Atomik Research Credentials & Case Studies
Introduction Consumer habits, business trends and demographical quirks are what’s driving today’s headlines. Segmented research provides unrivalled insight that allows businesses to stay on top of changing trends and recognise prospective areas of growth. It also positions brands as thought leaders in their industry and generates immense levels of exposure; increasingly considered to be the staples of successful public relations campaigns.
At Atomik Research we marry research techniques with our creative media teams to help businesses stay ahead of the curve as well as positioning them at the fore of the most dynamic media outlets. Whether you are looking to understand customers, measure performance, review products or track trends, we can deliver the data in accessible packages, removing the hassle and generating the best news hooks.
38%^ of business owners feel confident
1
about the growth potential of their company in the next 12 months.
2
Introduction Consumer habits, business trends and demographical quirks are what’s driving today’s headlines. Segmented research provides unrivalled insight that allows businesses to stay on top of changing trends and recognise prospective areas of growth. It also positions brands as thought leaders in their industry and generates immense levels of exposure; increasingly considered to be the staples of successful public relations campaigns.
At Atomik Research we marry research techniques with our creative media teams to help businesses stay ahead of the curve as well as positioning them at the fore of the most dynamic media outlets. Whether you are looking to understand customers, measure performance, review products or track trends, we can deliver the data in accessible packages, removing the hassle and generating the best news hooks.
38%^ of business owners feel confident
1
about the growth potential of their company in the next 12 months.
2
Credentials Atomik Research has more than 50,000 panel members in the UK as • ffffffffwell as a number of specialist and European panels. We don’t believe in holistic research; our panels are categorised to • ffffffffensure you receive bespoke results. •
We only use accredited Market Research Society (MRS) researchers and work in accordance with the MRS code of conduct.
Our strong PR and marketing background enables us to formulate • fffffffffspecialist PR surveys that provide vital news links for strong editorial ffffffffffeatures. We love to hit the headlines and spark a healthy debate so we • fffffff always ensure that our research results are media savvy. •
Our results unveil a tremendous amount of business insight into consumer preferences, trends and the latest marke developments.
60% of people believe an unmade
bed signals a sloppy personality.
3
4
Credentials Atomik Research has more than 50,000 panel members in the UK as • ffffffffwell as a number of specialist and European panels. We don’t believe in holistic research; our panels are categorised to • ffffffffensure you receive bespoke results. •
We only use accredited Market Research Society (MRS) researchers and work in accordance with the MRS code of conduct.
Our strong PR and marketing background enables us to formulate • fffffffffspecialist PR surveys that provide vital news links for strong editorial ffffffffffeatures. We love to hit the headlines and spark a healthy debate so we • fffffff always ensure that our research results are media savvy. •
Our results unveil a tremendous amount of business insight into consumer preferences, trends and the latest marke developments.
60% of people believe an unmade
bed signals a sloppy personality.
3
4
Who We Are Atomik Research is a creative market research agency which delivers insightful qualitative and quantitative research results that will get people talking. Our strong PR and marketing background enables us to script the most resourceful questions which get the best results and provide vital news links for strong editorial features. We know what creative angles work for the media and understand what makes journalists tick. Every research project is given a dedicated Atomik Research Project Management Team to work with you every step of the way, ensuring the strongest possible research results are delivered which will have an impact on the news agenda, forming public opinion and shaping headlines.
76% of people believe it would
be beneficial if young people are educated about financial planning.
5
6
Who We Are Atomik Research is a creative market research agency which delivers insightful qualitative and quantitative research results that will get people talking. Our strong PR and marketing background enables us to script the most resourceful questions which get the best results and provide vital news links for strong editorial features. We know what creative angles work for the media and understand what makes journalists tick. Every research project is given a dedicated Atomik Research Project Management Team to work with you every step of the way, ensuring the strongest possible research results are delivered which will have an impact on the news agenda, forming public opinion and shaping headlines.
76% of people believe it would
be beneficial if young people are educated about financial planning.
5
6
Trusted Opinions Atomik Research uses the most trustworthy opinions which are segmented to ensure relevance. Our trusted panels cover a diverse spectrum of demographics which allows us to work with brands from numerous industries with interests in a widerange of markets. We don’t believe in generic approaches to research questions, and deliver a bespoke service tailored to the client’s needs in order to achieve more accurate survey results which mean something to you.
88% of people prefer to shop online. 7
8
Trusted Opinions Atomik Research uses the most trustworthy opinions which are segmented to ensure relevance. Our trusted panels cover a diverse spectrum of demographics which allows us to work with brands from numerous industries with interests in a widerange of markets. We don’t believe in generic approaches to research questions, and deliver a bespoke service tailored to the client’s needs in order to achieve more accurate survey results which mean something to you.
88% of people prefer to shop online. 7
8
Atomik Mums Atomik Children
Our Specialist Panels We use a diverse range of specialist panels which are always keen to share their opinions and rarely take a neutral position. Not only does this allow brands to gain insight into research which is relevant to them, but it also makes for some of the most newsworthy content.
Atomik Teens Atomik Over 50’s Atomik Health Atomik Business Owners Atomik Car Owners Atomik Mobile Phone Owners Atomik Home Owners Atomik Pet Owners Atomik Travel Atomik Finance International and European Panels
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Atomik Mums Atomik Children
Our Specialist Panels We use a diverse range of specialist panels which are always keen to share their opinions and rarely take a neutral position. Not only does this allow brands to gain insight into research which is relevant to them, but it also makes for some of the most newsworthy content.
Atomik Teens Atomik Over 50’s Atomik Health Atomik Business Owners Atomik Car Owners Atomik Mobile Phone Owners Atomik Home Owners Atomik Pet Owners Atomik Travel Atomik Finance International and European Panels
10
What We Offer Atomik Research has several key service lines that unlock the secrets behind your target audience. We believe there’s no standard approach to market research and offer several products over a diverse range of panels in order to deliver results which mean something to you. To ensure we get the best coverage possible, we have several market research techniques available, from quantitative to qualitative research across numerous platforms. Whether you’re looking for the personal touch with a telephone or face-to-face interview, or prefer quantitative studies with online or mobile surveys, we have the full range. Our strong PR and marketing background also helps deliver a robust media reach. We offer a dedicated broadcast sell in and press sell in for unrivalled media exposure, allowing the research we produce to reach intended audiences. For companies simply wanting to test the water, our NPD (New Product Development) surveys, consumer insight and business intelligence products deliver the required vision to explore new markets.
34% of people believe you are happiest in life between the ages of 26-50. 11
12
What We Offer Atomik Research has several key service lines that unlock the secrets behind your target audience. We believe there’s no standard approach to market research and offer several products over a diverse range of panels in order to deliver results which mean something to you. To ensure we get the best coverage possible, we have several market research techniques available, from quantitative to qualitative research across numerous platforms. Whether you’re looking for the personal touch with a telephone or face-to-face interview, or prefer quantitative studies with online or mobile surveys, we have the full range. Our strong PR and marketing background also helps deliver a robust media reach. We offer a dedicated broadcast sell in and press sell in for unrivalled media exposure, allowing the research we produce to reach intended audiences. For companies simply wanting to test the water, our NPD (New Product Development) surveys, consumer insight and business intelligence products deliver the required vision to explore new markets.
34% of people believe you are happiest in life between the ages of 26-50. 11
12
Infographics
Full Service Survey Full Service Survey is the full creative treatment with a dedicated account management team, scripting service, full graphical reports and visual segmentation representation. There is a lot more emphasis placed on preparation and delivery, ensuring the service we deliver is bespoke and the results are formulated in an accessible fashion.
White Papers Focus Groups
Telephone and face-to-face Interviews NPD (New Product Development)
Consumer Insight
Quick PR Survey Quick PR Survey is a customised quick turnaround survey designed to generate a news hook for a PR sell in, usually between 1,000 to 2,000 respondents. In a fast-paced market, research results often require rapid response rates that fit within a budget, which is where our Quick PR Survey fits in.
Trackers Custom Research
Instant Polls
Omnibus 13
14
Infographics
Full Service Survey Full Service Survey is the full creative treatment with a dedicated account management team, scripting service, full graphical reports and visual segmentation representation. There is a lot more emphasis placed on preparation and delivery, ensuring the service we deliver is bespoke and the results are formulated in an accessible fashion.
White Papers Focus Groups
Telephone and face-to-face Interviews NPD (New Product Development)
Consumer Insight
Quick PR Survey Quick PR Survey is a customised quick turnaround survey designed to generate a news hook for a PR sell in, usually between 1,000 to 2,000 respondents. In a fast-paced market, research results often require rapid response rates that fit within a budget, which is where our Quick PR Survey fits in.
Trackers Custom Research
Instant Polls
Omnibus 13
14
Data Delivery At Atomik Research we don’t believe in standardised or generic data collection. With panel members spread across the UK and Europe we use our diverse reach to get more insight from disparate consumer groups. All study results are segmented by age, gender and region to deliver
meaningful information which significantly broadens its appeal from a PR perspective. We produce headline facts, graphs, pie charts and more as part of the data delivery. Our PR and marketing background enables us to formulate specialist surveys that provide vital news links for strong editorial features.
Powerpoint Presentation
Segmented Results
Easy to read results
Prompts a Response
Full Translation of Surveys
Infographics
White Paper
51% of people believe that a person's personality is reflected in the way they write. 15
16
Data Delivery At Atomik Research we don’t believe in standardised or generic data collection. With panel members spread across the UK and Europe we use our diverse reach to get more insight from disparate consumer groups. All study results are segmented by age, gender and region to deliver
meaningful information which significantly broadens its appeal from a PR perspective. We produce headline facts, graphs, pie charts and more as part of the data delivery. Our PR and marketing background enables us to formulate specialist surveys that provide vital news links for strong editorial features.
Powerpoint Presentation
Segmented Results
Easy to read results
Prompts a Response
Full Translation of Surveys
Infographics
White Paper
51% of people believe that a person's personality is reflected in the way they write. 15
16
Research That Generates PR Results Our strong marketing and PR background enables us to formulate specialist PR surveys that provide vital news links for strong editorial features. • A reliable data source •
Trusted by the media
61% of females have bought extra clothes for holiday.
17
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Research That Generates PR Results Our strong marketing and PR background enables us to formulate specialist PR surveys that provide vital news links for strong editorial features. • A reliable data source •
Trusted by the media
61% of females have bought extra clothes for holiday.
17
18
Brands We Have Made a Difference For
35% of people say they are not
planning on taking out insurance before holiday.
19
20
Brands We Have Made a Difference For
35% of people say they are not
planning on taking out insurance before holiday.
19
20
The Agencies We Work With
20% of Brits perceive tradesmen as being unreliable. 21
22
The Agencies We Work With
20% of Brits perceive tradesmen as being unreliable. 21
22
Contact our team for the best expert advice.
11 Masons Arms Mews London W1S 1NX Tel: 020 7099 1010 Fax: 020 7009 1011 Email: hello@atomikresearch.co.uk
www.atomikresearch.co.uk @atomikresearch