CTCO 2014 report

AN EFFECTIVE MEDIA AT THE CORE OF DECISION-MAKING IN YOUR INDUSTRY PROMOTIONAL GARMENTS AND GIFTS

CAN YOU DO WITHOUT CTCO IN 2015?

SAME DATE AND LOCATION AS

NEW IDEAS NEW APPLICATIONS NEW MARKETS (HALL 5)

www.salon-ctco.com

AN EFFECTIVE MEDIA AT THE CORE OF DECISION-MAKING IN YOUR INDUSTRY 8703

5386

3600

218

2015 OBJECTIVES

236

EXHIBITORS

250

193 163 2700

VISITORS

6689

9,000

NUMBER OF C!PRINT VISITORS 7026

7558

NUMBER OF C!PRINT VISITORS 9043

8351

125 80

50

2008

2009

2010

2011

2012

2013

2014

FOR THE 8

TH

EDITION

CTCO’S OBJECTIVE REMAINS THE SAME: TO SUPPORT YOU IN DEVELOPING YOUR BUSINESS THROUGH AN EVENT CONSTANTLY ON THE RISE,

WITH AN UNDERSTANDING OF THE CHALLENGES FACED IN THE PROMOTIONAL GIFT AND GARMENT MARKET!

AN EVENT THAT BRINGS TOGETHER ALL

PREMIUM DISTRIBUTORS

SYNERGY WITH C!PRINT, OFFERING YOU NEW BUSINESS

OPPORTUNITIES

250 EXHIBITORS AND ALL

THE INDUSTRY LEADERS WHO HAVE CONTINUED TO SUPPORT US SINCE THE FIRST EVENT

THE SECOND LARGEST TRADESHOW IN EUROPE IN NUMBER OF VISITORS

TRUE EXHIBITOR SERVICE

656, AN ORGANISER WITH

EXPERTISE IN THE ALL-ENCOMPASSING PROMOTIONAL MARKET

THREE DAYS

TO ENSURE YOUR BUSINESS OF THE YEAR... AND MORE!

IN 2014...

8,703

THE VISITORS 12,400

2 OF 3 VISITORS

VISITORS VISITED

ARE DECISION MAKERS

+

Company Manager Commercial Manager Marketing Manager Technical Manager

VISITORS IN 2014

→ DISTRIBUTION PER DAY

28.3% VISITORS WHO ATTENDED ON AT LEAST

TUESDAY (DAY 1) 2,757 WEDNESDAY (DAY 1) 3,442 THURSDAY (DAY 1) 2,504

→ VISITORS’ BUSINESS ACTIVITIES DISTRIBUTORS

PERSONALISATION/DECORATION VISUAL COMMUNICATION/PRINTERS ADVERTISING AGENCIES PRESS AND TRAINING

1.9% 1%

11.9%

13.5%

22.2%

49.7%

WEB DESIGN AND WEBSITE

1,143

→ THREE AREAS OF INTEREST TO CTCO VISITORS

TOP 3 PREMIUM VISITORS

55.45%

37.5%

GREEN AND ECO-FRIENDLY TRENDS

25.5%

GEOGRAPHICAL SOURCE

WEB AND SOCIAL MEDIA

30,974 TOTAL VISITS 60.2% GROWTH IN TRAFFIC + 125% INCREASE IN THE NUMBER OF FOLLOWERS + 200% INCREASE IN OVERALL ACTIVITY ON FACEBOOK PARIS METROPOLITAN REGION 18%

RHÔNE-ALPES (EXCLUDING GREATER LYON) 16% SOUTH 15%

RHÔNE (INCLUDING GREATER LYON) 11.5%

FRANCE 90.58% FRANCE AND THE EU 94.41% FOREIGN COUNTRIES (INCLUDING THE EU)

NORTH 11.5% CENTRE 11%

NORTH-WEST 7.5%

9.32%

VISITORS

BY REGION

PERSONALISATION SOLUTIONS

560

EXHIBITORS

FRANCE

PROMOTIONAL GIFT AND GARMENT NEW PRODUCTS

VISITORS

SOUTH-WEST 7%

CORSICA AND FRENCH OVERSEAS DEPARTMENTS AND TERRITORIES (DOM-TOMS) 2.5%

TWO QUESTIONS TO PERSONALISATION PROFESSIONALS HAVE YOU INCORPORATED A PERSONALISATION SOLUTION OR SOLUTIONS? IF SO, WHICH

ARE YOU AIMING TO INVEST IN A NEW SOLUTION?

SOLUTION?

TRANSFER 67%

TRANSFER 24%

YES

39%

EMBROIDERY 4%

NO 61% SUBLIMATION 6%

DIGITAL 8%

IF SO, WHICH SOLUTION?

YES

SUBLIMATION 16%

47%

EMBROIDERY 17%

NO 53%

DIGITAL

28%

SCREEN PRINTING 15%

SCREEN PRINTING 15%

A STRONG MEDIA CAMPAIGN

70

EMAILING AND DIRECT MARKETING CAMPAIGNS

3,920 THE NUMBER OF SNCF VOUCHERS OFFERED TO VISITORS FOR FREE

30,000

THE NUMBER OF INVITATIONS DISTRIBUTED BY CTCO AND ITS EXHIBITORS

2,500 THE NUMBER OF C!MAG CTCO SPECIAL COPIES DISTRIBUTED DURING THE TRADESHOW

400

T-SHIRTS SCREEN PRINTED

BY CHARLIE TAUBLIEB

IN 2014...

THE EXHIBITORS 218

→ GEOGRAPHICAL

+ 8%

EXHIBITORS

236

EXHIBITORS

2013

2014

205

REFERS TO THE AVERAGE NUMBER OF CONTACTS MADE PER EXHIBITOR

LOCATION OF EXHIBITORS

45 COUNTRIES REPRESENTED

IN OUR EXHIBITORS’ WORDS...

CTCO has become the key meeting place of our industry, being a very professional tradeshow that manages to retain its friendly character, all contributing to its success. We always use this tradeshow to present our key drivers of growth and to showcase our innovations.

Yves Lechevalier,

Manager France, PF Concept.

In 2014, we decided once again that the CTCO tradeshow was an unmissable, professional event! One realises that «young» tradeshows are often very dynamic in the first few years, but they lose that spark in time. On the contrary, CTCO ensures that it remains true to its original spirit. We get good representation of all the industry’s stakeholders, people-friendly stands, efficient organisation, and, most of all, well targeted visitors. It has become THE event in our industry.

Cécile Jaquet, MD,

Bewear Boomerang.

Since CTCO was established, Gildan Activewear Inc. has believed in its formula and its organisers. The event remains fixed in our calendars. The location, friendly atmosphere and its originality is what makes this tradeshow a high point for all involved.

François-Régis Lorette,

Manager France, Gildan Activewear Inc.

We have been exhibiting for seven years now, and CTCO has become a key event for us, highly conducive to meeting almost all of our customers at the beginning of the year, and presenting our new catalogue and new products to them. With the number of visitors increasing each year, we now need a staff force of at least ten people to handle the ever increasing traffic, with the quality of visitors being particularly impressive in 2014. I appreciate the tradeshow’s modern feel, and all the tools that the 656 team makes available are effective, novel and fun, for visitors and exhibitors. In short, long live CTCO! Aymeric Petit, Sales Manager, Boracay.

62

EXHIBITORS HAVE PROMOTED THEIR PRODUCTS THROUGH THE SPEED DEMOS

“

A word of thanks from my side as well for the quality of the organisation, it’s of great interest to us - personalisation professionals - so thanks again.”

Pascal Charron

LOIRE MARQUAGE

“

A top-notch organisation, a perfect tradeshow for whatever you are looking for.

Well done to all!”

François Xavier Cuvillier AGENCE COM N’OEUF

“

Well done on the quality of CTCO and C!Print. Diversity, organisation of the exhibitors by theme, intelligence and good sense. I really appreciated meeting new future suppliers over two days as well as the creativity of totally unrestrained start-ups!”

Michel Boyard VITOSHA

IS TAKING ON A NEW DIMENSION...

FOR ITS EIGHT EDITION, CTCO CONTINUES TO DRIVE ITS OWN GROWTH IN KEEPING WITH CHANGES TAKING PLACE IN THE INDUSTRY! OUR AIM

NEW!

SYNERGY

BASED ON THREE EVENTS

CTCO’S positioning hinges on a concept based around three complementary events, with C!Print (personalisation, visual communication) and “La Plateforme” (communication solutions providers) running in parallel.

9,000 VISITORS

Promotional gifts and garments distributors, advertising agencies as well as a growing body of personalisation professionals who are attracted by the driving force of C!Print.

250 EXHIBITORS

The tradeshow will be hosting innovative and dynamic stakeholders, not to mention all the leaders in our industry who have been trusting us since the very first event.

AND THE GROWTH GOES ON !

TRUE SYNERGY THANKS TO EVER-CHANGING GUIDED VISITS.

A TRADESHOW THAT INJECTS DYNAMISM INTO YOUR INDUSTRY → Despite an increase in its own costs, the organiser has decided

once again not to increase its rates for this year.

→ As organiser of the CTCO tradeshow and publisher of the C!mag magazine, 656 is backed by over 10 years

of experience in the promotional gift and garment industry. It is this industry knowledge that allows us to offer events that are in line with the challenges you face, and the changes taking place within your profession. → We remain strict about tailoring visitor access to ensure you focus

solely on professionals in the promotional gift domain.

AMBIANCE LIVELY AND FRIENDLY CREATIVE CORNER: A personalisation area allowing the visitors to discover new printing solutions!

THE BAR: An area offering a friendly atmosphere, the CTCO bar facilitates discussions and drives new business.

Exhibitors and their VIP contacts have free access to the bar throughout the duration of tradeshow.

980

THE LOUNGE AREA: An area for relaxing and providing information which is highly appreciated by visitors, and ideal for conducting business meetings.

PRODUCTS PERSONALIZED ON THE CREATIVE CORNER

THE RESTAURANT AREAS: Two restaurants are available for visitors’ convenience, positioned in areas guaranteeing diversified traffic to nearby stands.

SERVICE AND PROXIMITY: OUR PRIORITY PERSONALISED LOGISTICS ASSISTANCE

Personal logistics support A single point of contact for all your technical requirements A dedicated hotline

PREMIUM SERVICE

A PREMIUM SERVICE FULLY DEDICATED TO PROMOTING THE EVENT AMONGST THE INDUSTRY’S KEY PLAYERS:

YOUR FUTURE CUSTOMERS.

- Personalised contact An exclusive service - Meet and greet and station transfers - Free parking and cloakroom service - Free airport/station shuttles - Open bar

A TAILOR-MADE OFFER

Design and personalisation of your stand Support with your tradeshowrelated advertising: web, print, press, social media, and more.

A ENVIRONMENT FULLY FOCUSED ON BUSINESS

Free access to the tradeshow’s bar for exhibitors and their customers or VIP contacts A free badge reader Unlimited free WiFi

NEW !

AT THE ENTRANCE TO CTCO, AN AREA FULLY DEDICATED TO SERVICE PROVIDERS ALLOWING PROMOTIONAL PRODUCTS DISTRIBUTORS AND ADVERTISING AGENCIES TO CONCLUDE THEIR PURCHASING PROCESS

The 2015 Platform offers: - 4,200m2 and 80 service providers in the domains of: - Personalisation, visual communication, digital media, design, and more.

WE GUARANTEE YOU A TRUE RETURN ON INVESTMENT Save money and reach a lot of new qualified contacts

PERSONAL LOGISTICAL SUPPORT with a dedicated hotline

A FREE ADVERTISING SERVICE to enhance your exposure at the tradeshow

CONTACT ME!

Anne SIZARET

Sales Manager +33 (0)4 78 28 65 04 anne@656editions.net

THE CTCO TEAM Guillaume ABOU

Jean LAURENTI

Marie DE CLAIRBOIS

Jean-Philippe CORLIN

Tradeshow Director g-abou@656editions.net

Communications Manager jean@656editions.net

Exhibitor and Visitor Services Manager marie@656editions.net

Logistics Service Manager logistic@656expo.net

OUR OTHER MEDIA: MAG

EVENT

21 rue Longue 69001 Lyon (France) +33 (0)4 78 30 41 73

www.656editions.net

PRINTEMPS 2013

LE JOURNAL DE L’OBJET PUBLICITAIRE, DU TEXTILE PROMOTIONNEL ET DES TECHNIQUES DE PERSONNALISATION ///

ÉVÉNEMENTS

Salons CTCO/CPrint : un nouveau modèle « gagnant-gagnant »

À Lyon, chaque communauté professionnelle a désormais son salon de référence ! Les deux salons spécialisés CTCO et C!Print ont permis aux acteurs de la PPO d’une part et aux professionnels de la personnalisation et de l’impression d’autre part de se retrouver autour de problématiques communes, tout en ayant la possibilité de s’intéresser à des secteurs connexes.

Avoir accès à un vrai salon complémentaire est une formidable opportunité que nombre de visiteurs de CTCO et de C!Print ont su saisir. (La suite page 2)

E-BUSINESS

Emailing et newsletter : à chacun son message !

Parmi les outils webmarketing à votre disposition, l’emailing et la newsletter sont deux types d’envoi permettant soit de créer un lien avec un prospect, soit d’entretenir une relation avec un client.

Comment les utiliser ? Et dans quel but ? (La suite page 26)

TRIBUNE

« Le GPSF pourrait prochainement devenir FESPA France »

Le 21 février 2013, le GPSF (Groupement professionnel de la sérigraphie française) a élu Christophe Aussenac à sa Présidence. Son ambition : écouter, intéresser, fédérer, innover.

(La suite page 29)

BP 1072 - 69202 Lyon Cedex 01 Tél : +33 (0)4 78 30 41 73 - Fax : +33 (0)4 78 30 41 79 E-mail : info@656editions.net - www.c-mag.fr Directeur de la publication : Guillaume ABOU - g-abou@656editions.net Directeur d’édition : Michel ANJORAS ma@656editions.net Direction artistique et réalisation : François JAILLET - fjaillet@656editions.net Rédactrice en chef : Céline COLLOT - celine@656editions.net Chefs de publicité : Anne SIZARET - anne@656editions.net - Thomas NOLLET thomas.nollet@656editions.net Rédaction : Céline COLLOT - Guillaume ABOU - Johara BOUKABOUS - Julie ChIdE Contributions éditoriales : Olivier CETRA - Mathieu SAUdEL Communication et marketing : Jean LAURENTI Illustrations et graphisme : Origami Web-mastering : Thomas PERRAUT Abonnement et petites annonces : Jocelyne ChARRIÈRE jocelyne@656editions.net Corrections : Céline COLLOT Omelettes & bières : Christian du Romarin Impression et routage : Imprimerie Chirat - 744, rue de Sainte-Colombe - 42540 Saint-Just-La-Pendue Prix au n° : 15 euros Abonnement 1 an : 50 euros Publicité : +33 (0)4 78 30 41 73 Editeur : Sarl 656Editions - RCS LYON B 440 290 070 - APE 221E ISSN : en cours - Commission paritaire en cours “costatum pressio est” Conformément à la loi du 11/03/57 toute reproduction même partielle des articles et illustrations publiés dans C!mag News est interdite sans accord de la société d’édition.

la destination pour el décoration textile

VOTRE

A

///

et le marquage

promotionn

Premium Sourcing 2013 : le Prochain

rendez-vouS du marché Deux fois par an, en avril et en novembre, le journal C!mag News vous offre un relais de communication et d’information entre les deux éditions spéciales de C!mag : celle de janvier pour le salon CTCO et celle de septembre pour le rendez-vous Premium Sourcing de Paris.

Publiée à mi-parcours entre les deux événements phares de votre secteur d’activité, cette édition de printemps dresse bien sûr le bilan des salons de février : CTCO a confirmé son envergure de grand salon européen du marché promotionnel, tandis que C!Print s’est imposé dès sa première édition avec son approche innovante des métiers de l’impression, de la personnalisation et de la communication visuelle.

Vous retrouverez également dans notre rubrique « Évènements » un avant-goût du calendrier à venir, avec notamment Premium Sourcing, le rendez-vous de l’objet publicitaire, du textile promotionnel et du cadeau d’affaires. Le salon change de lieu cette année et mettra plus que jamais les produits à l’honneur.

Enfin, nouveautés, reportages, points de vue : retrouvez en 36 pages l’essentiel de l’actualité du marché promotionnel et des techniques de personnalisation.

2014 : VOTRE BUSINESS DANS LE POSITIF !

Bonne lecture !

Guillaume Abou, Directeur de publication

LES RUBRIQUES DE C!mag News

Événements ............................................................................................... 2 Actualités ................................................................................................... 4 Le coin du green .................................................................................... 12 News produits ........................................................................................ 13 Focus ....................................................................................................... 20 Gros plan ................................................................................................ 22 E-business ................................................................................... 26 Tribunes ................................................................................................... 28 Personnalisation ........................................................................................ 30 Petites annonces ...................................................................................... 35

6 FÉVRIER VENEZ À LYON DU 4 AU COMMENCER...

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#12

Janvier 2014 15 euros - www.c-mag.fr

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