AN EFFECTIVE MEDIA AT THE CORE OF DECISION-MAKING IN YOUR INDUSTRY PROMOTIONAL GARMENTS AND GIFTS
CAN YOU DO WITHOUT CTCO IN 2015? SAME DATE AND LOCATION AS
NEW IDEAS NEW APPLICATIONS NEW MARKETS (HALL 5)
www.salon-ctco.com
AN EFFECTIVE MEDIA AT THE CORE OF DECISION-MAKING IN YOUR INDUSTRY 8703
5386
3600
218
2015 OBJECTIVES
236
EXHIBITORS
250
193 163 2700
VISITORS
6689
9,000
NUMBER OF C!PRINT VISITORS 7026
7558
NUMBER OF C!PRINT VISITORS 9043
8351
125 80
50
2008
2009
2010
2011
2012
2013
2014
FOR THE 8
TH
EDITION
CTCO’S OBJECTIVE REMAINS THE SAME: TO SUPPORT YOU IN DEVELOPING YOUR BUSINESS THROUGH AN EVENT CONSTANTLY ON THE RISE,
WITH AN UNDERSTANDING OF THE CHALLENGES FACED IN THE PROMOTIONAL GIFT AND GARMENT MARKET!
AN EVENT THAT BRINGS TOGETHER ALL
PREMIUM DISTRIBUTORS
SYNERGY WITH C!PRINT, OFFERING YOU NEW BUSINESS
OPPORTUNITIES
250 EXHIBITORS AND ALL
THE INDUSTRY LEADERS WHO HAVE CONTINUED TO SUPPORT US SINCE THE FIRST EVENT
THE SECOND LARGEST TRADESHOW IN EUROPE IN NUMBER OF VISITORS
TRUE EXHIBITOR SERVICE
656, AN ORGANISER WITH
EXPERTISE IN THE ALL-ENCOMPASSING PROMOTIONAL MARKET
THREE DAYS
TO ENSURE YOUR BUSINESS OF THE YEAR... AND MORE!
IN 2014... 8,703
THE VISITORS 12,400
2 OF 3 VISITORS
VISITORS VISITED
ARE DECISION MAKERS
+
Company Manager Commercial Manager Marketing Manager Technical Manager
VISITORS IN 2014
→ DISTRIBUTION PER DAY
28.3% VISITORS WHO ATTENDED ON AT LEAST
TUESDAY (DAY 1) 2,757 WEDNESDAY (DAY 1) 3,442 THURSDAY (DAY 1) 2,504
→ VISITORS’ BUSINESS ACTIVITIES DISTRIBUTORS
PERSONALISATION/DECORATION VISUAL COMMUNICATION/PRINTERS ADVERTISING AGENCIES PRESS AND TRAINING
1.9% 1%
11.9%
13.5%
22.2%
49.7%
WEB DESIGN AND WEBSITE
1,143
→ THREE AREAS OF INTEREST TO CTCO VISITORS
TOP 3 PREMIUM VISITORS
55.45%
37.5%
GREEN AND ECO-FRIENDLY TRENDS
25.5%
GEOGRAPHICAL SOURCE
WEB AND SOCIAL MEDIA
30,974 TOTAL VISITS 60.2% GROWTH IN TRAFFIC + 125% INCREASE IN THE NUMBER OF FOLLOWERS + 200% INCREASE IN OVERALL ACTIVITY ON FACEBOOK PARIS METROPOLITAN REGION 18%
RHÔNE-ALPES (EXCLUDING GREATER LYON) 16% SOUTH 15%
RHÔNE (INCLUDING GREATER LYON) 11.5%
FRANCE 90.58% FRANCE AND THE EU 94.41% FOREIGN COUNTRIES (INCLUDING THE EU)
NORTH 11.5% CENTRE 11%
NORTH-WEST 7.5%
9.32%
VISITORS BY REGION
PERSONALISATION SOLUTIONS
560
EXHIBITORS
FRANCE
PROMOTIONAL GIFT AND GARMENT NEW PRODUCTS
VISITORS
SOUTH-WEST 7%
CORSICA AND FRENCH OVERSEAS DEPARTMENTS AND TERRITORIES (DOM-TOMS) 2.5%
TWO QUESTIONS TO PERSONALISATION PROFESSIONALS HAVE YOU INCORPORATED A PERSONALISATION SOLUTION OR SOLUTIONS? IF SO, WHICH
ARE YOU AIMING TO INVEST IN A NEW SOLUTION?
SOLUTION?
TRANSFER 67%
TRANSFER 24%
YES
39%
EMBROIDERY 4%
NO 61% SUBLIMATION 6%
DIGITAL 8%
IF SO, WHICH SOLUTION?
YES
SUBLIMATION 16%
47%
EMBROIDERY 17%
NO 53%
DIGITAL
28%
SCREEN PRINTING 15%
SCREEN PRINTING 15%
A STRONG MEDIA CAMPAIGN
70
EMAILING AND DIRECT MARKETING CAMPAIGNS
3,920 THE NUMBER OF SNCF VOUCHERS OFFERED TO VISITORS FOR FREE
30,000
THE NUMBER OF INVITATIONS DISTRIBUTED BY CTCO AND ITS EXHIBITORS
2,500 THE NUMBER OF C!MAG CTCO SPECIAL COPIES DISTRIBUTED DURING THE TRADESHOW
400
T-SHIRTS SCREEN PRINTED BY CHARLIE TAUBLIEB
IN 2014... THE EXHIBITORS 218
→ GEOGRAPHICAL
+ 8%
EXHIBITORS
236
EXHIBITORS
2013
2014
205
REFERS TO THE AVERAGE NUMBER OF CONTACTS MADE PER EXHIBITOR
LOCATION OF EXHIBITORS
45 COUNTRIES REPRESENTED
IN OUR EXHIBITORS’ WORDS... CTCO has become the key meeting place of our industry, being a very professional tradeshow that manages to retain its friendly character, all contributing to its success. We always use this tradeshow to present our key drivers of growth and to showcase our innovations. Yves Lechevalier,
Manager France, PF Concept.
In 2014, we decided once again that the CTCO tradeshow was an unmissable, professional event! One realises that «young» tradeshows are often very dynamic in the first few years, but they lose that spark in time. On the contrary, CTCO ensures that it remains true to its original spirit. We get good representation of all the industry’s stakeholders, people-friendly stands, efficient organisation, and, most of all, well targeted visitors. It has become THE event in our industry. Cécile Jaquet, MD,
Bewear Boomerang.
Since CTCO was established, Gildan Activewear Inc. has believed in its formula and its organisers. The event remains fixed in our calendars. The location, friendly atmosphere and its originality is what makes this tradeshow a high point for all involved. François-Régis Lorette,
Manager France, Gildan Activewear Inc.
We have been exhibiting for seven years now, and CTCO has become a key event for us, highly conducive to meeting almost all of our customers at the beginning of the year, and presenting our new catalogue and new products to them. With the number of visitors increasing each year, we now need a staff force of at least ten people to handle the ever increasing traffic, with the quality of visitors being particularly impressive in 2014. I appreciate the tradeshow’s modern feel, and all the tools that the 656 team makes available are effective, novel and fun, for visitors and exhibitors. In short, long live CTCO! Aymeric Petit, Sales Manager, Boracay.
62
EXHIBITORS HAVE PROMOTED THEIR PRODUCTS THROUGH THE SPEED DEMOS
“
A word of thanks from my side as well for the quality of the organisation, it’s of great interest to us - personalisation professionals - so thanks again.” Pascal Charron
LOIRE MARQUAGE
“
A top-notch organisation, a perfect tradeshow for whatever you are looking for. Well done to all!” François Xavier Cuvillier AGENCE COM N’OEUF
“
Well done on the quality of CTCO and C!Print. Diversity, organisation of the exhibitors by theme, intelligence and good sense. I really appreciated meeting new future suppliers over two days as well as the creativity of totally unrestrained start-ups!” Michel Boyard VITOSHA
IS TAKING ON A NEW DIMENSION... FOR ITS EIGHT EDITION, CTCO CONTINUES TO DRIVE ITS OWN GROWTH IN KEEPING WITH CHANGES TAKING PLACE IN THE INDUSTRY! OUR AIM
NEW!
SYNERGY
BASED ON THREE EVENTS
CTCO’S positioning hinges on a concept based around three complementary events, with C!Print (personalisation, visual communication) and “La Plateforme” (communication solutions providers) running in parallel.
9,000 VISITORS
Promotional gifts and garments distributors, advertising agencies as well as a growing body of personalisation professionals who are attracted by the driving force of C!Print.
250 EXHIBITORS
The tradeshow will be hosting innovative and dynamic stakeholders, not to mention all the leaders in our industry who have been trusting us since the very first event.
AND THE GROWTH GOES ON !
TRUE SYNERGY THANKS TO EVER-CHANGING GUIDED VISITS.
A TRADESHOW THAT INJECTS DYNAMISM INTO YOUR INDUSTRY → Despite an increase in its own costs, the organiser has decided
once again not to increase its rates for this year.
→ As organiser of the CTCO tradeshow and publisher of the C!mag magazine, 656 is backed by over 10 years
of experience in the promotional gift and garment industry. It is this industry knowledge that allows us to offer events that are in line with the challenges you face, and the changes taking place within your profession. → We remain strict about tailoring visitor access to ensure you focus
solely on professionals in the promotional gift domain.
AMBIANCE LIVELY AND FRIENDLY CREATIVE CORNER: A personalisation area allowing the visitors to discover new printing solutions! THE BAR: An area offering a friendly atmosphere, the CTCO bar facilitates discussions and drives new business. Exhibitors and their VIP contacts have free access to the bar throughout the duration of tradeshow.
980
THE LOUNGE AREA: An area for relaxing and providing information which is highly appreciated by visitors, and ideal for conducting business meetings.
PRODUCTS PERSONALIZED ON THE CREATIVE CORNER
THE RESTAURANT AREAS: Two restaurants are available for visitors’ convenience, positioned in areas guaranteeing diversified traffic to nearby stands.
SERVICE AND PROXIMITY: OUR PRIORITY PERSONALISED LOGISTICS ASSISTANCE
Personal logistics support A single point of contact for all your technical requirements A dedicated hotline
PREMIUM SERVICE
A PREMIUM SERVICE FULLY DEDICATED TO PROMOTING THE EVENT AMONGST THE INDUSTRY’S KEY PLAYERS:
YOUR FUTURE CUSTOMERS.
- Personalised contact An exclusive service - Meet and greet and station transfers - Free parking and cloakroom service - Free airport/station shuttles - Open bar
A TAILOR-MADE OFFER
Design and personalisation of your stand Support with your tradeshowrelated advertising: web, print, press, social media, and more.
A ENVIRONMENT FULLY FOCUSED ON BUSINESS
Free access to the tradeshow’s bar for exhibitors and their customers or VIP contacts A free badge reader Unlimited free WiFi
NEW !
AT THE ENTRANCE TO CTCO, AN AREA FULLY DEDICATED TO SERVICE PROVIDERS ALLOWING PROMOTIONAL PRODUCTS DISTRIBUTORS AND ADVERTISING AGENCIES TO CONCLUDE THEIR PURCHASING PROCESS
The 2015 Platform offers: - 4,200m2 and 80 service providers in the domains of: - Personalisation, visual communication, digital media, design, and more.
WE GUARANTEE YOU A TRUE RETURN ON INVESTMENT Save money and reach a lot of new qualified contacts
PERSONAL LOGISTICAL SUPPORT with a dedicated hotline
A FREE ADVERTISING SERVICE to enhance your exposure at the tradeshow
CONTACT ME!
Anne SIZARET
Sales Manager +33 (0)4 78 28 65 04 anne@656editions.net
THE CTCO TEAM Guillaume ABOU
Jean LAURENTI
Marie DE CLAIRBOIS
Jean-Philippe CORLIN
Tradeshow Director g-abou@656editions.net
Communications Manager jean@656editions.net
Exhibitor and Visitor Services Manager marie@656editions.net
Logistics Service Manager logistic@656expo.net
OUR OTHER MEDIA: MAG
EVENT
21 rue Longue 69001 Lyon (France) +33 (0)4 78 30 41 73
www.656editions.net
PRINTEMPS 2013
LE JOURNAL DE L’OBJET PUBLICITAIRE, DU TEXTILE PROMOTIONNEL ET DES TECHNIQUES DE PERSONNALISATION ///
ÉVÉNEMENTS
Salons CTCO/CPrint : un nouveau modèle « gagnant-gagnant »
À Lyon, chaque communauté professionnelle a désormais son salon de référence ! Les deux salons spécialisés CTCO et C!Print ont permis aux acteurs de la PPO d’une part et aux professionnels de la personnalisation et de l’impression d’autre part de se retrouver autour de problématiques communes, tout en ayant la possibilité de s’intéresser à des secteurs connexes. Avoir accès à un vrai salon complémentaire est une formidable opportunité que nombre de visiteurs de CTCO et de C!Print ont su saisir. (La suite page 2)
E-BUSINESS
Emailing et newsletter : à chacun son message ! Parmi les outils webmarketing à votre disposition, l’emailing et la newsletter sont deux types d’envoi permettant soit de créer un lien avec un prospect, soit d’entretenir une relation avec un client. Comment les utiliser ? Et dans quel but ? (La suite page 26)
TRIBUNE
« Le GPSF pourrait prochainement devenir FESPA France »
Le 21 février 2013, le GPSF (Groupement professionnel de la sérigraphie française) a élu Christophe Aussenac à sa Présidence. Son ambition : écouter, intéresser, fédérer, innover. (La suite page 29)
BP 1072 - 69202 Lyon Cedex 01 Tél : +33 (0)4 78 30 41 73 - Fax : +33 (0)4 78 30 41 79 E-mail : info@656editions.net - www.c-mag.fr Directeur de la publication : Guillaume ABOU - g-abou@656editions.net Directeur d’édition : Michel ANJORAS ma@656editions.net Direction artistique et réalisation : François JAILLET - fjaillet@656editions.net Rédactrice en chef : Céline COLLOT - celine@656editions.net Chefs de publicité : Anne SIZARET - anne@656editions.net - Thomas NOLLET thomas.nollet@656editions.net Rédaction : Céline COLLOT - Guillaume ABOU - Johara BOUKABOUS - Julie ChIdE Contributions éditoriales : Olivier CETRA - Mathieu SAUdEL Communication et marketing : Jean LAURENTI Illustrations et graphisme : Origami Web-mastering : Thomas PERRAUT Abonnement et petites annonces : Jocelyne ChARRIÈRE jocelyne@656editions.net Corrections : Céline COLLOT Omelettes & bières : Christian du Romarin Impression et routage : Imprimerie Chirat - 744, rue de Sainte-Colombe - 42540 Saint-Just-La-Pendue Prix au n° : 15 euros Abonnement 1 an : 50 euros Publicité : +33 (0)4 78 30 41 73 Editeur : Sarl 656Editions - RCS LYON B 440 290 070 - APE 221E ISSN : en cours - Commission paritaire en cours “costatum pressio est” Conformément à la loi du 11/03/57 toute reproduction même partielle des articles et illustrations publiés dans C!mag News est interdite sans accord de la société d’édition.
la destination pour el décoration textile
VOTRE
A
///
et le marquage
promotionn
Premium Sourcing 2013 : le Prochain
rendez-vouS du marché Deux fois par an, en avril et en novembre, le journal C!mag News vous offre un relais de communication et d’information entre les deux éditions spéciales de C!mag : celle de janvier pour le salon CTCO et celle de septembre pour le rendez-vous Premium Sourcing de Paris. Publiée à mi-parcours entre les deux événements phares de votre secteur d’activité, cette édition de printemps dresse bien sûr le bilan des salons de février : CTCO a confirmé son envergure de grand salon européen du marché promotionnel, tandis que C!Print s’est imposé dès sa première édition avec son approche innovante des métiers de l’impression, de la personnalisation et de la communication visuelle. Vous retrouverez également dans notre rubrique « Évènements » un avant-goût du calendrier à venir, avec notamment Premium Sourcing, le rendez-vous de l’objet publicitaire, du textile promotionnel et du cadeau d’affaires. Le salon change de lieu cette année et mettra plus que jamais les produits à l’honneur. Enfin, nouveautés, reportages, points de vue : retrouvez en 36 pages l’essentiel de l’actualité du marché promotionnel et des techniques de personnalisation.
2014 : VOTRE BUSINESS DANS LE POSITIF ! Bonne lecture !
Guillaume Abou, Directeur de publication
LES RUBRIQUES DE C!mag News
Événements ............................................................................................... 2 Actualités ................................................................................................... 4 Le coin du green .................................................................................... 12 News produits ........................................................................................ 13 Focus ....................................................................................................... 20 Gros plan ................................................................................................ 22 E-business ................................................................................... 26 Tribunes ................................................................................................... 28 Personnalisation ........................................................................................ 30 Petites annonces ...................................................................................... 35
6 FÉVRIER VENEZ À LYON DU 4 AU COMMENCER... ET VOTRE ANNÉE PEUT Édité par
#12
Janvier 2014 15 euros - www.c-mag.fr
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