C!Print Madrid - CTCO - La Plataforma presentation

An event

PROMOTIONAL GARMENTS AND GIFTS

www.salon-cprint.es

VISUAL COMMUNICATION INTERIOR DECORATION ARCHITECTURE / RETAIL DESIGN PERSONALISATION OF GARMENTS AND GIFTS

I DEVISE A MARKETING STRATEGY

A new approach for your business!

I DEVELOP THE CREATIVITY OF COMMUNICATION CAMPAIGNS AND CONCEIVE PROJECTS

PRESCRIBERS DESIGNERS

COMMUNICATION AGENCIES

I DEVELOP TECHNOLOGIES AND DISTRIBUTE INNOVATION

PRINTING MACHINERY MATERIALS

Suppliers IMAGE PROCESSING

CUTTING AND FINISHING

ARCHITECTS

communication and branding campaigns

BRANDS

I PUT TOGETHER SOLUTIONS AND TURN PROJECTS INTO REALITY

Service LABELLING providers DIGITAL PRINTING of PERSONALISATION

ENTRANCE

ENTRANCE ENTRANCE

TEXTILE PRINTING AND SCREEN PRINTING

MERCHANDISING, PROMOTIONAL GARMENTS AND OTHER ITEMS DIGITAL MEDIA AND SIGN

printers seeking the latest innovations in media and equipment purchasing advisers seeking the most creative solutions and applications end clients seeking service providers able to create their

End customers ADVERTISERS

C!PRINT ATTENDEES ARE:

the event that helps new markets access digital solutions

Exhibiting at C!Print means taking your business in a new direction: developing partnerships that allow you to offer comprehensive services and access new markets: interior decorating, retail marketing, etc.

The layout of the trade show addresses these new issues,

with each floor dedicated to specific solutions.

CONCEPT

C!Print Madrid:

Much more than an equipment and printing trade show, C!Print is positioning itself as THE event dedicated to applications and solutions for customisation, visual communication, and branding.

GROUND

LARGE FORMAT EQUIPMENTS AND SOLUTIONS

FLOOR

THE GLOBAL OFFER BEGINS AT C!PRINT SHOPS, OFFICES, MUSEUMS, TRANSPORT, HOTELS, RESTAURANTS, MUSEUM, PUBLIC SPACES. THE LOWER FLOOR IS DEDICATED TO LARGE FORMATS SOLUTIONS.

SUBLIMATION, DIRECT PRINTING, CUTTING, FINISHING, TEXTILE, CARDBOARD, PLASTIC, DIGITAL MEDIA

PRODUCTS AND SERVICE? Materials, machines, solutions

The image is processed in large format and on all media. Service providers, purcha-

WHO ARE THE EXHIBITORS?

the solutions they need to develop new markets, such as decoration, sustain their

FOR WHICH MARKETS?

sing advisers and end customers will find all

projects and roll out their identity.

Manufacturers, suppliers Decoration, large-format communication, events management, retail, signage, commercial layout

WHO WILL VISIT ?

Printers, sign makers, designers, decorators, architects, communication agencies, retailers, brands, advertisers, local authorities and administrations

GROUND FLOOR

INTERIOR DESIGN SOLUTIONS, RETAIL-DESIGN, VISUAL COMMUNICATION:

NUEVO MEZZANINE

Why use the term «Platform»?

MEZZANINE NEW

Because the «service and consulting» printer is the link between the purchasing advisers and technologies (and thus the application potentials). Its role is changing from a “producer” of printing services into

the “manager” of communication campaign.

Because a service provider tends to become a “solution architect” by including the offers from colleagues - who then become partners - thereby presenting a complete offer that is directed at

the communication agency or communication plan/campaign of the end-user.

THE PLATAFORMA IMAGE & COMMUNICATION

SERVICE PROVIDERS

is the 1st event dedicated to creative printers, from all specialities: retail, visual communica-

tion, interior design, stage design, branding and others…

WHO VISITS THE PLATAFORMA IMAGE & COMMUNICATION

This area of C!Print will allow purchasing advisers (architects, designers, communication

agencies, etc.) to meet service providers that can undertake their communication campaigns and marketing projects.

ADVERTISING AGENCIES

8%

CREATIVE, PHOTOGRAPHERS AND DESIGNERS CONTRACTOR, PURCHASE, MANUFACTURER

PARTNERS

OF 10691 VISITORS

11%

5%

DISPLAY PERSONALISATION PROMOTIONAL GARMENTS AND GIFTS

TOP

FLOOR

PERFECT SYNERGY BETWEEN MARKING AND COMMUNICATION MEDIA DEDICATED TO DISPLAY AND SMALL-FORMAT COMMUNICATION: MACHINES, MATERIAL, MERCHANDISE, MEDIA AND SOLUTIONS. The top floor also hosts leading players from the promotional garments and gifts sector in a dedicated area! CTCO completes the small-format communication offer and unveils

the latest trends in the field of promotional material.

PERSONALISATION, MARKING, PROMOTIONAL GIFTS AND GARMENTS, REPROGRAPHICS AND WEB-TO-PRINT PHOTOGRAPHY, but also retail, SIGNAGE AND DISPLAY, designers, printers, merchandise and garment retailers seeking to join, brands and retailers are all directly targeted by this area, which allows them to develop a global communication offer hinged around personalisation.

PRODUCTS AND SERVICES? Materials, machines, merchandise, solutions

WHO ARE THE EXHIBITORS? Manufacturers, suppliers

FOR WHICH MARKETS? Decoration, communication, events management, merchandising, retail, signage, display, etc.

WHO WILL VISIT? Promotional product distributors, printers, sign makers, screen printers, personalisation specialists, designers, decorators, communication agencies, promotional merchandise and garment professionals, retailers, brands, advertisers, local authorities and administrations

TOP FLOOR

DISPLAY, PERSONALISATION, PROMOTIONAL GARMENTS AND GIFTS:

AREAS 100% DEDICATED TO INNOVATION AND APPLICATIONS

The 2015 Plug&Play edition was designed

by Felipe Araújo from the office design specialized in interior decoration: Egue y Seta, and Julien Sappa from the branding agency Regular Switch.

The contents have been made by ​​ the decorator Daniel Perez.

MORE THAN 200 APPLICATIONS IN 3 DEMONSTRATION AREAS:

TOP+ GROUND FLOOR

Present in both Top and ground floor, the PLUG&PLAY applications showroom is devoted to experimentation, implementation and business creation.

Brands and creative designers immerse themselves in the potential of personalisation: live production and roll-out of visual identity in a 1000-m2 area. Graphics, design, production, and applications: materials and techniques are set to music.

Between ideas laboratory and fab lab, this workshop is a must-see feature of the trade show.

A LIVE PERSONALISATION AREA:

Cutting, engraving, UV printing, transfer, sublimation, etc.

More than 15 products marked in real time

AN AREA DEDICATED TO LAYOUT:

the PLUG&PLAY brand will be demonstrated in 3 universes: a pop-up store, a meeting area and a business bar, convivial areas conducive to business creation

DECIPHERING AREA: sector experts will run workshops, round tables and guided tours throughout the three days of the trade show.

PLUG & PLAY

VIEW YOUR BUSINESS DIFFERENTLY WITH PLUG&PLAY:

revista especial

The event organiser 656 Editions oversees numerous initiatives within the community of image, personalisation and digital community professionals. Therefore, as an exhibitor at C!Print your profile will be displayed on all our medias!

15000 M2, 200 EXPOSITORES 1000 M2 DE DEMOSTRACIONES EN DIRECTO,

DE CREATIVIDAD Y DE INNOVACIÓN: PLUG&PLAY

30 EXPERTOS QUE APOYAN EL SALÓN 1 TOUR PARA CONOCER A NUESTROS PRESTADORES DE SERVICIO

15 CONFERENCIAS Y MESAS REDONDAS 30 TALLERES Y ESTUDIOS DE CASOS 1 NUEVO EVENTO: CTCO DEDICADO AL OBJETO Y AL PRODUCTO TEXTIL PROMOCIONALES

27 COLABORADORES DE ASOCIACIONES Y PRENSA PROFESIONAL

SPECIAL EDITIONS

WEB AND INFORMATION BLOG

Sent out to 10,000 qualified contacts

Daily market news and weekly newsletters Sent out to more than 24,000 contacts

www.salon-cprint.es

COMMUNICATION

Alongside the annual trade show, C!Print accompanies you throughout the year.

CUSTOM COMMUNICATION TOOLS THAT REINFORCE YOUR VISIBILITY PERSONALISED E-MAILING

PERSONALISED BANNER

FREE PAPER INVITIATIONS

We prepare e-mail campaigns in your colours ready to be sent out to your contacts

To be incorporated into your website / email signature, etc.

To invite all your customers

el salón de todas las soluciones MUCHO

CREATIVIDAD

personalización imagen digital

WEB AND MEDIA

SENDING OF CO-BRANDED CAMPAIGNS

WE SHARE YOUR MARKET NEWS ACROSS ALL OUR NETWORKS!

50 000

Traffic generated by the website

www.salon-cprint.es the month before the tradeshow

1605

Tradeshow’s App downloads #CPRINT / @CPrint_Madrid

3800

Twitter followers who mentioned more than 700 times the event in 2015

+876%

increasing number of fans since the first edition of the tradeshow

Construction of a message in your image aimed at an ultra-qualified target!

TRADE SHOW GOODIES SPONSORSHIP On estimate Attract even more visitors to your stand by handing out and personalising official C!Print goodies

LANYARDS BAGS BAG INSERTS PENS All our communication tools can be found at:

www.salon-cprint.es/herramientas-de-comunicacion/

EXHIBITORS THE PREMIUM SERVICE A C!PRINT EXCLUSIVITY We manage the follow-up of your VIP accounts from A to Z, ensuring they receive an EXCLUSIVE PREMIUM service to facilitate your commercial contacts!

PERSONALISED CONTACT / REGISTRATION FOR THE EVENT / HOTEL RESERVATION ASSISTANCE / TRAIN STATION WELCOME AND SHUTTLE / FREE PARKING AND CLOAKROOM / AIRPORT SHUTTLE / SPECIFIC WELCOME / OPEN BAR

INTEGRATED LOGISTICAL SUPPORT PERSONALISED LOGISTICAL SUPPORT A SINGLE CONTACT PERSON FOR ALL YOUR TECHNICAL REQUIREMENTS A CUSTOMISED STAND OFFER

STRONG PARTNERSHIPS WITH MEDIA AND PROFESSIONAL BODIES

211

EXHIBITORS

181 exhibitors 30 exhibitors

+49%

It is the growth of additional exhibitors since the 1st edition in 2014

VISITORS DISTRIBUCIÓN DE LAS ACTIVIDADES PRINCIPALES:

10 691 VISITORS OVER THE 3 DAYS

+42%

is the rate of increase in visitors since the 1st edition in 2014

+60%

is the rate of increase in business since the 1st edition in 2014

BALANCE 2015

BALANCE 2015 VISITORS PROFILES AND

DIFFERENT COMPANIES HAVE VISITED C!PRINT

OTHERS

FUNCTIONS

66,41%

18,61%

PURCHASING ADVISORS

VISITORS ACTIVITIES

12,38%

ADVERTISING AGENCIES

24%

CONTRACTOR, PURCHASE/MANUFACTURER DISTRIBUTOR/SELLER OF GARMENTS AND GIFTS

12%

LARGE FORMAT DIGITAL PRINTING

Asturias 1,73% Galicia 3,28%

GEOGRAFICAL DISTRIBUTION OF VISITORS

8%

CREATIVE/PHOTOGRAPHERS AND DESIGNERS

SMALL FORMAT MARKING/ CUSTOMIZATION SERVICE

PRINTING/ NON-PRINTED VISUAL COMMUNICATION PROVIDERS

6 635

DECISION MAKERS

Trade show data

11%

5%

24 workshops 10 case studies

14%

3 guided tours

26%

60 experts to present market trends

País Vasco 2,93% Cantabria Navarra 1,18% 0,91% La Rioja 1,26%

GEOGRAFICAL DISTRIBUTION (SPAIN)

Castilla Cataluña y Leon Aragón 6,64% 6% 2,81% Madrid 36,25% C. Valenciana Extremadura 9,67% 2,97% Islas Baleares 1,71% Castilla La Mancha 6,78% Andalucía 11,18% Murcia Canarias 2,44% 2,53%

COUNTRIES REPRESENTED : 39

42 partners:

Press, professional institutions and associations, technical and creative partners.

ContacTs Guillaume SANTANA

Jérôme BOURGEOIS

Raquel ISIDRO

Vanessa GALÁN

Exhibition Director guillaume.santana@salon-cprint.es Tel. +(34) 911 82 93 96

Sales Representative for Iberia raquel.isidro@salon-cprint.es Tel. +(34) 639 07 23 65

Marketing Director and Plug&Play Project jerome.bourgeois@656editions.net Tel. +(34) 911 82 93 96

Marketing Manager vanessa.galan@salon-cprint.es Tel. +(34) 629 49 02 65

Marion CARRIERE

Communication manager and Plug&Play project Personalisation Creative Workshop comunicacion@salon-cprint.es Tel. +(34) 911 82 98 94

Logistic Department logistica@salon-cprint.es Tel. +(34) 911 82 97 35

An event

The C!Print Madrid trade show is organised by 656 Editions, a media and events management company group dedicated to image, personalisation and digital sector professionals.

Also the organiser of the C!Print and CTCO Lyon trade shows in France, the group is responsible for specialist trade shows, press publications, social media and marketing services aimed at a range of markets including visual communication, merchandise / textiles, print and graphic arts and its new applications (Architecture, Decoration, Design, Industry, etc.).

Throughout the year 656 publishes fresh content relating to markets, new trends, and highly innovative technical applications.

It also runs communication campaigns targeting fully qualified and personalised contacts, making 656 a Multi-Channel group.

The group channels its expertise into helping market players optimise their year-round communication activities with a view to acquiring new market opportunities.

Since its creation in 2001, the group has constantly sought to provide innovative solutions combining creativity, conviviality and high-quality services.