorable.
DON’T REINVENT THE WHEEL
Exploring case studies of successful incentive travel programmes provides valuable insights into best practices and innovative approaches. By examining programmes that have achieved high levels of employee engagement and performance, companies can identify key elements contributing to their success. These elements often align the travel experience with company values, offer personalised and meaningful activities, and ensure a balance between leisure and professional development.
IDENTIFY WHAT MOTIVATES MORE
When comparing incentive travel and cash bonuses, both have their merits, but they impact employee motivation differently. Cash bonuses offer immediate gratification and financial flexibility, while incentive travel provides unique and memorable experiences. Travel experiences create a sense of accomplishment and lasting memories, fostering stronger bonds among team members and promoting a positive company culture. While cash bonuses are
practical, incentive travel can offer deeper, more personal recognition that resonates longer with employees.
LEVERAGE TECHNOLOGY
Technology plays a crucial role in enhancing the incentive travel experience, streamlining processes, and increasing engagement. Advanced software solutions enable seamless planning and co-ordination, from booking flights and accommodations to organising activities. Mobile apps provide participants with personalised itineraries, real-time updates, and instant communication channels. Virtual and augmented reality (VR and AR) offer immersive previews of destinations, boosting excitement and anticipation. Additionally, data analytics tools help measure ROI by tracking participant engagement and satisfaction.
THE FUTURE
The evolution of incentive travel reflects the shifting landscape of employee expectations and corporate culture. Key aspects such as strategic programme planning, measuring ROI, cultural considerations, sustainability trends, and personalisation options are crucial in crafting effective and motivating incentive programmes. Looking ahead, the future of incentive travel promises greater integration of technology to enhance planning, engagement, and safety. Companies prioritising personalised and eco-friendly experiences will find incentive travel a powerful tool for driving employee motivation, loyalty, and overall success. Meaningful and memorable experiences will undoubtedly shape the next era of incentive travel, making it an indispensable part of corporate strategy.
SAFETY FIRST
Ensuring the safety of participants is fundamental in incentive travel programmes. Companies must implement comprehensive safety measures covering all aspects of the trip. This includes conducting thorough risk assessments of destinations, choosing reputable and secure accommodation, and ensuring all activities are supervised by trained professionals. Providing participants with emergency contact information, health and safety guidelines, and travel insurance offers peace of mind. Technology, such as real-time tracking and communication tools, helps maintain safety and provide immediate assistance if needed.
Duty of care
Service providers play a crucial role in ensuring the safety and well-being of participants. They must adhere to stringent safety standards and protocols, providing secure transportation, reliable accommodation, and safe activity arrangements. It is essential for service
providers to have robust emergency response plans in place and to conduct regular safety audits to identify and mitigate potential risks. By doing so, they demonstrate a commitment to the duty of care, reassuring participants that their safety is a top priority.
Travel management policies
Organisations must establish robust travel management policies that prioritise the safety and security of their employees. These policies should include detailed guidelines for selecting safe destinations, choosing reputable service providers, and planning secure itineraries. Comprehensive travel policies should also cover protocols for emergency situations, including evacuation procedures and medical assistance. Regular training sessions for employees on travel safety and crisis management can further enhance preparedness and confidence among participants.
Key elements of a comprehensive safety strategy
1. Thorough risk assessments: Conducting detailed risk assessments of destinations and activities to identify potential hazards and implement preventive measures.
2. Secure accommodation: Choosing reputable hotels and lodging options that comply with high safety standards and have robust security measures in place.
3. Supervised activities: Ensuring all activities are conducted under the supervision of trained professionals who can manage risks and respond to emergencies effectively.
4. Emergency contact information: Providing participants with comprehensive contact information, including local emergency services, organisational contacts, and travel insurance details.
5. Real-time tracking and communication tools: Leveraging technology to monitor participants’ whereabouts and maintain open lines of communication for immediate assistance if needed.
6. Travel insurance: Ensuring all participants are covered by comprehensive travel insurance that includes medical coverage, emergency evacuation, and trip interruption protection.
7. Regular safety audits: Conducting periodic safety audits and reviews to ensure continuous improvement of safety measures and protocols. By integrating these elements into their incentive travel programmes, organisations can create a secure and reassuring environment for their participants. This not only enhances the overall travel experience but also builds trust and confidence among employees, knowing that their well-being is a top priority. 4
Pairing Table Mountain Aerial Cableway
The Incentive Planner shares some of the experiences that can be paired with a trip up the Table Mountain Aerial Cableway.
Table Mountain is the crown jewel of Cape Town. With so much to see and do as part of their Table Mountain Aerial Cableway experience, incentive groups can make it a truly rich day outing.
TOP STATION
Free guided walks
Offered daily from 9h00-15h00, weather permitting, free daily walks depart from the meeting point at the Twelve Apostles Terrace, just below the Shop at the Top, every hour on the hour.
Free audio tours
Visitors can download the Voicemap app to enjoy two free audio tours:
• Lower Cableway Station Audio Guide: In-queue entertainment
• Upper Cableway Station Audio Guide: Tabletop walking tour
TEN67 Eatery
Visitors can enjoy a breakfast, lunch or a grab-and-go meal at the TEN67 Eatery. Serving hot and cold beverages in addition to wine and beer, they can also indulge in an assortment of delicious cakes and pastries.
DAIRY Den
The DAIRY Den serves ice cream and doughnuts through the hatch at the TEN67 Eatery.
VIEWS by De Grendel
Located inside the Top Station building, VIEWS serves an a la carte menu and offers exceptional wine-tasting experiences.
KLOUD Bar
Situated on the Twelve Apostles Terrace below the TEN67 Eatery, KLOUD Bar is the only bar in the world to serve Aperol on tap. It also serves up a delectable assortment of cocktails, beers, soft drinks and snacks.
Shop at the Top
Housed in the old stone building next to TEN67 Eatery, Shop at the Top sells a variety of uniquely Table Mountain-branded merchandise and other gifts. The shop supports local suppliers: 97% of all retail items are locally sourced. Short on time? Check out the online Shop at the Top: https://tablemountainshop.net/
LOWER STATION
Exit Shop and Visitor Centre
For last-minute shopping, the Exit Shop and the Visitor Centre offer a variety of locally sourced gifts and merchandise.
TAP Bar
Located above the Visitor Centre, TAP Bar is a trendy bar with stunning views of the Cape Town City Bowl. This establishment boasts a full range of Newlands Brewery beers and caters to visitors who enjoy wine, spirits, and other beverages. TAP Bar is not only for Cableway visitors but also welcomes anyone in Cape Town who wants to unwind while enjoying breathtaking views, food, and drinks. 4
South Africa
From traditional braais to local festivals, South Africa offers immersive incentive experiences steeped in rich culture and heritage. From the rolling vineyards of Stellenbosch to the historic townships of Soweto, every moment weaves a tale of resilience and beauty.
Talk to the team at the South Africa National Convention Bureau to learn how we can help you ensure that your delegates arrive intrigued and leave inspired.
/www.southafrica.net
Beyond the stay
Accommodation selection plays an undeniable role in the overall experience of incentive travellers. The Incentive Planner turns its sights towards the accommodation trends elevating incentive travel.
Incentives are a great tool for companies looking to strategically reward partners, clients, and stakeholders, but where they stay can be a deal maker or breaker.
As the landscape of incentive travel evolves, so too does accommodation, adapting to the ever-changing needs and expectations of guests. We explore the latest trends in accommodation, highlighting key factors that shape the incentive segment of MICE.
PERSONALISATION AND CUSTOMISATION
An important trend in accommodation is the increasing demand for personalisation and customisation. Business travellers in particular are looking for tailored experiences that meet their specific needs and preferences. This shift is largely driven by advancements in technology, allowing hotels, lodges and resorts to offer customisable packages.
“90% of consumers expect organisations to know their interests and anticipate their needs,” writes Susan Grossman, MasterCard’s Executive Vice President of Mastercard’s Consumer Acquisition and Engagement Business within Services.
Many accommodation owners are using technology enabling guests to personalise their stay. From selecting room amenities to choosing meal preferences, travellers can curate various aspects of their experience. Furthermore,
feedback from surveyed business travellers is increasingly influencing accommodation offerings, with properties striving to align their services with the demands of the modern corporate traveller. “Organisations that can deliver a unique in-person experience have an edge over the competition,” adds Susan.
SUSTAINABILITY AND ECO-FRIENDLINESS
Sustainability has become a crucial consideration for business travellers and organisations seeking accommodations that reflect their commitment to eco-friendly practices. Companies are increasingly prioritising accommodations that implement green initiatives, such as energy-efficient buildings and waste reduction programmes.
“Sustainability is more than a buzzword – it’s taken centre stage as companies commit to protect natural resources, reduce CO2 emissions and make a positive impact with eco-friendly measures. Managing a business travel programme that supports sustainable travel is no exception,” says Egencia, a global corporate travel management group that has assisted more than 2 million travellers in over 60 countries, including in South Africa.
The trend toward local sourcing is also noteworthy. Many hotels and resorts now have a farm-to-table policy, prioritising sourcing food and materials from local suppliers, providing
guests with authentic experiences while supporting communities. This alignment with corporate social responsibility (CSR) values resonates with business travellers who want to engage with their destination meaningfully.
UNIQUE AND EXPERIENTIAL STAYS
Business travellers are increasingly seeking accommodations that offer unique and experiential stays. Traditional hotel options are being supplemented by alternative accommodations, such as boutique hotels, serviced apartments, and even glamping sites. These unique options allow companies to create memorable experiences for their guests, facilitating networking and relationship building in more relaxed environments.
Themed accommodations that immerse guests in local culture or specific themes are also gaining popularity. Whether it’s a wellness retreat designed for relaxation or a venue that incorporates local history, these accommodations cater to diverse interests, ensuring that incentive trips are both enjoyable and enriching.
Moreover, many properties are offering adventure and activity packages that combine accommodation with unique experiences. This approach not only enhances the overall travel experience but also fosters collaboration and connection among business partners.
“Special experiences create significant goodwill and positive associations with a brand. Shared experiences stimulate bonding, community and relationships that are associated with the in centive travel sponsor, something that is difficult or impossible to achieve through any other type of performance reward,” highlights the Incentive Research Foundation.
TECHNOLOGY AND CONNECTIVITY
With the growing demand for seamless travel experiences, technology is becoming increasingly essential in incentive accommodations. Many hotels now feature smart technology integration, offering amenities such as mobile check-ins, voice-activated controls, and personalised digital concierge services.
As remote work becomes more prevalent, accommodations providing reliable internet access and dedicated workspaces have become vital for business travellers. Organisations are looking for venues that support productivity, allowing guests to stay connected and work efficiently while travelling.
In a study published in the Journal of Destination Marketing & Management, a direct correlation was shown between technology and a positive travel experience.
“The vast majority of the analysed papers report a positive relationship between these variables, which is in line with the most recognised literature,” the study emphasises. Furthermore, virtual reality (VR) technology is reshaping how business travellers select accommodations. Many hotels utilise VR to provide immersive previews of their properties, helping potential guests make informed decisions before booking. This innovation enhances transparency and allows companies to align their accommodation choices with the preferences of their travelling teams.
EMPHASIS ON HEALTH AND WELLNESS
In more recent years, health and wellness in business travel have become a priority, with the well-being of guests increasingly essential. Many hotels are incorporating wellness amenities, such as state-of-the-art fitness centres, spas, and healthy dining options, into their offerings to enhance the travel experience.
The focus on mental health initiatives has also gained traction within the accommodation sector. Properties are beginning to offer initiatives that promote mental well-being, such as mindfulness sessions and opportunities for nature immersion. These initiatives help business
travellers recharge and nurture a positive mindset during their stays.
Additionally, the Covid-19 pandemic heightened awareness around health and safety, which has resulted in accommodation owners and managers upping the ante on hygiene protocols. Ultimately, many business travellers are discerning about where they stay, and cleanliness is key.
DON’T IGNORE THE TRENDS
As the incentive travel landscape continues to evolve, the significance of accommodation trends cannot be overstated. Personalisation, sustainability, unique experiences, technology integration, and a focus on health and wellness are shaping the future of incentive accommodation for business travellers. By selecting accommodations that align with these emerging trends, organisations can create memorable experiences that not only reward but also foster strong relationships with partners and clients. In an increasingly competitive landscape, staying ahead of the curve in accommodation trends will be key to the success of incentive programmes, ultimately enhancing satisfaction and loyalty among business travellers. 4
Guests can immerse themselves in sustainability at the Thaba Eco Hotel (image via Thaba Eco Hotel)
Hotel Sky Cape Town - home to assistant robots (image via Hotel Sky)
Immersive experiences give LUXURY travel new meaning
The Incentive Planner learns how luxury has taken on new meaning as travellers seek more authentic and enriching experiences. Journey with us as we discover the once-in-a-lifetime experiences that could set your incentive programme aside.
What do luxury travellers want out of their experiences?
While opulent, five-star experiences won’t disappear any time soon, immersive experiences that connect travellers to local people, culture, and nature are seeing a growing demand. “The idea of luxury continues to evolve conceptually,” Shannon Knapp, President and CEO of Leading Hotels of the World (LHW), told Forbes.
According to Travel Weekly, 78% of new luxury travel consumers are choosing to spend their money on experiences that will create a lasting memory. “The opportunity to connect via memorable and meaningful experiences ensures maximum retention of brand knowledge for each of our business owners. And a lot of fun, which is another key element of building lasting connections,” comments Dani Galloway, Global MD of Luxury & Independent Leisure at Flight Centre Travel Group.
CAPTIVE AUDIENCE
Statistics from Future Market Insights value the global luxury travel market at US$2.26 trillion (R41 trillion). This is expected to reach R77 trillion in the next 10 years, growing at an average of 6.5% each year.
The drive towards more immersive experiences is currently being fuelled by Millennial and Gen Z luxury travellers, who account for a significant portion of the growth in luxury spend.
“Their desire for personalised and immersive experiences is transforming travel, and luxury operators must adapt to create offerings worth their premium price,” says CNA Luxury Shannon echoes a similar sentiment.
“Luxury is truly personal. What’s luxury to me is not necessarily luxury for you. You can’t paint the luxury traveller with a single brush. But they are often intellectually curious, and they want to be challenged. And they’re out exploring, contributing and experiencing.”
AFRICA PRIMED FOR OPPORTUNITY
The diversity of immersive experiences that can be enjoyed across the African continent makes it an attractive value proposition for luxury travellers, particularly those who are looking for authenticity. “Providing a ‘life in first-class’ experience doesn’t mean you should be charging first-class prices, or operating on a first-class budget… The real key, the ‘secret sauce’, is in the stories you tell and how you immerse people in those stories,” says Go South Africa.
In conclusion, the shifting perceptions around luxury travel and what it really means to provide travellers with an experience that they simply can’t get anywhere else means “putting people in the moment, engaging all of their senses. Don’t just feed them, give them food that represents the story. Make sure that whenever people do that tour, they think they are back in that time, they understand the social context, they engage.”
VISIT IDYLLIC INDIAN OCEAN ISLAND DESTINATIONS
With warm crystal-clear waters and white sandy beaches, there are a multitude of island destinations within the Indian Ocean that provide spectacular experiences. Whether it is learning about Zanzibar’s rich history in Stone Town or seeing the world’s largest nut, the famed coco de mer, on Praslin in the Seychelles, the Indian Ocean is home to some of the world’s most pristine islands – each with their own unique charm and way of life.
While accommodation, flight, and activity costs are a consideration, there are many specialists that offer incentive travel packages to destinations within the Indian Ocean region, one of them being The Holiday Factory (www. holidayfactory.co.za). Their team works with each brief they receive to create an all-inclusive, engaging, exciting and inspiring itinerary based on your budget.
ENJOY AN ENCOUNTER WITH RWANDA’S GORILLAS
The tiny East African nation of Rwanda is famed for its gorilla trekking experiences in the Volcanoes National Park (www.volcanoesnationalpark.com). This immersive adventure allows visitors to trek through the lush rainforest and encounter the awe-inspiring mountain gorillas in their natural habitat. The trek can be both physically and emotionally rewarding, and it offers a unique opportunity to connect with these incredible creatures. For a complete experience, consider staying at a nearby lodge and exploring the surrounding area’s flora and fauna, as well as cultural heritage.
Packages vary based on what type of experience you’re looking for, and range between ‘Short Gorilla Trekking’ to a ‘7-Day
Rwanda Safari’. Mid-range accommodation for the latter starts at $2,640 (R48,000) per person in a double room, with luxury accommodation going up to $13,890 (R252,000) per person in a single room.
LIVE LIKE A BEDOUIN IN WADI RUM
With red sands surrounded by granite and sandstone rock that is eerily reminiscent of Mars, the stark desert region of the Wadi Rum valley in the south of Jordan has served as the location of The Rise of Skywalker and Rogue One in the Star Wars franchise.
Travellers can immerse themselves in a range of exciting activities that break away from conventional travel. They can stargaze in the desert while dining with the local Bedouin nomads or take a jeep or camel tour to explore Wadi Rum’s ancient past, including ruins, petroglyphs and rock inscriptions. For those interested in Jordan’s history, several packages
are available that blend experiences in Wadi Rum and Petra, which are just a 90-minute drive from each other.
Tour operators such as Wadi Rum Magic Tours (https://wadirummagictours.com) have rave reviews. One of their best-selling packages is the ‘3 days / 2 nights: Jeep + Hike + Camel’ experience, which starts at 300 Jordanian dinars (R7,650) per person. Costs are discounted to 130 Jordanian dinars (R3,300) per person when there are six or more people in a group.
SEE THE NORTHERN LIGHTS
IN NORWAY
Seeing the aurora is a bucket list item for many, and places like Tromsø in Northern Norway offer some of the best views of the Northern Lights in the world. Visible from the end of August until mid-April, the Aurora Borealis are at their most impressive between November and January, and typically when it’s darkest from 18h00 to 02h00. Operators such as Nordic Visitor (https://norway.nordicvisitor.com) are five-star rated by more than 2,000 travellers on TripAdvisor. They assign a personal travel consultant to assist with arranging each trip. Nordic Visitor offers a range of different itineraries across various modes of transport, including cruise ships and trains, and travellers can choose from partially guided or independent tours.
One of its top-selling packages is the ‘10-day Northern Lights by Train and Cruise’ experience. For €3,957 (R75,000) per person, it provides sights of the aurora, excursions through the fjords and a scenic trip on the Flåm railway. 4
The family-owned Red Carnation Hotel Collection enchants visitors with four bespoke ‘jewels’ in distinctive areas across Africa.
Each destination is unique in character and location, but shares the qualities that create richly rewarding experiences for each and every guest.
All of the award-winning boutique hotels are landmarks of history and tradition, with a peerless reputation for thoughtful service, exquisite fine dining, leading spas and sumptuous surroundings.
South Africa DEVELOPMENT AND advancement
Incentive programmes don’t just have the power to upskill individuals and communities by training on specific areas of expertise, but by linking rewards to growth, organisations can encourage professional advancement and personal fulfilment.
Addressing the train-retain drain
Staff training and retention are currently challenging the incentives industry.
The Incentive Planner hears from several South African industry professionals to understand how they’re navigating this conundrum.
In South Africa’s incentives industry, the post-pandemic recovery has revealed cracks in staffing and training, resulting in a worrying capacity crunch.
As Tes Proos, Owner of Crystal Events and President of SITE Africa, explains, the scenario in which we find ourselves was inevitable, and a long time coming: “Incentives were among the hardest hit during Covid, so what we’re facing now – where demand is at an all-time high, but we don’t have enough people to do the work –is unsurprising.”
“People needed to survive and had to find the means to do so, and while some have made the decision to return, many haven’t,” she adds.
AN INDUSTRY THAT REQUIRES RESILIENCE
Like Tes, Alexia ‘Lex’ Swart, owner of Barmotion, a well-known South African hospitality provider, is grappling with the loss of experienced staff. She refers to the current deficit of capacity within the industry as a “double whammy”.
“We came back, and the demand was there. We’ve got the clients, the infrastructure, and the equipment, but we don’t have the team,” she tells The Incentive Planner. Lex explains that many experienced professionals exited the
industry due to the uncertainty of prolonged closures, with some either ‘semigrating’ or leaving South Africa altogether in pursuit of greener pastures. This has resulted in a significant loss of knowledge and expertise.
Finding new talent willing to commit to the demanding nature of the industry is another challenge, emphasising the undertaking of working in the industry: “This is not a 9-to-5 job. You’re already at it from 5AM on some mornings and might finish at midnight,” says Lex.
This intensity often leads to burnout among new hires, many of whom leave within months.
that, “you’re either born for this industry, or you’re not,” stressing the need for passion and adaptability as prerequisites for success.
The goal now is to create a solid foundation to rebuild these teams.
“We’re trying to grow just to get back to where we were,” notes Lex, but this effort is hindered by two factors: inexperienced candidates as well as insufficient resources for training. Adding to this concern is that the few who enter the field often lack operational familiarity, requiring extensive training from scratch – a predicament that is not limited to Lex’s business alone.
“ You can train someone on procedures and processes, but you can’t prepare them for the intensity of the hours until they’ve experienced it.”
“You can train someone on procedures and processes, but you can’t prepare them for the intensity of the hours until they’ve experienced it,” Lex shares.
The attrition also highlights a deeper issue: the misalignment between the industry’s realities and newcomers’ expectations. Lex believes
TRAINING IS A VICIOUS CYCLE
In an article published by Travel News, Linda Benwell, Managing Director of XL Millennium Travel, highlights that agents specialising in incentives need training and an in-depth understanding of travel logistics, hoteliers, and tour operators. She explains that agents must have first-hand travel experiences,
strong administrative skills, proficiency in compiling presentations, and public speaking confidence to effectively organise and present their ideas and attract corporate clients.
“We don’t have an external training system that explains the industry: this is what we’re doing; this is how you put a costing together; this is what a good presentation is; and this is how to present it to the board of directors who are firing questions at you,” she comments. These skills only come with experience, but because there is a need for more capacity, formal training is difficult. Compounding this is that newer specialists can’t take advantage of familiarisation trips.
“Because incentives companies are always shortstaffed and really crazy busy, they can’t afford to have a staff member out of the office for 10 days on a fam trip,” says Linda.
The different needs and expectations of a post-pandemic workforce coupled with a higher turnover of staff have left businessowners and teams dealing with the impact of “training fatigue”, which Lex describes as draining: “You spend hours and hours training someone, and then, six months later, it doesn’t work out. It feels like we’re constantly on repeat.”
The need for hands-on training exacerbates the problem. From practical tasks like crafting the perfect coffee to managing event files and logistics, every detail must be taught. Yet, the time spent on training strains capacity, creating a Catch-22: teams can’t handle the workload without investing in training, but the time and effort invested often lead to disappointing results when employees leave. It also means that tasks previously delegated to someone else must be managed by whoever is best positioned to
do so. As has been the case with Lex and Tes, the onus falls on the businessowner, which then translates to a knock-on effect on other aspects of their businesses.
REPAIRING THE RIFT
Beyond staffing, Lex highlights that the industry is becoming increasingly fragmented in providers’ drive towards competitiveness, which can sometimes undermine progress. She praises collaborative efforts among industry peers, such as sharing resources when resources are thinly stretched, but cautions businessowners against trying to do it all.
“I’m all for diversifying a business offering, but I’m also a firm believer in sticking to what you’re good at… We could start building stands tomorrow if we wanted to, but how would that affect my relationship with my clients in that space?” she asks.
MOVING FORWARD
Despite the challenges, Lex remains optimistic about finding solutions, advocating for greater awareness of the industry’s unique demands and more targeted education programmes to prepare young talent. “We need to find a way to make sure we are creating interest in the industry that school leavers can start working towards,” she asserts, urging stakeholders to address the gap in professional pathways for future incentive planners.
Echoing this sentiment, Tes says there needs to be a greater emphasis on what the incentives industry can achieve. “As tough as this industry is, it is exciting and just so incredibly rewarding to provide a client with a rich, fulfilling experience that will stay with them forever. We just need to make sure we make a stronger case for it,” she says.
The incentives industry in South Africa may be facing a challenge in rebuilding its workforce, but with a renewed focus on education, collaborations that serve mutual interests, and passion, it holds vast potential to thrive. 4
Harnessing the power of incentive travel
The Incentive Planner sees how incentive travel is driving corporate goals and reveals ways to further its benefits.
Incentives provide businesses with the opportunity to strengthen staff and client relationships, boost customer loyalty, and drive business growth. Unlike traditional rewards, incentive travel goes beyond simple discounts or vouchers to create a once-in-a-lifetime experience that taps into a client’s emotional and aspirational desires. I
THE EVOLUTION OF INCENTIVE PROGRAMMES
Historically, incentive programmes in the travel and tourism industry focused on rewarding high-value clients or top-performing agents with free trips or exclusive experiences. These programmes were often simple in design, offering high-end vacations or luxury travel packages as the ultimate prize for loyalty. Over time, however, the needs and desires of travellers have shifted, demanding more personalised, curated, and original experiences. Today, incentive travel is more about customisation and tailored experiences that align with a client’s specific preferences. Whether it’s an intimate cultural immersion in a remote village, an eco-tourism adventure, or a wellness retreat in a five-star resort, travel incentives have evolved to meet the growing demand for authentic and enriching experiences. As the
industry moves towards more sustainable and experiential travel, incentive programmes are now seen as an essential marketing tool for promoting not only destinations but also brand values and customer-centric approaches.
THE BENEFITS OF INCENTIVE TRAVEL
Incentive travel has an array of benefits for businesses in the travel and tourism industry, driving both short-term and long-term growth. Some key advantages include:
1. Boosting brand loyalty
One of the most significant advantages of incentive programmes is their ability to foster brand loyalty. Clients who participate in exclusive incentive programmes are more likely to remain loyal to a brand or destination. By offering unique, high-value experiences, companies can create emotional connections with their clients, ensuring that they return to the brand for future travel needs. For instance, a travel agency that offers a personalised luxury safari for repeat customers can cultivate a deeper relationship with those clients, turning them into brand advocates who refer others to the business.
2. Increasing bookings and revenue
Incentive programmes can also drive immediate revenue by encouraging clients to book travel services through exclusive specials and packages. Whether it’s an all-inclusive stay at a luxury resort or an adventure-packed itinerary, travel brands can use incentive programmes to entice customers with experiences they can’t get elsewhere. Additionally, tailored experiences help to upsell services, increasing overall booking value and long-term revenue streams.
3. Differentiating the brand
With the travel and tourism industry being highly competitive, businesses need to differentiate themselves to succeed. Incentive programmes provide a strategic way to stand out with something that competitors might not – whether it’s a curated package aligned with sustainability efforts, or a VIP tour that gives clients behind-the-scenes access to exclusive venues. This differentiation not only attracts more customers but also strengthens a company’s market position by adding value to its offerings.
4. Showcasing destinations and services
For destinations and service providers, incentive programmes serve as a perfect platform for showcasing their offerings. By partnering with airlines, hotels, tour operators, or local experience providers, businesses can create enticing packages that highlight a destination’s best features. An incentive programme may include luxury accommodation, curated dining experiences, and private tours of hidden gems within a country. These incentives encourage clients to explore new destinations, increasing exposure for less-travelled areas while driving business to partnered service providers.
TRENDS SHAPING INCENTIVE TRAVEL
The travel and tourism industry is constantly evolving, and incentive programmes must adapt to meet the shifting expectations of clients. There are also a multitude of emerging trends influencing the design of modern incentive programmes.
Sustainability is at the forefront of many travellers’ minds, particularly in the
post-pandemic world. Clients are more conscientious about their environmental footprint and are increasingly looking for travel incentives that promote eco-friendly and responsible tourism practices. Incentive programmes that emphasise sustainability, such as carbon-offsetting tours, wildlife conservation efforts, and stays in eco-friendly lodges, are gaining popularity.
Brands that incorporate sustainability into their incentive programmes not only meet the demand for responsible travel but also enhance their reputation as eco-conscious businesses. A travel incentive that includes a stay in a solar-powered eco-resort or organising volunteer programmes to protect endangered species can resonate with today’s environmentallyaware clients.
Gone are the days when luxury hotels and first-class flights were enough to attract customers. Modern travellers crave experiences that are immersive and intentional. This shift has led to the rise of experiential travel as a key component of incentive programmes. Rather than a luxury getaway, brands are now curating journeys that allow travellers to engage deeply with the local culture and environment.
A travel incentive could include cooking classes with a renowned local chef, private guided tours through cultural landmarks, or an opportunity to participate in indigenous traditions. These experiences create lasting memories and allow travellers to connect more deeply with the destination, increasing the overall value of the incentive.
Personalisation is a crucial aspect of modern travel incentives. Clients are no longer content with one-size-fits-all packages - they want
tailored experiences that cater to their preferences, interests, and travel styles. Successful incentive programmes now offer customised options that allow clients to choose from a range of activities, accommodations, and itineraries.
A travel incentive programme might give clients the choice between a wellness retreat, an adventure-packed exploration, or a cultural immersion experience. This flexibility ensures that every participant has a meaningful and enjoyable experience, further increasing the likelihood of repeat business.
Technology is playing a significant role in the evolution of incentive programmes. Digital platforms and apps are being used to track client participation, provide real-time updates, and personalised recommendations. Additionally, virtual and augmented reality are increasingly being integrated into incentive programmes, allowing clients to preview destinations or experiences before making a decision.
Tech-driven incentive programmes also make it easier for businesses to manage logistics and deliver a seamless customer experience. From booking systems to digital rewards, incorporating technology into incentive programmes not only improves efficiency but also adds a modern touch to the overall experience.
Incentive programmes and rewards have the potential to transform the travel and tourism industry (read more about this on page 22), creating ‘bucket list’ experiences that resonate with clients while driving business success. By staying ahead of industry trends, offering personalised and sustainable options, and crafting unforgettable travel journeys,
CREATING A GREAT INCENTIVE TRAVEL PROGRAMME
An effective incentive programme encompasses several factors that planners and buyers should carefully consider:
1. Know your audience: Understanding the demographics, preferences, and travel habits of your target audience is critical. This allows businesses to design programmes that resonate with clients and provide meaningful experiences.
2. Offer value: Ensure that the incentive offers true value – whether through luxury, exclusivity, or personalisation. The reward should feel special and unattainable through other means.
3. Promote engagement: Encourage clients and staff to participate by making the process of earning rewards engaging and straightforward. Whether through a points system, tiered rewards, or exclusive events, keep the experience exciting.
4. Collaborate with local providers: Partnering with local tourism operators, hotels, and restaurants can enhance the value of your incentive programme while boosting the local economy.
businesses can build stronger relationships with their customers and differentiate themselves in an increasingly competitive market. As incentive programmes continue to evolve, they will remain a vital strategy for promoting destinations, enhancing brand loyalty, and ensuring long-term growth. 4
South Africa
Sustainability and responsible practices are central to futureproofing the incentive industry. That’s why the South Africa National Convention Bureau (SANCB) supports initiatives that protect natural resources, uplift local communities and reduce environmental impact.
Speak to the SANCB to find out how you can ensure your incentive programme includes carbon-neutral activities, community-based experiences, and green-certified venues.
/www.southafrica.net
Advancing opportunities for South Africa’s MICE and tourism industry
As another year draws to a close, SATSA CEO David Frost looks back at the year that was for the MICE industry and the broader South African tourism industry.
It’s been a rewarding yet challenging year – and as an organisation, SATSA continues to take challenges head-on while always seeking opportunities for growth and expansion. We are focused on listening to our members’ needs, working towards greater industry inclusion and not only taking action, but staying the course in achieving real outcomes around key issues affecting the industry.
‘Stronger together’ might be a phrase inspired by our award-winning Springbok rugby team, but it is also true for our industry, and it aligns with our aim of maximising global collaboration on many levels.
STRENGTHENING GLOBAL PARTNERSHIPS
The expansion of BRICS, with the addition of Saudi Arabia, Iran, Ethiopia, Egypt, Argentina, and the UAE, has given us a far wider reach. Strengthening these relationships with our BRICS counterparts positions us to accelerate our global presence.
That said, improved air connectivity between member countries remains a key priority, with plans for upgraded aviation infrastructure and state-of-the-art airports across the network. In addition, the planned BRICS entrepreneur visa could be a total game-changer, promising smoother travel and better business access across member countries. SATSA’s advocacy continues to strive for improved visitor access and align with international best practices. I’m pleased to share that our work on visa reforms in 2024
has made real progress. The visa application process has become more straightforward with a streamlined list of required documents. This has been an exercise in patience and perseverance for all concerned!
The Trusted Tour Operator scheme has launched in key markets like India and China. Although there is still work to be done, we are excited about the potential of this initiative. The development of the eVisa system continues, and the end is almost in sight. This system will make South Africa more accessible, cut through unnecessary red tape, and boost tourism immensely.
PARTNERSHIPS IN AN UNPREDICTABLE ECONOMY
A recurring topic of contention is the urgent need for collaboration between the private and public sectors. We continue to seek ways to bridge this gap through a structured engagement process involving South African Tourism and the Tourism Business Council of South Africa.
We are mindful that we need to move beyond endless discussions and reach a point of strategic alignment to address declining arrivals from key markets. Although there has been much reason for optimism, the reality on the ground is sobering. Recent data shows that South Africa has yet to return to pre-pandemic levels in some areas, and Q4 of the latest 2024 travel and tourist statistics show a decline in recovery, with
the destination at only 74% recovery on pre-COVID arrival numbers.
The reasons for this are numerous, with inflation and economic pressures being major drivers of the shift in travellers’ choices. What is interesting to note is that domestic tourism spending has risen sharply, resulting in increased demand for local flights, car rentals, and well-priced accommodation. This shift highlights the need to promote inter-provincial travel and create value-driven packages that make sense for local and international audiences.
TACKLING PERCEPTION ISSUES
South Africa’s safety and security reputation continues to be an issue. The recent instability in Mozambique is a case in point – highlighting how interconnected we are with neighbouring markets.
While SATSA has been proactive in aiding members during crises where we can, there is a need for broader political solutions to enhance the destination’s reputation and change perceptions. We have stepped up our work with numerous stakeholders to reassure travellers and initiatives like the SECURA Traveller App, which provides comprehensive safety support to international visitors. This goes a long way to affirming our message. We are also working closely with local and international partners to improve awareness and perception through ongoing education and communication campaigns.
INFRASTRUCTURE DEVELOPMENT
South Africa’s infrastructure is world-class in certain areas, but problems need to be addressed urgently in many others. The poor condition of some roads leading to major tourism destinations significantly impacts visitor experiences.
We’re pushing for public works programmes to repair and maintain critical tourism infrastructure, and, at the same time, advocating for these projects to create youth employment opportunities. This approach would support economic inclusion and upliftment of communities while improving the visitor experience of the destination.
LEVERAGING REGIONAL CO-OPERATION
As I mentioned earlier, the tourism industry is built on solid relationships and enthusiastic partnerships, and we are always so encouraged when we see these collaborations achieve real impact. This year, SATSA’s growing partnership with Africa’s Eden shows what is possible through regional co-operation. The partnership feeds off the strength of the two bodies; SATSA’s strength is credibility and advocacy, and Africa’s Eden’s is destination marketing.
In addition to securing industry partnerships to create positive change, we’re expanding our presence at key events like WTM Africa and Africa’s Travel Indaba, where we will be running strategic marketing workshops to help members make the most of any new opportunities in the sector.
We also work with financial service providers to support tourism businesses and innovation. These collaborations are designed to create real value for our members while helping the industry grow from strength to strength.
AN INCLUSIVE TOURISM ECONOMY
In essence, tourism is about inclusivity. It’s about stretching our hearts and minds through travel to better understand the places we visit and the world we live in. At SATSA, we recognise local communities and businesses’ vital role in creating fair growth opportunities. That’s why we’re strengthening our Tourism Business Incubator programme, which helps emerging businesses with financial management and marketing. We’re also focused on empowering marginalised groups to participate in the tourism economy through hiring, training, and procurement. This ensures that tourism benefits reach more people and reinforces our sector’s important role in economic upliftment.
STRENGTHENING THE MICE SECTOR
Despite economic hurdles like load-shedding and inflation during 2024, business travel is showing impressive resilience. Corporate Traveller’s recent report shows that business travellers are extending their stays, with room nights up by 88%, and spending more on premium experiences, including business-class flights and upscale accommodation. Good news, indeed! We are fortunate that South Africa has a unique opportunity to blend MICE offerings with our leisure tourism assets. We excel in gastronomy and wine tourism (Cape Town was recently voted the World’s Best Food City in the 2024 Condé Nast Traveller Readers’ Choice Awards), while our sought-after world-class golf courses are nothing short of incredible – add to that beaches, a myriad of experiences in nature, thriving urban centres, national parks and a wonderful mix of culture and heritage. Millennials and Gen Z travellers are fuelling significant growth in adventure tourism and South Africa stands out with our incredible
offerings, from Big 5 safaris to marine excursions to canopy tours. In addition to our advocacy work, SATSA has proactively developed toolkits to maintain the highest safety standards in adventure tourism and ensure operators deliver experiences that build visitor confidence.
LOOKING AHEAD
As we look forward to 2025, SATSA remains committed to fostering sustainable growth and inclusivity in South Africa’s tourism sector. By addressing key challenges, building international partnerships, and showcasing our country’s diverse offerings, we’re helping position South Africa as a leading destination for business and leisure travellers. We are well on track to making 2025 memorable on many levels. 4
SETTING the standard
Rosemary Anderson, FEDHASA’s National Chair, shares perspectives on how MICE planners can overcome the challenges of working in today’s fast-paced, performance-based world to bring together sustainable, value-driven business events.
Rising costs, escalating sustainability demands, and intense global competition are among some of the factors challenging MICE planners. South Africa’s hospitality industry is meeting these obstacles with creativity and innovation, delivering events that balance budgets, exceed sustainability goals, and successfully captivate delegates.
With its MICE market valued at US$6.6 billion (R121.8 bn) in 2023 and projected to quadruple to $25.9bn (R477.9bn) by 2032, according to Allied Market Research, South Africa is thriving as a destination of choice – and a leader in turning pressure points into opportunities.
“Inflation may raise costs, but it hasn’t raised barriers here in South Africa,” says Rosemary Anderson, National Chairperson of FEDHASA.
“Our hotels and venues are reshaping what’s possible with innovative, value-driven solutions. Couple that with sustainability, which is now essential, and South Africa is demonstrating what the future of business events looks like.
For international groups conferencing in South Africa – they are greatly benefitting from the very favourable exchange rate, and get far more value for their conference spend.”
BUILDING A WINNING FORMULA
Africa’s inflation rate hit 18.4% in 2023 – nearly three times the global average, which resulted in surging operational costs for MICE events, but South African properties have handled these pressures with clever, practical approaches.
One standout strategy is the efficient use of venues, where spaces are transformed to host multi-day events, accommodating conferences, workshops, and gala dinners under one roof. This streamlined approach saves costs and creates a
smooth, cohesive experience for delegates.
“Flexibility is now a defining feature in how South African hotels deliver value,” says Rosemary. “The ability to adapt spaces eliminates unnecessary logistics and keeps budgets in check, while still offering impactful and memorable events.”
EMBEDDING SUSTAINABILITY
South Africa’s solutions-driven approach reaches beyond cost-cutting efficiency. Sustainability has become integral to how the country delivers on the growing environmental expectations of MICE planners and their clients.
One of the ways South African properties deliver on sustainability is by embedding it into the supply chain. Hotels across the country are working with nearby farmers, artisans, and businesses to source goods and services locally – a strategy that ticks both the cost-efficiency and environmental responsibility boxes. Reduced import reliance minimises carbon footprints while supporting local economies and offering delegates authentic, culturally rich experiences.
“By prioritising local sourcing, we manage costs while showcasing South Africa’s essence,” says Rosemary. “Catering features locally grown produce and South African flair, décor celebrates local craftsmanship, and delegates leave with unique experiences they simply couldn’t get anywhere else.”
Sustainability doesn’t stop with sourcing. Leading properties like Hotel Verde in Cape Town – dubbed ‘Africa’s Greenest Hotel’, integrate innovative solutions such as energy-generating gym equipment, water recycling, and vertical gardens. Other venues, including The Silo Hotel and The One & Only Cape
Town, pair functional eco-designs like rooftop gardens and green walls with luxurious aesthetics that seamlessly enhance the delegate experience.
What sets South Africa apart even further is the focus on creating a legacy. Hotels donate live plants used for event décor to local businesses, prevent waste by reusing materials, and ensure that a portion of MICE-related spending genuinely benefits the communities involved.
“It’s about more than environmental accountability – it’s about real impact,” Rosemary explains. “Delegates increasingly want to be part of events that don’t just deliver for them but make a difference to the people and places hosting them. South Africa excels in this.”
South Africa’s ability to combine innovation, cost efficiency, and sustainability with cultural authenticity makes it a go-to destination for MICE planners. While inflation and rising expectations continue to pressure the industry worldwide, South Africa is proving that challenges can drive remarkable opportunities.
“Our MICE industry isn’t just responding to global trends – it’s setting them. Planners come to South Africa because they know they can depend on us to deliver world-class, sustainable events that are uniquely tailored to their needs,” Rosemary concludes.
For planners balancing costs while maintaining high standards, South Africa remains a destination that sets the benchmark. 4
Better airlift in Africa will see incentives take off
Tes Proos, President of SITE Africa, says that, although airlift in Africa has improved, it remains challenging. She brings us up to speed.
We have been encouraged in 2024 to see the establishment of more connections in and out of Africa. Air ticket data from Forward Keys shows that in the first half of the year, seat capacity on arrivals to sub-Saharan Africa increased by 10% compared to the same period in 2023, and for South Africa, capacity grew by 19%. In the next 20 years, aviation transport in the country is expected to grow by 105% – an International Air Transport Association (IATA) figure quoted by Minister of Transport Barbara Creecy during the Aviation Africa conference held in September 2024. Looking at the continent, the association believes that aviation in Africa will return to pre-pandemic levels by the end of 2024.
While this is impressive, there are concerns that many of us share within the industry – mostly relating to the way aviation in Africa is structured and how it translates for ease of travel within the continent.
The reality is that Africa’s aviation market is highly fragmented, and this impact is very real. The continent has hundreds of airlines – far more than Europe and the USA combined. Yet, stats from the African Airlines Association (AFRAA) show that just over 37% of Africa’s intercontinental airlift is serviced by non-African local carriers and about half of African routes are served by homegrown airlines.
Players such as Ethiopian Airlines have demonstrated their ability to do a lot of heavy lifting, and other airlines from South Africa, such as Airlink and FlySafair, are now serving a growing number of routes to destinations outside the country. But in the background to this, carriers from other parts of the world, most notably the Middle East, have recognised
that routes to and from Africa are underserved, and they are swooping in to capitalise off this opportunity.
AFRICAN PROBLEMS = AFRICAN SOLUTIONS
If we were to look at aviation in Europe and the USA specifically, a dozen or so carriers hold the lion’s share of the availability on intercontinental routes to and from these regions. The aviation environment in these markets is also the result of multiple mergers and acquisitions and other consolidation efforts.
When it comes to some of the challenges faced by Africa, such as high fuel costs and taxes, which account for roughly a fifth of a ticket, consolidation is an important strategy. This is key in terms of route optimisation and operational efficiency, which ultimately, would impact incentive programmes in different parts of Africa.
The ambitions of the Single African Air Transport Market (SAATM), signed in March 2018 as part of the African Union’s (AU) Agenda 2063, were intended to address some of the concerns relating to consolidation, but this has been slow to roll out. Nearly seven years later, the African Civil Aviation Commission says that 37 out of the AU’s 44 member states have joined SAATM. This is excellent progress, but there are still several steps to be taken before SAATM is implemented, including addressing the regulatory, infrastructural, and ‘aeropolitical’ barriers that stand in its way. Until these challenges are addressed, we will need to keep relying on airlift from elsewhere. 4
Responsibleincentives
The Incentive Planner emphasises why Responsible Tourism in South Africa must be understood by those who want to create meaningful experiences that can be sustained long into the future while minimising any negative impacts of travel.
Responsible Tourism has become a cornerstone of the global travel industry. In South Africa, this approach holds particular significance due to the assets that make the destination such an attractive drawcard for travellers: its abundant natural beauty and diverse cultural heritage.
However, the country also has its own set of pressing socio-economic challenges; unemployment rates, for example, mean that just under a third (32.1%) of its workforce is jobless. Therefore, it is critical that travel within South Africa also considers these issues.
During the SATSA’s Gauteng year-end function, hosted on November 14, 2024, Rachel Nxele, Vice Chair of SATSA and a Board Member of South African Tourism (SAT), shared her journey into the tourism sector and her vision for a more inclusive and contextually relevant approach to Responsible Tourism. She outlined her efforts to redefine South Africa’s tourism narrative and align these efforts with local realities while meeting international standards, which will be key to this strategy.
Rachel praised ongoing collaborations with organisations like Fair Trade Tourism to standardise sustainable practices. She argued for solutions rooted in South African contexts,
highlighting the impracticality of adopting foreign models. “To take on a European or an American context for solutions for South Africa or Africa as a whole is not actually viable or sustainable,” she emphasised.
In light of some of the nuances synonymous with South Africa, incentive planners have an opportunity to promote and implement Responsible Tourism practices, ensuring travel experiences are not only fulfilling for participants but also able to sustain the destinations and communities involved.
UNDERSTANDING RESPONSIBLE TOURISM
Responsible and sustainable tourism speak to the same outcome of minimised adverse social, economic, and environmental impacts while maximising benefits for local communities. These practices may range from reducing carbon emissions and supporting local enterprises to respecting cultural traditions and safeguarding wildlife. However, the difference is that sustainable tourism embraces the aspirations of ensuring travel can be enjoyed for generations to come, while Responsible Tourism assigns accountability to individual travellers to uphold these practices. Under the Cape Town Declaration of Responsible Tourism’s definition, it
is characterised by the following:
• Minimises negative economic, environmental, and social impacts;
• Generates greater economic benefits for local people and enhances the well-being of host communities, improves working conditions and access to the industry;
• Involves local people in decisions that affect their lives and life chances;
• Makes positive contributions to the conservation of natural and cultural heritage, to the maintenance of the world’s diversity;
• Provides more enjoyable experiences for tourists through more meaningful connections with local people, and a greater understanding of local cultural, social and environmental issues;
• Provides access for physically challenged people;
• Is culturally sensitive, engenders respect between tourists and hosts, and builds local pride and confidence.
Although there has been a greater push towards sustainable and Responsible Tourism in recent years, it is important to recognise that there is a distinction.
In an article titled Responsible vs. Sustainable Tourism by Miroslava Dimitrova published on
ResearchGate, she wrote that any type of tourism could be responsible and lead to sustainability as long as all the stakeholders involved are concerned about the impacts their actions and decisions cause on the destination: “What defines one tourism activity as responsible is its focus on the choices that companies and tourists make based on their sense of ethical, political and social justice, as well as their concern for the environment and the well-being of the local population. Hence, ‘responsible’ and ‘sustainable’ are closely related, but not identical. While sustainability is a final goal, responsible actions are tools to achieving it.”
THE TIME IS NOW
Responsible Tourism is no longer a mere trend but a vital approach to ensuring the longevity and success of the travel industry. For incentive planners in South Africa, embracing responsible practices can lead to more enriching and impactful experiences. By focusing on community engagement, environmental conservation, ethical wildlife tourism, cultural sensitivity, and impact assessment, planners can positively influence the destinations they showcase while providing unforgettable client experiences. Adopting these strategies will enable incentive planners to navigate the complexities of Responsible Tourism and contribute meaningfully to the lives of those touched by their programmes.
As Miroslava put it: “It is important to note that Responsible Tourism is not a new, alternative form of tourism but rather an approach, an attitude or behaviour that should be present and manifested in each form of tourism and by any person or organisation engaged in tourism, be that tourists, businesses, locals, or other stakeholders.”
RESPONSIBLE TOURISM FOR INCENTIVE PLANNERS
1Engage with local communities
Incentive planners should collaborate with local businesses and communities to ensure tourism activities provide tangible benefits. This could include hiring local guides, supporting community-run enterprises, or organising cultural experiences like visits to craft markets or traditional dance performances. These activities enrich the visitor experience while directly benefiting local economies.
2Promote environmental conservation
Reducing the environmental footprint of incentive travel is essential. Planners can adopt measures such as minimising waste, encouraging recycling, and selecting eco-friendly transport options. Venues and accommodations that employ sustainable practices – such as energy-efficient designs and effective waste management – should be prioritised. Simple actions like encouraging reusable water bottles and eco-friendly toiletries can make a meaningful impact.
3Support
ethical wildlife tourism
With South Africa’s iconic wildlife drawing visitors, ethical practices are crucial. Planners should select safari operators and wildlife experiences committed to conservation and animal welfare. Attractions that exploit animals, such as petting zoos or elephant rides, should be avoided in favour of sanctuaries or rehabilitation centres focused on education and conservation.
4Foster
cultural sensitivity
Cultural sensitivity is key to Responsible Tourism. Planners should brief participants on local customs, dress codes, and respectful photography practices. Including cultural exchange activities, like cooking classes or language workshops, can deepen understanding and foster meaningful connections between visitors and host communities.
5Measure
and communicate impact
Tracking the social, economic, and environmental effects of incentive travel
THE SANS 1162 CERTIFICATION
According to the National Department of Tourism, the South African National Standard (SANS) 1162 was developed to establish a common understanding of the term ‘Responsible Tourism’.
“By developing a single set of standards to be applied throughout South Africa, we have also harmonised the different sets of criteria that were used for certifying the sustainability of tourism businesses.
SANS 1162 was developed through a consultative process with the wider tourism sector role-players. SANS 1162 was approved by the South African Bureau of Standards (SABS) as a South African National Standard on March 28, 2011. Therefore, for the very first time, South Africa has taken the lead within the continent and the region of Africa by publishing a set of National Minimum Standards that are aligned to international standard ISO/IEC 17011.”
The standard is encompassing of four pillars:
• Sustainable operations and management
• Economic criteria
• Social and cultural criteria
• Environmental criteria
Businessowners specialising in incentives can visit the incentives tourism knowledge portal (https://tkp.tourism.gov.za/rt/certification/ Pages/Incentives.aspx) for more information.
COMBATTING OVERTOURISM
The resurgence of global travel has seen popular destinations inundated by crowds of tourists, resulting in increased traffic, limited availability of space in places like beaches and restaurants, and increases in the price of food and accommodation. This has forced many governments around the world putting in place measures to limit numbers, such as strict caps on visitors and either introducing a new tariff on entry to hotspots or hiking existing fees.
Mount Fuji is one example of an attraction that has implemented both a fee and visitor cap and
programmes ensures accountability and improvement. Metrics should be developed to measure outcomes and results shared with stakeholders – including participants and local communities – to demonstrate the value of Responsible Tourism initiatives.
since July 2024, climbers have had to pay 2,000 yen or R240 per person. A maximum of 4,000 climbers per day were allowed entry. Venice trialled a similar initiative, and in April 2024, it began charging a tourist entry of €5 (R95) per person for 29 days. In 2025, tourists will be taxed €5 for visitation on 54 days between April and July. The fee will be doubled for tickets bought less than four days in advance. 4
KICK-START 2025
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