C!Print 2014 report

13 000 VISITORS

230 EXHIBITORS SQM 16 000 OF SURFACE AREA

SAME DATE & SAME PLACE AS

THE PROMOTIONAL GARMENTS AND GIFTS EXHIBITION (HALL 4)

www.salon-cprint.com

WHO EXHIBIT ?

APPLICATION FIELDS VISUAL COMMUNICATION

Large format advertising Points of sale Merchandising Signage / Signs

DECORATION ARCHITECTURE /DESIGN

PERSONALISATION

Decorative garments / furniture Visual merchandising Wall and floor coverings

Promotional gifts Promotional garments 3D printing

TECHNIQUES GRAPHIC DESIGN / COLORIMETRY / 3D DESIGN / UV INKJET PRINTING / ECO-SOLVANTS / PIGMENTARY LATEX/ 2D and 3D SUBLIMATION/ SCREEN PRINTING/ DIGITAL MEDIA / TRANSFER/ EMBROIDERY / PAD PRINTING/ LAMINATION LASER CUTTING / ENGRAVING-DOMING / WEB-TO-PRINT

WHO VISIT ?

PRINTING PROFESSIONALS

PURCHASING ADVISORS

END CUSTOMERS

Looking for technical solutions aiming to expand their business activities in new markets.

(designers, interior designers, decorators, advertising agencies) looking for sources of information to guide them through the challenges they face, and aiming to draw inspiration from the latest graphic design applications.

(advertisers, key accounts) looking for new ideas as well as a dedicated area bringing together solutions to respond to their advertising and image needs.

C!PRINT TRADESHOW: JOIN A DYNAMIC PROCESS! C!PRINT HAS COME OUT TRUMPS AFTER SEIZING AN OPPORTUNITY IN BRINGING TOGETHER ALL THE ROLE PLAYERS COMPRISING THE VISUAL COMMUNICATION SECTOR, INCLUDING ITS NEW STAKEHOLDERS (DECORATORS, ARCHITECTS, ETC.) WHO HAVE NOT HAD MUCH REPRESENTATION AT TRADITIONAL TRADESHOWS.

OUR GOALS:

→ To bring together an extended network of professionals from new markets → To give keys to understanding and ideas to markets players → To continue growing a community of printing and visual communication professionals

An INFORMATIVE, INTERACTIVE TRADESHOW held in a friendly setting !

The C!Print tradeshow’s success can be attributed to its original, innovative positioning. Beyond being just a tradeshow, the event guides visual communication professionals, through its very accessible, informative approach : → Live demonstrations → Success Stories

→ Workshops and technical training → Theme circuits

FINALLY A TRADESHOW OFFERING REAL EXHIBITORS SERVICES: PERSONALISED ASSISTANCE WITH LOGISTICS : → Personal logistical support

→ A single, dedicated point of contact for all your technical needs → A technical hotline available before and during the tradeshow

A TAILOR-MADE OFFER :

→ Stand design and personalisation → Assistance in preparing events around the tradeshow

AN ENVIRONMENT ENCOURAGING BUSINESS CREATION

→ Free access to the tradeshow’s bar for our exhibitors and their customers and VIP contacts → Free badge reader → Unlimited Wi-Fi Internet access offered

REPORT ON A SUCCESSFUL 2ND EDITION

THE VISITORS

9043 VISITORS

VISITOR GROWTH CURVE C!PRINT 2013-2014

2704

+ 28,71 %

FIRST TIME VISITORS

9043 VISITORS

7026

VISITORS

2013

2014

→ DISTRIBUTION PER DAY

→ REVISIT RATE :

20,73 %

Our visitors extended their visit over several days, allowing time for discussions with exhibitors and to participate in the tradeshow’s conferences and other highligt of the event.

DAY 1 28,75 % DAY 2 39,18 %

1500

DAY 3 32,06 %

ADVERTISING AGENCIES

+ 20 %

→ BUSINESS ACTIVITY OF VISITORS IN 2014 22 % PERSONALISATION/ SMALL FORMAT MARKING 16 % PROMOTIONAL GIFTS AND GARMENTS PROFESSIONALS 15 % ADVERTISING AGENCIES AND EVENT 13 % SIGNAGE/SIGNS 11 % DESIGN/ARCHITECTURE/DECORATION 10 % MANUFACTURING/DISTRIBUTION 9 % ADMINISTRATIONS 4 %

274

COMPANIES

THE TRADESHOW’S APP : THE KEY TOOL FOR VISITORS

1 904 DOWNLOADS 25 071 VISITS 14 164 VISITS

A STRONG MEDIA CAMPAIGN

RHÔNE-ALPES 15%

CENTRAL REGION 12% NORTH 10%

NORTH-WESTERN REGION 5.5%

FRANCE

SOUTH 16%

SOUTH-WESTERN REGION 5%

FROM 46 COUNTRIES

464

VISITORS

DISPLAYS

THE GREATER LYON REGION 17.5%

FRANCE 91 % FOREIGN COUNTRIES 9 %

A PERSONAL CONTACT FOR EACH OF YOUR BUSINESS PROSPECTS OR VIP CUSTOMERS, THROUGH A DEDICATED MEET AND GREET AND SUPPORT SERVICE.

398 223 AD BANNER

PARIS METROPOLITAN REGION 16% (EXCLUDING THE GREATER LYON REGION)

ENCOURAGING KEY PLAYERS TO ATTEND

OF THE EXHIBITORS LIST PAGE

CORSICA AND THE FRENCH OVERSEAS

SOURCE PER REGION

OF VISITORS

PROGRAMME

OF NEW VISUAL COMMUNICATION MARKETS

MEDIUM AND LARGE FORMAT PRINTERS

GEOGRAPHICAL LOCATION

PREMIUM

3%

80

DIRECT MARKETING AND EMAILING CAMPAIGNS

53 200

INVITATIONS SENT OUT BY C!PRINT AND ITS EXHIBITORS AND PARTNERS

2 803 SNCF DISCOUNT VOUCHERS

DISTRIBUTED TO VISITORS FOR FREE

3 000 COPIES OF VISIBLE MAGAZINE

DISTRIBUTED AT THE TRADESHOW

TWO QUESTIONS

2 500 COPIES OF CC!MAG

DISTRIBUTED AT THE TRADESHOW

TO PERSONALISATION PROFESSIONALS

HAVE YOU ALREADY INCORPORATED A DECORATION SOLUTION INTO YOUR BUSINESS? SUBLIMATION 9,51 %

If so, which solution?

(TOP 5)

EMBROIDERY 21,48 %

ARE YOU AIMING TO INVEST IN A DECORATING SOLUTION?

SCREEN PRINTING 13,73 %

YES

NO

52,80 % 47,20 %

LARGE FORMAT DIGITAL 14,08 %

SMALL FORMAT DIGITAL 14,44 %

If so, which solution?

(TOP 5)

SCREEN PRINTING 15,18 %

DIGITAL 28,72 %

YES

SUBLIMATION 15,58 %

55,83 % 44,17 %

EMBROIDERY

17,72 %

KEY AREA OF INTEREST LARGE FORMAT

19,71 %

DIRECT-TO-GARMENT DIGITAL PRINTING

27,74 %

65 % PURCHASING ADVISORS 20 % OTHER 15 % DECISION-MAKERS

NO

TRANSFER

22,80 %

TOP 3

VISUAL COMMUNICATION SOLUTIONS

19,02 %

WEB

ET SOCIAL MEDIA* 64,17 %

GROWTH IN TRAFFIC BETWEEN 2013 AND 2014

47 867 TOTAL VISITS 23 VIDEOS POSTED AND BROADCAST ON YOUTUBE

+ 250 %

INCREASE IN THE NUMBER OF FOLLOWERS

+ 350 %

INCREASE IN OVERALL ACTIVITY ON FB *PERIOD ANALYSED: SEPT 2013 – FEBRUARY 2014

VISITORS

PROFILES

OBJECTIVES FOR AND THE GROWTH GOES ON !

A HIGHLY-TARGETED, MULTI-CHANNEL ADVERTISING CAMPAIGN

OUR GOAL :

13 000 VISITORS OVER :

40 E-MAIL CAMPAIGNS

+ 40 %

(creation of 40 messages specific to each target audience)

5 INFORMATIVE WEBSITES www.salon-ctco.com/ www.salon-cprint.com/www.salon-cprint.es www.industries-creatives.com/ www.nova-project.com/

HEIGHTENED PRESENCE ACROSS ALL SOCIAL MEDIA NETWORKS

50 000 INVITATIONS SENT OUT BY C!PRINT AND ITS EXHIBITORS

SOLID PARTNERSHIPS IN 2014

CREATION OF THEMED NEWSPAPERS

ASSOCIATIONS PROFESSIONNELLES UNIC / FESPA FRANCE / SYNAFEL / ESMA / SIN / FCV PRESSE ET MÉDIAS PROFESSIONNELS INDUSTRIES CRÉATIVES / SIGNAL ÉTIQ / VISIBLE / C!MAG / AP / BEPUB / FRANCE GRAPHIQUE / FORMAT XXL / REPRODUCTION & IMPRESSION / LE NOUVEL ÉCONOMISTE / INTERMÉDIA / DECIDENTO SIGNALÉTIQUE ET AMÉNAGEMENT DU SALON PLV STAND BROKER / PIXELIGHT FUGU / FILMOLUX / FALCONBOARD / ADVERTIBLE PARTENAIRES TECHNIQUES ET CRÉATIFS DECONETWORK / FOTOLIA / REGULAR SWITCH PARTENAIRES INSTITUTIONNELS ONLY LYON / CCI LYON / LYON SHOP DESIGN / SNCF / D-FACTO

to communicate with our target audience in a novel way

A PRESS RELATIONS CAMPAIGN to strengthen our exposure in specialist press in new markets

THE EXHIBITORS

GROWTH CURVE OF OUR EXHIBITORS

GEOGRAPHICAL LOCATION OF EXHIBITORS

215

REFERS TO THE AVERAGE NUMBER OF CONTACTS MADE PER EXHIBITOR

+ 44 % 125

EXHIBITORS FRANCE

80 %

FOREIGN

EXHIBITORS

20 %

2013

+ 30 %

180

EXHIBITORS

2014

« The C!Print tradeshow has now reached a level of maturity and market demand that few tradeshows are able to achieve.

New customers, rare personal interaction, challenging and creativity. We are pleased to see that many professionals respond to this, and participate to this event. It goes to show that there is always a market for quality and this serves as encouragement for the entire industry. » LAURENT BLASQUEZ, General Manager, ROLAND DG

We were very pleased to participate in C!Print 2014 and with the results obtained during and after the show. This is an event that generates new ideas and open up new market opportunities. So we look forward to repeat the experience at the show C! Print 2015.

OSCAR VIDAL, S&G Production Regional Business Manager, HP

Cprint is one of the leading shows in France for Mimaki. Not only the excellent location but the opportunities to show and demonstrate our printers in the NOVALIVE area is a big benefit. Mimaki will be glad to join all the visitors again in 2015 !

MIKE HORSTEN, General Manager Marketing EMEA, MIMAKI

A friendly atmosphere and efficiency: that’s what we’ve found at C!Print.

It is often difficult to achieve such a basic aim at such events, so well done to the 656 Editions team !

The event has already been earmarked as a key event for next year for visual communication and decoration PATRICE SALVAN, Marketing Manager, HEXIS

«Congrats to this new edition which was a great success. We received a lot of positive feedback from our customers and new business prospects.

A very positive feedback once again; roll on next year’s event !

ALEXANDRE BINET, Communications Manager, EUROMÉDIA

C!Print: a good tradeshow with long-term, interesting contacts! ! JOCELYNE ALLIA, Manager, FILMOLUX Satisfied, inquisitive, engaged customers and business prospects; it was even better than last year, and next year will surely be even better !

YOHANN FRENEAT, Sales Manager de LA COTONNIÈRE LYONNAISE

230

EXHIBITORS

2015

IN

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TIO RA

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AN INNOVATIONS PLATFORM, NOVA IS A CREATIVE AREA LOCATED AT THE CENTRE OF THE C!PRINT TRADESHOW ENABLING VISITORS TO DISCOVER THE LATEST APPLICATIONS AND MEET THE EQUIPMENT AND MEDIA MANUFACTURERS WHO PRODUCED THESE CREATIONS.

ITY

NOVA IS :

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A UNIQUE CREATIVE AREA PROMPTING DISCUSSIONS ! LOCATED MIDWAY BETWEEN A FAB LAB AND

A HOUSE

VA PRINTED FROM TOP TO BOTTOM NO (COVERINGS FOR WALLS, DOORS, FURNITURE, ACCESSORIES, LAMPS, BEDDING, AND MORE.)

• 3 LIVE EVENT DAYS • A UNIQUE GRAPHIC AND VISUAL IDENTITY • INNOVATIVES TECHNIQUES (DIRECT UV PRINTING, LATEX, SUBLIMATION, 3D PRINTING, TRANSFER, CUTTING, ENGRAVING)

• CONFERENCES AND ROUND TABLES • WORKSHOPS AND TECHNICAL TRAINING SESSIONS • THEMED AREAS TO VISIT • INTERVIEWS • IDEAS, ADVICES…

29 KEY PARTNERS A UNIQUE INITIATIVE SUPPORTED BY THE ENTIRE PROFESSION: 3D AVENIR, AGFA, ATC, BEMATRIX, CANON, CHROMALUXE, DIBOND, DICKSON, EPSON, FALCONBOARD, FILMOLUX, FREZAL, GUYENNE PAPIER, HEXIS, HP, KALA, KAPA, KORNIT DIGITAL, LA COTONNIERE LYONNAISE, MACTAC, MIMAKI, MULTIGRAPHIC, REGULAR SWITCH, R O L A N D D G , S E FA , S E R G E FERRARI, TECTEX, TEXYLOOP, ZUND GRAFITRONIKS.

Decoration and layout design, personalisation of vinyl films, covering, wall paper, decorative garments, personalised gifts, large format sublimation, 3D printing …

EVEN MORE INNOVATION EVEN MORE APPLICATIONS DEMONSTRATED LIVE EVEN MORE INTERACTIVITY TO ENGAGE VISITORS

Involving visitors in the process of innovation.

AN AREA DEDICATED TO SERVICES PROVIDERS TO ASSIST END CUSTOMERS AND PURCHASING ADVISORS IN COMPLETING THEIR PURCHASING PROCESS. THE 2015 PLATEFORME OFFERS : 4,200 SQM EXHIBITING SURFACE AREA / 80 SERVICE PROVIDERS IN : - PERSONALISATION, Screen printing, embroidery, digital printing, etc.

- VISUAL COMMUNICATION, Signage, signs, points of sale, etc.

- DIGITAL MEDIA Integration, fitting, installation, content creation, etc.

- INTERIOR DECORATION, ARCHITECTURE, DESIGN Retail design agencies, wall covering producers, printed decoration solutions, etc.

A FULLY SERVICE PROVIDERS AREA

AN EVENT ORGANIZED BY

AN EVENT ORGANIZER THAT PROVIDES SOLUIONS ALL YEAR LONG !

TRADE-RELATED PRESS

BLOG ON NEW CREATIVE TRENDS

VISIBLE

The Federation of Visual Communication’s magazine published by 656Editions

MAG

Garment, Digital, Personalisation

WEB MARKETING

PRINTEMPS 2013

LE JOURNAL DE L’OBJET PUBLICITAIRE, DU TEXTILE PROMOTIONNEL ET DES TECHNIQUES DE PERSONNALISATION ///

ÉVÉNEMENTS

Salons CTCO/CPrint : un nouveau modèle « gagnant-gagnant »

À Lyon, chaque communauté professionnelle a désormais son salon de référence ! Les deux salons spécialisés CTCO et C!Print ont permis aux acteurs de la PPO d’une part et aux professionnels de la personnalisation et de l’impression d’autre part de se retrouver autour de problématiques communes, tout en ayant la possibilité de s’intéresser à des secteurs connexes.

Avoir accès à un vrai salon complémentaire est une formidable opportunité que nombre de visiteurs de CTCO et de C!Print ont su saisir. (La suite page 2)

E-BUSINESS

Emailing et newsletter : à chacun son message !

Parmi les outils webmarketing à votre disposition, l’emailing et la newsletter sont deux types d’envoi permettant soit de créer un lien avec un prospect, soit d’entretenir une relation avec un client.

Comment les utiliser ? Et dans quel but ? (La suite page 26)

TRIBUNE

« Le GPSF pourrait prochainement devenir FESPA France »

Le 21 février 2013, le GPSF (Groupement professionnel de la sérigraphie française) a élu Christophe Aussenac à sa Présidence. Son ambition : écouter, intéresser, fédérer, innover.

(La suite page 29)

BP 1072 - 69202 Lyon Cedex 01 Tél : +33 (0)4 78 30 41 73 - Fax : +33 (0)4 78 30 41 79 E-mail : info@656editions.net - www.c-mag.fr Directeur de la publication : Guillaume ABOU - g-abou@656editions.net Directeur d’édition : Michel ANJORAS ma@656editions.net Direction artistique et réalisation : François JAILLET - fjaillet@656editions.net Rédactrice en chef : Céline COLLOT - celine@656editions.net Chefs de publicité : Anne SIZARET - anne@656editions.net - Thomas NOLLET thomas.nollet@656editions.net Rédaction : Céline COLLOT - Guillaume ABOU - Johara BOUKABOUS - Julie ChIdE Contributions éditoriales : Olivier CETRA - Mathieu SAUdEL Communication et marketing : Jean LAURENTI Illustrations et graphisme : Origami Web-mastering : Thomas PERRAUT Abonnement et petites annonces : Jocelyne ChARRIÈRE jocelyne@656editions.net Corrections : Céline COLLOT Omelettes & bières : Christian du Romarin Impression et routage : Imprimerie Chirat - 744, rue de Sainte-Colombe - 42540 Saint-Just-La-Pendue Prix au n° : 15 euros Abonnement 1 an : 50 euros Publicité : +33 (0)4 78 30 41 73 Editeur : Sarl 656Editions - RCS LYON B 440 290 070 - APE 221E ISSN : en cours - Commission paritaire en cours “costatum pressio est”

Conformément à la loi du 11/03/57 toute reproduction même partielle des articles et illustrations publiés dans C!mag News est interdite sans accord de la société d’édition.

la destination pour décoration textile

VOTRE

C!MAG

The magazine on promotional gifts and garments, and personalisation techniques

///

www.industries-creatives.com From application to technique

TRADESHOWS

et

le marquage promotionnel

Premium Sourcing 2013 : le Prochain

rendez-vouS du marché Deux fois par an, en avril et en novembre, le journal C!mag News vous offre un relais de communication et d’information entre les deux éditions spéciales de C!mag : celle de janvier pour le salon CTCO et celle de septembre pour le rendez-vous Premium Sourcing de Paris.

Publiée à mi-parcours entre les deux événements phares de votre secteur d’activité, cette édition de printemps dresse bien sûr le bilan des salons de février : CTCO a confirmé son envergure de grand salon européen du marché promotionnel, tandis que C!Print s’est imposé dès sa première édition avec son approche innovante des métiers de l’impression, de la personnalisation et de la communication visuelle.

Vous retrouverez également dans notre rubrique « Évènements » un avant-goût du calendrier à venir, avec notamment Premium Sourcing, le rendez-vous de l’objet publicitaire, du textile promotionnel et du cadeau d’affaires. Le salon change de lieu cette année et mettra plus que jamais les produits à l’honneur.

Enfin, nouveautés, reportages, points de vue : retrouvez en 36 pages l’essentiel de l’actualité du marché promotionnel et des techniques de personnalisation.

2014 : VOTRE BUSINESS DANS LE POSITIF !

Bonne lecture !

Guillaume Abou, Directeur de publication

LES RUBRIQUES DE C!mag News

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Thomas NOLLET

Thomas.nollet@656editions.net Sales Manager

+ 33(0)6 20 63 46 27 / + 33 (0)4 78 30 41 73