Fashion & Beauty
Credentials & Case Studies
Introduction 4mediarelations are broadcast PR specialists who offer everything you need to deliver the most effective, innovative and influential broadcast campaigns. Whether you are interested in TV, radio or online we will provide you with a targeted broadcast PR plan that will connect your brand with your key target audience.
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“ Build your brand through the power of broadcast�
Our dedicated Fashion and Beauty team 4mediarelations have a dedicated fashion & beauty account management team so you can benefit from their deep industry knowledge and expertise for your broadcast campaign. Our fashion & beauty consultants are always at hand to offer their expert advice on the best creative solutions for your brand and capitalise on the broadcast opportunities for your PR campaign.
Our account management teams work hand-in-hand with our independent lifestyle news content agency News Data Network to create the most productive media campaigns across TV, radio and online platforms. News Data Network are a trusted news source that provide newsworthy editorial content to the broadcast industry.
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Introduction 4mediarelations are broadcast PR specialists who offer everything you need to deliver the most effective, innovative and influential broadcast campaigns. Whether you are interested in TV, radio or online we will provide you with a targeted broadcast PR plan that will connect your brand with your key target audience.
1
“ Build your brand through the power of broadcast�
Our dedicated Fashion and Beauty team 4mediarelations have a dedicated fashion & beauty account management team so you can benefit from their deep industry knowledge and expertise for your broadcast campaign. Our fashion & beauty consultants are always at hand to offer their expert advice on the best creative solutions for your brand and capitalise on the broadcast opportunities for your PR campaign.
Our account management teams work hand-in-hand with our independent lifestyle news content agency News Data Network to create the most productive media campaigns across TV, radio and online platforms. News Data Network are a trusted news source that provide newsworthy editorial content to the broadcast industry.
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Our Promise To Your Brand • 4 mediarelations will give your brand a voice that will influence opinions through the power of broadcast media • G row your brands impact through direct and powerful messaging • Give your campaign the right creative steer that will get people talking • Deliver tangible results • O ngoing support from our dedicated account management team
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“ Give your brand a voice and get people listening”
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Our Promise To Your Brand • 4 mediarelations will give your brand a voice that will influence opinions through the power of broadcast media • G row your brands impact through direct and powerful messaging • Give your campaign the right creative steer that will get people talking • Deliver tangible results • O ngoing support from our dedicated account management team
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“ Give your brand a voice and get people listening”
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Our Expertise • A senior account management team with over 70 years combined experience in broadcast PR and journalism • An excellent track record of producing innovative, integrated and effective broadcast PR campaigns a specialist Lifestyle News Content Agency called News Data Network • Run who are a trusted news content provider to the broadcast industry • Secure over 3,000 IOC per month • Fully equipped in-house radio and TV studio, incorporating all the latest technology • S uccess related so clients only pay for the coverage that is secured • Work with some of the UK’s leading fashion & beauty brands including Bobbi Brown, Clinique, Crème de la Mer, L'Oreal, Ultrasun, Radox, Timberland, Bare Minerals, Gentle Beauty, Harley Street Hair Clinic, Country Casuals, Clairol
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“ Broadcast editorial content trusted by the media.”
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Our Expertise • A senior account management team with over 70 years combined experience in broadcast PR and journalism • An excellent track record of producing innovative, integrated and effective broadcast PR campaigns a specialist Lifestyle News Content Agency called News Data Network • Run who are a trusted news content provider to the broadcast industry • Secure over 3,000 IOC per month • Fully equipped in-house radio and TV studio, incorporating all the latest technology • S uccess related so clients only pay for the coverage that is secured • Work with some of the UK’s leading fashion & beauty brands including Bobbi Brown, Clinique, Crème de la Mer, L'Oreal, Ultrasun, Radox, Timberland, Bare Minerals, Gentle Beauty, Harley Street Hair Clinic, Country Casuals, Clairol
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“ Broadcast editorial content trusted by the media.”
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Our Methodology Creative Treatment Process A creative meeting will be arranged to discuss key messaging and devise a media plan before the creative copy is written Ongoing Campaign Support A dedicated Account Manager will be at hand to offer guidance and advice throughout the campaign Reassurance You will be kept informed every step of the way with regular campaign updates
Success Related You only pay for the coverage secured, working to an agreed and capped budget set by you Campaign Analysis You will receive a full campaign breakdown including audio of all the coverage secured Guarantee Our methods work because we work with the best teams to deploy a media plan that will make the headlines
Lifestyle News Content Agency News Data Network, our in-house media team of journalists and media professionals will work on your behalf to secure key coverage
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“ Broadcast the right way and get people talking about your brand�
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Our Methodology Creative Treatment Process A creative meeting will be arranged to discuss key messaging and devise a media plan before the creative copy is written Ongoing Campaign Support A dedicated Account Manager will be at hand to offer guidance and advice throughout the campaign Reassurance You will be kept informed every step of the way with regular campaign updates
Success Related You only pay for the coverage secured, working to an agreed and capped budget set by you Campaign Analysis You will receive a full campaign breakdown including audio of all the coverage secured Guarantee Our methods work because we work with the best teams to deploy a media plan that will make the headlines
Lifestyle News Content Agency News Data Network, our in-house media team of journalists and media professionals will work on your behalf to secure key coverage
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“ Broadcast the right way and get people talking about your brand�
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Our Services Broadcast
Video & Online
• ISDN Live Link Radio & TV Interviews • Radio Audio Features • Outside Broadcasts • Radio Competitions • Product Reviews • Spokesperson Sourcing • Voiceover Recordings • Podcasts • Media Training
Features for • Video Online Seeding • Lifestyle Web Videos • Video Biogs • Company Videos • Video News Release (VNR) • B Roll / D Roll • Vodcasts • Online Competitions • Online Features & Reviews
Research Services • • • • • • • • • •
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Surveys & Consumer Insight Solutions PR Mobile Surveys & Focus Groups Qualitative & Quantitative Survey Results 1,000 respondents in 24 hours 2,000 respondents in 48 hours National, Regional, Age & Gender Breakdown Unlimited number of standard questions Bespoke packages available on request Consumer, Specialist & B2B Research Panels No entry fee or minimum question entry
“ Broadcast specialists with strong media contacts across the country”
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Our Services Broadcast
Video & Online
• ISDN Live Link Radio & TV Interviews • Radio Audio Features • Outside Broadcasts • Radio Competitions • Product Reviews • Spokesperson Sourcing • Voiceover Recordings • Podcasts • Media Training
Features for • Video Online Seeding • Lifestyle Web Videos • Video Biogs • Company Videos • Video News Release (VNR) • B Roll / D Roll • Vodcasts • Online Competitions • Online Features & Reviews
Research Services • • • • • • • • • •
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Surveys & Consumer Insight Solutions PR Mobile Surveys & Focus Groups Qualitative & Quantitative Survey Results 1,000 respondents in 24 hours 2,000 respondents in 48 hours National, Regional, Age & Gender Breakdown Unlimited number of standard questions Bespoke packages available on request Consumer, Specialist & B2B Research Panels No entry fee or minimum question entry
“ Broadcast specialists with strong media contacts across the country”
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In-house Facilities Our studios offer cutting edge technology to deliver the best possible live-link radio interview sessions in complete comfort and style. Based conveniently just off Regent Street in Central London, we cater for all your pre and post production requirements. Our in-house broadcast facility provides the latest radio and television technology in a clean and client friendly environment. Our technicians and producers are experienced, professional and onhand to offer advice and support
for your broadcast needs. You will benefit from having our dedicated broadcast team within reach to keep you informed leading up to and during the radio day to ensure you don’t miss out on any last minute radio presenter requests. We also offer bespoke courses in both media training and voiceover work.
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“ 11
% of the UK population tune into radio every week”
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In-house Facilities Our studios offer cutting edge technology to deliver the best possible live-link radio interview sessions in complete comfort and style. Based conveniently just off Regent Street in Central London, we cater for all your pre and post production requirements. Our in-house broadcast facility provides the latest radio and television technology in a clean and client friendly environment. Our technicians and producers are experienced, professional and onhand to offer advice and support
for your broadcast needs. You will benefit from having our dedicated broadcast team within reach to keep you informed leading up to and during the radio day to ensure you don’t miss out on any last minute radio presenter requests. We also offer bespoke courses in both media training and voiceover work.
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“ 11
% of the UK population tune into radio every week”
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Specialist Sectors • Food & Drink • Finance
Knowledge and Expertise
BRANDS
with Fashion & Beauty Brands The brands we have made a difference for...
• Travel & Tourism • Health & Wellbeing • Pharmaceutical • Technology • Gaming • Home Interest • Music & Festivals • Celebrities • Fashion & Beauty • Education & Parenting • Sports • Motoring • Publishing
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Specialist Sectors • Food & Drink • Finance
Knowledge and Expertise
BRANDS
with Fashion & Beauty Brands The brands we have made a difference for...
• Travel & Tourism • Health & Wellbeing • Pharmaceutical • Technology • Gaming • Home Interest • Music & Festivals • Celebrities • Fashion & Beauty • Education & Parenting • Sports • Motoring • Publishing
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Testimonials "The Austin Reed Group has worked with 4mediarelations across three separate campaigns. The studio is great and the process is very efficient meaning that we generated some great radio interviews and coverage."
“ Broadcast expertise across a wide range of industry sectors� 15
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Testimonials "The Austin Reed Group has worked with 4mediarelations across three separate campaigns. The studio is great and the process is very efficient meaning that we generated some great radio interviews and coverage."
“ Broadcast expertise across a wide range of industry sectors� 15
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CASE STUDY
Start your Day the Healthy Way The Campaign Clinique teamed up with the Great British volleyball team and 4mediarelations to spread the word about their new ‘Superdefense’ collection. The aim of the campaign was to position the Superdefense brand as a fundamental part of the morning skincare regime for a healthy start to the day, and used athletes from the volleyball team to emphasise the importance of skincare that can handle a rigorous schedule.
Olympics and the increasing pressure on women to fit a beauty schedule into hectic lifestyles. Two nationals, including BBC Radio 2, picked up the story, along with ten major radio stations and eight leading local broadcasters. Sky News TV also featured the news story, projecting it to a huge audience. The Results Audience Reach: 85,020,084 Air Time Duration: 3hrs 6min 49sec Total items of Coverage: 29 Campaign Budget Achieved: £6,500
The Strategy Approach
Total AVE: £447,324.00
Broadcast Interviews: 4mediarelations hosted the Great British Women’s Volleyball Team in the studio to talk about their demanding lives and how they look good on the go. The campaign received fantastic coverage across the country thanks to London 2012
PR Value: £1,118,310.00
Coverage Highlights Coverage was secured across 4 BBC regionals, BBC Radio 2 and Radio 4 and Sky News.
hRadio Peterborough hRadio Three Counties hRadio Cambridgeshire hHereford and Worcester
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CASE STUDY
Start your Day the Healthy Way The Campaign Clinique teamed up with the Great British volleyball team and 4mediarelations to spread the word about their new ‘Superdefense’ collection. The aim of the campaign was to position the Superdefense brand as a fundamental part of the morning skincare regime for a healthy start to the day, and used athletes from the volleyball team to emphasise the importance of skincare that can handle a rigorous schedule.
Olympics and the increasing pressure on women to fit a beauty schedule into hectic lifestyles. Two nationals, including BBC Radio 2, picked up the story, along with ten major radio stations and eight leading local broadcasters. Sky News TV also featured the news story, projecting it to a huge audience. The Results Audience Reach: 85,020,084 Air Time Duration: 3hrs 6min 49sec Total items of Coverage: 29 Campaign Budget Achieved: £6,500
The Strategy Approach
Total AVE: £447,324.00
Broadcast Interviews: 4mediarelations hosted the Great British Women’s Volleyball Team in the studio to talk about their demanding lives and how they look good on the go. The campaign received fantastic coverage across the country thanks to London 2012
PR Value: £1,118,310.00
Coverage Highlights Coverage was secured across 4 BBC regionals, BBC Radio 2 and Radio 4 and Sky News.
hRadio Peterborough hRadio Three Counties hRadio Cambridgeshire hHereford and Worcester
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96% of women think first appearances are important in an interview situation.
CASE STUDY
It Pays to be Pretty in the Workplace The Campaign Bobbi Brown asked 4mediarelations to run coverage on research they had conducted highlighting the value women place on workplace beauty. The cosmetics company revealed more than nine in ten women (96%) think first appearances are important in an interview situation, and more than three quarters (77%) think how they look and hold themselves has an impact on how seriously you get taken in the workplace.
53.89% say wearing make-up makes them feel empowered
• Over three quarters (77%) of women think that how you look and hold yourself has an impact on how seriously they get taken in the workplace. • Over a third (38%) of women said that if they couldn’t use make-up for a day it would make them feel uncomfortable and they would keep their head down. • Nearly half (45.62%) of women asked think the pressure to look good is the same for men and feel no need to resent any pressure to wear make-up or dress stylishly.
Mechanics
The Results
4mediarelations hosted Cheryl Joannides, General Manager of Bobbi Brown in the studio to talk about the research, as well as Delyth Evans, Executive Director of Dress for Success London, which is a charity supported by Bobbi Brown. The topical interview secured coverage with a huge 14 major radio stations, ten leading regionals, three regionals and six leading locals. Overall, the campaign achieved an audience reach of more than 16 million and a total AVE of £84,820.
Audience Reach: 16,084,279 Air Time Duration: 2hrs 49min 20sec Total items of Coverage: 108 Campaign Budget Achieved: £11,950 Total AVE: £84,820 PR Value: £212,051 Coverage Highlights Secured across two BBC radio stations along with a host of commercial stations.
hRadio Sheffield hRadio Kent 19
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96% of women think first appearances are important in an interview situation.
CASE STUDY
It Pays to be Pretty in the Workplace The Campaign Bobbi Brown asked 4mediarelations to run coverage on research they had conducted highlighting the value women place on workplace beauty. The cosmetics company revealed more than nine in ten women (96%) think first appearances are important in an interview situation, and more than three quarters (77%) think how they look and hold themselves has an impact on how seriously you get taken in the workplace.
53.89% say wearing make-up makes them feel empowered
• Over three quarters (77%) of women think that how you look and hold yourself has an impact on how seriously they get taken in the workplace. • Over a third (38%) of women said that if they couldn’t use make-up for a day it would make them feel uncomfortable and they would keep their head down. • Nearly half (45.62%) of women asked think the pressure to look good is the same for men and feel no need to resent any pressure to wear make-up or dress stylishly.
Mechanics
The Results
4mediarelations hosted Cheryl Joannides, General Manager of Bobbi Brown in the studio to talk about the research, as well as Delyth Evans, Executive Director of Dress for Success London, which is a charity supported by Bobbi Brown. The topical interview secured coverage with a huge 14 major radio stations, ten leading regionals, three regionals and six leading locals. Overall, the campaign achieved an audience reach of more than 16 million and a total AVE of £84,820.
Audience Reach: 16,084,279 Air Time Duration: 2hrs 49min 20sec Total items of Coverage: 108 Campaign Budget Achieved: £11,950 Total AVE: £84,820 PR Value: £212,051 Coverage Highlights Secured across two BBC radio stations along with a host of commercial stations.
hRadio Sheffield hRadio Kent 19
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CASE STUDY
World Oceans Day The Campaign Crème de la Mer came to 4mediarelations to promote their World Oceans Day Campaign across broadcast channels. The campaign has been designed to encourage the exploration and discovery of the sea’s treasures and develop an appreciation of the ocean’s impact on our lives. Crème de la Mer is sponsoring BLUE Marine foundation and looked to use World Oceans Day not only to raise awareness of the beauty and restorative powers of the sea, but also its fragility. Mechanics Because Crème de la Mer believes the marine botanicals such as Pacific Sea Kelp have incredible properties that have yet to be fully explored and understood, we used a radio day at 4mediarelations to talk about the potential the ocean holds and promote BLUE’s conservation efforts. By raising funds to leverage conservation gains, BLUE aims to increase the area of ocean protected by marine reserves from 1% to 10% over the next ten years. This fascinating campaign managed to secure coverage on national radio stations along with several leading broadcast outlets across the country.
hRadio Wales hRadio Derby hRadio Exeter hRadio London hRadio Kent
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The Results Audience Reach: 15,548,000 Total items of Coverage: 34 Campaign Budget Achieved: £10,070 Total AVE: £200,206 PR Value: £500,515 Coverage Highlights The campaign gained coverage across 14 BBC stations as well as a host of commercial stations.
hRadio Shropshire hRadio Sussex and Surrey hRadio Cornwall hRadio Coventry and Warwickshire
hRadio Hereford and Worcester hRadio Leicester hRadio Nottingham hRadio Stoke Radio Kent
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CASE STUDY
World Oceans Day The Campaign Crème de la Mer came to 4mediarelations to promote their World Oceans Day Campaign across broadcast channels. The campaign has been designed to encourage the exploration and discovery of the sea’s treasures and develop an appreciation of the ocean’s impact on our lives. Crème de la Mer is sponsoring BLUE Marine foundation and looked to use World Oceans Day not only to raise awareness of the beauty and restorative powers of the sea, but also its fragility. Mechanics Because Crème de la Mer believes the marine botanicals such as Pacific Sea Kelp have incredible properties that have yet to be fully explored and understood, we used a radio day at 4mediarelations to talk about the potential the ocean holds and promote BLUE’s conservation efforts. By raising funds to leverage conservation gains, BLUE aims to increase the area of ocean protected by marine reserves from 1% to 10% over the next ten years. This fascinating campaign managed to secure coverage on national radio stations along with several leading broadcast outlets across the country.
hRadio Wales hRadio Derby hRadio Exeter hRadio London hRadio Kent
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The Results Audience Reach: 15,548,000 Total items of Coverage: 34 Campaign Budget Achieved: £10,070 Total AVE: £200,206 PR Value: £500,515 Coverage Highlights The campaign gained coverage across 14 BBC stations as well as a host of commercial stations.
hRadio Shropshire hRadio Sussex and Surrey hRadio Cornwall hRadio Coventry and Warwickshire
hRadio Hereford and Worcester hRadio Leicester hRadio Nottingham hRadio Stoke Radio Kent
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Contact our fashion & beauty team for the best expert advice. 11 Masons Arms Mews London W1S 1NX Tel: 020 7099 0400 Fax: 020 7009 0401 Email: hello@4mediarelations.co.uk www.4mediarelations.co.uk @4mediarelations
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