Resume
Personal information
6F., No.21, Daren St., Zhonghe Dist., New Taipei City 235, Taiwan (R.O.C.) +886 975 524 385 peggy830731@gmail.com
Objective L’oreal 2017 summer intern Marketing
LI-CHIANG LIU Education National Chung Hsing University,Department of Marketing Master of Marketing • Academics: 4.0/4.0 GPA
Taichung City, Taiwan Expected 2018
Fu Jen Catholic University, Department of Applied Arts Bachelor of Fine Arts in Visual Communication Design Minor in Advertising and Public Relations • Academics: 4.0/4.0 GPA
New Taipei City, Taiwan 2016
Educational Achievements National Chung Hsing University,Department of Marketing First Prize of the Entrepreneurship Competition of Wowprime company “got talent” 2017 ・Established new restaurant brand, analyzed branding market on competitor analysis, consumer research and marketing feasibility assessment. ・Presented and discussed with Wowprime’s senior management team in 3 stages competition. ・Got appreciated on proposal, and senior management team adopted it to found new restaurant brand. Academic Excellence Award (for TOP 3 students) 1st Semester,2017 Fu Jen Catholic University, Department of Applied Arts Academic Excellence Award (for TOP 3 students) 2nd-4th Academic year,2013-2016 23rd Times Young Creative Quality Awards for Print Ad. Publications “Sugar! I’ve got Type 1 Diabetes?!” September 2016 ・Created a book with a team entitled and Published by Yilan Association of Diabetes Supporters
Skills
Interests
Technical Skills
Languages
Id illustrator
Word
Indesign Photoshop
E
p
Excel
Powerpoint
exploring cosmetics
painting
Jogging
Extensive travel in Asia, Europe
Native Speaker
TOEIC 765
fluent
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Extracurricular Experiences AIESEC New Taipei City, Taiwan Marketing member - OGX-GCDP September 2012 – June 2013 • Cooperated with teammates and held more than 10 program orientations • Generated and executed marketing strategy resulting in 30% increase of the participants in the orientations. • Contributed in the 10% increase of applicants by holding program orientations Marcom member - Change Agents Conference March 2013 – May 2013 • Operated 10+ virtual and real channels in marketing e.g. Facebook, Youtube, and cram school to improve target outreach. • Gathered 100+ participants to attend the conference and received more than 90% positive feedback Design camp for the senior high school students New Taipei City, Taiwan Team Director February 2014/February 2015 • Led a group of 30 members to come up with inspirations for the designs • Instructed team members to manufacture the products by computer and craft materials •The Team won the “Most Creative Design Award”.
Internship Experiences Trend Micro Taipei City, Taiwan Visual Designer in HIE department February 2016 – August 2016 • Designed 12 projects and collaborated with 5 departments, worked 10 different positions, co-worked with 6 countries and 20+ staffs and managers. • Conducted HIE department promotional e-publications, identified target audience and restructured relevant marketing campaign; number of applicants 100+ • Developed board game art work and integrated target user needs and visual identification system, effectively fund more than 50,000 NTD, 300+ buyers and launched on April 2017
CommonWealth Magazine July 2015 – August 2016 User Interface Designer in Digital innovative department Taipei City, Taiwan • Created the online booking tickets system user interface on web and app, and Integrated brand group resource and visual style. • Cooperated with 5 brands, worked 4 positions, co-worked with 8 staffs and managers • Served as marketing propaganda staff on premiere screening of “In Our Time” documentary, attracted 100+ audience to participate in marketing activities.
Personal related link ・Personal Portfolio：https://goo.gl/jJN4N4
・Proposal of the Wowprime(王品集團) Competition：https://goo.gl/zmHzRH