An event
PROMOTIONAL GARMENTS AND GIFTS
www.salon-cprint.es
VISUAL COMMUNICATION INTERIOR DECORATION ARCHITECTURE / RETAIL DESIGN PERSONALISATION OF GARMENTS AND GIFTS
I DEVISE A MARKETING STRATEGY
A new approach for your business! I DEVELOP THE CREATIVITY OF COMMUNICATION CAMPAIGNS AND CONCEIVE PROJECTS
PRESCRIBERS DESIGNERS
COMMUNICATION AGENCIES
I DEVELOP TECHNOLOGIES AND DISTRIBUTE INNOVATION
PRINTING MACHINERY MATERIALS
Suppliers IMAGE PROCESSING
CUTTING AND FINISHING
ARCHITECTS
communication and branding campaigns
BRANDS
I PUT TOGETHER SOLUTIONS AND TURN PROJECTS INTO REALITY
Service LABELLING providers DIGITAL PRINTING of PERSONALISATION
ENTRANCE
ENTRANCE ENTRANCE
TEXTILE PRINTING AND SCREEN PRINTING
MERCHANDISING, PROMOTIONAL GARMENTS AND OTHER ITEMS DIGITAL MEDIA AND SIGN
printers seeking the latest innovations in media and equipment purchasing advisers seeking the most creative solutions and applications end clients seeking service providers able to create their
End customers ADVERTISERS
C!PRINT ATTENDEES ARE:
the event that helps new markets access digital solutions
Exhibiting at C!Print means taking your business in a new direction: developing partnerships that allow you to offer comprehensive services and access new markets: interior decorating, retail marketing, etc. The layout of the trade show addresses these new issues,
with each floor dedicated to specific solutions.
CONCEPT
C!Print Madrid:
Much more than an equipment and printing trade show, C!Print is positioning itself as THE event dedicated to applications and solutions for customisation, visual communication, and branding.
GROUND
LARGE FORMAT EQUIPMENTS AND SOLUTIONS
FLOOR
THE GLOBAL OFFER BEGINS AT C!PRINT SHOPS, OFFICES, MUSEUMS, TRANSPORT, HOTELS, RESTAURANTS, MUSEUM, PUBLIC SPACES. THE LOWER FLOOR IS DEDICATED TO LARGE FORMATS SOLUTIONS.
SUBLIMATION, DIRECT PRINTING, CUTTING, FINISHING, TEXTILE, CARDBOARD, PLASTIC, DIGITAL MEDIA
PRODUCTS AND SERVICE? Materials, machines, solutions
The image is processed in large format and on all media. Service providers, purcha-
WHO ARE THE EXHIBITORS?
the solutions they need to develop new markets, such as decoration, sustain their
FOR WHICH MARKETS?
sing advisers and end customers will find all
projects and roll out their identity.
Manufacturers, suppliers Decoration, large-format communication, events management, retail, signage, commercial layout
WHO WILL VISIT ? Printers, sign makers, designers, decorators, architects, communication agencies, retailers, brands, advertisers, local authorities and administrations
GROUND FLOOR
INTERIOR DESIGN SOLUTIONS, RETAIL-DESIGN, VISUAL COMMUNICATION:
NUEVO MEZZANINE
Why use the term «Platform»? MEZZANINE NEW
Because the «service and consulting» printer is the link between the purchasing advisers and technologies (and thus the application potentials). Its role is changing from a “producer” of printing services into
the “manager” of communication campaign.
Because a service provider tends to become a “solution architect” by including the offers from colleagues - who then become partners - thereby presenting a complete offer that is directed at
the communication agency or communication plan/campaign of the end-user.
THE PLATAFORMA IMAGE & COMMUNICATION
SERVICE PROVIDERS
is the 1st event dedicated to creative printers, from all specialities: retail, visual communica-
tion, interior design, stage design, branding and others…
WHO VISITS THE PLATAFORMA IMAGE & COMMUNICATION
This area of C!Print will allow purchasing advisers (architects, designers, communication
agencies, etc.) to meet service providers that can undertake their communication campaigns and marketing projects.
ADVERTISING AGENCIES
8%
CREATIVE, PHOTOGRAPHERS AND DESIGNERS CONTRACTOR, PURCHASE, MANUFACTURER
PARTNERS
OF 10691 VISITORS
11%
5%
DISPLAY PERSONALISATION PROMOTIONAL GARMENTS AND GIFTS
TOP
FLOOR
PERFECT SYNERGY BETWEEN MARKING AND COMMUNICATION MEDIA DEDICATED TO DISPLAY AND SMALL-FORMAT COMMUNICATION: MACHINES, MATERIAL, MERCHANDISE, MEDIA AND SOLUTIONS. The top floor also hosts leading players from the promotional garments and gifts sector in a dedicated area! CTCO completes the small-format communication offer and unveils
the latest trends in the field of promotional material.
PERSONALISATION, MARKING, PROMOTIONAL GIFTS AND GARMENTS, REPROGRAPHICS AND WEB-TO-PRINT PHOTOGRAPHY, but also retail, SIGNAGE AND DISPLAY, designers, printers, merchandise and garment retailers seeking to join, brands and retailers are all directly targeted by this area, which allows them to develop a global communication offer hinged around personalisation.
PRODUCTS AND SERVICES? Materials, machines, merchandise, solutions
WHO ARE THE EXHIBITORS? Manufacturers, suppliers
FOR WHICH MARKETS? Decoration, communication, events management, merchandising, retail, signage, display, etc.
WHO WILL VISIT? Promotional product distributors, printers, sign makers, screen printers, personalisation specialists, designers, decorators, communication agencies, promotional merchandise and garment professionals, retailers, brands, advertisers, local authorities and administrations
TOP FLOOR
DISPLAY, PERSONALISATION, PROMOTIONAL GARMENTS AND GIFTS:
AREAS 100% DEDICATED TO INNOVATION AND APPLICATIONS
The 2015 Plug&Play edition was designed by Felipe Araújo from the office design specialized in interior decoration: Egue y Seta, and Julien Sappa from the branding agency Regular Switch. The contents have been made by the decorator Daniel Perez.
MORE THAN 200 APPLICATIONS IN 3 DEMONSTRATION AREAS:
TOP+ GROUND FLOOR
Present in both Top and ground floor, the PLUG&PLAY applications showroom is devoted to experimentation, implementation and business creation.
Brands and creative designers immerse themselves in the potential of personalisation: live production and roll-out of visual identity in a 1000-m2 area. Graphics, design, production, and applications: materials and techniques are set to music. Between ideas laboratory and fab lab, this workshop is a must-see feature of the trade show.
A LIVE PERSONALISATION AREA:
Cutting, engraving, UV printing, transfer, sublimation, etc. More than 15 products marked in real time
AN AREA DEDICATED TO LAYOUT:
the PLUG&PLAY brand will be demonstrated in 3 universes: a pop-up store, a meeting area and a business bar, convivial areas conducive to business creation
DECIPHERING AREA: sector experts will run workshops, round tables and guided tours throughout the three days of the trade show.
PLUG & PLAY
VIEW YOUR BUSINESS DIFFERENTLY WITH PLUG&PLAY:
revista especial
The event organiser 656 Editions oversees numerous initiatives within the community of image, personalisation and digital community professionals. Therefore, as an exhibitor at C!Print your profile will be displayed on all our medias!
15000 M2, 200 EXPOSITORES 1000 M2 DE DEMOSTRACIONES EN DIRECTO,
DE CREATIVIDAD Y DE INNOVACIÓN: PLUG&PLAY
30 EXPERTOS QUE APOYAN EL SALÓN 1 TOUR PARA CONOCER A NUESTROS PRESTADORES DE SERVICIO
15 CONFERENCIAS Y MESAS REDONDAS 30 TALLERES Y ESTUDIOS DE CASOS 1 NUEVO EVENTO: CTCO DEDICADO AL OBJETO Y AL PRODUCTO TEXTIL PROMOCIONALES
27 COLABORADORES DE ASOCIACIONES Y PRENSA PROFESIONAL
SPECIAL EDITIONS
WEB AND INFORMATION BLOG
Sent out to 10,000 qualified contacts
Daily market news and weekly newsletters Sent out to more than 24,000 contacts
www.salon-cprint.es
COMMUNICATION
Alongside the annual trade show, C!Print accompanies you throughout the year.
CUSTOM COMMUNICATION TOOLS THAT REINFORCE YOUR VISIBILITY PERSONALISED E-MAILING
PERSONALISED BANNER
FREE PAPER INVITIATIONS
We prepare e-mail campaigns in your colours ready to be sent out to your contacts
To be incorporated into your website / email signature, etc.
To invite all your customers
el salón de todas las soluciones MUCHO
CREATIVIDAD
personalización imagen digital
WEB AND MEDIA
SENDING OF CO-BRANDED CAMPAIGNS
WE SHARE YOUR MARKET NEWS ACROSS ALL OUR NETWORKS!
50 000
Traffic generated by the website
www.salon-cprint.es the month before the tradeshow
1605
Tradeshow’s App downloads #CPRINT / @CPrint_Madrid
3800
Twitter followers who mentioned more than 700 times the event in 2015
+876%
increasing number of fans since the first edition of the tradeshow
Construction of a message in your image aimed at an ultra-qualified target!
TRADE SHOW GOODIES SPONSORSHIP On estimate Attract even more visitors to your stand by handing out and personalising official C!Print goodies
LANYARDS BAGS BAG INSERTS PENS All our communication tools can be found at:
www.salon-cprint.es/herramientas-de-comunicacion/
EXHIBITORS THE PREMIUM SERVICE A C!PRINT EXCLUSIVITY We manage the follow-up of your VIP accounts from A to Z, ensuring they receive an EXCLUSIVE PREMIUM service to facilitate your commercial contacts! PERSONALISED CONTACT / REGISTRATION FOR THE EVENT / HOTEL RESERVATION ASSISTANCE / TRAIN STATION WELCOME AND SHUTTLE / FREE PARKING AND CLOAKROOM / AIRPORT SHUTTLE / SPECIFIC WELCOME / OPEN BAR
INTEGRATED LOGISTICAL SUPPORT PERSONALISED LOGISTICAL SUPPORT A SINGLE CONTACT PERSON FOR ALL YOUR TECHNICAL REQUIREMENTS A CUSTOMISED STAND OFFER
STRONG PARTNERSHIPS WITH MEDIA AND PROFESSIONAL BODIES
211
EXHIBITORS
181 exhibitors 30 exhibitors
+49%
It is the growth of additional exhibitors since the 1st edition in 2014
VISITORS DISTRIBUCIÓN DE LAS ACTIVIDADES PRINCIPALES:
10 691 VISITORS OVER THE 3 DAYS
+42%
is the rate of increase in visitors since the 1st edition in 2014
+60%
is the rate of increase in business since the 1st edition in 2014
BALANCE 2015
BALANCE 2015 VISITORS PROFILES AND
DIFFERENT COMPANIES HAVE VISITED C!PRINT
OTHERS
FUNCTIONS
66,41%
18,61%
PURCHASING ADVISORS
VISITORS ACTIVITIES
12,38%
ADVERTISING AGENCIES
24%
CONTRACTOR, PURCHASE/MANUFACTURER DISTRIBUTOR/SELLER OF GARMENTS AND GIFTS
12%
LARGE FORMAT DIGITAL PRINTING
Asturias 1,73% Galicia 3,28%
GEOGRAFICAL DISTRIBUTION OF VISITORS
8%
CREATIVE/PHOTOGRAPHERS AND DESIGNERS
SMALL FORMAT MARKING/ CUSTOMIZATION SERVICE
PRINTING/ NON-PRINTED VISUAL COMMUNICATION PROVIDERS
6 635
DECISION MAKERS
Trade show data
11%
5%
24 workshops 10 case studies
14%
3 guided tours
26%
60 experts to present market trends
País Vasco 2,93% Cantabria Navarra 1,18% 0,91% La Rioja 1,26%
GEOGRAFICAL DISTRIBUTION (SPAIN)
Castilla Cataluña y Leon Aragón 6,64% 6% 2,81% Madrid 36,25% C. Valenciana Extremadura 9,67% 2,97% Islas Baleares 1,71% Castilla La Mancha 6,78% Andalucía 11,18% Murcia Canarias 2,44% 2,53%
COUNTRIES REPRESENTED : 39
42 partners:
Press, professional institutions and associations, technical and creative partners.
ContacTs Guillaume SANTANA
Jérôme BOURGEOIS
Raquel ISIDRO
Vanessa GALÁN
Exhibition Director guillaume.santana@salon-cprint.es Tel. +(34) 911 82 93 96
Sales Representative for Iberia raquel.isidro@salon-cprint.es Tel. +(34) 639 07 23 65
Marketing Director and Plug&Play Project jerome.bourgeois@656editions.net Tel. +(34) 911 82 93 96
Marketing Manager vanessa.galan@salon-cprint.es Tel. +(34) 629 49 02 65
Marion CARRIERE
Communication manager and Plug&Play project Personalisation Creative Workshop comunicacion@salon-cprint.es Tel. +(34) 911 82 98 94
Logistic Department logistica@salon-cprint.es Tel. +(34) 911 82 97 35
An event
The C!Print Madrid trade show is organised by 656 Editions, a media and events management company group dedicated to image, personalisation and digital sector professionals. Also the organiser of the C!Print and CTCO Lyon trade shows in France, the group is responsible for specialist trade shows, press publications, social media and marketing services aimed at a range of markets including visual communication, merchandise / textiles, print and graphic arts and its new applications (Architecture, Decoration, Design, Industry, etc.). Throughout the year 656 publishes fresh content relating to markets, new trends, and highly innovative technical applications. It also runs communication campaigns targeting fully qualified and personalised contacts, making 656 a Multi-Channel group. The group channels its expertise into helping market players optimise their year-round communication activities with a view to acquiring new market opportunities. Since its creation in 2001, the group has constantly sought to provide innovative solutions combining creativity, conviviality and high-quality services.